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La imagen como plantea Escudero(1990), es siempre una realidad en sí misma, pero distinta de la realidad que refleja. La imagen no es la realidad; pero tampoco un sustituto de la realidad. La imagen es únicamente
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ANÁLISIS DEL MENSAJE VISUAL El análisis de mensaje visuales es el estudio de los elementos elementos y relaciones que conforman la comunicación que se establece establece entre el creador
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TRES
DIMENSIONES PARA EL ANÁLISIS Para estudiar los significados de un mensaje visual en un contexto comunicativo se debe de tener en cuenta tres dimensiones:
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Psicológica: Valoración de la percepción y del
procesamiento de la información como
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sociolingüística: Consiste en comprender la relación “realidad – creador – creador – imagen -observador” -observador” como un proceso comunicativo en el que adquieren protagonismo
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