UNIVERSIDAD DE LAS FUERZAS ARMADAS ESPE
CARRERA:
INGENIERÍA EN
FINANZAS Y
AUDITORÍA
ESTUDIO DE FACTIBILIDAD PARA LA IMPLEMENTACIÓN DE UNA EMPRESA DEDICADA A LA PRODUCCIÓN Y COMERCIALIZACIÓN DE PIZZA ELABORADA A BASE DE PLÁTANO VERDE PARA QUE SE INCENTIVE EL CONSUMO DE ALIMENTOS NUTRITIVOS, EN LA CIUDAD DE LA L ATACUNGA. TACUNGA.
INTEGRANTES: CATHERINE ALEXANDRA COFRE IZA CARLA TATIANA TATIANA CHILUISA CHILUISA LADY ESTEFANÍA DUQUE MORA ANA LUCIA LUCI A LEMA PANCHI EMILIA MONSERRATH ORTEGA ROBLES CIUDAD – FECHA LATACUNGA, 21 DE AGOSTO DEL 2015
ÍNDICE Índ!" G"n"#$% ÍNDICE................................................................................................................2 ÍNDICE GENERAL........................ .................................... ......................... ......................... ........................ ........................ ............................................. ................................. 2 ..................................... ........................ ........................ ......................... ......................... ......................................... ............................. . 3 ÍNDICE DE TABLAS......................... .................................... ........................ ......................... ......................... ........................ ........................................ ............................ 3 ÍNDICE DE GRÁFICOS........................
RESUMEN EJECUTIVO ............................................................................................3 CAPÍTULO I..........................................................................................................3 . GENERA GENERALID LIDAD ADES ES..............................................................................................3
.................................... ......................... ......................... ........................ ........................ .................................. ...................... ... 4 INTRODUCCIÓN........................ .................................... ........................ ........................ .............................................. .................................. 4 OBJETIVOS DEL PROYECTO ........................ 1.2.1 Objetivo general........................ ............ ......................... ......................... ........................ ........................ ..................................... ......................... 4 1.2.2 Objeti etivos especí ecíficos........................ .................................... ........................ ......................... ......................... ........................ .................. ......5 5 .................................... ........................ ........................ ........................ .................................................. ...................................... 5 ." JUSTIFICACIÓN........................ .................................... ........................ ......................... ......................... ........................ ........................ ....................... ........... 6 .# MARCO TEÓRICO........................ . .!
CAPÍTULO II.........................................................................................................8 !. ANÁLISIS ANÁLISIS DEL DEL ENTORNO ENTORNO E$TERN E$TERNO O E INTERNO INTERNO ...... ........... ........... ..................... ................................. ........................9 ......9
..................................... ........................ ........................ ........................ ......................... ....................................... .......................... 9 !. MACROAMBIENTE......................... !.! MICROAMBIENTE....................... .................................... ......................... ........................ ........................ ........................ ....................................... ........................... 17 CAPÍTULO III.......................................................................................................19 ". ESTUD ESTUDIO IO DE DE MERCA MERCADO DO.....................................................................................19 ANÁLISIS DE LA DEMANDA......................... .................................... ........................ ........................ ........................ ......................... ..................... ........ 19 ..................................... ........................ ........................ .............................................. .................................. 19 ANÁLISIS DE LA OFERTA.......................... 3.2.1. 3.2.1. Determ Determina inació ción n de de la la exis existen tencia cia de demand demanda a insa insatis tisfec fecha. ha.....................................19 ESCENARIOS Y AFECTACIÓN AL PRECIO FINAL DE VENTA& 19 ".". ANÁLISIS DE LOS PRECIOS. %MANEJO DE ESCENARIOS Y .. ANÁLISIS DE LA COMERCIALIZACIÓN........................ ................................... ........................ ......................... ................................. .................... 19 ".. ".!.
CAPÍTULO IV......................................................................................................19 ESTUDIO T'CNICO Y ORGANIZACIONAL ...................................................................19 ESTUDIO T'CNICO....................... .................................... ......................... ........................ ........................ ....................................... ........................... 19 4.1. 4.1.1 1 Anl Anlis isis is ! det deter ermi mina naci ción ón del del tam tama" a"o o ópti óptimo mo del del pro pro!e !ect cto. o....................................21 4.1.2 4.1.2 Anlis Anlisis is ! dete determi rminac nación ión de la locali locali#ac #ación ión óptim óptima a del del pro!ec pro!ecto. to...........................21 ..................................... ..........................23 ..............23 4.1. 4.1.3 3 Anl Anlis isis is de prod prod$c $cto tos s ! serv servic icio ios s a desa desarr rrol olla lar. r.......................... 4.1.4 4.1.4 Anlis Anlisis is de invers inversion iones es en infrae infraestr str$ct $ct$ra $ra física física ! tecn tecnolo ología gía................................23 #.! #.! ESTU STUDIO ORGAN GANIZAC ZACIONA IONAL L ....................................................................................23 4.2.1 %ilosofía emp empresarial .........................................................................................23 4.2.2 &str str$ct$ra de la empresa...................................................................................24 #.
4.2.3 4.2.3 Determ Determina inació ción n de perf perfile iles s del person personal al para para el logro logro de los obje objeti tivos vos del del pro!e pro!ecto cto.. 'man$al de f$nciones(........................ .................................... ........................ ......................... ......................... ..................................... ......................... ... 26 4.2. 4.2.4 4 )roc )roces esos os de de prod prod$c $cci ción ón o com comer erci cial ali# i#ac ació ión n.......................................................31
CAPÍTULO V.......................................................................................................31 ESTUDIO Y EVALUACION FINANCIERA ......................................................................31 (.
..................................... ......................... ........................ ........................ ........................ ..................... ......... 31 ESTUDIO FI FINANCIERO........................
*.1.1 *.1.1 Determ Determina inació ción n del del balan balance ce gener general al incl incl$!e $!endo ndo el el detal detalle le c$an c$antif tifica icado do de de las las inversiones fijas+ diferidas ! corrientes......................... .................................... ......................... ......................... ........................... ...............32 32 *.1.2 *.1.2 &stado &stado prof proform orma a de p,rd p,rdida idas s ! ganan ganancia cias s incl$ incl$!en !endo do el detall detalle e c$anti c$antifi ficad cado o de potenciales ingresos ! egresos. egresos......................... .................................... ......................... ......................... ...................................... .......................... 32
*.1.3 *.1.3 Determ Determina inació ción n del del fl$j fl$jo o de caja. caja. 'Deb 'Debe e conte contempl mplar ar el el valor valor de la la c$ota c$ota del financiamiento ! el valor del cr,dito como in!ección de capital(.........................................32
EVALUA LUACIÓN FIN FINANCI NCIERA ERA. ......................................................................................32 .................................... ........................ ........................ .................................. ...................... ...32 ... 32 *.2.1 -asa interna de retorno......................... .................................... ........................ ......................... ......................... ........................ ...................... .......... 32 *.2.2 alor ac act$al ne neto......................... *.2. *.2.3 3 )erí )eríod odo o de de rec rec$p $per erac ació ión n de de la la inv inver ersi sión ón..............................................................32 *.2. *.2.4 4 /elac elaciión benef enefiicio0 cio0co cost sto. o......................... .................................... ........................ ........................ ...................................32 .......................32 ..................................... ........................ ............................................... ................................... 32 (." (." ANÁLI NÁLIS SIS DE SE SENSIB SIBILID ILIDA AD. ......................... *.3. *.3.1 1 ens ensib ibil ilid idad ad de las las vari variabl ables es crít crític icas as del del pro! pro!ect ecto. o...............................................32 ..................................... ......................... ........................ ........................ .........................32 .............32 *.3.2 ndicadores fi financieros........................ (.! (.!
CAPÍTULO VI......................................................................................................32 CONCLUSIONES Y RECOMENDACIONES ...................................................................32
.................................... ........................ ........................ ........................ .................................................... ........................................ 32 ). CONCLUSIONES........................ ................................... ......................... ......................... ........................ ........................ ........................ .......................32 ...........32 ).! RECOMENDACIONES....................... *. BIBLIOGRAFÍA.................................................................................................32
Í+-/ / 012314 Í+-/ / 5678-94 RESUMEN EJECUTIVO
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CAPÍTULO II
!. ANÁLISIS DEL ENTORNO E$TERNO E INTERNO !. M16912-/+0/ P93@0-9 C$d$ -n& d" %&* '&/"#n&* -*$n *-* (&%6+!$* d" !&n="n"n!$ $ $= d" '#$nd"* '#-(&* "!&n9.!&* " n!%-*& d" ("#*&n$* 4-" (&*""n -n '#$n ($+#.&n& "* d"!# ("#*&n$* .%%&n$#$*, "*+& '"n"#$ -n$ (#&/%".7+!$ "n %&* '#-(&* .7* =-%n"#$/%"* "n ($6*3 En %&* %+.&* ."*"* *" $ !&."n)$d& $ $(%!$# =$#$* %""* %$* !-$%"* $"!+$n $ +&d&* %&* !-d$d$n&*, "*+& !$-*$ .$%"*+$#, $ 4-" "*+$* %""* n& $-d$n $ %$ !-d$d$n6$ $% !&n+#$#& %$* ".(&/#"!"n3 L$* ".(#"*$* (#=$d$* +$./>n *&n $"!+$d$* ( "*+$* %""* $ 4-" $%'-n$* d"/"n ($'$# .(-"*+&* $%+&* 4-" ("#8-d!$n $% d"*$##&%%& d" *- '$n)$!9n3 T$./>n *" $ $(%!$d& %$ %" d&nd" n&* "*("!!$ %$ (#d$d $ %$ .$+#) (#&d-!+=$, %$ !-$% !&n**+" "n !&n*-.# %&* n-"*+#&, "* d"!# d"8$# d" !&n*-.# (#&d-!+&* d" "+"# ( "nd" 4-" %$* ".(#"*$* d"8"n d" .(+$# (#&d-!+&*, "% "*+$d& n& *" d$ !-"n+$ 4-" %$ .$$ d" ".(#"*$* "!-$+$n$* n"!"*+$n d" .$4-n$#$* .(+$d$* ($#$ d"*".("$# *-* %$/"*, ("#& d"/d& $% n!#"."n+& d" $#$n!"%"* $ n& (-"d"n #"$%)$# "*+$* $d4-*!&n"* %& !-$% "* -n (#&/%".$ ($#$ %$ ".(#"*$* n$!&n$%"*, $ 4-" (#&d-!# *-* (#&d-!+&* %" *$%" !&*+&*&3 BIBLIOGRAFIA ? 6/31-;+ 9+ /3 >69?/09
E9+;-9 L&* $!+"* "!&n9.!&* *&n $!+=d$d"* 4-" +"nd"n $ n!#"."n+$# %$ !$($!d$d (#&d-!+=$ d" /"n"* *"#=!&* d" -n$ "!&n&.6$, ($#$ *$+*$!"# %$* n"!"*d$d"* *&!$%."n+" -.$n$*3 E*+"n .-!&* $!+"* "!&n9.!&*, "*+&* "*+7n !%$*!$d&* ( *- (&+"n!$%d$d "n %$ "!&n&.6$ d" -n ($6*?
I+831-;+. *'n!$ "% $-."n+& d" (#"!&* d" /"n"*, *"#=!&* $!+"* (#&d-!+=&*, d"n+#& d" -n$ "!&n&.6$ "n -n ("#&d& d"+"#.n$d&3 L$ n%$!9n "* ."dd$ "*+$d6*+!$."n+" $ +#$=>* d"% Índ!" d" P#"!&* $% C&n*-.d d"% #"$ U#/$n$ IPCUK, $ ($#+# d" -n$ !$n$*+$ d" /"n"* *"#=!&* d".$nd$d&* ( %&* !&n*-.d"* d" "*+#$+&* ."d&* /$8&*, "*+$/%"!d$ $ +#$=>* d" -n$ "n!-"*+$ d" &'$#"*3 BIBLIOGRAFIA
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F/+0/: B$n!& C"n+#$% d"% E!-$d INFLACIÓN ANUAL
PASAR EN TABLA NO EN IMAGEN
F/+0/: B$n!& C"n+#$% d"% E!-$d
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T141 / I+0/64 A0-=1 9 / C9391-;+. E* "% (!"n+$8" 4-" %$* n*++-!&n"* /$n!$#$*, d" $!-"#d& !&n %$* !&nd!&n"* d" ."#!$d& %$* d*(&*!&n"* d"% B$n!& C"n+#$%, !&/#$n ( %&* d"#"n+"* +(&* d" *"#=!&* d" !#>d+& $ %&* -*-$#&* d" %&* .*.&*3 S&n $!+=$* (-" *&n #"!-#*&* $ $= d" %$ /$n!$3 TASA DE INTERES ACTIVA AGOSTO !" JULIO !(
PASAR EN TABLA NO IMAGEN
F/+0/: B$n!& C"n+#$% d"% E!-$d A+73-4-4: D"*d" A'&*+& d"% 201J $*+$ V-%& d"% 205 *" "=d"n!$ -n$ "*+$/%d$d "n %$ +$*$ d" n+"#>* $!+=$ 4-" *" "n+#"'$ $ %&* /$n!&* ( !&n!"(+& d" !#>d+&*, d" $%%6 "n $d"%$n+" *" #"'*+#$ -n$ %"=" =$#$!9n "n %$ +$*$ d" n+"#>*, %& 4-" n& '"n"#$ n!&n="n"n+" ($#$ "% d"*$##&%%& d"% (#"*"n+" (#&"!+&3
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GRÁFICO 1.1 TASA DE INTERÉS PASIVA
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E3129619 >96: G#-(& d" n="*+'$!9n F/+0/: ENEMDU
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NOMBRE
DIRECCIÓN
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A=3 R-.$-, L$+$!-n'$, C&+&($3
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PROVEEDOR
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MERCADO MAYORISTA EMBUTIDOS CASA GUILLO CARDINEM CIA3 LTDA3 S#3 C$#%&* A$%$ S#3 n'"% O#"%%$n$
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TELEFONO
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CAPÍTULO III ". ESTUDIO DE MERCADO "..
A+73-4-4 / 31 /1+1.
C&.& *" "*+$/%"!9 "n %$* "n!-"*+$* "% #$n'& d" d".$nd$ "n !$n+d$d -nd$d"*K d" ())$* "* d" 0 $ ( ("#*&n$ $% ."*, %& !-$% "* -n (#&."d& d" 2, ( %& !-$% *" "*+.$#7 %$ d".$nd$ ($#$ -n ."* $*6 ($#$ "% $&3 ENCUESTA PREGUNTA 1 ¿Usted consume pizza?
Sí No
22 3
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D ^ 120305<_;;K@100 D ^ 105351,<2 ENCUESTA PREGUNTA 8
Sí ¿Le gustaía consumi No una pizza e!a"oada a "ase de p!#tano $ede?
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A+73-4-4 / 31 98/601.
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PRODUCCIN AL AO
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A+73-4-4 / 31 9/6-13-1-;+.
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12000
10000
8000 '(++ &S ,-&N)S /'(++- 6000
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ANUAL
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PRODUCCIÓN
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#.!." D/0/6-+1-;+ / >/68-3/4 /3 >/649+13 >161 /3 39569 / 394 920-=94 /3 >69?/09. %1+13 / 8+-9+/4& PIZZERIA MANUAL DE FUNCIONES PERFIL DEL CARGO
1. ,-N* ,N-&L 4ea G$*$-i( -epota /( G$$*() $ A--i'is(s Supe$isa a T'' i&$) -eemp!aza a NA s eemp!azado po P*$si$$ $ )( C'(( ' ( /i$ $si$.
s6uezo ísico SI NO 'esi7n de tiempo CCLICO PERMANENTE
ducaci7n
S/$*i'* T$*-$* Ni&$) T/)' Aiis*('* $ E*$s(s. I$i$*' C'$*-i() I$i$*' $ :i(,(s 1. C'*((-ió; <'*(-ió = ($#' $ $*s'() 2. Aiis*(-ió $ $*$s(s. 3. C''-ii$' $ )($(-ió $s*(>i-(. 4. C''-ii$' $ -'("i)i(. 1. Li$*(,' 2. ?("i)i($s (*( *("(#(* "(#' *$sió. 3. C((-i( $ s/$*&isió $) $*s'() 4. C((-i( $ $'-i(-ió 5. C((-i( $ *("(#' $ $/i' 6. D' $ (' = $ -'&'-('*i( 7. C((-i( (*( )( '( $ $-isi'$s 8. C((-i( $ i@)'' • • •
omaci7n
a"i!idades
:peiencia
E$*i$-i( *'<$si'() $ (-i&i($s (B$s $ '* )' $'s 2 ('s.
UN(NS ; &*(<()&)S R$*$s$(* #/*i-( = )$()$$ ( )( i,,$*( E#$*-$* )( (iis*(-ió $$*() $ )( $*$s( P)(iB-(* = s/$*&is(* )( $#$-/-ió $ -(( /( $ )(s (-i&i($s $ )( $*$s(. Es(")$-$* ')i-(s (*( / ($#' ($-/(' $ )( $*$s(. Es(")$-$* $(s = '"#$i&'s (*( )(s &$(s •
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Aiis*(* = $si'(* )'s *$-/*s's (*( $) )'*' $ '"#$i&'s $*$s(*i()$s. S/$*&is(* '( )( $sió $ )( $*$s(. P*$s$(* i<'*$s $*iói-'s ( )'s /$ $s/&i$*$ '")i('. C'*((-ió $ $*s'()
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C/)i* = (-$* -/)i* -' )'s *$/isi's $) -'*(' )("'*(). Dis$(* $s*($i(s E<$-/(* (' $ s/$)'s () $*s'().
PERFIL DEL CARGO
2. &=-& 4ea Aiis*(-ió -epota G$*$$ G$$*() Supe$isa a NA -eemp!aza a NA s eemp!azado po G$*$-i(
Es$*,' :si-' SI NO P*$sió $ i$' CCLICO PERMANENTE Asi$ S$-/(*i( S$/' Ni&$)
ducaci7n
T/)' (-i))$* $ Aiis*(-ió C'$*-i' F C'("i)i(.
=
1. C''-ii$' $ Aiis*(-ió $$*(). omaci7n
2. M($#' "@si-' $ ?$**(i$(s $)$-*ói-(s. 3. C''-ii$' "@si-' C'("i)i( $$*()
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4. R$s's(")$ 5. ?'$s' 6. O*$(' 7. T*("(#' "(#' *$sió
:peiencia
C'(* -' () $'s 1 (' $ $$*i$-i( $ -(*'s sii)(*$s.
UN(NS ; &*(<()&)S • •
A$-ió ( -)i$$s. R$()i,(* )'s -'"*'s $ )(s &$(s $ -'('.= $s(-' $ )(s is(s.
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P*$(*(* '(s $ &$(. M($#' $ -(#( -i-(. P*$s$(* *$'*$s $ &$(s i(*i(s M($#' $ s/iis*'s $ 'B-i( = )ii$,(. C''*i(-ió $ )(s -'*(s /$ s')i-i( G$*$-i(. C'*') $) $)><'' = -'**$s'$-i( A'=' () G$*$$ G$$*() $ )' /$ *$/i$*(. Aiis*(* "(#' s/ *$s's("i)i( '( )( '-/$(-ió $ -(#(; (*-i&(' -*'')ói-($$. D$@s -i'$s = (-i&i($s /$ )$ s$( s')i-i((s = (si((s $ (-/$*' ( )(s $-$si($s $ )( $*$s(; $ <'*( $'*() ' $Bii&(.
PERFIL DEL CARGO
3. S- Es$*,' :si-' SI NO 4ea !$(s -epota G$*$$ G$$*() ; P*$sió $ i$' a>eo CCLICO PERMANENTE Supe$isa a NA -eemp!aza a NA s eemp!azado po D$si$ )( G$*$-i( S$-/(*i( S$/' Ni&$) *ítu!o ducaci7n (-i))$*(' $ G$$*() •
1. A$-ió () -)i$$ 2. C''-ii$' $ Sis$(s $ )ii$,(. omaci7n
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:peiencia
C'(* -' () $'s 1 (' $ $$*i$-i( $ -(*'s sii)(*$s.
UN(NS ; &*(<()&)S •
A$-ió ''*/( = ($-/(( () -)i$$.
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S$*&i-i' $ $s(s
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D$s(**'))(* )(s (-i&i($s *'*(((s -'si$*(' )( $B-i$-i( = )'s $s@(*$s $ -()i( $ $) s$*&i-i'. Dis'i"i)i( $ i$' -')$' (*( *("(#'s /$ *$/i$*( s/ *$s$-i( $ $) -(s' $ $$*$-i(s -/(' s$ *$s$$. Lii$,( $$*() $) )'-(). L(s $@s -i'$s = (-i&i($s /$ )$ s$( s')i-i((s = (si((s $ (-/$*' ( )(s $-$si($s $ )( $*$s(.
PERFIL DEL CARGO
. '(++- 4ea P*'/--ió -epota G$*$$ G$$*() C(#$*' -eemp!aza a NA s eemp!azado po NA ducaci7n
omaci7n
Es$*,' :si-' SI NO P*$sió $ i$' CCLICO PERMANENTE S$-/(*i( S$/' Ni&$) T/)' (-i))$*(' $ $$*(). C/*s's $ -'-i( 1. C''-ii$' -'-i( i()i(( H "@si-(. 2. C''-ii$' $ '*$'. 1. A$-/(( C'/i-(-ió 2. C((-i( $ *("(#' $ $/i'
a"i!idades
3. C((-i( $ *("(#' "(#' *$sió 4. P*'(-i&'
:peiencia UN(NS ; &*(<()&)S •
C'-i( "@si-(
5. ?'*($, C'(* -' () $'s 1 (' $ $$*i$-i( $ -(*'s sii)(*$s.
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D$s(**'))(* )(s (-i&i($s *'*(((s -'si$*(' )( $B-i$-i( = )'s $s@(*$s $ -()i( $ $) s$*&i-i'. L(s $@s -i'$s = (-i&i($s /$ )$ s$( s')i-i((s = (si((s $ (-/$*' ( )(s $-$si($s $ )( $*$s(.
PERFIL DEL CARGO
5. &SS- L,&L 4ea As$s'*( -epota G$*$$ G$$*() Supe$isa a NA -eemp!aza a NA s eemp!azado po G$*$-i(
s6uezo ísico SI NO 'esi7n de tiempo CCLICO PERMANENTE Asi$ S$/' ' T$*-$* Ni&$)
ducaci7n
T/)' •
I$i$*( $ C'("i)i(.
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(-i))$*(' $ -'("i)i(. 1. C''-ii$' $ Aiis*(-ió. 2. C''-ii$' $ -'*') i$*'. 3. C''-ii$' *i"/(*i'
omaci7n
4. C''-ii$' $$*()
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5. C''-ii$' s'"*$ *'-$ii$'s (iis*(i&'s = #/i-i()$s. 6. C''-ii$'s s'"*$ )iii' $ $) @"i' )("'*() $ *$<$*$-i(J. a"i!idades
1. C((-i( $ (@)isis i$**$(-ió $ i<'*(-ió. 2. A$-/(( C'/i-(-ió 3. R$s's(")$ 4. ?'$s'
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:peiencia UN(NS ; &*(<()&)S: •
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S$*&i* $ s''*$ () $*$$ $ )( '( $ $-isi'$s $ )( $i(
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Aiis*(* "(#' s/ *$s's("i)i( )( '-/$(-ió /$ $s$ )$ $*$/$ (*( s/s -i'$s.
#.!.# P69/494 / >69-;+ 9 9/6-13-1-;+ CAPÍTULO V ESTUDIO Y EVALUACION FINANCIERA (.ESTUDIO FINANCIERO (.. D/0/6-+1-;+ /3 2131+/ 5/+/613 -+3?/+9 /3 /0133/ 1+0-8-19 / 314 -+=/64-9+/4 8-<14, -8/6-14 ? 966-/+0/4. (..! E4019 >698961 / >6-14 ? 51+1+-14 -+3?/+9 /3 /0133/ 1+0-8-19 / >90/+-13/4 -+56/494 ? /56/494. (.." D/0/6-+1-;+ /3 83<9 / 1<1. %D/2/ 9+0/>316 /3 =1396 / 31 901 /3 8-+1+-1-/+09 ? /3 =1396 /3 6-09 99 -+?/-;+ / 1>-013&. (.! EVALUACIÓN FINANCIERA. (.!. T141 -+0/6+1 / 6/096+9. (.!.! V1396 1013 +/09. (.!." P/6@99 / 6/>/61-;+ / 31 -+=/64-;+. (.!.# R/31-;+ 2/+/8--99409. (."ANÁLISIS DE SENSIBILIDAD. (.". S/+4-2-3-1 / 314 =16-123/4 6@0-14 /3 >69?/09. (.".! I+-196/4 8-+1+-/694