METRO Cash & Carry is an international self-service wholesale retailer. It operates across Europe and in some countries of Asia and Northern Africa. It is the largest sales division of the German trade and retail giant METRO AG. METRO Cash & Carry is different from B2C retail chains (such as Walmart, Carrefour or Tesco) in that its business concept is targeted towards professional customers rather than end consumers. The cash-and-carry concept is based around self-service and bulk buying. METRO Cash & Carry serves to registered customers only. Core customer groups are hotels, restaurants, caterers, traders and other business professionals.
Type -- Private Industry --Wholesale Founded --1964 Headquarters -- Düsseldorf, Germany Key people -- Frans W.H. Muller, CEO Products -- FMCG Revenue -- €33.1 billion (2008) Employees ~100.000 (2007) Website -- www.metro-cc.com
INTRODUCTION: Metro Cash & Carry is a leading international company in a self-service wholesale and operates rd
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more than 600 outlets in 29 countries. It is 3 largest trader in the world, 2 largest in Europe and largest in Germany with a turnover of € 59.9 billion in 2006. Me tro is operating around 2378
locations in 29 countries, with employees numbering over 263,000. At the operational level, the group’s five sales division conduct business independently in their
respective markets. With over 100,000 employees worldwide, the company achieved sales of € 31.7 billion in 2007. by generating almost 50% of t he total sales, Metro Cash & Carry is the top selling sales brand of the Metro group. Assortment and service of Metro’s Cash & Carry’s unique business
to business model are targeted only towards professional customers such as hotels & restaurants as well as small and mid-sized retailers or institutions. The company offer these special groups a high level of assortment competency both in food & nonfood as well as attractive wholesale prices. An efficient and internationally conferrable concept ensures success in entering new markets.
HISTORY OF METRO: The first Metro Cash & Carry store was opened in Germany in 1964, the first store abroad in 1971. Since t hen, the concept has continuously proven to be r obust and apt for successful operations in all kinds of market environments. Three different store formats “Classic”, “Junior” & “Eco” allow choosing the best solution for a given environment. They differ in store &
assortment size. Lately, the expansion into new markets has been o n Eastern Europe & Asia, using mainly the middle sized “junior” store format.
Till now, Metro Cash & Carry has had stores in the following countries:
4. OBJECTIVES OF METRO:
Acknowledged first choice cash and carry wholesaler Continuous focus on customer needs & satisfaction Commitment to ethical & environmental values Open communication Innovative in all we do Commitment to give our customers more valuable for their money Win-win partnership with our suppliers Our employees are our main asset Defined format adapted to local market nee ds Sustained growth of shareholder value Strive for reliability and transparency Efficient and low cost operations
5. GUIDING PRINCIPLES:
A) TRUST & RESPECT a) Everybody’s opinion counts b) We treat every person the same way
B) OPEN DOOR POLICY a) We avoid organizational barriers b) Two way communication c) We encourage change and sharing of ideas
C) EMPOWERMENT TO PERSONEL RESPONSIBILITY a) We allow people to take risks b) We consider making mistakes as part of t he game
D) BE A ROLE MODEL a) We determine enthusiasm and commitment
E) SETTING CLEAR PERSONAL OBJECTIVES & TASKS a) We have implemented a management-by-objectives concept
F) RECOGNITION & REWARD a) We consider honest & transparent feedback as a “must” b) We reward high performance
G) TEAM SPIRIT a) We encourage max. team engagement and knowledge
H) POSITIVE WORKING ENVIRONMENT
a) We guarantee a healthy & safe working environment b) We encourage innovation & creativity
I)
CORPORATE SOCIAL RESPONSIBILITY a) We are committed to the principles of social responsibility
COMPETITORS: Presently the only competitor of Metro is Makro cash & carry in the same capacity and also the wholesale markets of every product. But t he specialized wholesale market dealers cannot run any customers’ concerning marketing campaign so in this regard Metro has to face a stiff competition with
Makro. Makro is almost the same services and it is also the foreign investment. Metro should focus on customer satisfaction to compete the Makro.
PRODUCT RANGE: Each store is tailored to address the needs of professional customers. We offer a w holesale price that leaves the customer room for healthy margins and provide a one-stop-shop for the customer. In the food range, freshness is our first priority. This is guaranteed by the efficient supply-chain and quality control management we have in-place. In non-food, we offer only products that are up-to-date in terms of technology and design, and mee t all safety standards. 1. Food items 2. Non food items 3. Own brands
1. FOOD ITEMS:
A. DAIRY, FROZEN The range includes: Cheese, Butter, Eggs, UHT Milk, Cream, Pasteurized Milk, Yogurt, Chilled Ready Meals, Drinks, Ice Cream, Frozen Vegetables & Fruits and Frozen Ready to Serve. B. MEAT All types of Halal meat (Fresh, Frozen, Processed) is available in a temperature-controlled environment. A variety of meats is available in different cuttings of Mutton, Beef and Chicken to cater the needs of our professional customers
C. FRESH FISH & SEAFOOD An assortment of high quality seafood, obtained through local and international sources, is available at METRO Cash & Carry. The seafood is offered in different forms such as alive, fresh, frozen (raw & marinated) and delicatessen. D. FRUITS & VEGETABLES Think METRO, Think Fresh! Fruits and vegetables sold at METRO are sourced directly from growers. State-of-the-art technology is used to maintain freshness and quality while availability is guaranteed by keeping the products under a cool chain. METRO has its own system for quality a nalysis and checks. Fruits and vegetables presentation and packing are designed to make life easier for our customers. There is a wide range of local and imported products available under one roof. E. EDIBLE GROCERIES, CANNED GOODS AND BAKERY Edible Groceries include all such items that are consumed in every part of Pakistan on a daily basis, such as Sugar, Vegetable Oil, Rice, Spices, Flour, Lentils and many other products. The Canned Goods category offers Jams, Ketchup, Sauces, Canned Fruit and Vegetables, Pet Food, Canned Fish and other canned food products. In the freshly baked category, all kinds of breads, cakes, biscuits, etc. are available. F. SWEETS AND CONFECTIONARY The assortment includes: Biscuits, chocolates, toffees, chewing gums, candies, tea, coffee, cocoa powder, crispies, Nimko, powder drinks and dried fruits and nuts. G. GENERAL GROCERY Under this category, the products offered include: Canned Goods - Fruit, Vegetables, Meats & Meat Products, Pet Foods Edible Grocery - Oils, Cereals, Coffee, Tea, Biscuits, Spices, Seasonings, Sugar, Sauces, Pickles, Noodles, Soups, etc. H. TOBACCO AND BEVERAGES The category offers a wide variety of Carbonated Soft Drinks, Bottled Water, Juices, Energy Drinks, Squashes, Syrups & Concentrates, Non-Alcoholic drinks and cigarettes.
2. NON-FOOD ITEMS
A. OFFICE EQUIPMENT These include: Computers, Accessories, Printers, Mobile phones, Fixed Line Phones, Faxes, School Products, Copy Paper, Packaging Materials, Office Supplies, POS material and Stationary. All major brands are available under one roof, such as HP, Samsung, LG, Motorola, Nokia, Aurora, Sigma, Max, Pelikan, Piano, Picasso, etc. B. MEDIA, RADIO & ACCESSORIES METRO offers all the famous brand names such as Samsung, Sony, LG, Philips, Olympu s, Nikon, Yashica, Nobel, Fuji, etc. The product range includes TV sets, DVD Players, Home Theatre, Hi Fi, MP3/MP4 Players, Digital Camera, Camcorder, Game Consoles, Car Audio, Batteries and Chargers, Books, Journals, Magazines, Newspapers, Recorded, Unrecorded Media and Storage Media. C. HOME ELECTRONICS/HOUSE HOLD A wide range of Home Appliances such as washing machines, refrigerators, freezers, cookers, microwave ovens, air conditioners, built-in appliances, hand blenders, mixers, deep fryers, irons, vacuum cleaners and all small electric appliances. All leading brands such as LG, Samsung, Mitsubishi, Haier, Dawlance, PEL, Panasonic, Siemens, etc. are available at most reasonable prices. D. HOUSEHOLD GOODS The Household range includes products from pots and pans and chaffing dishes to commercial tableware and glasses for Hotels, Restaurants and Caterers. The selection includes brands in the following segments:
Pots & Pans (Tefal, Sonex, Majestic, Prestige) Tableware (Luminarc, Clayworks) Glass (Pasabache, Bormioli Rocco, Toyonasic, Ocean) Cutlery & Cutting Tools (Cocktail, Kiwi) Kitchen Utensils & Serving Articles (Fackleman). The range also include decoration products (Walther Glass), Candles Cleaning items.
E. HOME IMPROVEMENT/DIY (DO IT YOURSELF) The Do It Yourself (DIY) department caters to all home improvement needs under one roof with strong competitive prices in both local & international brands. Categories available:
Lamp fixtures, lamps & bulbs (OSRAM, PHILIPS) Electrical items (BUSH) Bathroom & Sanitary (Faisal & ICL) Flooring (Krono Flooring)
Paints and painting accessories (ICI,Master Paints) General use and specialized hand tools (Stanley) Power tools (BOSCH, Black & Decker) Generators (Honda) and operating equipment.
DIY also offers a wide range of car interior and exterior equipment, car care solutions (MOTHERS, COSMIC) and good quality tyres at low rates (GOODYEAR, NEXEN). F. HOME TEXTILE/HOME DECORATION METRO offers a comprehensive array of Bed Linen, Towel, Quilts, Cushions, Blanket, Table cloth, Carpets, Mattress and Office Furniture to suit domestic and commercial needs G. LADIES WEAR/MEN’S WEAR/CHILDREN’S WEAR/SHOES/LUGGAGE
The Apparels Division at METRO offers a wide variety of brands and high quality products at wholesale prices. Men’s wear offers top brands such as Wrangler, Bonanza, Leeds, etc. for formal and casual wear. The Children’s wear section offers Skids and Colors and a modern collection of shoes under such brands as Servis, Bata, Starlet. The luggage category besides American Tourister, Eminent and Lambertazzi (a METRO brand) are available. H. SPORTS & SEASONAL This section offers high quality Gym Accessories, Motorcycles, Sports Apparel, Swimwear and Sports Shoes. There is a complete collection of top brands is available at compatible prices, such as Puma, Servis, Cheetha, and Ihsan Sports, besides Pak Hero motorcycles. SERVICES & QUALITY:
A. LOGISTICS: The goal of Supply Chain at METRO is to efficiently handle thousands of orders, shipments and deliveries and ensure that goods arrive at the right place at the right time. Supply Chain Management plays an important role in our high-performance logistics system and enhances our capacity to supply food and non-food products on a daily basis with consistent high quality, diversity and freshness. B. FOOD: METRO Cash & Carry Pakistan (Pvt.) Ltd. offers a wide range of high-quality food products. Emphasis on quality and hygiene is paramount to our business. C. NON-FOOD: With over 10,000 non-food articles, METRO Cash & Carry Pakistan (Pvt.) Ltd. offers one of the largest assortment of non-food articles under one roof in Pakistan with detailed attention paid to quality, guarantees and after-sales service.
DISTINGUISHING FEATURES:
• Lowest possible prices • Stock availability • One-stop shop • Extensive business hours • Quality guarantee • Free parking • After sales services • Promotional activities • Simple but comprehensive billing system • Great value for money WORKING AT METRO : METRO Cash & Carry is the international leading company in self -service wholesale. For over 40 years, the company has been supporting high-volume commercial customers. Today the company is represented in 29 countries and offers its commercial customers up to 50,000 different products (variable from country to country) under one roof. METRO Cash & Carry employs more than 100,000 people across the world and in many regions i s among the biggest employers. Qualified, highly-motivated employees create the foundations needed for successful expansion on an international level and sustained growth of the wholesaling company. A performance-driven approach, openness and international outlook are the corporate c ulture that we practice.
Why join Metro Group? "Wholesale and retail trade today is a sector of new departures.Experiencing and helping to shape the exciting developments inthe METRO Group is a great opportunity, particularly for peoplejust starting out in their careers. Expanding into a new foreign market, developing new sales concepts, tapping into innovative technologies for the group; these are only some of the challenges that our employees set themselves every day." Why join METRO Cash & Carry? METRO Cash & Carry employs more than 100,000 people across the world and in many regions is among the biggest employers. Qualified, highly-motivated employees create the foundations needed for successful expansion on an i nternational level and sustained growth of the wholesaling company. A performance-driven approach, openness and nternationality are the corporate culture that we practice.We offer international exposure and personal development through training abroad and also on-the-job opportunities for skill up gradation.
