Vogue It’s one o the most amous brands in the world. And in Brazil it continues its legendary journey through the world o ashion and ideas. Vogue is a compass o trends in a boiling hot world. It’s the magazine that says what to wear, what to watch and where to go. It’s a bible o behavior trends with ashion as its main ocus, but it goes much beyond it. Vogue readers want to know, to think and discuss. Not only see. That’s why Vogue has a team o journalists with the most delicious texts in our press – Danuza Leão, Ruy Castro and Ignácio de Loyola Brandão are among our contributors. But beauty is a orm o intelligence, as philosophers say. Thereore, Vogue is a barn o new and mature talents in photography and art direction, with a sophisticated graphic standard.
Sections Shops A selection o the best there is in
Beauty and health Functional Gym, issue No. 354
accessories, clothes and styles. Style Fashion in all its aspects: trends, history, who is who, new designers, elegant women, jewelry. They talk about… Shows the coolest things going on in the world o arts, design, culture and ashion. Radar Everything new in a city or country is mapped out in this section. São Paulo, Rio de Janeiro, New York, Belo Horiz onte, Porto Alegre, Curitiba, Recie... Travel Shows the best places to visit or spend vacations in high style. At home News rom the décor and design universe. Beauty Makeup, hair, the latest treatments, ftness, nutrition and health. Fashion Must-read articles and impeccable photo essays. Always with top models showing what’s new. Articles Always brings curiosities and tips on dierent subjects: beauty, gastronomy, décor and much more. Lifestyle Readers stay up-to-date with new trends and behaviors, showing the liestyle o interesting Brazilians
Décor
Navy Home , issue No. 354
Culture
Book Guide, issue No. 354
Who’s on Vogue Constanza Pascolato, Carolina Overmeer, Fabrizio Rollo, Giovanni Frasson, Daniela Falcão, Adriana Bechara and Mônica Salgado. Article
Art at Rocinha, issue No. 354
Sections Shops A selection o the best there is in
Beauty and health Functional Gym, issue No. 354
accessories, clothes and styles. Style Fashion in all its aspects: trends, history, who is who, new designers, elegant women, jewelry. They talk about… Shows the coolest things going on in the world o arts, design, culture and ashion. Radar Everything new in a city or country is mapped out in this section. São Paulo, Rio de Janeiro, New York, Belo Horiz onte, Porto Alegre, Curitiba, Recie... Travel Shows the best places to visit or spend vacations in high style. At home News rom the décor and design universe. Beauty Makeup, hair, the latest treatments, ftness, nutrition and health. Fashion Must-read articles and impeccable photo essays. Always with top models showing what’s new. Articles Always brings curiosities and tips on dierent subjects: beauty, gastronomy, décor and much more. Lifestyle Readers stay up-to-date with new trends and behaviors, showing the liestyle o interesting Brazilians
Décor
Navy Home , issue No. 354
Culture
Book Guide, issue No. 354
Who’s on Vogue Constanza Pascolato, Carolina Overmeer, Fabrizio Rollo, Giovanni Frasson, Daniela Falcão, Adriana Bechara and Mônica Salgado. Article
Art at Rocinha, issue No. 354
The Luxury Market in Brazil Magazine is the best advertising media or luxury products 28% internet 16% Cable TV 4% Newspaper 1% Regular TV or radio
53% magazine
Fashion, culture and economy. Contents or luxury 31% Fashion
16% Culture 16% Economy 11% International 4% Gastronomy 4% Tourism 4% Leisure 14% Others Vogue appears as the second most read
magazine among the luxury market public 35% Veja 29% Vogue
Jewelry Gold , issue No. 354
10% Exame 4% Wish Report 2% Claudia 2% Elle 20% Outros
Source MCF Consultoria and GPK Pesquisa
Vogue readers Age between 18 and 45 years old. Gender 70% women and 30% men Number of Readings : Total o 440.200 readers. Main Target : A+B1 (73 %) Income Groups (27 %) Source Ipsos Marplan MediaCT
The Luxury Market in Brazil Magazine is the best advertising media or luxury products 28% internet 16% Cable TV 4% Newspaper 1% Regular TV or radio
53% magazine
Fashion, culture and economy. Contents or luxury 31% Fashion
16% Culture 16% Economy 11% International 4% Gastronomy 4% Tourism 4% Leisure 14% Others Vogue appears as the second most read
magazine among the luxury market public 35% Veja 29% Vogue
10% Exame 4% Wish Report 2% Claudia 2% Elle 20% Outros
Jewelry Gold , issue No. 354
Source MCF Consultoria and GPK Pesquisa
Vogue readers Age between 18 and 45 years old. Gender 70% women and 30% men Number of Readings : Total o 440.200 readers. Main Target : A+B1 (73 %) Income Groups (27 %) Source Ipsos Marplan MediaCT
Formats
1 page 20,8 x 27,5 cm
Double page 41,6 x 27,5 cm
1/2 horizontal page 20,8 x 13,6 cm
1/2 vertical page 10,3 x 27,5 cm
2/3 vertical page 13,6 x 27,5 cm
1/3 página vertical 6,8 x 27,5 cm
1/4 vertical page 10,3 x 13,6 cm
Price Table
Calendar
Full page 75.500,00 2/3 page 64.500,00 1/2 page 53.500,00 1/3 page 35.000,00 1/4 page 32.000,00 2nd cover 99.000,00 3rd cover 102.000,00 4th cover 110.000,00 Determined page 96.000,00 Double gate fold 178.500,00 Triple gate fold 231.000,00 Quadruple gate fold 338.000,00 1 page Vogue Promotion 92.000,00 1/2 page Vogue Promotion 62.000,00 Supplement subject to study
month
Vogue Figures Quadruple gate folder 80.2 x 27.5 cm
Print: 62,000 copies Subscription: 13.000 copies
Vogue Advertising Circulation: National Periodicity: Monthly Triple gate folder 60.9 x 27.5 cm
close
circulation
January (377) 13.12.2009 05.01.2010 February (378) 13.01.2010 29.01.2010 March (379) 12.02.2010 26.02.2010 April (380) 12.03.2010 26.03.2010 May (381) 13.04.2010 29.04.2010 June (382) 13.05.2010 28.05.2010 July (383) 11.06.2010 25.06.2010 August (384) 14.07.2010 30.07.2010 September (385) 13.08.2010 27.08.2010 October (386) 13.09.2010 27.09.2010 November (387) 13.10.2010 29.10.2010 December (388) 11.11.2010 29.11.2010 Subject to changes during the year.
Vogue Accessories (close 10.12) Sale,; Vogue autor; Abest (close 13.01) Fall-Winter Preview; Special jeans Fall-Winter collections; Vogue Jewelry 35th Anniversary; Vogue Kids 8 (close 07.04)) Vogue Jewelry Vogue accessories (close. 11.06) Spring-Summer Preview; Luxury Spring-Summer collections; H.Stern (close 06.08) Special jeans; Vogue Kids (close 06.09) Vogue Rio de Janeiro; Special Hairdressers Holidays; Vogue Jewelry
Formats
1 page 20,8 x 27,5 cm
Double page 41,6 x 27,5 cm
1/2 horizontal page 20,8 x 13,6 cm
1/2 vertical page 10,3 x 27,5 cm
2/3 vertical page 13,6 x 27,5 cm
1/3 página vertical 6,8 x 27,5 cm
1/4 vertical page 10,3 x 13,6 cm
Price Table
Calendar
Full page 75.500,00 2/3 page 64.500,00 1/2 page 53.500,00 1/3 page 35.000,00 1/4 page 32.000,00 2nd cover 99.000,00 3rd cover 102.000,00 4th cover 110.000,00 Determined page 96.000,00 Double gate fold 178.500,00 Triple gate fold 231.000,00 Quadruple gate fold 338.000,00 1 page Vogue Promotion 92.000,00 1/2 page Vogue Promotion 62.000,00 Supplement subject to study
month
Vogue Figures Quadruple gate folder 80.2 x 27.5 cm
close
circulation
January (377) 13.12.2009 05.01.2010 February (378) 13.01.2010 29.01.2010 March (379) 12.02.2010 26.02.2010 April (380) 12.03.2010 26.03.2010 May (381) 13.04.2010 29.04.2010 June (382) 13.05.2010 28.05.2010 July (383) 11.06.2010 25.06.2010 August (384) 14.07.2010 30.07.2010 September (385) 13.08.2010 27.08.2010 October (386) 13.09.2010 27.09.2010 November (387) 13.10.2010 29.10.2010 December (388) 11.11.2010 29.11.2010 Subject to changes during the year.
Vogue Accessories (close 10.12) Sale,; Vogue autor; Abest (close 13.01) Fall-Winter Preview; Special jeans Fall-Winter collections; Vogue Jewelry 35th Anniversary; Vogue Kids 8 (close 07.04)) Vogue Jewelry Vogue accessories (close. 11.06) Spring-Summer Preview; Luxury Spring-Summer collections; H.Stern (close 06.08) Special jeans; Vogue Kids (close 06.09) Vogue Rio de Janeiro; Special Hairdressers Holidays; Vogue Jewelry
Print: 62,000 copies Subscription: 13.000 copies
Vogue Advertising Circulation: National Periodicity: Monthly Triple gate folder 60.9 x 27.5 cm
ADVERTISING
COMMERCIAL DIRECTOR Ricardo Kowarick COMMERCIAL SUPERINTENDENT Luiz Antônio Martins Carneiro SPECIAL PROJECTS DIRECTOR Beatriz Monteiro SÃO PAULO CONTACTS Marli Falchero, Shirley de Oliveira , Silvia Cordeiro and Simone Pellegrino RIO DE JANEIRO: MANAGER Suely Bombiére CONTACTS Janaina Orlani and Luciana Sposito (55 21) 2247-1240
[email protected] /
[email protected] COMMERCIAL REPRESENTATIVES
SÃO PAULO / INTERIOR Instituto de Pesquisa e Marketing Datavip Ltda – Andréia Moutran Andressa Biata and Larissa Ortiz (55 19) 9190-0237 / 9100-2412 / 9100-2413 DISTRITO FEDERAL / GOIÁS Eduardo Godoy Associados & Representações Ltda – Eduardo Godoy (55 61) 8132-7373 / (55 11) 9623-7373 MINAS GERAIS / ESPÍRITO SANTO J.L.D. Consultoria e Assessoria Ltda – Josette Davis (55 31) 3261-6584 PARANÁ / SANTA CATARINA Yaguar Assessoria Empresarial Ltda – Jean-Luc Jadoul (55 41) 3336-4619 PERNAMBUCO Assumpção Bandeira de Melo (55 81) 3328-3803 / 3328-3170 RIO GRANDE DO SUL IL Representações – Leoni Zaveruska (55 51) 3245-1807 / 3245-1799 BAHIA
ADVERTISING
COMMERCIAL DIRECTOR Ricardo Kowarick COMMERCIAL SUPERINTENDENT Luiz Antônio Martins Carneiro SPECIAL PROJECTS DIRECTOR Beatriz Monteiro SÃO PAULO CONTACTS Marli Falchero, Shirley de Oliveira , Silvia Cordeiro and Simone Pellegrino RIO DE JANEIRO: MANAGER Suely Bombiére CONTACTS Janaina Orlani and Luciana Sposito (55 21) 2247-1240
[email protected] /
[email protected] COMMERCIAL REPRESENTATIVES
SÃO PAULO / INTERIOR Instituto de Pesquisa e Marketing Datavip Ltda – Andréia Moutran Andressa Biata and Larissa Ortiz (55 19) 9190-0237 / 9100-2412 / 9100-2413 DISTRITO FEDERAL / GOIÁS Eduardo Godoy Associados & Representações Ltda – Eduardo Godoy (55 61) 8132-7373 / (55 11) 9623-7373 MINAS GERAIS / ESPÍRITO SANTO J.L.D. Consultoria e Assessoria Ltda – Josette Davis (55 31) 3261-6584 PARANÁ / SANTA CATARINA Yaguar Assessoria Empresarial Ltda – Jean-Luc Jadoul (55 41) 3336-4619 PERNAMBUCO Assumpção Bandeira de Melo (55 81) 3328-3803 / 3328-3170 RIO GRANDE DO SUL IL Representações – Leoni Zaveruska (55 51) 3245-1807 / 3245-1799 BAHIA Lícia Fábio Produções e Eventos Ltda. – Lícia Fábio and Mirela Machado (55 71) 3242-8804 / 3247-6985 CEARÁ AG Holanda Comunicações Ltda – Agimiro Holanda (55 85) 3224-2267 / 9983-3472 LONDON Mr. Simon Darragh – Oberon Media – 354 Saint John Street – EC1V4NR London TEL (44) 07-595042823 –
[email protected] MILAN Mr Angelo Careddu – Oberon Media – Via Andegari 18 - 20121 Milan TEL (39) 02-874543, FAX (39) 02-876458 –
[email protected] BOARD OF DIRECTORS
DIRECTOR IN CHIEF Patricia Carta COMMERCIAL DIRECTOR Ricardo Kowarick EXECUTIVE DIRECTOR Idel Arcuschin FINANCIAL DIRECTOR Ana Cristina Ferreira Leite
Av. Brasil,1456, Jardim América, São Paulo / SP, cep 02020202, tel 3084 1400; www.cartaeditorial.com.br
