Aldo

INTRODUCTION

ALDO ALDO Gr Group oup,, Inc. Inc. was founded founded in 1972 1972 by Aldo Aldo Bensad Bensadoun. oun. It is one of te leadin! soes and accessories retailers !lobally.  "e co#pany pro#ises to $Always up%to%date wit te latest trends nds fro# fro# te te fas fasion ion cap capital itals s of te wor orld ld,, and and wit it an e#pasis on &uality and crafts#ansip, Aldo is a brand for te conscious, self%aware sopper.'  "ar!et  "ar!et (usto#er Bot Bot )ale and *e#ale+ *e#ale+ 1 to - - years /ualities of te ALDO)an and 0o#an+ cic, trendy, bold fasion sense pen pendi din! n! of te te ALDO ALDO (ust (usto# o#er er++ )e )edi diu# u# to i! i! 3urc urcas asin in! ! 3ower and "o pend On "eir Appearance

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CRITICAL OVERVIEW OF ALDO

ALDO Group, Inc. was founded in 1972 and is based in )ontreal, (anada. "is co#pany en!a!es in te production and distribution of footwear, leater !oods, and accessories for #en, wo#en, boys, and !irls worldwide. ALDO Group also francises its retail stores. "e co#pany as a strate!ic alliance wit ears (anada Inc. "ey also a5e se5eral retail stores in (anada, te 6nited tates, te 6nited in!do#, Ireland, )alta, ene!al, Libya, Guadeloupe, )artini&ue, 8eunion Island, (ote DI5oire, onduras, pain, on! on!, :ietna#, (yprus, erbia, )ontene!ro, "ur;ey, 8o#ania, :ene!ypt, )orocco, ?ordan, Australia, India, 3ortu!al, Den#ar;, )alaysia, Lebanon, in!apore, te 6nited Arab >#irates, out Africa, and 3oland. Alon! wit teir #any @a!sip stores pop%up sops are operated witin leadin! international depart#ent stores li;e Galleries Lafayette in 3aris and elfrid!es in London.  "ere #aor co#petitors are+ • • • • •

Bata Brands A 3edro ine 0est (arles and eit te5e )adden

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BRAND PYRAMID

 "e ALDO pyra#id on alience, 3erfor#ance, I#a!ery, ?ud!#ent,

*eelin!s and 8esonance

SUPPLY CHAIN

 "e ALDO Groups distribution networ; is fast, ti!t and a!ile.  "eir networ; enables #a=i#u# and eCcient @ow. In order to ser5e our stores worldwide, we a5e set up oCces and distribution centers around te !lobe. ould tis state#ent be in &uotation #ar;s ALDOEs #ain distribution center is located in )ontreal (anada wic as up to one #illion s&uare foot of space. "ey e#ploy two sifts to supply 1,FFF retail stores in ort A#erica. ALDO as suppliers all around te world !lobe. e5enty percent 7FH of its products co#e fro# (ina, wit an additional 2F percent arri5in! fro# Italy. Bra
ALDOs distribution center in )ontreal.

BRAND POSITIONING

Aldo i! awareness, brand reputation, and o5erall brand i#a!e, !i5in! it proprietary ;nowled!e and power o5er te #ar;et.

ALDO’S LOGISTICS AND STRATEGIES

 "e ALDO Groups distribution networ; is fast, ti!t and a!ile. "e a!ile syste#s focus is on @e=ible, eCcient response to uni&ue custo#er de#and. Altou! ALDO sources its #ercandise fro# (ain, it is not witout its disad5anta!es and ad5anta!es.

DISADVANTAGES

Delays in sip#ent fro# #aor suppliers •

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(ina so#eti#es delayed product sip#ents for up to tree days - tree days J e&uals an eternity

 "e tea# is unable to #aintain 5isibility of sip#ent location until arri5al. "erefore tey a5e to wait for te arri5al of #ercandise before #a;in! any needed preparations to sip te soes to te stores.

ADVANTAGES

One ad5anta!e to a5oid late sip#ents would be to sources closer to o#e. ALDO sould use teir suppliers fro# Bra
(D( upply (ain solution )ore tores )ore (usto#ers

ALDO’s USE OF TECHNOLOGY AND ASSOCIATED STRATEGIC ADVANTAGES

ALDOsE #o5e to te use of tecnolo!y was due to te lac; of  space. "e co#panys collection of disparate in%ouse syste#s could support a #a=i#u# of FF storesKless tan alf of wat

ALDO en5isioned. After de5isin! e=pansion plans tat re&uired a new wareouse and distribution facility, ALDO decided te ti#e was ri!t to in5est in a scalable lo!istics tecnolo!y platfor#. ALDO was e=periencin! !rowt tat si!nicantly increased its product 5olu#e. As a co#pany te ALDO tea# decreased te nu#ber of u#an touces in its supply cain. In order to succeed in tis ALDO e#ployed tecnolo!y witin teir supply cain operation. "is elped wit te trac;in! stoc; in te planned wareouse.Aldo as (D( oftwareEs (D( upply (ain, order #ana!e#ent, wareouse #ana!e#ent, (D( M%alert and supply cain e5ent #ana!e#ent software.

CDC SOFTWARE/ CDC SUPPLY CHAIN

(D( supply cain #ana!e#ent is te solution wit i! transaction 5olu#e capacity tat allows ALDO to syncroni
De#and (ain 3lannin! Ad5anced Order )ana!e#ent 0areouse )ana!e#ent  "ransportation )ana!e#ent  "radin! 3artner (ollaboration Acti5ity )onitorin! 3erfor#ance #ana!e#ent (ollaboration er5ices *ra#ewor;

In 2FF4 ALDOEs )ontreal distribution center went li5e wit (D( upply (ain followed by teir 6nited in!do# facility 1N #onts later, and te facility in (ina went li5e one year after. "is elped wit te delays of #ercandise fro# te (ina wareouse. "e sta of te (ina wareouse created an ad5ance sippin! notices As in (ina, !i5in! te )ontreal%based sta insi!t into arri5al ti#es for specic products and eli#inatin! !uesswor;. As prepared in (ina also allow stoc; to @ow directly to te co#panys stores on te 6.. 0est (oast instead of tra5elin! te (ina%)ontreal%0est (oast route, sa5in! considerable ti#e and transportation costs. BEFORE CDC SUPPLY CHAIN • • • •

Before (D( tere delay in deli5ers O5er stoc; >rror in deli5ery of !oods to te accurate store ta not #oti5ated to cec; !ood #anually

CDC SUPPLY CHAIN ADVANTAGES

By i#ple#entin! te new syste# tey are able to conr# wat #ercandise arri5es at te store as ALDO ad trouble conr#in! product arri5al at indi5idual stores because store sta a5oided te ti#e%consu#in! process of #anually cec;in! in5entory. A ta!s #a;e cec;in! in5entory easier and &uic;. "erefore, !oods tat are deli5ered to te wron! destinations are @a!!ed and returned.

tore replenis#ent is also #ade easier by usin! store specic sales data instead of esti#ates. ALDOs #ulti%cannel capabilities, anoter benet of te new end%to%end syste#, allow custo#ers to order products not a5ailable in te store were tey are soppin!.  "e order, wic is sent directly to te custo#ers preferred location, 5irtually eli#inates lost sales due to low in5entory. ince insti!atin! te syste# two years a!o, ALDO as opened 44F new stores. >#ployee producti5ity as increased 14 percent eac year, and product lead ti#es a5e been sortened by two wee;s.

*ocusin! on continual i#pro5e#ent as yielded a supply cain operation tat le5era!es !lobal resources across ALDOs co#pany% owned%and%#ana!ed stores, fullls te needs of indi5idual retail stores, and e=tends te co#panys brand trou! a !rowin! networ; of francisees.

CONCLUSION

In conclusion ALDO is a !enius in wat tey do wit tecnolo!y and de5elopin! te#sel5es in te #ar;et tey are en!a!in!. Anoter new trend in AldoEs brandin! is ow it focuses on !i5in! bac;. It is #o5in! towards brandin! itself as an en5iron#entally and socially conscious brand.  "ey a5e also launced new ser5ices. Leadin! tere ;nowled!e to new teir clients li;e – • • • • • • • • • • • • • • • • • • • • •

Asos Ban; *asion (apel 3alacio de ierro *alabella  ?(3enney olEs Lane (rawford LAubainerie Le5el oe District Little Bur!undy Lord P "aylor )acyEs )a!asin ordstro# 3iperli#e aren
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ellys London ole "rader  "e udsons Bay (o#pany 6rban Outtters Qalando Qappos

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ALDO is e=pandin! rapidly by en!a!in! in #ore in te #ar;et, tey a5e also launced ALDO 3roduct er5ices wic is anoter would now !ain a lar!er brand awareness.  "e A3 tea# wor;s wit a select !roup of retail clients to create and de5elop brands, pro5idin! all te tools and ad5ice needed to elp co#panies succeed.3artnersip oerin!s can be bro;en down into te followin! tree ;ey se!#ents+

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Branded wolesale 3ri5ate label Brand #ana!e#ent R licensin! and distribution

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Anoter new trend in AldoEs brandin! is ow it focuses on !i5in! bac;. It is #o5in! towards brandin! itself as an en5iron#entally and socially conscious brand. In 2FFN, te co#pany launced its e=t tep pro!ra# ai#ed at !oin! !reen and beco#in! #ore en5iron#entally conscious.

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REFERENCES •

ttp+RRsb#aldo.tu#blr.co#Ristory

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ttp+RRwww.inboundlo!istics.co#Rc#sRarticleRaldo%boots%up%a%new%syste#R

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ttp+RRwww.prnewswire.co.u;Rnews%releasesRcatalyst%wins%aldo%soes%supply% cain%e=ecution%proect%14149.t#l ttp+RRbusiness.nancialpost.co#R2F12R1FR29Ras%aldo%turns%4F%footwear% e#pire%see;s%to%e=pand%its%international%reacR

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ttp+RRwww.!oo!le.co#RnancecidJN9142F

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ttp+RRwww.aldo!roup.co#Rdistribution%centres.t#l

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ttp+RRbusiness.nancialpost.co#R2F12R1FR29Ras%aldo%turns%4F%footwear% e#pire%see;s%to%e=pand%its%international%reacR ttp+RRbusiness.nancialpost.co#R2F12R1FR29Ras%aldo%turns%4F%footwear% e#pire%see;s%to%e=pand%its%international%reacR ttp+RRwww.prnewswire.co.u;Rnews%releasesRcatalyst%wins%aldo%soes%supply% cain%e=ecution%proect%14149.t#l ttp+RRwww.#ana!in!auto#ation.co#R#aonlineRnewsRreadRALDOSGroupSIncSS  --F1 ttp+RRwww.oo5ers.co#Rco#pany% infor#ationRcsRco#petition.AldoSGroupSInc.9fb4dN974f42.t#l ttp+RRwww.aldosoes.co#Rca%en! ttp+RRwww.5erte=inc.co#R3ress8oo#R3D*R2F1FRtop%inno5ator%aldo% apparel#a!%#ay2F1F.pdf 

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