12. o yo ha'e o;n &ilding for yor shop7 1. 8es 2. No
[ [
] ]
1!. =hat is the ma>or sor+e of fnds7 1 ?an@s / Finan+ial 0nstittions 2 ri'ate money lenders ! 3elati'es / friends $ ;n fnd
[ [ [ [
] ] ] ]
1$. ,a'e yo sffered from loss in yor &siness in the past years7 1 8es [ ] 2 No [ ] 1%. 0f 8es4 =hat ;as the reason for s+h loss7 1 0n+rease of operating BCpenses 2 e+line of ales ! e+line in pri+e $ ,ea'y ompetition
[ [ [ [
] ] ] ]
15. ,o; do yo ta@e steps to retain the +stomers7 1. ?y +redit sales 2. ?y pri+e red+tion !. ?y offering free door deli'ery $. Any other
[ [ [ [
] ] ] ] 2
19. o yor +stomers &argain ;ith yo for red+tion of pri+e7 1. At times [ ] 2. Al;ays [ ] !. Ne'er [ ] 1. From ;hom yo sally pr+hase the 'egeta&les/frits7 1. From farmers [ ] 2. From ;holesalers [ !. From +ommission agents [ ] $. From all the sor+es [ ]
]
1<. =hat type of relationship / +onta+t that yo maintain ;ith yor neigh&oring shops7 1. Ami+a&le 3elationship [ ] 2. No 3elationship [ ] 2". o yo pr+hase from yor neigh&oring shops in emergen+y times7 1. 8es [ ] 2. No [ ] 21. =hat is the ma>or pro&lem in the +redit pr+hase7 1. horter +redit period [ ] 2. tri+t terms D +onditions [ ] 22. =ho are yor reglar +stomers7 1. Monthly salary earning persons [ 2. aily ;ages earning la&orers [ !. ?oth [
] ] ]
III. SELLING PRACTICES OF THE RETAILERS / STREET VENDORS 2!. =hi+h is the most +on'enient point to sell 'egeta&les and frits7 1. 2. !. $. %.
Eegeta&le mar@et elling in street per mar@et/department stores ha'ar santhai6 thers
[ ] [ ] [ ] [ ] [ ]
2$. =hat is the profit margin sally yo fiC in yor &siness7 1. 2. !. $.
2%. =hat is the ma>or pro&lem in the +ash sales7 1. lo; mo'ement of goods [ 2. No repeated pr+hases &y the +stomers [ !. More selling eCpenses [
] ] ]
25. =hat is the effe+t of +redit sales7 1. ?ad de&ts 2. *oss of +stomers
] ]
[ [
29. =hat is the maCimm period allo;ed for the +redit sales7 1. 1% days [ ] 2. !" days [ ] !. Not Appli+a&le [ ] 2. ,o; do yo re+o'er the &ad de&ts7 1. ?y reminding repeatedly 2. ?y sending representati'es
[ [
] ]
2<. =hat is the &enefit to &siness from the +redit sales7 1. ?siness eCpands 2. More +stomers a'aila&le !. thers
[ [ [
] ] ]
IV. PERCEPTION TOWARDS THE DIFFICULTIES OF RETAILERS / STREET VENDORS 1. Strongly disagree 2.Disagree 3.Slighlty Disagree 4. Neither Agree Nor Disagree 5.Slightly Agree 6. Agree 7. Strongly Agree
S.N o !" !1 !2 !! !$ !% !5 !9 ! !<
Difficultie
!
"
#
$
%
&
'
*o; profit margin romotional +ost ?ad de&ts ompetition ri+e le'el +hanges Non a'aila&ility of la&orers *oss de to perisha&ility of goods *oss de to time re-determination of demand 0n+rease of operating eCpenses 4
$" $1 $2 $! $$ $% $5 $9 $ $< %"
*a+@ of finan+e Go't. 3estri+tion redit sales Bmployee trno'er Bntry of ?ig players Mar@et premises ransportation and distri&tion +ost rod+t Iality a+@aging Attitdes of the +stomers A&sen+e of ;arehosing
V. ATTITUDES
OF RETAILERS
/
STREET VENDORS
TOWARDS
(AR)ETING OF PERISHABLE GOODS 1. Strongly disagree 2.Disagree 3.Slighlty Disagree 4. Neither Agree Nor Disagree 5.Slightly Agree 6. Agree 7. Strongly Agree Sl. No. %1 %2 %! %$ %% %5
%9 % %< 5" 51 52 5!
Attitu*e St+te,e-t PRODUCT r prod+t Iality is good =e ha'e a 'ery good &rand image r +stomer ser'i+e is good 0n or shop4 a'aila&ility of goods is at any time 0f or prod+t is not good4 ;e ;ill +hange the prod+ts PRICE ri+e fl+tations affe+t my &siness seriosly 3ed+tion of pri+e is &enefi+ial to my &siness &e+ase trno'er ;ill in+rease ometimes4 enormos pri+e in+rease ;ill affe+t my profita&ility 0 am ;illing to red+e pri+e/ offer +on+essions for my reglar +stomers 0 ;ish to grant +redit for my reglar +stomers PRO(OTION 0 am ;illing to maintain al;ays +stomer friendliness 0 am sentimentally atta+hed ;ith the fa'orite/reglar +stomers
!
"
#
$
%
&
'
5
5$ 5% 55 59 5 5< 9" 91 92 9! 9$ 9% 95 99
=hen my +stomers &argain for lo; pri+e 0 tolerate it. r &siness ha'e good promotional strategies =e ha'e lean D spa+ios atmosphere =e ha'e a'aila&ility of staffs to offer help4 indi'idal attention to loyal +stomers =e ha'e good ad'ertisement strategies PLACE =e ha'e good +hannels of distri&tion =e ha'e timely ser'i+e system to the +stomers ransportation +ost is affe+ts the profit of the &siness Middlemen earns more profit GENERAL ATTITUDES My &siness has a &right ftre 0 am ;illing to re+ommend this &siness to my sons his &siness has long life 0 treat the ps and do;n in this &siness as eIal. 0 o&ser'e re+ent trends in this line of &siness +areflly
VI. SATISFACTOR DI(ENSIONS IN RELATION TO OUR BUSIENSS !. Hi0l1 *i+tifie* ". Di+tifie* #. Sli0tl1 Di+tifie* $.-eut2+l %.Sli0tl1 +tifie* &.S+tifie* '.Hi0l1 +tifie*.
Sl.No 9 9< " 1 2 ! $ % 5
Su3 Di,e-io-
!
"
#
$
%
&
'
rofita&ility tandard of life Finan+ial position Mar@et +onditions Family spport ?an@ assistan+e resent pri+e le'el of prod+t
