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FAR EASTERN UNIVERSITY Institute of Accounts, Business and Finance BSC Major in Tourism Management Course Syllabus Course Code
:
TSM 6H03
Course Title
:
Events Management
Credit
:
Prerequisite
3 Units :
TSM 1H02
Course Description:
This course give students an overview of the M.I.C.E. (Meetings, Incentive Tours, Conventions and Events/Exhibitions) sector of the tourism industry and to appreciate the various career opportunities in this sector.
General Objectives:
1. To provide a historical perspective of the Meetings, Meetings, Incentives, Conventions, and Events/Exhibitions Events/Exhibitions (MICE) market. 2. To explain explain how the MICE market market fits into the tourism tourism industry and let the students students learn and appreciate appreciate the importance of MICE in the tourism industry. 3. To define MICE MICE and to enhance enhance knowledge knowledge and skills in the management management of MICE. 4. To identify identify the growth factors factors influencing influencing MICE; 5. To explain explain the the economic impact of of MICE on the host city; 6. To update students students on the latest industry issues issues and trends affecting affecting MICE; 7. To give students students a hands hands on experience in in organizing organizing an event. event.
TSM 19H03 Syllabus
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Reference:
Event Management: For Tourism, Cultural, Business and Sporting Events Authors: Lynn Van Der Wagen and Brenda Carlos Pearson Prentice Hall, 2005
Course Concept Map Topics
Session No. / Time Allotted Session No. 1 (3.0 hours)
Session No. 2 (3.0 hours)
Session No.3 (3.0 hours)
Session No. 4 (3.0 hours)
TSM 19H03 Syllabus
Introduction and overview of the course •
•
•
•
Specific Objectives
1. 2.
•
“Getting-toActivity” Assignment of topics for reports know
•
To discuss the evolution of MICE. To discuss the relationship between lesisure tourism and MICE.
Lecture
The Role of MICE in the Tourism industry
To know and enumerate the factors and contributions of M.I.C.E sector to the tourism industry - economic, political, social, cultural, etc.
Lecture
MICE Industry Situationer
1. To know the different scenarios of Lecture M.I.C.E – global scenario, Philippines scenario. 2. To discuss M.I.C.E. statistics, trends, perfomances, prospects, etc., in both local
History / Overview of the MICE market
1. 2.
To have an overview of the course. To define basic terms and concepts in MICE.
Activities/ Methodology
Evaluative Measures
Recitation Class Participation
• •
•
• •
Recitation
Quiz Recitation
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and global scenarios. Session No. 5-6 (6.0 hours)
MICE Destinations / Facilities and Stakeholders
Session No. 7 (3.0 hours)
Types of Events
Session No. 8 (3.0 hours)
FIELD TRIP / TECHNICAL VISIT
Session No. 9-11 (9.0 hours)
TSM 19H03 Syllabus
The Event Management
Process
1. To know the world’s top MICE destinations and major international industry associations in the global scenario. 2. To know the ten best MICE destinations in the Philippines and the local industry players. To define terms and terminologies. To know the different types of events.
and
Lecture Reporting
Lecture Discussion
Recitation Group Presentations
• •
Recitation Class Participation
• •
Group Activity
To know the: - The Bidding Process - Site Selection - Pre-Event Activities Event Organization Preliminaries - Org. Structure - Defining objective and themes - Development of work program - Getting a PCO Event Operating Committees - Secretariat - Program - Marketing & Promotions - Air Transportation - Accommodations - Physical/Technical Arrangements - Tours and Transport
Film Showing Lecture Reporting
• • •
Quiz Recitation Group Presentation
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- Social Program - Airport and Other Committees
Session No.12
MID-TERM EXAMINATION
Session No. 13 (3.0 hours)
PREPARATION FOR CLASS PROJECT
Session No. 14 (3.0 hours)
Marketing of MICE
Session No. 15 (3.0 hours)
IMPLEMENTATIO N CLASS PROJECT
Session No. 16 (3.0 hours)
Financial Management
Session No. 17 (3.0 hours)
• •
Session No. 18
TSM 19H03 Syllabus
To know the different MICE campaigns, MICE Marketing Activities, Venues for MICE Promotion and MICE Collaterals
OF
E thics in the MICE Industry MICE Technology Careers in the MICE Industry •
Consulation/ Updating
Lecture
Group Activity
• •
Reporting
Any event agreed from the start of the semester
To train students how to do budgeting In organizing event and know the sources of funds.
Lecture
1. To learn the Ethical Behavior / Practices in the MICE Industry. 2. To familiarize students with SI and other equipment.
