Emprendimiento Proyecto Sombrilla Solar

CONTENIDO INTRODUCCIÓN....................................................................................................................4 RESUMEN EJECUTIVO......................................................................................................5 CAPÍTULO I.............................................................................................................................6 ASPECTOS RELEVANTES................................................................................................6 1.1 TÍTULO DEL PROYECTO............................................................................................6 1.2 LOCALIACIÓN GEOGRÁ!ICA DEL TEMA Y ÁREA DE IN!LUENCIA.....6 1." MARCO TEÓRICO.........................................................................................................7 1.# BASES TEORICAS:.......................................................................................................7 1.$ OBJETIVOS DE LA INVESTIGACIÓN...................................................................12 1.% OBJETIVOS GENERAL:............................................................................................12 1.& OBJETIVOS ESPECÍ!ICOS-....................................................................................13 CAPÍTULO II..........................................................................................................................13 ESTUDIO DE MERCADO..................................................................................................13 2.2 INVESTIGACIÓN DE MERCADO PERSPECTIVAS DE LA INVESTIGACIÓN DE MERCADO...................................................................................13 2."" PL 2. PLAN ANTE TEAM AMIE IENT NTO O DE DEL L PR PROB OBLE LEMA MA DE LA IN INVE VEST STIG IGAC ACIÓ IÓN N DE MERCADO.............................................................................................................................14 2.# OBJETIVOS GENERALES DE LA INVESTIGACIÓN DE MERCADO........14 2.$ OBJETIVOS ESPECÍ!ICOS DE LA INVESTIGACIÓN DE MERCADO......14 2.% DISE'O DE LA ENCUESTA.....................................................................................14 2.& MODELO DE LA ENCUESTA A REALIAR.......................................................15 2.( PRESENTACION DEL ENCUESTADOR...............................................................15 2.) DE!INICIÓN DE LA MUESTRA *TIPO DE LA MUESTRA Y EL TAMANO+ ...................................................................................................................................................17

2.).1 ANÁLISIS DE RESULTADOS...............................................................................18 2.).2 DATOS ESTADÍSTICOS GRA!ICOS ANÁLISIS DE RESULTADOS.......20 2.)." ANÁLISIS DE LA DEMANDA................................................................................21 2.).# DEMANDA ,ISTÓRICA- ACTUAL Y PROYECTADA...................................21 2.).$ ANÁLISIS DE LA O!ERTA....................................................................................22 2.).% O!ERTA ,ISTÓRICA- ACTUAL Y PROYECTADA............... ...................... .........................22 ..................22 2.).& ANÁLISIS DEMANDA INSATIS!EC,A.............................................................22 2.).( ANÁLISIS DE PRECIOS.........................................................................................23 CAPITULO III.........................................................................................................................23 ESTUDIO TÉCNICO...........................................................................................................23 ".1 N/0 34 P567.................................................................................................23 2

".2 L6849869;< G=>?968...........................................................................................23 "." MACRO LOCALIACIÓN:.........................................................................................25 ".# IMPORTANCIA MACRO.............................................................................................25 ".$ MICRO LOCALIACIÓN............................................................................................27 ".% IMPORTANCIA MICRO...............................................................................................27 ".& TAMA'O DE LA EMPRESA.....................................................................................28 ".( RE@UERIMIENTO DE RECURSOS.......................................................................29 ".) DESCRIPCIÓN DEL PROCESO..............................................................................30 CAPITULO IV........................................................................................................................30 #. ESTUDIO !INANCIERO..............................................................................................30 #.1 INVERSIÓN INICIAL....................................................................................................30 #.2 !INANCIAMIENTO.......................................................................................................30 #." CONCLUCIONES Y RECOMENDACIONES........................................................31

INTRODUCCIÓN 3

E' %/0/nt/ t%12o 0/ /n3o! /n /' Di0/4o 5 Con0t%u!!i6n $/ un P%ototio $/ So71%i'' Int/'i"/nt/ 0u0t/nt$o 7/$int/ /' u0o $/ ' En/%"8 So'%9 0u 3un!i6n /0 u1i!% /' 0o' % o0i!ion%0/ /%/n$i!u'%7/nt/  :' % %o;//% $/ 0o71% $/ 7n/% !ontinu ' u0u%io %ot/"i:n$o'o 08 $/ ' in!i$/n!i $/ 'o0 %5o0 u't%;io'/t0 %o;/ni/nt/0 $/ ' %$i!i6n 0o'% 5 $i!ion'7/nt/ 1%in$n /' n<'i0i0 $/ 0/'/!!i6n $/ ' 7i!%o 'o!'i=!i6n $/!u$ 0/ $/t/%7in6 ?u/ /' 7/2o% 'u"% % on/% un /7%/n$i7i/nto !o7o /0to /0 ' AV. A7=on0 5 P02/ @n"/' $/ ' E0t%/''9 /n ' !iu$$ $/ Lt!un". D$o ?u/ /0 un =on !on0i$/%$ !o7o !o7/%!i'9 5 n$ 7/2o% ?u/ i7'/7/nt% ''8 un 'n 7i"1'/ !on /' 'n/t. To$o9 o%?u/ ' /n/%"8 0o'% 3oto;o'ti! %/%/0/nt ' 7/2o% 0o'u!i6n % 0itio0  'o0 ?u/ 0/ n/!/0it $ot% $/ /n/%"8 /':!t%i!9 %/0/%;n$o '0 !on$i!ion/0 $/' /nto%no9 !o7o /0 /' !0o o% /2/7'o9 $/ 'o0 /0!io0 ntu%'/0 %ot/"i$o0 ?u/ 5 /n /0t/ !o%%/"i7i/nto. A$/7<09 /0t< !o7%o1$o ?u/ /' u0o $/ 0i0t/70 0o'%/0 /%7it/ o%%% $in/%o /n /' "o $/ 0/%;i!io0 >1'i!o0 $/ /n/%"89 5u$n$o  ' /!ono78 $/ 'o0 u0u%io0. L /o0i!i6n !ontinu  ' 'u= 0o'% "/n/% $i;/%00 3/!!ion/0 !ut'ti7o0 4o09 %in!i'7/nt/ o% 'o0 'to0 !o0to0 $/ !o71u0ti1'/0 360i'/0 % ' o1t/n!i6n $/ /n/%"8 5 o% 'o0 %o1'/70 7/$io71i/nt'/0 $/%i;$o0 $/ 0u /'ot!i6n. D/nt%o $/ un /!ono78 "'o1'i=$9 ' !o7/titi;i$$ $/ un 80 /0 uno $/ 'o0 %<7/t%o0 7<0 i7o%tnt/0 ?u/ $/1/7o0 t%t% $/ 7/2o%%.

RESUMEN EJECUTIVO 4

E' $/0%%o''o $/' %ototio $/ So71%i'' Int/'i"/nt/ !on0titu5/ ' $t!i6n $/ un 0i0t/7 $/ utono78 !on /n/%"8 't/%nti; 5 'i!!i6n /n /' !7o $/ ' %o"%7!i6n $/ /?uio0 $2unto0 ?u/ /%7itn un 7n/2o $/ un $i0o0iti;o 7u!o 7<0 !tu'i=$o 5 0in n/!/0i$$ $/ !on/i6n $/ /n/%"8 /':!t%i! !on;/n!ion'9 !/n un 0i0t/7 tot'7/nt/ ut6no7o 5 $/ 7'i uti'i=!i6n. E' %/!'/nt7i/nto "'o1' in$i0!uti1'/7/nt/  !ont%i1ui$o % ?u/ 0/ /7%/n$n n/"o!io0 %/'!ion$o0 !on ' $i0t%i1u!i6n $/ /n/%"8  t%;:0 $/ 7:to$o0 %/no;1'/0. S/ $/1/ !on0i$/%% ?u/ /0t/ /0tu$io 0/ %/3i/%/  un it 1<0i!o /%o '0 //!tti;0 0/ 10n /n $i0t%i1ui% to$0 '0 "70 $/ n/'/0 5 /n/%"80 3oto;o'ti!09 0/">n 'o0 %/?u/%i7i/nto0 $/' !'i/nt/  10/ $/ ' !!i$$ 5 ' $/7n$. En 08nt/0i09 /' %o5/!to t%t $/ ' $i0t%i1u!i6n / i7'/7/nt!i6n $/ n/'/0 0o'%/0 !o7o 7:to$o $/ /n/%"8 't/%nti;9 0u0t/nt$o /n /' 3o7/nto $/ un !u'tu% % /' u0o %!ion' $/ /n/%"8. S/  !on0i$/%$o n/!/0%io ?u/ ' !iu$$n8 /n "/n/%' !u/nt/ !on un 't/%nti; /n 7o7/nto0 $/ /0!0/=. E' %o5/!to ?u/ 0/ %/0/nt !u7'/ !on /0t/ 3in- in3o%79 %o;// 5 0ti03!/ ' $/7n$ uni3i! !on!/to0 /nt%/ $/7n$ 5 o3/%t 5 0u"i/%/ t:!ni!0 $/ u0o /3i!i/nt/0 $/ /n/%"8. E' /0tu$io t71i:n !/ %/3/%/n!i  to$o0 'o0 /'/7/nto0 ?u/ 0/%
ASPECTOS RELEVANTES 1.1 TÍTULO DEL PROYECTO. E' 7un$o ;i;/ un !%i0i0 71i/nt' 5 o% /''o !$ %o5/!to /7%/0%i' ?u/ 0/ /7%/n$ $/1/ !ont/7'%9 $/7<0 $/ '0 "nn!i0 /!on67i!09 0o'u!ion/0 ' !'/nt7i/nto "'o1'9 ' "ot7i/nto $/ 'o0 %/!u%0o0 ntu%'/09 ' u%1ni07o $/07/$i$o9  ' $/0t%u!!i6n $/ ' 1io$i;/%0i$$9 ' "u2/%o $/ ' ! $/ o=ono9  ' 7%!$ u/'' /!o'6"i! $/ 'o0 80/0 %i!o0 5 /' /!/0i;o !on0u7i07o. L %/0u/0t /0t< /n 7no0 $/ ' 0o!i/$$9 no 0o'o /n 'o0 "o1i/%no0. D/ 8 ?u/ /0t/ %o5/!to /%0i"u/9 no 0o'o 7/2o%% ' /!ono78 $/ 'o0 u0u%io09 0ino t71i:n !/%'/ un o%t/ ' 'n/t9 !on0titu5:n$o0/ /n un %o5/!to /n7%!$o t71i:n /n ' 0o0t/ni1i'i$$ 71i/nt'. Po% /0to 0/  'nt/o /0t/ EMPRENDIMIENTO SOMBRILLA MULTIUSOS SOLAR 1%in$
1.2 LOCALIACIÓN GEOGRÁ!ICA DEL TEMA Y ÁREA DE IN!LUENCIA

6

E' %o5/!to /0t< $i%i"i$o ' 0/!to% %/0i$/n!i' 5 !o7/%!i' $/ ' !iu$$ $/ Lt!un" 5 'o0 !on0u7i$o%/0 o u0u%io0 0on 'o0 1itnt/0 $/ /0t 'o!'i$$. 7i'i0 $/ /0t%to0 $/ !'0/ 7/$i9 %oi/t%io0 $/ $i0!ot/!09 %/0tu%nt/0 5 ot%o0 /0t1'/!i7i/nto0. M/$int/ 0/'/!!i6n $/ ' 7i!%o 'o!'i=!i6n $/!u$ ?u/ 0/ $/t/%7ino o% 3!to%/0 %/'/;nt/0 i7o%tn!i % 0u 'o!'i=!i6n !on //!tti;0 /n $o0 'u"%/0 !o7o- ' ;. 7=on0 5 02/ @n"/' $/ ' E0t%/'' 5 M/'!o% $/ B/n;i$/0 5 Gu5?ui' /n ' !iu$$ $/ Lt!un" $$o ?u/ /0 un =on !on0i$/%$ !o7/%!i'. 1." MARCO TEÓRICO

1.# BASES TEORICAS: En ' !tu'i$$9 'o0 ;n!/0 t/!no'6"i!o0 ;n /n !on0tnt/ $/0%%o''o 5 /' u0o $/ ' t/!no'o"8 u7/nt !on0i$/%1'/7/nt/ !on /' 0% $/ 'o0 4o0. Lo0 ;/n/=o'no0 0/ $/0/n;u/';/ /n un 71i/nt/ %o$/$o $/ to$ !'0/ $/ $/'nto0 t/!no'6"i!o0 5 0u t/n$/n!i /0 /0t% ' tnto $/ 'o0 7i07o09 $/7<0 '/0 $/0i/%t /' int/%:0 to$o ?u/''o ?u/ 0/ inno;$o% 5 ?u/ 3!i'it/ $/ '">n 7o$o 0u0 t%/0 o%$in%i0. P'nt/-

FQu/

/'

So'

%o$u!/

un

/no%7/

!nti$$

$/

/n/%"8-

%oi7$7/nt/ +9+  +*)* W o% !$ 0/"un$o. L t7603/% /t/%io% int/%!/t %oi7$7/nt/ ' 7it$ $/ un 1i''on:0i7 %t/ $/ ' /n/%"8 "/n/%$ o% /' 0o'9 o %oi7$7/nt/ +. t%i''on/0 $/ i'oWtio0 o% ' 4o. Sin /71%"o9 $/1i$o  ' %/3'/i6n9 $i0/%0i6n 5 10o%!i6n %o$u!i$ o% 'o0 "0/0 $/ ' t7603/%9 06'o un ,J $/ /0t /n/%"89 o %oi7$7/nt/ *., t%i''on/0 $/ i'oWtio0 o% '!n=n ' 0u/%3i!i/ $/ ' ti/%%.F FE0t /n/%"8 /0 ' ?u/ on/ /n 7%! ' “7?uin%iF $/ ' Ti/%%. Un %/"u'$o% $/ !%"9 !u5 7i0i6n /0 /;it% 0o1%/!%"0 o $/0!%"0 /!/0i;0 ' !u7u'$o%9 ?u/ '/ %o$u!i%8 $4o0 i%%/;/%0i1'/0 5 0/"u%% ?u/ /' 0i0t/7 t%12/ 0i/7%/ /n /' unto $/ 7<i7 /3i!i/n!i. Un /7%/0 /0/!i'i0t /n /n/%"8 %/no;1'/ 'nt/- Qu/ 'o0 n/'/0 0o'%/0 0on $i0o0iti;o0 ?u/ %o;/!n ' /n/%"8 ?u/ no0 ''/"  ' ti/%% /n 3o%7 $/ %$i!i6n 0o'%9 /' !o7on/nt/ %in!i' $/ 'o0 n/'/0 0o'%/0 0on 7

'0 !:'u'0 $/ 0i'i!io9 '0 !:'u'0 $/ 0i'i!io /0 /' !o7on/nt/ 10/ $/ 'o0 n/'/0 0o'%/0. A 0u ;/= 0/ 'nt/ ?u/- L0 75o%/0 /3i!i/n!i0 0/ 'o"%n /n 0i'i!io 7ono !%i0t'ino ?u/ '!n= /n 76$u'o0 !o7/%!i'/0 /' +J9 ' /3i!i/n!i $/ 'o0 o'i !%i0t'ino 0on in3/%io%/0 +(K J9 /%o $/ i"u' 3o%7 0on 76$u'o09 !on 7"n83i!o0 %/n$i7i/nto0 5 3i1i'i$$. Lo0 n/'/0 3oto;o'ti!o0 /0tni!o 'i7it ' ;/'o!i$$ $/ o/%!i6n $/' 7i!%o%o!/0$o%9 5 ?u/ no 0/ u/$/ 1u0!% $/ 7/7o%i un nu/; in0t%u!!i6n9 nt/0 $/ ?u/ 3in'i!/n '0 t%n03/%/n!i0 $/ $to0 ?u/ u$i/%n %/0u't% $/ ' in0t%u!!i6n nt/%io%. Lo0 %i7/%o0 o!un '0 ++ o0i!ion/0 %i7/%0 ?u/ ;n $/0$/ ' **  ' *B9 5 'o0 0/"un$o0 '0 o0i!ion/0 ?u/ 0i"u/n9 o 0/ $/ ' *  ' . Lo0 %/"i0t%o0 /0/!i'/0 !onti/n/n ' '1% $/ /0t$o9 'o0 %/"i0t%o0 $/ $to0 $/ 'o0 t%/0 u/%to0 $/ /nt%$ 0'i$9 'o0  1it0 7/no0 0i"ni3i!ti;o0 $/' %o"%7!ount/%9 /' !ont$o% $/' R/' Ti7/ C'o!Count/% 5 un %/"i0t%o unt/%o ''7$o i'/ S/'/!tR/"i0t/%. Lo0 %i7/%o0 o!un '0  o0i!ion/0 ?u/ ;n $/ ' *  ' *. 'o0 1n!o0 $/ %/"i0t%o0 !on0i0t/n /n 0t !ut%o "%uo0 o 1n!o0 $/ + %/"i0t%o0 !$ uno9 ?u/ 0/ /n!u/nt%n 0u/%u/0to0 /n '0 $i%/!!ion/0 ?u/ ;n $/ ' +*  ' +. S/ u/$/ o/%% !on un 0o'o 1n!o  ' ;/=9 /' !u' 0/ 0/'/!!ion 7/$int/ 'o0 1it0  5  $/' i'/ S/'/!t R/"i0t/% ).).).K O%"ni=!i6n $/ ' 7/7o%i Int/%n /n ' 37i'i PIC+ M/7o%i $/ P%o"%7 Int%o$u!!i6n  'o0 7i!%o!ont%o'$o%/0 Mnu'. L "%n ;/nt2 $/ /0t %?uit/!tu% /0 ?u/ /%7it/ un "%n o%%o $/ in0t%u!!ion/0 5 ?u/ /' %/0u't$o $/ !u'?ui/% in0t%u!!i6n ?u/ o/%/ !on ' 7/7o%i9 5 0/ $/ 0i7'/ o $o1'/ o/%n$o9 u/$/ $/2%0/ /n ' 7i07 8

o0i!i6n $/ 7/7o%i o /n /' %/"i0t%o W9 0/">n 0/ 0/'/!!ion/ !on un 1it $/ ' 7i07 in0t%u!!i6n. D/nt%o $/ /0t0 in0t%u!!ion/0 0/ /n!u/nt%n /' GOTO 5 /' CALL ?u/ /%7it/n !%"% /n 3o%7 $i%/!t un ;'o% !on0tnt/ /n /' PC !i/n$o ?u/ /' %o"%7 0't/  !u'?ui/% o0i!i6n $/ ' 7/7o%i. Ot%0 in0t%u!!ion/0 $/ !ont%o' 0on 'o0 SIP o FS't/o0F !on$i!ion'/09 ?u/ %o$u!/n un in!%/7/nto $i!ion' $/' PC 0i 0/ !u7'/ un !on$i!i6n /0/!83i!9 !i/n$o ?u/ /' %o"%7 0't//9 0in /2/!ut%9 ' in0t%u!!i6n 0i"ui/nt/. C$ o0i!i6n /0 $/ ++ 1it0 5 /%7it/ "u%$% un !oi !o7'/t $/' PC. Co7o /n to$ 7/7o%i tio i'9 'o0 $to0 0on !!/$i$o0 $/ 7n/% t' ?u/ /' %i7/%o ?u/ /nt% /0 /' u'ti7o ?u/ 0'/. P'1% $/ E0t$o $/' P%o!/0$o% L '1% $/ /0t$o $/' %o!/0$o% !onti/n/ 'o0 t%/0 1it0 $/ /0t$o $/ ' ALU9 5 ot%o0 1it0 ?u/ o% !o7o$i$$ 0/ in!'u5/%on /n /0t/ %/"i0t%o- ,    K ) + * STATUS E' 1it Z in$i! ?u/ /' %/0u't$o $/ ' >'ti7 o/%!i6n 3u/ CERO. E' 1it C in$i! !%%/o $/' 1it 7<0 0i"ni3i!ti;o $/' %/0u't$o $/ ' >'ti7 o/%!i6n $/ 0u7. E' 1it PD 0i%;/ % $/t/!t% 0i ' 'i7/nt!i6n 3u/ "$ 5 /n!/n$i$ nu/;7/nt/9 ti/n/ ?u/ ;/% !on ' 0/!u/n!i $/ ini!i'i=!i6n9 /' t!$o"ti7/% 5 ' in0t%u!!i6n 0'//9 5 0u u0o 0/ $/t''% /n ' 0/!!i6n %/3/%i$ ' 7o$o POWER DOWN. E' 1it TO 0i%;/ % $/t/!t% 0i un !on$i!i6n $/ %/0/t 3u/ %o$u!i$ o% /' t!$o"ti7/%9 /0t< %/'!ion$o !on 'o0 7i07o0 /'/7/nto0 ?u/ /' 1it nt/%io% 5 0u u0o 0/ $/t''% /n ' 0/!!i6n %/3/%i$ ' WATCH DOG TIMER. Lo0 1it0 $/ 0/'/!!i6n $/ <"in PA*PA+PA) 0/ uti'i=n /n '0 in0t%u!!ion/0 $/ 0'to GOTO 5 CALL9 5 0/ /'i!%n !on $/t''/ /n ' 0/!!i6n %/3/%i$  '0 in0t%u!!ion/0 $/ !ont%o'9 5  ' o%"ni=!i6n $/ ' 7/7o%i $/ %o"%7. E' %/"i0t%o IND ?u/ o!u ' o0i!i6n * no /0t< i7'/7/ntn$o 380i!7/nt/ 59 !o7o 0/  /'i!$o9 0/ '/ %/3/%/n!i /n /' $i%/!!ion7i/nto in$i%/!to $/ $to0 un?u/ 0/ uti'i= /' !ont/ni$o $/ SR. En ' $i%/!!i6n /0t< /' %/"i0t%o TAR* ?u/ u/$/ 0/% '/8$o 5 /0!%ito !o7o !u'?ui/% ot%o %/"i0t%o. E' PC o!u ' o0i!i6n ) $/' <%/ $/ $to0 /n $on$/ 0/ '' /' %/"i0t%o PCL ' ?u/ 0/ 4$/n K 1it0 ui'i%/0 5 0/ !on/!tn !on 'o0 $o0 ni;/'/0 $/ ' Pi' 9

/n '0 in0t%u!!ion/0 CALL 5 RETLW. E' %/"i0t%o $/ E0t$o o!u ' o0i!i6n K 5 /nt%/ 0u0 1it0 0/ /n!u/nt%n 'o0 0/4'i=$o%/0 C9 DC 5 Z 5 'o0 1it0 PA+ 5 PA* ?u/ 0/'/!!ionn ' <"in /n ' 7/7o%i $/ %o"%7. Lo0 %/"i0t%o0 ?u/ o!un '0 o0i!ion/0  9 5 , 0oo%tn 'o0 Pu/%to0 A9 B 5 C $/ ES. Pu/$/n 0/% '/8$o0 5 /0!%ito0 !o7o !u'?ui/% ot%o %/"i0t%o 5 7n/2n 'o0 ;'o%/0 $/ 'o0 1it0 ?u/ /nt%n 5 0'/n o% 'o0 in/0 $/ ES $/' 7i!%o!ont%o'$o%. En uno $/ 'o0 %/"i0t%o0 $/ !ont%o' $/' 0i0t/7 $/ int/%%u!ion/0 /i0t/ un 1it $/ 1i'it!i6n "/n/%' $/ int/%%u!ion/0 GIE9 ?u/ $/1/ 0/% %o"%7$o /n + % ?u/ '0 int/%%u!ion/0 u/$n !tu%. L in0t%u!!i6n RETIE ?u/ 0/ uti'i= ' 3in' $/ ' %utin $/ int/%%u!i6n9 /0 i$:nti!  un %/to%no $/ 0u1%utin9 0';o ?u/ $/7<0 !o'o! /n uno uto7n %/"i0t%o $/ ' 7/7o%i int/%n. En /0t0 $o0 in0t%u!!ion/09 /' >ni!o 1it 3/!t$o $/ ' '1% $/ /0t$o $/' %o!/0$o% /0 /' 1it C9 ?u/ to7%< /' ;'o% ?u/ t/n8 /' 1it , o /' 1it *9 0/">n 0/ /' 0/nti$o $/' $/0'=7i/nto. E0t in0t%u!!i6n /0 7u5 >ti' % /' 7niu'/o $/ n>7/%o0 BCD /7?u/t$o09 /n 'o0 ?u/ /n un 0o'o 15t/ 0/ "u%$n $o0 $8"ito0 BCD. L0 $o0 o/%!ion/0 ?u/ 0i"u/n 0on ' 0u7 5 ' %/0t %it7:ti!0- ADDW 39$ 0u7 %it7:ti!9 $/0tino  3 W SUBW 39$ %/0t %it7:ti!9 $/0tino  3 ( W E0t0 o/%!ion/0 3/!tn  'o0 t%/0 1it0 $/ /0t$o C9 DC 5 Z. E' 1it Z 0/ on/ /n + 0i /' %/0u't$o $/ ' o/%!i6n /0 ********9 5 0/ on/ /n * 0i /' %/0u't$o ti/n/ !u'?ui/% ot%o ;'o%. Si 5 un !%%/o $/' 1it ,9 /0 $/!i% ?u/ /' %/0u't$o /0 75o% ?u/ )9 /' 1it C %/0u't +9 /n !0o !ont%%io %/0u't *. E0to 'o !/ 0i7'/7/nt/ "u%$n$o /n /' 0t! un !oi $/' PC in!%/7/nt$o9 nt/0 $/ ?u/ /' 7i07o 0/ !%"$o !on ' nu/; $i%/!!i6n . L >ni! $i3/%/n!i !on ' in0t%u!!i6n GOTO %/0/!to $/ ' 3o%7 /n ' ?u/ 0/ %/'i= /' 0'to9 /0 ?u/ /n ' in0t%u!!i6n CALL ' !on0tnt/  ti/n/ 0o'o  1it0 /n ;/= $/ . E0to !/ ?u/ 'o0 0'to0  0u1%utin 0o'o u/$n %/'i=%0/  o0i!ion/0 ?u/ /0t:n /n '0 %i7/%0 7it$/0 $/ '0 <"in0 7/n!ion$0.

10

RETLW  %/to%no $/ 0u1%utin !on !on0tnt/ 9 W   E0t in0t%u!!i6n %o$u!/ /' %/to%no $/ 0u1%utin !on un !on0tnt/ 'it/%'  /n /' %/"i0t%o W. L o/%!i6n ?u/ %/'i= !on0i0t/ 0i7'/7/nt/ /n 0!% $/' 0t! un ;'o% 5 !%"%'o /n /' PC. E0/ ;'o% /0 /' PC in!%/7/nt$o nt/0 $/ %/'i=% /' 0'to9 $/ ' >'ti7 in0t%u!!i6n CALL /2/!ut$9 o% 'o tnto /0 ' $i%/!!i6n $/ ' in0t%u!!i6n 0i"ui/nt/  $i!o CALL. D$o ?u/ /' 0t! /0 $/ ++ 1it09 /' ;'o% !%"$o /n /' PC /0 un $i%/!!i6n !o7'/t9 5 o% 'o tnto 0/ u/$/ %/to%n%  !u'?ui/% o0i!i6n $/ ' 7/7o%i $/ %o"%79 0in i7o%t% !o7o /0t:n 'o0 1it0 $/ 0/'/!!i6n $/ <"in. Con un ni;/' $/ !%" $/ C)  *9A 0/ n/!/0it%8n $o0 o%0 % un !%" !o7'/t9 08 !o7o % un t0 $/ !%" $/ ) C  K.) A n/!/0it%8n K* 7inuto0 % !%"% !o7'/t7/nt/ ' 1t/%8 ?u/ 0/ /n!ont%1 ini!i'7/nt/ /n un /0t$o ;!8o9 to$o /0to 0uoni/n$o ?u/ ' 1t/%8 /0 +**J /3i!i/nt/ /n ' 10o%!i6n $/ ' !%". S/ !on0i$/% un t0 $/ !%" 7u5 %<i$0 $/ + o% o 7/no09 "/n/%'7/nt/ %/?ui/%/n ?u/ /' !%"$o% t/n" ' !!i$$ $/ 0u/%;i0% !ui$$o07/nt/ 'o0 %<7/t%o0 $/ ' 1t/%89 t'/0 !o7o t/n0i6n /nt%/ 0u0 t/%7in'/0 5 ' t/7/%tu% % /;it% ' 0o1%/!%" 5 $4o $/ '0 !:'u'0 ?u/ !on3o%7n $i!o !u7u'$o%. Un 1t/%8 int/'i"/nt/ "/n/%'7/nt/ 0/ $/3in/ !o7o un ?u/ !onti/n/ '">n tio $/ $i0o0iti;o /'/!t%6ni!o ?u/ '/ /%7it/ !o7uni!%'/ ' !%"$o% /' /0t$o $/ 08 7i07. Po% /2/7'o9 'o0 !%"$o%/0 % i'0 AA 5 AAA 0on $/ tio int/'i"/nt/9 /0to0 7onito%/n /' ;o't2/ $/ ' 1t/%8 5 u7/ntn '/nt7/nt/ ' !o%%i/nt/ $u%nt/ /' %o!/0o $/ !%"9 0t ?u/ ' 1t/%8 /0t< !o7'/t7/nt/ !%"$9 /' $i0o0iti;o $/t/%7in ?u/ ' 1t/%8 /0t< tot'7/nt/ !%"$ !un$o ' t/n0i6n !o7i/n=  $i07inui%9 /0to0 !%"$o%/0 0/ /ti?u/tn  7/nu$o !o7o un V9 FD/'t(VF 'o ?u/ in$i! ?u/ 0/ 10n /n 0u/%;i0% /' !71io $/ ;o't2/. E' %o1'/7 /0 ?u/ ' 7"nitu$ V u/$/ ''/"%  0/% 7u5 /?u/4 o in!'u0o nu'9 /0to u/$/ "/n/%% $i3i!u't$/0 % ?u/ /' !%"$o% $/t/%7in/ 0i '0 1t/%80 5 0/ /n!u/nt%n !o7'/t7/nt/ !%"$0 'o ?u/ u/$/ o!0ion% un 0o1%/!%" $/ '0 7i0709 'o ?u/ !o%t 0u ti/7o $/ ;i$ >ti'.

11

C$ ;/= 0on 7<0 3%/!u/nt/0 'o0 $i0o0iti;o0 10$o0 /n /0t/ /n3o?u/9 /nt%/ /''o0 !%"$o%/0 % t/':3ono0 !/'u'%/09 %/%o$u!to%/0 $/ u$io $i"it'/09 /%o /n "/n/%' 0on uti'i=$o0 % un "%n !nti$$ $/ 'i!!ion/0 ?u/ %/?ui/%n to70 $/ !o%%i/nt/ $i%/!t !on un t/n0i6n $/  V 5 un !o%%i/nt/ $/ 0t ** 7A. E0to0 !%"$o%/0 u/$/n 0/% uti'i=$o0 /n $i0o0iti;o0 !u5o0 /%i3:%i!o0 0/n tot'7/nt/ !o7ti1'/ !on /' %oto!o'o USB o /%i3:%i!o0 ?u/ 0/ $i/%/n  ' $i0!i'in $/ ot/n!i USB. i"u% No  To7 $/ Co%%i/nt/ Di%/!t $/ **7A 7/$int/ u/%to USB. u/nt/- Auto%/0 ).). R/"u'$o% $/ Vo't2/. S/ $i!/ ?u/ 'o0 0/%;o7oto%/0 0on $i0o0iti;o0 !on un /2/ $/ %/n$i7i/nto !ont%o'$o 5 ?u/ u/$/ 0/% ''/;$o  o0i!ion/0 n"u'%/0 /0/!83i!0 ' /n;i% un 0/4' !o$i3i!$. No%7'7/nt/ /' 31%i!nt/ in$i! !u' /0 ' !o%%i/nt/ ?u/ !on0u7/ ?u/ 3%/!u/nt/7/nt/ /0 7u5 12 /%o u/$/ ''/"%  /!/$/% + A7/%io 0i /' 0/%;o7oto% /0t< /n!';$o. Si /' !i%!uito !/?u/ ?u/ /' n 0/ $/0//. C$ 0/%;o ti/n/ 0u0 7<%"/n/0 $/ o/%!i6n9 ?u/ 0/ !o%%/0on$/n !on /' n!o $/' u'0o 7<i7o 5 78ni7o ?u/ /' 0/%;o /nti/n$/. En !0o0 7<0 "%;/09 /n 'o0 ?u/ ' /%u!i6n /%0i0t/9 u/$/ 0/% n/!/0%io %/'i=% un in$u!!i6n $/ to'/%n!i !on PUVA.F S/">n /' D%. Gon=<'/=9 C0t%o9 /n 0u %t8!u'o $/ So' 5 /n;/2/!i7i/nto $/ ' i/'- FLo0 %5o0 UV9 0o1%/ to$o $/ tio A9 08 !o7o ot%o0 3!to%/0 /t/%no0 %o;o!n ' 3o%7!i6n $/ %$i!'/0 'i1%/0 !on "%n !!i$$ oi$nt/9 ?u/ $4n '0 !:'u'0 5 %o;o!n un /n;/2/!i7i/nto $/ ' i/'. 1.$ OBJETIVOS DE LA INVESTIGACIÓN

1.% OBJETIVOS GENERAL: Ln=% ' 7/%!$o 'o!' un %o$u!to inno;$o% ''7$o “So71%i'' Mu'tiu0o0 So'%”9 /'1o%$o !on 7no $/ o1% $/ 't !'i$$ 5 uti'i=n$o 'o0 7/2o%/0 7t/%i'/0 % 0u 31%i!!i6n. A5u$n$o 08  n/"o!io0 no!tu%no0 12

?u/ 0/ /n!u/nt%n /n ' !iu$$ $/ Lt!un" 5 S'!/$o9 $on$/ /0 nu/0t%o !7o $/ !o7/%!i'i=!i6n .

1.& OBJETIVOS ESPECÍ!ICOS: 

D/t/%7in% /0t%t/"i0 % ' int%o$u!!i6n $/' %o$u!to 5 0/%;i!io /n /' 7/%!$o 'o!'.



A'!n=% un o0i!i6n !o7/titi; 5 6ti7 $/nt%o $/' 7/%!$o 'o!'. O1t/n!i6n $/ ;/nt20 !o7/titi;0 0o0t/ni1'/ /n /' ti/7o 5 $/3/n$i1'/



3%/nt/  ' !o7/t/n!i. 

Cont% !on un 1u/n 'n $/ 7%/tin".



D/3ini% '0 /0t%t/"i0 $/ 7%/tin" $/' %o$u!to.

CAPÍTULO II ESTUDIO DE MERCADO 2.2 INVESTIGACIÓN DE MERCADO INVESTIGACIÓN DE MERCADO

PERSPECTIVAS

DE

LA

A !ontinu!i6n 0/ $i0/4%< 5 0/ i7'/7/nt%< un in;/0ti"!i6n $/ 7/%!$o !on /' %o60ito $/ o1t/n/% in3o%7!i6n ?u/ /%7it i$/nti3i!% '0 %/3/%/n!i0 $/' !on0u7i$o% o12/ti;o. L in;/0ti"!i6n %o/n$/ 

D/t/!t% n/!/0i$$/0 in0ti03/!0 $/ 'o0 !on0u7i$o%/0 E;'u% ' 0ti03!!i6n $/ 'o0 !on0u7i$o%/0.



D/t/!t% 'o0 0/"7/nto0 $/ 7/%!$o E0t1'/!/% ' i7"/n 5 /' o0i!ion7i/nto $/ %o$u!to0 0i7i'%/0 .



D/t/%7in% ' /%!/!i6n $/' !'i/nt/ o12/ti;o !on %/0/!to ' nu/;o %o$u!to S/'/!!ion% 7:to$o0 $/ $i0t%i1u!i6n Et!.

L in;/0ti"!i6n /0t< $i%i"i$  /%0on0 $/ !'0/ 0o!i' 7/$io 't 5 't9 ?u/ !u/ntn !on "%n o$/% $?ui0iti;o 5 ;'o%n /n 'to "%$o ' o0i1i'i$$ $/ un /n/%"8 't/%nti; ?u/ "%nti!/ /' $/0%%o''o /ito0o $/ 0u0 '1o%/0 !oti$in0. L %in!i' /%0/!ti; $/ /0t in;/0ti"!i6n 0/%< ' $/ o%t% in3o%7!i6n %/!o'/!t$ 5 n'i=$ /n 3o%7 0i0t/7
'o0 n/'/0 0o'%/0 !o7o /n/%"8 't/%nti;9 5 o$/%9 $/ /0t/ 7o$o9 %o5/!t% ' $/7n$ 5 /' /0tu$io 3inn!i/%o.

2." PLANTEAMIENTO DEL PROBLEMA DE LA INVESTIGACIÓN DE MERCADO E' %/0/nt/ %o5/!to /0t< 'nt/$o !o7o un 't/%nti; % 'i% /n %t/ ' $i38!i' 0itu!i6n /n/%":ti! ?u/ ;i;/ /' 809 5 $/7<0 % !ont%i1ui% $/ un 7n/% 0o0t/ni1'/  ' %ot/!!i6n $/' 7/$io 71i/nt/ $/1i$o  ' %o1'/7
2.# OBJETIVOS GENERALES DE LA INVESTIGACIÓN DE MERCADO Ent%/ 'o0 o12/ti;o0 "/n/%'/0 $/ ' in;/0ti"!i6n $/ 7/%!$o t/n/7o0-

1+ D/t/%7in% ' %/0/n!i $/ un ot/n!i' ni!o $/ 7/%!$o 'o!' /n /' E!u$o%.

2+ I$/nti3i!% '0 !tu'/0 oo%tuni$$/0 $/ 7/%!$o % ' o3/%t $/' %o$u!to.

2.$ OBJETIVOS ESPECÍ!ICOS DE LA INVESTIGACIÓN DE MERCADO Lo0 o12/ti;o0 /0/!83i!o0 0on-

1+ I$/nti3i!% /' /%3i' 5 %/3/%/n!i0 $/' !'i/nt/. 2+ An'i=% '0 !%!t/%80ti!0 5 !o7o%t7i/nto $/' !'i/nt/ 3%/nt/ ' nu/;o %o$u!to.

"+ E0t1'/!/% /' 7/2o% !n' $/ $i0t%i1u!i6n $/' %o$u!to. #+ Cono!/% ' in3'u/n!i $/' %/!io !on %/0/!to  ' !/t!i6n $/' %o$u!to. $+ An'i=% /' "%$o $/ i7o%tn!i $/' %o$u!to % 'o0 !'i/nt/0. 2.% DISE'O DE LA ENCUESTA 14

L /n!u/0t 0/ 10  t%;:0 $/ ' /nt%/;i0t9 ?u/ 0/">n Vi''3%n! + 3i%7 ?u/ ' /n!u/0t9 “!on0i0t/ /n o1t/n/% in3o%7!i6n9 oinion/09 0u"/%/n!i0 5 %/!o7/n$!ion/09 7/$int/ '0 t:!ni!0 !o7o- L /nt%/;i0t 5 /' !u/0tion%io”. L /;'u!i6n 10$ /n no%70 $/ !o7/t/n!i /i"/ ' u/0t /n 2u/"o $/ '"uno0 %/?ui0ito0  t/n/% /n !u/nt /n /' $i0/4o $/ in0t%u7/nto0. Ent%/ /''o0;'i$/=9 !on3i1i'i$$ 5 %/%/0/ntti;i$$9 /0 $/!i%9 ' %/'/;n!i $/ 'o0 $i0tinto0 0/!to0 !on0i$/%$o0 /n $/t%i7/nto $/ 'o0 7/no0 0i"ni3i!ti;o0. O12/ti;i$$ o ' in$//n$/n!i $/' 2ui!io /;'u$o /n /' %/"i0t%o $/ ' in3o%7!i6n. E0!'0 $/ /0ti7!i6n

O10/%;!i6n $i%/!t.



En!u/0t /nt%/;i0t 5 !u/0tion%io.

M/$int/ ' /nt%/;i0t9 ?u/ !on0i0t/ /n un !on;/%0!i6n /nt%/ un o 7<0 /%0on0 /n ' !u' uno /0 /' /nt%/;i0t$o% 5 /' ot%o u ot%o0 0on 'o0 /nt%/;i0t$o0. L /nt%/;i0t 0/ uti'i= % %/!1% in3o%7!i6n /n 3o%7 ;/%1'9  t%;:0 $/ %/"unt0 ?u/ %oon/ /' in;/0ti"$o% o /nt%/;i0t$o%9 !o7o 0/ %/0/nt /n /' An/o A. Po% /0to 0/ $/!i$i6 uti'i=% /0t/ 7:to$o % "%nti=% ?u/ /' %o5/!to ;  0/% $/ "%n uti'i$$ 5 ?u/ %/'7/nt/ /0 n/!/0%io. 2.& MODELO DE LA ENCUESTA A REALIAR

2.( PRESENTACION DEL ENCUESTADOR Bu/no0 $80t%$/09 So7o0 un "%uo $/ /0tu$int/0 $/ ' UTC. E0t /n!u/0t 0/ 10 /n /' /7%/n$i7i/nto $/ un 0o71%i'' 0o'%

!u50 !%!t/%80ti!0 %in!i'/0

0on /' %oo%!ion% 'u=  10/ $/ '/$0 7/$int/ ' uti'i=!i6n $/ n/'/0 0o'%/0 5 ' o!i6n % !%"% ' 1t/%8 $/ $i0o0iti;o0 t'/0 !o7o !/'u'%/09 T1'/t9 iPo$9 /t!. E0t7o0 int/%/0$o0 /n !ono!/% 0u oini6n9 o% 3;o%9 0/%8 tn 71'/ $/ !ont/0t% /' 0i"ui/nt/ !u/0tion%io L in3o%7!i6n ?u/ no0 %oo%!ion/ 0/%< uti'i=$ % !ono!/% ' ;'o%!i6n $/' %o$u!to 0o71%i'' 0o'% /n /' 7/%!$o. E' !u/0tion%io $u%  7inuto0 %oi7$7/nt/. G%!i0. 15

PERIL DEL ENCUESTADO E$$XXXXXXXX.

S/oXXXXXXX..

1. E< <8 6848 34 1 84 %- 3;<3 %  “/5 9<78<7” 5 1  “<838 9<78<7” C67o $/ int/%/0nt/ /0 % U$. 1

2

3

4

5

6

2. C>4  6>4 3 48 9=9<7 688677968 < 4 878< 34 F367 /09448 /479 48   un!ion'i$$   D/ 7o$   
". A 78H 3  /39  /39 4 =788 6909 9
#. C/F88 7 F367 8 < F69 3   **(* Y   **(* Y   **(* Y

$. C>4  6>4 3 48 9=9<7 688677968 < 4 878< 34 F367 /09448 48   No 'o n/!/0ito   E0 7u5 !%o   E0 $i38!i' $/ u0% 16

  Ot%0 ;%i1'/0

%. ,8 66K83 73 K8048 8<79/<7 3 ./.   Si   No

&. S9 <7 F367 7H98 39F<904 K5 @ 78< F0804  4 6/9<3   P%o11'/   Mu5 %o11'/   N$

(. C>4  6>4 3 4 9=9<7 8F67 4 878< 34 F367   Si7'i!i$$   
). @ F9<9;< 4 /6 S.M.S   Mu5 int/%/0nt/   Int/%/0nt/   N$

2.) DE!INICIÓN DE LA MUESTRA *TIPO DE LA MUESTRA Y EL TAMANO+ Lt!un" /0 un !iu$$ $/' E!u$o% !on 75o% o1'!i6n9 0/%
Don$/ n- T74o $/ ' 7u/0t%

17

Z- Po%!/nt2/ $/ $to0 ?u/ 0/ '!n= $$o un o%!/nt2/ $/ !on3in= $/'

J

P- P%o11i'i$$ $/ :ito. En /0t/ !0o9  %/%/0/nt ' %o11i'i$$ $/ ?u/ /' %o$u!to i7o%t$o 0/ !o7%$o o% /' !'i/nt/ 7/t. ?- P%o11i'i$$ $/ 3%!0o. D- M<i7o /%%o% /%7i0i1'/. D/ !u/%$o !on ' t1' no%7'9 /' ;'o% Z 0o!i$o  un ni;/' $/ !on3in= $/' J /0 $/ +.. A' no !ont% !on in3o%7!i6n %/;i9 /0 %u$/nt/ 0uon/% ?u/ '

%o11i'i$$ $/ ?u/ 'o0 !on0u7i$o%/0 ot/n!i'/0 !o7%/n 'o0

n/'/0 0o'%/0 0/ $/' *J 5 ?u/ ' %o11i'i$$ $/ 3%!0o ? 0/ $/' *J 9 5 /' 7%"/n $ /%%o% 7<i7o /%7i0i1'/9 /' $/' J. Enton!/0Z+. D*.* *9* ?*9* Su0titu5/n$o 'o0 $to0 $/ ' /!u!i6n ?u/$-

n= 20

2.).1 ANÁLISIS DE RESULTADOS S/ %/'i=%on un tot' $/ )* /n!u/0t09 $/ '0 !u'/0 0/ /3/!tu%on /n 0/!to%/0 /0t%t:"i!o0 5 %/%/0/ntti;o0 $/ ' !iu$$ 

C/nt%o !o7/%!i' /' 0'to9 Lt!un"9



T/!no M%?u/t # Lt!un"



M't/%8 '=



C/nt%o "%8!o' $/ Lt!un"



C/nt%o UTPL Lt!un" 18



V'$i;i/0o 'in/



Co'/"io CEC

Lo0 'u"%/0 /n!u/0t$o0 0on '0 =on0 $/ %/0i$/n!i $/ '0 /%0on0 ?u/ o0//n 75o% o$/% $?ui0iti;o. L0 /n!u/0t0 3u/%on /!0 'o0 3in/0 $/ 0/7n.

19

2.).2 DATOS ESTADÍSTICOS GRA!ICOS ANÁLISIS DE RESULTADOS

20

2.)." ANÁLISIS DE LA DEMANDA En nu/0t%o M/%!$o 'o!' !o7o /0 /n ' !iu$$ $/ Lt!un" 5 S'!/$o no /i0t/n 'o!'/0 ?u/ o3/%t/n /' 7i07o %o$u!to o un %o$u!to 0i7i'% ' nu/0t%o9 0in /71%"o /i0t/n 'o!'/0 5 !/nt%o0 !o7/%!i'/0 $on$/ 0o'o o3/%tn 0o71%i''0 0o'%/0 no%7'/0 0in nin">n tio $/ inno;!i6n. 21

2.).# DEMANDA ,ISTÓRICA- ACTUAL Y PROYECTADA En o!tu1%/ $/ +,K9 ' O%"ni=!i6n $/ P80/0 Eo%t$o%/0 $/ P/t%6'/o9 o% 7oti;o0 o'8ti!o0 7<0 ?u/ o% %=on/0 $/ /0t%u!tu% $/ !o0to09 $/!i$i6 in!%/7/nt% /' %/!io $/ /0t/ in0u7o $/0$/ +. $6'%/0 /' 1%%i'  !0i +* $6'%/09 'o ?u/ o%i"in6 un "%n !%i0i0 /!on67i!  ni;/' 7un$i' ?u/ %o$u2o in3'!i6n 5 %/!/0i6n /n to$o0 'o0 80/09 %in!i'7/nt/ /n 'o0 i7o%t$o%/0 $/ /t%6'/o. T' !%i0i0 o1'i"6  'o0 80/0 $/0%%o''$o0  %/3'/ion% 0o1%/ ' o0i1i'i$$ $/ 0u0titui% ' /t%6'/o !on ot%0 3u/nt/0 $/ /n/%"89 5 ?u/ no ?u/%8n $//n$/% $/ /0t/ ;it' in0u7o $/1i$o  ?u/ ' 75o% %t/ $/ '0 %/0/%;0 7un$i'/0 0/ /n!ont%1n /n /' "o'3o %<1i"o. Lo0 80/0 $/0%%o''$o0 n'i=%on $i3/%/nt/0 't/%nti;0 /n/%":ti!0 !on /' o12/ti;o $/ $i;/%0i3i!% 0u0 3u/nt/0 $/ 0u7ini0t%o /n/%":ti!o. En ' $:!$ $/' *9 !o7o !on0/!u/n!i $/ ' int/n0i3i!!i6n $/ ' int/%n!ion'i=!i6n $/ ' /!ono789 'o0 80/0 %/%%on ?u/9 % 0/% 7<0 !o7/titi;o0 /n 'o0 $i3/%/nt/0 7/%!$o09 t/n8n ?u/ %/$u!i% 0u0 !o0to0 $/ %o$u!!i6n9 /nt%/ /''o0 0u0 !o0to0 /n/%":ti!o0.

2.).$ ANÁLISIS DE LA O!ERTA E' %o5/!to 0/ !'0i3i! !o7o un o'i"oo'io9 /n %=6n  ?u/ /' 7/%!$o $/ /n/%"8 0o'% !tu'7/nt/ /0 $o7in$o o% un %/$u!i$o n>7/%o $/ %/0t$o%/0 $/ /0t/ 0/%;i!io. E' o12/ti;o /0 ''/;% /n/%"8 3oto;o'ti!  to$o tio $/ /%0on 9 no o10tnt/9 /n un %i7/% /t 0/ %o5/!t ;/n$/% , 0i0t/70 0o'%/0 0o71%i'' 0o'% /n i"u' n>7/%o $/ ;i;i/n$0 -

2.).% O!ERTA ,ISTÓRICA- ACTUAL Y PROYECTADA Ot%o $/ 'o0 3!to%/0 ?u/ i7u'06 /' $/0%%o''o $/ /0t/ tio $/ %o"%70 $/ ' /n/%"8 0o'% /n /0 $:!$9 u/0 ' !o7/titi;i$$ 0/ 18 !on;/%ti$o /n ' i/$% n"u'% % !on?ui0t% ot%o0 7/%!$o0. L $:!$ $/' * /0tu;o 7%!$ o% ' $/t/!!i6n $/ un !%i0i0 /!o'6"i!9 o% 'o tnto 'o0 !i/nt83i!o0 5 ;/n8n $;i%ti/n$o ?u/ /' !ont/ni$o $/ $i6i$o $/

22

!%1ono /n ' t7603/% 0/ /0t1 in!%/7/ntn$o $/ 7n/% i7o%tnt/ 5 %ono0ti!1n ?u/ 0/ %o$u!i%8 /' !'/nt7i/nto $/ ' ti/%%. Di3/%/nt/0 7/$i!ion/0 n $/7o0t%$o /3/!ti;7/nt/ ?u/ $u%nt/ /' %/0/nt/ 0i"'o ' %/0/n!i $/ /0t/ "0 /n ' t7603/%  !%/!i$o 0i"ni3i!ti;7/nt/9 'o ?u/  $$o o%i"/n  ?u/ ' t/7/%tu% $/ ' Ti/%% u7/nt/ /n %oi7$7/nt/ *9 "%$o0.

2.).& ANÁLISIS DEMANDA INSATIS!EC,A L $/7n$ /0t< !o7'/t7/nt/ in0ti03/!9 $$o ?u/ nin">n %/0i$/nt/ uti'i= /n/%"8 't/%nti;9 'o ?u/ 0i"ni3i! ?u/ ' /7%/0 no t/n$%< !o7/t/n!i 'o!'. A08 '0 !o009 /0 un 7/%!$o t%!ti;o9 $/7<0 o%?u/ ;%io0 %/0i$/nt/0 n 7o0t%$o 0u int/%:0 o% o1t/n/% /' 0/%;i!io $/ /0t/ /7%/n$i7i/nto. S/ /0t%8 1'n$o /nton!/0 ?u/  3utu%o ' /7%/0 !u1%i%8 /' +**J $/ '0 ;i;i/n$0 $/ ' !iu$$ $/ Lt!un".

2.).( ANÁLISIS DE PRECIOS E' !o0to /0ti7$o % 0'i%  ;/nt0 !on 'o0 0i0t/70 0o'%/00o71%i'' 0o'%  /0 $/ ** $'%0 EL it in!'u5/-

CAPITULO III ESTUDIO TÉCNICO. ".1 N/0 34 P567 “So71%i'' Mu'tiu0o0 So'%” ".2 L6849869;< G=>?968 PH9<698 23

Cotoi

C8<7;< Lt!un"

C844 AV. A7=on0 5 P02/ @n"/' $/ ' E0t%/''.

24

MACRO LOCALIZACIÓN

"." MACRO LOCALIACIÓN:

".# IMPORTANCIA MACRO ENERGIA ELECTRICA 1: L /n/%"8 /':!t%i! /0 7u5 i7o%tnt/ % ' !on0t%u!!i6n $/ nu/0t%o %o$u!to 5 ?u/ ;7o0  uti'i=% /%%7i/nt0 5 %to0 ?u/ n/!/0itn un 3u/nt/ $/ /'/!t%i!i$$.

AGUA POTABLE $: E' "u ot1'/ no /0 $/' to$o i7o%tnt/ /n nu/0t% 'o!'i=!i6n 5 ?u/ no ;7o0  !on0u7i% "u % /' 7ont2/ $/ nu/0t%o %o$u!to9 /%o 0i n/!/0it7o0 % nu/0t% i"i/n/ /%0on'.

25

U.P.C %: En!ont%% un U.P.C o% nu/0t% 'o!'i=!i6n /0 n/!/0%io /%o t7o!o in$i0/n01'/9 o%?u/ /n un =on !o7/%!i' 0i/7%/ ;  1/% o'i!80 o t%u''/%o0 ?u/ %/0"u%$/n /' 'u"%.

VIAS DE ACCESO 1: T/n/% ;80 $/ !!/0o  nu/0t%o 0itio $/ 'o!'i=!i6n /0 i7o%tnt/9 o%?u/ 0/ n/!/0it ?u/ 0/ 3
ALUMBRADO 1: E' 0itio $/1/ t/n/% 1u/n 'u71%$o tnto >1'i!o !o7o /n /' 'o!'9 5 ?u/ /' 'u71%$o >1'i!o $%< 7<0 0/"u%i$$ 5 !on3in= % t%n0it% /n ' =on o% '0 no!/0  '0 /%0on09 5 'u71%$o /n /' 'o!' /0 n/!/0%io 5 ?u/ /' 7ont2/ $/ nu/0t%o %o$u!to t71i:n 0/ u$/ !/% /n '0 no!/0.

ASISTENCIA 1: En!ont%% ' %<i$ 0i0t/n!i 5 0/ $/ 0/"u%i$$ 5 0'u$ /n nu/0t% =on /0 $/ ;it' i7o%tn!i9 o%?u/ !u'?ui/% t%12$o% u/$/ 0u3%i% un /%!n!/ ?u/ 3/!t/  ' int/"%i$$ 5 0'u$ $/ ' /%0on9 5 /n !unto  ' 0/"u%i$$ $/' 'o!' t71i:n 0/ n/!/0it ?u/ ' o'i!8 t%u''/ o% /' 'u"%.

COMUNICACIONES1: T/n/% !o7uni!!i6n /0 $/ 0u7 i7o%tn!i 5 0/ o% 7/$io $/ t/':3ono o int/%n/t9 5 ?u/ 08 no0 o$%/7o0 !o7uni!% !on 'o0 10t/!/$o%/0 $/ 7t/%i'9 !on 'o0 !'i/nt/09 !on '0 !0 $/ 0'u$9 o'i!8 /t!. Po% int/%n/t t71i:n no0 o$/7o0 !o7uni!% o% 7/$io $/ %/$/0 0o!i'/0 5 /0 7<0 o$/7o0 %o7o!ion% nu/0t%o %o$u!to ?u/ /0 7u5 i7o%tnt/.

COSTO Y DISPONIBILIDAD DE LOCALES ): E' /n!ont%% un 'o!' $i0oni1'/ no /0 7u5 3
ABASTECEDORES 1: T/n/% 'o!'/0 10t/!/$o%/0 $/ 7t/%i'/0 !on 'o0 ?u/ ;7o0  !on0t%ui% nu/0t%o %o$u!to /0 %/'7/nt/ 7u5 i7o%tnt/ 5 ?u/ /0to no0 /;it% 'o0 ;i2/0 '%"o0 o !o0to $/ 7o;i'i=!i6n % ?u/ ' 7t/%i %i7 ''/"u/  nu/0t%o 0itio $/ t%12o.

PODER AD@UISITIVO 1: E0 7u5 3;o%1'/ / $/ i7o%tn!i !o7'/t ?u/ /' 'u"% $on$/ /0t/7o0 u1i!$o0 t/n" un o$/% $?ui0iti;o !o7'/t7/nt/

26

'to9 % ?u/ ' /!ono78 no 3/!t/  nu/0t%o %o$u!to9 /n $on$/ 'o i7o%tnt/ /0 ;/n$/% nu/0t%o %o$u!to /n un %/!io 3;o%1'/  no0ot%o0.

OPERACIONES 1: E' ?u/ /i0t 0itio0 $on$/ $/0'o2% $/0/%$i!io0 5 %/0i$uo0 $/ ' /'1o%!i6n $/' %o$u!to /0 7u5 i7o%tnt/ % ' no !ont7in!i6n 5 0o1%/ to$o /' 7' 0/!to $/' 'u"% $/ t%12o.

".$ MICRO LOCALIACIÓN

".% IMPORTANCIA MICRO ENERGIA ELECTRICA 1: L /n/%"8 /':!t%i! /0 7u5 i7o%tnt/ % ' !on0t%u!!i6n $/ nu/0t%o %o$u!to 5 ?u/ ;7o0  uti'i=% /%%7i/nt0 5 %to0 ?u/ n/!/0itn un 3u/nt/ $/ /'/!t%i!i$$. 27

AGUA POTABLE $: E' "u ot1'/ no /0 $/' to$o i7o%tnt/ /n nu/0t% 'o!'i=!i6n 5 ?u/ no ;7o0  !on0u7i% "u % /' 7ont2/ $/ nu/0t%o %o$u!to9 /%o 0i n/!/0it7o0 % nu/0t% i"i/n/ /%0on'.

ELECTRONICAS 1: Qu/ /i0tn 'o!'/0 $/ 7t/%i' $/ /'/!t%6ni! !/%! $/ nu/0t%o 0itio $/ %o$u!!i6n /0 0u77/nt/ i7o%tnt/ 5 ?u/ nu/0t%o %o$u!to /0t< 1<0i!7/nt/ !o7u/0to $/ 7t/%i' /'/!t%6ni!o 5 /0to no0 o%%%8 7o;i'i=!i6n 5 ti/7o /n $?ui%i% 'o0 7t/%i'/0.

MATERIA PRIMA 1: E0 7u5 3un$7/nt' /n!ont%% 7t/%i %i7 !/%! $/ nu/0t% u1i!!i6n % /' 7ont2/ $/ nu/0t%o %o$u!to.

MEDIOS DE TRANSPORTE (: T/n/% 7/$io0 $/ t%n0o%t/ /n ' =on $on$/ no0 u1i!7o0 /0 i7o%tnt/ /%o no in$i0/n01'/9 5 ?u/ !o7o /0 un =on !o7/%!i' t71i:n 0/ ' u/$/ t%n0it%  i/.

DESARROLLO DEL LUGAR 1: E0 7u5 3;o%1'/ / $/ i7o%tn!i !o7'/t ?u/ /' 'u"% $on$/ /0t/7o0 u1i!$o0 t/n" un o$/% $/ $/0%%o''o !o7/%!i'9 /!on67i!o9 0o!i' !o7'/t7/nt/ 'to9 % ?u/ ' /!ono78 no 3/!t/  nu/0t%o %o$u!to9 /n $on$/ 'o i7o%tnt/ /0 ;/n$/% nu/0t%o %o$u!to /n un %/!io 3;o%1'/  no0ot%o0.

EPOCA ACTUAL 1: Qu/ /' 0itio /n ' :o! !tu' 0/ uno $/ 'o0 7/2o%/0 /n !u/0ti6n  /!ono789 !o7/%!io 5 0/"u%i$$ /0 uno $/ 'o0 /'/7/nto0 i7o%tnt/0 % /' $/0%%o''o $/ nu/0t%o %o$u!to.

NEGOCIOS Y DISCOTECAS 1: Qu/ /i0tn n/"o!io0 5 $i0!ot/!0 /n ' =on 0/%i $/ 75o% i7o%tn!i 5 ?u/  /0t/ 0/!to% /0  $on$/ nu/0t%o %o$u!to unt.

SOCIOECONAMIA DEL LUGAR 1: E0 7u5 3;o%1'/ / $/ i7o%tn!i !o7'/t ?u/ /' 'u"% $on$/ /0t/7o0 u1i!$o0 t/n" un o$/% $?ui0iti;o !o7'/t7/nt/ 'to9 % ?u/ ' /!ono78 no 3/!t/  nu/0t%o %o$u!to 5 ' $?ui0i!i6n $/ nu/0t%o %o$u!to ' !'i/nt/ no 0/ ;/ 3/!t$ /n /' %/!io.

SEGURIDAD 1: En!ont%% ' %<i$ 0i0t/n!i 5 0/ $/ 0/"u%i$$ 5 0'u$ /n nu/0t% =on /0 $/ ;it' i7o%tn!i9 o%?u/ !u'?ui/% t%12$o% u/$/ 0u3%i% un /%!n!/ ?u/ 3/!t/  ' int/"%i$$ 5 0'u$ $/ ' /%0on9 5 /n !unto  ' 0/"u%i$$ $/' 'o!' t71i:n 0/ n/!/0it ?u/ ' o'i!8 t%u''/ o% /' 'u"%.

ACCESO 1: T/n/% !!/0o  nu/0t%o 0itio $/ 'o!'i=!i6n /0 i7o%tnt/9 o%?u/ 0/ n/!/0it ?u/ 0/ 3
t/n$%
".& TAMA'O DE LA EMPRESA R/0/!to  ' $i7/n0i6n o$/7o0 $/!i% ?u/ nu/0t% /7%/0 ;  t/n/% un t74o 7/$ino /0 $/!i% !o7/n=% 0i/n$o un 7i!%o/7%/0 o%?u/ t/n$%/7o0 un 7<i7o $/  t%12$o%/0. Po% ot% %t/ t71i:n ;i/n/ !on$i!ion$ o% ' !ti;i$$ $/ nu/0t%o 0/%;i!io 5 ?u/ %/?ui/%/ $/ un 'o!' 7/$ino % %/'i=% /' 7ont2/ $/ nu/0t%o %o$u!to.

".( RE@UERIMIENTO DE RECURSOS

DETALLE

O!ICINA CANTIDA

VALOR

VALOR

D

UNITARIO

TOTAL

+

)**9**

)**9**

+ K

,9** *9** "$-

,9** )*9** $1$-

it $/ !<7%0 $/ 0/"u%i$$ C2 %/"i0t%$o% MESAS DE TRABA&O TOTAL:

DETALLE COMPUTADORA TOTAL:

DETALLE ESCRITORIO SILLAS ;it%in0 /%!0 TOTAL:

COMPUTO CANTIDAD )

MUEBLES CANTIDAD )  ) )

V. UNITARIO K**9** "-

V. UNITARIO ,9** 9** +**9** )**9** "(1-

V.TOTAL **9** %-

V.TOTAL +*9** K*9** )**9** **9** &(-

29

".) DESCRIPCIÓN DEL PROCESO E<7838   

  

  

P6

So71%i''0 Pn/'/0 0o'%/0 C1'/0 !on$u!to%0 Int/%%uto%/0 A$t$o%/0 USB Cn'/t0 $/ !1'/0 E0t4o Cutin/0 Ai0'nt/0 % !/''%









 



#. ESTUDIO !INANCIERO

D/0!%" $/ ' 7/%!$/%8 V/%i3i!!i6n $/ 7t/%i %i7 V/%i3i!% !nti$$/0 S!% 'o0 %t8!u'o0 V/%i3i!% %/!io0 Mont2/ $/ n/'/0 Mont2/ $/ 'o0 7t/%i'/0 /n 0o71%i''0.

S84938 V/nt $/' %o$u!to.

CAPITULO IV

#.1 INVERSIÓN INICIAL

VALORES GENERALES DETALLE  DE PARTICIPACIÓN VALOR TOTAL $1$- OICINA 9* COMPUTO ,*9+ %- &(- MUEBLES ,9+ 1 1&)$- #.2 !INANCIAMIENTO. M/$int/ un %/uni6n $/ 'o0 !%/$o%/0 $/ ' /7%/0 0/ ''/"6  un !on!'u0i6n 3in' $/ ?u/ /' tot' $/ ' in;/%0i6n /0 $/  1.%($ 5 $/ 'o0 !u'/0 !$ uno $/ 'o0 K 0o!io0 o%t% !on ' 0u7 $/ 1.9 /' 0o1%nt/ $/ 'o0 30

%.& $/' !it' 0/ 'o 3inn!i% 7/$int/ un !%:$ito 1n!%io9 ' /nti$$  ' !u' ;7o0  0o'i!it% $i!o 3inn!i7i/nto /0 BANCO PIC,INC,A. Con /0to 3in'7/nt/ 0/ on$%< /n 7%! ' /7%/0.

#." CONCLUCIONES Y RECOMENDACIONES. CONCLUSIONES L'/"7o0  ' !on!'u0i6n $/ ?u/ /0 3!ti1'/ %/'i=% $i!o %o$u!to 5 ?u/ 'o0 $u/4o0 $/ 'o0 n/"o!io0 no!tu%no0  ?ui/n 7<0 1/n/3i!i /' %o$u!to /n!u/0t$o0 0i/nt/n ' n/!/0i$$ $/ ?u/ /n 0u0 n/"o!io0 !/ 3't un /7%/0 ?u/ !o7/%!i'i!/ /0t/ tio $/ 0o71%i''0. Nu/0t% /7%/0 0/%8 un 5u$ 7u5 i7o%tnt/ ' $/0%%o''o $/ ' !iu$$ $/ Lt!un" tnto % 'o0 $u/4o0 $/ $i!o0 n/"o!io0 !o7o % '0 /%0on0 ?u/ !u$/n  /''o0.

RECOMENDACIONES

31



S/"ui% i7'/7/ntn$o ' /7%/0 !on nu/;o0 %o5/!to0 ?u/ 5u$/n



 '0 /%0on0 5 0ti03"n 0u0 n/!/0i$$/0 $/' $8  $8. Cont%t% /%0on' !!it$o % ?u/ 0/ u/$ 7/2o%% /' %o$u!to



/ i7'/7/nt% 7/2o%0 /n /' 7i07o. E0t% %/%$o09 in;/0ti"n$o nu/;o0 %o5/!to0 inno;$o%/0 ?u/ 5u$/n  ' 0o!i/$$.

32

Emprendimiento Proyecto Sombrilla Solar

Recommend Documents