BUSINESS PROFILE CCC S.A. is the largest footwear retailer in Central Europe and the biggest footwear manufacturer in Europe . At the end of 2015 the CCC Group copr!"e" ##$ "tore" "to re" !n 1% cou countr ntr!e" !e", with $#1&5 5 thou" thou"'nd 'nd "(. The with tota totall sale sales s area area of $#1& average size of CCC store is %00 "(. Number of employees in CCC S.A. in oland amounts to % 000, and in whole CCC !roup over 10 000. "t manufactures and sells various various ode)" "hoe"& *h!ch !nc)ude "port foot*e'r& fe')e& ch!)dren 'nd ')e "hoe". CCC ')"o pro+ pro+!de" !de" 'cce""or!e" 'cce""or!e" 'nd ,'r ,'rent" ent".. The company company mar# mar#ets its product products s under under the the brands brands of L'"oc-!& enn!fer / enn!fer& N)on Red& C)'r' B'r"on& Ce"'re C'+e 'nd 'p!'no& 'on, other". Currently, sales are being conducted !n 1% countr!e" . CCC sales networ# includes o*n o* n "t "tor ore" e" !n Po Po)' )'nd nd&& C Cec ech h Re Repu pu3) 3)!c !c&& S) S)o+ o+''-!' !'&& 4u 4un, n,'r 'r & Au Au"t "tr! r!'& '& S)o+en!' S)o+ en!'&& Cro' Cro't!'& t!'& urur-e e&& Ger Ger'n 'n&& Bu), Bu),'r!' 'r!' an fr'nc nch!" h!"e e "to "tore" re" !n and fr' Ro'n! Ro 'n!'& '& Ru" Ru""!' "!'&& L't L't+!' +!'&& L! L!thu thu'n! 'n!'& '& UU-r'! r'!ne ne 'nd 6' 6'''-h"t h"t'n. 'n. CC CCC C !" he'd(u'rtered !n Po)-o*!ce& Po)'nd . "t sells products through its distribution channels, such as CCC stores, $oti stores and %&A'" bouti(ues. )uring the year *+-, CCC "e))" o+er 27 !))!on p'!r" of "hoe" . ithin one year, the company o/ers nearly 8+e thou"'nd ode)" of "hoe" . The company owns, re,!"ter "tered ed 3r'n 3r'nd" d" of good in total total,, mor more than than %# re,! goods s 0 amon among g them them the the most most popu)'r 're L'"oc-!& 3r'nd of cofort'3)e& )e'ther foot*e'r 'nd Spr'nd!& 3r'nd of "port" foot*e'r.
4E 9AR6E POSIION OF CCC CCC shar share e in the e1tr e1treme emely ly fragme fragmente nted d retai retaill footwe footwear ar mar#e mar#ett is estima estimated ted at aroun around d 1:;. The The target target mar#et mar#et of CCC !roup !roup is a widely widely under"tood ed!u "e,ent of ' doe"t!c cu"toer . "n terms of retail sales points placed in this mar#et mar#et area, area, CCC doubles the oe!ch'nn? . Still it is the widest segment of the domestic footwear mar#et, c')cu)'ted 't o+er 1$0 !))!on p'!r" of "hoe" per e'r. Stores are located in large shopping centers or ne1t to important communication routes, in prestigious city venues. $esides CEE region, region, recently recently CCC brand has appeared appeared also on estern estern Europe Europe mar#ets mar#ets 0 in !ermany and Austria.
SRUCURE OF SUPPLIES @ R'* 9'ter!'). f'ctor tor 'nd Sourc Sources es of supply supply for CCC S.A S.A.. are are domest domestic ic suppli suppliers ers,, !t" o*n f'c fore!,n 'nuf'cturer". Shoes, predominantly imported from China come from dozens of manufacturers, manufacturers, with the main part being realized by a single entity acting as the e1port2import agency. )epending on economic conditions, the Company is able to change (uic#ly foreign sources of supply.
Purch'"e "tructure of +')ue !n 2015
64
"mport 3+4
54
7ther )omestic Supplies 7wn roductions
SALES SRUCURE he )'r,e"t "')e" of CCC ,roup 're not!ced !n Po)'nd . herein sales in other countries constituted increasing share in a whole group results. "n sales structure of parent entity of CCC group, 3oth on +')ue 'nd (u'nt!t *oen "hoe" do!n'te.
LOGISICS The company8s development, growth in demand for its products, the growing demands on performance of distribution, contributed to realization of the largest, in the history of the company, investment in the con"truct!on of Lo,!"t!c" Center )oc'ted !n the Le,n!c' Spec!') Econo!c one =LSSE? !n Po)-o*!ce. Current) the Lo,!"t!c" Center !" ' odern cop)eD of )'r,e"!e 3u!)d!n," *!th ' ot') 're' of 72&$ thou"'nd "(. he o"t !port'nt p'rt of Lo,!"t!c" Center !" 'uto'ted h!,h3' !n!)o'd *'rehou"e& *!th ' tot') 're' of 2$ 0% "(& *h!ch c'n 'ccood'te !n!u 5 !))!on p'!r" of "hoe", th't 're o+er 500 000 c'rton" of d!
CCC SRAEG CCC strategy 0 set of uni(ue competences building competitive advantages on the European footwear retail mar#et a. F'"t F'"h!on2roviding CCC customers with thousands of di/erent models during one season. Short product lines, variety of colors and styles guarantee high number of visitors and fre(uency of purchases. b. Pr!ce to u')!t R't!o 2CCC price o/er is very attractive, both for leather and synthetic shoes. c. Pr!+'te )'3e)" !n tr'd!t!on') ret'!) 'nd u)t!3'nd on)!ne 2CCC sells in traditional stores only private labels produced either in own factory in oland or outsourced in =ar East. 7nline channel, via eobuwie.pl platform, o/ers tens of thousands of models from world>s most renowned brands. d. 6e re"ource" . logistics 0 state2of2the2art warehouse and distribution facilities *. roduction in oland and abroad? 6. Strong balance sheet? @. &ni(ue e2commerce competences? -. now2how in design and collection, retail management, mar#eting and ;<.
CCC IN FIGURES
