“ ANALISIS PEMASARAN PT. SAMSUNG ELECTRONICS” Paper ini disusun untuk memenuhi memenuhi salah satu tugas Mata Kuliah Strategic Marketing Management
Disusun Oleh : 1. SANDHI PRABOWO NOORHASSIM PUTRA
55115120004
2. SABARUDDIN HARAHAP
55115120134
UNIVERSITA UNIVERSI TAS S MERCU BUANA KAMPUS MERUYA M ERUYA PASCASARJANA PROGRAM STUDI MAGISTER MANAJEMEN 2016
DAFTAR ISI
HALAMAN UDUL DA!TAR ISI BAB I P"NDAHULUAN A. L#$#% Bel#&#n' M#s#l#h 1. L# L#$# $#%% Bel#&# Bel#&#n' n' Pe%us Pe%us#h# #h##n #n 2. (i (isi) si) Misi Misi)) *#n $u+u# $u+u#n n Pe%us#h Pe%us#h##n ##n B. Ru,us#n ,#s#l#h -. Tu+u#n Peneli$i#n D. M#n##$ Peneli$i#n BAB II P"MBAHASAN A. An#lisi Se',en$i Se',en$in') n') T#%' T#%'e$in') e$in') *#n P/si$i/ni P/si$i/nin' n' STP B. An#lisi An#lisiss M#%&e$i M#%&e$in' n' Mi Mi 4P 4P -. An#lisi An#lisiss Lin'&un'# Lin'&un'#n n "&s$e%n#l "&s$e%n#l M#&%/ M#&%/ *#n Mi&%/ Mi&%/ D. An#lisi An#lisiss Lin'&u Lin'&un'#n n'#n In$e%n#l In$e%n#l ". TOWS M# M#$% $%i i BAB III SIMPULAN DAN SARAN TINDA LANUT A. esi,ul#n B. Re&/,en*#si S$%#$e'i S#%#n
BAB I. PENDAHULUAN
A. Laa! B"#a$a%&
esu&ses#n in#ni#l se%in' 6e%'#n$un' #*# &e,#,u#n e,#s#%#n. !in#nsi#l) /e%#si) #&un$#nsi) *#n un'si 6isnis l#inn7# $i*#& #&#n 6e%#%$i +i&# $i*#& #*# u&u e%,in$##n #&#n %/*u& *#n +#s# sehin''# e%us#h##n 6is# ,en'h#sil&#n &eun$un'#n. H#%us #*# en*##$#n #'#% l#6# *i *##$. B#n7#& e%us#h##n 7#n' &ini $el#h ,eni$#&#n /sisi Chief Marketing Officer #$#u -MO un$u& ,ele$#&#n e,#s#%#n #*# /sisi 7#n' le6ih se$#%#
*en'#n e&se&u$i $in'&#$ - l#inn7#) see%$i Chief Executive Officer -"O *#n Chief Financial Officer -!O .
e$i&# ,en7i#%&#n 6isnis ,e%e&#) #%# -"O ,en'#&ui en$in'n7# e,#s#%#n. Se6u#h su%8ei $en$#n' 10 $#n$#n'#n $e%6es#% 7#n' *ih#*#i #%# -"O *i selu%uh *uni# #*# $#hun 2009 ,en'un'&#&#n 6#h# #*# e%in'&#$ 5 6es#% #*# ; e%$u,6uh#n en*##$#n 7#n' s$#6il *#n 6e%&el#n+u$#n ; *#n l/7#li$#s< %e$ensi el#n''#n=. Pen##i#n &e*u# h#l $e%se6u$ s#n'#$ 6e%'#n$un' #*# e,#s#%#n. P#%# -"O +u'# ,en'e$#hui en$in'n7# e,#s#%#n un$u& ,e,6#n'un ,e%e& *#n 6#sis el#n''#n 7#n' l/7#l) 7#n' ,e%u#&#n #se$ $#& 6e%u+u* 7#n' ,e,6en$u& %esen$#se nil#i 7#n' 6es#% *#%i se6u#h e%us#h##n. N#,un) e,#s#%#n #*#l#h h#l 7#n' %u,i$) *#n 6i*#n' ini $el#h ,en+#*i &ele,#h#n *#%i 6#n7#& e%us#h##n 7#n' *ulu ,#&,u%. N/&i#) S/n7) *#n S#,sun' $el#h ,en'h#*#i el#n''#n 6#%u 7#n' le6ih &u#$ *#n es#in' 7#n' 6#%u) *#n e%us#h##n $e%se6u$ h#%us ,e,i&i%&#n &e,6#li ,/*el 6isnis ,e%e&#. B#h&#n i,in#n 6es#% see%$i In$el) Mi%/s/$) *#n W#l>M#%$ ,en'e$#hui 6#h# ,e%e&# $i*#& 6is# 6e%s#n$#i &#%en# /sisi ,e%e&# $e%us *i$#n$#n'. #& Welh) ,#n$#n -"O ?") 6e%ul#n' &#li ,e,e%in'#$&#n e%us#h##nn7# : ; Be%u6#h #$#u ,#$i ;. Me,6u#$ &eu$us#n 7#n' 6en#% $en$#n' e%u6#h#n $i*#& sel#lu ,u*#h. P#%# ,#n#+e% e,#s#%#n h#%us ,e,u$us&#n i$u% ## 7#n' h#%us *ii$#&#n #*# %/*u&) h#%'# 7#n' *i$##%&#n #*# el#n''#n) *i,#n# ,e%e&# h#%us ,en+u#l %/*u&) *#n 6e%## +u,l#h *#n# 7#n' h#%us *ih#6is&#n un$u& i&l#n) en+u#l#n #$#u in$e%ne$. Pe%us#h##n 7#n' ,en#n''un' %esi&/ 6es#% #*#l#h e%us#h##n 7#n' $i*#& ,e,#n$#u el#n''#n *#n es#in'n7# *en'#n e%,#$ *#n $e%us ,enin'&#$&#n nil#i 7#n' *i$##%&#n &e el#n''#n. Pe,#s#%#n 7#n' e%*#s #*#l#h us#h# $#& 6e%&esu*#h#n. Be%*#s#%&#n l#$#% 6el#&#n' ,#s#l#h *i#$#s ,#&# eneli$i ,el#&u&#n eneli$i#n #*# e%us#h##n S#,sun' "le$%/nis.
1. Laa! B"#a$a%& P"!'(a)aa%
Se6elu, $#hun 1@@) S#,sun' le6ih *i&en#l *en'#n %eu$#sin7# se6#'#i e%us#h#n e,6u#$ e%#l#$#n ele&$%/ni& *en'#n %/*u&>%/*u& l/>en*. Pe%us#h##n $e%se6u$ h#n7# *i&en#l se6#'#i i,i$#$/%) 6u&#n inn/8#$/% &#%en# ,e,#n' $i*#& ,el#&u&#n in/s#i>in/8#si %/*u& #*# s##$ i$u. P%/*u&>%/*u& &/,e$i$i 6e%*#s#% #*# l/ /s$ 7#n' *i%ele&si&#n *en'#n $en#'# &e%+# 7#n' ,u%#h. S#,sun' 6elu, ,e,un7#i 6%#n* 8#lue *#n 6elu, ,e,ili&i #s#% in$e%n#si/n#l. S$%#$e'i 7#n' *il#&u&#nn7# #*# s##$ i$u #*#l#h /s$< %ie le#*e%shi. e$i&# $e%+#*i &%isis e&/n/,i *i Asi#) S#,sun' ,en'#l#,i &e%u'i#n 7#n' 6es#%) n#,un *i# *##$ ,e%es/n *en'#n s#n'#$ 6#i&. I# ,en'e,6#n'&#n $u%n#%/un* s$%#$e'7) ,es&iun ,#sih ,e,6## &e6u*#7##n $u# /%e# In 7#n' $i*#& le&si6el. S#,sun' ,e,e%6#i&i &u#li$#s *#n ,el#&u&#n in/8#si>in/8#si %/*u&. S#,sun' 6e%/&us #*# #s#%> #s#% $e%$en$u) i# ,e,ilih /&us #*# #s#% *en'#n e%,in$##n $e%6es#%) #s#% A,e%i&# 7#n' e%&e,6#n'#nn7# $in''i) +u'# #*# #s#% 7#n' e%$u,6uh#nn7# e#$) 7#i$u -hin#. un /n' /n') -"O S#,sun') ,en''un#&#n #%# $%#*isi/n#l un$u& ,e,e%6#i&i &e#*##n e&/n/,i S#,sun' #*# s##$ i$u. I# ,e,/$/n' 30C 6i#7# *#l#, 5 6ul#n. Un$u& i$u i# ,e,6e%hen$i&#n 30.000 *#%i 0.000 &#%7##n. D#n u'# ,e,6u#n' uni$>uni$ 7#n' $i*#& 6e%,#n##$. P%es$#si $e%6es#% un #*#l#h e%u6#h#n &e #%#h /%/%#$e ul$u%e. S#,sun' &e,u*i#n 6e%&e,6#n' ,en+#*i e%us#h##n 6e%s&#l# in$e%n#si/n#l. Di,ul#i *#%i ,en7e# s$# 7#n' 6e%en*i*i&#n A,e%i&# #$#u 6e%en'#l#,#n se#%# si'nii&#n *i USA. Ti'# #%'# 7#n' 6u&#n 6e%#s#l *#%i /%e# Sel#$#n ,en+#*i #n''/$# &/,isi *i%e&$u%. W#%'# #sin' ,e,ili&i 90C s#h#, *#%i '%u. Pe%us#h##n se&#%#n' ,en'h#sil&#n 0C *#%i en*##$#nn7# *i lu#% /%e# Sel#$#n) ,#nu#&$u% *i 14 ne'#%#) $e%,#su& -hin# *#n Me&si&/. S#,sun' +u'# ,en'#*#&#n #%$ne%shi *en'#n A,e%i#n. P#*# ##l $#hun 1@@) S#,sun' h#,i% $i*#& 6e%6isnis ,/6ile h/nes *i lu#% /%e# Sel#$#n) $#i &e,u*i#n se$el#h ,en'#*#&#n #%$ne%shi) S#,sun' ,e,e%/leh es#n#n 1. +u$# h#n*se$s senil#i E900 +u$# *#%i S%in$ P-S ?%/u. Reu$#si S#,sun' se&#%#n' #*#l#h hi'h>en* ,/6ile h#n*se$s *#n 6e%&e,6#n' se6#'#i sulie% #*# in*us$%i ini. Se$el#h ,en'#*#&#n #%$ne%shi *en'#n 6e6e%## e%us#h##n $e%n#,# see%$i Bes$ Bu7) R#*i/ Sh#&) *#n -i%ui$ -i$7) S#,sun' le6ih su&ses *#%i $#hun>$#hun se6elu,n7#. P#*# $#hun 2001 S#,sun' ,en+u#l %/*u&>%/*u& senil#i E500) *#n ,en#%'e$&#n en+u#l#n E1 ,ili7#% *i $#hun 2002. en+u#l#n $e%6#i&n7# #*#l#h D(D<(-R l#7e% *#n ,/6ile h/ne *#n +u'# PDA.
S#l#h s#$u &uni su&ses S#,sun' $e%le$#& #*# *es#in. Te&n/l/'i *#n *es#in #*# S#,sun' s#n'#$ 6#i&. S#,sun' ,e,ili&i 300 *es#ine% 6e%$#len$# *i Se/ul *#n e,#$ &#,$/% *es#in *i USA) "%/#) *#n e#n'. Pene&#n#n %/*u&n7# #*#l#h #*# '#7#) 6es$ %#$ie) si,le) *#n %es/n 7#n' e#$ #*# e%u6#h#n>e%u6#h#n #s#%.
2. V*(*+ M*(*+ ,a% T'-'a% P"!'(a)aa%
(isi (isi *#%i S#,sun' "le$%/nis #*#l#h ;Insi%e $he W/%l*) -%e#$e $he !u$u%e=. S#,sun' ,e7#&ini 6#h# ,el#lui in/8#si $e&n/l/'i s##$ ini) ,e%e&# #&#n ,ene,u&#n s/lusi 7#n' *ie%lu&#n un$u& ,en'h#*#i $#n$#n'#n h#%i es/&. Te&n/l/'i ,e,6u&# &ese,#$#n 6#'i 6isnis un$u& $u,6uh) 6#'i #%'# ne'#%# *i #s#% 7#n' se*#n' 6e%&e,6#n' un$u& hi*u se+#h$e%# *en'#n ,e,#su&i $#h# e&/n/,i *i'i$#l) *#n #'#% ,#s7#%#&#$ *##$ ,ene,u&#n elu#n' 6#%u.
Misi Misi *#%i S#,sun' "le$%/nis #*#l#h ,en+#*i ;*i'i$#l>F-/,#n7= 7#n' $e%6#i&. Di'i$#l : ,eni$#&#n %/*u& *#n l#7#n#n $e&n/l/'i 7#n' ,e,i,in in*us$%i.,ene,#$&#n ,#n#+e,en *#n %/ses %/*u&si 7#n' #lin' eisien. -/,#n7 e%us#h##n: ,e,e%$#h#n&#n /&us 7#n' ,#n$# un$u& ,e,e%&u#$ /%'#nis#si *e,i $e%us ,en+#*i e,i,in $e&n/l/'i 'l/6#l *#n e%us#h##n 7#n' $e%e%#7# *#n 6e%$#n''un' +##6.
Tu+u#n Tu+u#n *#%i S#,sun' "le$%/nis #*#l#h ,en'e,6#n'&#n $e&n/l/'i 7#n' in/8#$i *#n %/ses eisien 7#n' ,eni$#&#n #s#% 6#%u) ,e,e%# hi*u se,u# /%#n') *#n $e%us ,en+#*i&#n S#,sun' se6#'#i e,i,in *i'i$#l 7#n' $e%e%#7#.
B. R''(a% Ma(a#a)
Be%*#s#%&#n l#$#% 6el#&#n' e%,#s#l#h#n *i #$#s) un$u& ,en'e$#hui 6#'#i,#n# s$%#$e'i ,#%&e$in' PT. SAMSUN? "L"-TRONI-S) ,#&# *il#&u&#n #n#lisis se6#'#i 6e%i&u$: 1. An#lis Se',en$in' T#%'e$in') *#n P/si$i/nin' STP 2. An#lisis M#%&e$in' Mi 4P
3. An#lisis Lin'&un'#n "&s$e%n#l M#&%/ *#n Mi&%/ 4. An#lisis Lin'&un'#n In$e%n#l 5. TOWS M#$%i
C. T'-'a% P"%"#**a%
Peneli$i#n ini 6e%$u+u#n un$u& : 1. Men'e$#hui S$%#$e'i *#n Ren#n# Pe,#s#%#n 2. Men'e$#hui M#%&e$in' Mi Pe%us#h##n 3. Men#n'&# e,#h#,#n Pe,#s#%#n 4. Men'e$#hui #n#lisi e%us#h##n *i lin'&un'#n e&s$e%n#l *#n in$e%n#l
D. Ma%/aa P"%"#**a%
M#n##$ 7#n' *ih#%#&#n se$el#h ,el#&u&#n eneli$i#n #*#l#h: 1.
M#h#sis# ,en'e$#hui s$%#$e'i e,#s#%#n *#n %en#n# e,#s#%#n
2.
M#h#sis# *##$ ,een$u&#n ,#%&e$in' ,i e%us#h##n
3.
M#h#sis# ,e,#h#,i 6u#%#n e,#s#%#n
4.
M#h#sis# ,e,#h#,i #n#lisis TWOS su#$u e%us#h##n
BAB II. PEMBAHASAN
A. A%a#*(*( S"&"%*%&+ Ta!&"*%&+ ,a% P(**%*%& STP
1. S"&"%a(*
Menu%u$ /$le%) B/en *#n M#&ens 2002) .254 #s#% $e%*i%i *#%i e,6eli *#n e,6eli 6e%6e*#>6e*# *#l#, 6e%6#'#i h#l 7#n' 6is# ,e,6eli *#l#, &ein'in#n) su,6e% *#7#) l/&#si) si&# ,e,6eli) *#n &e6i#s##n ,e,6eli. #%en# ,#sin'>,#sin' ,e,ili&i &e6u$uh#n *#n &ein'in#n 7#n' uni&) ,#sin'>,#sin' e,6eli ,e%u#&#n #s#% /$ensi#l $e%sen*i%i. Oleh se6#6 i$u en+u#l i*e#ln7# ,en*is#in %/'%#, e,#s#%#nn7# $e%sen*i%i 6#'i ,#sin'>,#sin' e,6eli. Se',en$#si 7#n' len'&# ,e,6u$uh&#n 6i#7# 7#n' $in''i) *#n &e6#n7#&#n el#n''#n $i*#& *##$ ,e,6eli %/*u& 7#n' 6en#%>6en#% *isesu#i&#n *en'#n &e6u$uh#n. Un$u& i$u) e%us#h##n ,en#%i &el#s>&el#s e,6eli 7#n' le6ih 6es#% *en'#n &e6u$uh#n %/*u& #$#u $#n''##n ,e,6eli 7#n' 6e%6e*#>6e*#. Se',en #s#% $e%*i%i *#%i &el/,/& el#n''#n 7#n' ,e,ili&i see%#n'&#$ &ein'in#n 7#n' s#,# /$le%) 2005) .30.
Pe%us#h##n S#,sun' le6ih ,en''un#&#n 8#%i#6el '#7# hi*u *#n *e,/'%#i& *#l#, se',en$#si #s#% ,e%e&#. S#,sun' le6ih ,en#%uh e%h#$i#n #*# e%u6#h#n '#7# hi*u 'ene%#si ,u*# *#n ,e,enuhi se'#l# &e6u$uh#n ,e%e&#. D#l#, %#n'&# ,e%#ih #s#%) e%us#h##n ini ,e,6#'i #s#% ,e%e&# ,en+#*i ,#s7#%#&#$ %u%#l *#n u%6#n. M#s7#%#&#$ %u%#l #&#n ,e,6#n$u #s#% ,e%e&#) *#n ,#s7#%#&#$ &/$# *i$u+u&#n $e%u$#,# /%#n' 7#n' 6e%u,u% 15>30 $#hun. Ini l#h se',en #s#% S#,sun' 7#n' h#%us *i%e6u$ *#n *i6#n*in'&#n *en'#n ,e%& l#in 7#n' 6e%#*# *i se',en 7#n' s#,#.
Se6#'#i,#n# *i&e$#hui 6#h# &/nsu,en ,e,ili&i 6e%6#'#i *i,ensi 7#n' *##$ *i'un#&#n se6#'#i *#s#% un$u& ,el#&u&#n se',en$#si #s#%. Pen''un##n *#s#% se',en$#si 7#n' $e#$ *#n 6e%*#7# 'un# #&#n le6ih *##$ ,en+#,in &e6e%h#sil#n su#$u %en#n# s$%#$e'is e,#s#%#n. S#,sun' ,en$#%'e$ #s#% &/nsu,en ,e%e&# *en'#n ,e,6#'i ,en+#*i 6e6e%## se',en *#n ,en##%&#n $i# se',en $e%se6u$ *en'#n %/*u& 7#n' 6e%6e*# sesu#i &#%#&$e%is$i& u,u, ,e%e&#. D#l#, hu6un'#n ini /$le% 1@@5 ,en'&l#sii&#si&#n +enis>+enis 8#%i#6el se',en$#si se6#'#i 6e%i&u$:
a S"&"%a(* &"&!a/*$ 3
B"%'a3 S#,sun' ,e,6#'i #s#% ,e%e&# *i 6e6e%## 6enu# #n$#%# l#in A,e%i&#)
"%/#) Asi#) *#n A%i&#. 3
R"&*%3 D#%i 6e6e%## 6enu# *i6#'i l#'i ,en+#*i 6e6e%## %e'i/n) see%$i
A,e%i&# sel#$#) sen$%#l) *#n u$#%#) $i,u% $en'#h) Asi# $en''#%#) Asi# sel#$#n) -hin#) *#n /%e# 4 D"&!a5)* S"&"%a% 3
U'!3 !#&$/% u,u% $i*#& $e%l#lu ,e,en'#%uhi se',en$#si #s#% S#,sun')
n#,un #*# u,u,n7# en''un# %/*u& ,e%e&# #*#l#h /%#n' *e#s# 7#n' #&$i *#n #n$usi#s 3
G"%,"!3 P#s#% &/nsu,en %i# *#n #ni$# sei,6#n'.
3
P"%&)a(*#a%3 P%/*u& S#,sun' *i6#'i ,en+#*i 6e6e%## se',en 6e%*#s#%&#n
$in'&#$ en'h#sil#n &/nsu,en ,e%e&#. Se',en $e%se6u$ *i6#'i ,en+#*i &/nsu,en *en'#n $in'&#$ en'h#sil#n se6#'#i 6e%i&u$ : Ren*#h s#,#i *en'#n E 1500) ,enen'#h 6##h E.1500>3000 ,enen'#h E3000>5000) ,enen'#h #$#s E 5000> 000) *#n $in''i *i #$#s E 000 3
O$'5a(*3 S#,sun' ,e,6#'i &/nsu,en ,e%e&# ,en+#*i 6e6e%## &#$e'/%i sesu#i
*en'#n e&e%+##n ,e%e&#) #n$#%# l#in : 6isnis,#n) i%#s#s$#) el#+#%) *#n 'u%u. 3
E,'$a(*3 S#,sun' +u'# ,e,6#'i #s#% ,e%e&# 6e%*#s#%&#n $in'&#$ e*u&#si
&/nsu,en se6#'#i 6e%i&u$ : $#,#n &#n#l>&#n#&) se&/l#h 5 s#,#i 15 $#hun) un*e% '%#*u#$e) '%#*u#$e) *#n /s$'%#*u#$e
P(7)&!a5)* S"&"%a*% 3
L*/"(7#"3 S#,sun' ,en'&l#sii&#si&#n us$u,e% ,e%e&# ,en+#*i 6e6e%##
$in'&#$#n 6e%*#s#%&#n e%6e*##n '#7# hi*u) /n$/h : ul$u%e /%ien$e*) s/%$s /%ien$e*) /u$*//% /%ien$e*. 3
P"!(%a#*73 us$/,e% *i6#'i ,en+#*i 6e6e%## le8el e%s/n#li$7 see%$i
/,ulsi8e #,6isius) *#n se6#'#in7# , B")a8*!a# S"&"%a*% 9 3
B"%"/*( 9 S#,sun' ,ense',en &/nsu,en ,e%e&# se#%# 6e%6e*# 6e%*#s#%&#n
&eun$un'#n ## 7#n' ,e%e&# #%i *#%i %/*u& ele&$%/ni& S#,sun') /n$/h : se6#'i#n /%#n' in'in &u#li$#s 7#n' 6#'us) 6e6e%## /%#n' ,un'&in ,en'in'in&#n se%8is 7#n' 6#i& 3
U("! Sa'( : S#,sun' ,e,6#'i &/nsu,en ,e%e&# ,en+#*i e>use%) /$en$i#l
use%) i%s$ $i,e use%) *#n %e'ul#% use%. 3
L7a#*7 Sa'( : S#s#%#n #s#% S#,sun' *##$ $e%*i%i *#%i /%#n'>/%#n' 7#n'
6e%6e*# l/7#li$#sn7#) /n$/h : h#%* /%e l/7#ls) sli$ l/7#ls) shi$in' l/7#ls) si$he%s.
2. Ta!&"*%&
A*# 6e6e%## ilih#n $#%'e$ #s#% S#,sun'
*i$in+#u *#%i se',en #s#% ,e%e&# : sin'le
se',en$) sele$i8e se',en$s) #$#u e$ensi8e se',en$s. N#,un &e$i&# se',en 6elu, 6e%h#sil *i$en$u&#n) sesi#lis#si %/*u& #$#u s$%#$e'i *i8e%si8i&#si %/*u& *##$ *i'un#&#n. D#l#, ,enen$u&#n $#%'e$ #s#% S#,sun' h#%us ,e,e%h#$i&#n ;%/*u$>,#%&e$ lie 7le s$#'e= P#*# s$#'e ##l %esi&/ *#n &e$i*#&#s$i#n $e%l#lu $in''i. P#*# s$#'e e%$u,6uh#n S#,sun' *##$ 6el#+#% *#%i &es#l#h#n>&es#l#h#n #*# s$#'e se6e,lu,n7#. D#n #*# s$#'e ,#$u%e 6e6e%## s$%#$e'i $#%'e$in' *##$ *il#&u&#n see%$i sesi#lis#si %/*u& *#n *i8e%sii&#si %/*u&. S#,sun' u$#,#n7# ,en7#s#% #*# &/nsu,en %/essi/n#l ,enen'#h #$#s. Me%e&# 6i#s#n7# ,e,ili&i +#*#l 7#n' #*#$ sehin''# &/,uni&#si ,e%e&# *en'#n $e,#n *#n &elu#%'# s#n'#$ en$in'. T#%'e$ &e*u# #*#l#h el#+#% ,enen'#h #$#s *#n ,#h#sis# 7#n' ,e,6u$uh&#n %/*u& ele&$%/ni& 7#n' ,ul$iun'si *#n /%$#6le. T#%'e$ ini +u'# ,en#&u e%us#h##n &el#s ,enen'#h 7#n' ,en'in'in&#n ,#n#'e% ,e%&# *#n &#%7##n *##$ ,en'#&ses *#$# &##n
s#+# *#n *i ,#n# s#+#. M#&# i$u e%us#h##n S#,sun' s##$ ini ,e,ili&i *u# $#%'e$ u$#,#) *#n ini *ise6u$ ,ul$i se',en$s $#%'e$in'. Sei%in' *en'#n e%$u,6uh#n *#n e%u6#h#n '#7# hi*u ,#nusi# 7#n' en*e%un' *en'#n '#7# hi*u %#&$is *en'#n #&ses6ili$#s 7#n' e#$ *#n ,/6ili$#s 7#n' $in''i. M#&# *en'#n *e,i&i#n S#,sun' ,ene$#&#n $e%'e$in'n7# #*# e%#n'&#$ 7#n' ,en*u&un' lies$7le see%$i smartphone *#n $#6le$ 7#n' *i$en#'#i /leh sis$e, /e%#si An*%/i*. Un$u& $e%us ,e,e%$#h#n&#n */,in#sin7# #*# #s#% $ehn/l/'i &/,uni&#si #n''ih) *en'#n $e%us ,enin'&#$&#n &u#li$#s) i$u%e>i$u%e 7#n' *##$ ,e,#n+#&#n enn'un#n7# S#,sun' $e%us ,en''el/n$/%&#n *#n# un$u& ,en*u&un' eneli$i#n *#n e'e,6#n'#n $e&n/l/'i.
:. P(**%*%&
4.262): Menurut “Positioning Kotler (1997: is the act coman!"s it oflain designing o#er the so that $alue target laced customer in the mind%. &osisi" di dalam asar' langah setelah !ang diaai. menentuan ini dilauan engan ata adalah suatu ositioning tindaan atau rodusen mendesain erusahaan ena*aran untu citra nilai dan didalam suatu segmen tertentu mengerti dan segmen mengerti menghargai tertentu' dan aa !ang dilauan suatu di+andingan esaingn! dengan
P/si$i/nin' #*#l#h $en$#n' e%sesi el#n''#n $en$#n' ,e%e& se6#'#i e,6e*# *#%i ,e%e& l#in *#l#, *i,ensi $e%$en$u $e%,#su& #$%i6u$ %/*u&. eun''ul#n *#n &e#n''ih#n %/*u& 7#n' *i,ili&i S#,sun' ,en+#*i &e&u#$#n *#n ,en+#*i 6%#nh i,#'e 7#n' ,en+#*i *#7# +u#l &e#*# ,#s7#%#&#$. Mel#lui $#'line S#,sun' ;Insi%e $he W/%l*) -%e#$e $he !u$u%e=) *##$ *i+#6#%&#n %e#lis#si /si$i/nin' S#,sun' se6#'#i 6e%i&u$ : 1. S#,sun' le6ih ,e,/&us&#n #*# ,#%'in n7#$# 7#n' 6e%#s#l *#%i se',en$#si
,enen'#h &e #$#s 2. S#,sun' -/ne$ S$/%e :. -#%e Ne$/%& 7#n' le6ih lu#s ;. Le6ih ,u*#h *#l#, e%##$#n S#,sun' <. Me,ili&i B%#n* I,#'e 7#n' uni& se6#'#i nil#i *#n ,e%& 7#n' 6e%&u#li$#s $in''i 6. Se,u# %/*u& S#,sun' /&us #*# 6enei$ *#n &e#n''ih#n. Me%e&# in'in
,en7e*i#&#n 6e%6#'#i ,##, 6enei$ *#n &e#n''ih#l #*# s#$u %/*u&. =. e#n''ih#n 7#n' #lin' en$in' #*#l#h in$e'%#si *#%i %/*u& $e&n/l/'i ,e%e&#
7#n' ,e,6e%i&# nil#i le6ih. >. Se,u# %/*u& S#,sun' 6e%/&us #*# 8#lue /% ,/ne7) sehin''# &/nsu,en
,en*##$&#n le6ih *#%i h#%'# 7#n' ,e%e&# 6#7#%&#n
POSITIONIN? STAT"M"NT O! SAMSUN? ;!/% e8e%7 e%s/n h/ #n$s $/ 'e$ $he ,#i,u, 8#lue /% $he %ie $h#$ $he7 #7= ;The s#,sun' ele$%/nis is #n ele$%/nis i%, $h#$ %/8i*es ele$%/ni '//*s $h#$ s#$is7 #ll 7/u% elii$ #n* i,lii$ nee*s ,/%e $h#n 7/u% ee$#$i/ns= ;Unli&e /$he% ele$%/ni i%,s ) /u% %/*u$s #%e inn/8#$i8e ) #$ $he s#,e $i,e %/8i*es ,#i,u, 8#lue . /n $he h/le i$s #/%*#6le luu%7=
B. A%a#*(*( Ma!$"*%& M*? ;P 1. P!,'$ S#,sun' "le$%/nis ,e,%/*u&si 6e6e%## ele&$%/ni& *en'#n &#$e'/%i se6#'#i 6e%i&u$ : #$e'/%i Di8isi Su6*i8isi P%/*u& 2? S#,sun' "250) S#,sun' Re @0 S52@2) S#,sun' -h#,) S,#%$h/nes S#,sun' S$#% Delue Du/s S52@2 3? S#,sun' ?#l#7 S Se%ies All) S#,sun' ?#l#7 Se%ies All M/6ile Ph/nes 4? S#,sun' ?#l#7 ) S#,sun' I@509 ?#l#7 S4) S#,sun' ?#l#7 N/$e 3 Ne/ 2? S#,sun' "1202) S#,sun' ?ALAG STAR ?T>S522 Du#l SIM Ph/nes 3? ?#l#7 Du/s S9102) S#,sun' I552 ?#l#7 Win) S#,sun' ?#l#7 S4 ?T>i@502 4? S#,sun' ?#l#7 S4 Mini) S#,sun' ?#l#7 S4 i@502 -DMA Ph/nes S#,sun' ?#l#7 -DMA I50@) S#,sun' ?#l#7 Ae Du/s I5@ L"D T( L"D H000 Se%ies S,#%$ T() L"D H9400 Se%ies S,#%$ T() L-D T( "420 USB ,/8ie HD L-D T() S#,sun' 5 se%ies LN49"550 T( 100 HD L-D T( Pl#s,# T( PN94H5000A!GA Pl#s,# H5000 Se%ies T() Pl#s,# 500 Se%ies S,#%$ T( UHD 4 T( UHD HU550 Se%ies T() UHD HU@000 Se%ies T() UHD S@( Se%ies S,#%$ T( !l#$ T( S#,sun' L"40B554 l#$ T() OL"D T( S@- Se%ies OL"D T( ?#l#7 T#6s 12.2) S#,sun' ?#l#7 T#6 3 .0) S#,sun' ?#l#7 T#6 .0 T#6le$s ?#l#7 N/$e S#,sun' ?#l#7 N/$e P%/ 12.2) S#,sun' ?#l#7 N/$e 3 Wi>!i S#,sun' ?#l#7 T#6 3 Li$e .0 ?B Wi>!i) S#,sun' ?#l#7 T#6 3 10.1 Wi>!i 4?
Blu>R#7 J S,#%$ Pl#7e%s
Blu>R#7 Pl#7e%
S,#%$ Pl#7e% H/,e The#$e% S7s$e,s Mul$i>R//, Au*i/ H/,e The#$e% J Au*i/ S/un* B#%s
Wi%eless Au*i/ D/&s
P/%$#6le Se#&e%s ?i'# S/un* S7s$e,s
In$e%h#n'e#6le Lens -#,e%#s ?#l#7 -#,e%#s Di'i$#l -#,e%#s J -#,/%*e%s
L/n' //, -#,e%#s P/in$ J Sh//$ -#,e%#s HD -#,/%*e%s
P/in$ J Sh//$ -#,e%#s L#$/s
-/,u$in'
T#6le$ P-s
M/h# ?%#7 BD>H5100 Blu>%#7 Pl#7e%) BD> H5@00 Blu>%#7 Pl#7e%) BD> !900 S#,sun' S,#%$ Blu>%#7 Pl#7e% S,#%$ Me*i# Pl#7e% ?G> SM530-! HT>H4500 H/,e The#$e% S7s$e,) HT>!@30W S#,sun' S,#%$ H/,e The#$e% S7s$e, S#,sun' SHAP" Wi%eless Au*i/ Hu6) S#,sun' SHAP" M Bl#& Wi%eless Au*i/ Se#&e% HW>H551 Wi%eless Au*i/ S/un* 6#%) 2.1 -h#nnel S/un* B#% S7s$e, i$h Wi%e* Su6//e% Wi%eless Au*i/ S7s$e, i$h Du#l D/& DA>"50) Wi%eless Au*i/ i$h D/& S7s$e, DA>"90<A P/%$#6le Blue$//$h Se#&e% DA>!90 290 W#$$s Shel S$e%e/ S7s$e,s) MG>H930 ?i'# S/un* S7s$e,) 2300W ?i'# S/un* S7s$e, NG2000 20.3MP SMART -#,e%#) NG30 20.3MP SMART -#,e%# S#,sun' ?#l#7 -#,e%# 2) S#,sun' ?#l#7 -#,e%# (e%iK/n 4? LT" WB00! 19.3MP SMART -#,e%# Wi>!i) WB30! 19.2MP SMART -#,e%# D(150! 19.2MP Du#l>(ie SMART -#,e%#) "G2! 12.4MP SMART -#,e%# !30 Wi>!i !ull HD -#,/%*e%) Ne !@0BN 52G O$i,#l //, HD -#,/%*e% D(150! 19.2MP Du#l>(ie SMART -#,e%#) "G2! 12.4MP SMART -#,e%# Se%ies @ P%e,iu, Ul$%#6//&) ATI( B//& @ Plus) Se%ies 9 N/$e6//& ATI( T#6 3) Se%ies 11.9 Business Sl#$e) ATI( S,#%$ PP%/ 00T
M/ni$/%s
P%in$e%s
S/li* S$#$e D%i8es
Me,/%7 J S$/%#'e
SD Me,/%7 -#%*s
H/,e Ali#nes
W#she%s J D%7e%s Re%i'e%#$/%s
Mi%/#8es
Dish#she%s
O8ens J R#n'es
(#uu,s
L"D Li'h$in'
L"D Li'h$ Bul6s
Aess/%ies
T( J -#,e%# Aess/%ies M/6ile J PAess/%ies
As
Oe%#$in' S7s$e,
H/,e Ali#ne Aess/%ies ?#,es Ali#$i/n Oen S/u%e*
S#,sun' Si,le L"D 23.9= M/ni$/% i$h "#sel S$#n*) S#,sun' 2>Inh S%een M/ni$/% i$h HDMI S#,sun' P%in$e% G%ess M225DW)S#,sun' Mul$iun$i/n G%ess -490!W SSD 40 "(O 2.5,, ,SATA 1TB) SSD 40 "(O 2.5,, ,SATA 500?B 19?B ,i%/SD Hi'h See* Se%ies) 32?B Seu%e Di'i$#l SD -#%* MB>SSB?AHi'h See* Se%ies 4.2 u. $. -##i$7 !%/n$ L/#* W#she%) .5 u. $. -##i$7 "le$%i !%/n$ L/#* D%7e% S#,sun' RR2015-SBRR
$he>R#n'e Mi%/#8e DW0!900 T/ -/n$%/l Dish#she%) DW0!00 T/ -/n$%/l Dish#she% S$#inless S$eel N"5@4R0ABSR 5.@ u. $. L#%'e -##i$7 "le$%i R#n'e) NG5!5500SB ?#s R#n'e M/$i/n S7n B#'less -#nis$e% (#uu,) Tin>-h#,6e% B#'less -#nis$e% (#uu, PAR3 14W "ne%'7 "iien$ Bul6) MR19 ?U5.3 35W Me%u%7>%ee Bul6 3D A$i8e ?l#sses) "$e%n#l !l#sh S"!15A) Li$hiu,>I/n B#$$e%7 IA>BP210" (ehile -h#%'e%) S M/use) H#%* D%i8e 250 ?B)S>Pen /% ATI( T#6 3 HA!>-IN Re%i'e%#$/% W#$e% !il$e%) D(>1A Si*e (en$ i$ !I!A 12) Ti>T#>T/e) Whe%es M7 W#$e% S#,sun' W#$hOn) Ne$li TiKen
S!a"&* P!,'$9
(#%i#si: Se6#'#i
%/*usen ele&$%/ni& *#n
%/*u& &/,u$e% $e%&e,u&#) S#,sun'
,e,%/*u&si 6e6e%## +enis %/*u& *#n l#7#n#n un$u& ,e,e%lu#s #s#% ,e%e&#. H#n*h/ne) T(<#u*i/<8i*e/) &#,e%# <#,/%*e%) e%ie%#l
en+u#l#n %/*u&>%/*u& $e%se6u$. u#li$#s: Mes&iun S#,sun' ,en'&l#i, 6#h# &u#li$#s %/*u&n7# #*#l#h $#& $e%$#n*in'i) h#l i$u $i*#& 6e'i$u 6en#%. Me%e& see%$i Ale #$#u S/n7 *##$ 6e%s#in' *en'#n S#,sun' *#l#, ,en7e*i#&#n %/*u&>%/*u& 6e%&u#li$#s. N#,un *e,i&i#n) %/*u& S#,sun' +#uh le6ih un''ul *#%i#*# se6#'i#n 6es#% ,e%e& l#in *#l#, $#%'e$ #s#%. S#,sun' ,eni$#&#n &u#li$#s %/*u& un''ul#n ,el#lui $i'# l#n'&#h %/ses en'e,6#n'#n. • • •
Sourcing > en*e&#$#n in/8#$i un$u& &/,/nen su,6e% #,in#n &u#li$#s > Te%&en#l &e$#$ *#l#, en'u+i#n +#,in#n &u#li$#s M#nu#&$u% > Te%6u&$i un''ul *i 6i*#n' ,#nu#&$u%
Des#in: S#,sun' ,elunu%&#n se6u#h %e8/lusi *es#in un$u& ,en7in'&i%&#n i$%# eni%u. S#,sun' ,e,e&e%+#&#n *es#ine% $/ *uni# un$u& ,e,e%lu#s e,i&i%#n *#n #'#% $e$# 6e%#*# *i un#&. Peni$%##n ,e%e& ini *i#&ui /leh &/nsu,en *#n #&#% #hli. Te%/6/s#n $e&n/l/'i $el#h ,enin'&#$&#n i$%# ,e%e& 6#'i &#u, ,u*#) ,/*is) *#n ,e,ili&i un'si 7#n' &u#$. e,#s#n: See%$i se,u# %/*usen ele&$%/ni& l#inn7# S#,sun' +u'# ,en+u#l %/*u& ,e%e&# *#l#, &e,#s#n 7#n' ,en#%i& *#n #,#n. Pen7e6#6 /nsel) &/,u$e%) T( J %/*u& 6e%+enis #u*i/ 7#n' h#lus *#n ,u*#h %us#& #*#l#h &e,#s#n elin*un'. "MP) #n#s) *e6u) #i%#n) $e&#n#n) *ll. *##$ *en'#n se%ius ,e%us#& se6#'i#n 6es#% e%#l#$#n ele&$%/ni&. i&# l#$/ $e%&en# "MP) l#$/ $e%se6u$ ,un'&in %us#& #$#u +i&# #*# #i%#n ##un 7#n' $u,#h *i #$#sn7#) l#$/ $e%se6u$ 6i#s +#*i #&#n ,e,ili&i &e%us#&#n isi& 7#n' $i*#& *##$ *ie%6#i&i. I$u se6#6n7#) S#,sun' ,e%e&# ,en''un#&#n s$7%//#,) '#6us) #$#u 6un'&us 'ele,6un' un$u& en'e,#s#n %/*u&. e,#s#n *ie%lu&#n un$u& en'i%i,#n) $%#ns/%$#si) *#n en7i,#n#n %/*u&. H#l ini +u'# *il#&u&#n un$u& ,en#%i& el#n''#n.
2. Ha!&a
#%en# &eh#*i%#nn7# 6e%#*# *i &#$e'/%i %/*u& 7#n' 6e%6e*#) S#,sun' ,en''un#&#n 6e%6#'#i s$%#$e'i h#%'#. e7#&in#nn7# #*#l#h ,e,6e%i&#n %/*u&>%/*u& 6e%&u#li$#s *en'#n h#%'# 7#n' sesu#i &e#*# el#n''#n. Die%ensi#si #*#l#h &uni 7#n' #&#n *isu&#i /leh el#n''#n &e$i&# #*# 6e'i$u 6#n7#& ,e%e& *#l#, &#$e'/%i %/*u& 7#n' s#,# *#n *#l#, &#sus
S#,sun')
h#l
ini
$el#h
,e,6#n$u
,e%e&#
*en'#n
6#i&.
S#,sun' /&us #*# l#n'&#h>l#n'&#h e,/$/n'#n 6i#7# un$u& ,en+#'# h#%'#n7# %en*#h un$u& ,e,6#n$u 6e%s#in' *en'#n s&e,# es#in'n7#. Me,ili&i MOP $e$# Market Operating Price #$#u H#%'# Oe%#si P#s#% 6#%#n' 7#n' *i+u#l &e#*# *is$%i6u$/% *#n
el#n''#n #*# h#%'# #s#% 7#n' $e$#. Me%e&# ,en/6# un$u& ,en+u#l %/*u&n7# &e#*# &elu#%'# 7#n' 6e%en'h#sil#n ,enen'#h *#n +u'#&e#*# #s#% $in'&#$ #$#s ,en'in'#$ #*#n7# sensi$i8i$#s h#%'# *#%i &/nsu,en 7#n' ,e,ili&i $in'&#$ en*##$#n ,enen'#h. Mes&iun S#,sun' ,en/6# un$u& ,en+u#l %/*u& ,e%e&# *en'#n h#%'# 7#n' #+#%) #&#n $e$#i S#,sun' $i*#& sel#lu #$uh #*# &/nse ini. S#,sun' $i*#& ,en''un#&#n skimming h#%'# un$u& %/*u& *i ,#n# e%us#h##n ini ,e%u#&#n s#l#h s#$u 7#n' $e%6#i& *i #s#% *#n ,en+#*i e,i,in #s#%. Mis#ln7#. S#,sun' ?#l#7 N/$e 3 #*#l#h %/*u& $e%l#%is un$u& #s#% smartphone s##$ ini. S#,sun' $el#h ,ene$#&#n h#%'# #s#% se6es#% E 932 7#n' +#uh le6ih $in''i *#%i /nsel S/n7 #$#u L? 7#n' $e%se*i# *i #s#%. T#i) en+u#l#nn7# +#uh le6ih $in''i *#%i L? #$#u S/n7. P%/*u& "le&$%/ni& S#,sun' $e%+u#l le6ih *#%i 444)4 +u$# uni$ #*# #&hi% 4 4$h u#%$e% 2013 *i #s#% smartphone. Den'#n ,e,e%/leh se6es#% E 54)@5 ,ili#% *#%i 4>2013) 7#n' ,#n# *i8isi mobile>n7# ,en*##$&#n se+u,l#h E 32)03 ,ili#% *en'#n &eun$un'#n E 5)1 +u$#. S#,su,' ,en''un#&#n h#%'# skimming #*# %/*u& ini un$u& ,en*##$&#n nil#i 7#n' $in''i *i ##l se6elu, es#in'n7# ,en7usul. Ten$u s#+#) se$el#h ,/*eln7# l#,# #$#u es#in' $el#h ,elunu%&#n %/*u& se%u#) S#,sun' se'e%# ,enu%un&#n h#%'#. Di *#e%#h l#in) *i ,#n# S#,sun' 6u&#n e,i,in #s#%) ,e%e&# ,e,6e%l#&u&#n h#%'# 7#n' &/,e$i$i. Mis#ln7#. Tele8isi) A-) &ul&#s) *#n %/*u& l#inn7# ,e,ili&i e%s#in'#n *en'#n P#n#s/ni) L?) #$#u Whi%l//l. S#,sun' *i&en#l un$u& ,en+#*i ,e%e& 6es#% $#i $i*#& le6ih 6es#% *#%i L? un$u& e%#l#$#n %u,#h $#n''#. B#h&#n) L? ,en#n' 6il# 6e%&#i$#n *en'#n e%#l#$#n %u,#h $#n''#. De,i&i#n ul# *i ,esin ui Whi%l//l *#n &#,e%# -#n/n) #*#l#h ,e%e& 7#n' h#%us *i&#l#h&#n. #*i *#l#, 6e%6#'#i &#$e'/%i) S#,sun' $e%us ,en+#'# h#%'# 7#n' &/,e$i$i sehin''# *##$ ,en'#l#h&#n es#in'. S#,sun'
u,u,n7#
,en''un#&#n h#%'# 7#n' 6e%l#&u going rate pricing se6#'#i s$%#$e'i h#%'# 7#n' &/,e$i$i *#n ,e,6u#$ h#%'# ,e%e&# se*i&i$ le6ih %en*#h *#%i es#in' ,e%e&#) n#,un) $e$#
,e,e%$#h#n&#n &eun$un'#n 7#n' #*il. i&# %/*u& ,e%e&# ,e,e%/leh %ee%ensi ,e%e& 7#n' le6ih 6#i&) ,#&# ,e%e&# e%l#h#n>l#h#n ,en#i&&#n h#%'# un$u& %/*u& $e%$en$u. Mis#ln7#) ,esin ui *en'#n eisiensi $in''i S#,sun' WA422PRHD seh#%'# E @@ &e$i&# ,esin ui *en'#n eisiensi $in''i L? WT500- seh#%'# E 1.0@@ #*# 2013. A&#n $e$#i) en+u#l#n L? le6ih $in''i &#%en# ,/*el ,e%e&# ,e,ili&i &##si$#s ,u#$ 7#n' le6ih $in''i se,en$#%# ,ili& S#,sun' le6ih se*i&i$ sehin''# S#,sun' ,en+#*i ilih#n &e*u#. N#,un &#%en# #n's# #s#%n7# ,enin'&#$ *i6#n*in'&#n $#hun l#lu) S#,sun' ,enin'&#$&#n h#%'# #*# ,esin ui #*# $#hun 2014. M/*el>,/*el 6#%u *#%i ,esin ui S#,sun' S#,sun' W!42H5900AP) S#,sun' W!42H5400A! *i6e%i h#%'# *#l#, &is#%#n E 10@@ > E 1435 7#n' +el#s le6ih $in''i. S#,sun' se6#'#i se6u#h ,e%e& h#,i% $i*#& ,en''un#&#n h#%'# ene$%#si &#%en# $i*#& ,#su& u%u$#n #&hi% *i #s#%. B#h&#n) ,e%e&# h#*i% *i se6#'i#n 6es#% se',en &/nsu,en 7#n' $#h#n l#,# *i #s#%.
:. T"5a
S#lu%#n *is$%i6usi: s#lu%#n *is$%i6usi #*#l#h see%#n'&#$ /%'#nis#si s#lin' $e%'#n$un' interdependent organization 7#n' ,e,6#n$u ,e,6u#$ %/*u& #$#u l#7#n#n 7#n' $e%se*i# un$u& *i'un#&#n /leh &/nsu,en #$#u en''un# 6isnis. S#,sun' ,e,ili&i s$%#$e'i *is$%i6usi ! "usiness#to#usiness$. S#,sun' $el#h ,e,6#n'un &#n$/% *is$%i6usi $in'&#$ ne'#%#
6#'i#n *#n #n$#%,u&# #'en l#n'sun' *i se$i# *#e%#h *is$%i6usi ,e%e&#. An$#%,u&# #'en l#n'sun' ,e,6#n$u e%us#h##n ,en*##$&#n u,#n 6#li& 7#n' e#$ *#%i *e#le%) *#n ,e,un'&in&#n un$u& ,elunu%&#n %/*u& 7#n' sesu#i *en'#n &e6u$uh#n &/nsu,en. S#lu%#n *is$%i6usi 6e%6e*# un$u& ,#sin'>,#sin' *#e%#h ,en'i&u$i ,e$/*e *is$%i6usi ,#sin'>,#sin' ne'#%# sehin''# ,e%e&# *##$ ,en+u#l %/*u& ,e%e&# #*# *#s#%n7# *i ,#n# s#+#) sel#,# %e$#ile% 6e%se*i# un$u& ,en'#,6il 6#%#n'. S#lu%#n *is$%i6usi +u'# ,un'&in 6e%6e*# un$u& &#$e'/%i %/*u& #$#u se',en$#si #s#% 7#n' 6e%6e*#. #%en# #n''/$# s#lu%#n *is$%i6usi ini *i/sisi&#n 6e%6e*# *i ne'#%#>ne'#%#) +enis #s#%) #$#u %/*u& 7#n' 6e%6e*#. Mis#ln7#) *i -in#) In*i#) M/s&/) *#n 6e6e%## ne'#%# l#in) *i ,#n# ,e%e&# ,e,ili&i #sili$#s %/*u&si) s#lu%#n *is$%i6usi h#n7# 6e%u# e%$u&#%#n %/*u& *#%i $in'&#$ &e $in'&#$. P#6%i& ,e,6e%i&#n %/*u&>%/*u&n7# &e us#$>us#$ *is$%i6usi %e'i/n#l *#n *#%i s#n# ,enu+u *e#le%. e,u*i#n *e#le% ,e,6e%i&#n &e su6 *e#le% #$#u %e$#ile% *#n #&hi%n7#) &e#*# el#n''#n. T#i *#l#, &#sus *i ne'#%#>ne'#%# 7#n' $i*#& ,e,ili&i #sili$#s %/*u&si #$#u ,e,ili&i #sili$#si %/*u&si $e$#i $i*#& ,ene%#&#n sis$e, e,#s#%#n &/n8ensi/n#l) h#l ini $i*#& 6e%l#&u. S$%#$e'i *is$%i6usi 'l/6#l S#,sun' *##$ *ilih#$ se6#'#i sis$e, *is$%i6usi
6#n7#& s#lu%#n multichannel$. S#,sun' sen*i%i ,e,#n*#n' sis$e, *is$%i6usin7# se#%# 'l/6#l *#n $el#h ,en'hu6un'&#n *e#%$e,en e,6eli#nn7# *en'#n &#n$/% us#$n7#.
encana Produsi nformasi ,udang
,-M
,udang rodusi
(Manaemen -isnis ,lo+al) Pa+ri /uar 0egeri (mort em+ali)
Pusat distri+usi Pusat to Pelenga
Penuala n
Pusat istri+usi egional Penuala n
Perusahaan 3M
Pusat istri+usi 5hir (etailer) (Perlengaa n Pa+ri riginal)
nformasi emesana n nformasi sto
Pengirima n /angsung
istem manaemen terintegrasi
Kunungan agensi
Pelanggan Pengirima n
Sistem distribusi Samsung "Mobile % &ablets$
L/&#si>l/&#si J #&u#n: il#7#h *is$%i6usi S#,sun' #*#l#h *i selu%uh *uni#. Me%e&# ,e,ili&i $/&/ %i$el *i "%/#) Ti,u% Ten'#h) A,e%i&# U$#%#) Asi# Sel#$#n) *#n 6e6e%## *#e%#h l#inn7#. Me%e&# +u'# ,e,ili&i %#n$#i $/&/ %i$el sen*i%i 7#n' *i&en#l se6u$#n Samsung Experience Store. Pe%us#h##n ini ,e,ili&i 21 us#$ $e%,#su& 51 us#$ en+u#l#n 'l/6#l.
Pus#$ en+u#l#n ini $e%le$#& *i 19 il#7#h *i "%/#) *i Ti,u% Ten'#h) 3 *i A%i&#) 3 *i -IS) 1 *i Asi# B#%#$ D#7#) *i Asi# Ten''#%#) 2 *i -hin#) 1 *i e#n') 3 *i A,e%i&# U$#%#) *#n *i A,e%i&# L#$in. Me,ili&i %en#n# ,e,6u&# 1400 le6ih $//& %e$#il est u' *i AS *#n %i6u#n Experience Stores *i selu%uh *uni#.
T%#ns/%$#si: P%/*u& "le&$%/ni& S#,sun' ,en'/$i,#l&#n %en#n# $%#ns/%$#si *en'#n ,e,e%&en#l&#n *is$%i6usi &uni TMS &ransportation Management S'stem #$#u Sis$e, M#n#+e,en T%#ns/%$#si *#n ,en'#$u% %u$e $%#ns/%$#si 7#n' *i/$i,#l&#n un$u& e%i/*e en'i%i,#n *en'#n ,e,e%&en#l&#n #&e$ TMS %/esi/n#l. Me%e&# e%#7# &/nse IT (ust in &ime un$u& *e#le%. /nse ini ,e,ili&i &e6i+#&#n un$u& ,e,un'&in&#n en'i%i,#n %/*u& *#l#, #&$u 4 +#, *#%i e%&i%##n $#n''#l en'i%i,#n. Me%e&# ,en'#n'&u$ %/*u& ,el#lui +#lu% l#u$) u*#%#) #$#u *#%#$ &e h#,i% 200 ne'#%#.
L/'is$i&: S#,sun' $el#h ,ene%#&#n sis$e, l/'is$i& 7#n' in/8#$i Q Sis$e, #%in'#n L/'is$i& ?l/6#l #$#u )lobal *ogistics +et,ork S'stems ?LON"TS. Ali&#si ?LON"T 7#n' *i'un#&#n #*# B2B 7#i$u isnis to usiness un$u& 8en*/%. Ini ,eli6#$&#n ,en'hu6un'&#n 8en*/% &uni) 7#n' ,e,6en$u& se6#'i#n 6es#% *#%i su,6e% S#,sun' ,el#lui ?LON"T S#,sun'. Sis$e, ini ,e,un'&in&#n S#,sun' un$u& ,en'hu6un'&#n *e#%$e,en e,6eli#n *en'#n &#n$/% us#$ *#n &#n$/% en'#*##n in$e%n#si/n#l ,el#lui s7s$e, "RP Enterprise resource planning #$#u e%en#n##n su,6e% *#7# e%us#h##n $e%in$e'%#si. Sis$e, "RP 7#n'
$e%in$e'%#si ,e,un'&in&#n S#,sun' un$u& ,e,6eli &e6u$uh#nn7# *#%i &#n$/% en'#*##n in$e%n#si/n#l. Ali&#si ini +u'# *ie%lu#s un$u& ,e,es#n ene,#$#n) 6e%6#'i %en#n# %/*u&si *#n #&$u%) ,e,6u#$ si&lus 6isnis le6ih en*e&) 6e%&u%#n'n7# $in'&#$ e%se*i##n) *#n %en*#hn7# li,6#h.
;. P!(*
Men##%&#n %/*u& $e&n/l/'i #n''ih *#n ,e,/sisi&#n l#$/%, i$u sen*i%i $i*#& #&#n ,e,6#n$u e%us#h##n ,en+u#l %/*u&n7# +i&# '#'#l un$u& 6e%&/,uni&#si *en'#n el#n''#n /$ensi#l. Un$u& ,enin'&#$&#n &es#*#%#n ,e%e&) ,e,6u#$ #s/si#si ,e%e& 7#n' ,en'un$un'&#n *#n 7#n' &u#$) S#,sun' $el#h ,en'#*/si 6e%6#'#i s$%#$e'i see%$i i&l#n e%us#h##n)
%/'%#,
insen$i)
*#n
,e$/*e
l#inn7#
,en'en#i
#,u%#n
%/,/si.
I$#a%9
S#,sun' $e%li6#$ *#l#, e,#s#%#n *#n i&l#n 7#n' #'%esi *#%i %/*u&>%/*u&n7# un$u& ,en'e,6#n'&#n si&#) ,eni$#&#n &es#*#%#n) *#n ,en'i%i,&#n in/%,#si un$u& ,en*##$&#n %es/n *#%i $#%'e$ #s#%. S#lu%#n i&l#n u$#,# ,e%e&#) $e%,#su& Me*i# see%$i &/%#n) ,#+#l#h *#n +u%n#l) $ele8isi) /s$e% *#n 6#lih/) *#n e6si$e. D#%i ,e*i# $e%se6u$) i&l#n T( #*#l#h 6en$u& i&l#n 7#n' #lin' ee&$i *#n ,elu#s. Un$u& ,enin'&#$&#n &es#*#%#n ,e%e& ,e%e&#) S#,sun' ,en7e# sele6%i$i un$u& &#,#n7e i&l#n ,e%e&#. Mis#ln7#) #*# 2013) S#,sun' ,e,6#u$ se6u#h &ese#&#$#n *en'#n #%$is ,usi& #7> 7#n' ,eli6#$&#n ,e%e&# ,e,6eli 1 +u$# &/i #l6u,n7#. Mes&iun S#,sun' ,en''un#&#n 6#n7#& s#n*i#%# un$u& i&l#n) ,e%e&# ,e,6u#$n7# s#n'#$ +el#s 6#h# %en#n# ,e%e&# #*#l#h un$u& ,e,6e%i&#n in/%,#si 7#n' #&u%#$ &e#*# el#n''#n un$u& ,e,6#n$u ,e%e&# *#l#, ,e,6u#$ &eu$us#n e,6eli#n. B#h#n *#%i i&l#n ,e%e&# u,u,n7# ,eliu$i sesii&#si %/*u&) $#n''#l %ilis) h#%'#) &e$e%se*i##n) en##%#n &husus) *#n e%6#n*in'#n *en'#n %/*u& se6elu,n7#.
P!(* 5"%-'a#a%9
Men##%&#n insen$i +#n'&# en*e& &e#*# &/nsu,en un$u& ,en*/%/n' en+u#l#n %/*u& #$#u +#s# *ise6u$ %/,/si en+u#l#n. See%$i 6#n7#& e%us#h##n l#in) S#,sun' +u'# ,en##%&#n insen$i. Me%e&# ,ene%#&#n s&e,# ini $e%u$#,# un$u& #l#s#n 6e%i&u$: • • •
Un$u& ,e,e%&en#l&#n %/*u& 6#%u Un$u& &/n$%# en7ei,6#n' &/,e$isi Un$u& e,6eli#n *#n en+u#l#n &u#n$i$#s 7#n' le6ih 6es#% *#%i %/*u& ,e%e&#
S#,sun' ,e,ili&i 6e%6#'#i ,e$/*e %/,/si en+u#l#n. Be6e%## ,e$/*e $e%se6u$ #*#l#h> ♣
Dis$%i6usi s#,el: S#,sun' ,en*is$%i6usi&#n se6#'i#n &eil *#%i %/*u& $e%6#%u ,e%e&# &e#*# &/nsu,en $e%$en$u un$u& ,e,6i#s#&#n ,e%e&# *en'#n %/*u&n7#. Mis#ln7#) se$el#h ,e%ilis ?#l#7 S5 6#%u ,e%e&# ,e,6e%i&#n s#$u S5 se$i# h#%i
♣
se6#'#i s#,el. Dis&/n: S#,sun' ,elunu%&#n #&$u en##%#n *is&/n $e%6#$#s *i Dese,6e% 2013 7#n' *ise6u$ P%/,/si Pus#$ Pe,6el#+#%#n S#,sun'. Pel#n''#n #&#n ,en*##$&#n
♣
*is&/n E20 un$u& i$e, e%$#,# 7#n' *i6eli *i $/&/ Pus#$ Pe,6el#+#%#n S#,sun'. L#7#n#n u%n# +u#l: S#,sun' ,en##%&#n l#7#n#n u%n# +u#l see%$i 6#n$u#n $e&nis
♣
/nline) ,e,e%6#i&i) *#n ins$#l#si %/*u&. A&ses/%is '%#$is: Se$el#h smartphone se%i '#l#&si *ilunu%&#n) S#,sun' ,ul#i ,en''%#$is&#n #&ses/%is $#,6#h#n see%$i flip cover ) he#*se$ &en*#%##n) *#n &#%$u SD)
♣
*ll. un$u& e,6eli#n se$i# s,#%$h/ne galax' series. Beli s#$u *##$ '%#$is s#$u: P#*# $#hun 2013 31 A'us$us>30 N/8e,6e% S#,sun' ,elunu%&#n %/,/si ,en##%&#n ?#l#7 T#6 3 '%#$is +i&# &/nsu,en ,e,6eli
♣
&#,e%# in$#% S#,sun' NG300. /n$es H#*i#h: S#,sun' ,elunu%&#n 6e%6#'#i &/n$es sel#,# ##%# /l#h%#'#) es$i8#l J ##%#>##%# &e#'#,##n un$u& ,en'en#l&#n %/*u&. /n$es see%$i Men#%i ?ulun'#n S#,sun') &/n$es uis Pi#l# Duni# !I!A $#hun 2010 #*#l#h /n$/h *#%i
♣
%/,/si ini. L#inn7#: insen$i l#in 7#n' *i$##%&#n /leh S#,sun' $e%,#su& 6/nus #&e$ 7#n' *i$##%&#n) en##%#n u#n' $un#i &e,6#li *#n en##%#n %e>/%*e%.
S5%(!9
A*# 6e6e%## +enis s/ns/% S#,sun') 6#i& ##%# n#si/n#l ,#uun in$e%n#si/n#l) un$u& ,en*/%/n' en+u#l#n ,e%e&#. Se6#'i#n 6es#% ##%# ,e%e&# s/ns/%i 7#i$u %/'%#, /l#h%#'# #$#u %/'%#, 7#7#s#n. D#n &e6#n7#&#n en/n$/nn7# $e%$#%i& un$u& ,e,6eli %/*u& 6e%6#sis $e&n/l/'i) 7#n' 6e%#%$i ,e%e&# *##$ *i#n''# se6#'#i el#n''#n /$ensi#l. S#,sun' ,ens/ns/%i ##%# /l#h%#'# &#%en# ##%# /l#h%#'# ,e,ili&i +u,l#h en/n$/n 7#n' s#n'#$ 6es#%. Be6e%## /%'#nis#si %/'%#, s/ns/% ,e%e&# 7#n' si'nii&#n 7#i$u:
Pe%$#n*in'#n Oli,i#*e
-sian )ames
u#lii&#si Pi#l# Duni# !I!A /n# Asi#
/,i$e Oli,i#*e A,e%i&# Se%i&#$
As/si#si Se#& B/l# /%e#
?e*un' Oe%# S7*ne7
As/si#si !e*e%#si A$le$i& /%e# P%/'%#, *#n /%'#nis#si /l#h%#'#) 6#i& 7#n' $el#h *ise6u$&#n *i #$#s ,#uun 7#n'
l#inn7#) #+i6 un$u& ,en'i&l#n&#n %/*u&>%/*u& S#,sun' *#n +u'# e%us#h##n i$u sen*i%i) se$i# ,e%e&# ,en'h#*i%i ##%# n#si/n#l ,#uun in$e%n#si/n#l. Mis#ln7#) #*# $#hun 2013 ?e*un' Oe%# S7*ne7 S'dne' opera house ,en7elen''#%#&#n se6u#h es$# 6es#%>6es#%#n un$u& ,e,e%&en#l&#n ?#l#7 S4 7#n' ,e%u#&#n smartphone $e%6#%u S#,sun'. H'4'%&a% Ma(7a!a$a9
Men+#*i se6u#h e%us#h##n &/n'l/,e%#$ 'l/6#l) S#,sun' h#%us ,en'el/l# hu6un'#n 7#n' /si$i *en'#n 6e%6#'#i ele,en ,#s7#%#&#$. S#,sun' ,en/6# un$u& ,e,6#n'un hu6un'#n *en'#n ,#s7#%#&#$ sehin''# *##$ ,e,#n$#&#n *i%i se6#'#i ,e%e& ilih#n *i selu%uh *uni#. Me%e&# ,en'elu#%&#n 6#n7#& 6i#7# un$u& ,e,6#n'un &/,uni&#si *en'#n ,#s7#%#&#$. P#*# $#hun 2012) se#%# &eselu%uh#n ,e%e&# ,en'h#6is&#n 55) +u$# */l#% un$u& hu6un'#n ,#s7#%#&#$. Me%e&# ,en''un#&#n ,e*i# i&l#n *#n +u'# ,ene%#&#n en+u#l#n 7#n' %#,#h un$u& 6e%in$e%#&si se%$# 6e%&/,uni&#si *en'#n ,#s7#%#&#$. S#,sun' 6e%#lih *#%i ,e$/*e &/,uni&#si $%#*isi/n#l *#n &ini $el#h ,e,6#n'un ,/*el ,e*i# %#n'&# $i'# 7#n' *ise6u$ ;Samsung Ecos'stem=.
Unsu% ,/*el S#,sun' "/s7s$e,: 1. Me*i# ,ili& sen*i%i: Me*i# 7#n' *i,ili&i e%us#h##n 7#i$u 6e%u# 6l/' %es,i Samsung Electronics Compan'
h$$:<<'l/6#l.s#,sun'$/,/%%/./,. Bl/' %es,i
$e%se6u$ ,e,ili&i $/$#l en'un+un' se6#n7#& 2.050.000 se$el#h s#$u $#hun *i6u#$. Bl/' $e%se6u$ ,ene%6i$&#n #%$i&el 6e%*#s#%&#n e%i$# e,/si/n#l see%$i ;Duni#) M#nusi#) *#n e%i$# 7#n' $e%i$# ,el#lui %/*u&= .orld and /umanbeing and stor' created b' product ) 7#n' ,enun+u&&#n 6u*#7# se%$# e%i$# *#%i Samsung Electronics)
se*#n'&#n ;O%#n'>/%#n' M#s# De#n= &omorro, People ,enun+u&&#n &is#h *#%i #%# e'##i S#,sun'. 2. Me*i# 6e%6#7#%: Me*i# 6e%6#7#% un$u& ,en'i&l#n&#n) #n$#%# l#in see%$i T( *#n in$e%ne$. Dulun7# S#,sun' ,en''un#&#n ,e*i# 6e%6#7#% un$u& ,en'i&l#n&#n es#n ,e%e&#) $e$#i &e,u*i#n ,e%e&# ,el#&u&#n %e/%'#nis#si un$u& ,elu#s&#n &/n$enn7#. ini) ,e%e&# ,en''un#&#n ,e*i# 6e%6#7#% 6e%u# online banners #$#u i&l#n e$#&
un$u& ,e,e%&en#l&#n &/n$en ,e%e&#. Me%e&# +u'# ,e,6u#$ &#,#n7e %/*u& see%$i ;#,#n7e Online S#,sun' S,#%$ T(= Samsung Smart &0 Online Campaign un$u& ,e,6u#$ ,#s7#%#&#$ $e%$#%i& #*# %/*u&>%/*u& ,e%e&#. 3. Me*i# n/n>6e%6#7#%: Reu$#si #$#u &ee%#7##n 7#n' *ie%/leh /leh ,#s7#%#&#$
,el#lui SNS #$#u l#7#n#n +e+#%in' s/si#l see%$i !#e6//&) Ti$$e%) O%&u$) *#n l#in se6#'#in7#. Me*i# n/n>6e%6#7#% ,e%u#&#n s$%#$e'i 7#n' ,en*u&un' *#n ,en*/%/n' #%# 6l/''e% un$u& ,en7e6#%&#n *#n ,e,6#'i&#n e%i$# ,e%e&#. -/n$/hn7#) #*# $#hun 2011) se6elu, elunu%#n ?#l#7 T#6 10.1 *i Se/ul S#,sun' ,en'i%i, 8i*e/ 7#n' 6e%isi in/%,#si ,en'en#i %/*u& $e%se6u$ &e#*# #%# 6l/'e% un$u& ,en'in/%,#si&#n ##%# ,e%e&# #*# el#n''#n.
C. A%a#*(*( L*%&$'%&a% E$("!%a# Ma$! ,a% M*$!
An#lisis lin'&un'#n e&s$e%n#l ,en#&u e,#h#,#n 6e%6#'#i #&$/% *i lu#% e%us#h##n 7#n' ,en'#%#h #*# ,unuln7# &ese,#$#n 6isnis < 6#h&#n #n#,#n 6#'i e%us#h##n. Di *#l#, #n#lisis lin'&un'#n e&s$e%n#l 6e%u#7# ,e,il#h e%,#s#l#h#n 'l/6#l 7#n' *ih#*#i e%us#h##n *#l#, 6en$u&) un'si *#n &e$e%&#i$#n #n$#% 6#'i#n. B#'i en'e,6#n'#n s$%#$e'i) #n#lisis ini *i 6u$uh&#n $i*#& h#n7# $e%6#$#s #*# %ini#n #n#lisis &ese,#$#n *#n #n#,#n s#+# $e$#i +u'# un$u& ,enen$u&#n *#%i ,#n# *#n un$u& ## h#sil #n#lisis i$u *i e%'un#&#n. An#lisi lin'&un'#n e&s$e%n#l *i6#'i ,en+#*i 2 6#'i#n 7#i$u #n#lis# lin'&un#'n e&s$e%n#l ,#%/ *#n #n#lis# lin'&un'#n e&s$e%n#l ,i%/. Be%i&u$ #n#lisis lin'&un'#n e&s$e%n#l #*# e%us#h##n S#,sun' ?%/u: 1. L*%&$'%&a% E$("!%a# Ma$! A. S(*a# ,a% B',a7a 1. M#s7#%#&#$ In*/nesi# sel#lu su&# un$u& ,en/6# %/*u& 6#%u *#%i lu#% ne'e%i)
6#h&#n +i&# ,e%e&# $i*#& ,en7u&#i %/*u&n7# ,e%e&# $e$# s#+# #n$usi#s un$u& ,en/6#n7#. 2. M#s7#%#&#$ In*/nesi# #&#n sel#lu se$u+u *en'#n %/*u& ne'#%# l#in. 3. M#s7#%#&#$ In*/nesi# sel#lu ,en'i&u$i $%en 6u*#7# / *#%i ne'#%# l#in. 4. M#s7#%#&#$ In*/nesi# sel#lu in'in ,en'#nu$ se%$# ,en'#*/si $%en *#n +u'# &e6i#s##n *#%i ne'#%# l#in. 5. M#s7#%#&#$ In*/nesi# le6ih ,en7u&#i *#n 7#&in $e%h#*# %/*u& ne'#%# l#in *#%i#*# %/*u& In*/nesi#. 9. A#6il# $in'&#$ ,/6ili$#s &/$#n7# $in''i) ,#&# ,#s7#%#&#$n7# ,e,6u$uh&#n #l#$ &/,uni&#si un$u& ,e,#sili$#sin7#.
. M#s7#%#&#$ In*/nesi# #*# u,u,n7# s#n'#$l#h e*uli *en'#n 'en'sin7#. #*i ,#s7#%#&#$ In*/nesi# se%in'&#li ,e,6eli '#*'e$ $e%6#%u h#n7# un$u& *i#n*#n' /leh /%#n' l#in. . M#s7#%#&#$ In*/nesi# $i*#& e%n#h ,e%#s# u#s. @. S#l#h s#$u si#$ ,#s7#%#&#$ In*/nesi# #*#l#h s#n'#$ &/,uni&#$i) sehin''# 6u$uh #l#$ &/,uni&#si un$u& ,e,#sili$#si #&$ii$#s $e%se6u$) 7#i$u *#l#, 6en$u& $ele/n selule%. 10. Men'i&u$i e%&e,6#n'#n<&e&ini#n. 11. B#n7#& /%#n' e%'i &e lu#% ne'e%i) ,e,6u$uh&#n &/,uni&#si *#n &e&elu#%'##nn7# un s#n'#$ &en$#l) /leh &#%en#n7# h#l $e%se6u$ ,e,6u$uh&#n $ele/n #'#% *##$ 6e%&/,uni&#si *en'#n ,u*#h. 12. Se6#'#i #&i6#$ *#%i ,ini,n7# e*u&#si) ,#&# su*#h ,en+#*i &e6i#s##n ,e%e&# un$u& $i*#& ,e,6## e$#. A&hi%n7# ,e%e&# un ,en'un*uh 8e%si trial >n7# *#n $el#h 6e%*#,#& #*# $e&n/l/'i. B. T"$%#&*
1. "e&$i8i$#s %/'%#, e%i&l#n#n) e,#s#%#n) *#n %/,/si e%us#h##n. 2. Te&n/l/'i in$e%ne$ *#n e%$ele8isi#n 6#%u 7#n' ,en''un#&#n ee&>ee& &husus un$u& e%i&l#n#n ,el#lui ,e*i#. Me%e&# ,e,6u#$ 6e6e%## %/*u& $e%lih#$ ,en#%i&. H#l ini ,e,6#n$u *#l#, en+u#l#n %/*u&. I&l#n $e%se6u$ ,e,6u#$ %/*u& le6ih #$%#&$i. Te&n/l/'i ini $el#h *i'un#&#n *i ,e*i#>,e*i# un$u& ,en+u#l %/*u&>%/*u& ,e%e&#. 3. Se6#'i#n 6es#% ,#s7#%#&#$ in*/nesi# ,#sih $e%$in''#l *#l#, 6i*#n' $e&n/l/'i. Pe%&e,6#n'#n $e&n/l/'i *i In*/nesi# ,#sih 6elu, ,e%#$#. -/n$/hn7#: *i e*#l#,#n P#u# ,#sih 6elu, ,e,e%/leh e%#l#$#n &/,uni&#si 7#n' #n''ih. 4. Pen*i*i&#n) en'#%uh s/si#l $e%h#*# 6#'#i,#n# ,e,6## e$# ,#sih %en*#h. Te&n/l/'i ?PS #*# $el/n 'en''#, ,#sih +#%#n' *i'un#&#n &#%en# ,e%e&# en*e%un' ,en#%i +#l#n #l$e%n#$i l#in) sehin''# en''un##n ?PS ,#sih 6elu, ee&$i. C. E$%* ,a% P"!(a*%&a% Pa(a!
1. 2. 3. 4.
Menin'&#$n7# inl#nsi. Ren*#hn7# *#7# 6eli ,#s7#%#&#$ In*/nesi#. /n*isi e&/n/,i 7#n' $i*#& s$#6il. B#n7#& in8es$/%>in8es$/% lu#% 7#n' ,en#%i& in8es$#sin7# *#%i In*/nesi# *#n
6#n7#& in8es$/%>in8es$/% 6#%u 7#n' ,en/l#& ,en#n#, ,/*#ln7# *i In*/nesi#. 5. Se+u,l#h e%us#h##n ,en'#l#,i *eisi$) *#n 'ulun' $i&#%.
9. Oleh se6#6 i$u) e%&e,6#n'#n e&/n/,i *i In*/nesi# ,#sih 6elu, ,e%#$#) sehin''# ,#sih 6#n7#& *#e%#h &u,uh) +#l#n>+#l#n *#n '#n'>'#n' &eil *i I6u &/$#. . Tin'&#$ e&/n/,i 7#n' 6elu, ,e%#$# ,e,6u#$ *#7# 6eli /nsel 6e%$e&n/l/'i $in''i &u%#n' *i,in#$i. Te&n/l/'i 7#n' ,#+u h#n7# *##$ *i##i *i &#l#n'#n ,#s7#%#&#$ 7#n' ,e,ili&i $in'&#$ e&/n/,i 7#n' ,#+u ul#. D. P"%,*,*$a%
1. Bisnis l/&#l 7#n' ,elu#s&#n /e%#sin7# #$#u ,e,6u&# e%us#h#n>e%us#h#n 6#%u #&#n ,en7e*i#&#n &ese,#$#n l##n'#n e&e%+##n 6#'i ,#s7#%#&#$ l/&#l. 2. M#s7#%#&#$ In*/nesi# se+#& &eil $i*#& *i*/%/n' un$u& ,e,6## e$# se#%# 6en#%. Sehin''# h#l $e%se6u$ 6e%*#,#& #*# &e6i+#&#n. E. P#**$
1. M#s#l#h &e6i+#&#n u,u, 6e%*#,#& $e%h#*# se,u# 6i*#n' 6isnis) ,#s7#%#&#$) *#n &/,uni$#s. 2. H#l $e%se6u$ ,e%u#&#n su,6e% *#7# un$u& ,e,#+u&#n u%us#n &e6i+#&#n u6li& 7#n' se#%# &/nsis$en &e6e%l#n+u$#n *en'#n 6isnis ,e%e&# *#n nil#i> nil#i e%us#h##n. 3. /n*isi /li$i& *i In*/nesi# ,#sih *#l#, $#h# 6e%&e,6#n'. 4. In*/nesi# *#n /%e# ,en+#lin hu6un'#n /li$i& 7#n' 6#i&. S##$ ini in*u$%i> in*us$%i e%us#h##n /%e# su*#h $e%se6#% *i In*/nesi#) &hususn7# *i &/$#>&/$# 6es#% see%$i #&#%$#. -/n$/hn7#: il, /%e# su*#h *iu$#% *i 6li$K ,e'#le *#n *i+u#l *i 6e6e%## $/&/ *8*) S#,sun' +u'# su*#h l#,# ,#su& &e In*/nesi#) #%$is>#%$is /%e# see%$i Shinee) Sue% uni/%) *#n 6#n7#& 7#n' l#inn7# +u'# su*#h ,en''el#% &/nse% *i In*/nesi# *#n ,en*##$ s#,6u$#n 7#n' 6#i&. F. L"&a#
1. Tele/n 'en''#, 7#n' ,#su& &e In*/nesi# h#%us ,e,6#7#% #+#&. G. P"!#*%,'%&a% L*%&$'%&a%
1. 2.
e6#n7#&#n ,#s7#%#&#$ In*/nesi# ,#sih 6elu, e*uli #&#n lin'&un'#n. In*/nesi# ,#sih $e%e,#% /leh /lusi *#%i li,6#h #6%i&.
