Case #1 Chipotle The Best Queso Scenario Ashley Keenan Alysia Campbell Dana Ihlenfeldt March 1! "1
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EXECUTIVE SUMMARY
Chipotle is a fast9casual restaurant that prides itself on :5ood ;ith Inte
Chipotle uses locally sourced and or Chipotle in recent years had a crisis in dealin< ;ith multiple outbrea?s related to food safety> The case that our And they ;ant to ?no; ho; to strate= .e .e ;ere also
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INTRODUCTION
The case that our And they ;ant to ?no; ?n o; ho; to strate= .e ;ere also .e bro?e that do;n into t;o stated problems> The first bein< to discretely assess the dama The second bein< to sho; them ho; to strate .e also found that there ;ere a fe; unstated problems to address related to effects of the recent food scandals> These three unstated problems ;ere to re Throu COMPANY OVERVIEW
The Chipotle brand opened in 133,> They specialie in fast9casual Meican food> They The y compete ;ith brands such as Moes South;est 4rill and Qdoba> They claim to ser@e :a fe; thin .ith a limited menu they ha@e thousands of options because of customiations ;ith a @ariety of in Chipotles creation aimed to pro@ide one of the first fast9casual dinin< eperiences> The fast9casual dinin< eperience is one that uses full9ser@ice restaurant Fuality! but has the speedy ser@ice of fast9food> 5ast9casual restaurants adopted the use of Fuality in The fast9casual restaurant also aims to ha@e the friendly ser@ice of
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fine dinin 5ast9casual restaurants are the fastest Chipotle considers the foundation of their menu to be the use of fresh in They@e recently adopted an approach that reFuires or They call this ne; approach :5 ood ;ith Inte The use of home9 These causes help the brand to They call their or They belie@e that these in They partner ;ith local farms to produce their in They pic? farms that allo; animals to be They choose farms that are committed to or They belie@e these in OUTBREAK TIMELINE
Chipotle ;as challen The first outbrea? occurred in Au The outbrea? affected 80 people ;ith Salmonella> The second outbrea? ou tbrea? occurred in December of "1 in Boston> The outbrea? affected 1,2 people! primarily colle The third and fourth outbrea?s occurred from December "1 " 1 into 7anuary "18 in multiple states> The outbrea?s ;ere both of $>coli> The third outbrea? occurred in 11 states and infected people> +f these people there ;ere 1 hospitaliations> The fourth outbrea? occurred in three states and affected people but did not result in hospitaliations> The CDC concluded their
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in@esti Impro@ed food safety practices ;ere created by the company upon the conclusion of the CDC in@esti Since the outbrea? the brand has dealt ;ith lost sales to their competitors> Qdoba too? o@er the spot as the leadin< Meican restaurant chain> This has left Chipotle ;ith a loss of sales> To combat this the brand has created a customer loyalty pro The re;ards pro The company has made attempts to re9establish their brand as a trusted food source but h as fell short in a;areness> Chipotle made se@eral chan The mar?etin< attempts to communicate chan $pansi@e creati@e series of @ideos ha@e the ?ey messa These These chan SURVEY
.e recei@ed 10 responses o@er the course of the rou The sur@ey consisted of a total of 12 Fuestions! althou The sur@ey flo; ;as based on if a respondent had been to Chipotle or not> If a respondent had not been be en to Chipotle they ;ere as?ed Fuestions related to the first purpose detailed belo;! as ;ell as ;hy they had not If a respondent had been to Chipotle before they ;ere as?ed e@ery other Fuestion because of their eperience ;ith the brand> All users ;ere also as?ed basic demo .hat stood out to us about the demo .e also found that 30 respondents ;ere female> These demo
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.e conducted an independent sur@ey that had a fe; different purposes Gor Fuestion cate A detailed list of sur@ey Fuestions Fu estions can be found in Appendi B> The first purpose of the sur@ey ;as to Questions re These An o@er@ie; of the insi (esponses such as fresh! yum! and delicious ;ere lar +@erall the brand attracted more positi@e or neutral Gburrito! Meican! .e also found that necoli! sic? and poisonin<> This tells us that re The brands history ;ith food safety still lin This A second purpose of the sur@ey ;as to understand und erstand the respondents relationship ;ith Chipotle> Questions re These Fuestions allo;ed us to understand ho; and ;hy people may be choosin< the brand> A fe; insi +ur sur@ey found that 2" respondents had been to Chipotle at some point in their life> .e also found that 81 respondents had been to Chipotle ;ithin the last year> 5or us this means that a
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A third purpose of the sur@ey ;as to .e aimed to use discrete Fuestions that ;ere unbiased! but bu t could still allo; us to understand if dama Questions re These Fuestions allo;ed us to Insi .e .e found that a maJority of respondents opinion of Chipotle had stayed :about the same= in recent years G" respondentsH> .e also noticed ;ithin that same Fuestion that :some;hat ;orse= G1 respondentsH ;as ele@ated abo@e the rest of the responses ;hich ;ere each respondents> .e learned that a maJority G respondentsH had heard of food safety concerns in recent years> .e .e also found that a .e as?ed if the user had heard about any chan ,, respondents on the other hand had heard about chan To To These insi LIMITATIONS
.e found that there ;ere a fe; possible limitations to our sur@ey that could affect sur@ey responses> As al;ays ;ith sur@eys it is possible that respondents may ha@e misinterpreted a Fuestion or made an error in respondin<> Beyond that a second p possible ossible limitation could ha@e been that based on our sur@ey location! primarily .isconsin! .isconsin! that there ;ere no outbrea?s affectin< our local Chipotles> The closest outbrea? to .isconsin ;as in Minnesota! and that ;as
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an isolated incident compared to the rest of the outbrea?s> Since there ;as no n o outbrea? locally there ;ould ha@e been less information to understand the etent of the outbrea?s else;here> Therefore the dama A third possible limitation also has to do ;ith our location but b ut in a different sense> .e distributed the sur@ey as students of the &ni@ersity of .isconsin 9 4reen Bay> Ba y> Many people in our distribution net;or? ;ere students here as ;ell> Chipotle primarily attracts millennials! particularly colle It is possible that that because sur@ey respondents in maJority ;ere their primary audience that they ;ould be less affected because of their loyalty or li?eness to the brand> This colle nationally> Therefore the brand may still be fa@orable despite the outbrea?> Coupled ;ith our location not bein< near an outbrea?! it is li?ely ;e ;ould ha@e been less ne SWOT
Chipotles main stren This audience ?eep a steady stream of business throu This ;as helpful in ?eepin< some profits in the fourth Fuarter in "1> The second stren The or This ;as helpful in implementin< ne; safety procedures after the outbrea?s> Chipotle also belie@es in :food ;ith inte The company buys food from local! or This allo;s the company to brin< consumers morally ri .ea?nesses .ea?nesses that the company faces are other scandals the company has faced other than the outbrea?> A la;suit ;as filed in December of "1 a The
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la;suit ;as brou Since this ;as in the middle of the food scandal! it didnt recei@e a lot of media attention until shortly after> Durin< the summer after the outbrea?! the company faced e@en more ne The last ob@ious ;ea?ness ;ea? ness is the companys lost trust;orthiness of their food> Since the outbrea?s! consumer no lon +pportunities lie in re Chipotle has made Accordin< to the sur@ey results! most of Chipotles consumers are una;are of these procedures> If Chipotle can communicate that ;ith their audiences! they ha@e a Threats surroundin< the company is competitors> Moes South;est 4rill profited off Chipotles scandal and pushed Chipotle out o ut of their top position for :casual Meican restaurant=! ;hich Chipotle held for years prior> Another Another threat is any potential outbrea?s or ne ;a y> If Chipotle is able to brin< bac? the customers that ;ere deterred! any ne Audience Anal!i!
5or audience analysis! ;e chose the audiences that ;ere most affected by the outbrea? and those ;ho ;e ;ant to focus on the most> .e listed listed the lions of each! ho; they are affected! and the best channels to reach rea ch them by! their beliefs! concerns! and their personal
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+ur first audience are the dedicated customers> The lions are the youn< adults and teena They are most li?ely to stic? ;ith the brand throu The best channel to reach the lions are throu They belief that Chipotle has Fuality food and are not ;orried about becomin< sic?> They may be concerned about Chipotle losin< business and potentially closin< stores or Their Their main *et are potential customers> .e chose teena They may be ;illin< to try chipotle but unsure because of the recent outbrea?s or that they mi Their +ur suppliers are the farmers and rancher ;here ;e They ha@e the potential to be ad@ocates because of the buy in ;ith our brand> They also ha@e a lot to A rich channel! li?e meetin< face to face! ;ould b e the best ;ay to reach them> .e can also try to reach potential suppliers throu Suppliers belief is that they ha@e a Fuality product for Chipotle> They are ;orried that they mi They ;ant to offer a Fuality product to Chipotle to ?eep the ne Chipotles casual customers ha@e @isited a restaurant a couple times but ha@e not become loyal customers> The lions ;ould be adults potentially ;ith families to be ;orried about> This audience ;as the most deterred from our brand to competitors but they also ha@e the potential to become dedicated customers if ;e are able to re The best channel to reach them
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by ;ould be social media and traditional media> This audience can do ;ithout Chipotle and co ncerns> This audience ;ants a safe and Fuality Fu ality dinin< eperience> +ur competitors are the restaurants that Moes South;est 4rill is the lion because they The best ;ay reach our competitors is throu Competitors belief is that they ha@e a more Fuality restaurant than Chipotle> The y are concerned that Chipotle may come bac? from the setbac?s of this scandal because they ;ant to be able to reap the benefits that Chipotles scandal has created for them> $mployees are an internal audience that are most influenced throu Chipotle needs to be able to ?eep morale throu The best channels to reach this audience is throu $mployees ;ant to protect the brand so that they do not lose their Jobs> They are concerned ;ith the company losin< re@enue and lac? of control of the issue> Their Another important audience are the in@estors> The lions are the stoc?holders of the company> They They are financially affected if Chipotle does not do d o ;ell> Chipotle can reach them throu e mails> In@estors Just ;ant to ma?e money and they are concerned ;ith losin< it if Chipotle does not come co me bac? from the scandal> +pponents ;ere typically found on social media> They ha@e the potential to influence customers from ;ord of mouth tactics> If Chipotle ;anted to reach this audience! it ;ould be throu +pponents belief is that Chipotle is not a safe or Fuality dinin< option>
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They are concerned about abou t their friends Their The medias lions include the maJor ne;s a< They ;ere influencers and affected the publics perception of Chipotle> The best ;ay to reach members of the media is throu The media beliefs that the public deser@es to ?no; the truth about the outbrea?> They are concerned that if they sho; Chipotle in a positi@e li Their GOST
+ur first The obJecti@e is to re The first strate .e ;ill do this in a fe; ;ays> The first is to ha@e :farm to finish= finish= @ideo sho;in< the process of the food at the farm! to the preparation table! to bein< ser@ed to a customer> .e .e ;ill ha@e the @ideo campai .e ;ill also ha@e a shorter more condensed @ersion of the @ideo to put on T' commercials and ha@e them .e ;ill also ha@e a si +ur second strate The e@ent ;ill be held on o n a local farm Geither a li@estoc? farm or a fresh produce farmH on the outside of Den@er! C+> .e chose Den@er because it is the ori This is the ;ay to
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community and ?eep Chipotles Fuality stron<> All of the money raised ;ill H around the &S throu .e ;ill ha@e a special offer offer to consumers on the the same day of the e@ent for a buy one This All profits from this promotion ;ill +ur second .e ;ould li?e to re +ur first strate .e ;ill ha@e a campai This helps sho; the the consumers ;ho is Chipotle ;ill also implement a chec?list of safety safety procedures that the farms must be doin< to fit Chipotles standards> standards> If farms are not meetin< this standard they ;ill ;ill be remo@ed from the supply chan +ur net strate $ach store ;ill ha@e produce that is ;ithin a "" mile radius of the store to insure Fuality and 5inally! ;e ;ill distribute a sur@ey and hold focus The data ;ill be Ri!" Mana#e$en% G&id
.e thou They had safety procedures in effect but it ;as unpredictable that the outbrea? ;as 6ad they ?no;n they they ;ould not ha@e continued puttin< the contaminated contaminated in By addin< the ne; safety procedures they are ma?in< @isible for not
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only the company but consumers to see see that their food is safe> By sho;in< them the step by step process of ;here the food is comin< from and ho; it is prepared it become obser@able and controllable> Bud#e%
.e ;ere 5or our T' ad@ertisin< mar?et ;e allocated !""" and ;e loo?ed into smaller mar?et rates> .e are $ach ad a@era .e allocated thousand to 5or the e@ent held in Colorado ;e allocated "!""" to co@er the cost of food! e@ent set up! etc> that ;ill 5or the buy one item> .e set aside "!""" dollars to create a scholarship fund for students around the &nited States ;ho ha@e a particular interest in a .e left 1"" thousand for contin .e also ha@e this contin Ban# '(& %)e Buc"
.e completed the Ban< for the Buc? chart and this really helped us By loo?in< at this chart it helped us focus on ;hat ;e needed to include and ;hat ;e should a@oid doin<> The :6o;= for our case is ho; is the food bein< processed! cleaned! and ser@ed no; The food needs to be Fuality and e@erythin< is done correctly> .ith .ith people bein< concerned ;ith the food safety it is crucial that ;e are transparent ;ith the entire process of preparin< the food> That is ;hy it is our first first priority> priority>
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The second one is the :;here>= .here is the food comin< comin< from This is important to stress because the issue people ;ere ha@in< ;as that they didnt trust trust the Fuality of food> 4i@in< them the opportunity to see ;here the food is comin< from ;ill help re +ur third choice ;as the the :So ;hat= By chan By ma?in< sure the food is safe ;e can focus focus on the customers and their their needs> Chipotle and also start ;or?in< on other proJects to en +ur fourth part of the chart is the :.hy>= :.hy>= .hy is it important that ;e are chan 4i@in< them this reassurance that there is a proper procedure and bein< more transparent ;ill +ur fifth ran?in< is the the :.hen>= .hen did the the outbrea? start to occur and ;hen ;as it found .e placed this hi The sith cate= .hat happened ;ith the ;hole e@ent 6o;e@er! ;e placed this hi .e ;anted to focus on the future and ho; Chipotle ;ill chan +ur se@enth and final final placin< is the :.ho>= .ho is to blame for the outbrea? The reason ;e do not ;ant to focus on this is because no one person or reason ;as found for startin< the outbrea? ;ith Chipotles food> .e dont ;ant to place blame on any one person or farm> .ith our plan ;e are focusin< on ma?in< sure our farmers and farms ha@e hi
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Re*ec%ed S(lu%i(n
.e tal?ed about includin< other scandals that ;e found in our company but ;e thou .e discussed ha@in< a competition to create a ne; menu item but feared that customers ;ould ma?e it into a troll about the scandal furtherin< the harm of the reputation> 5inally! the :-imp9my9farm= :-imp9my9farm= on 5aceboo? li@e ;here ;e ;ould 6o;e@er! ;e thou en@ ironment> C(n%inu(u! I$+&(,e$en%!
After the Fuestion and ans;ers session and feedbac? from peers and instructors ;e ha@e thou issues> The issue that ;as brou Should Chipotle ha@e loo?ed at this problem and an d chan no;> Should they chan .e ha@e thou .ith further further research and thou S( W)a%-
Chipotles recent -( campai Chipotle needs to rebuild their their relationship to re .ith .ith these impro@ement ;e feel Chipotle can re
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Re'e&ence!
Addady! M> G"18! Au Chipotle is bein< accused of o f ;a (etrie@ed 5ebruary 1! "18! from 5ortune ;ebsite>
Center for 5ood Safety and Applied *utrition> N+utbrea?s 9 5DA In@esti coli +8 Infections /in?ed to Chipotle Meican 4rill (estaurants>N U S Food and Drug Administration Home Page> Center for 5ood Safety and Applied
*utrition! n>d> .eb> .eb> 1 Mar> "1>
NChipotle outbrea?E *oro@irus suspected in Boston>N CNN > Cable *e;s *et;or?! n>d> .eb> 1 Mar> "1>
N5ood ;ith InteN InteN Chipotle> *>p>! n>d> .eb> .eb> 1 Mar> "1> :5ood Safety>= Chipotle> *>p>! n>d> .eb> 1 Mar> "1> :Chipotle>= Chipotle> *>p>! n>d> .eb> .eb> 1 Mar> "1>
+lson! $> G"18! 7uly 1"H> After food safety and dru< scandals! chipotle see?s a fresh start O*e; O*e;s< s P> (etr (etrie ie@e @ed d fro from m *e; *e; )or? Times mes ;ebs ;ebsit ite> e>
Strom! S> Gn>d>H> Indictment lin?s chipotle eecuti@e to ne; yor? dru< rin<> New York York Times>
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A++endi. A/ 011 Fac%! 011 Fac%!
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As of 7an> ! "18 there ;as a total total of people infected infected ;ith ;ith a strain strain of e> e> Coli G1 G1 reported reported hospitaliedH hospitaliedH +utbrea?s in in California California G,H! Dela;are Dela;are G1H! Illinois Illinois G1H! Kentuc?y Kentuc?y G1H! Maryland Maryland G1H! Minnesota GH! GH! *e; )or? )or? G1H! G1H! +hio G,H! +re coli 5i@e people people infected infected ;ith rare rare ST$C +8 strain strain of $> coli9KansasG1H! coli9KansasG1H! *orth Da?ota Da?ota G1H! and +?lahoma +?lahoma G,H There There ;ere ;ere no death deathss from from the outbr outbrea? ea? Chipotle closed 0, 0, restaurants restaurants in .ashin "1 and reopened later in the month month *o empl employ oyee eess ;er ;eree sic sic? ? Chipotle Chipotle implem implemente ented d additiona additionall safety procedu procedures res and audits audits in all !""" !""" restaurant restaurantss *o food food item ;as identifi identified ed as as causi causin< n< the the outbr outbrea? ea? percent percent of people affected affected by first outbrea? outbrea? and 2" percent of the second outbrea? ;ere female female )oun< )oun< adults adults and teens teens ;ere ;ere not deterr deterred ed from chai chain n )oun< )oun< adults adults represent represent the lar1st 5eb>1st!! "18
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NChipotle routinely routinely reFuires reFuires hourly9paid hourly9paid restaurant employees employees to punch punch out! and then continue continue ;or?in< until until they are Chipotle> Its named after a former Chipotle mana Chipotle denies any ;ron The company says it has paid all ;a Chipotle has faced similar la;suits before! but this is the first time there has been such a lar As of 5riday! 3!381 current and former ;or?ers ha@e sent in consent forms to Join the la;suit> They come from about e@ery state that Chipotle operates in! accordin< to la;yer Kent .illiams of .illiams /a; 5irm! ;ho is representin< the employees in Turner @> Chipotle> NChipotle has ar +ur @ie;! especially
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The Meican restaurant restaurant chain chain reopened reopened a store in Boston that it ;as forced to close close after 101 colle a> Boston Colle All but 1 of those students confirmed they had eaten at the Chipotle restaurant in Cle@eland Circle> The CDC said last ;ee? that , people people in nine states 99 Illinois! Illinois! Maryland! Maryland! -ennsyl@ania! -ennsyl@ania! California! California! Minnesota! Minnesota! *e; )or?! )or?! +hio! +hio! +re coli outbrea?> a> The reopenin< reopenin< comes comes after last ;ee?s ;ee?s second $> coli outbrea?! ;hich affected affected fi@e fi@e people people ;ho had had eaten eaten at Chipotle Chipotle restaurants in Kansas! *orth Da?ota! and +?lahoma> b> In +ctober and and *o@ember! *o@ember! Chipotle Chipotle GCM4H ;as forced to to close stores stores in nine states states after after , customers customers ;ere infected infected ;ith $> coli 99 the first outbrea?> Before that! that! in Au people> Chipotles stoc? stoc? has plummeted plummeted in recent months> months> +n Tuesday! Tuesday! itit ;as 03, a share 99 a , drop drop from its all9time all9time hi It also estimated estimated that the first first $> coli outbrea? outbrea? ;ould cost bet;een bet;een 8 million million and 2 million> million> These epenses epenses included the the cost of replacin< food! conductin< lab analyses and en@ironmental s;abs and hirin< epidemiolo Spo?esman Chris Chris Arnold Arnold told C**Money that that Chipotle Chipotle is focused on de@elopin< de@elopin< an impro@ed impro@ed food safety plan plan in order to become become an Nindustry leader in food safety>N +ne such implementati implementation on in@ol@es the ;ashin< ;ashin< and prep of @e @e Toma Tomatoes toes used in the restaurants restaurants salsa are are no; also ;ashed and tested for patho A consultant for Chipotle said the companys ne; practices ;ould reduce Nris? to a le@el near ero>N
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As of 7anuary ! "18! the the CDC reports a total total of people infected infected ;ith the outbrea? outbrea? strain strain of ST$C GShi coliH coliH +8 from a total of 11 states in the lar There ha@e been 1 reported hospitaliations> The maJority of these cases ;ere reported from +re In December December "1! the CDC reported reported fi@e people people infected in three three states ;ith a different! different! rare rare strain of ST$C +8E +8E Kansas G1H! *orth Da?ota G1H! and +?lahoma G,H> Inter@ie;s ;ere conducted ;ith fi@e ill people! ;ho all reported eatin< at Chipotle Meican 4rill restaurants> There ;ere no reports of hemolytic uremic syndrome G6&SH and no deaths in either outbrea?>
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0> Chipotle Meican Meican 4rill closed closed 0, restaurants restaurants in .ashin outbrea?> 0> All these these restau restaurant rantss reopened reopened in *o@em *o@ember ber "1> "1> 0> Chipotle Meican Meican 4rill ;or?ed in close consultation consultation and collaboration collaboration ;ith ;ith health officials officials throu 3> 3> 3> 3> 3> 3> 3>
Confirmin< that that all microbial microbial testin< performed performed by the the company did not not yield $> coli Gmore Gmore than !"" tests tests of Chipotles food! restaurant surfaces! and eFuipment all sho;ed no $> coliH Confirmin< that no employees employees in these these restaurants restaurants ;ere sic?ened from this this incident incident $panded testin< of fresh fresh produce! ra; meat! meat! and dairy items prior prior to restoc?in< restoc?in< restaurants restaurants Implementin< Implementin< additional additional safety procedures! procedures! and audits! audits! in all of its !""" re restaurants staurants to ensure ensure that robust food food safety standards standards are in place .or?in< .or?in< closely ;ith ;ith federal! state! state! and local The 5DA conducted conducted tracebac?s tracebac?s of multiple ;idely9distribut ;idely9distributed ed in in Tracebac? Tracebac? can be difficult difficult ;ith Meican9style Meican9style foods *o product of interest ;as identified> $@en ;ithout a definiti@e item to follo;! the 5DA traced bac? to their ori &nfortunately! the distribution path did not lead to an in
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Since ;e opened opened the first Chipotle Chipotle restaurant restaurant more than years years a Its al;ays been a top priority to ma?e sure that our delicious food is safe to eat> $nsurin< that all all of our fresh in *ot only do ;e ;e need to ;or? closely closely ;ith our suppliers to ensure that the in $plore this pa
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Since I opened the the first Chipotle more more than , years years a And Im @ery proud of that> ,3> But in "1! ;e failed failed to li@e up to our o;n o;n food safety standards! standards! and in so doin At that that time! I made made a promise to all of our customers customers that that ;e ;ould ele@ate our our food safety pro 6$($ A($ T6$ IM-+(TA*T C6A*4$S .$ MAD$E 01>
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1> Supplier Inter@entions Inter@entions +ur suppliers suppliers ha@e implemente implemented d additional! additional! pro@en steps that eliminate eliminate or or dramatically dramatically reduce food food safety ris?s before the in a> .6AT .6AT IT IS An inter@ention inter@ention is an action action ta?en at some point point in an in Inter@entions can be applied to all different types of in In addition to the already ri b> .6) ITS IM-+(TA*T IM-+(TA*T As pre@entati@e pre@entati@e controls! controls! these these inter@entions inter@entions reduce reduce or eliminate eliminate food safety safety ris?s before before in These inter@entions add another layer of safety on top of the ri c> 6+. IT .+(KS .e reFuire our suppliers suppliers to implement implement pre@entati@e pre@entati@e systems! systems! includin< includin< @alidated @alidated 6ACC6ACC- plans plans and ad@anced technolo These supplier controls are scientifically e@aluated! ad@anced technolo .e reFuire our suppliers to document the effecti@eness of their food safety inter@entions used in har@estin< and preparation> After har@estin< and preparation practices are pro@en safe! ;e reFuire that our suppliers routinely @erify the effecti@eness of their food safety inter@entions by usin< microbiolo Microbiolo +ur reFuirements place much of the focus on the up9front desi > Ad@anced Ad@anced Technolo a> .6AT .6AT IT IS These are processes processes and techniFues techniFues that eliminate eliminate patho .hile b> .6) ITS ITS IM-+(TA*T IM-+(TA*T At Chipotle! Chipotle! it is our our priority to to source the freshest in $mployin< techniFues and technolo c> 6+. IT .+(KS 6i +ne of the ad@anta Sous @ideE Sous 'ide Gmeanin< :under @acuum= in 5renchH is a process by ;hich foods are placed in a @acuum9sealed pac?a Its a method of coo?in< employed by many of the ;orlds It is also a reco +ur Sous 'ide process is
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performed under under continuous continuous &SDA inspection and and monitored monitored usin< sophisticated sophisticated data data collection collection includin< includin< continuous continuous temperature monitorin<> .e currently use this techniFue for our stea?> +nce the stea? has been heated at lo; temperature for a precise amount of time! it is then marinated in and The result is stea? that is smo?y! tender and fla@orful> Blanchin Many people are una;are that fresh fruits and @e .hile ;ashin< fruits and produce does reduce the number of patho .hile boilin< ;ater may not seem particularly particularly :ad@anced= :ad@anced= ;e ha@e ha@e performed performed detailed detailed scientific scientific studies that that Fuantify the specific specific benefitsand benefitsand the best best techniFuesfor this procedure> .e blanch our bell peppers! lemons! limes! oran | | 
