NEW ERA UNIVERSITY COLLEGE OF BUSINESS ADMINISTRATION
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I. INTRODUCTION The word “gym” is a contraction of “gymnasium” – derived from the ancient Greek word gymnasion. The root word gymnos means “naked” – Greek athletes performed in the nude. The ancient Greek gymnasiums were places where athletes trained for public games such as the Olympics. After the ancient Greeks, gyms disappeared for centuries. Medieval and Renaissance life was physically arduous enough, and ordinary people got all the exercise they needed working on the land and carrying out chores. By the 19th century, though, schools and colleges were building gymnasiums (and even today, the word “gym” means “school gym class” to many people). The YMCA also built a number of gyms for physical exercise and social sports and games. During the mid 19th Page 2 of 173
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century, the Turnvereine (gymnastics unions) movement led to the founding of Turners, German-American gymnastics clubs. These had a political as well as an athletic element. A form of gym known as the “boxing gym” began to appear in the 1930s, with the founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to train fighters and boxers – not places for general exercise. Gold’s gym chain, still going to day, was founded by Joe Gold in 1965 in Venice, California, which became a landmark for bodybuilders (despite the dirty state of its equipment). Joe Gold founded the World Gym chain in 1977. More and more gym chains were founded during the 1980s, including 24 Hour Fitness (1983) and LA Fitness (1984). The trend of corporate gyms began in the 1980s, too, as employers began to take on a greater responsibility for employee’s health. Today, lots of people are or have been gym members, people who would never call themselves “bodybuilders”, “fighters” or even especially sporty. New gym chains have sprung up over the past couple of decades; Lifetime Fitness in 1990, Equinox Fitness in 1991, and Virgin Active in 1999. Page 3 of 173
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History of Business GLOBAL The word “gym” is a contraction of “gymnasium” – derived from the ancient Greek word gymnasion. The root word gymnos means “naked” – Greek athletes performed in the nude. The ancient Greek gymnasiums were places where athletes trained for public games such as the Olympics. After the ancient Greeks, gyms disappeared for centuries. Medieval and Renaissance life was physically arduous enough, and
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ordinary people got all the exercise they needed working on the land and carrying out chores. By the 19th century, though, schools and colleges were building gymnasiums (and even today, the word “gym” means “school gym class” to many people). The YMCA also built a number of gyms for physical exercise and social sports and games. During the mid 19th century, the Turnvereine (gymnastics unions) movement led to the founding of Turners, German-American gymnastics clubs. These had a political as well as an athletic element. A form of gym known as the “boxing gym” began to appear in the 1930s, with the founding of Cus D’Amanto’s Gramercy Gym in Manhattan in 1939.These gyms were to train fighters and boxers – not places for general exercise. Gold’s gym chain, still going to day, was founded by Joe Gold in 1965 in Venice, California, which became a landmark for bodybuilders (despite the dirty state of its equipment). Joe Gold founded the World Gym chain in 1977. More and more gym chains were founded during the 1980s, including 24 Hour Fitness (1983) and LA Fitness (1984). The trend of
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corporate gyms began in the 1980s, too, as employers began to take on a greater responsibility for employee’s health. Today, lots of people are or have been gym members, people who would never call themselves “bodybuilders”, “fighters” or even especially sporty. New gym chains have sprung up over the past couple of decades; Lifetime Fitness in 1990, Equinox Fitness in 1991, and Virgin Active in 1999. In 2000, the company acquired the then largest health club chain in Atlanta and eventually replaced its 25 units with 14 larger prototype clubs. The company continued to build clubs in the Atlanta area and currently has 26 clubs in Georgia. In 2007, the company expanded outside of the United States by way of an acquisition of six fitness clubs, in Toronto, Canada. Also of notable size, in 2010 the company acquired ten locations in Phoenix from Pure Fitness Arizona. Within a year, all but one of the former Pure Fitness clubs were closed. On November 30, 2011, the company completed the acquisition of 171 clubs for $153M from Bally Total Fitness. After the closing, LA
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Fitness began closing some former Bally Fitness clubs near existing LA Fitness facilities, closed due to remodeling. On July 2, 2012, the company completed the acquisition of all 33 Lifestyle Family Fitness Clubs in Florida. According to Lifestyle CEO, Stuart Lasher, "we evaluated our option to remain an independent company or to sell to a larger organization. After careful consideration, the board of directors has made the decision to sell all of the Lifestyle Family Fitness clubs in Florida to LA Fitness." On December 23rd, 2013 LA Fitness announced the acquisition of The Buffalo and Rochester Athletic Clubs in Western New York. The Press release read as followed: The Buffalo and Rochester Athletic Clubs and LA Fitness announced today that they have completed a transaction whereby LA Fitness has purchased substantially all the assets of the four Buffalo and two Rochester co-ed clubs. The BAC/RAC for Women clubs in both cities and the CrossFit BAC Extreme Training facility on Union Road in Cheektowaga will continue to be operated under the BAC/RAC umbrella. On December 30, 2013, they completed the acquisition of all 10 Vision Quest Sport and Fitness clubs in the greater Seattle area. Page 7 of 173
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LA Fitness remains a privately owned company, with major ownership interests held by private equity firms Seidler Equity Partners, CIVC Partners, and Madison Dearborn Partners.
(Ali Luke Strength Training, Bodybuilding, Gym) http://www.dietblog.com/09/the_rise_of_the_gym_through_history.php LOCAL The Little Gym® is a US-franchised fitness and development center for children aged 4 months to 12 years, offering skilled instruction in motor skills development, gymnastics, sports skills development and beginner karate. Strength, flexibility, balance, rhythm, motor skills, and muscle tone, as well as good listening, cognitive,
and
socialization
skills
are
all
aspects
of
a
child's
development objectives at The Little Gym®. There are now three The Little Gym locations in the Philippines: Makati, Pasig-Mandaluyong, and Alabang.
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Since 1976, The Little Gym® has provided that foundation in our noncompetitive programs, all taught in a fun, safe and nurturing environment. We encourage children to develop at their own pace, building the self-esteem they need for fulfilling and successful lives. In the Philippines, Fitness First started in October 2001, with its first center at the Robinsons Summit Center in Makati City. Currently, there are 15 Fitness First clubs and three Fitness First Platinum clubs across the country. Established in 2002 Gold’s Gym has expanded its fitness profile to offer all of the best equipment and services including, Jukari Fit to Flex workout, Zumba, Les Mills Body Combat personal training, spinning, sports conditioning, kid’s fitness, Pilates and yoga, while maintaining its core weight lifting tradition. It is also the preferred gym of
amateur
and
pro
athletes,
fitness
and
beauty
contests,
entertainment industry professionals, and every day people committed to their health and the quality of their lives. With more than 3 million members in
30
countries worldwide,
Gold’s Gym’s unmatched
experience and expertise continues to change lives by helping people from all walks of life. Page 9 of 173
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Tara Gym Started Teaching in November 2011 Tara Okhovatian graduated from Yoga Power Teacher Training from The Shanti Enrichment Yoga Series. With her 200 hour Registered Yoga Teacher Certification, Tara has been trained in a multitude of different yoga styles. Her structured practicum focused on an infusion of yoga and belly dance with a concentration on exercises for the hips, abdominal and lower back. Since graduation, Tara has been teaching yoga and belly dance at local gyms and studios in the Ormond and Daytona Beach area. Her classes offer a range of modified yoga, belly dance, and Pilates that tailor the needs of her students. Tara's unique fusion of these three fitness styles will surely strengthen your mind and body and soul, while uplifting your spirit. http://www.thelittlegym.com.ph/ http://en.wikipilipinas.org/index.php/Top_10_Fitness_Gym_in_the_Philipp ines_(2011)
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Company Profile The Titan Fitness all starts with a certain desire. That desire is for me and my friends to attain a body that so fit, that men shall be envy and will make the women drool, a body of a TITAN. And then, the Feasibility subject came upon us, giving us the chance to study and research further what we can do about our dreams. So we decided to put up a gym of our own where we can make our dreams come true. We all decided to make the name of our gym TITAN FITNESS because it’s our fantasy body, A TITAN BODY; and we know that this can bring forth a great impact for the customers. This gym aims to develop a system wherein customers will benefit if they have their friends with them, working out together and training at the same time. This promotes friendship and social relations, wherein this is the main source of our business; Friendship. Page 11 of 173
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Company Name and Location The authors derived the name of the business to the word TITAN, where in Greek Mythology; they were a primeval race of powerful deities that ruled during the legendary Golden Age. They were immortal giants of incredible strength and were also the first pantheon of Greek gods and goddesses. They derived this from the word because the authors once had a dream, to possess a titan-like body where men and women would envy. The location of the gym is located at Quirino Avenue., Novaliches Quezon City in front of Hypermarket Kalye Uno. The place is near condominiums, schools, and shopping areas where most population in the area comes into. The location where the building is supposed to be built has a nice environment because the surrounding area is clean and green.
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Company Logo and Tagline
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The red font color of the name symbolizes sexuality and passion which are the characteristics of a titan. The logo pictures a Titan hauling an enormous rock. This was also derived from the Greek mythology where Atlas, a titan, hauls the whole Earth as his punishment.
“STICK TO YOUR RESOLUTION”
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We choose this tagline because we want to encourage our customers to fulfill their decision for a change. To help the people of our community to make themselves better by improving their physical body and live towards a healthy lifestyle.
Nature of Service Being Offered The company is a fitness center that offers a wide variety of body building, fat burning and exercising machines and equipments. High quality equipments and facilities that is sufficient enough for the estimated number of customers are provided. Inspected every day, we ensure that our equipments and facilities are all in good condition for the benefit of our dear customers.
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Assisting the customers are trainers specialized in different forms of martial arts like boxing, muay thai, and taekwondo. Our employees are trained specialists and will guide you all throughout in achieving your goals and resolutions regarding your health, physical body, and a fit lifestyle. Customers are expected to pay different amount of money depending on the services they availed.
Size and Growth Trend of the Market Personal fitness training today is becoming an industry which is growing fast, attracting people in large numbers. This is occurring due to the high pressure life styles that we have and the stress it puts on our bodies and brains. These fast paced times require us to be fit both
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mentally and physically. When you don’t take care of yourself, it leads to issues related to the heart and diabetes. These problems occur because people are overweight. This is why professional fitness trainers come into action. Fitness clubs and retirement communities stand to benefit from health and fitness programs that cater to the older adult. The numbertwo prediction notes the baby boom generation is growing older and living longer, and their physicians are recommending they remain active. One down trend maybe observed in this industry, is the tendency away from the commercial gym. As consumers continue to invest in their health needsm most will be looking for an environment that provides individualization and an old-fashioned level of customer service. People nowadays chose the most convenient option for food consumption which is fast food, which leads to obesity. For the first time in history children of this generation may not live as long as their parents or grandparents because of the diseases and the impairments associated with childhood obesity. With the cutbacks in physical education in schools and an increase in sedentary lifestyle( TV, Page 17 of 173
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videogames, computers), there is a need for fitness professionals to provide their services to this population to help fight the obesity epidemic. Typically, a fitness center offers the same equipment functionality but differs only in brands. Major fitness centers have treadmill, stationary bike, dumbbell, sit-up bench, and cardio equipment. These gyms charge their customers from Php 600 to Php 3,000 for monthly membership fee. This excludes add-on services such as physical trainor assistance, usage of shower rooms and massage. Local fitness centers charge Php 300 per PT session while first-class gyms offer the same services for a minimum of Php 700. Annual membership fee also varies across fitness centers. Some may waive this for promotional purposes, valued between P500 to P5,000. Overall, a ac ustomer should annually pay at a minimum of Php 11,000 to Php 45,000 inclusive of unlimited visits, at least 10 PT sessions, usage of shower rooms, and annual membership. The trend for 2014 will be the collaboration between government and commercial organizations and health and fitness groups to get the word out about health and fitness. This trend isn’t that surprising, Page 18 of 173
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considering that some experts predict that 75%of adults will be overweight by 2015 and 41% will be obese. 2009 brought us an amazing influx of new exercise training tools and 2014 will continue that trend with even more great mobile fitness apps, exergames and GPS tracking devices. The use of tracking and online training and scheduling tools will increase in the coming year with more people looking to better gauge their progress by accessing and monitoring details of their fitness programs. Along these lines, we’ll also see more interest in living a healthy lifestyle. While we’ll stay focused in our weight, Filipinos will definitely recognize a healthier lifestyle.
Financing Requirements and Sources The investing capital of these products was divided equally from each partners of the partnership. Proposed Used of Funds The funds will be used in the following: 1. Salaries and wages
3. Office Supplies
2. Employee's Benefits
4.Permits & Licenses Page 19 of 173
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5.Repairs and Maintenance
7. Rent Expense
6. Depreciation
Background of the Management Team Make up and Background of Management Team
TACM r Sa eaA sS di N n h T i tco.i e r rns a n (MscA 2 (e G A2 ) E( N) 2 A ) G E (R 1 0 ) The company is composed of the following personnel: Manager Assistant Manager Trainers ( 10)
Cashier (2) Maintenance (2) Medics (2)
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Proposed Exit Strategy
Our second choice of business if we fail to continue the
fitness gym will be to redesign it to become a Salon.
We chose salon because it is the most fitted type of business
we can do after fitness center. Redesigning the interior will be easy since large sizes of mirrors are already present. Secondly, the platform of the gym is plain and easy to decorate for it to become that view of a salon. Lastly, we won’t need to reform or renew the placement of the materials and no need for another room construction since we have all extra rooms that we could use. We won’t have that much difficulty renewing our business.
II. Business description OUR VISION: To facilitate the process of helping people make themselves better by improving the holistic, physical, and emotional qualities of life. OUR MISSION: To maintain a state of the art gym fitness facility that offers the clientele diverse, productive, affordable and accessible means of exercise and fitness that is supervised by a well trained staff.
Company’s Form of Organization The proponents choose a partnership as the company’s form of organization because it is easy to allocate capital and start a business. It can also enhance the decision making skills of the managerial department of the business.
Proposed Entry Strategy Pre-Opening Distribution of flyers will be used to inform the people or the public about the opening of the business. The flyers contain information such as the location and the services offered by the business. Placing a life-sized image of the business logo around commercial areas will also be conducted. Grand Opening On the grand opening of the business, music will be played with large speakers that will be placed in front of the entrance to attract the attention of the public. There will also be a Grand Promo for the first month and for the first time customers by providing them free training assistance by the gym instructors.
Timeline of Events
Ja n
Activitie s
J
J
A
S
O
N
D
Planning
Allocatio n of Funds Location
Permit & Licenses Construc tion Acquisiti on of material s& equipme nts Hiring/Tr aining Promo Ads
Start of Operatio n
Ja n u ar y 1, 2 0 1 5
Description of the Initial Services/Competitive Advantage Titan Fitness Center offers well-maintained gym equipments for the customers. There will also be equipments for combat sports training like punching bags, double end bags, and punching dummies. There will also be a boxing ring, snack bars, member lounges, shower and locker rooms. All of these facilities will be provided for the outmost convenience and comfort of the customers. We will also provide computer access self-service system for our customer for them to choose freely their desired gym instructors, programs and mode of payments. Service Research and Development
For our service development, we would want to improve the services that we offer to the customers. The aerobic exercise will be improve to a dance fitness program called “zumba”. From the combat category, Boxing and muay thai will be improve to kickboxing, titan fitness will offer group session instead of individuals.
Zumba-
involves
dance
and
aerobic
elements,
with
a
choreography of 6 different dances including: hip-hop, soca, samba, salsa, merengue and mambo. Kickboxing- is developed from boxing and muay thai. This training is for self-defense, fitness and contact sports. III. MARKETING PLAN AND ANALYSIS Description of the Industry
We have recently seen an immense increase in profitability
of the fitness industry. This also means that there is an attractive prospect in terms of jobs and businesses in the industry. The Bureau of Labor and Employment Statistics suggests that the number of jobs within this industry is expected to increase by more than 23% over the next 10 years. The bureau also said that the number of jobs available under “fitness and recreational sports centers” even went up to 484,200 in 2010.
Economists
justify
this
prediction
by
looking
at
how
businesses and corporations are offering health club memberships to their employees as incentives. Besides this, baby boomers are being
encouraged to exercise regularly, so that they can stay healthy and fight the effects of aging. Let’s look at the current situation of fitness centers and jobs in the fitness industry: Number of Health Clubs, Gyms, and Training Studios
According
to
the
annual
surveys
conducted
by
the International Health, Racquet, and Sportsclub Association (IHRSA), there has been a significant increase in the number of health clubs, gyms, and other fitness centers. From the list found in the Yellow Pages, there are 30,500 fitness centers in the country as of January 2012. Back in 2005, this number was just around 26,830 and gradually increased over the years.
The number of people deciding to join a fitness center has
also risen to a significant amount. According to the IHRSA statistics, the number of health club or gym memberships has increased from 41.3 million in 2005 to 50.2 million in 2012. The most current reports show number of people who have at least used a health club in 2012 increased those with memberships by 8 million in the same year. This means that as of January 2013, there are approximately 58.5 million
people who are utilizing fitness center via membership or other type of status. Number of personal trainers
With these statistics, it might be safe to say that there are
attractive prospects for jobs in the fitness industry. The number of personal trainers has also risen incredibly over the past few years. According to the Department of Labor and Employment, there were 231,500 personal trainers in Philippines of 2011. This is a 44% increase in the numbers from 2001. That’s why you find so many people who are trying to turn their passion for fitness into a successful career.
Economists from the Bureau of Labor Statistics suggest that
occupations like fitness instructors and personal trainers are the driving force in the success of the fitness industry. According to their calculations, the number of people in these occupations is expected to increase by 31.7% by 2020. Profitability of Fitness Industry
The IHRSA also reported that the total revenue in the fitness
industry reached P21.8 billion in 2012. This is a significant increase from the P20.3 billion made in 2010 by the industry. Since 2008, health club memberships rose by 10%, while the number of nonmember patrons also increased by 5%. This particular number went up from 7.7 million patrons in 2008 to 8.3 in 2012.
The Physical Activity Council Top line Report revealed that
over 60% of people regularly participate in fitness sports as of 2012. This is the fifth consecutive year in which these numbers have remained stable at 60% or more. This goes to show that the fitness trend is not going away soon in Philippines and the fitness industry is only going to grow stronger each year.
http://blog.gyminsight.com/2013/05/most-current-fitness-industrystatistics/
Targeted Market
Target Market Services
Age
Location
Primary Fitness
Conscious 16 – 25 years old Passing and
Secondary Combat Sports
athletes 26-35 years old Outside the
residing in the
area of
area
Sangandaan
Competition and Competitive Advantage
The main competitors of our fitness center would be Fitness Fury Gym, Muscle Fitness, and Millenium Gym, VRA Gym & Fitness Center and Elorde Boxing Gym. All of these gyms are located within 5 km. of the proposed location site. The competitive advantage that we have will be the martial arts training that we offer and the member’s lounge that we have for the regular members of our fitness center.
Competitor’s Profile
Company Name
Owner/Manag er
Year Started
No. of years in business No. Of employees No. of customers/da y
Annual Sales
A
Milleni um Gym Mr. Almari o Umali 2012
Competitor's Profile
B
Fitness Fury Gym
Muscle Fitness
Mr. Elmer C. Rafael 2010
Mr. Richard Gallarde
C
2012
D
VRA Gym & Fitness Center
Mr. Vincent Aquino
E
Elorde Boxing Gym
Mr. Gabriel Elorde
2012
2013
2
2
4
2
1
4
3
4
2
6
75
4,856,2 50
70
3,675,00 0
75
3,937,5 00
60
3,150,000
85
7,437,50 0
Barriers to Entry 1. Inexperience – the lack of knowledge in the part of the owner to run the business. How can he manage the business if he lacks knowledge to manage it. 2. Lack of Resources – No business will ever succeed if it lacks resources.
3. Natural Calamities – These events can devastate your business in seconds. This includes fire, floods, and earthquakes. 4. Few Equipments – This type of business have to acquire enough equipments to accumulate the needs of a customer. 5. Technology – the business also have to cope up to the fast changing technologies to ensure the business continuance. 6. Promotion to customers – as a new entrant, you have to convince the market about your business. 7. Frequency of customers to workout – most customers workout just once a week. Estimated Market Share and Sales Demand and Supply Analysis
Formula:
YEAR 2010 2011 2012 2013 2014
DEMAND ANALYSIS
DEMAND 574,480 588,490 602,865 617,610 639,555
2014 - 2010 = 65, 075 65,075/5 years= 13, 015 Projected increase of demand yearly is 13,015 Projected Demand YEAR DEMAND 2015 652,570 2016 665,585 2017 678,600 2018 691,615 2019 704,630 SUPPLY ANALYSIS
YEAR 2010 2011 2012 2013 2014 Formula: 2014 – 2010 = 19,950 19,950 / 5 years= 2,100 Projected increase in supply is 2,100
YEAR 2015
SUPPLY 119,000 117,250 122,500 127,750 129,500
Projected Supply SUPPLY 131,600
2016 2017 2018 2019
133,700 135,800 137,900 140,000
HISTORICAL Y E A R S 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4
DE MA ND 574 ,48 0 588 ,49 0 602 ,86 5 617 ,61 0 639 ,55 5
S U P PL Y 11 9, 00 0 11 7, 25 0 12 2, 50 0 12 7, 75 0 12 9, 50 0
DEMANDSUPPLY GAP
% Satis fied
% Unsatis fied
455,480
21%
79%
471,240
20%
80%
480,365
20%
80%
489,860
21%
79%
510,055
20%
80%
Target market share is projected at 4% in the first year of operation and will increase by 1% in the succeeding years PROJECTED % Tar D S Y DEM % get Total E a E ANDUn Ma Expe SUP M ti A SUP sat rke cted A PLY s R PLY isfi t custo N fi S GAP ed Sh mer D e are d 6 2 5 2 131, 520,9 80 20,83 0 2, 4% 0 1 5 600 70 % 9 % 5 7 0 6 2 6 2 133, 531,8 80 26,59 0 5, 5% 0 1 5 700 85 % 4 % 6 8 5 6 2 7 2 135, 542,8 80 32,56 0 8, 6% 0 1 6 800 00 % 8 % 7 0 0 6 2 9 2 137, 553,7 80 38,76 0 1, 7% 0 1 6 900 15 % 0 % 8 1 5
2 0 1 9
7 0 4, 6 3 0
140, 000
2 0 %
564,6 30
80 %
8%
45,17 0
YEAR
Estimated customer per year
Estimated customer per day
YEAR 1
20,839
60
YEAR 2
26,594
76
YEAR 3
32,568
93
YEAR 4
38,760
111
YEAR 5
45,170
129
Tot al Sal es 5,2 09, 700 6,6 48, 563 8,1 42, 000 9,6 90, 013 11, 292 ,60 0
Marketing Strategy Service Titan Fitness Center offers well-maintained gym equipments for the customers. There will also be equipments for combat sports training like punching bags, double end bags, and punching dummies. Boxing ring, snack bars, member lounges, and shower room will also be provided. All of these facilities will be provided for the outmost convenience and comfort of the customers.
Pricing Card Holder Member – 2,000 Php / month Walk in – 250 Php / day Combat Sports: BOXING Walk-ins:
MUAY THAI 1 week personal
1 personal
session:
session:
Addtn’l Php
Addtn’l Php
500
200
Members:
1 month personal
1 personal
session: Addtn’l 1,700
session: Addtn’l Php 100
TAEKWONDO Walk-ins: 1 personal session: Addtn’l Php 250 Members 1 personal session:
Addtn’l Php
150
1 week personal
Walk-ins:
1 week
session:
1 personal
personal
Addtn’l Php 300
session:
session:
Addtn’l Php
Addtn’l Php
150
750
1 month personal
Members
1 month personal
1 personal
session:
session:
Addtn’l 2,000
Addtn’l Php 75
session: Addtn’l 1,000
Positioning “STICK TO YOUR RESOLUTION”
We choose this tagline because we want to encourage our customers to fulfill their decision for a change. To help the people of our community to make themselves better by improving their physical body and live towards a healthy lifestyle.
Advertising and promotions
We would like to advertise through the use of posters and
tarpaulins that will be placed within 5 kilometers of the location. Though may not attract as many customers as T.V. and radio advertisements would do, we are trying to focus on those living or working within the area of the specific branch. One of the reasons that gym goers stays with their gym is because of the convenient location, thus, even if the advertisements attract audience but the audience is not willing to be a customer, this will result to a great loss for the company.
We are also planning to make promotions every 15th day of the month. There will be a 20% discount in membership fee. This is to attract newly earned office workers to try and be a member of Fitness First. There will also be promotional programs that will be released every new year’s eve. A raffle draw, only one member will be given a 6 months free membership. This is to strengthen the customer relationship and to preserve the loyalty of the members. We would also create a Facebook page wherein the customer can find information about our business.
Proposed Marketing Program
EVEN T One (1) mont h befor e
ACTIO N TAKE N
Distrib ution of Flyers
DU RA TI ON De ce mb er 20 14
Ribbon cutting
Openi ng day
EVEN T
Umbrel la give away for the first 50 costu mer
ACTIO N TAKE N
Jan uar y 20 15
Jan uar y 17, 20 15 (1 we ek)
DU RA TI ON
MECH ANICS
PROJECT COST
-Giving flyers and leaflets Ribbon cutting of the owners Display of Balloon s and banner s -Free Umbrel la will be given to the first 50 custom ers of Titan Fitness center
MECH ANICS
-Flyers and leaflets (P2,000)
-Ribbon (P100) -Banners (P3,000) -Balloons (P1,000)
T ot al C o st P 2, 0 0 0
P 4, 1 0 0
-50 Umbrellas (P150/each)
PROJECT COST
P 7, 5 0 0 T ot al C o st
1st Anni versa ry
Sum mer fitnes s prom otion
Back to schoo l
Titan’s Shapes hifters
Titan Summ er Advent ures
Barkad a Promo
Jan uar y to Ma rch 20 16
Ma rch 20 16
Jun e to Jul y 20 16
contest for the custom ers with excitin g prices. -Trip fitness trekkin g to Daraita n, Rizal with the Titan’s profess ional mount aineers . Studen ts with a group of 5 people will get a discou nt of 40%
-cash price winner (P10,000) -Banners (P3,000) -Balloons (P1,000) -Guest’s token (P50,000)
P 6 4, 0 0 0
P 3 9, 0 0 0
-Banner (P3,000) -Bus rental fee (P36,000)
-Banner (P3,000)
P 3, 0 0 0
Year end prom otion
Introdu ction of the Gold memb ership card
2nd Anni versa ry
Sum mer fitnes s Promo
Raffle promot ions
Titan Summ er Advent ure part II
De ce mb er 20 16
-Gold memb ers of the titan fitness will get a chance to win as much as P10,00 0 worth of prizes
-Banner (P3,000) -Customized Compression shirts (P10,000)
Jan uar y 20 17
Ma rch 20 17
-new promot ion (Gold Membe rship)
-Trip fitness Treckin g and Hiking at Mt. Makilin g
-Banners (P3,000) -Ballons (P1,000) -Gold membership system upgrade (P20,000) -Gold cards (P5,000)
-Banners (P3,000) -Bus rental fee (P36,000)
P 1 3, 0 0 0 P 2 9, 0 0 0
P 3 9, 0 0 0
Back to schoo l
Year end prom otion
Barkad a promo
Clash of the Titans
Au gu st 20 17
De ce mb er 20 17
Jan uar y to Fe bu ary 20 18
Gift Give aways
3rd Anni versa ry
Studen ts with a group of 5 people will get a discou nt of 40% -2018 Fitness lifestyl e planne r to all memb ers that have registe red within the month of decem ber -Titan fitness center will conduc t a mix martial art tourna ment.
P 3, 0 0 0
P 2 3, 0 0 0
P 6 3, 0 0 0
-Banner (P3,000)
-Banner (P3,000) -80pcs of Titan Planner (P20,000)
-Banners (P3,000) -Balloons (P1,000) -Cash Price winner (P60,000)
Sum mer fitnes s Promo
Back to schoo l
Year end Speci al
Titan Summ er Advent ure part III
Barkad a promo
Ma rch 20 18
Au gu st 20 18
Raffle promot ions
De ce mb er 20 18
-Trip fitness treckin g and hiking to Mt. Batula o Studen ts with a group of 5 people will get a discou nt of 40% -Gold memb ers of the titan fitness will get a chance to win as much as P10,00 0 worth of prizes
-Banners (P3,000) -Bus rental fee (P36,000)
P 6 3, 0 0 0
P 3, 0 0 0
-Banner (P3,000)
-Banner (P3,000) -Customized Compression shirts (P10,000)
P 1 3, 0 0 0
4th Anni versa ry
Sum mer fitnes s prom o
Back to schoo l
Fitness fun run
Titan Summ er Advent ure part IV
Barkad a promo
Jan uar y 20 19
Ma rch 20 19
Au gu st 20 19
-Titan fitness center will conduc t a fun run to promot e health and wellne ss lifestyl e -Trip fitness treckin g and hiking to Mt. Cristob al Studen ts with a group of 5 people will get a discou nt of 40%
-Banner (P3,000) -Balloons (P1,000) -Titan Fun run shirts (P150)
P 3 9, 0 0 0
P 3, 0 0 0
-Banner (P3,000) - Bus rental fee (P36,000)
-Banner (P3,000)
P 4, 0 0 0
Year end prom otions
Gift Give aways
5th Anni versa ry
Free Shirts and Titan tattoos
Sum mer fitnes s prom o Back to schoo l
De ce mb er 20 19
Titan Summ er Advent ure part V Barkad a promo
Jan uar y 20 20
Ma rch 20 20 Au gu st 20
-2020 Fitness lifestyl e planne r to all memb ers that have registe red within the month of decem ber -Giving Free Titan shirts to the custom ers -Free titan tattoo and hena tattoo -Trip fitness treckin g and hiking to Mt. Manal mon Studen ts with a
-Banner (P3,000) -80pcs of Titan Planner (P20,000)
-Banner (P3,000) -Balloons (P1,000) -500 Shirts (P200) -tattoo Inks (5,000)
P 2 3, 0 0 0
P 1 0 9, 0 0 0
-Banner (P3,000) - Bus rental fee (P36,000) -Banner (P3,000)
P 3 9, 0 0 0 P 3, 0 0
20
Year end prom otions
Gift Give aways
De ce mb er 20 20
1st Anniversary Titan’s shape shifters
group of 5 people will get a discou nt of 40% -2021 Fitness lifestyl e planne r to all memb ers that have registe red within the month of decem ber
0
-Banner (P3,000) -80pcs of Titan Planner (P20,000)
P 2 3, 0 0 0
-This will be a 3 month contest where the contestants must train, loose/gain weight, form or build a body figure in a 3 month period. The one with the sexiest and excellent body figure will win the challenge. The body figures will be judged by a group of 3 professionals: professional gym instructor, general physician, and a celebrity. Mechanics to join: Men and women Register at the titan fitness center gym, registration will start on sept. 1st Registration fee: P500 Maximum number of contestants: 15 men and 15 women Challenge/contest will start on October 1, 2014 Prices for the winners 3 months free membership
50% discount on the next month of membership P5,000 cash Titan fitness compression shirts Water tumbler 2nd Anniversary Gold membership card -If you avail a membership card, you can train in the gym anytime and any day you want in a period of 1 month. The gold membership card has the same 1 month duration, but with the new gold membership card, you can now earn points every time you enter the gym. You can spend your earned points in redeeming another 1 month extend or redeeming training/gym functional items. You will avail the gold membership card once, and the card last a lifetime or you can earn points a lifetime, but the duration of using the gym is still 1 month.
Gold membership card P4,000 Succeeding 1month extend membership discount P1,800 5points/day of training 1month extended membership/300points. Points can buy gym/training items. 3rd Anniversary Clash of the titans -On the 3rd year anniversary, titan fitness center will conduct a mix martial arts tournament. Any form of martial arts, and fighters can register on the tournament. The tournament will have 3 divisions. The lightweight, the middle weight,and the heavy weight division. Each division contender maximum limit is 10.The registration fee is P1,000.
Each division champion will receive a price of the ff: 20,000php Free 2 month membership Gold membership card 500points 4th Anniversary Titan Fun run -On the 4th year anniversary, Titan Fitness Center will conduct a fun run to promote health, wellness and fitness to the people. The starting
line
will be
at the
Commonwealth
tandang
sora
intersection and the finish line will be at the Titan Fitness gym at
sangandaan. This is a 5.5km run that covers the whole tandang sora avenue. Mechanics and requirements to participate:
P100 registration fee Men and Women Costumer and non-costumer of Titan Fitness Center 16-years old and above
5th Anniversary Free shirts and Titan tattoos -On the 5th year anniversary, Titan Fitness Center will be giving away Costumized design T-shirts for our beloved costumers and Free Titan tatoos by our professional tattoo artists.
Sales Tactics
Our sales tactics is through advertising, giving of leaflets, flyers, and tarpaulins within the area and through the internet. This is to ensure that the name of our fitness center will be recognized by potential customers.
Sales Force
The company will provide persons who will go from places to places to advertise our fitness center.
IV. MANAGEMENT PLAN Background and Primary Responsibilities of the Management Team Job Description
JOB TITLE
Operations Manager and Assistant Manager
JOB SPECIFICATION Male or Female 25-30yrs. Old Experience Experience at least 1 year in management works. Educational attainment Must have Baccalaureate Degree. Masters in Business or Marketing preferred Must be a graduate of any business related course. Required skills, knowledge and Characteristics Strong effective communicator Highly Developed, demonstrated teamwork skills Computer literate
JOB DESCRIPTION
Responsible for overall control of business affairs Assist individual employees in solving problems which affects their general moral and efficiency. Attends to government and public relation. Contributes to team effort by accomplishing related results as needed. Establishes strategic goals by gathering pertinent business, financial, service, and operations information; identifying and evaluating trends and options; choosing a course of action; defining objectives; evaluating outcomes. Accomplishes staff results by communicating job expectations; planning, monitoring, and appraising job results; coaching, counseling, and disciplining employees; developing, coordinating, and enforcing systems, policies, procedures, and productivity standards.
Trainers/Gym Coaches
Male / Female At least 21 years old
Experience Proven experience of dealing with customers. Computer literate Experienced in gym supervision, induction of customers and fitness programming. Fitness Industry Experience. Knowledge of health and safety requirements in a gym environment. Educational Attainment Personal Training Qualification. Recognized gym instructors qualification Required skills, knowledge and Characteristics Ability to prioritize and manage
Maintains quality service by enforcing quality and customer service standards; analyzing and resolving quality and customer service problems; identifying trends; recommending system improvements.
Prepare exercises plan for clients Assist clients/customer in doing exercises using gym equipments. Give further instruction to clients on their physical exercise and how to maintain it. Promote and give wellness advices Give diet plans Maintain and secure the functions of gym equipments to avoid accidents Maintain the cleanliness in the gym
Cashier
Maintenance
workload Ability to provide a welcoming environment Skilled and confident in customer service and communication Ability to deal with customers, enquiries, /concerns with tact and sensitivity Ability to apply set procedures
Female At least 20 yrs old At least High school Graduate Trust worthy and with good moral character. Male At least 20 yrs old At least High school Graduate Trust worthy and with good moral character
Medic
Responsible in handling payments of the costumer Checks the day to day transaction of the business Maintaining complete, accurate and timely reports of all transaction. Responsible for cleaning before and after the business hours. Responsible for arranging the equipments
Female At least 20 yrs old BS nursing graduate with license Must have first aid and CPR certifications With a pleasing personality
Must be able to give first aid treatments and proper medication to employees and customers Must be able to do train workers in basic life support techniques and increase awareness of potential safety hazards. Must be able to aid
physician during emergency situations.
Organizational Structure
CTAM r Sa eaA sS di N n h T i to.i e r rns a n c(MA 2 (e G A 2 ) E( N) 2 A ) G E (R 1 0 )
A Line staff organization will be used by the business
because it is simple, highly efficient, versatile and fast in terms of decision making. It is also the best type of organization chart to use because the business has few numbers of personnel.
Ownership The proponents choose a partnership as the company’s form of organization because it is easy to allocate capital and start a business. It can also enhance the decision making skills of the managerial department of the business.
Personnel Th e
company is composed of the following personnel: Manager Assistant Manager Trainers (10)
Cashier (2) Maintenance (2) Medic(2)
Applicatio n
Failed
Exit
Failed
Exit
Failed
Exit
Passed
Initial Interview
Passed
Final Interview
Pre-Hiring Assessment Orientation
Signni Signing of Contract
Start
Application All applicants resume will be screened by the hiring manager. Upon Screening, the manager/HR should base on the skills,
educational background and work experience of the applicant to know if he/she passed the standards of the company. Initial Interview The selected applicants will undergo initial interview so the Interviewer will have a background and pre-information about the applicant. The Interviewer should ask questions that test the psychological and mental ability of the applicants. If the applicant failed the interview, he/she will exit and try to find another company. Final Interview The interviewer/ Manager should take the charge for the final interview. The Interviewer can repeat the questions based on his/her answers during the initial interview to test the consistency and honesty of the applicants. Also, the interviewer should test the psychological behavior of the applicant not just his/her mental or physical abilities/skills. If the applicant failed the interview, he/she will exit and try to find another company.
Pre-Hiring Assessment Upon PHA (optional), the applicants will undergo observation before regularization so the employer can test if he/she can do the expected responsibilities and tasks to him/her. They will be under PROBATIONARY PERIOD. Orientation During orientation, the HR/assigned person should explain the history or background of the business. They should be informed about the Do’s and Don’ts, regulation and punishments on any violation. Signing of Contract The Applicant should be reminded and should be informed about his/her wage/salary, benefits, deduction, and how long will he/she be with the team, and what would happen if he/she does not finish his/her contract.
Start The applicant will now start/begin to do his /her tasks and duties base on the Key Result Area given to him/her and should show she/he is willing to learn. His/ Her first day is now considered as paid. Compensation Package Managerial position
Position
st
1 level manage r
nd
2 level manage r
Total compens ation
228,000. 00php
312,000. 00php
mon thly pay
19,0 00.0 0php
26,0 00.0 0php
monthly pay as % of total
8.3%
8.3%
Time in positio n 6 month s
6 month s
Note: The 2nd level manager, after 6 months of working should renew its contract. SALARIES AND WAGES
Position
Base
Wee
Mont
Annu
Salary
Manager
Asst. Manager
Trainer/Gym Instructors
Medic Cashier
Maintenance
833.33
600
500
450
380
300
kly 583 3.31 420 0 350 0 315 0 266 0 210 0
hly 2499 9.9 1800 0 1500 0 1350 0 1140 0
9000
al 29999 8.8 21600 0 18000 0 16200 0 13680 0 10800 0
SOCIAL SECURITY SYSTEM Position Manager Asst. Manager Trainer/Gy m Instructors Medic Cashier Maintenanc e
Base Contrib ution 100
Weekly Contribu tion 700
80
560
60
420
50 45
350 315
40
280
Monthly Contribut ion 3000
Annual Contribu tion 36000
2400
28800
1800 1500 1350
21600 18000 16200
1200
14400
PAGIBIG Position Manager
Base Contrib ution 50
Weekly Contribu tion 350
Monthly Contribut ion 1500
Annual Contribu tion 18000
Asst. Manager Trainer/Gy m Instructors Medic Cashier Maintenanc e
50
350
30
210
25 20
175 140
15
105
1500
900 750 600
450
18000
10800 9000 7200
5400
PHILHEALTH Position Manager Asst. Manager Trainer/Gy m Instructors Medic Cashier Maintenanc e
Base Contrib ution 50
Weekly Contribu tion 350
50
350
30
210
25 25
175 175
15
105
Monthly Contribut ion 1500
900 750 750
450
Annual Contribu tion 18000
1500
18000
10800 9000 9000
5400
Position
Manager
Annual Contribution
24999.9
Asst. Manager
18000
Trainer/Gym Instructors
15000
Medic
13500
Cashier
11400
13th Month Pay
Maintenance
9000
Position
Overall Employee Benefits
Number of Employee s
13th mont h pay
Manager
1
2499 9.9
Asst. Manager
1
1800 0
Trainer/Gym Instructors
10
1500 0
Medic
2
1350 0
Cashier
2
1140 0
Maintenanc e
2
9000
Total
9189 9.9
*12
S S S 3 0 0 0 2 4 0 0 1 8 0 0 1 5 0 0 1 3 5 0 1 2 0 0 1 1 2 5 0 1 3 5 0 0 0
P A GI BI G
Phil hea lth
Gra nd Tota l
15 00
150 0
3099 9.9
15 00
150 0
2340 0
90 0
900
1860 0
75 0
750
1650 0
60 0
750
1410 0
45 0
450
1110 0
5 7 0 0
585 0
114 699. 9
702 00
137 639 8.8
6 8 4 0 0
Managerial position 1st level manager
P16, 000/month
P19, 000.00/month
P1, 000 meal allowance
P1, 000 meal allowance
P62.5/hr x 8hrs= P500/day
P75.00/hr x 8hrs =
P600.00/day 2nd level manager P26, 000.00/month P1, 000 meal allowance P104.16/hr x 8hrs = P833.33/day Trainer/Gym instructors
Medic P14, 500 P1, 000 meal allowance P56.25/hr x 8hrs=P450/day Cashier 12, 400/month P1,000 meal allowance
P47.5/hr x 8 hrs=380/day
P1, 000 meal allowance
Maintenance
P37.5/hr x 8hrs= P300/day
P10, 000/month
Employment Rights, Restrictions, and Policies HOURS OF WORK Art. 82. Coverage. The provisions of this Title shall apply
to
employees
in
all
establishments
and
undertakings whether for profit or not, but not to government employees, managerial employees, field personnel, members of the family of the employer who are dependent on him for support, domestic helpers, persons in the personal service of another, and workers who are paid by results as determined by the Secretary of Labor in appropriate regulations. As used herein, "managerial employees" refer to those whose primary duty consists of the management of the establishment in which they are employed or of a department or subdivision thereof, and to other officers or members of the managerial staff.
"Field
personnel"
shall
refer
to
non-agricultural
employees who regularly perform their duties away from the principal place of business or branch office of the employer and whose actual hours of work in the field cannot be determined with reasonable certainty. Art. 83. Normal hours of work. The normal hours of work of any employee shall not exceed eight (8) hours a day. Health personnel in cities and municipalities with a population of at least one million (1,000,000) or in hospitals and clinics with a bed capacity of at least one hundred (100) shall hold regular office hours for eight (8) hours a day, for five (5) days a week, exclusive of time for meals, except where the exigencies of the service require that such personnel work for six (6) days or fortyeight (48) hours, in which case, they shall be entitled to an additional compensation of at least thirty percent (30%) of their regular wage for work on the sixth day. For
purposes of this Article, "health personnel" shall include resident
physicians,
nurses,
pharmacists,
social
workers,
paramedical
technicians,
nutritionists, laboratory
psychologists,
dietitians, technicians, midwives,
attendants and all other hospital or clinic personnel. Art. 84. Hours worked. Hours worked shall include (a) all time during which an employee is required to be on duty or to be at a prescribed workplace; and (b) all time during which an employee is suffered or permitted to work. Rest periods of short duration during working hours shall be counted as hours worked. Art. 85. Meal periods. Subject to such regulations as the Secretary of Labor may prescribe, it shall be the duty of every employer to give his employees not less than sixty (60) minutes time-off for their regular meals. Art. 86. Night shift differential. Every employee shall be paid a night shift differential of not less than ten
percent (10%) of his regular wage for each hour of work performed between ten o’clock in the evening and six o’clock in the morning. Art. 87. Overtime work. Work may be performed beyond eight (8) hours a day provided that the employee is
paid
for
the
overtime
work,
an
additional
compensation equivalent to his regular wage plus at least twenty-five percent (25%) thereof. Work performed beyond eight hours on a holiday or rest day shall be paid an additional compensation equivalent to the rate of the first eight hours on a holiday or rest day plus at least thirty percent (30%) thereof. Art.
88.
Undertime
not
offset
by
overtime. Undertime work on any particular day shall not be offset by overtime work on any other day. Permission given to the employee to go on leave on some other day of the week shall not exempt the employer from paying the additional compensation required in this Chapter.
Art. 89. Emergency overtime work. Any employee may be required by the employer to perform overtime work in any of the following cases: 1. When the country is at war or when any other national or local emergency has been declared by the National Assembly or the Chief Executive;
2. When it is necessary to prevent loss of life or property or in case of imminent danger to public safety due to an actual or impending emergency in the locality caused by serious accidents, fire, flood, typhoon, earthquake, epidemic, or other disaster or calamity;
3. When there is urgent work to be performed on machines, installations, or equipment, in order to avoid serious loss or damage to the employer or some other cause of similar nature;
4. When the work is necessary to prevent loss or damage to
perishable
goods;
and
5. Where the completion or continuation of the work started before the eighth hour is necessary to prevent serious obstruction or prejudice to the business or operations of the employer. Art.
90.
Computation
of
additional
compensation. For purposes of computing overtime and other additional remuneration as required by this Chapter, the "regular wage" of an employee shall include the cash wage only, without deduction on account of facilities provided by the employer WEEKLY REST PERIODS Art. 91. Right to weekly rest day.
1. It shall be the duty of every employer, whether operating for profit or not, to provide each of his employees a rest period of not less than twenty-four (24) consecutive hours after every six (6) consecutive normal work days.
2. The employer shall determine and schedule the weekly rest day of his employees subject to collective bargaining
agreement
and
to
such
rules
and
regulations as the Secretary of Labor and Employment may provide. However, the employer shall respect the preference of employees as to their weekly rest day when such preference is based on religious grounds. Art. 92. When employer may require work on a rest day. The employer may require his employees to work on any day: 1. In case of actual or impending emergencies caused by serious accident, fire, flood, typhoon, earthquake, epidemic or other disaster or calamity to prevent loss
of life and property, or imminent danger to public safety;
2. In cases of urgent work to be performed on the machinery, equipment, or installation, to avoid serious loss which the employer would otherwise suffer;
3. In the event of abnormal pressure of work due to special circumstances, where the employer cannot ordinarily be expected to resort to other measures;
4. To prevent loss or damage to perishable goods;
5. Where the nature of the work requires continuous operations and the stoppage of work may result in irreparable injury or loss to the employer; and
6. Under other circumstances analogous or similar to the foregoing as determined by the Secretary of Labor and Employment. Art. 93. Compensation for rest day, Sunday or holiday work. 1. Where an employee is made or permitted to work on his scheduled rest day, he shall be paid an additional compensation of at least thirty percent (30%) of his regular wage. An employee shall be entitled to such additional
compensation
for
work
performed
on
Sunday only when it is his established rest day. 2. When the nature of the work of the employee is such that he has no regular workdays and no regular rest days can be scheduled, he shall be paid an additional compensation of at least thirty percent (30%) of his regular wage for work performed on Sundays and holidays.
3. Work performed on any special holiday shall be paid an additional compensation of at least thirty percent (30%) of the regular wage of the employee. Where such holiday work falls on the employee’s scheduled rest day, he shall be entitled to an additional compensation of at least fifty per cent (50%) of his regular wage. 4. Where the collective bargaining agreement or other applicable payment
employment of
a
higher
contract premium
stipulates pay
than
the that
prescribed under this Article, the employer shall pay such higher rate. HOLIDAYS,
SERVICE
INCENTIVE
LEAVES
AND
SERVICE CHARGES Art. 94. Right to holiday pay. 1. Every worker shall be paid his regular daily wage during regular holidays, except in retail and service
establishments regularly employing less than ten (10) workers;
2. The employer may require an employee to work on any holiday but such employee shall be paid a compensation equivalent to twice his regular rate; and
3. As used in this Article, "holiday" includes: New Year’s Day, Maundy Thursday, Good Friday, the ninth of April, the first of May, the twelfth of June, the fourth of July, the thirtieth of November, the twenty-fifth and thirtieth of December and the day designated by law for holding a general election. Art. 95. Right to service incentive leave. 1. Every employee who has rendered at least one year of service shall be entitled to a yearly service incentive
leave of five days with pay.
2. This provision shall not apply to those who are already enjoying the benefit herein provided, those enjoying vacation leave with pay of at least five days and those employed in establishments regularly employing less than ten employees or in establishments exempted from granting this benefit by the Secretary of Labor and Employment after considering the viability or financial
condition
of
such
establishment.
3. The grant of benefit in excess of that provided herein shall not be made a subject of arbitration or any court or administrative action. Art. 96. Service charges. All service charges collected by hotels, restaurants and similar establishments shall be distributed at the rate of eighty-five percent (85%) for all covered
employees
and
fifteen
percent
(15%)
for
management. The share of the employees shall be
equally distributed among them. In case the service charge is abolished, the share of the covered employees shall be considered integrated in their wages. Contracts and Terms of Employment
While the full contract of employment does not
have to be in writing, you must give your employee certain terms and conditions of employment in writing within 2 months of starting employment. This information must include the full names of the employer and the employee and details of the job title, the pay, hours of work, notice requirements. You can read details in our document on the contract of employment.
While most terms and conditions of employment are
stated in a written contract or a company handbook you should be aware that custom and practice in the workplace can also constitute a term of employment, for example, a midmorning break of 10 minutes.
If you, as the employer, wish to change a term or condition of employment you must agree this change with your employee. This requirement for both the employer’s and the employee’s consent to changes in the terms of the contract is part of contract law. MINIMUM WAGE RATES Art. 99. Regional minimum wages. The minimum wage
rates
for
agricultural
and
non-agricultural
employees and workers in each and every region of the country shall be those prescribed by the Regional Tripartite Wages and Productivity Boards. (As amended by Section 3, Republic Act No. 6727, June 9, 1989). Art.
100.
Prohibition
against
elimination
or
diminution of benefits. Nothing in this Book shall be construed
to
eliminate
or
in
any
way
diminish
supplements, or other employee benefits being enjoyed at the time of promulgation of this Code.
Art. 101. Payment by results. 1. The Secretary of Labor and Employment shall regulate the payment of wages by results, including pakyao, piecework, and other non-time work, in order to ensure the payment of fair and reasonable wage rates, preferably through time and motion studies or in consultation with representatives of workers’ and employers’ organizations. PAYMENT OF WAGES Art. 102. Forms of payment. No employer shall pay the wages of an employee by means of promissory notes, vouchers, coupons, tokens, tickets, chits, or any object other than legal tender, even when expressly requested by the employee. Payment of wages by check or money order shall be allowed when such manner of payment is customary on the date of effectivity of this Code, or is necessary
because
of
special
circumstances
as
specified
in
appropriate regulations to be issued by the Secretary of Labor and Employment or as stipulated in a collective bargaining agreement. Art. 103. Time of payment. Wages shall be paid at least once every two (2) weeks or twice a month at intervals not exceeding sixteen (16) days. If on account of
force
majeure
or
circumstances
beyond
the
employer’s control, payment of wages on or within the time herein provided cannot be made, the employer shall pay the wages immediately after such force majeure or circumstances have ceased. No employer shall make payment with less frequency than once a month. The payment of wages of employees engaged to perform a task which cannot be completed in two (2) weeks shall be subject to the following conditions, in the absence of a collective bargaining agreement or arbitration award:
1. That payments are made at intervals not exceeding sixteen (16) days, in proportion to the amount of work completed;
2. That final settlement is made upon completion of the work. Art. 104. Place of payment. Payment of wages shall be made at or near the place of undertaking, except as otherwise provided by such regulations as the Secretary of
Labor
and
Employment
may
prescribe
under
conditions to ensure greater protection of wages. Art. 105. Direct payment of wages. Wages shall be paid directly to the workers to whom they are due, except: 1. In cases of force majeure rendering such payment impossible or under other special circumstances to be determined by the Secretary of Labor and Employment
in appropriate regulations, in which case, the worker may be paid through another person under written authority given by the worker for the purpose; or
2. Where the worker has died, in which case, the employer may pay the wages of the deceased worker to the heirs of the latter without the necessity of intestate proceedings. The claimants, if they are all of age, shall execute an affidavit attesting to their relationship to the deceased and the fact that they are his heirs, to the exclusion of all other persons. If any of the heirs is a minor, the affidavit shall be executed on his behalf by his natural guardian or next-of-kin. The affidavit shall be presented to the employer who shall make payment through the Secretary of Labor and Employment or his representative. The representative of the Secretary of Labor and Employment shall act as referee in dividing the amount paid among the heirs. The payment of wages under this Article shall absolve
the employer of any further liability with respect to the amount paid. Art. 106. Contractor or subcontractor. Whenever an employer enters into a contract with another person for the performance of the former’s work, the employees of the contractor and of the latter’s subcontractor, if any, shall be paid in accordance with the provisions of this Code. In the event that the contractor or subcontractor fails to pay the wages of his employees in accordance with this Code, the employer shall be jointly and severally liable with his contractor or subcontractor to such employees to the extent of the work performed under the contract, in the same manner and extent that he is liable to employees directly employed by him. The Secretary of Labor and Employment may, by appropriate
regulations,
restrict
or
prohibit
the
contracting-out of labor to protect the rights of workers
established
under
restricting,
he
this
may
Code.
make
In
so
prohibiting
appropriate
or
distinctions
between labor-only contracting and job contracting as well as differentiations within these types of contracting and determine who among the parties involved shall be considered the employer for purposes of this Code, to prevent any violation or circumvention of any provision of this Code. There is "labor-only" contracting where the person supplying workers to an employer does not have substantial capital or investment in the form of tools, equipment, machineries, work premises, among others, and the workers recruited and placed by such person are performing activities which are directly related to the principal business of such employer. In such cases, the person or intermediary shall be considered merely as an agent of the employer who shall be responsible to the
workers in the same manner and extent as if the latter were directly employed by him. Art. 107. Indirect employer. The provisions of the immediately preceding article shall likewise apply to any person, partnership, association or corporation which, not being an employer, contracts with an independent contractor for the performance of any work, task, job or project. Art. 108. Posting of bond. An employer or indirect employer may require the contractor or subcontractor to furnish a bond equal to the cost of labor under contract, on condition that the bond will answer for the wages due the employees should the contractor or subcontractor, as the case may be, fail to pay the same. Art. 109. Solidary liability. The provisions of existing laws to the contrary notwithstanding, every employer or indirect employer shall be held responsible with his contractor or subcontractor for any violation of any
provision of this Code. For purposes of determining the extent of their civil liability under this Chapter, they shall be considered as direct employers. Art.
110.
Worker
preference
in
case
of
bankruptcy. In the event of bankruptcy or liquidation of an employer’s business, his workers shall enjoy first preference as regards their wages and other monetary claims,
any
provisions
of
law
to
the
contrary
notwithstanding. Such unpaid wages and monetary claims shall be paid in full before claims of the government
and
other
creditors
may
be
paid. (As
amended by Section 1, Republic Act No. 6715, March 21, 1989) Art. 111. Attorney’s fees. 1. In cases of unlawful withholding of wages, the culpable party may be assessed attorney’s fees equivalent to ten percent of the amount of wages recovered.
2. It shall be unlawful for any person to demand or accept, in any judicial or administrative proceedings for the recovery of wages, attorney’s fees which exceed ten percent of the amount of wages recovered. Training and Orientation 1. Orientation of employees will be scheduled within a week after they are hired. The orientation will tackle the following:
nature
equipments
and
of
business,
facilities,
services
company
offered
rules
and
regulations, policies and guidelines. The orientation will last for a minimum of 2 hours. 2. Trainings will be conducted for 1 week after the day of orientation. It is to ensure that the employees have full understanding
of
their
jobs,
the
facilities
and
equipments, and on how to give the customers the best quality of service. DO’s
1. Employees must report to duty on time. 2. Employees must wear complete uniform and name tags at all times when on duty. 3. Employees must observe good personal hygiene, physical fitness and sanitation. 4. Employees must greet the customers upon entering and leaving by their respective names to develop good customer relationship. 5. Employees must observe good manners and right conduct to co-employees and especially to customers. 6. Employees must maintain the area clean and safe at all times. 7. Equipments must be inspected regularly and must be in proper place & condition before opening and after closing time. DON’T’s 1. Talking vulgar language and the likes are not allowed in the workplace. 2. Unnecessary behaviors that will cause trouble and inconvenience to customers.
3. Gambling, drinking of liquor, smoking, eating in the workplace, fighting, playing with equipments & facilities are strictly prohibited. Attendance Monitoring 1. The working days will be from Monday to Sunday, 7 days a week and the working hours are: Operating service hours will start and ends with the following day: •
6am-10pm Monday to Saturday
•
9am-10pm Sunday
•
9am -9pm holidays
There will be a day and night shift. Policies on Uniforms and Attire 1. Employees must wear the official uniform and ID at all times while on duty. 2. Employees should also observe the proper wearing of the uniform as a respect to the company
Sanctions: Violation of these policies will be prohibited in entering the premises Policies on Hygiene and Sanitation 1. Employees should always keep themselves clean and neat before facing a customer 2. As employees of a fitness center, employees are required to maintain a physically fit body. The company entitles them to use all gym equipments and facilities free of charge after their shift/duty. 3. The employees should also maintain the cleanliness and sanitation of their workstations. The company provides a checklist to each employee daily to be completed before operating hours. Sanctions: 1st offense – Verbal Warning 2nd offense – Verbal Warning
3rd offense – 1-day suspension Policies
on
Maintaining
a
Good
Customer
Relationship 1. Employees should greet the customer before and after the service. 2. The employees should not show any bad personality towards the customer Sanctions: If proven that it’s the employee fault, employee should be fired immediately Policies on Good Co-employees Relationship 1. The company encourages good relationship between its employees. 2. Quarrels between employees should be settled outside the work areas and sight of the customers. Sanctions:
1st warning – Verbal Warning 2nd warning – 1-day suspension on both parties Policies on Maintenance of Equipments 1. The employees are responsible of the maintenance of the equipments. 2. The employees should ensure that every equipment is returned to their proper place after the customer use them. 3. In case of broken equipment, the employee should report to the branch manager. 4. Employees should check all equipments 1 hour before closing time. Sanctions: 1st offense – verbal warning 2nd offense – verbal warning 3rd
warning
–
1
day
suspension
for
irresponsible
maintenance, salary deduction for broken equipment
Other policies 1. Gambling, drinking of liquor, smoking, eating in the workplace, fighting and playing with the equipments and facilities are strictly prohibited. Sanctions: Sanctions will be according to the gravity of the situation. Sanctions will range from verbal warning to ultimately termination from the job. Policies on Absence and Tardiness Employees that will absent from work must notify the manager/owner in order to be excused. Excused absences include the following:
a. When the employee is sick or in the hospital due to illness. b. When the employee is caught in an accident. c. Fortuitous events Unexcused absences include the following: a. Absence without prior notice to the management. b. Absence due to tardiness. Corporate Governance/ Code of Ethics of Employees Code of Ethics The ethos of the exercise professionals and their practice requires its members to discharge their duties and responsibilities,
at
all
times,
in
a
manner
which
professionally, ethically, and morally compromises no individual with whom they have professional contact, irrespective
of
that
condition in society.
person’s
position,
situation
or
The Code of Ethics is founded on honesty, veracity, confidentiality, justice, respect and autonomy. The Code of Ethics is intended to act as a clear guide to all exercise professionals in their professional practice. This Code does not replace the principles and procedures adopted by employing bodies, relevant legislation nor do they deny other rights within society not specifically mentioned. Relationships with and Responsibilities to Clients Confidentiality Beyond the necessary sharing of information with professional colleagues, exercise professionals are to safeguard confidential information relating to clients in accordance with privacy laws. Personal Relationships Exercise professionals shall not enter into personal relationships which damage the establishment and maintenance of professional trust. Respecting Client’s Rights
Fitness professionals have a responsibility always to promote and protect the dignity, privacy, autonomy, and safety of all people with whom they come in contact in their professional practice. They should adhere to local procedures. Exercise professionals have a responsibility to inform all clients of financial cost of any goods and services. Costs need to be fair and reasonable, reflecting the services provided. Professional Integrity Advertising Exercise professionals may advertise in connection with their professional practice if the advertising is not false, not misleading or deceptive or likely to mislead or deceive, is not vulgar or sensational, and does not claim or imply superiority of the exercise professional over any or all other exercise professionals. The advertisement for the exercise professional may contain a statement of the areas of expertise in practice. Discrimination Exercise professionals shall not discriminate in their professional practice, on the basis of ethnicity, culture,
impairment, language, age, gender, sexual preference, religion, political beliefs or status in society. Personal Abuse of Alcohol or Other Drugs Exercise professionals should not be under the influence of alcohol or drugs which adversely affect the performance of their professional duties.
Professional Relationships and Responsibilities Loyalty Exercise professionals shall be loyal to their professional organization and their fellow members of the profession and shall respect and uphold their dignity. Public Comment Exercise professionals are to ensure, when publishing articles or comments, that it is clear whether they are representing the profession or whether they are making personal comment. Working Relationships Exercise professionals shall respect the needs, traditions, practices, special competencies, and responsibilities of
their own and other professions, as well as those of the institutions and agencies that constitute their working environment. Professional Development All members of the fitness profession have an individual responsibility to maintain their own level of professional competence and each of them must strive to improve and update knowledge and skills. Exercise professionals as members of the profession shall promote and maintain practice based on current knowledge and research, and develop this body of knowledge as appropriate. The
exercise
contribute
to
professional the
has
continuing
a
responsibility
development
of
to the
profession by critical evaluation of professional practice, research, apprenticeships, continuing education and membership of the professional association. Research Exercise professionals undertaking research will seek ethical
approval
from
relevant
bodies
prior
to
commencement. Any research undertaken has ethical
requirements with which the exercise professional must comply. Professional Standards Competence The
exercise
professional
must
acknowledge
the
boundaries of their competence. They shall provide services and use interventions for which they are qualified by training and experience. Referral of Clients The exercise professional shall respond to referrals in a timely manner. Keeping Records of Clients The exercise professional shall keep records and reports clearly and concisely for the information of clients, professional colleagues, and legal purposes and to record fitness services. Fitness
Australia
Disciplinary
Process
registration for Exercise Professionals
for
revoking
Disciplinary Process 1. A complaint may be made to the committee by any person that a registered exercise professional of the association: a. has persistently refused or neglected to comply with a provision or provisions of the Exercise Professional Code of Ethics, (The Code) or b. has persistently and willfully acted in a manner prejudicial to the interests of the association. 2. On receiving such a complaint, the committee: a. must cause notice of the complaint to be served on the professional concerned; and b. must give the professional at least 14 days from the time
the
notice
is
served
within
which
to
make
submissions to the committee in connection with the complaint, and
c. must take into consideration any submissions made by the professional in connection with the complaint. 3. The
committee
may,
by
resolution,
revoke
the
registration of the exercise professional or suspend the registration
of
the
exercise
professional,
if,
after
considering the complaint and any submissions made in connection with the complaint, it is satisfied that the facts alleged in the complaint have been proved. 4. If the committee revokes or suspends a registration, the secretary must, within 7 days after the action is taken, cause written notice to be given to the exercise professional of the action taken, and the exercise professional’s right of appeal. 5. The revocation or suspension does not take effect: a. until the expiration of the period within which the exercise professional is entitled to appeal against the resolution concerned, or b. if
within
that
period
the
exercise
professional
exercises the right of appeal, unless and until the association confirms the resolution, whichever is the later. Right of Appeal
1. An exercise professional may appeal to the association in general meeting against a resolution of the committee within 7 days after notice of the resolution is served on the professional, by lodging with the secretary a notice to that effect. 2. The notice may, but need not, be accompanied by a statement
of
the
grounds
on
which
the
exercise
professional intends to rely for the purposes of the appeal. 3. On receipt of a notice from a professional under clause (1), the secretary must notify the committee which is to convene a general meeting of the association to be held within 28 days after the date on which the secretary received the notice. 4. At a general meeting of the association convened under clause (3): a. no business other than the question of the appeal is to be transacted, and b. the committee and the professional must be given the opportunity to state their respective cases orally or in writing, or both, and
c. the members present are to vote by secret ballot on the question of whether the resolution should be confirmed or revoked.
5. If at the general meeting the association passes a special resolution in favor of the confirmation of the resolution, the resolution is confirmed. V. OPERATION PLAN
Operation Plan Acceptance of customers will start at the following time schedules. The maximum capacity of customers that we can hold for an hour is from 40 to 60 persons. Operating service hours will start and ends with the following day: •
6am-10pm Monday to Saturday
•
9am-10pm Sunday
•
9am -9pm holidays
Operation: 4:30-5:00
AM - cleaning and organizing facilities
5:00-5:30
AM - checking and maintenance of
equipments 5:30-6:00 6:00
AM - manager and staff meeting AM - operating time; customer acceptance
12:00-1:00
PM - lunch break
2:30-3:00 PM - shift change 9:30-10:00
PM - preparation for closing
10:00
PM - closing time
10:00-10:30 PM - cleaning and checking equipments and facilities/Accounting income Staff Time Schedule: 6:00am - 3:00pm
- morning shift
3:00pm -10:00pm - afternoon shift Employee’s Schedule: Position
Schedule
Schedule (Night
Manager
(Morning Shift) 5:30 AM – 3:00
Shift) 2:00 PM – 10:00
Asst. Manager
PM 5:30 AM – 3:00
PM 2:00 PM – 10:00
Trainers
PM 5:30 AM – 3:00
PM 2:00 PM – 10:00
Cashier
PM 5:30 AM – 3:00
PM 2:00 PM – 10:30
Medic
PM 5:30 AM – 3:00
PM 2:00 PM – 10:00
Maintenance
PM 4:30 AM – 2:00
PM 1:00 PM – 10:30
PM
PM
Process and Strategies
It is necessary to have and maintain a process
strategy that allows reducing costs to ensure a view of the proper structure required to support business processes, optimize the activities of executives, increase communication among areas and work together to achieve the defined goals and deliver quality products or services on time.
One
of
the
strategies
that
Titan
Fitness
will
implement is the introduction of martial arts training that is not commonly found on any other gyms. This will be the main attraction and strategic move of our company to penetrate the market and gain more customers. Step by step procedures Step 1: Customers will enter the building and proceed to the main lobby. Step 2: Customers will choose what service they want to avail. Step 3: Customers will pay specific amount of money for the chosen services to cashier. Step 4: Employees and trainers will attend to the needs of customers. Step 5: Usage of facilities and equipments for services will be provided. Step 6: Retrieval of personal belongings.
Step 7: Customers will exit the building. Process Flow Chart Entrance
Customers
Greetings
Accept
Offer Gym Services
Inquire
Exit
Payment of Serivces
Employees Assistance
Customer Complaints
Management’s Assistance
Start of Service
End of Service
Retrieval of belongings
Customers
Exit
Accidents
Company Medic Assistance
Ambulanc e
Operating Cycle FACILITIES AND IMPROVEMENTS CUSTOMER ENTERS FACILITY
Waste disposal
EMPLOYEES TAKES CARE OF CUSTOMERS
COMPANY RENDERS SERVICE TO CUSTOMERS
COMPANY PAYS EMPLOYEES
EMPLOYEE ASSISTS CUSTOMERS
COMPANY COLLECTS CASH FROM CUSTOMERS
Main Lobby
-It is located in the main entrance area in which the receptionist and cashier are deployed.
Gym Floor - Our spacious, air-conditioned clubs are fully equipped so you have access to the newest and most innovative equipment around. Training Area -
Area designed specifically for martial arts training and sparring sessions.
Weight Lifting Area
- Our wide selection of innovative weight training equipment includes everything you need to strengthen and condition your whole body.
Boxing Ring -
A
normal
boxing
ring
size that
can be used by customers to get the sensation of fighting inside a ring.
Locker Rooms - Secured and safe locker rooms for safekeeping of customer’s personal belongings.
Member’s Lounge - The lounge is the perfect place to wind down after workout. It is equipped with flat screen television, comfy sofa, magazine and newspaper racks, and a vending machine.
Sh ow er and Comfort Rooms -
Clean and refreshing shower and comfort rooms are provided by gym.
our
Car Parking - Secured
and
orderly
parking
customers. REGULATORY AND LEGAL ISSUES
lots
for
our
dear
Company Uniforms Maintenance
Cashier
Trainors
Receipts Identification Card
FUTURE RESEARCH AND DEVELOPMENT PLANS
The company will expand the building area with a plan of adding new facilities such as sauna and swimming pool for a total package deal for the members of the fitness center. Cope up with the newest form of technology to improve the quality of services given for much better customer satisfaction.
The company also plans to add or cater additional branches all over Quezon City once the main branch is stable and profitable enough.
VI. CRITICAL RISKS Problems and Assumptions / Internal Risk Injuries
Even though you may require your clients to sign an
informed consent document, an agreement to participate or a waiver that releases you from any claims they may make
against you, you must still do everything possible to provide protection against accidental injury for your clients. Equipment
The equipment must be in proper working order. You
must also carefully consider the placement of exercise equipment so no one is hurt getting on or off. Trainers
Your trainers and staff must also be familiar with the
proper operation of the equipment. Minimize the chance of accidents by offering your clients mandatory training sessions before they use any of your equipment. Having your trainers show the client how to properly use each machine not only lowers your risks, but often lets the client use the machine more efficiently. Obsolescence
Another potential problem for fitness center owners
is the risk of becoming obsolete. The fitness industry is known for innovation, and new equipment is coming out all the time. With so many improvements in technology, your patrons will expect to have access to the best equipment available. Employee Risks
As the owner of a fitness center, you will have to
rely on your employees for a great deal of tasks. For example, you may have to hire fitness trainers and class instructors. Mitigation
As a business owner, you need to take the proper
steps to mitigate the risks associated with this business model. By purchasing the right types of business insurance, you can limit the chances of personal liability. You can also get past a problem without having to negatively impact your business.
External Risks
External risks are risks that the company will face with regards to the environment that could affect the flow of business in case of occurrence and that we have no control over that matter.
Natural calamities
Natural calamities or catastrophic events can cause permanent damage not only to the sales of the business but also to the properties and assets.
Economic downfall
If the economy starts to crumbles, every business in the industry is affected. This includes the health and fitness industry.
Disease
Spread of epidemic diseases will lessen the customers, because they are not willing to leave their houses and be vulnerable to disease.
War
If war breaks, it means no business for us.
Insurance Provisions The following are the insurances we would like to acquire before putting up our business. These will help us ensure the safety of our business and all the concerned matters. General Liability Insurance: Every business, even if home-based, needs to have liability insurance.
The
policy provides both defense and damages if you, your employees or your products or services cause or are alleged to have caused Bodily Injury or Property Damage to a third party.
Property Insurance: If you own your building or have business personal property, including office equipment, computers, inventory or tools you should consider purchasing a policy that will protect you if you have a fire, vandalism, theft, smoke damage etc. You may also want to consider business interruption/loss of earning insurance as part of the policy to protect your earnings if the business is unable to operate. Worker’s Compensation: Worker’s compensation provides insurance to employees who are injured on the job. This type of insurance provides wage replacement and medical benefits to those who are injured while working. In exchange for these benefits, the employee gives up his rights to sue his employer for the incident. As a business owner, it is very important to have
worker’s
protects
compensation
yourself
and
your
insurance
because
company
from
it
legal
complications. State laws will vary, but all require you to
have workers compensation if you have W2 employees. Penalties for non-compliance can be very stiff. Professional Liability Insurance: this insurance
is
also
known
as Errors
and
type
of
Omissions
Insurance. The policy provides defense and damages for failure to or improperly rendering professional services. Your general liability policy does not provide this protection,
so
it
is
important
to
understand
the
difference.
Professional liability insurance is applicable
for any professional firm including lawyers, accountants, consultants, notaries, real estate agents, insurance agents, hair salons and technology providers to name a few.. Directors insurance
and
Officers
protects the
Insurance: this
directors
and
type
officers of
of a
company against their actions that affect the profitability or operations of the company. If a director or officer of your company, as a direct result of their actions on the job, finds him or herself in a legal situation, this type of
insurance can cover costs or damages lost as a result of a lawsuit. Data Breach: If the business stores sensitive or nonpublic information about employees or clients on their computers, servers or in paper files they are responsible for protecting that information. If a breach occurs either electronically or from a paper file a Data Breach policy will provide protection against the loss. Life Insurance: Life insurance
protects
an individual against death. If you have life insurance, the insurer pays a certain amount of money to a beneficiary upon your death. You pay a premium in exchange for the payment of benefits to the beneficiary. This type of insurance is very important because it allows for peace of mind. Having life insurance allows you to know that your loved ones will not be burdened financially
upon
your
death.
VIII. COMMUNITY SOCIAL RESPONSIBILITY Community
The company aims to help people within the community develop self-awareness and healthy lifestyle through our services. We also aim to promote friendship and strong bonds between gym customers by promoting services that allows them to socialize to each other.
Municipality
The company aims to comply with the municipal rules and ordinances to participate in their public service.
Provincial
The company will also comply with the provincial laws with strict compliance.
National
The company will help the nation in providing jobs exclusively for the Filipinos.
Government
The company ensures to pay the right taxes at the right time and is willing to coordinate with the government officials if deemed necessary.
Owners
The company will generate profits for the sustainment of the families of the owners and for the expenses for the continuance of the company
Other stakeholders
The company ensures the mutual benefits between the stakeholders and the company by providing services to them and acquiring services from them. Manpower Schedule
Administrative Expense
VII. FINANCIAL PLAN
Financial Assumptions and Projections 1.Initial cash investment of the owners is Php4,000,000 2. Estimated market share is expected to increase by 5% every year 3. Salaries and wages shall remain fixed for 5 years of operation 4. No discounts were granted for 5 years of operation and all transactions are cash basis. 5. Supplies are expected to increase 5% yearly 6. Permits and licenses are expected to increase by 5% yearly. 7. Repairs and maintenance is expected to increase by 10% yearly and will be spent on the second year. 8. Utilities expense shall increase by 10% annually. 9. Administrative expense is expected to increase by 5% annually. 10. Depreciation for 5 years is computed using a straight line method.
11. Advertising and Promotion is expected to increase by 5% yearly. 12. Rentals is expected to increase by 5% yearly. Project Costs PROJECT COST Fixed Assets Requirement: Furniture and fixtures Office equipment Gym equipment Leasehold improvements Total Fixed Assets Pre- operating expense: Advertising and Promotion Permits and licenses Total Pre-Operating expense Operating expenses:
Quarterl y 544,950 161,000 1,664,00 0 100,000 2,469,9 50 35,000 11,250 46,250
2,193 782,400 91,375 97,197 66,432 150,000 1,189,5 97
Office supplies Salaries expense Employee benefits Utilities Depreciation Expense Rent Total operating expense
Total project cost
Financing Scheme Name Fontanoza’s Capital Lacanlale’s Capital Ngo’s Capital
3,705,7 97
Shares Php 800,000 Php 800,000 Php 800,000
Ramos’ Capital Ricarto’s Capital TOTAL
Php 800,000 Php 800,000 4,000,000
LIST OF SCHEDULES
Particulars
Bond Paper Adhesive Tape w/dispenser Scissors Stapler Staple Wires Ball pen Pencil Calculator Folder Brown Envelope
Schedule 1 Office Supplies QUANT UNIT ITY COST 1 ream 191
5
3 2 1 box 20 20 2 20 20
210
24 100 50 10 6 360 5 3
TOTAL COST 191
1,050 72 200 50 200 120 720 100 60
Monobloc Pentel Pen Puncher Record Book Stamp Pad Wall clock Steel Filing cabinet White Board (3x4) White Board Marker All purpose Rags TOTAL
4 5 2 2 2 2 1 1 2 100
101 45 50 73 50 250 3,500 950 42 2
404 225 100 146 100 500 3,500 950 84 200 8,772
Schedule 2 LICENSES
Particulars
BIR permit
Building permit Sanitary/S EC Business permit Brgy. Permit
TOTAL
Am oun t 2,5 00 2,5 00 2,0 00 2,7 50 1,5 00 11,2 50
Year 2
Year 3
Year 4
Year 5
2,625 .00 2,625 .00 2,100 .00 2,887 .50 1,575 .00 11,81 2.50
2,756 .25 2,756 .25 2,205 .00 3,031 .88 1,653 .75 12,40 3.13
2,894 .06 2,894 .06 2,315 .25 3,183 .47 1,736 .44 13,02 3.28
3,038 .77 3,038 .77 2,431 .01 3,342 .64 1,823 .26 13,67 4.45
Schedule 3
Overall Employee Benefits 13 th Numbe PA m S r of o GI S Employ nt BI S ees h G p ay 3, 25 1,5 0 1 ,0 0 00 00 0 2, 18 1,5 4 1 ,0 0 00 00 0 1, 15 90 8 10 ,0 0 0 00 0 1, 13 75 5 2 ,5 0 0 00 0 1, 11 60 3 2 ,4 5 0 00 0 1, 9, 45 2 2 00 0 0 0 0 1 91 1, 5,7 ,9 2 00 00 5 0 91 1 68, ,9 3 40 00 5, 0
Position
Manager
Asst. Manager Trainer/ Gym Instructo rs Medic
Cashier
Mainten ance
TOTAL
*12
Phil heal th
Gr an d To tal
1,50 0
1,50 0
900
750
750
450
5,85 0
70,2 00
36 5, 50
0 0 0
0
Schedule 4 SALARIES AND WAGES Ba W Number of se ee Employees Sal kl ary y 5, 833 1 83 .34 3 4, 1 600 20 0 35 10 500 ,0 00 6, 2 450 30 0 5, 2 380 32 0 4, 2 300 20 0 3,0 60 63 ,8
Position
Manager
Asst. Manager
Trainer/Gym Instructors
Medic
Cashier
Maintenance
TOTAL
Mo nth ly
25, 00 0 18, 00 0 15 0,0 00 27, 00 0 22, 80 0 18, 00 0 26 0,8
Ann ual
300, 002
216, 000
1,80 0,00 0
324, 000
273, 600
216, 000
3,12 9,60
53
00
2
Schedule 5 Office Equipments Qua Unit ntity Cost 50,0 3 00 3,50 2 0 1,00 1 0 3,00 1 0
Particulars
Computers
Printer
Internet modem installment
Cashier
TOTAL
Usefu l Life
TOTAL COST
15
150,000
15
7,000
-
1,000
5
3,000
161,000
Schedule 6 Gym Equipments Quan Unit tity Cost
Particulars
Useful Life
Total Cost
Ab Wheel Resistance Bands Fitness Ball Handle Push Bar
25 20 15 20
Exercise Bicycle
25
Thread Mills
11
Barbell Benches Barbel Stick Plates 2.5kg Plates 10kg Plates 15kg Plates 25kg Plates 50kg Plates 100kg
10 50 50 50 50 50 50 25
Plates 200kg
25
10
3
5 15 15
10
15 15 15
Punching Bag Speed Bags and Stand Double End Bag Boxing gloves Headgear Body and Groin Armor Punch mitts Punch shield Thai pads Elbow and knee pad Jump Rope
448 3,000 990 585 15,00 0 10,00 0 500 200 225 990 1,485 2,475 4,575 9,575 13,57 5 2,500
Boxing Ring
TOTAL
5 5 10 10
11,200 60,000 14,850 11,700
10
375,000
5
110,000
2 10 10 10 10 10 10 10
10
5,000 10,000 11,250 49,500 74,250 123,750 228,750 239,375
339,375
3
2,250
5
6,750
1,080 1,000 675
5 2 5
5,400 15,000 10,125
3,750
5
37,500
5 5 3
950 945 950
14,250 14,175 14,250
15
585
3
8,775
10
315 40,00 0
5
3,150
1
20
25,000
40,000 1,858,3 75
Schedule 7 Furnitures and Fixtures Qua Unit Usefu ntity Cost l Life 20,0 5 5 00 3 350 5 2,00 5 5 0 18 300 5 3,00 10 10 0 2,00 8 0 4,50 1 0 7,50 1 0 3,00 5 0 24,0 5 10 00 8,00 1 5 0 20,0 2 5 00 15,0 1 5 00 3450 5 10 0
Particulars
Sofa and carpets
Chair
Coffee Table
Plant Decors
Mirrors
Paintings
Cashier tops
Aquarium
Figurines
Aircon
Sound system speakers
Gaming consoles
Coffee machines
TV
TOTAL
TOTAL COST
100,000 1,050
10,000
5,400
30,000
16,000
4,500
7,500 15,000
120,000
8,000
40,000
15,000
172,500
544,950
Schedule 8 Advertising and Promotion Amo Year Year unt 2 3 100, 105, 110,
Particulars Representatio
Year 4 115,
Year 5 121,
n Promotion
TOTAL
000 40,0 00 140, 000
000 42,0 00 147, 000
250 44,1 00 154, 350
763 46,3 05 162, 068
551 48,6 20 170, 171
Schedule 9 Utilities Estimated Monthly cost 20,000 2,399 10,000 32,399 Schedule 10 Repairs & Maintenance
Particulars Electricity Internet Water TOTAL
Particulars
Year 1
Year 2
Equipments
-
22,000
Facilities
-
44,000
Building paint
-
TOTAL
-
33000
99,000
Annual cost 240,000 28,788 120,000 388,788
Y e a r 3 2 4 , 2 0 0 4 8 , 4 0 0 3 6 3 0 0 1
Year 4
26,620
53,240
39930
119,790
Y e a r 5 2 9 , 2 8 2 5 8 , 5 6 4 4 3 9 2 3 1
0 8 , 9 0 0
3 1 , 7 6 9
Schedule 11 Annual Depreciation Years Useful Life Acquired (Years) 2014 15 2014 15 2014 5 2014 5 2014 5 2014 5 2014 5 2014 10 2014 10
Particulars
Computers Printer Cashier Sofa and carpets Chair Coffee Table Plant Decors Mirrors Aircon Sound system speakers Gaming consoles Coffee machines TV Ab Wheel Resistance Bands Fitness Ball Handle Push Bar Exercise Bike Thread Mills Barbell Benches Barbel Stick Plates 2.5kg Plates 10kg Plates 15kg
Depreciat ion 10,000 467 600 20,000 210 2,000 1,080 3,000 12,000
2014
5
1,600
2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014
5 5 10 5 5 10 10 10 5 2 10 10 10 10
8,000 3,000 17,250 2,240 12,000 1,485 1,170 37,500 22,000 2,500 1,000 1,125 4,950 7,425
Plates 25kg Plates 50kg Plates 100kg Plates 200kg Punching Bag Speed Bags and Stand Double End Bag Boxing gloves Headgear Body and Groin Armor Punch mitts Punch shield Thai pads Elbow and knee pad Jump Rope Boxing Ring Leasehold Improvements
2014 2014 2014 2014 2014
2014
5
1,350
5 2 5
2014 2014 2014
1,080 7,500 2,025
2014
5
7,500
5 5 3
2014 2014 2014
2,850 2,835 4,750
2014
3
2,925
2014 2014
5 20
2014
10
10 10 10 10 3
TOTAL
12,375 22,875 23,938 33,938 8,333
630 2,000
100,000
399,505
Y e a r 1
SER
5
1 s t Q u a r t e r 1
INCOME STATEMENT 2 3 4 n r t d d h Q u a r t e r 1
Q u a r t e r 1
Q u a r t e r 1
Y e a r
2
6
Y e a r
3
8
Y e a r
Y e a r 5
1
4
9
, 2 0 9 , 7 0 0
VICE INCO ME
OPE RATI NG EXP ENS E Admi nistr ative Expe nse
Salari es and wage s
Empl oyee' s Bene fits
Utiliti es
Offic e suppl ies
Perm
, 3 0 2 , 4 2 5
, 3 0 2 , 4 2 5
, 6 4 8 , 5 6 3
, 1 4 2 , 0 0 0
, 6 9 0 , 0 1 3
1, 2 9 2, 6 0 0
, 3 0 2 , 4 2 5
, 3 0 2 , 4 2 5
3 , 1 2 9 , 6 0 2 1 4 8 , 0 1 8 3 8 8 , 7 8 8
7 8 2 , 4 0 1
7 8 2 , 4 0 1
7 8 2 , 4 0 1
7 8 2 , 4 0 1
3 7 , 0 0 5
9 1 , 3 7 5
9 1 , 3 7 5
9 1 , 3 7 5
9 7 , 1 9 7
9 7 , 1 9 7
9 7 , 1 9 7
9 7 , 1 9 7
3 , 1 2 9 , 6 0 2 1 4 8 , 0 1 8 4 2 7 , 6 6 7
3 , 1 2 9 , 6 0 2 1 4 8 , 0 1 8 4 7 0 , 4 3 3
8 , 7 7 2
2 , 1 9 3
2 , 1 9 3
2 , 1 9 3
2 , 1 9 3
9 , 2 1 1
9 , 6 7 1
1
2
2
2
2
1
1
3 , 1 2 9 , 6 0 2 1 4 8 , 0 1 8 5 1 7 , 4 7 7 1 0 , 1 5 5 1
3, 1 2 9, 6 0 2
1 4 8, 0 1 8
5 6 9, 2 2 5
1 0, 6 6 2
1
1 , 2 5 0
its and licens es
Repa irs and maint enan ce
Adve rtisin g and prom otion
-
-
-
-
2 6 5 , 7 2 7 6 0 0 , 0 0 0 1 4 0 , 0 0 0
6 6 , 4 3 2
6 6 , 4 3 2
6 6 , 4 3 2
6 6 , 4 3 2
1 5 0 , 0 0 0
1 5 0 , 0 0 0
1 5 0 , 0 0 0
1 5 0 , 0 0 0
3 5 , 0 0 0
3 5 , 0 0 0
3 5 , 0 0 0
3 5 , 0 0 0
Total oper ating expe nse
Oper ating Profi t
4 , 6 9 2 , 1 5 7 5 1 7 , 5 4 3
1 , 1 7 3 , 0 3 9 1 2 9 , 3 8 6
1 , 2 2 6 , 7 8 1 7 5 , 0 1 5
1 , 2 2 6 , 7 8 1 7 5 , 0 1 5
1 , 8 1 3
, 1 8 3
, 1 8 3
-
Rent expe nse
, 1 8 3
Depr eciati on
, 8 1 3
9 0 , 0 0 0
9 9 , 0 0 0
3 9 9 , 5 0 5 6 3 0 , 0 0 0 1 4 7 , 0 0 0
3 9 9 , 5 0 5 6 6 1 , 5 0 0 1 5 4 , 3 5 0
1 , 2 2 6 , 7 8 1 7 5 , 0 1 5
2 , 4 0 3
4 , 9 9 2 , 8 1 6 1 , 6 5 5 , 7
3 , 0 2 3 1 0 8 , 9 0 0 3 9 9 , 5 0 5 6 9 4 , 5 7 5 1 6 2 , 0 6 8
5 , 0 8 4 , 4 8 3 3 , 0 5 7 , 5
3, 6 7 4
1 1 9, 7 9 0
3 9 9, 5 0 5
7 2 9, 3 0 4
1 7 0, 1 7 1
5 , 1 8 3 , 3 2 3 4 , 5 0 6 , 6
5, 2 8 9, 9 5 2
6, 0 0 2, 6 4 8
4 7
Profi t befor e taxes
5 1 7 , 5 4 3
1 2 9 , 3 8 6
7 5 , 0 1 5
7 5 , 0 1 5
7 5 , 0 1 5
Inco me tax (30% )
1 5 5 , 2 6 3
3 8 , 8 1 6
2 2 , 5 0 5
2 2 , 5 0 5
2 2 , 5 0 5
Net Profi t/ Loss after tax
3 6 2 , 2 8 0
9 0 , 5 7 0
5 2 , 5 1 1
5 2 , 5 1 1
3 , 0 5 7 , 5 1 7
4 9 6 , 7 2 4
9 1 7 , 2 5 5
1 , 1 5 9 , 0 2 3
9 0
1 , 6 5 5 , 7 4 7
5 2 , 5 1 1
1 7
4 , 5 0 6 , 6 9 0 1 , 3 5 2 , 0 0 7
2 , 1 4 0 , 2 6 2
6, 0 0 2, 6 4 8
1, 8 0 0, 7 9 5
3 , 1 5 4 , 6 8 3
4, 2 0 1, 8 5 4
BALANCE SHEET
Manpower Schedule
Administrative Schedule
Pa rti cu lar s
Sa lari es an d wa ge s
E mp loy ee'
Y e a r 1
3 , 1 2 9 , 6 0 2 1 4 8 ,
SCHEDULE OF ADMINISTRATIVE EXPENSE 2 3 4 1 n r t s d d h t Y Y Q Q Q Q e e u u u u a a a a a a r r r r r r 2 3 t t t t e e e e r r r r 3 3 7 7 7 7 , , 8 8 8 8 1 1 2 2 2 2 2 2 , , , , 9 9 4 4 4 4 , , 0 0 0 0 6 6 1 1 1 1 0 0 2 2 3 9 9 9 1 1 7 1 1 1 4 4 , , , , 8 8 0 3 3 3 , ,
Y e a r 4
Y e a r 5
3 , 1 2 9 , 6 0 2 1 4 8 ,
3 , 1 2 9 , 6 0 2 1 4 8 ,
s Be nef its
Uti liti es
Off ice su ppl ies
Pe rmi ts an d lic en se s Re pai rs an d ma int en an ce De pr eci ati on
0 1 8
3 8 8 , 7 8 8
8 , 7 7 2
1 1 , 2 5 0
0 5
7 5
7 5
0 1 8
7 5
9 7 , 1 9 7
9 7 , 1 9 7
9 7 , 1 9 7
9 7 , 1 9 7
2 , 1 9 3
2 , 1 9 3
2 , 1 9 3
2 , 1 9 3
2 , 8 1 3
2 , 1 8 3
2 , 1 8 3
2 , 1 8 3
-
-
-
-
-
2 6 5 , 7 2
6 6 , 4 3 2
6 6 , 4 3 2
6 6 , 4 3 2
6 6 , 4 3 2
0 1 8
4 2 7 , 6 6 7
4 7 0 , 4 3 3
9 , 2 1 1
9 , 6 7 1
1 1 , 8 1 3
1 2 , 4 0 3
9 0 , 0 0 0
9 9 , 0 0 0
3 9 9 , 5 0
3 9 9 , 5 0
0 1 8
0 1 8
5 1 7 , 4 7 7 1 0 , 1 5 5
1 3 , 0 2 3
1 3 , 6 7 4
1 0 8 , 9 0 0
1 1 9 , 7 9 0
3 9 9 , 5 0
3 9 9 , 5 0
5 6 9 , 2 2 5 1 0 , 6 6 2
Re nt ex pe ns e
TO TA L
7 6 0 0 , 0 0 0 4 , 5 5 2 , 1 5 7
1 5 0 , 0 0 0 1 , 1 3 8 , 0 3 9
1 5 0 , 0 0 0 1 , 1 9 2 , 4 1 0
1 5 0 , 0 0 0 1 , 1 9 2 , 4 1 0
1 5 0 , 0 0 0 1 , 1 9 2 , 4 1 0
5 6 3 0 , 0 0 0 4 , 8 4 5 , 8 1 6
5 6 6 1 , 5 0 0 4 , 9 3 0 , 1 3 3
5 6 9 4 , 5 7 5 5 , 0 2 1 , 2 5 5
5 7 2 9 , 3 0 4 5 , 1 1 9 , 7 8 1
1.) Are you living or working within the area of Sangandaan, Quezon City near SM Hypermarket?
__Yes
__No
2.) Age
16-25
26-35
51-70
3.) Would you like to avail membership?
36-50
Yes
No
Card Holder Member Walk-ins
- I.D. card equipments - Access to member’s lounges, shower shower room and locker rooms & Aerobic Sessions - Gym facilities and equipments - Combat training program - Yoga & Aerobics sessions - Free coffee/ energy drinks - P2,000
- All gym facilities & - Locker & - Yoga - P250
4.) What program do you want to take?
__
Fitness Program
__
Combat Training
__
Conditioning
__
Aerobics & Yoga
If Fitness Program, is it for Losing Weight or
If Combat Training, is it for Hobby
If Conditioning, what areas would you like to focus on?
Building Muscle
Self-defense,
Competition, or
Power/Strength – increasing muscular power Agility – building up leg strength and the ability to change the direction of the body quickly and effectively.
Cardiovascular endurance – activities that elevate the heart rate and keep it elevated for a sustained period of time. Flexibility – increases the ability of the joints to move through a full range of motion.
If Yoga & Aerobics, is it because of
Stress- relieving attributes Mental wellness Hobby
5.) Specify the activity of your chosen program
FITNESS PROGRAM
A. Losing Weight
Available Equipments:
__ Treadmill – Walking, jogging, and running
__Cable Rower – Rowing uses all the muscles at the same time
__ Stationary Bike – Seated and standing pedaling
B. Building Muscle
Available Equipments:
Free weights – dumbbells, kettle bells, barbells
Resistance bands – fit tube and clip tube
Weight Machines – Chest press machine, Shoulder press, Biceps curl, Leg press, Abdominal crunch
Pull-up Bars - Front lat pulldown
Body Segments:
Upper body
__ Abdominal Workouts - These abdominal exercises will help you develop the six pack that you have always wanted.
__ Back Muscle Workouts – Helps strengthen the muscles around the lower and upper back.
__ Chest Workouts – Helps develops and strengthen the chest muscles.
__ Shoulder Muscle Workouts – Helps strengthen and tone the muscles of the shoulder joints
__ Biceps and Triceps Workouts – Muscle exercise and workouts to enlarge biceps and triceps.
Lower body
__ Calf Workouts – Makes the calf stronger, firmer, and free from pain and strain.
__ Gluteal (buttocks) Exercises – Improves the firmness of the buttocks muscles.
__ Hamstring Exercises – Developing hamstring muscle strength to help avoid injuries.
__ Hip Exercises – Strengthen hip joint muscles for stability.
COMBAT TRAINING
Learn all the basic skills:
Punching, kicking, elbows and knees – learn how to have quick and strong strikes. Footwork – forward, back & sidesteps Defense – decrease the chances of getting hit by learning defensive maneuvers. Essentials – continuous practice to develop instincts, consistency, and effectiveness.
What combat sports training would you like to take? BOXING TAEKWONDO
MUAY THAI
Walk-ins:
Walk-ins:
Walk-ins:
__ 1 personal session: Addtn’l Php 200
__ 1 personal sessions: Addtn’l Php 250
__ 1 personal sessions: Addtn’l Php 150
Members:
Members
Members
__ 1 personal session: Addtn’l Php 100
__ 1 personal session: Addtn’l Php 150
__ 1 personal session: Addtn’l Php 75
__1 week personal session: Addtn’l Php 500
__1 week personal session: Addtn’l Php 750
__1 week personal session: Addtn’l Php 300
__1 month personal session: Addtn’l 1,700
__1 month personal session: Addtn’l 2,000
__1 month personal session: Addtn’l 1,000
CONDITIONING
Power/Strength – increasing muscular power
Squat: Begin the squat by pushing your hips back as far as you can. Keep your lower back arched and you should feel a stretch in your hamstrings. When your hips are bent, begin bending your knees and squatting low. Deadlift: Use the same stance you would to perform a jump — your legs should be narrowly placed. When you bend down to grab the bar, keep your hips down and your back straight, with your shoulders directly over your knees. Bench Press: Start with your head off the bench. Keeping your feet steady, grab the bar and pull your body up off the bench and forward, so that when your butt comes down on the bench your lower back is very arched. Squeeze your shoulder blades together. Shoulder press: Flare your lats when the bar is at shoulder level. It will allow you to use more weight.
Agility – building up leg strength and the ability to change the direction of the body quickly and effectively.
Lateral Plyometric Jumps: Lateral plyometric jumps help build dynamic power, coordination and balance by using just an athlete's body weight. Start small, and slowly build up the height of the barrier. Speed Ladder Agility Drills: 1. Forward Running, High-Knee Drill: Run with high knees forward through the ladder, touching every ladder space. Land on the balls of the feet and drive forward with your arms. 2. Lateral Running, Side-to-Side Drill: Keep a low center of gravity and step side-to-side through the ladder one foot at a time. Touch in each rung of the ladder with both feet. Land on the balls of the feet and repeat right to left and left to right.
Tuck Jumps: Stand with feet shoulder width and knees slightly bend. Bend your knees and powerfully jump straight up bringing your knees toward your chest while in midair upon landing immediately repeat the next jump.
Cardiovascular endurance – activities that elevate the heart rate and keep it elevated for a sustained period of time.
Jumping ropes or skipping rope: Simple yet effective; jumping rope for a few minutes can do wonders for your body weight. As you gradually master the basics of this activity, you can challenge yourself further by using different patterns like side steps, speed steps and cross mode.
Jogging: another ideal way to work every part of your body and shed some unwanted calories. In order to achieve the best calorie-burning potential, attempt working above 8 mph.
Flexibility – increases the ability of the joints to move through a full range of motion.
Passive stretching: is assuming a position and holding it there with another body part or other means. It is a relaxed stretching technique. Static stretching: is more intense and it involves stretching a muscle to its furthest point and maintaining that position.
6.) Why did you choose our services? ___ Excellent service
___ Affordable prices
___ Location is convenient
___ Complete equipments and facilities
___Good ambiance
___Many programs to chose from
___Neat and spacious
___ Recommended by friends