Bakery Industry Overview
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The bakery industry has come a long way, and will continue to evolve with countless of bakers bringing creativity into the industry. The Baked foods production has been in existence for tens of centuries. In the true sense of the word, it has been around for over two thousand years. If per chance there is a doubt about this; then perhaps there would be a need to take a look at the bible era. One of the predominant meals that was widely talked about in t he bible was the bread. o, i t wouldn!t be wrong to say that those of old have been able to successfully pass the art from one generation to another generation. The "omans who generally like baked foods are actually the people who improvised and developed the baking of foods commercially # bakeries. In nearly all their occasions; ranging from mere feasts to weddings, they ar e known to always celebrate with baked foods. $s such, they may be accorded the praise of being the ones who introduced bakery as an occupation and they achieved this around %&& B'. $fter this significant milestone was achieved, the drastic appeal for baked goods increased throughout (urope and expanded into the eastern parts of $sia. $t that point, bakers started baking breads and goods from their kitchens and thereafter took to the streets to have them sold out. elling of baked foods became the trend and before too long, baked products were getting hawked in streets of "ome, )ermany, *ondon and +aris et al. Over time, bakeries no longer had to rely solely on retailing their baked breads and snacks in the streets, in the open market or via home deliveries, but could now move ahead to open their bakery stores for customers to come in and order for their fr eshly baked bread and other foods. istory has it that +aris in -rance happens to be the fi rst city in the world to have started open air bakery. Bread and all flour based foods are generally consumed by almost everybody in our planet; as such, anyone who chooses to establish a bakery in any part of the world is sure going to get good returns on his or her investment, as long as they are doing the right things when it comes to running a business. $side from bread which seems to be the face of the bakery industry, cake is also one of the products of the bakery commerce that is doing pretty well in the market all over the world. es, people eat bread and other flour made snacks on a daily basis, but you would /uite agree that cake making is also one of t he ma0or money spinners for bakers. $lthough not all bakers are speciali1ed in cake making, but those who are into the art, alongside bread and other snacks, snacks, are the ones who seem to be maximi1ing the bakery industry. The fact that people order for cakes during their special events like birthday parties, wedding ceremonies, wedding anniversaries, and other memorable occasions, makes the bakery business a high # in # demand business.
Bakery Business Plan – Executive Summary Top To p Taste Taste 'onfectionaries2 is a leading bakery business based in Orlando -l orida, 3$. It covers a wide range of clients both domestic and corporate clients. 4e are a uni/ue bakery brand because we do not 0ust sell breads, cakes, and snacks, amongst others, but we also run a standard and accredited bakery school in -lorida. -urthermore, we offer consultancy services in line with our area of business. Top To p Taste Taste 'onfectionaries was established by the awarding winning baker # 5r. 6ictoria 7ingsley who has B.c. -ood cience Technology Technology and a 8aster!s 5egree in Business $dministration 98B$:. he has a robust experience in the food and confectionaries business having worked both in the public sector and the private sector before starting her own business # Top Top Taste Taste 'onfectionaries2 in Orlando -lorida. Because of our goal of becoming one of the top bakery companies in the 3nited tates of $merica, we are willing to go the extra mile to invest in some of the finest bakers we can find, as well as set plans in place to ac/uire the best of e/uipment when it comes to setting up a standard bakery. Our Ovens are customi1ed to fit into the kind of ideas we have of how a first class bakery business should look like. 4hen it comes to hygiene, we have put plans, processes and structures in place that will ensure that we are always at the top of our game when it comes to that. (ssentially, we have been able to secure permi ts from all relevant departments in -lorida. Top To p Taste Taste 'onfectioneries is set to r edefine how bakery business should be run, not 0ust in Orlando, -lorida, but also in the whole of the 3nited tates of $merica. That is why we have put plans in place for continuous training of all our employees at regular interval and also liaising with stake holders in the industry to contribute our /uotas in the way bakery ovens and e/uipment should be designed and fabricated to meet the ever changing demand of the industry.
$t Top Taste 'onfectioneries, we pay attention to our small clients as well as the big clients. This is because we are into retailing and wholesale distribution. Our bakeries are opened to customers to purchase hot baked breads and also our distribution vans are all over the cities where our bakery outlets are located. Our Product and Services
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$t Top Taste 'onfectioneries2, we deal in all forms of baked foods; assorted breads to cakes and snacks et al. 4e do not intend to restrict our services to only the supply of our products to stores who will eventually retail them, but we i ntend to open the doors of our bakery in different parts of the country to customers who would prefer fresh hot baked bread direct from the oven. $s part our strategy to create multiple sources of income in line with our core business concept, we will run a consultancy service and a standard government approved bakery school where we intend producing top class bakers who will become our ambassador in the 3nited tates of $merica and in 'anada. ere are some of our products and services=> •
-lour Bread
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4heat Bread
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-ruit Bread
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'upcakes
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andwich
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cotch egg
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8eat +ie
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+i11a
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'akes
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'onsultancy ervices
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Training Our Vision Statement
To be amongst the top leading bakery companies in the 3nited tates of $merica before our th anniversary. Our Mission Statement
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To build a bakery business that will meet the needs of all our customers and potential customers in the regions ? cities where we have our outlets. •
Business Structure
$s part of plans to build a top flight bakery company in -lorida, we have perfected plans to get it right from the outset, which is why we are going the extra mile to ensure that we have competent employees to occupy all the available positions in our company. The picture of the kind of bakery business we intend building and the goals we want to achieve is what has informed the amount we are ready to pay for the best hands available in the bakery industry. This is as long as they are willing and ready to work with us to achieve our business goals and ob0ectives. •
'hief (xecutive Officer
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'hief Baker
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$ssistant Bakers
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$dmin and +ersonnel 8anager
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ales and 8arketing Officer $ccountants ? 'ashiers
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5rivers ? 5istributors
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ecurity Officers
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'leaners Roles and Responsibilities !ie" Executive O""icer – EO#
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"esponsible for providing direction for the business
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'reating, communicating, and implementing the organi1ation!s vision, mission, and overall direction # i.e. leading the development and implementation of the overall organi1ation!s strategy.
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"esponsible for the day to day running of the business
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"esponsible for handling high profile clients and deals
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"esponsible for fixing prices and signing business deals
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"esponsible for recruitment
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"esponsible for payment of salaries
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"esponsible for signing checks and documents on behalf of the company
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(valuates the success of the organi1ation
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"eports to the board Bakery Mana$er#
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"esponsible for managing the daily activities in t he restaurant
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(nsures that the bakery facility is in tip top shape and conducive enough to welcome customers
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Interfaces with third # party providers 9vendors:
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"eports to the 'hief (xecutive Officer
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$ttends to 'ustomers complains and en/uiries +repares budget and reports for the organi1ation $ny other duty as assigned by the '(O !ie" !e"#
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"esponsible for preparing different flavor and style for all our bakery products
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8ake lists and budget for bakery supplies
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Oversees the entire bakery process
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"esponsible for training new bakers
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8akes sure that /uality in maintained at all times Sales and Marketin$ O""icer#
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"esponsible for marketing the company!s products and services
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"esponsible for promoting the company
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"esponsible for creating marketing and sales strategies, etc.
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"epresents the organi1ation in some strategic business meetings
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(nsures that our wholesale 'ustomers get supplies of our products as at when due
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$ny other duty as assigned by the 'hief Operating Officer ? Bakery manager %ccountant & as!ier#
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"eceives payments on behalf of the restaurant
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Issues receipt to customers
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+repares financial report at the end of every working week
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andles all financial transaction on behalf of the restaurant
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Interfaces with our bankers
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"esponsible for payment of tax, levies and util ity bills
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$ny other duty as assigned by the '(O ? restaurant manager 'istribution Van 'rivers#
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5elivers customer!s orders promptly
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"uns errand for the organi1ation
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$ny other duty as assigned by the sales and marketing executive ? bakery manage Security O""icers
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(nsures that the facility is secure at all time
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'ontrols traffic and organi1e parking
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)ives security tips to staff members from time to time
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+atrols around the building on a @A hours basis
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ubmits security reports weekly
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$ny other duty as assigned by the restaurant manager
leaners# •
"esponsible for cleaning the restaurant facility at all times
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(nsures that toiletries and supplies don!t run out of stock
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'leans both the interior and exterior of the building $ny other duty as assigned by the restaurant manager,
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Bakery Business Plan – S(O) %nalysis Because of our drive for excellence when it comes to running a bakery business, we were able to engage some of the finest business consultants in Orlando -lorida to look through our business concept and together we were able to criticall y examine the prospect of the business and to access ourselves to be sure we have what it takes to run a standard bakery company. In view of that, we were able to take stock of our strengths, our weakness, our opportunities and also the threats that we are likely going to be exposed to in -lorida and even in t he 3nited tates of $merica as a whole. ere is a preview of what we got from the critically conducted 4OT $nalysis for Top Taste 'onfectionaries; Stren$t!#
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Our strength lies in the fact that we have a wide range of products that can meet the needs of a wide range of customers. 4e have state of the art facility and e/uipment that has positioned us to meet the demand of products even if the demand tripled over night or if we had a massive order to meet and emergency delivery deadline. $nother factor that counts to our advantage is the background of our 'hief (xecutive Offices; she has a robust experience in the industry and also a pretty good academic /ualification to match the experience ac/uired which has placed her amongst the top flight bakers in the 3nited tates of $merica. 4e are not ignoring the fact that offering consultancy services and running a standard and accredited bakery institute is definitely going to count as a positive for us. (eakness#
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The fact that we are setti ng up a bakery business in a city wit h other bakeries might likely pose a challenge for us in breaking into the already saturated bakery business in Orlando, -lorida. In essence our chosen location might be our weakness.
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The opportunities available to us are unlimited. *oads of people consume breads, cakes and snacks on a daily basis, and all what we are going to do to push our products to them is already perfected. There are also loads of people who might want t o learn how to bake; as a result, they can readily find our government approved bakery institute highly ideal for them to fulfill that goal. )!reat#
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The threat that is likely going to confront us is the fact that we are competing with already established bakeries in Orlando, -lorida, and also there are other entrepreneurs who are likely going to launch similar businesses within the same location we plan to launch out f rom. Of course, we for see that they will compete with us in winning over the available market. $nother threat that we may likely be faced with is the area of government policies.
Bakery Business Plan – M%R*E) %+%,-SIS Market )rends
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4hen it comes to breads, cakes, and snacks etc., everyone may want to /uite agree that t he market trend changes with rapid astonishment. This is why we invested time t o create a sample bakery marketing plan template. Bakers are seriously researching and creating flavors and varieties that will keep them afloat in the bakery business. $ny baker who wants to remain relevant in the scheme of things in t he industry must be willing to explore the Cbakery world!; he or she must be able to come up with a product that tastes uni/ue from what is readily available in the present market. In view of the above stated f act, we have hired the best of hands available in -lorida to work wi th us in becoming a pacesetter when it comes to exploring and producing products with tastes that can meet the demand of the markets that is available to us in the cities where our bakeries are located. +art of the marketing and sales strategies that we will adopt include but not limited to the following; •
Open our bakery with a bang # big party
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(ngage in road shows 9 make some open air noise: to introduce our business
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'reate same products in different si1es, with different prices and perhaps a little lower that the prices of similar products in the market
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tart a T6 show in line with our business goal and ob0ectives
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ponsor relevant events, such as bakery competitions and wedding shows on T6 et al . )ar$et Market
4e are /uite aware that the target market for bakery products cut across people of all walks of life. ince everybody needs food to survive; we are prepared to meet t he needs of as much people as we can, wit hin the various locations our bakeries will be located. It is indeed difficult to cr eate a list of the people we intend selling our bakery products to. because everybody needs what we have to offer except for our trainings and consultancy services. ere are 0ust a few of the people ? places that we intend selling our products and services to> •
-amilies 9omes:
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chools 9boarding house and campus et al:
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)roceries tores
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hopping 8alls
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4edding 'eremonies
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(vent +lanners
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port 'enters
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'orporate Organi1ations $spiring (ntrepreneurs 9Those who want to learn baking:
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ousewives
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ompetitive %dvanta$e
There is hardly any city in the 3nited tates and perhaps in other parts of the world where there isn!t at least one bakery. +eople eat bread, cakes and snacks in all parts of the world and as such loads of people are already running their bakery businesses. 4e are not ignorant of the fact that there are standard bakeries in Orlando, -lorida, but that will not deter us from forging ahead to set # up our own bakery company. Top Taste 'onfectionaries has couple of factors that is counting as a positive for us; our competitive advantage in the market place. One of our competitive advantage is that we are one of the few bakery companies that i s not only involved in the sale of breads, cakes and snacks but also operate a government accredited bakery school where professional bakers are hatched and sent forth to start their own bakery business or manage their homes properly. The fact that we offer consultancy services in l ine with what we do, gives us an edge over other bakery companies in the 3nited tates of $merica. 4e are of the view that if we are able to get it right from the outset, it will likely take us less time than pro0ected for us to be amongst the top bakery company in the whole of the 3nited tates of $merica.
Bakery Business Plan – S%,ES %+' M%R*E)I+. S)R%)E.Sources o" Income
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'ash flow is the lifeline of any business, which is why we have put plans in place to ensure that we have assorted bakery products that will guarantee that we generate enough income for the business.
elling breads, cakes and snacks 9wholesale and retailing:
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Offering home delivery services to our customers
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"ecruiting, training and allocation of bakers t o our clients 9part of our consultancy services:
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"unning a top notch government approved bakery institute in Orlando, -lorida
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Offering consultancy services in line with our business goal
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ales of drinks in all of our bakeries Sales /orecast
It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. This is for sales pro0ections based on the operation of 0ust one bakery outlet in Orlando, -lorida. Bread 94heat, -lour Bread, -ruit Bread and all flavors and types of Bread on our stable>
,&&& *oaves of Bread +er 5ay
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nacks 9andwich, 8eat +ie, cotch egg, +i11a, Burger, and -ish +ie et al:> D&,&&& pieces of snacks per day
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ales of oft 5rinks> •
On the average over E&F of people who purchase snacks are likely going to purchase soft drinks as well
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This e/uates to E,&&& bottles ? cans ? pet plastics of soft drinks ale ? upply of 'akes> && cakes per day
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N.B: This
pro0ection is inclusive of the products we are likely going to sell in our outlets and the products we are to supply to other outlets ?
wholesale customers who in turn will retail our products. o, it might be a bit challenging to place a specific amount that we are likely going to make from the sales. +lease note that this pro0ection is based on the fi rst G months of opening shop to t he general public meaning that the /uantity of sales we make may likely double or triple after this G months. Marketin$ Strate$y and Sales Strate$y
4e are /uite aware that the market for breads, cakes and snacks is on the i ncrease and won!t plummet anytime soon, and we are also aware that loads of entrepreneurs in -lorida are into the sale of almost all the products that we have on our stable, save for the consultancy services that we render and the bakery institut e that we operates. In view of that, we have been able to work out plans that will help us win a large percentage of the available market in the cities where our bakeries located. -or the reason of the business goals that we have set for ourselves at Top Taste 'onfectionaries, we will continue to explore and improvise, so that we will remain relevant in the market place.In nut a shell, we will explore the following marketing and sales strategies to promote our bakery business; •
5irect 8arketing
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6ia Our ponsored T6 +rograms and 'ommunity Based (vents
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(rect Our Billboards in trategic locations around the city
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ales "eps
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Online 8arketing 9via our official website, social media platforms and blog et al:
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"eferral 8arketing
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+romotion of our products during our training sessions in our Bakery Institute Our Pricin$ Strate$y
+art of our strategy for entering the market is to leverage on pricing in gaining a good percentage of the available market. The fact that we are going to be selling our products a little bit below the market price does not in any way mean that we will compromise our /uality and /uantity. $s a matter of fact, we have perfected strategies to ensure that we are shoulders higher than our competitors in terms of /uality and /uantity. The prices of our products will be the cheapest anybody can get in the whole of Orlando, -lorida and the cities where we intend establishing our bakeries. •
Payment Options
Our payment policy is all inclusive, because we ar e /uite aware that different people prefer different payment options as it suits them. ere are the payment options that will be available in every of our outl ets; •
+ayment by cash
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+ayment via +oint of ale 9+O: 8achine
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+ayment via online bank transfer 9preferably for those that will order our products and would want us to deliver it to them, those who want to attend our bakery institute training, as well as for payment for our consultancy services:
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+ayment via check 9preferably for those who will order our products and would want us to deliver it to them, those that want to attend our bakery institute training, as well as for payment for our consultancy services:
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+ayment via 8obile money In view of the above, we have chosen banking platforms that will help us achieve our plans without any hitches.
Bakery Business Plan – Publicity and %dvertisin$ Strate$y Bakery business especially products like breads and confectionaries might not necessarily need huge budget for publicity and advertisement. $s a matter of fact if you the packaging of your bakery products are cool and the /uality and /uantity is in order, you wouldn!t struggle to sell your products.
$side from our consultancy services and bakery institute, we don!t intend to spend huge amount for publicity and advertisement. 4e have perfected plans to maximi1e the recourse we have, to get the result 9sales: that we re/uire to make profits and expand the business. ere are the platforms we intend m aking use of to promote and advertise our business; •
+lace adverts on both print and electronic media platforms
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ponsor relevant community programs
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*everage on the internet and social media platforms like; Instagram, -acebook , Badoo, et al
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Install our Bill Boards on strategic locations
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(ngage in road shows from time to time
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5istribute our fliers and handbills to targeted areas from time to time
Bakery Business Plan – /inancial Pro0ections and ostin$ •
The Total -ee for "egistering the Business in -lorida> H&.
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The budget for insurance, permits and license> H,&&&
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The $mount needed to ac/uire a suitable -acility for G months in Orlando, -lorida 9face lifti ng of the facility inclusive:> H,&&&.
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The 'ost for the purchase of f urniture and gadgets 9fridges, T6s, ound ystem, tables and chairs et al:> H@&,&&&.
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The 'ost for Bakery (/uipment 9tandard commercial oven, +roof boxes, Baking heets and "acks, 8ixers, 4ork Tables, inks, licers, cales, 'ake decorating Tools, Ingredient Bins and baking utensils et al:> HD,&&&
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The 'ost for supply of flours, sugar, margarine, packaging materials and wheat et al for a month> H,&&&.
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The 'ost of *aunching a 4ebsite> HG&&
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The cost for our opening party> H,&&&
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$dditional (xpenditure 9Business cards, ignage, $dverts and +romotions et al:> H,&&& )oing by the report from our research and feasibility studies, we will need an average H@&,&&& to set up a standard bakery i n Orlando, -lorida. -rom our pro0ections, we are likely going to start making profits after the first % years of setting up the business and we have put plans in place to take care of the overhead and operational cost. .eneratin$ /undin$ & Startup apital "or )op )aste on"ectionaries
4e don!t have the intention of bringing business partners outside the family to invest in the business, which is why we have restricted raising our startup capital to; •
)enerate part of the start # up capital from personal
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ource for soft loans from family members and friends
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$pply for loan from the bank
