METRO Cash & Carry The global pioneer in cash & carry wholesaling
METRO Cash & Carry pioneered the self-service business-to-business wholesale concept. Our dynamic business model adapts seamlessly to the most demanding markets. Headquartered in Dusseldorf, Germany, METRO Cash & Carry is the largest sales division of the € 67.3 Billion METRO Group, one of the world’s leading international trading and retail companies. METRO’s success story began over 4 decades ago in 1964, with the opening of its first wholesale distribution centre in Germany. Today, the company is a leading player in almost every market it operates in, with around 700 wholesale centres across 30 countries.
The Cash & Carry Concept Cash and Carry wholesale is primarily defined by its customer base and the unique business model. This means, registered business customers visit a Cash & Carry outlet, select their own purchases and carry these back themselves instead of placing orders with multiple vendors. Every day at METRO outlets across the world, more than 1,00,000 employees serve business customers with a wide assortment of up to 50,000 food and non-food products, available under one roof at wholesale prices.
METRO Cash & Carry opened its first wholesale centre in the country in 2003 at Bangalore. With this, METRO introduced the concept of Cash & Carry in India. Since then METRO has opened one more centre in Bangalore, two in Hyderabad, two in Mumbai and one each in Kolkata, Ludhiana, Delhi, Jaipur, Vijayawada, Amritsar, Zirakpur, Jalandhar & Indore . These centres offer the benefit of quality products at the best wholesale prices.
India is a key market in the company’s global expansion strategy. With modern trade on the threshold of exponential growth in India, METRO is poised to extend its presence in existing markets by further deepening its network of customers and suppliers. The company will also expand its footprint into newer markets within the country bringing these markets the benefit of its unique wholesale concept.
The METRO Concept:
Wholesale exclusively for business customers
Customers are registered and need a customer card to enter the premises
The point of sale is a large warehouse
The customer picks merchandise, pays and transports the goods or uses our transportation services
A high percentage of the goods are from local suppliers
Press Releases METRO Cash & Carry is represented in 29 countries with over 700 self-service wholesale stores. With a headcount of more than 120,000 employees worldwide, the wholesale company achieved sales of about € 31 billion in 2011. METRO Cash & Carry is a sales division of METRO GROUP. METRO GROUP is one of the largest and most international retailing companies. In 2011 the Group reached sales of around € 67 billion. The company has a headcount of over 280,000 employees and operates around 2,200 stores in 32 countries. The Group’s performance is based on the strength of its sales divisions which operate independently in their respective market segment: Metro/Makro Cash & Carry – the international leader in self-service wholesale, Real hypermarkets, Media Markt and Saturn – European market leader in consumer electronics retailing, and Galeria Kaufhof department stores. More information at: www.metrogroup.de.
OUR SUPPLIERS
Suppliers We source our products directly from the source, forging and maintaining ties with industry leaders and production centres, all with an eye on quality and availability. Suppliers to METRO gain access to a huge market via a quality-focussed wholesaler. We have global relationships with many leading suppliers; at the same time we also source goods locally where desirable. This is especially true when it comes to tieups with local farmers to supply the freshest produce.
Diversity With more than 10,000 products available at METRO centres, we deal regularly with more than 2000 suppliers of food and non-food products. Our stable, long-term relationships with these suppliers allow us to ensure quality and availability to our customers. Some of the leading international and Indian brands we deal with directly include Hindustan Lever Ltd., Proctor & Gamble, Colgate Palmolive, Dabur, Pepsico, Coca Cola Beverages, Cadbury, Nestle, Maggi, Kellogs, Godrej, Henkel, Wipro, ITC and S Johnson Products. We also have over 150 suppliers from whom we source items for our in-house brands.nd
Standards We supply only the best to our customers. We also ensure that we work with suppliers who adhere to high standards related to social and environmental conditions where the products are manufactured. We have a set of standards pertaining to work conditions for employees, labour practices and environmental impact that is considered whenever we add a new supplier.
