LYCEUM OF THE PHILIPPINES UNIVERSITY COLLEGE OF INTERNATIONAL TOURISM AND HOSPITALITY MANAGEMENT
BREADTIME STORY CAFÉ BUSINESS PLAN
Abiera, Rod Stephen Matthew Castanares. Mico Evangelista, Mariz Orpelata, Siennah Roncales, Jazmine Paula Torres, Estella Villanueva, Genoa
PART I. BREADTIME STORY CAFÉ A. Vision Establish Breadtime Story as the trend-setting lifestyle, most trusted and selected café in Intramuros. B. Mission It is our mission to connect with our community by: 1. Creating great-tasting related pastry products. 2. We also want to become the favourite place where customers can socialize in a comfortable and relaxing environment. 3. This will be accomplished by serving a variety of delicious and generously portioned of our product at moderate prices. 4. Our customer will be served by friendly, knowledgeable people that are dedicated to providing excellent customer service. C. Business name & Products The Breadtime Story Café (BTS) is a start-up café retail establishment built upon the success stories of Philippines many bakeshops and coffee shop houses venues. BTS expects to catch the interest of a regular customer base with its variety pastry products. BTS caters to all of its customers by providing each customer freshly prepared pastry products made to suit the customer at all times during business operations. Moderate batches of pastry products are prepared during the day to assure fresh baked goods are always available.
D. History
Baked goods have been around the thousands of years. The art of baking was developing early during the Roman Empire. A bakery (or baker’s shop) is an establishment that produce and sells flour-based food baked in an oven such as bread, cakes, pastries, and pies. Some retail bakeries are also cafes, serving coffee and tea to customers who wish to consume the baked goods on the premises. A café of caff may refer to a coffeehouse, bar, tea room, small and inexpensive restaurant, transport café, or other casual eating and drinking place, depending on the culture. This trend became common and soon, baked products were getting sold in streets of Rome, Germany, London and many more. This result into a system delivering the goods of households, as the demand for baked breads and goods significantly increased. This provoked the bakers to establish a place where people could purchase baked goods for themselves. Our group decided to form a business that inspired by the fast-growing number of café in other countries and in Philippines, especially in Manila. University belt includes a lot of customers like students that seeks a place where they can go to have a break, and Breadtime Story will try its best to be one of those best café.
E. Location & Facilities Breadtime Story will be established and located in the heart of Manila, Intramuros. Where there is a high concentration or a cluster of colleges and universities in the city. This dainty shop will make the customers, especially the students feel like they are just in some
friend’s or relative’s home. This can take away all the stress no matter what time you are taking your break. The café will feature dining area seating for approximately 20-30 patrons. It will provide a service dine-in and carry-out pastry products. The café will also feature a quiet corner section that will contain a niche magazines, books and newspapers available for reading. The café will not feature an internet access or WiFi, so it’s just a quiet spot to bond with friends or all by you. The café will provide as well as the availability of parking lot.
F. Form of Business Breadtime Story Café is organized as a partnership. G. Funds/Capital Rod’s share Jasmine’s share Mico’s share Genoa’s share Siennah’s share Mariz’s share Estella’s share Total:
(General Manager) (Assistant Manager) (Pastry Chef) (Staff) (Staff) (Staff) (Staff)
H. People behind the business
- 700,000 - 700,000 - 500,000 - 400,000 - 400,000 - 400,000 - 400,000 - 3,500,000
Our team are the people you can trust to save you money and hassle on searching for the best services that you may need. Our team is passionate about making it easy for you to find delicious pastries in town. We dedicate our time to finding our customers the best deals on the market, and help them to get on – and stay on – lower, fairer price for their needs. We will be proud to provide an expert service that will make our customers happy, and we’re going above and beyond to make sure it stays that way. The Breadtime Story Café will not be possible without the help of the people behind it. Ms. Orpelata, along with her college friends, Ms. Torres and Ms. Evangelista who are all fresh graduates in a degree of BS in International Hospitality Management with specialization in Food Beverage are the ones who plan on putting up a pastry shop at the Intramuros, Manila nearby the school they went into. With the help of their friends, Mr. Abiera who is a business man working in their families food retail shop as the owner, provided the managing ideas and the budget on putting up the business as it started.
Ms. Villanueva and Ms. Roncales who are also a colleague from LPU-Manila, both graduates of Business Administration major in Marketing Management and currently working at the Real Estate, were also invited to be part of the shop and provided the equipments needed for the shop for it to be viable. Another source of budget was provided by a descent of Mr. Abiera. Mr Castanares who is a regular employee of a restaurant contributed his share and finances for the other expenses the shop has to pay as it started.
Our Official Logo:
Part II. MARKET FEASIBILITY 1. MARRKET DEFINITION 1.1 Population UNIVERSITY/COLLEGES (Intramuros) Lyceum of the Philippines University Mapúa Institute of Technology Colegio de San Juan de Letran Pamantasan ng Lungsod ng Maynila TOTAL:
ESTIMATED NUMBER OF POPULATION 7,000 9,000 6,000 8,000 30,000
Reference (http://www.infomaninc.com/philippineschool/philippineschoolrank.htm)
1.2 Target Market Our target customers for this business are anyone who enjoys eating baked goods, but our main targets are those 16 years old and above, both male and female. It can be young professionals or students ages 16-24 years old and those adult working professionals’ ages 25-40 who earn more than 5,000 per month. 1.3 Competitors Our competitors near Intramuros, Manila are: Establishment/Competitors
Competitors Estimated Number of customers per day
Breadtalk Cioccolata Churros Café Starbucks Total:
1,000 500 700 2,200
1.4 Suppliers The supply of our daily pastry ingredients and equipment will be coming and purchase from Dough-it-all Baker’s Supplies Centre and SM supermarket. 1.5 Market Demand/Supply Analysis Population/Total Demand Supplied by Competitors Untapped Market Expected Customer/Month Expected Customer/Day
-
30,000 2,200__ 27,800 8,340 278
Assumption: 30% of the untapped market 2. PRODUCT DIFFERENTATION 2.1 Place
We planned to establish our Café beside Lyceum of the Philippines University. Our management decided to locate our Café near the university because one of our major target markets are the students nearby this location and it has an enough space for a capacity of 20-30 customers. We also have a parking lot to bear up our customers who brought their cars with them.
2.2 Product Are you tired of finding the most comfortable place that has a good ambiance here in Intramuros? That has a lot delicious pastries that was really mouth-watering? If yes, you should all try dropping by here in Bread Time Story Café that guarantees all your needs and expectations. In terms of product, we, the Bread Time Story, served the most delicious, extravagance and affordable pastries that you may all enjoy.
We can guarantee that our product is really exclusive and exquisite so you will really
sustain the cravings of your taste buds. We also served hot drinks with our very own made pastries products. We offer low sugar content and nutritious delight pastries for those who are health and body conscious. Breadtime Story has a nice selection of goodies to choose from.
There’s practically something for everyone, may it be a munchies or a drink.
BUNS and ROLLS
TOAST BREAD
PIZZA BREAD
HOT BEVERAGES
2.3 Price Breadtime Story Cafe aims to offer its products at a competitive price to meet the demand of the middle-to higher-income local market area residents and tourists. BUNS & ROLLS Sausage Bread Roll/ Tuna Bun
(Price)
₱ 55
TOAST BREAD Ham & Egg Toast/ French Bacon Toast
PIZZA BREAD Garlic Pizza Bread/ Hawaiian Classic Pizza
(Price)
₱ 65
HOT BEVERAGES
₱ 60
Hot Choco/ Hot Coffee
₱ 30
2.4 Promotion We can promote our product thru social media sites like Facebook, Twitter, Instagram and some other blog sites so that many of the people can see what we have inside our shop. 2.5 S.W.O.T Analysis
Strength
Weakness
Opportunities
Threats
-
New and exciting to the public. Price are affordable Timely Located near universities Located in a place where market can access easily. Interest & knowledge in food service and hospitality.
-
-
-
-
-
Fewer menu compared to its competitors Limited space of accommodating mass number of customers Limited semester time(people are only at the universities)
-
-
-
-
Ability to attract customers from universities Ability to hire people from universities Ability to build brand equity Ability to expand (other branches)
-
-
The competitors (other café in the area) Changing marker taste Limited income of our target market Other cafes opening in the area (competition opportunities.
Part V. FINANCIAL FEASIBILITY 1. Schedule of Purchase Sausage Bread Roll = 20% (56 estimated customer) Item/Ingredients
Unit/Quantity
Unit/Price
Per Day
Per Month
Sausage
8 packs (500g)
136
1,088
32,640
Bread Flour
1 pack (500g)
34
34
1,020
All-purpose flour
1 pack (1kg)
59
59
1,770
Egg
24 pcs (2 kilo)
7
168
5,040
Butter
2 boxes (225g)
100
200
6,000
Water
1 bottle (1L)
25
25
750
Yeast
1 pack (500g)
184
184
5,520
1 bottle (1 kilo)
100
100
3,000
Oil
Sugar
1 pack (1 kilo)
TOTAL:
57
57
1,710
702
1,915
57,450
Computed Value: Cost of sales per day= 1,915/56 Sausage Roll Cost: 34 pesos each
Pizza Bread = 40% (111 estimated customer) Item/Ingredients
Unit/Quantity
Unit/Price
Price Per Day
Price Per Month
All-purpose Flour
7 packs (2kg)
59
413
12,390
Bread Flour
7 packs (500g)
34
238
8,092
Yeast
3 packs(500g)
184
552
16,560
Butter
4 boxes(225g)
100
400
12,000
Ham
4 packs (1kilo)
213
852
25,560
Pineapple
5 cans (500g)
69
345
103,50
Oil
1 bottle (1 kilo)
100
100
3,000
Parmesan Cheese
4 packs (200g)
183
732
21,960
5 packs(1kg)
62
310
9,300
Onion
2 kilo
87
174
5,220
Water
1 bottle (1L)
25
25
750
1,116
4,141
124,230
Pizza sauce
TOTAL: Computed Value: Cost of sales per day= 4,141/111
Pizza Bread Cost: 37 pesos each
Ham & Egg Toast = 40% (111 estimated customer) Item/Ingredients
Unit/Quantity
Unit/Price
Price Per Day
Price Per Month
Ham
4 packs (1kilo)
213
852
25,560
Egg
120 pcs
7
840
25,200
Sliced Tasty Bread
6 packs
100
600
18,000
1 kilo
100
100
3,000
420
2,392
71,760
Oil TOTAL: Computed Value:
Cost of sales per day= 2,392/111 Pizza Bread Cost: 22 pesos each
Coffee Drink 50 % (139 estimated customers) Item/Ingredients Coffee
Unit/Quantity
Unit/Price
Price Per Day
Price Per Month
6 packs (2kg)
163
978
29,340
Water
20 bottle (1L)
25
500
15,000
Sugar Creamer
1 pack (1 kilo) 5 packs (80g)
57 19
57 95
1,710 2,850
264
1,630
48,900
Unit/Price
Price Per Day
Price Per Month
22 25 57
440 500 570
13,200 15,000 17,100
104
1,510
45,300
TOTAL: Computed Value: Cost of sales per day= 1630/139 Hot Coffee Drink Cost: 12 pesos each
Hot Choco drink 50 % (139 estimated customers) Item/Ingredients
Unit/Quantity
Choco powder Water Sugar
20 packs (80g) 20 bottle (1L) 10 packs (1 kilo)
TOTAL:
Computed Value: Cost of sales per day=1,510/139 Hot Choco drink Cost: 11 pesos each
2. Schedule of Rent Expense
TOTAL:
Monthly
Annually
25,000
300,000 300,000
3. Schedule of Salaries/ Wages Position
Monthly
Annually
Manager
15,000
180,000
Assistant Manager
12,000
144,000
Pastry Chef
16,000
192,000
Staff (4)
44,000
528,000
TOTAL:
87,000
1,044,000
4. Schedule of Office Supplies Items Bond Paper Pen Stapler TOTAL:
Monthly 200 50 100 350
Annually 2,400 600 1,200 4,200
5. Schedule of Depreciation Equipment
Amount
Salvage Value (5%)
Estimated Useful Life
Monthly
Yearly
Furnitures
80,000
4,000
4 years
1583.33
19,000
Utensils
5,000
250
1 year
395.83
4,750
Coffee Maker
3,000
150
3 years
79.17
950
Oven
25,000
1,250
4 years
494.79
5,937.5
Mixer
3,000
150
3 years
79.17
950
500
25
1 year
39.58
475
Rolling Pin
Mixing Bowl
1,500
75
1 year
118.75
1,425
Pastry Cutter
800
40
1 year
63.33
760
1,750
87.5
1 year
138.54
1,662.5
2,992.49
35,910
Apron TOTAL:
120,550
6. Projected Demand 2015
2016
2017
2018
100,080
110,088
121,096.8
133,206.48
Assumption: 10% demand will increase every year Expected Customer/Day Expected Customer/Month Expected Customer/Year
-
278 8,340 100,080
Projected Sales Products
2016
2017
2018
Sausage Roll
1,100,880
1,210,968
1,332,064.8
Pizza Bread
2,602,080
2,862,288
3,148,516.8
Toast Bread
2,401,920
2,642,112
2,906,323.2
Hot Coffee Drink
1,501,200
1,651,320
1,816,452
Hot Choco Drink
1,501,200
1,651,320
1,816,452
TOTAL:
9,107,280
Assumption: 10% demand will increase every year
For Sausage Roll :
100,080 (20%) = 20,016 (₱ 55) = 1,100,880
For Pizza Bread:
100,080 (40%) = 40,032 (₱ 65) = 2,602,080
For Toast Bread:
100,080 (40%) = 40,032 (₱ 60) = 2,401,920
TOTAL:
= 100,080
= 6,104,880
For Hot Coffee Drink: 100,080 (50%) = 50,040 (₱30) = 1,501,200 For Hot Choco Drink: 100,080 (50%) = 50,040 (₱30) = 1,501,200 TOTAL:
= 100,080
= 3,002,400
TOTAL SALES:
= 9,107,280
TOTAL COST OF SALES:
= 4,171,680
7. Schedule of Contribution Margin Product Sausage Roll Pizza Bread Toast Bread
Quantity
Price
Cost
1 pc 1 pc. 1 pc.
₱ 55 ₱ 65 ₱ 60
34 37 22
Contribution Margin 21 28 38
8. Schedule of utilities Utilities Water Light/Electricity Repairs/Maintenance Total:
Monthly 2,000 10,000 5,000 17,000
Yearly 24,000 120,000 60,000 204,000
9. Schedule of Miscellaneous Expense Miscellaneous/Month
Miscellaneous/Year
2,000
24,000
Breadtime Story Café Income Statement For Three Year Period Ending December 31
2016
2017
2018
Revenues & Gains: 9,107,280
10,018,008
11,019,80
Cost of sales:
-4,171,680
-4,588,848
5,047,73
Gross Profit:
4,935,600
5,429,160
5,972,0
300,000
330,000
363,0
Salaries & Wages: (see sched.3)
1,044,000
1,148,400
1,263,2
Utilities Expense: (see sched. 8)
204,000
224,400
246,8
Depreciation Expense: (see sched. 5)
35,910
39,501
43,45
Miscellaneous Expense: (see sched.9)
24,000
26,400
29,0
Total Operating Expense:
1,607,910
1,768,701
1,945,57
Net Income Before TAX:
3,327,690
3,660,459
4,026,50
998,307
1,098,137.7
1,207,951
2,329,383
2,562,321.3
2,818,553
Sales:
Expenses & Losses: Rent Expense: (see sched.2)
Less: 30% Tax: Net Income After TAX:
Assumption: 10% increase every year.
