MEDIA KIT 2011
A UNIQUE PERSPECTIVE ON THE SUBCULTURES OF INDIA Motherland is the first Indian magazine to discard stereotypical “general interest” issues and instead provide an in-depth perspective on the trends, issues and ideas emanating from contemporary Indian subculture. Indian subculture is an intriguing, massive yet largely neglected category that includes everything from unknown rural communities to offbeat urban tribes.
COMING SOON
ENTERTAINMENT+ I.Q Motherland is the alternative for readers who are after a magazine with absorbing stories and strong design values. Each iss ue follows a theme around which editorial and visual content is developed. For our most recent issue, themed “Ecology”, we set our sights on uncovering the unique ways in which people in contemporary India are engaging with an idea of ecology. We work with both young, emerging and well renowned contributors who consi stently bring to readers a fresh take on contemporary India.
A COLLECTOR’S MAGAZINE Motherland’s unique book size, paper quality, cutting edge art direction, contemporary photo essays and long-form feature stories are all gea red towards it being a collector’s magazine as well as having a longer shelf life than most other publications. Moreover, Motherland’s collectable appeal is reinforced by each issue featuring a dynamic overall aesthetic which is driven by a different theme; it’s the kind of publication that readers continually anticipate.
SEEN IN ALL THE RIGHT PLACES Motherland is distributed at premium newsstands across India’s seven largest cities: Delhi, Mumbai, Bangalore, Hyderabad, Chennai, Calcutta and Pu ne. The magazine is also for sale in more than 50 select retail outlets such as Play Clan, Bombay Electric and Delhibased art bookstore CMYK. Additionally, the magazine is also available on board Indigo’s domestic and international flights.
EDITORIAL RECOGNITION In one year, Motherland has gained widespread editorial recognition in India and abroad. Articles have been syndicated in The Times of India for Crest , its weekend supplement, and by Courrier International, a Paris-based publication which compiles the most groundbreaking reportage from around the world.
WHO READS MOTHERLAND? Motherland has a growing, truly loyal and engaged readership. Of our readers, 90% are professionals in the 20 to 35 age group. Our readership comprises people who have travelled and worked/studied overseas or have aspirations to do so. Our audience also includes NRIs, international subscribers and key players in the arts, style, culture and media industries. Motherland readers have a deep appreciation of Indian cu lture as well as a keen interest in new trends found in India and overseas. As trendsetters and style-leaders, they actively seek out the best of Indian and foreign products.
WHAT SETS US APART Globally, magazines offering specialty reporting and ambitious design have proven to be successful: readers everywhere want to continue engaging with paper and print in the digital age. Motherland has closed the gap in offering a homegrown magazine with meaningful, cutting edge written and visual content. Past advertisers include: Levi’s, Nokia, Royal Enfield Motorcycles, HCL Technologies, Oberoi Hotels & Resorts, and IndiGo (India’s #1 low-fare airline). Motherland features limited advertising within the magazine. Our small ad-to-content ratio offers partners exclusive access to our readers.
DRAWING ON THE CREATIVE DNA OF WIEDEN+KENNEDY DELHI Motherland is published by creative agency, W+K Delhi. Established in November 2007, W+K Delhi is helping to define a new approach to branding in India. Rejecting the usual clichés of ‘aspirational’ pseudo-western imagery and defensive, in-your-face ethnicity, W+K Delhi’s work reflects an India that is finally comfortable in its own skin. Campaigns combine regional flair, values and tastes with global aesthetics and pop culture. W+K Delhi’s client list includes Heineken® India, Invista (LYCRA®, Coolmax®), as well as several new ‘tiger brands’ from India’s fastest-growi ng market categories, including Royal Enfield Motorcycles, HCL Technologies, Oberoi Hotels & Resorts, Trident Hotels, Xylys (Titan Industries Ltd.) and IndiGo (India’s #1 low-fare airline).
OVERVIEW Circulation: 15,000 ........................................ Frequency: Bimonthly ................................................. Cover price: 100 ...................................... Magazine: current issue, 136 pages.
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