Distribution Channels of Sony

Marketing management Assignment

Submitted to: ms. Samiksha

By:: priyank By priyanka a Advani Advani 102 Ruchi pandya

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istribution channe4s o5 sony: Depending upon the nature of the product, marketing management decides to put into place an intensive network of distribution, while selecting the appropriate dealers or wholesalers. Sony being the company which positions itself as seller of durable and high end products like mobile phones, television and projector, home theatre system, accessories, computer and

laptops, tablets, camera, etc. is practicing the SELEC!"E D!S#!$%!&' of its products from selective dealers. (!n )une* S&'+ &#LD, C#&-, -/#S/# ELEC#&'!CS, "!0+ SLES C&S-& ELEC#&'!CS etc.1 Sony !ndia has its footprints across all major towns and cities with a distribution network of over 2333 channel partners, 453 Sony outlets, and 46 direct branch locations.

!n !ndia Sony has used &'E LE"EL channel of distribution7

sient a edr t m e d i a r y