questionnaire

1) Gender  a. b.

Male Female

2) Occupation a. Business b. Service c. Student d. Others__________ ___________(p lease specify)

3) What age group are you? a. b. c. d. e. f.

7-9 10-17 18-25 26-40 41-60 60 and above

4) When do you prefer to eat biscuits in a day? a. b. c. d. e.

Breakfast Brunch Lunch Evening Snacks Dinner 

5) Which type of biscuits do you prefer? a. b. c. d. e. f. g.

Glucose Cream Digestives Sweet biscuits Salty biscuits Cream biscuits Cookies

6) If given an option which company’s biscuit you will prefer? a. b. c. d. e. f. g.

Britannia Parle Sunfeast Priyagold Marie Cadbury Others__________ ___________(p lease specify)

How often do you switch brands? __________ 

7) What flavour of biscuits do you usually eat? If more than one please tick all that apply. a. Chocolate b. Orange c. Caramel d. White Chocolate e. Dark Chocolate f. Ginger  g. Pineapple h. Other____________ _________(plea se specify)

8) What would be your preferred amount of biscuits in a pack? a. 10 or less b. 11-20 c. 21-30

9) What is the purpose of having biscuits? a. b.

Health Taste

10) Which factors do you keep in mind while purchasing biscuits? a. Quality b. Flavour  c. Variety d. Cost e. Others__________ ___________(p lease specify)

11) Do you try new flavours or biscuits launched in market? a. b.

Yes No

12) What do you prefer to accompany you while eating biscuits? a. Tea or Coffee b. Milk c. Nothing with biscuits d. Others__________ ___________(p lease specify)

13) Comment on your preferences for buying biscuits  ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________