COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS
RESEARCH BASED ON SECONDARY DATA
PROJECT ON COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS Submitted to
Submitted by-
Prof. Mahesh Soni
AnujMehrotra IperPgdm Page no. 10
PROJECT ON COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS Submitted to
Submitted by-
Prof. Mahesh Soni
AnujMehrotra IperPgdm Page no. 10
WINTER PROJECT On COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS Session 2011-2013
Submitted to
Submitted by-
Prof. Mahesh Soni
AnujMehrotra
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PREFACE This project is undertaken to fulfill the project work component of the PGDM programme (2NDSemester).
The project was prepared under the guidance of Prof. Mahesh Soni who has helped me in making of this project. project. This project is based on the “COMPARISON “ COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS” CHANNELS” To make the topic more clearly I have gone through various reports reports and also taken the help of websites
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January 06,2012
CERTIFICATE This is to certify that Mr. ANUJ MEHROTRA is a regular student of INSTITUE OF PROFESSIONAL EDUCATION AND RESEARCH-PGDM BHOPAL. He has conducted an authentic research on the topic “COMPARISON OF TRP OF VARIOUS TELEVISION
CHANNELS” CHANNELS” and has completed his research methodology report successfully under the guidance of Professor Mahesh Soni. The report is being taken up as a part of winter research work for Post-Graduation of Diploma in Management 2013 and being submitted thereof.
Prof. Mahesh Soni Faculty Guide
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ACKNOWLEDGEMENT I would like to grab this opportunity to praise the Almighty who has inherited me with the intellect which has enabled me to prepare this research. Then I would like to thank Dean IPER and my research guide Prof. Mahesh Soni. For providing me with this opportunity of conducting this research work and helping me throughout the project .Sir without your precious guidance I won‟t be able to complete this project. I would also like to thank my parents and my friends who have always been very cooperative whenever I need them. In the end I would like to thank all those who have been associated with my research project.
AnujMehrotra
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DECLARATION I hereby declare that this project report is the result of hard work and determination of AnujMehrotra This is to further declare that this project report is authentic and genuine work Anuj Mehrotra and not submitted by any other student previously.
DATE:
AnujMehrotra
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CHAPTERS PAGE NO. 1. History of Television Industry………………………..............25 2.
TELEVISION INDUSTRY….. (A) BIRTH OF TELEVISION INDUSTRY……………………..27 (B) NEW COMPETITORS……………………………………...28
3. MEDIA INDUSTRY……… (A) GROWTH OF MEDIA INDUSTRY………………………..30 (B) INTRODUCTIONS IN TELEVISION INDUSTRY……......32 (C) TV OWNERSHIP OF STATES IN 2007……………...........33 (D) SHARE OF PAID TELEVISION CHANNEL IN INDIA…34 (E) POPULAR TELEVISION CHANNELS IN INDIA………...35 4. TVR MEANING………………………………………………………..37
5. DATA ANALYSIS (A) TVR OF SERIALS………………………………………………...40 (B) MARKET SHARE OF TELEVISON CHANNELS……………....50. 6. DATA INTERPRETATION………
(A) YEAR WISE HIT SERIALS OF TELEVISION CHANNELS…...54 (B) ALL TIME HIT SERIALS………………………………………...56 (C) CHANNEL WISE INTERPRETATION………………………….57 7. CONCLUSION………………………………………………………...62 8. BIBLIOGRAPHY……………………………………………………..63 Page no. 16
SYNOPSIS OF WINTER PROJECT Title of research project:Analysis of Entertainment Channels on the basis of TRP
Objective:To know which channel has given hit television serials in last 5 years.
Methodology:Whole Research is based on Secondary data which is collected from many sources from internet. The research is based on which channel has given how many hit serials. Steps for completing this project I followed these steps:1. I started collecting data from http://www.indiantelevision.com/tvr/tamarchyear.php4. 2. After collecting data I started to put in excel. 3. Problem was that data was available on weekly basis so I arranged that data on the basis of 6 months i.e. „January-June‟, July-December. 4. After this I started analyzing data on pivot table.
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Limitation:Data was available in weekly basis and that was the top “TVR” rating serials in one week.
.
Significance:Through the research we will know the channel is leading India television industry in entertainment shows from last 5 years. Through our research we will also know that which channel has given how may hit serials in these last 5 years and also which channel has given all-time hit serial.
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EXECLUSIVE SUMMARY The topic of my research is study on Analysis of Channels on the basis of TRP My study will also help us in knowing the channels which are occupying space in the minds of customers on the parameter of likings, over the other competitions in the similar business. rd
We decided to collect secondary data through web resources and various 3 party institutions which record data of channels TRP or TVR on regular basis. Our first task after deciding this was to prepare a structure of recording data for our study .To do this we first analyzed how to record data of channels “TRP or TVR”. We went through a lot of options and finally narrowed down to few major parameters
Searching for
Consumer services
Accessibility
Infrastructure
Food
Consumer satisfaction
This questionnaire was given to and filled up by 60 respondents which included students, as well as people at various locations of Restaurants. Then came the job of compiling and tabulating the data .The data was manually fed by us into the Excel sheets. Next came the preparation of the report where we explained in detail all our findings and the conclusion that we reached through this research.
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RESEARCH DESIGN Basically research is a systematic enquiry aimed at providing information that will solve managerial problems. A good design means that good research results can be obtained with minimum utilization of time, money and effort. Thus research design has to be developed very carefully as it forms the foundation for the entire research process that follows. An ideal research design should consider the following factors:
Identifying the exact research problems to be studied. The objective of the research The process of obtaining information Availability of adequate and skilled manpower Availability of adequate financial resources for carrying out research.
Business research can be defined as systematic enquiry that gives information to guide businesses in decision making. A. TYPES OF RESEARCH DESIGN:
It is very important to select an appropriate research design before starting the research. There are several research design approaches which can be classified as:
EXPLORATORY STUDIES: They are carried out to make problems suited to more precise investigation or to frame a working hypothesis from an operational perspective. They help in understanding and assessing critical issues of problems. They can not be used in cases where a definite result is desired. It included techniques like primary data analysis, surveys.
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1. DESCRIPTI VE STUDIES: Unlike exploratory studies, these come under formal research where the objectives are clearly established. In these, a researcher gathers details about all aspects of a problem situation. They form the basis for analytical, experimental and quasiexperimental studies which help in developing hypothesis.
2. CASUAL STUDIES: The basic aim of causal studies is to identify the cause and effect relationship between variables. The basic premise of the causal relationship is that when we do a particular thing (cause), it gives rise to another thing(effect).There are three types of relationship that can arise(a) symmetrical (b) asymmetrical (c) reciprocal B. DATA
COLLECTION:
(a) Primary Sources At times, secondary data might prove to be inadequate or of no use to the researcher for making further marketing decisions. In such cases, the researcher has to go in for primary data research employing survey research methods. Surveys are normally carried out to obtain primary data. Primary data is the data which is gathered first hand to answer the research question being investigated. In our project the survey was conducted using questionnaire and meeting the respondents in person to get them filled.
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(b) Secondary Sources A secondary data study is concerned with the analysis of already existing data that is related to the research topic in question. In secondary studies, secondary data is studied in order to analyze the future of a product. Secondary data is based on source, category, medium and database. Secondary data is used by managers as it is cheaper and takes less time to gather, thus saving them a lot of money and time that they would have otherwise spend in gathering primary data. It may provide alternative data methods that can be used for primary research. Also it generates requisite information for better creativity.
(c)
SCALING TECHNIQUES:
Rating: We have asked the respondents to rate various parameters according to their preference on the scale of ten with 10 representing the „most preferred‟ and 1 the „least preferred‟. The respondents had a choice of giving the same rating to more than one parameter.
(D)
DATA COLLECTION:
A properly designed data collection can tap the necessary information from the sources. In framing a collection design the researcher must ensure that the data collected should draw information that will fulfill research objective.
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RESEARCH METHODOLOGY DATA COLLECTION
Research instrument: - Internet Time duration: - 5 days Data Collection: - Secondary data directly collected from web resources.
Source - http://www.indiantelevision.com/tvr/tamarchyear.php4
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Chapter-1 History of Television Industry
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REPORT ON COMPARISON OF TRP OF VARIOUS TELEVISION CHANNELS ON BASIS OF TRP
History of Television Industry :-
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CHAPTER-2 TELEVISION INDUSTRY
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Birth of Television Industry…. In 1992, the Indian government led by P. V. NarasimhaRao started a series of economic reforms including the liberalization of the broadcasting industry, opening it up to cable television. This led to an explosion in the Indian cable TV industry and saw the entry of many foreign players like Rupert Murdoch's Star TV Network, MTV, and others. Following the liberalization of the broadcasting industry, the Hong Kong based Star TV Network introduced five major television channels into the Indian broadcasting space that had so far been monopolized by the Indian governmentowned Doordarshan: MTV, STAR Plus, Star Movies, BBC, Prime Sports and STAR Chinese Channel. Soon after, India saw the launch of Zee TV, the first privately-owned Indian channel to broadcast over cable followed by Asia Television Network (ATN). A few years later CNN, Discovery Channel,National Geographic Channel made their foray into India. Later, Star TV Network expanded its bouquet with the introduction of STAR World India, STAR Sports, ESPN, Channel V and STAR Gold. As per the TAM Annual Universe Update - 2010, India now has over 134 million households (out of 223 million) with television sets, of which over 103 million have access to Cable TV or Satellite TV, including 20 million households are DTH subscribers. In Urban India, 85% of all households have a TV and over 70% of all households have access to Satellite, Cable or DTH services. TV owning households have been growing at b etween 8-10%, while growth in Satellite/Cable homes exceeded 15% and DTH subscribers grew 28% over 2009. (However, some analysts place the number of households with television access at closer to 180 million since roughly a third of all rural families may watch television at a neighboring relative‟s home, and argue that Cable TV households are probably closer to 120 million owing to a certain percentage of informal/unregistered Cable Networks that aren't counted by mainstream surveys). It is also estimated that India now has over 500 TV channels covering all the main languages spoken in the nation. Throughout the 90s, along with a multitude of Hindi-language channels, several regional and English language channels flourished all over India. By 2001, international channels HBO and History Channel started providing service. Starting in 2003, there has been an explosion of news channels in various languages; the most notable among them are NDTV, CNN IBN and AajTak. The most recent channels/networks in the Indian broadcasting industry include UTV Movies, UTV Bindass, Zoom, Colours, 9X and 9XM. Source — http://en.wikipedia.org/wiki/Television_in_India
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New Competitors:Doordarshan had a modest beginning with the experimental telecast starting in Delhi on 15 September 1959 with a small transmitter and a makeshift studio. The regular daily transmission started in 1965 as a part of All India Radio. The television service was extended to Bombay (now Mumbai) andAmritsar in 1972. Up until 1975, only seven Indian cities had a television service and Doordarshan remained the sole provider of television in India. Television services were separated from radio in 1976.Finally, in 1982, Doordarshan as a National Broadcaster came into existence. National telecasts were introduced in 1982. In the same year, colour TV was introduced in the Indian market with the live telecast of the Independence Day speech by then prime minister IndiraGandhion 15 August 1982, followed by the 1982 Asian Games which were held in Delhi. Now more than 90 percent of the Indian population can receive Doordarshan (DD National) programmes through a network of nearly 1,400 terrestrial transmitters. There are about 46 Doordarshan studios producing TV programmes today. Now with liberalization not only industry but media king DD now has competition with new channels and companies.
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CHAPTER-3
MEDIA INDUSTRY
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Growth of Media Industry Despite a slowdown in the economy, the media and entertainment (M&E) industry continues to outperform the country’s growth rate. For the quarter January to March
2008, it is estimated that the industry a growth of 14.86% in revenues compared to the corresponding quarter of previous year. This is mainly due to the increase in revenues that came from advertising and television . The print media and the music industry also contributed significantly to the total revenues of the industry The Net Profit Margin (NPM) for the quarter improved form18.88 % to 23.95 % . The operating profit jumped form Rs 555.94 crore to Rs 668.03 crore which is almost 19.30 % more than the previous year. The operating profit margin increased from 33.86% of last year to 35.17% Cygnus Business Consultant, a Hyderabad-based research firm, estimates that the domestic entertainment and media industry will record a cumulative annual growth of 18% over the next four years to reach a size of Rs 1,15,700 crore.
. Source--http://www.indiainfoline.com/Markets/News/Media-and-Entertainment-industry-achives-11-percent-growth-in2010-KPMG-FICCI/5109698979
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In 2010, the Indian Media & Entertainment (M&E) industry registered a growth of 11 % over 2009 and touched Rs 625 billion, says a FICCI-KPMG report. Backed by positive industry sentiment and growing media consumption, the industry is estimated to achieve a growth rate of 13 % in 2011 .Overall the industry is expected to register a CAGR of 14 % to touch Rs 1275 billion by 2015.
Source-http://www.kpmg.com/in/en/issuesandinsights/thoughtleadership/ficci-kpmg-report-2011.pdf (page no. 4)
Television share in media industry has been increased from „42 %‟ to „51 %‟ in a span of 5 years (2005 — 2009).
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INTRODUCTIONS IN TELEVISION INDUSTRY
Source -http://www.kpmg.com/in/en/issuesandinsights/thoughtleadership/ficci-kpmg-report-2011.pdf (page no. 18)
This graph shows the years in which there was an introduction of something new in “Television Industry”
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Tv Ownership Of States of India in 2007 This is a list of the States of India ranked in order of percentage of households having a television set. This information was compiled from NFHS-3. National Family health surve y (NFHS)
Rank
State
Television ownership (%)
1
Punjab
78.5
2
Goa
77.5
3
Kerala
67.7
4
Himachal Pradesh
63.4
5
Jammu and Kashmir
62.9
6
Uttaranchal
7
Maharashtra
58.8
8
Sikkim
55.8
9
Karnataka
53.6
10
Tamil Nadu
53.1
11
Gujarat
12
Andhra Pradesh
52.6
13
Haryana
50.3
14
Mizoram
48.3
15
Manipur
47.8
16
Tripura
46.7
17
INDIA
44.2
18
Meghalaya
41.4
19
Arunachal Pradesh
41.3
20
Nagaland
37.9
21
West Bengal
22
Rajasthan
23
Madhya Pradesh
24
Assam
25
Uttar Pradesh
26
Chattisgarh
33.4
27
Orissa
28.9
28
Jharkhand
28.1
29
Bihar
18.2
61
53
37 35.6 35 34.3 34
(source- http://en.wikipedia.org/wiki/Indian_states_ranking_by_television_ownership) Page no. 33
SHARE OF PAID TELEVISION CHANNELS IN INDIA
Source -http://www.kpmg.com/in/en/issuesandinsights/thoughtleadership/ficci-kpmg-report-2011.pdf (page no. 29)
This graph indicates that the share of paid channels by viewers of India which has been increasing day by day and viewers have shown a strong transformation from „Free To Air Channels‟ to paid channels. Growth of share of paid channels has been increasing and it is projected that by 2015 it will reach Rs416 billion rupees. Page no. 34
POPULAR TELEVISION CHANNELS
Sony Star Plus
Colors
POPULAR DAILY SOAPS CHANNELS
Ndtv Imagine
Zee Tv Sahara One
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CHAPTER-4 TVR MEANING
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TVR…???? Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership Ratings point is a measure of viewership of a particular television programme.
One single television ratings point (TVR) represents 1% of viewers in the surveyed area in a given minute.
ExampleAs of 2004, there are an estimated 109.6 million television households in the United States. Thus, a single national household ratings point represents 1%, or 1,096,000 households for the 2004-05 season. When used for the broadcast of a program, the average rating across the duration of the show is typically given. Ratings points are often used for specific demographics rather than just households. For example a ratings point among the key 18-49 year olds demographic is equivalent to 1% of all 18-49 year olds in the country.
TRP or Television Rating Point: is percentage of the target audience (TA) who say the program or the commercial in a particular time period. Page no. 37
1 TRP or TVR (Television Rating Point) means 1% of the audience. It is always in percentage. TVR is time weighted. It means TVR of a program would be different in initial 1 minute & initial 6 minutes because it is calculated on minute by minute basis & later average of all the minutes is considered basis specified period.
GRPs or Gross Rating Points: It is summation of TVRs. Suppose TVR of Program A & B is 10 & 20 respectively & we have placed 4 spots in each program. Then GRPs would be: (TVR of Prog A* Number of spots in Prog A) + (TVR of Prog B * Number of spots in Prog B) = (10*4)+(20*4)=40+80=120 GRPs
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CHAPTER-5 DATA ANALYSIS
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TVR Of Serials Year-2007
January-June
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: In 2007 more than 90 % of the market share is dominated by “Star Plus” „Kyunki Saas Bhi Kabhi Bhau Thi‟ and „Kahani Ghar Ghar ki‟ are at top in TVR ratings „Kaun Banega Crorepati‟ and „Prithvi Raj Chauhan‟ also attracted viewers but not to that extent. Page no. 40
Year-2007
July — December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4)
INTERPRETATION: : In 2007 (july-december) we saw a new entry of player :”SONY” ,but as usual “Star Plus” still enjoying its top position and again „Kyunki Saas Bhi Kabhi Bhau Thi‟ is at top in TVR ratings. “Zee Tv” gave tough competition with their serial „Banoo Main Teri Dulhan‟ and surprisingly this serial attracted more viewers than compared to „Kahani Ghar Ghar ki‟. Page no. 41
Year-2008
January — June
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4)
INTERPRETATION: Surprisingly in 2008 whole picture has been changed. “Zee Tv” has emerged as a strong competitor of “Star Plus” in TVR ratings and „Banoo main Teri Dulhan” is emerging closest competitor of „Kyunki Saas Bhi kabhi Bahu Thi‟ and “Kahani Ghar Ghar ki‟ has lost its lead and new serial of “Star Plus” „Bidayi‟ has emerged as new hit serial of „Star Plus‟.
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Year-2008
July — December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4)
INTERPRETATION: In 2008 {july-decmeber) we saw a drastic amount of change in TVR ratings in serial liking by viewers.As usual Star plus is at top as channel but its serials viewers has been changed and they have shifted to new serial „Kis Desh Main Hai Mera Dil‟ and “Bidayi” is taking forward its success from previous time.
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Year-2009
January — June
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: 2009 was the year of change where we saw a new entry of channel i.e. „Colors‟ which challenged dominated player „Star Plus‟. „Balika Vadhu‟ And „Jai Shree Krishna‟ as one of the top rated serials in TVR ratings and „Kis Desh Main Hai Mera Dil‟ was replaced by „Ye Rishta Kya Kehlata Hai‟ as the leader in TVR ratings of „Star Plus‟.
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Year-2009
July — December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: Surprisingly “Star Plus” lost its lead drastically. “Zee Tv” and “Colors” gave tough competition to Star Plus with majority of hit serials was with „Colors‟ and „Zee Tv‟.
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Year-2010
January — June
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: „Colors‟ is emerging as a strong player in market as three of its serials attracting viewers (Uttaran,Na Aana Is Des Laado, Balika Vadhu) and following success of previous year both serial „Bidayi‟ and „Ye rishta Kya Kehlata Hai‟ are experiencing high TVR ratings. Page no. 46
Year-2010
July — December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: In 2010 (july-december) we saw new serial „Pavitra Rishta‟ as the second player in TVR ratings . Both„Ye rishta Kya Kehlata Hai‟ and „Pratigya‟ ranked at top in TVR ratings in july-decmeber(2010)
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Year-2011
January — June
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: „Pavitra Ristha‟ and „Ye Rishta kya kehlata hai‟ topped the charts in TVR
ratings .‟Uttaran‟ (Colors) was second in ranking . Though there are hit serial from every channel but most of the high ratings serials share is with Star Plus (Pratigya, Sasural Genda Phool and Sathiya Sath Nibhana) Page no. 48
Year-2011
July — December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4) INTERPRETATION: In second half of 201 „Pavitra rishta” lost its lead and new competitor emerged
“Sony” Though “Star Plus” is still rulling as most of its tings are still rulling in TVR ratings. “Sony” serials are giving tough competition to “Star Plus” (Bade Ache Lagte Hain, C.I.D and kaun Banega Crorrepati) but in toatal comparison “Star Plus” took the lead and win competition as other serials got more TVR rating then “Sony” Page no. 49
Market Share Of Televisio Channels In India Year-2007
January-June
July-December
Year-2008
January-June
July-December (source- http://www.indiantelevision.com/tvr/tamarchyear.php4) Page no. 50
Year-2009
January-June
July-December (source- http://www.indiantelevision.com/tvr/tamarchyear.php4)
Year-2010
January-June
July-December (source- http://www.indiantelevision.com/tvr/tamarchyear.php4) Page no. 51
Year-2011
January-June
July-December
(source- http://www.indiantelevision.com/tvr/tamarchyear.php4)
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Chapter -5 Data Interpretation
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YEAR WISE HIT SERIALS OF TELEVISION CHANNELS
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YEAR WISE HIT SERIALS OF TELEVISION CHANNELS
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ALL TIME HIT SERIALS From above table it is confusing to understand which channel has given how many hit serial in lat 5 years so to understand that we will now analyze hit serial from channels. To declare a serial hit we will use a thumb rule that if serial has achieved top “TVR” rating at any time or has continued to appear in as one of the highest “TVR” rating for more than 6 months then we will declare that serial as “Hit”. On above basis following channels has given these “Hit” serials in last 5 years:-
Channel
All Time Hit Serials On Basis Of TVR
Star Plus
Kyunki Saas Bhi Kabhi Bahu Thi Kahani Ghar Ghar Ki Bidayi Yeh Rishtha Kya Kehlata Hai Pratigya Saathiya Saath Nibhana Kaun Banega Crorepati (2007) Kis Desh Main Meraa Dil
Zee Tv
Banoo Main Teri Dulhan Chhoti Bahu Agle Janam Mohe Bitiya Kijo Pavitra Rishta
Colors
Balika Vadhu Jai Shree Krishna Uttaran Na Aana Is Desh Lado Uttaran
Sony
Kaun Banega Crorepati CID
Sab Tv
Tarak Mehta Ka Ulta Chashma
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Channel Wise Data Interpretation
Year- 2007
This year was dominated by “Star Plus” as two of its serial dominated the first half of year i.e. (Kyunki Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Ki) . In second half “Zee Tv” entered the market with its serial „Banoo Min Teri Dulhan‟ which overtook „Kahani Ghar Ghar Ki‟ in “TVR” ratings. „Prithvi Raj Chauhan‟ was the second rank serial from “Zee Tv” in “TVR” ratings but didn‟t able to compete with other serials. In whole we can say „“Star Plus”‟ ruled this television market in this year.
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Year- 2008
We saw a drastic change from previous trend .““Zee Tv”” became a new contender and emerged as a new competitor of ““Star Plus””. Two Serials of ““Zee Tv”” emerged as a new hit in television industry. „Saath Phere‟ and special „Banoo mian Teri Dulhan” was the closest competitor of „Kyunki Saas Bhi kabhi Bahu Thi‟. „Kahani Ghar Ghar ki‟ lost its “TVR” ratings drastically in comparison of previous year. „Bidayi‟ serial attracted huge amount of viewers in this year and this serial became one of the biggest hit of 2008. „Kis Desh Mein Hai Mera Dil‟ launched in this year only became a new hit of television industry both „Bidayi‟ and “Kis Desh main Hai Mera Dil‟ overtook „Kahani Gha Ghar Ki‟ in TVR ratings. „Bidayi‟ and “Kis Desh main Hai Mera Dil‟ were new hits of ““Star Plus”” in 2008.
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Year- 2009
This year was full of lauch of new serials by all of the channels.‟Choti Bahu‟ and „Agle Janam Mohe Bitiya Kijo‟ was launched by ““Zee Tv”” „Yeh Rishta Kya Kehlata Hai‟ ,‟Sab Ki Ladli Bebo‟ by ““Star Plus””.‟Uttaran‟ from “COLORS”. „Yeh Rishta Kya Kehlata Hia‟ launched wit a bang and attracted new viewers as it was launched and became a huge hit.‟Bidayi‟ continued its success and was top in „TVR‟ ratings for this year also. In second half of 2009 „Choti Bhau‟, „Pavitra Rishta‟ and „Agle Janam Mohe Bitiya Kijo achieved one of the hishest “TVR” ratings „Uttaran‟, „Bidayi‟ and „Yeh Ristha Kya kehlata Hai‟ achieved highest “TVR” ratings in second half of 2009. Comapred to previous year „Balika Vadhu „Na Ana Is Desh Laado‟ and „Uttaran‟ started to compete with “Stsr Plus “serials as it was also top in second half of 2009 in “TVR” ratings. It was never before that ““Star Plus”” has to face this much completion in television industry. In a span of one year only “Colors” won the race and took over its competiotrs.
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Year -2010
New entry came as ““Sab Tv”” (Tarak Metha Ka Ulta Chasma) also became the member of this television industry in “TVR” ratings. Bidayi‟ and „Yeh Ristha Kya kehlata Hai‟ continued its success as they remained top in “TVR” ratings in first half of 2010.„Jahnsi Ki Rani‟ entered in top ranks as this serial remained highest “TVR” rating from “ Zee Tv”.„Balika Vadhu‟ and „Pavitra Ristha‟ were neck to neck in “TVR” ratings in first half of 2010.„Choti Bahu‟ didn‟t able to cope up with the expectations and drastically lost “TVR” ratings this year. In late 2010 ““Star Plus”‟” launched new serials to attract more viw ers (Tere Liye, Sasura Genda Phool, Sathiya Sath Nibhana) In second half of 2010 new serial „Pratigya‟ achieved highest “TVR” ratings and „Yeh Ristha Kya kehlata Hai‟ was also at top in “TVR” ratings in this duration. “Colors” didn‟t able to carry on its success of previous year as ““Star Plus”” took over and won the competition this year. Hit serials of this channel didn‟t able to carry on its previous success. Page no. 60
Year- 2011
Pavitra Ristha‟ and „Yeh Ristha Kya kehlata Hai again achieved top rank in “TVR” ratings in first half of 2011. “Sathiya Sath Nibhan‟ was a new entry in this time as it gave neck to neck competition to old players in this industry as it was equal in others in “TVR” ratings. In second half “Sathiya Sath Nibhan‟ grown as the leader in “TVR” ratings and able to compete with the previous players. New serial from “Star Plus”.„Is Pyaar Ko kya Namm Doon‟ competed with one of the all-time hit serial „Uttaran‟ and won the race in “TVR” ratings.
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CONCLUSION
Based on the above analysis it can be concluded that television viewers of India prefer watching “Star Plus” daily soaps for their entertainment. Comparing from previous years we can also say that people have shifted their likings from “Star Plus” to others channel like “Zee Tv”, “Colors”, “Sony”, “Sab Tv” and “Sony”. In previous years viewers preferred “Zee Tv” after “Star Plus” but now trend has changed, people have started shifting to “Colors” and colors has emerged into closest competitor of “Star Plus”.
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