Volvo Oil Training Program - Module 9

2011 Training Session 1.0 Globa Globall Volvo Oil Program Program Overview Overview  EM Energy Demand Outlook  Commercial Vehicle Lubricants Market  Volvo & ExxonMobil Alliance  Strategy 2.0 Lubri Lubricatio cation n Basics Basics  From crude to finished Product  Components  General principles 3.0 World Worldwide wide CVL Specifica Specifications tions Current Complexity  Euro & Tier  API & ACEA & OEM specifications 4.0 Engin Engine e technology technology & Emission reduction reduction  EGR . SCR  Volvo related Technology 5.0 Volvo oil product product line line  Product Line  Grease Manufacturing  Lube charting by equipment  Summary

6.0 Volvo Oil advantages advantages  Brand added Value  Unique testing 7.0 Produ Product ct Data Sheet Sheet (PDS) (PDS) Tool for recommendation   Understanding a PDS 8.0 Deal Dealer er business business analysis analysis  Current Situation  Recommendation  Proposed Strategy 9.0 Sel Selling ling Tool Tools s  Volvo Oil leaflet  PDS  Marketing 10.0 10. 0 Ac Actio tion n Plan  Key Questions to ask  Next Steps

9.0

Selling Tools

 Volvo

Oil Leaflet

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Product Data Sheet (PDS)

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Marketing Volvo Pocket Guide

Sales Promotion material - Lubricants Leaflet

Product Data Sheet (PDS)

Marketing Tools

m@sh

Marketing Tools

Machine sticker

To put on the machines and service vans

Marketing Tools

Cab sticker

Service van stickers stickers or magnetic

40cm X 25cm

80mm X 50mm Diameter of 20cm

Marketing Tools Exhibition and workshop displays

Marketing Tools Sales Promotion material - Pocket Guide

Marketing Tools Sales Promotion material - Poster

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Can be used as decoration at dealer premises, at open house events

Size 1000 x 550 mm

Communication tool example - Application Guide