MONOCLE
1 The mission Bringing the world into focus — Mono cle wa wass founded in 2007 as a briefing on global affairs, business, business, culture, design and much more. We belie believed ved there wa wass a globally minded audience audi ence that was hungr hungry y for opportunities and experiences beyond national borders. We also felt this was a generation generatio n that wanted wante d to know who was creating the best cities, cities , about abou t new business ventures ventures from Seoul to São Paulo and the people benchmarking quality in everything from media to hospitality. Ourr re Ou reade aders rs have proved proved us right right..
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The magazine A gl glob obal al bri briefi efing ng on affairs, busi busines ness, s, culture and design
— The magazine Monocle magazines are dense, bookish and collectable. They are commissioned, edited and designed at our Midori House headquarters in London’s Marylebone and call on a global team of staff editors editors and over over 30 correspondents from Beiru Beirutt to Mi la n, Washington to Singapore. Mon ocle : keeping an eye eye and an ear on the world.
1 Brazil’s command of the UN miss mission ion inHaiti 2 Rio’s drugs war 3 On boar board d a US aircraft carrier 4 The Norwe Norwegia gian n army’s officer-training school 5 Th e Philippines’ Marcos family
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The content Affai rs A global mix of reportage, essays essays and interinterviews with the forces shaping geopoli tics.
Business Devoted to identifying opportunities opportunities and inspiring the reader.
Design Bypassing hype, Design is dedicated dedicated to unearthing emerging and established talent wherever it may b e.
Edits Bite-sized and always thought provoking, Edits is full of vital life improvements curated in a fast-paced and well-researche well-researched d collection.
Culture A tight group of opinionated columnists, columnists, reviewers and interviewers deliver deliver the best in film, television, music, media and art.
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4 The readership A wo worl rldw dwid idee au audi dien ence ce — Facts & figures 59%, postgraduate degree £207,000, annual annual income 35-year-old, average age 25% female, 75% male 4 hours, average time spent on magazine Survey by Linda Jones & Par Partne tners rs
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Opinion-leading Informed Influential Affluent Global-minded Mon ocl e readers are are globally globally minde d, often working working and living across borders. They make up a demographic that is opportunityacross focused : looking for new business ideas around the glo be, keen to discover new hote ls, wanting to be up to date with the best developments develo pments in food, media, design, architecture architecture and more . Our core reader is an urban-dwelling, mba-educated, ceo/MD/entrepre- neur working working in finance, gover nment, design or the hospitality hospitalit y industry. Readers have an averag average e income of £207 ,000, and spend 3 weeks in hotels on an average of 10 business trips every year.The y are savvy savvy and design-conscious consumers who invest in property, art, cars, timepieces, fashion and interiors.
5 The circulation Onwards and upwards
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80,187 sales Circulation Monocle’s total aver average age global global circulation circulation is 80, 18 187 7 (Jul-Dec 2015). As a premium media brand, Mon ocle has a strict strict no-free-copies no-free-copies policy and our free circulation therefore therefore equals zero.
Top 10 markets EMEA 53%
AMERI AM ERICA CAS S 25%
ASIA ASI A PACIFC 22%
UK U SA Australia Canada Germany Portugal Singapore Italy France Hong Kong
