“ACKNOWLEGEMENT”
B
y the Grace of Allah and the utmost efforts of our group members, which which are Rana Muhammad Muhammad Hassan Hassan,, Imtiaz Imtiaz Karim Karim, Ahmad
Hasan, Hasan, Asia Ramzan and Ammara and Ammara Farooq we are now able to accomplish our project well within the time frame. Our efforts in project were never be able to give us this fruitful report without the help of certain individuals. At this moment, we would like to accomplish those individuals who have helped us a lot, so that we could make and complete our website and final report within limited time. First of all we would like to pay special thanks to our devoted teacher Prof. Amir Awan, Awan, that if he wouldn’t have given us this project, we wouldn’t be able to explore the E-commerce. E-commerce.
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PREFACE
O
ur overall experience of preparing this report was a knowledgeable journey. We learn a lot about the functions of e-commerce. Apart from this, by actually conducting this report, We also learnt practical
application of what We have been studying in overall M.B.A. For completing this project We required the e-commerce business plan for completing our project, we have visited several relevant websites to benchmark at this time in the industry in order to estimate the industrial profile, business processes and SWOT analysis. We got our required data from websites of online business. While conducting this report We faced some problems in getting the data as at websites data is not managed very well. The knowledge of what We have studied in MBA also came in handy. Once every thing was found out it got very interesting.
RANA M. HASSAN IMTIAZ KARIM AMMARA FAROOQ AHMED HASSAN ASIA RAMZAN
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Introduction to Carpets The history of Pakistani carpets goes centuries back in carpets weaving and it has earned a name for its high quality carpets made in exquisite designs and pleasing / pastel colors combinations and offered at most competitive prices.
Lahore Oriental Rugs Our Lahore Oriental Rugs consists of the finest quality rugs made by Pakistani master weavers, who have passed down the skill from generation to generation since the Mogul rule of the Indian subcontinent in the 16th century. For this reason, they are also often referred to as Mogul rugs. The materials used in these rugs are top quality - most of them use 100% New Zealand worsted wool for the pile, and many have silk fields or highlights of silk.
Other
Facilities
with
Lahore
Oriental
Rugs
Industries We have a large network of masters, craftsmen, weavers, designers, dyers and finishers keep a close watch on all steps of manufacturing from spinning of yarn to wool, dying, designing, weaving and finishing. Extreme care is taken to ensure that every piece is a perfect piece, free of defects and blemishes.
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OVERVIEW Our Lahore Oriental Rugs consists of the finest quality rugs made by Pakistani master weavers, who have passed down the skill from generation to generation since the Mogul rule of the Indian subcontinent in the 16th century. For this reason, they are also often referred to as Mogul rugs. The materials used in these rugs are top quality - most of them use 100% New Zealand worsted wool for the pile, and many have silk fields or highlights of silk.
QUALITY POLICY OUR COLOURS We attach special importance to colors and choose only those in fashion at a given time. Our colors are always fast and have special sheen. In response to market demands we always introduced new designs and colors. OUR SPECIAL SIZES Stock available in all sizes from 1*1 to 9*12 and runners (special sizes 10*14 and 12*18) are always available in our warehouse for spot selection. We have built in capacity to under take manufacture of programmed goods.
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OUR DESIGNING We give special attention to designing which constitute the Saul of a carpet. Our team designers have latest information on color trends and designs preferences CREATE SCINTILLATING new designs. This revolutionary change in carpet designing offers an infinite choice of designs to consumers. This is what makes Lahore oriental rugs difference from other exporters. OUR CRAFTSMANSHIP We make extra efforts to ensure that every carpet should be flat piled weaved which is made in our hand looms as a price of art. We employ the best experts in the field for clipping and finishing the carpet. Edges are also stitched with special trends to ensure resistance to rough handling and heavy traffic.
PRODUCTS DESIGNS
1.
Single knot 9/16 quality woolen Caucasian design.
2.
Single knot 9/14 silk ground 30%wool 70%silk Persian designs.
3.
Double knot chobi/ziggler designs in handspun ghazni wool.
4.
Single knot 9*14 quality silk touch medallian designs.
5. Single knot 9*14 quality movri bokhara woolen designs.
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SHOW ROOM ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD TELEPHONE NOS: FAX NO:
0092-42-4727578---4101323
0092-42-6611761
MOBILE NO:
0092-300-4541513
WEBSITE: WWW.LAHOREORIENTALRUGS.COM EMAIL:
[email protected]
DEPARTMENTS FINANCE DEPARTMENT:
[email protected] MARKETING DEPARTMENT:
[email protected] SHOWROOM:
[email protected]
CONTACT US ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD TELEPHONE NOS: FAX NO:
0092-42-4727578---4101323
0092-42-6611761
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MOBILE NO:
0092-300-4541513
B2B AND B2C On our site organizations and individuals both can order any time. We deal with organizations and with individuals both. That’s why our site is supporting business to business and business to consumer dealing.
PURE AND PARTIAL Our business is basically not a pure one. We are delivering carpets through “FedEx”. Our product is physical but we are delivering through “FedEx” and giving services at door step. That’s why our business is not a pure one.
DIRECT MARKETING Customer can contact our showroom and can get information. Same as customer can visit our site and can order for free broachers of our products which will be mailed with in 3 days. These broachers have no cost and it will be delivered free at customer’s door step.
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Enquiry Form Name: Name
þÿ
Company
þÿ
Telephone
þÿ
Fax
þÿ
Address Email
þÿ þÿ
Enquiry
Submit
Reset
Business Model Direct Marketing: We believe in direct marketing because we think that no one can better advertise your product as you can do. The reason is that you know better your product and better you know that how to present your product. That’s why we concentrate only on direct marketing.
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Full cyber and partial cyber marketing: We are depending on full cyber and partial cyber marketing. In full cyber marketing we are using Google channel for advertisement and using some banners on other famous websites. In partial cyber marketing we are using some local and international mags for advertisement our product.
Global Marketing: We are establishing our business globally so we are marketing our products globally. Customer can order online from any country and order will be delivered in 4 working days at customer’s door step.
Special Electronic Distributors: Order will be delivered through electronic distributors and those distributors will make sure the payments of products.
Advertisement Strategy Page Loading Speed: We keep care about the size of the website. As we show the front page of our website which size in only 889bytes. E - COMMERCE
Passive Pull Strategy: We make an attractive website and provide full information about the product, ordering and payment. Customer can get any type of information from our site and can query from given emails addresses. The style of the given information is. 1- There will be product image. 2- The size of the product. 3- Material of the product. 4- Price of the product. 5- Order button
Ad Display Strategy: We are using ad display strategy. For this purpose we designed some colorful add for different websites.
Payment
Methods
Cash On Delivery ( Lahore Only )
Now you can order your products online and the amount on E - COMMERCE
we
will
charge you delivery
________________________________________________________ ________________________________________
Cheque On Delivery ( Lahore Only )
Please "Lahore
make
your
Check Oriental
payable
to: Rugs"
________________________________________________________ ________________________________________
Credit Card
All Visa and Master card are accepted at our office premises (Lahore Only) 2.0% surcharge will be added ________________________________________________________ ________________________________________ E - COMMERCE
Online Credit Cards Accepted
Citibank
and
cybernet
are
the
payment
processors.
________________________________________________________ ________________________________________ Online Bank Transfer:
All it takes to enjoy hassle-free payments is to follow 4 simple steps: 1. 2.
Logon Click
on
Pay
to Bills
UBL &
Prepaid
from
netbanking menu
bar
3. Scroll down to Online Shopping, and you can view Shophive.com. 4. Click on Pay and enter your Order Id (given to you by Lahore Oriental Rugs.com) Enter your PIN on the confirmation page to execute the transaction. Bank Branch
Transfer
From
anywhere
in
Pakistan
Locator:
________________________________________________________
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________________________________________
Online Bank
Bank Transfer
From
Branch
Transfer: anywhere
in
Pakistan
Locator:
________________________________________________________ ________________________________________
Bank Branch
Transfer
From
anywhere
Locator
in
Pakistan
:
________________________________________________________
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________________________________________
Money
Send
Transfer
money
From
transfer
anywhere
online
via
in
Credit
the
World
Card
from
Australia Austria Canada France Germany Ireland Italy Netherlands New
Zealand
Norway Sweden United
Kingdom
United
States
________________________________________________________ ________________________________________
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Check / Money Order / Demand Draft
Please make your Check / Money Order / Demand Draft "Lahore And Lahore
payable to:
Oriental should Oriental
be
sent Rugs
Rugs"
to
the .
following c
o
address m
How Secure Lahore Oriental Rugs is? Security is probably one of the most significant concerns for both the shopper and the retailer during an online transaction. In reality an online transaction is probably more secure than a card transaction in a shop or conducted over the telephone or by fax, as the information transmitted online is highly encrypted using complicated logarithm combinations. To ensure the security we at Lahore Oriental Rugs do not save the credit card numbers in our database , and we use the third party payment processing system of WorldPay.com and PayPal.com
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At Lahore Oriental Rugs, we process your order request (before the payment page) on SSL Secure server. The privacy of communications between you (your browser) and our servers is ensured via encryption. Encryption scrambles messages exchanged between your browser and our online secure server. Encryption makes it impossible for unauthorized people to view information traveling between computers, it is therefore very unlikely that anyone read this page as it traveled across the network.
There
are
1)
two
Check
general
indications
the
of
web
a
secured page
web
page URL
Normally, when browsing the web, the URLs (web page addresses) begin with the letters ''http''. However, over a secure connection the address displayed should begin with ''https'' note the ''s'' at the end 2) Check for the ''Lock'' icon In order to ensure a connection is secure, your browser will inform you visually by displaying a lock in the status bar of your browser. Location of the image i-Internet Explorer (bottom right corner) ii-Netscape Navigator (bottom left corner). The Lahore Oriental Rugs payment system in association with WorldPay.com uses a combination of both established and innovative techniques to ensure the security and integrity of all sensitive data. Furthermore, our public web servers are certified by Thawte, a public Certificate Authority, ensuring that both the shopper and retailer can have confidence that nobody can impersonate WorldPay to obtain confidential information. Transaction
Encryption
The transfer of the purchase details from the Lahore Oriental Rugs site to Worldpay are encapsulated using our own encrypted and digitally-signed protocol. This uses a combination of standard methods such as PGP, RSA and MD5 to ensure that the information passed is secure and tamper-proof. Security
for
the
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Shopper
Any communication between the shopper and WorldPay is also encrypted to the maximum strength supported by the shopper's browser using TLS or 128 Bit SSL. Shopper are also protected from fraudulent use of their card in a "card not present" environment, by their card issuers. The card issuers provides the right for shopper to dispute a transaction if the goods/services did not arrive or if the card was used fraudulently.
Data
Storage
Data storage on WorldPay systems, and the communication between WorldPay and the worldwide banking networks, is regularly audited by the banking authorities to ensure a secure transaction environment. We also ensure that we stay up-to-date with the latest versions of any third-party code we use, and continually review our own proprietary code. Privacy You should be assured that the information you provide during an online transaction is treated confidentially, and not disclosed to a third party. Lahore Oriental Rugs's payment processor WorldPay has adopted a set of guidelines to protect our users' privacy, which comply with the Data Protection Act 1998. We do not provide or sell your details to third parties unless you have specifically requested that we do so, in order that these advertisers and/or third parties can offer you information, goods and services that may be of interest to you.
Returns and Exchanges: If you are not completely satisfied with your purchase our standard policy for merchandise returns is 14 days from date of receipt. Returned items must be not used, original tags must be attached, the item must be returned in the product box if delivered in one, and with no visible usage or damage. You must have a valid reason to return an item. We'll be happy to exchange or issue web site credit within this period. Customized items and special orders are not returnable or exchangeable. Shipping and handling are not refundable. Please send back the package securely wrapped, via prepaid and insured mail. Lahore Oriental Rugs.com will not be held responsible for items lost or damaged during return shipment (from customer to Lahore Oriental Rugs). Return shipment is the responsibility of the customer and should be insured properly based on the value of the contents. Therefore, customers who wish to return a product should be E - COMMERCE
conscious about which shipping company and method of shipment they choose, please remember that the returning shipping charges are paid by the customer, not by Lahore Oriental Rugs. It is highly unlikely that a customer would receive damaged goods. All items are inspected prior to shipping. However, in the unlikely event you do receive a damaged item, it must be returned within 14 days of receiving that item. This is necessary in order to control our inventory. Shipped items to you may be different in color, flavor or design from the presented on web, only in case if exact match is not available at that time, but the quality/price would be same. All items are shipped from Pakistan, therefore they must be returned to our office in
Pakistan.
Please
send
the
Lahore
merchandise
to:
Oriental
Rugs
ADDRESS: 15/A NEW CLOTH MARKET, M.A.JINNAH ROAD TELEPHONE NOS: FAX NO:
0092-42-4727578---4101323
0092-42-6611761
MOBILE NO:
0092-300-4541513
Contact our customer service department for return or exchange. Our staff is available during normal business hours, Monday to Saturday.
Revenue (Source of Income) As there every business have a source of income. Same here in e-commerce there is two types of source of income 1-by the sale of our original items or goods 2advertising on the web site etc. •
•
Sale of goods Advertising on the page
•
Subscription charges
•
Transaction fee
•
Affiliation fee
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