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Coee & Snack Shops in the US July 2013
Industry Performance
Key External Drivers continued
other snack shops experience revenue growth. Per capita coffee consumption is expected to decrease slowly in 2013, posing a potential threat to the industry. Consumer Conidence Index Consumer sentiment measures consumer’s perceptions about their current and future nancial prospects.
Changes in consumer sentiment have a signicant effect on the spending of discretionary items, including items from snack and coffee shops. During a recession, consumers tend to forego higher-margin items and opt for lowerpriced value products. The consumer sentiment index is expected to increase in 2013. Healthy eating index
Consumer spending 4
72
3 71
2 e g n a h c %
1 %
0 −1
70
69
−2 −3
Year
68 07
09
11
13
15
17
19
Year
04
06
08
10
12
14
16
18
SOURCE: WWW.IBISWORLD.COM
Current Perormance
The Coffee and Snack Shops industry has been a victim of the weakened economy, the rapid rise in unemployment and, to a lesser extent, society’s rising awareness of the health risks associated with diets high in fat, salt and sugar in the ve years to 2013. Despite these obstacles, the industry has responded to changes in consumer
preferences, which has helped revenue grow. In the ve years to 2013, revenue is expected to increase at an average annual rate of 0.9%. In 2009, industry revenue declined 6.6% to $25.9 billion, but since 2010, the industry’s revenue growth has been positive. In 2013, industry revenue is expected to rise another 2.6% to $29.0 billion.
Cutting back
As the economy fell into a recession and unemployment numbers rose, consumers became more selective when spending their disposable incomes. For example, in 2009, consumer spending declined 1.9%, and luxuries such as eating out and a morning cup of coffee at Starbucks were among the rst expenditures to
go. Some consumers cut out coffee and snack shops from their budgets entirely, opting to eat in to save money. This trend reversed as consumer condence improved; consumer spending is expected to grow at an annualized rate of 1.3% over the ve years to 2013. With consumer spending on track to rise an additional 2.1% in