The Study of Consumer Preference & Consumer Perception Towards Various Brands of Cars

A RESEARCH REPORT

ON THE STUDY OF CONSUMER PREFERENCE & CONSUMER  PERCEPTION TOWARDS VARIOUS BRANDS OF CARS”

Submitted To Kurukshetra University, Kurukshetra In the partial fulfillment for the Requirement for the degree in MASTER OF BUSINESS ADMINISTRATION SESSION (2008-2010)

SUBMITTED TO

SUBMITTED BY

MR. RINKU AGGARWAL

SANDEEP SINGH

LECTURER

MBA (4TH SEMESTER)

MBA DEPT.

UNIVERSITY ROLL NO.

SHREE RAM MULKH INSTITUTE OF MANAGEMENT AND TECHNOLOGY, KHORA BHURA (SRMIMT)

(AFFILIATED TO KURUKSHETRA UNIVERSITY, KURUKSHETRA)

ACKNOWLEDGEMENT

Life is full of interaction. In our daily life we get ahead by giving hope to each other.

When a person is doing some important work whether as a guide, helper, supporter i.e., a true friend is needed. And one feels obliged to them. There is always a sense of gratitude which one feels towards his/her Guru or Mentor who has helped him/her at one point of time or the other. I am thankful to Mr. RINKU AGGARWAL who was always there to give my spirits a boost and whose guidance it would not have been possible for me to complete my project report successfully. I shall be falling in my duties if I do not express my gratitude to my friends and other persons for their useful advice at various stages. Last but not the least; I would like to thank the Almighty God for his blessings showered showered on me during the project report.

SANDEEP  SINGH

PREFACE Marketing Management is critical to success of every organization whether small or large. MBA students of SRM Institute of Management and Technology are required to undergo a research project as an integral part of the curriculum. The objective is to develop ability to apply multidisciplinary concepts, tools and techniques to solve organizational problems. The main objective of the research project is to expose the business management students to various various function functional al areas areas of manageme management. nt. Any professi professional onal degree degree remains remains incompl incomplete ete without practical exposure. The students are required to develop deep into the intricacies of  the management related activities. The training training involve involvess innovati innovative ve pedagogy pedagogy and through through it preparin preparing g you young ng prospec prospectiv tivee business managers for the new millennium. Learning is like eating food. It is not how much one eats that matters, what counts are how much you digest.

DECLARATION

I,   SANDEEP   SINGH   student   of    RAM   MULKH SHREE MULKH   INSTITUTE INSTITUTE   OF Research MANAGEMENT & TECHNOLOGY (KOHRA BHURA) here by state that the Research Report   entitled entitled “STUDY   OF CONSUMER   PREFERENCE   &   CONSUMER  ”  submitted  in  partial PERCEPTION  TOWARDS  VARIOUS  BRANDS   OF  CARS fulfillment for the requirement of degree of Master of Business Administration. It is the original work done by me and the information provided in the study is authentic to the best of  my knowledge. This study report has not been submitted to any other institution or university for the award of any other degree.

SANDEEP SINGH MBA (4TH SEM) SRMIMT,KHORA BHURA

Table of Contents Sr.No.

1 2 3

  CO  NTENT

     

PAGE NO.

  Acknowledgment Pref  ace D  eclaration

II. III. IV.

INDEX INDEX CONTENTS PAGE NO. CHAPTER 1- Introduction                                     1.1. Profile of Study                                     1.2. Justification of Study 36

1.3. Objectives of Study 37 CHAPTER 2- Review of literature                                     CHAPTER 3- Research Methodology                                     3.1. Sample Design                                     3.2. 3.2. Data Data Coll Collec ecti tion on Techn echniq ique ue                    3.3. Analytical Tools                                     3.4. Limitations of Study                                     CHAPTER 4- Results and Suggestions                                     CHAPTER 5- Find indings and Suggestions                                     5.1. Findings                                     5.2. Suggestions                                     I. Bibliography Π – IV. Annexure

1 – 37 1 – 35

37 – 44 45 – 48 46 47 47 48 49 – 63 64 – 66 65 66

AUTOMOBILE INDUSTRY

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014.

INDUSTRY OVERVIEW

Sinc Sincee the the firs firstt car car roll rolled ed out out on the the stre street etss of Mu Mumb mbai ai (the (then n Bomb Bombay ay)) in 1898 1898,, the the Automobile Automobile Industry of India has come a long way. During its early stages the auto industry was overlooked by the then Government and the policies were also not favorable. The liberalization policy and various tax reliefs by the Govt. of India in recent years has made remarkable impacts on Indian Automobile Industry. Indian auto industry, which is currently growing at the pace of around 18 % per annum, has become become a hot destination destination for global auto players like Volvo, General Motors and Ford.

A well developed transportation system plays a key role in the development of an economy, and India is no exception to it. With the growth of transportation system the Automotive Industry of India is also growing at rapid speed, occupying an important place on the 'canvas' of Indian economy.

Today Indian automotive industry is fully capable of producing various kinds of vehicles and can be divided into 03 broad categories: Cars, two-wheelers and heavy vehicles.

SNIPPETS •

The first automobile in India rolled in 1897 in Bombay.

•

India is being recognized as potential emerging auto market.

•

Foreign players are adding to their investments in Indian auto industry.

•

Within two-wheelers, motorcycles contribute 80% of the segment size.

•

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).

•

Tata Motors dominates over 60% of the Indian commercial vehicle market.

•

2/3rd of auto component production is consumed directly by OEMs.

•

India is the largest three-wheeler market in the world.

•

India is the largest two-wheeler manufacturer in the world.

•

India is the second largest tractor manufacturer in the world.

•

India is the fifth largest commercial vehicle manufacturer in the world.

•

The number one global motorcycle manufacturer is in India.

•

India is the fourth largest car market in Asia - recently crossed the 1 million mark.

SEGMENT K  NOW NOW - HOW

Among the two-wheeler segment, motorcycles have major share in the market. Hero Honda contributes contributes 50% motorcycles to the market. In it Honda holds 46% share in scooter andTVS and TVS makes 82% of the mopeds in the country. 40% of the three-wheelers are used as goods transport purpose. Piaggio holds 40% of the market share. Among the passenger transport, Bajaj is the the lead lead

by    ma maki king ng  68  68% %  of  of  th  thee

three-wheelers. Cars dominate the passenger vehicle market by 79%. Maruti Suzuki has 52% share in passenger cars and is a complete monopoly in multipurpose vehicles. In utility vehicles Mahindra holds 42% share. In commercial vehicle, Tata Motors dominates the market with more than 60% share. Tata Motors is also the world's fifth largest medium & heavy commercial vehicle manufacturer.

MISCELLANEOUS Hyderabad, the Hi-Tech City, is going to come up with the first automobile mall of the country by the second half of 2008. It would be set up by city-based Prajay Engineers Syndicate in area of more than 35 acres. This 'Autopolis' would have facilities for automobile financing institutions and insurance services to create a complete range of services required for both auto compani companies es and customers. It will also have a multi-purpose convention centre for auto fairs and product launches.

Cars by Price Range

•

Maruti 800, 800, Alto Alto,, Omni

•

Reva

Under Rs. 3 Lakhs

•

Ambassador  Fiat Palio Hyundai Santro, Santro, Getz Getz,i10 ,i10 Chevrolet Opel Corsa Maruti Zen, Zen, Wagon R  , Versa Versa,, Esteem Esteem,,Ritz,A-star  ,,Ritz,A-star  Ford Icon & Fiesta

•

Tata Indica, Indica, Indigo XL, XL, Indigo MarinaMarina-

• • •

Rs. 3-5 Lakhs

Rs. 5-10 Lakhs

• •

• • • •

Chevrolet Swing, Optra Magnum, Magnum, Tavera Hyundai Accent, Elantra Mahindra Scorpio Maruti Baleno

•

Toyota Innova Tata Safari Mitsubishi Lancer  , Mitsubishi Cedia Honda City ZX Mahindra Bolero

•

Hyundai Sonata Embera

• • • •

•

Toyota Corolla Ford Mondeo & Endeavour  Chevrolet Forester  Skoda Octavia & Combi

•

Honda Civic

• •

Rs. 10-15 Lakhs

•

•

Honda CR-V Maruti Suzuki Grand Vitara Terracan & Tucson Mitsubishi Pajero Audi A4 Opel Vectra Honda Accord Mercedes C Class

•

Toyota Camry

• • • •

Rs. 15-30 Lakh

• • •

•

Audi A6, A8 & Audi TT BMW X5, 5 Series & 7 Series Mercedes E Class, S Class, SLK, SL & CLS-Class Porsche Boxster, Cayenne, 911 Carrera & Cayman S Toyota Prado

•

Volvo

• • •

Rs. 30-90 Lakhs

•

•

Bentley Arnage, Bentley Continental GT & Flying Spur  Rolls Royce Phantom

•

Maybach

•

Above Rs. 1 Crore

INDIAN AUTOMOBILE INDUSTRY During the 1920s, cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes.

IN BRIEF

The origin of automobile is not certain. In this section of automobile history, we will only discuss about the phases of automobile in the development and modernization process since the first car was shipped to India. We will start automotive history from this point of time. The automobile industry has changed the way people live and work. The earliest of modern cars was manufactured in the year 1895. Shortly the first appearance of the car followed in India. As the century turned, three cars were imported in Mumbai (India). Within decade there were total of 1025 cars in the city. The dawn of automobile actually goes back to 4000 years when the first wheel was used for  transportation transportation in India. In the beginning of 15th century Portuguese Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By 1600s small steam-powered engine models was develope developed, d, but it took another another century century before a full-si full-sized zed engine-p engine-power owered ed vehicle vehicle was created. The actual horseless carriage was introduced in the year 1893 by brothers Charles and Frank  Duryea. It was the first internal-combustion motor car of America, and it was followed by Henry Ford's first experimental car that same year. One of the highest-rated early luxury automobiles was the 1909 Rolls-Royce Silver Ghost that featured a quiet 6-cylinder engine, leather interior, folding windscreens and hood, and an aluminum aluminum body. It was usually driven by chauffeurs and emphasis emphasis was on comfort and style rather than speed. During the 1920s, the cars exhibited design refinements such as balloon tires, pressed-steel wheels, and four-wheel brakes. Graham Paige DC Phaeton of 1929 featured an 8-cylinder  engine and an aluminum body. The 1937 Pontiac De Luxe sedan had roomy interior and rear-hinged back door that suited more to the needs of families. In 1930s, vehicles were less boxy and more streamlined than their  predecessors.  The  1940s  saw  features  like  automatic  t ransmission,  sealed-beam headlights, and tubeless tires.

INDUSTRY INVESTMENT

According to Commerce Minister Kamal Nath, India is an attractive destination for global auto giants like BMW, General Motors, Ford and Hyundai who were setting base in India, despite the absence of specific trade agreements.

CURRENT SCENARIO On the  cost  cost  front  front of Indian  automob  automobile ile  industry  industry,, OEMs  (Origina  (Originall  Equipm  Equipment ent

•

Manuf Manufact acture urer) r) are are eyei eyeing ng India India in a big big way, way, inves investi ting ng to source source produc products ts and components at significant discounts to home market. On the revenue side, OEMs are active in the booming passenger car market in India.

•

OVERVIEW Snippets •

By 2010, India is expected to witness over Rs 30,000 crore of investment.

•

Maruti Udyog has set up the second car with an investment of Rs 6,500 crore.

•

Hyundai will bring in more than Rs 3,800 crore to India.

•

Tata Motors will be investing Rs 2,000 crore in its small car project.

•

General Motors will be investing Rs 100 crore and Ford about Rs 350 crore.

•

Ashok Ashok Leyl Leyland and and Tata Tata Motor Motorss have have each each annou announc nced ed over over Rs 1,000 1,000 crore crore of  investment.

Why India The economy of India is emerging. The following table shows the ranking of India in the past four years.

Rank

2009

2008

2007

2006

1

China

China

China

China

2

India

Thailand

Thailand

Thailand

3

Thailand

India

USA

USA

4

Vietnam

Vietnam

Vietnam

Indonesia

5

USA

USA

India

Vietnam

6

Russia

Russia

Indonesia

India

7

Korea

Indonesia

Korea

Korea

Indian Automobile Industry Growth

The passenger car and motorcycle segment in Indian auto Industry is growing by 8-9 per  cent.

CURRENT SCENARIO •

The Indian automobile industry crossed a landmark with total vehicle production of  10 million units.

•

Car sales was 8,82,094 units against 8,20,179 units in 2008-09.

•

The two-wheeler market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2008-09.

•

Commer Commercial cial vehicles vehicles segment segment grew at 10.1 10.1 per cent with with 3,50,683 3,50,683 units against against 3,18,430 units in 2008-09.

OVERVIEW Snippets •

India, sourcing base for global auto majors.

•

Passenger car and motorcycle segment is set to grow by 8-9%.

•

The two-wheeler segment will clock 11.5% rise by 2007.

•

Commercial vehicle to grow by 5.2 per cent.

•

Estimated component market size is US$ 6.7 bn.

Facts & Figures India, in auto sector, is turning to be a sourcing base for the global auto majors. The passenger car and the motorcycle segment is set to grow by 8-9 per cent in coming couple of years, says the ICRA report. The industry is likely to maintain maintain the growth momentum momentum picked up in 2002-03. The ICRA's analysis points on the auto sector that the passenger car market in the country was inching towards cars with higher displacements. The sports-utility-vehicle (SUV) that was getting crowded everyday, would witness intense competition as many SUVs had been competitively priced, the report said. Honda, Honda, Suzuki, Suzuki, General General Motors Motors and Hyundai, the the globa globall autom automake akers rs had alrea already dy launched their premium SUVs in the market to broaden their portfolio and create product exciteme excitement nt   in   the   segment segment   estimat estimated ed   at   about about   10,000 10,000   unit   annually. annually.

In the two-wheeler segment, according to the report, the motorcycles would clock 11.5 per cent rise during 2005-2008 over its siblings-scooters and mopeds. Scooters sales would decelerate and mopeds would also see the same. Overseas market would present huge opportunities for the two-wheeler makers.

Thee comm Th commer erci cial al vehi vehicl cles es are are like likely ly to grow grow at a CAGR CAGR of 5.2 5.2 per per cent cent.. Heav Heavy y commercial commercial vehicles market would rise at 5.5 per cent and sales of light buses and trucks would achieve 4.7 per cent growth. For the tractors, the report predicts a growth at 4.6 per  cent.

Indian Auto Market Growth for the year 2008-09 •

The domestic automobile industry sales grew 12.8 per cent at 89,10,224 units as against 78,97,629 units in 2008-09.

•

The automotive industry crossed a landmark with total vehicle production of 10 million units.

•

According According to the Society of Indian Automobile Automobile Manufacturers (SIAM), (SIAM), car sales was 8,82,094 units against 8,20,179 units in 2008-09.

•

The growth of domestic passenger car market was 7.5 per cent

•

Car exports stood at 1,70,193 units against 1,60,670 units in 2007-08.

•

The two-wheeler segment, the market grew by 13.6 per cent with 70,56,317 units against 62,09,765 units in 2007-08.

•

Motorcy Motorcycle cless had the upward upward march, march, 17.1 per cent in domesti domesticc market market touching touching 58,15,417 units against 49,64,753 units in 2007-08.

•

Scooter segment grew by 1.5 per cent, fall at 9,08,159 units against 9,22,428 units in 2007-08.

•

Commer Commercial cial vehicles vehicles segment segment grew at 10.1 10.1 per cent with with 3,50,683 3,50,683 units against against 3,18,430 units in 2006-07.

•

Medium and heavy commercial commercial vehicles managed a growth of 4.5 per cent against 23 per cent growth in the year ended March 31, 2007.

•

Light commercial vehicles sales growth was 19.4 per cent at 1, 43,237 units against 1, 19,924 units in 2006-07.

•

Three-wheelers sales rose by 17 per cent at 3, 60,187 units against 3, 07,862 units in 2006-07.

Auto Component Market The Indian auto parts industry is significantly fragmented with a large number of players having a turnover of less than US$10 million per year. The industry directly employs about 2,50,000 people and has an annual turnover over US$ 56.3 billion.

•

Estimated market size - US$ 6.7 bn

•

Estimated market size by 2012 - US$ 17 bn

•

Projected CAGR - 15%

two-thirds of the auto component production production is consumed directly directly by Original Note: Nearly two-thirds Equipment Manufacturers (OEMs).

Market Advantage •

Fast paced urbanization to rise from 28% to 40% by 2020.

•

Upward migration of household income levels.

•

Middle class expanding by 30-40 million every year.

•

Growing working population.

INDIAN AUTOMOBILE COMPANIES India is the 11th largest Passenger Cars producing countries in the world and 4th largest in Heavy Trucks.

CURRENT SCENARIO •

•

•

•

Hero Honda is the largest manufacturer of motorcycles. Hyundai Motors India is the second largest player in passenger car market. Sundram Sundram  Fast  Fastene eners, rs, Sundaram Sundaram Clayto Clayton, n,  Bha  Bharat rat  For  Forge ge  and  and Rico Rico Auto supplie suppliess components to global majors like Ford, General Motors and Land Rover. Tata Motors is the fifth largest medium & heavy commercial vehicle manufacturer manufacturer in the world.

OVERVIEW Snippets •

•

•

•

•

In 1980s Hindustan Motors (HM) was leading car manufacturer in India. HM is popular with its Ambassador model. In 1970s, Sanjay Gandhi, son of Indira Gandhi envisioned "People's Car." Maruti Udyog Ltd. was set up to manufacture budget cars. In 1993 foreign auto makers entered the Indian market.

Facts & Figures The onset of automobile industry in India saw companies like Hindustan Motors, Motors, Premier  Automobiles and Standard Motors catering to the manufacture of automobiles for Indian customers. The era, 1950s - early 1990s was known as 'license raj,' when India was closed to the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales until the 1980s, when the industry was opened up from protection. HM, joint venture with Mitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador.

Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisioned the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian middle-class. The cabinet passed a unanimous resolution for the development and production of a "People's Car." It was christened Maruti Limited. However, the company as Maruti Udyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went on sale in 1983. By 1993 it sold up to 1,96,820cars

1991, the liberalisation of the Indian economy opened the market for foreign automobile makers to venture in India. The license raj ended in 1993 and many foreign players entered the Indian market by way of Joint ventures, collaborations or wholly owned subsidiary.

GLOBAL PLAYERS IN INDIA Segments

Companies

Cars/ SUVs

•

Suzuki Honda Toyota Mitsubishi GM

•

Ford

• • • •

Two-wheelers

CVs

•

TVS Hero Honda

•

Bajaj Auto

•

• • •

•

Tractors

M&M

• •

•

Yamaha Kinetic

•

LML

•

•

Swaraj Mazda Mahindra & Mahindra

•

Volvo

•

Eicher  -Mitsubishi -Mitsubishi

•

•

Punjab Tractors

•

•

•

Tata Ashok Leyland Tatra

Escorts M&M L&T

•

•

Daimler-Chrysler  Skoda Fiat Hyundai Tata

•

•

New Holland ITL-Renault John-Deere

•

Steyr 

• •

Manufacturing Hub in India: Company

Particulars

Hyundai

Export Base for Small Cars.

Skoda

Hub for exports of cars to neighbouring countries.

Ford

Exporting CKDs of Ikon to South Africa & other countries.

Mitsubishi & Yamaha Hub for 125 cc Motorcycles. Maruti Suzuki

Exports cars to EU.

H o n da

Hub for two-wheelers exports.

Manufacturing Hub for Components: Company

Particulars

Toyota Motor 

Global Hub for Transmission

Daim Daimier ier Chrys Chrysle lerr

Sourc Sourcing ing more more than than 70 mill millio ion n Eu Euro ro

Ford

Full Fledged Component Sourcing Team

Fiat

Sourcing Components.

COMPANY PROFILE

MARUTI UDYOG LTD. (MUL)

"  Count on Us" - Maruti Suzuki Maruti Udyog Ltd. (MUL) is the first automobile company in the world to be honoured with an ISO ISO 900 9000:2 0:2000 000 cert certifi ificat cate. e.  Th  Thee compan company y has has a joint joint ventu venture re with withSuz Suzuki uki Mot Motor  or  Corporation of Japan. It is said that the company takes only 14 hours to make a car. Few of  the the pop popul ular ar model modelss of MUL MUL are are Alto, Alto, Bale Baleno, no, Swift Swift,, Wagon Wagon-R -R and Zen. Zen. Th Thee large largest st automobi automobile le manufact manufacturer urer in South South Asia, Asia, Maruti Maruti Suzuki Suzuki India India Ltd., Ltd., is a publicly publicly listed automaker in India and a subsidiary of Suzuki Motor Corporation of Japan, incorporated in February, February, 1981. Largely credited for having brought in a revolution in the Indian automobile automobile industry, the automaker began its production in 1983 with Maruti 800. on September 17, 2007, Maruti Udhyog Limited was renamed Maruti Suzuki India Limited, while locating its headquarters in Delhi. The manufacturer exports approximately 50,000 cars annually and has a large large domestic domestic market of 730,000 730,000 sales sales annuall annually. y. The manufactur manufacturer er is presenti presenting ng its customers with applaudable models like A-star, Swift, Estillo, Wagon R, Alto, Grand Vitara, etc.

QUICK FACTS Year of Establishment

February 1981 "The Leader in The Indian Automobile Industry, Creating

Vision

Customer Delight and Shareholder's Wealth; A pride of  India."

Industry

Automotive - Four Wheelers

Listings & its codes

BSE - Code: 532500 NSE - Code: MARUTI Bloomberg: MUL@IN Reuters: MRTI.BO

Joint Venture

With Suzuki Motor Company, now Suzuki Motor  Corporation,, of Japan in October 1982. Corporation

Registered & Corporate Office

11th Floor, Jeevan Prakash 25, Kasturba Gandhi Marg New Delhi - 110001, India Tel.: +(91)-(11)-23316831 (10 lines) Fax: +(91)-(11)-23318754, 23713575 Telex: 031-65029 MUL IN

Works

Palam Gurgaon Road Gurgaon -122015 Haryana, India

•

http://auto.indiamart.com/maruti/

•

http://www.oppapers.com/essays/Indian-Automobile-Industry-Maruti

SEGMENT

AND

BRANDS

Product

Brands

s Four 

Maruti 800

Maruti Alto

Maruti Baleno

Maruti Grand Vitara XL-7

Maruti Gypsy King

Maruti Omni

Maruti Suzuki SX4

Maruti Swift

Maruti Versa

Maruti Vitara

Maruti Wagon-R 

Wheelers Maruti Esteem

Maruti Zen

Maruti  ritz

BOARD OF DIRECTORS

Mr. R. C. Bhargava, Chairrman Mr. Shinzo Nakanishi, Managing Director & Chief Executive Officer  Mr. Keiichi Asai, Director (R&D). Mr. Hirofumi Nagao, Joint Managing Director  Mr. Tsuneo Ohashi, Director (Production) Mr. Shuji Oishi, Director (Marketing & Sales) Mr. Osamu Suzuki, Director  Mr. D. S. Brar, Director  Mr. Amal Ganguli, Director  Ms. Pallavi Shroff, Director  Mr. Manvinder Singh Banga, Director 

AWARDS & A CCOLADES 2009

•

The engine of Ritz is a gem and the best petrol

engine of  2009 . .... I own a Ritz but would agree COY goes to Ritz. Nano is not COY it is Car of  ...

2008

•

Most Preferred Car for Enthusiasts Category Sponsor 

Maruti Suzuki Swift 2007

•

Number one in JD Power CSI for the sixth time

in a row - the only  car to win it so many times. •

M800, WagonR and Swift topped their segments in the TNS Total Customer Satisfaction Study Leadership in the JD Power Initial Quality Study - Alto number one in its segment for the 2nd time in a row, Esteem number one in its segment for the 3rd year in a row, Swift number one in the premium compact segment.

•

WagonR and Esteem top their segments in the JD Power APEAL study.

•

TNS ranks Maruti 4th in the Corporate Reputation Strength (CSR) study (#1 in Auto sector)-Feb 05.

•

Maruti bagged the "Manufacturer of the year" award from Autocar-CNBC (2nd time in a row)-Feb 05.

•

First Indian car manufacturer to reach 5 million vehicles sales.

•

Business World ranks Maruti among top five most respected companies in India-Oct 04.

•

Maruti ranked among top ten (Rank7) greenest companies in India by Business Today - Sep '04

•

Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in Sales Satisfaction No.1 in Product Quality (Esteem and Alto) and No. 1 in Product Appeal (Esteem and Wagon R).

•

No. 1 in Total Customer Satisfaction (Maruti 800, Zen and Alto).

•

Business World ranked us among the country's five most

respected companies. •

Business World ranked us the country's most respected automobile company.

•

Voted Manufacturer of the year by CNBC.

•

Voted one of India's Greenest Companies by Business Today-AC Nielson ORG-MARG.

SALES PERFORMANCE (Rs. in Lacs) PARTICULARS

QUARTER 

NINE MONTHS

FINANCIAL YEAR 

ENDED

ENDED

ENDED

31.12.08 31.12.09 Domestic Vehicles Sold

31.12.09

30.06.2008

(6 month) (9 month) (Audited) 380,763

3 35 51,583

4 87 ,4 0 2

14 , 02 7

26,656

37,958

4 8 ,8 9 9

1 4 5 ,0 1 0 1 36 , 0 6 9

40 407,419

389,541

5 36 ,3 0 1

Net Sales

3 1 0 ,4 3 1 2 7 9 ,6 4 6

874,309 787,726

1,091,075

Total Income

3 2 2 ,0 7 9 2 93 ,8 3 7

909,516

821,177

1,135,387

Total Expenditure

2 6 4 ,8 3 1 2 4 5 ,3 6 3

764,078

692,645

9 5 5 ,6 1 4

(No.) Export Vehicles Sold (No.) Total Vehicles Sold (No.)

1 3 7 ,1 2 7 1 22 , 0 4 2

31.12.08

7,883

Profit before Tax

5 0 ,2 6 9

37 37,207

12 122,454

91,465

1 3 0 ,4 8 9

Net Profit

3 3 ,9 0 1

23 , 96 6

82 82,813

59 59,418

8 5 ,3 6 3

MILESTONES 1981

•

Maruti Udyog Ltd. was incorporated.

1982

•

Steped into a JV with SMC of Japan.

1983

•

Maruti 800, a 796 cc hatchback, India's first affordable car was produced.

1984

•

Installed capacity reached 40,000 units. Omni, a 796 cc MUV was in production.

1985

•

Launch of Maruti Gypsy (970cc, 4WD off-road vehicle).

1986

•

Produced 100,000 vehicles (cumulative production).

1987

•

Exported first lot of 500 cars to Hungary.

•

Installed capacity increased to 100,000 units.

•

SMC increases its stake to 50 per cent.

•

Produced the 1 millionth vehicle since the commencement of 

1988 1992 1994

production. 1995

•

Second plant launched, the installed capacity reached 200,000 units.

1996 1997

•

Launch of 24-hour emergency on-road vehicle service.

•

Produced the 2 millionth vehicle since the commencement of  production.

1998 1999

•

Launch of website as part of CRM initiatives.

•

Launch of Maruti - Suzuki innovative traffic beat in Delhi and Chennai as social initiatives.

2000

•

IDTR (Institute of Driving Training and Research) launched jointly with Delhi government to promote safe driving habits.

2001

•

Launch of customer information centers in Hyderabad, Bangalore, and Chennai.

2002

2003

•

SMC increases its stake to 54.2 per cent.

•

Launch of Maruti Finance with 10 finance companies in Mumbai.

•

Start of Maruti True value in Mumbai.

•

Production of 4 millionth vehicle.

•

Listed on BSE and NSE after a public issue oversubscribed 10 times.

2004

•

Maruti closed the financial year 2003-04 with an annual sale of  472122 units, the highest ever since the company began operations 20 years ago.

2005

•

The fiftieth lakh car rolls out in April, 2005.

•

Swift launched

•

Launched  Maruti Wagon R  Duo With LPG

•

Joint venture between japan’s Bellsonica

•

Swift diesel launched

2007

•

Sx 4luxury sedan launched

2008

•

Launched grand vitara

2009

•

Maruti A-star,zen estillo new

•

Maruti ritz(diesel,petrol)

2006

COMPANY FLASHBACK 

Maruti Udyog Limited (MUL), established in 1981, had a prime objective to meet the growing demand of a personal mode of transport, which is caused due to lack of efficient public transport system. The incorporation of the company was through an Act of Parliament.

Suzuki Motor Company of Japan was chosen from seven other prospective partners worldwide. Suzuki was due not only to its undisputed leadership in small cars but also to commitments to actively bring to MUL contemporary technology and Japanese management practices (that had catapulted Japan over USA to the status of the top auto manufacturing country in the world).

A licence and a Joint Venture agreement was signed between Government of India and Suzuki Motor Company (now Suzuki Motor Corporation of Japan) in Oct 1982. The objectives of MUL, then are as cited below: •

Modernization of the Indian Automobile Industry.

•

Production of fuel-efficient vehicles to conserve scarce resources.

•

Production of large number of motor vehicles which was necessary for economic growth.

In 2001, MUL became one of the first automobile companies, globally, globally, to be honoured with an ISO 9000:2000 certificate. The production/ R&D is spread across 297 acres with 3 fullyintegrated production facilities. The MUL plant has already rolled out 4.3 million vehicles. The fact says that, on an average two vehicles roll out of the factory in every single minute. The company takes approximately 14 hours to make a car. Not only this, with range of 11 models in 50 variants, Maruti Suzuki fits every car-buyer's budget and any dream. India's largest automake automaker, r, Maruti Suzuki has filed an 11% rise in the Mar March ch 2010 sales on a YoY basis. With the total sales standing at 95,123 vehicles in March 2

TATA MOTORS LTD.

“Leading the Future" Tata Tata Motors Motors is India India's 's large largest st autom automobi obile le compa company ny.I .Itt is the the larg larg ecom ecomme merc rcial ial vehic vehicle le manufac manufacture turerr in India India and 2nd largest passenger passenger car manufac manufacture turer. r. It is the 5th largest largest medium and heavy commercial vehicle manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and Tata Safari.

QUICK FACTS Founder

Jamshedji Tata

Year of Establishment

19 4 5

Industry

Automotive

Business Group

The Tata Group

Listings & its codes

BSE - Code: 500570 NSE - Code: TELCO & TATAMOTORS NYSE - Code: TTM

Corporate Office

Bombay House

24, Homi Mody Street Mumbai 400 001, India Tel.: +(91)-(22)-56561676 Works

Jamshedpur, Pune, Lucknow and Dharwad

E-mail

[email protected] [email protected] (for international inquiries) •

http://www.motorbeam.com

•

http://www.tatamotors.com

•

SEGMENT

AND

BRANDS

PRODUCTS

Passenger  Cars

BRANDS

Indica V2

Indigo

Indigo Marina

Indigo SX

Indica V2 Turbo

Indica V2 Xeta

Indigo XL Utility Vehicles

Safari Dicor 

Truck Truckss

All All type typess of Mediu Medium m & Heavy Heavy Comm Commer ercia ciall Vehic Vehicle less

Buses

Defe Defenc ncee

Sumo Victa

Starbus

Gl o bu s

SFC 407 Turbo Mini- bus

LP 407 Turbo Mini- bus

LP 709 E Turbo Bus

LPO 1510 CGS bus (CNG bus)

LP / LPO 1510

LP / LPO 1512 TC Turbo Bus

LP / LPO 1512 TC Turbo Bus

LPO 1610 TC RE Semi Low Floor Bharat Stage - II Bus

LPO 1616 TC Luxury Bharat Stage - II Bus

LP 1109 Bharat Stage II

Tata ata 407 407 (4 x 4) Soft Soft To Top p Troop Carrier 

Tata 407 / (4 x2) Hard Top Troop Carrier 

Tata LPTA 713 TC (4 x4)

Tata LPT 709 E Hard Top Troop Carrier 

Tata SD 1015 TC (4 x4)

Tata LPTA 1615 TC (4 x 4)

Tata LPTA 1621 TC (6 x6)

Tata LPTA 1615 TC (4 x2)

AWARDS & A CCOLADES 2003

•

Awarded with the 'Golden Peacock Environment Management Award' in the category of 'large manufacturing by the World Environment Foundation, New Delhi.'

•

Won the Jamnalal Bajaj Uchit Vyavahar Puraskar for fair business practices in the 'manufacturer - large' category, converred by the

Council for Fair Business Practices. •

•

2002

•

•

•

The commercial vehicle business unit was presented with a commendation certificate for 'Strong commitment to TQM.' Tata Indigo was voted as the 'most exciting new car' by the ICICI Bank and Overdrive Awards. The Indian Merchants' Chamber Diamond Jubilee Endowment Trust Award was presented with the 'Industry and Technology Award.' Tata Indica was presented with the 'voice of the customer award' for the 'best diesel small car' at NFO Automotive India. Tata Motors, Jamshedpur, was presented with the prestigious 'Prof. Vasant Rao rolling trophy,' instituted by the Indian Value Engineering Society, in the area of value engineering.

SALES PERFORMANCE & F INANCIALS

AT A

GLANCE

1.FINANCIAL RESULTS:2009

Financial Year  2008-09 2007-08 (i) Gross Revenue 28599.27 33093.93 (ii) Net Revenue (excluding excise duty) 25660.79 28739.41 (iii) Total Expenditure 23908.35 25807.82 (iv) Operating Profit 1752.44 2931.59 (v) Other Income 925.97 483.18 (vi) Profit before Interest, Depreciation, Exceptional items & Tax 2678.41 3414.77 (vii) Interest and Discounting Charges: (a) Gross Interest and Discounting Charges 1073.10 541.56 (b) Adjustment/Transfer to Capital Account (399.42) (259.19) (c) Net Interest and Discounting Charges 673.68 282.37 (viii) Product Development Expenses 51.17 64.35 (ix) Depreciation 874.54 652.31

(x) Exceptional item - Notional Exchange (loss)/gain (net) on Revaluation of Foreign Currency Borrowings, Deposits and Loan Given (65.26) 160.73 (xi) Profit Before Tax 1013.76 2576.47 (xii) Tax Expenses 12.50 547.55 (xiii) Profit After Tax 1001.26 2028.92 (xiv) Balance Brought Forward from Previous Year 1383.07 1013.83 (xv) Credit taken for Dividend Distribution Tax for previous year 15.29 (xvi) Amount Available for  Appropriations 2399.62 3042.75 APPROPRIATIONS: (a) Debenture Redemption Reserve 267.80 (b) General Reserve 100.13 1000.00 (c) Dividend (including tax) 345.70 659.68 (d) Balance carried to Balance Sheet 1685.99 1383.07 (Rs. in Crores) 1.

1 Apr 2010 ... The company's total sales rose 29% to 10.18 lakh vehicles in the year  ended March 2010 over the year  ended March 2009. ...

MILESTONES 1945

•

1948

•

1954

•

1959

•

1961

•

1966

•

1971

•

1945 Establishment of Tata Engineering and Locomotive Co. Ltd. to manufacture locomotives and other engineering products. 1948 Introduced steam road roller in collaboration with Marshall Sons (UK). 1954 JV with Daimler Benz AG (West Germany) to manufacture medium commercial vehicles. Within 6 months, the first vehicle rolled out. 1959 Research and Development Centre set up at Jamshedpur. 1961 In exports, the first truck shipped to Ceylon (now Sri Lanka). Setting up Engineering Research Centre at Pune to give impetus to the automobile Research and Development. 1971 Introduction of DI engines.

1977 1983

1985

1986

1989 1991

1992 1993

1994

1995 1997 1998 2000

2001

2002

2003

2004

•

•

•

•

•

•

•

•

•

1977 The first commercial vehicle manufactured in Pune. 1983 Commencement of manufacturing Heavy Commercial Vehicle. 1985 First hydraulic excavator produced with Hitachi collaboration. 1986 The first light Commercial Vehicle produced, Tata 407, indigenously designed, followed by Tata 608. 1989 Tatamobile 206 - 3rd LCV model introduced. 1991 Tata Sierra launched, TAC 20 crane produced and one millionth vehicle rolled out. 1992 Tata Estate launched. 1993 JV with Cummins Engine Co. Inc. for manufacturing of  high horsepower and emission friendly diesel engines. 1994 Tata Sumo and LPT 709 launched. JV with M/s DaimlerBenz/ Mercdes-Benz and Tata Holset Ltd., UK.

•

1995 Launched Mercedes Benz car E220.

•

100,000th Tata Sumo rolled out.

•

Tata Safari and Indica launched. 2 millionth vehicle rolled out.

•

•

•

•

•

First consignment of 160 Indicas shipped to Malta. Launch of  Indica with Euro II engine, CNG buses and 1109 vehicle Intermediate commercial vehicle. 100,000th Indica wheeled out. Launch of CNG Indica. Exits JV with Daimler Chrysler. 2,00,000th Indica and 5,00,000th passenger vehicle rolled out. Tata Engineering signed product agreement with MG Rover of  the UK. Tata Engineering becomes Tata Motors Limited. 3 millionth vehicle produced. First CityRover rolled out. Tata Motors and Daewoo Commercial Vehicle Co. Ltd. signed investment agreement and Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launched NOVAS, the heavy duty truck in Korea. Listed on NYSE.

2005

2007-08

2009

•

•

•

5,00,000th passenger vehicle rolls out. Launch of Starbus and Globus (buses and coaches), Tata Ace (Indi's first mini truck) and Tata Novus, in India as well as in Korea by TDCV. New factory at Jamshedpur inaugurated for Novus. THE GREAT INVENTION ------------------------------------------------- TATA NANO small car only in one lakh

Tata Xenon XT, 2009 Tata Winger,

COMPANY FLASHBACK  Tata Motors Limited is the largest automobile company in India with revenues touching to Rs. 20,483 crores (USD 4.7 billion) in the financial year 2004-05. It leads the market in commercial vehicles in each segment and is the second largest in the passenger vehicles segment. Globally, Tata Motors stands fifth in the medium and heavy commercial vehicle manufacturer category.

Established just in 1945, the company's presence cuts across the length and breadth of the country. More than 3 million its-manufactured-vehicles ply on the Indian roads since the first one rolled out in 1954.

This company is the first from the country's engineering sector to be listed in the New York  Stock Exchange (Sep. 2004) and has also emerged as a global automotive company.

Through its subsidiaries, Tata Motors has engaged in providing engineering and automotive solutions. With the pace of new product development, the company has launched Tata Ace, in the year 2005, India's first indigenously developed mini-truck.

Tata Motor's 22,000 employees are guided with the vision, "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics."

TATA NANO Tata Motors Ltd on Thursday wheeled out the world's cheapest car, priced at 100,000 rupees (2,500 dollars). Here are key facts about the four-door, mini hatchback named the Nano, which is due to hit the Indian market later this year. Looks: The snub-nosed car keeps in the tradition of the Fiat 500, Nissan Micra and the Smart. Dimensions: 3.1 metres (10.23 feet) long, 1.5 metres wide and 1.6 metres high. Can seat four  to five people. Engine:

A   two two   cyli cylind nder er   623 623   cc, cc,   33   hour hour   (65 (65   mile miless   per per   hour hour). ).

claimed. Fuel   Efficiency: 20   kilometres   per   litre,   or   50   miles   per   gallon   is   claimed. Pollution: Exceeds Indian regulatory requirements and can meet strict Euro IV emission standard standards. s. In terms terms of overall overall pollutants, pollutants, Tata says says the car is better better than than two-whe two-wheele elers rs manufactured in India currently. horsepower rear mounted, all aluminum, multi-point fuel injection petrol engine can power the car to top speeds of 105 kilometers per  Company Details: Tata Motors is India's largest vehicle company with revenues of 7.2 billion dollars in 2006-2007. It is the leader in commercial vehicles, such as trucks and buses, and the second largest in passenger vehicles. There are over four million Tata vehicles on Indian roads. Safety: Car exceeds current regulatory requirements with a strong passenger compartment, crumple   zones,   intrusion   resistant   doors,   seat   belts,   strong   seats   and   anchorage. Initial Annual Production Target: 250,000 units to rise later to 350,000. PRICE: Basic model price 100,000 rupees (2,500 dollars) plus tax and transport costs, which will bring on the road price to at least 120,000 rupees. The price of two deluxe models that will include aircond condit itio ioni ning ng   and and   othe otherr   feat featur ures es   to   be   anno announ unce ced d   late later. r. Nearest Domestic Car Rival: Maruti 800, part of Japanese-owned Suzuki Maruti stable whose base model sells for about 4,800 dollars – nearly double the price of the Nano.

China's  Chery QQ which   retails   for   3,600   dollars. dollar s. Nearest  International  Rival: Sales: Tata will focus on selling the car in India for the next two to three years, before eyeing Latin American and Southeast Asian markets. Market: India's car market is a huge draw because car penetration is just seven per 1,000 people, compared compared to 550 per 1,000 in such countries as Germany or 476 in France, according to the Society of Indian Automobiles.

FIAT INDIA PVT LTD

Fiat was founded On 11 July 1899 at Palazzo Bricherasio, the company charter of “Società Anonima Fabbrica Italiana Automobili Torino” was signed. Among the members of the Board of Directors, Giovanni Agnelli stood out in the group of investors and won recognition for his determination and strategic vision. In 1902 he became the Managing Director of the companyIn 1902 he became the Managing Director of the company. company. The name is an acronym for Fabbrica Italiana Automobili Torino (Italian Car Factory of Turin). The history of Fiat began many years ago, at the dawn of Italian industrialisation, in which the company has always played a leading role. From that moment on, the Fiat brand spread throughout the world and developed extensively. Today, following a change in corporate culture and mentality, the name Fiat is still fraught with meaning, and not only on account of the cars we produce  cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life - but also on account of our heritage and tradition: let's take a stroll back in time through the brand's history.

QUICK FACTS

Country

Italy

Year Year of Esta Establ blis ishm hmen entt

July July 11, 11, 1899 1899 in Tu Turi rin n (Ita (Italy ly)) as F.I. F.I.A. A.T T In India a contract was signed with Premier Automobiles in 1951.

Industry

Automobiles manufacturing

Business Group

Fiat Auto Spa

Listi isting ngss & its its code codess

NYSE NYSE:: FIA; FIA; ISE ISE: IT00 IT0001 0197 9764 6403 03

Contact Details

LBS Marg, Kurla (W) Mumbai-400070

International Corporate Headquarters

Via Nizza, 250 10126 Turin Italy

•

http:// www.fiat-india.com/

BOARD OF DIRECTORS

Luca Cordero di Montezemolo(chairman) John Elkann(Vice Chairman) Sergio Marchionne (Chief Executive Officer) Andrea Agnelli(director)

• • • •

SEGMENT

OF

FIAT INDIA

•

Fiat Grande Punto

•

Palio 1.6 Sport

•

Palio 1.2 NV Petro

•

Palio Diesel

•

Petra Petrol

•

Petra Diesel

•

Fiat linea

•

Fiat 500

From 1899 - 1911 Fiat was founded

On 11 July 1899 at Palazzo Palazzo Bricherasio, Bricherasio, the company charter of "Società "Società Anonima Fabbrica Italiana Automobili Torino" was signed. Among the members of the Board of Directors,

Giovanni  Agnelli  Agnelli  stood  stood out   in in   the the   group group   of investors  and  and   won won   recognitio recognition n   for his deter determi minat nation ion and and strat strategi egicc visio vision. n. In 190 1902 2 he becam becamee the the Managi Managing ng Dire Directo ctorr of the company.

The first factory was opened

The first factory was opened in 1900 in Corso Dante. 150 workers were employed there and produced 24 cars, among which the 3/12 HP, not yet fitted with reverse gear. The Fiat logo, oval on a blue background and designed by Biscaretti, was adopted in 1904

First wins in the races

The first Car Tour of Italy saw 9 Fiat cars arrive at the finish line. The first real competition car, a 24 HP driven by Vincenzo Lancia, won the Sassi-Superga uphill race in 1902. Giovanni Agnelli himself ran in the Second Tour of Italy and set a record in an 8 HP.

The company renovates its production

In a few years Fiat completely renovated its production: the cars were fitted with electrical accumulators for the first time. The cardan transmission, a FIAT patent, began to be used. Fiat cars continued to shine in the competitions and set several records.

From 1912 – 1925 Fiat expands to new sectors

In the meantime Fiat expanded its activities to the steel industry, the railway, electricity and public transportation lines. Fiat Lubrificanti was established and the first Italian subsidiary was opened in Russia. When the War broke out, company production was almost entirely aimed at supplying the army

Development of the Company

Thee polic Th policy y adopt adopted ed by the compa company ny was was to devel develop op indust industria riall mass mass produc producti tion. on. Mass Mass production was launched as the only way to curb the prohibitive prices of cars. During a phase of increasing consumption, Sava, a holding company was set up to promote instalment plans for purchasing cars. IFI, Istituto Finanziario Industriale, was also established at that time.

Services for employees

These years were also significant for the internal growth of Fiat. Numerous organizations for  employees were established: from health care to specialized schools to sports clubs From 1926 - 1938

Falling back on the domestic market

Durin During g the the year yearss of Mu Musso ssoli lini ni's 's autar autarchi chicc polic policy, y, Fiat Fiat too too had to resca rescale le its its plans plans for  international presence and concentrate on the domestic market. In the Thirties trucks and commercial vehicles underwent considerable technological development and at the same time the aviation and railway sectors grew . The new cars

In 1934 and 1936 two cars came out and were destined to an enormous public: the "Balilla", also called "Tariffa minima" due to its low consumption of fuel, and the "Topolino", the smallest utilitarian car in the world, which was produced until 1955.

From 1939 - 1951 Second World War

During the war years there was a drastic reduction in the production of cars, while the construction of commercial vehicles increased considerably. Commitment to research

With two new cars such as the 500 and the 1400, Fiat confirmed its commitment to research and innovation. For the first time the heating and ventilation systems were installed in mass production. Research continued on marine and aircraft engines: in 1951 the first Italian jet aircraft came into being, the G80.

From 1952 – 1964 Diesel

In   1953   the   first   Fiat   diesel   engined   vehicle   was   presented,   the   1400   die

The new models

In 1955 the Fiat 600 was born, a big utilitarian car with a rear mounted engine. In 1957 the New 500 was presented and in 1960 it began to be produced in the 'Giardinetta' version, a

precursor of the Station Wagon style. Moreover, these were the years of Fiat 1800, then 1300 and 1500. From 1978 – 1990 Independent companies

Fiat's numerous operations were set up as independent companies. Alongside Fiat Auto the

following   companies   were   founded:   Fiat   Ferroviaria, Ferroviar ia,   Fiat   Avio,   Fiat   Trattori,   Fiat Engineering, Comau, Teksid, Magneti Marelli.

The Fiat Panda and the Fiat Uno

In 1980 a new utilitarian was styled by Giugiaro for Fiat and was called Panda. Two years later the car that would become the emblem of Fiat Auto's renewal was born: the Fiat Uno. It featured radical innovations in its electronics, choice of materials and the use of a clean engine: the 1000 Fire.

From 1991 – 2003 The new cars of the 1990s

After the debut of the Fiat Tempra in 1990, the 500 came out in 1991. Two years later, in 1993, it was the moment of Fiat Punto (named "Car of the Year" in 1995) and Fiat Coupé, with bodywork designed by Pininfarina and Centro Stile Fiat From 2004 - 2007 The restyling of the logo on Fiat Idea The years 2004-2006 were an extremely busy time

for the the Tu Turi rin n compan company, y, which which,, follow following ing a profo profound und chang changee in corpor corporat atee cultu culture re and mentality, mentality, focused on a continuous, rapid overhaul of its products, on technological research, on the quality of its designs and on a new, constructive relationship with the customer. During these years, this new philosophy gave rise to a series of new models, and some restyling of older models: from the restyling of the Fiat Idea Model Year, Seicento MY and Stilo MY to the new Multipla and the launch of the Panda 4x4, in 2004; 2005 began with the laun launch ch of the the new new Crom Croma, a, desi design gned ed by Giug Giugia iaro ro,, the the new new 600 600 (cel (celeb ebra rati ting ng its its 50th 50th anniversary), and the Grande Punto - beautiful, solid and exciting. 2006 saw the launch of the New Doblò and Sedici, the 4x4xTUTTI for city and off-road driving, and the official car of  the the 200 2006 6 Olym Olympic pic Winte Winterr Game Games, s, while while the Panda Panda MY 200 2007 7 range range was extend extended ed and overhauled.

From 2008-2009

Super-competitive pricing with space and features promises to make it encroach upon the Swift territory We put both petrol and diesel variants through our rigorous test program. Punto would compete in India with existing models like Skoda Fabia, Tata Indigo...

PERFORMANCE

Company Flashback  Fiat is a big industrial Group having more than one hundred years' experience in the motor  vehicle sector, designing, manufacturing and marketing cars, trucks, tractors, agricultural machinery, construction equipment, motor vehicle engines and components, and production systems. Currently the Group is present in 190 countries and it performs manufacturing and service activities through Operating Sectors that can be divided into business areas. Fiat Auto produces and sells automobiles automobiles under the Fiat, Alfa Romeo and Lancia brands and light commercial commercial vehicles (LCV) under the Fiat brand. The Group also controls Maserati and Ferrari, the producer of luxury sports cars that excel for their exclusive characteristics, technology and performance. In India, Fiat is wholly managed by Fiat Auto Spa of Italy. Here the company owns the brands Fiat , Alfa Romeo & Lancia. Fiat India is investing heavily in the countr 

Hyundai Motor India Limited

"Drive your way" Hyundai Motor is South Korea's largest car maker and sixth largest car maker in the world. Hyundai Motor India Limited (HMIL) is the second largest and the fastest growing car  manufacturer in India. Santro, Getz, Accent, Elantra, Sonata Embera and Tuscon are the most successful brands of HMIL. The company is an ISO 14001 for its sustainable environment management practices.

Quick Facts Country

South Korea

Year of Establishment

1 9 67

Listings & its codes

KSE: 005380; LSE: HYUD

Reta Retail il Fina Finance nce Part Partner nerss

HDFC HDFC Bank, Bank, ICIC ICICII Bank, Bank, Mahin Mahindra dra Finan Finance, ce, Punj Punjab ab National Bank, Sundaram Finance.

Cont ontact Detail ails

A-30, Mohan ohan Co-O o-Oper perative Indu Indust strrial Esta state Mathura Road, New Delhi - 110044 Tel: +(91)-(11)- 41678800 Fax: +(91)-(11) - 41678811

Compl omplai aint ntss & Quer Querie iess

1800 1800-1 -111-46 4645 45 (Tol (Tolll Free Free)) +(91)-(11)-26924645

[email protected] •

http://www.hundyigroups.com

Segment and Brands • • • • • • •

Accent Elantra Getz Hyundai i10,i20 i10,i20 Santro Xing Sonata Embera Tucson

Awards Hyundai i10 wins all the prestigious awards of the year 2008-2009.

•

Indian Car Of The Year 2008

•

Car of the Year 

•

Compact Car of the Year 

•

Car of the Year 2008

•

Small Car of the Year 2008

•

Car of the Year 2008

•

Car of the Year 

•

Aaj Tak Viewers Choice Award

•

•

•

•

•

•

•

•

EEPC Award

•

CNBC-TV18 Autocar Auto Awards 2007: 'Best value-for-money car ' Hyundai Getz is the CNBC Autocar Car of the Year 2005 (More) Hyundai Elantra –  Best Value for Money Car of the Year 2005 (More)

Company – Awards – CNBC Autocar India – Hyundai has been the manufacturer of the year for two years in row.

'Performance Car of the Year' 2007 Hyundai Verna 1.5 CRDi. Hyundai Getz is BS Motoring's 'Car of the Year' 2005 BS Motoring – BS 1000 – Company of the year 2005 – Hyundai Motor  India Limited

Hyundai Santro is BS Motoring's 'Car of the Year' for 1999 'Hyundai Motor India Received Engineering Export Promotion Council (EEPC) ‘Top exporter of the year’ Award for 2005-06 on June 1, 2007

•

•

TNS TCSS 2005

•

TNS TCSS 2005

•

•

•

•

•

2005

• • • •

•

•

2003

•

Tucson - 'SUV of the year' by NDTV Profit/Car & Bike Awards 2006

PM Presents “Star Company” Award to Hyundai Motor India Accent Petrol - 'No 1 Entry Midsize Car' Accent CRDi - 'No 1 Midsize Diesel Car' Hyundai Santro has topped the JD Power Asia Pacific Intial Quality Study (IQS) that measures product quality for three years in a row (Years 2000, 2001 and 2002) Hyundai Santro has topped the JD Power Asia Pacific APEAL study that measures customer satisfaction for three years in a row (Years 2000, 2001 and 2002)

Hyundai Accent has topped the JD Power Asia Pacific IQS for 2002 and the APEAL study for 2001 and 2002.

Hyundai Motor India was adjudged the ‘Car Maker  of the year’ at the ICICI Bank – Overdrive awards 2003

No 1 Entry Midsize Car' by Accent Petrol. No 1 Entry Midsize Car' by Accent CRDi. Hyundai Getz became the 'Car of the Year' by BS Motoring. Hyundai Motor India Limited became the 'Company of the Year' by BS Motoring. Hyundai Getz became the 'CNBC Autocar Car of the Year.' Hyundai Elantra became the 'Best Value for Money Car' by CNBC. Hyundai Motor India adjudged as the 'Car Maker of the year' at the ICICI Bank Overdrive awards.

2002

•

•

•

Hyundai Santro topped the 'JD Power Asia Pacific Intial Quality Study (IQS)' that measures the product quality for three consecutive years (2000, 2001 & 2002). Hyundai Santro topped the 'JD Power Asia Pacific Apeal' study that measures customer satisfaction for three consecutive years (2000, 2001 & 2002). Hyundai Accent topped the 'JD Power Asia Pacific IQS' for 2002 and the APEAL study for 2001 & 2002.

Company Flashback  Hyundai Motor Company (HMC) is a division of Hyundai Kia Automotive Group. It is South Korea's largest car maker. It is headquartered in Yangjae-Dong Seocho-Gu Seoul. HMC is also the world's sixth largest car maker and operates the world's largest integrated automobile manufacturing facility in Ulsan, South Korea. In India the company is known by Hyundai Motor India Limited (HMIL). It is a wholly owned subsidiary of Hyundai Motor Company and is the second largest and the fastest growing car manufacturer in India. Currently the company markets 32 variants of passenger  cars in six segments. Santro in the B segment, Getz in the B+, the Accent in the C segment, Elantra in the D segment, Sonata Embera in the E segment and the Tucson in the SUV segment.

HMIL recorded combined sales of 252,851 during calendar year 2005 with a growth of  17.26% over previous year. It is the country's fastest growing growing car company having rolled-out rolled-out 10,00,000 cars in just 90 months since its inception and is the largest exporter of passenger  cars with exports of over Rs. 1,800 crores. The company has recorded a growth of 27.2% in exports over the year 2004.

The company has been awarded the benchmark ISO 14001 certification for its sustainable environment management

1.2 Justification of  Study

Project aims to understand and enunciate the working process of different automobile and evaluating its outcome in the four- wheeler automobile sector. Over the past few years, there has been tremendous progress made around the world in opening up travel and tourism markets to the benefits of increased competition.

One of the main aspects of the project is to analyze the different products and services offered and initiatives adapted by the four- wheeler automobile sector their product. Selling “intangible assets” is one of the toughest jobs in the world. The project is more of a team

effort and will incur team returns.

1.3 OBJECTIVE OF STUDY The main objective is to find out the current trend going on in the industry i.e. (about the product, price, place and promotion). This research aims at studying the. THE STUDY OF CONSUMER PREFERENCE & CONSUMER PERCEPTION TOWARDS VARIOUS BRANDS OF CARS.

Other objectives are as follows:



To know the image of product in the mind of consumer.



To compare the level of satisfaction before purchasing and after purchasing the car.



To know the most popular media for advertisement .



To check the loyalty of the consumer towards the brands.



To know the most motivating factor for purchasing the four –wheeler.



To know the preferable price from the customer.



To study their attitude toward various Cars brand.



To find out the perceived positioning of different Car Brands.



To know out the choice criteria which the customer while purchasing a Car.

REVIEW OF LITERATURE Relevant Relevant literatures pertaining to the present study on four wheeler automobile automobile industry are included included in this chapter. chapter. The literature literaturess are helpful helpful for proper proper understa understandin nding g the four  wheeler automobile industry and its various related aspects. Review of literature is also helpful helpful in effecti effectively vely fulfilling fulfilling the objectiv objectives es for which which the research research project project has been undertaken.



G.S. Dangayach and S.G. Deshmukh , in their study on ‘Advanced manufacturing

technologies: evidences from Indian automobile companies’ in International Journal of   Manufacturing   Technology   and   Management, reports   the   findings   of   an exploratory survey on ‘Advanced manufacturing technologies (AMT)’ administered in Indian automobile companies. companies. The objective of the survey is to assess the status of  advanced manufacturing technologies, identify advanced manufacturing manufacturing technologies technologies relevant to Indian automobile sector companies, identify competitive priorities, and assess the degree of investment in advanced manufacturing technologies. Responses from 68 companies are analysed and presented. 

Indian Automobile Automobile Sector provides a forecast and RNCOS industry in their  study of  analysis based on various macro- and microeconomic factors, sector and industry specific databases, databases, and an in-house statistical and analytical model. This model takes into account the past and current trends in an economy, and more specifically in an industry, to bring out an objective market analysis. In this research main topics

covered   are:   Study   of   the   Indian   automobile   industry industr y   structure,   Analysis   of

performance of industry sub-segments and their future outlook, Understanding the India Indian n auto auto compon componen entt marke markett and and its its growt growth h aspec aspects, ts, Ident Identifi ifica catio tion n of futur futuree prospects for the Indian automobile industry.



S. Saraswathi undertook a study on ‘Customer Satisfaction on Post-Sales Service

with Reference to Four-Wheeler Automobile Industry’ which reveals that the key to success of automobile industry lies not only in having good products but also in being able able to provi provide de the custo custome merr with with the level level of servi service ce they they desir desire. e. Becau Because se of  increasing competitiveness in the Indian automobile industry, almost all automobile manufacturers have invested valuable resources on customer satisfaction as a tool to understand understand the needs and expectations of their customers. Increased Increased presence of fourwheeler vehicles throughout the country has created a growing need for providing service infrastructures closer to the customers' homes or offices. •

Dr V Sumantran (Executive Director-Passenger Car Business Unit and Engineering Research Centre at Tata Motors Limited during November 2001 to August 2005, conducted a study on ‘ The Indian

Auto Industry & The Role of Dealers’ which reveals that the global auto industry has been the subject of much analysis in recent years. While global capacity creation proceeds at a good clip on one hand, continued capacity creation in the face of sluggish sales have led to depressed levels of capacity utilization. Today, the Indian auto industry is one of the largest industrial sectors with a turnover that contributes to roughly 5 per cent of India's GDP. More importantly, it contributes to employment of over 2 million people directly and indirectly to another 10 million. The industry is important for  national policy in that it contributes 19 per cent of indirect taxes. 

Akie Takeuchi, Maureen Cropper and Antonio Bento in the Journal of 

Regional Sciences published a paper on ‘The impact of policies to control motor motor vehicle vehicle emissio emissions ns in Mumbai, Mumbai, India’ which examines examines the impact impactss of  measures to reduce emissions from buses, cars, and four-wheelers in Mumbai, India. They have considered three possible policies: conversion of diesel buses to CNG, an increase in the price of gasoline and a tax on vehicle ownership.



In The Wall Street Journal, India Infoline Sector Reports published published a report on Automobile- Indian four Wheelers Industry which reveals that India is the

second largest manufacturer and producer of four-wheelers in the world. It stands next only to Japan and China in terms of the number of four-wheelers produced and domestic sales respectively. This distinction was achieved due to variety of reasons like restrictive policy followed by the Government of  India towards the passenger car industry, rising demand for personal transport, inefficiency in the public transportation system etc 

Dr. Amit Kumar Dwivedi Dwivedi and Mr. Punit Punit Kumar Dwivedi Dwivedi, in their article

on  Auto  Automobi mobile le Sector: Sector: Industry Industry Vs Indian Indian Middle Middle Class Class in Indian Indian MBA conclude concluded d that that that that there there are great great opp opport ortuni uniti ties es and and possi possibil biliti ities es in the automobile automobile sector.  But hike in the fuel price is influencing the market of this industry. There is a need of a very liberal policy for the fuel prices and requires a great good deal with fuel supplying countries.  Though, the performance of the industry is better instead of high and unfavourable fuel policy. The new launching of Tata's Nano 'One Lakh Car' which is also known as People's Car is also a very good strategy to capture the middle class customers.  Introduction of Nano and Bajaj Lite will definitely affect the growth and sales volumes of cars which will also affect the industry by reaching, catching the Indian middle class and fulfilment of their own car need. 

Sunila George, Raghbendra Jha, Hari K. Nagarajan in their research paper on

‘The ‘The Evolut Evolution ion and Structure Structure of the four-wheele four-wheelerr Industry Industry in India’ India’ studied studied the evolution of the competitive structure of the two-wheeler industry in India. The evolution of the industry's competitive structure is traced using Kendall’s Index of  Rank Concordance and the Evans-Karras test of convergence. The industry seems to be characterized by oligopoly with the onset of economic reforms not making much difference difference to industrial industrial structure. Convergence Convergence of sales and capacity at the level of the industry is conditional while it is absolute at the level of the segment. 

Dr A. Subbiah and S. Jeyakumar (Ph.D research scholar at PG and Research

Department of Commerce) in their market survey report on Automobiles: the Engines of  Economic Economic Growth concluded that A sound transportation system plays a pivotal role in a country’s rapid economic and industrial development. The well-developed Indian automotive automotive industry ably fulfils this catalytic role by producing a wide variety of vehicles. They also studied Size and structure of the Indian automotive industry,

production trends and exports trends. They also concluded that the manufacturers must take necessary steps to increase the production of automobiles in India. They should adopt latest technology and introduce new models to face stiff competition from foreign manufacturers.

CONSUMER PREFERENCE

Consumer Preference is a business term which is used to capture the idea of measuring how satisfied an enterprise’s customers are with the organization Efforts in a market place.

Every organization has customers of some kind. The organization provides products (goods and services) of some kind to its customers through the mechanism of a marketplace. The products the organization organization provides are subject to competition competition whether by similar products or  by substitution products. The reasons on organization is interested in the satisfaction of its customers is because customers purchase the organization’s products. The organization is interested in retaining its existing customers and increasing the number of its customers.

Examines   consumer   preferences   for   forthcoming   technological techn ological By   Fareena   sultan:innovations. innovations. Studies consumer response to different levels of technology technology over time. Looks at preferen preferences ces for existing existing and interm intermedia ediate te technol technologie ogiess when when future future ones are expected expected.. Focuses on technological consumer durables that are expected to evolve over time. The primary contributions of this research are: an understanding of how consumer preferences for  a technology are affected by the time of adoption; an understanding of the value to consumers of obtaining different levels of a technology, at different points in time; and the utilization utilization of  parsimonious indices to assess consumer response to different levels of technology over time. An empirical examination examination is conducted for high definition television (HDTV). (HDTV). Using survey data, data, the study study explor explores es consu consume merr prefe preferen rences ces for HDTV HDTV,, and for inter interim im telev televisi ision on technologies. Managerial implications to aid product design, and the timing of introduction of  evolving technological innovations, are also discussed.

HOW COMPANIES FIND CONSUMER PREFERENCES Companies routinely test the market to find out what customers like and dislike about their products and competitors' products. This is usually done by an internal marketing

department or outsourced to a market research firm. Phone interviews, paper surveys, electron electronic ic survey surveys, s, focus focus groups groups and consumer consumer samplings samplings are common common methods methods for  gathering information. •

Market Research Example

Here is a popular example of market research: A customer has finished shopping and paying for merchandise at a local grocery store. Before handing the receipt to her, the cashier cash ier points to and explains explains that she has been invi invited ted to part partici icipate pate in a shor shortt surv survey ey about her visit. If she chooses to participate, she will receive $5 off her next visit and a chance to win a large monetary grand prize. HOW COMPANIES USE THIS INFORMATION After gathering information, information, the next step for the company is to determi determine ne what it means. Analysis of the information may lead the company to change the formula, packaging, color, size or some other feature of the product. In the case of the suds in the shampoo, the manufacturers may find that customers are continuing to prefer and associate the foamy lather with high quality cleanliness, leading them to keep the same formula or  decide to add even more of the sudsing agent.

CONSUMER BEHAVIOUR  In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer  behaviour and factors influencing the buying behaviour of the customers in order to be successful in this dynamic and competitive environment.

Meaning of Consumer Behaviour: Consu Consume merr Behav Behavio iour ur is the behav behaviou iourr that that the the consum consumer er displ display ay whil whilee search searching ing for, for, evaluating, purchasing and disposing off products and services that they expect will satisfy their needs. Consumer behaviour is the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money. Study Study of consum consumer er behav behaviou iourr prove provess the the marke marketer terss an insig insight ht regard regarding ing the the consum consumee preferences and helps them in effective market segmentation and targeting. The importance of consumer behaviour lies in the fact that behaviour can be understood and influenced to

ensure a positive purchase decision. So a round understanding of consumer behavior is necess necessary ary for long long run run succe success ss of any any marke marketi ting ng progra program. m. Th That at’s ’s why why the the marke marketi ting ng mana manager gerss inter interest est lies lies exactl exactly y in und unders erstan tandin ding g consum consumer er behav behavior ior to ensur ensuree that that his his marketing strategy results in purchase of the product.

Deborah J. Macinnis A notable human capacity is the ability to look to the future and

aspire to achieve desired states The marketplace provides rich sources of hope and invites us to the endless pursuit of happiness. while some researchers recognize its importance, definitions in the psychology, sociology, philosophy, medical, and religion literatures often conceptualize hope in different ways. Understanding Hope and its Implications for  Consumer Behavior sheds light on the relevance and importance of hope to consumer  behavior. The authors explore the conceptual meaning of hope and a definition of hope and the constituent elements that underlie it is articulated.

DETERMINANTS OF CONSUMER BEHAVIOUR  The study of consumer behaviour is quite complex, because of many variables involved and their tendency to interact with and influence each other. The main determinants of consumer  behaviour are: 1. External External Variables Variables 2. Individual Individual determinant determinantss of Consumer Consumer Behaviour  Behaviour 

1. External External Variables Variables: The external environment is made up of various influences such

as: •

Culture

•

Sub Culture

•

Social Class

•

Family

•

Reference Groups

•

Personal Factors such as age and life cycle, education, occupation, life style, personality, etc..

2. Individual Determinants of Consumer Behaviour: The individual determinants of 

consumer behaviour are:

•

Personality and Self Concept

•

Motivation and Involvement

•

Learning

•

Memory

•

Attitude

PERCEPTUAL MAPPING Consumer’s perceptions of products are developed in a complex way and are not easily determined by marketers. However, a technique known as perceptual mapping may be used in exploring consumer’s product perceptions. Since product can be perceived on many dimensions dimensions (such as quality, price and strength) the technique is multidimensiona multidimensionall in nature. That is, it allows for the influence for more than one stimulus characteristic on product perceptions, typically consumer feel out measuring scales to indicate their perceptions of  many characteristics and similarity of competing brands. Computer programs analyze the resulting data to determine those products characteristics or combination of characteristics that are most important to consumers in distinguishing between competing brands. Results of  this analysis can be plotted in terms of perceptual “maps” which display how consumes perceive the brands, and their differences, on a coordinate system.

Research Methodology When we talk of Research Methodology, Methodology, we not only talk of Research Methods but also take into consideration the logic behind the methods which we use in the context of our research study study and explain explain why we use or why we are using a particu particular lar method or techniqu technique. e. The information that is to be needed for fulfilling the objective of study was collected from various primary and secondary sources. ESEARCH ESEARCH MEANING OF R 

Research is defined as ‘a scientific and systematic search for pertinent information on a specific topic. Research is an art of scientific investigation. It is an academic activity. It is a systematized effort to gain new knowledge. According to Advanced Learner’s Dictionary of Current English :

“Research is defined as a careful investigation or inquiry especially through search for new facts in any branch of knowledge.”

Survey design:

The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of  population was selected on the basis of convenience.

3.1 SAMPLING DESIGN 

Target Population - The respondents are those who are having their own Cars.



100 persons were visited for the purpose of the study. Sample size – 



In   this   study,   the   respondents   were   chosen chos en   through Sampling  Technique  convenience and judgmental sampling.



Ambala Cantt and city Sample Area  -Ambala



Data Analysis – Data collection through survey was analyzed with the help of simple

percentage, tabular and graphic method that includes both graphs and pie charts. 1.2 Data collection Technique

The whole secondary data were collected from industry profile, books, magazines and internet. While primary data where collected though survey. The customer survey was done though the questionnaire. Question consists of  dichotomous multiple questions and 5 point ranking scale. A copy of questionnaire has been attached with the report.

Most favorable price ranges selected by the customers.

Source of data:

There are two types of data: primary data and secondary data . Primary data are collected with the help of questionnaire and secondary data was taken from industry profile, books, magazines magazines and internet. internet. The information information brochures of certain companies, companies, informal links with concerned person in this line, articles in newspapers and magazines and journals have also been consulted as a secondary source of information.

Research plan

The research study is descriptive in nature. The established objectives were kept in mind during the study, however the hypothesis was formed as the study was made in the form of  descriptive design attempting to analyze the attitude of respondents. This chapter describes the methodology of the study. This project is based on information collected from primary sourc sources. es. After After the the deta detaile iled d study study,, an atte attemp mptt has been been made made to presen presentt compr comprehe ehensi nsive ve analysis of the industry. The data had been used to cover various aspects like consumption, consume consumer’s r’s preferen preference ce and custome customer’s r’s satisfac satisfaction tion regardi regarding ng two wheeler wheelers. s. In collect collecting ing requisite requisite data and information information regarding the topic selected, I went to the residents of Ambala city & Ambala cantt and collected the data.

3.3 Analytical Tools

A structured questionnaire was administered for the purpose of obtaining information form the respondents. Care was taken to put the questions related to subject. It contains closeended as well open-ended questions as the objective demanded.

Survey design:

The study is a cross sectional study because the data were collected at a single point of time. For the purpose of present study a related sample of  population was selected on the basis of convenience

3.4  LIMITATIONS OF STUDY

Despite all possible efforts in conducting conducting the research there was some unavoidable situation, which limited the scope of this dissertation. The limitations of the dissertation fall under the following:-

1. As the data was collected collected by way of questionnair questionnairee which was to be filled by respondents, respondents, and taking time from respondents was the most difficult & some of the respondents did not responded well. 2. Th This is proje project ct is also also confi confined ned on the basis basis of second secondary ary data collec collected ted only hence hence it reliable data for the study. 3. As the research research is based on the data data that already already available available and collected collected through various various means not includes the survey, hence it imposes limitations, as it is just possible that the secondary data may be unsuitable or may be inadequate in the context of the topic under  study. 4. One of the the major major limit limitati ations ons of the the study study is that, that, as the data data is collec collected ted though though the secon secondar dary y means means,, hence hence it creat creates es uncert uncertai ainti nties es regard regarding ing the metho methods ds of the data data collection, time of data collected, and any bias of the compiler during the pervious research and at the time of data collection. 5. Limitation Limitation of time & resources resources were were a major factor factor influencing influencing the research study. study.

What is your Occupation?

occupation

response

Businessmen Teaching Defence Any other

60 10 5 25

Interpretation: 60% Respondents are Businessman, 10% respondents are

teachers, 5% respondents are from defence and 25% respondents are from other  occupations.

Which Car do you Own?

cars

response

Maruti Tata Fiat Hyundai Any other

60 10 0 25 5

Interpretation: 60% respondents are having Maruti cars, 25% are having

Hyundai cars, 10% are having TaTa, 5 % are having others brand cars and nobody is having fiat .

Have you Finance your Car?

YES NO

40 60

Interpretation: 60% respondents have not purchased their cars on finance scheme and 40% of respondents have purchased their cars on finance scheme.

Who prompted you to buy the Car?

Friends & relatives Past experience Dealer recommendation Word of mouth Advertisement Any other

50 15 10 15 10 0

Interpretation: 50% respondent says that friends and relatives prompted them

to purchase car, 15% says past experience, 10% says dealer recommendation, 15% says word of mouth, and 10% says Advertisements .

What attribute do you consider While purchasing a Car?

e d n o p s e r

45 40 35 30 25 20 15 10 5 0

40

25 Series1

15 10 5

5

l c n ice a n va ce ie che r c i s P orm le n f a na ef ce f s r l e n e Pe Re int Fu ina a F M

Price

40

Performance

25

Resale value

10

Maintenance cost

5

Fuel efficiency

15

Finance scheme

5

Interpretation: Most of the Respondent 40% says that they consider price

attribute, 25% says performance, 10% says resale value, 5% says maintenance cost, 15% says that fuel efficiency and 5% says that finance scheme.

Effect of PRICE on Purchase Decision

Strongly Price

Agree 65

Agree

35

N. A. nor Disagree 0

Disa Disagr gree ee     Stro Strong ngly ly

0

Disagree 0

Interpretation: 65% are strongly agreed, 35% are agreed and others gave no

response.

Effect of FUEL EFFICIENCY on Purchase Decision

Strongly Fuel

Agree 15

Agree

N.A nor  

75

Disagree 10

Disagr sagreee

Strongl ongly y

0

Disagree 0

Efficiency

Interpretation: 75% persons are agreed, 15% are strongly agreed, and 10%

have no response.

Effect of Resale Value  on Purchase Decision

Strongly Resale

Agree 5

Agree

N..A nor  Disa Disagr gree ee

Stro Strong ngly ly

85

Disagree 5

Disagree 0

5

Value

Interpretation: mostly 85% persons are agree, 5% are strongly agree, 5%

are disagree and 5% gave no response.

Effect of MAINTAINANCE COST on Purchase Decision

Strongly Maintenance

agree 10

Agree

N.A nor  

55

Disagree 35

Disagr sagreee

Strongl ongly y

0

Agree 0

Cost

Interpretation: 55% are agree, 35% give no response, and 10% are strongly

agree.

Effect of PERFORMANCE on Purchase Decision

STRONGLY AGRE AGREE E N.A N.A NOR  NOR  DISAGR DISAGREE EE STRONG STRONGLY LY Performance

AGREE 45

50

DISAGREE 5 0

DISAGREE 0

Interpretation: 45% are strongly agreed, 50% are agreed, and 5% gave

no response.

Effect of FINANCE SCHEME on Purchase Decision

Strongly Finance

Agree 25

Agree

N.A nor  Disa Disagr gree ee

Stro Strong ngly ly

40

Disagree 15

Disagree 0

20

Scheme

Interpretation: 25% are strongly agreed, 40% are agreed, 15% gave no

response and 20% are strongly disagree.

Ranking of cars after considering all attributes

Maruti Hyundai Tata Fiat

60 25 15 0

Interpretation: Maruti is at first Rank, Hyundai is at 2 nd Rank  and TATA is

at third Rank, FIAT is at fourth Rank.

MARUTI Very

High

Satisfactory Low

High

Very Low

Price Fuel

10 15

65 55

10 25

15 5

0 0

Efficiency Resale value Performance Maintenance

20 20 5

40 55 10

40 25 60

0 0 15

0 0 10

cost Finance

0

40

30

30

0

Very

High

Satisfactory Low

Scheme

HYUNDAI

High Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

TATA

25

Very Low

65 30

10 45

0 25

0 0

5

25 30 55

45 55 35

30 10 10

0 0 0

5

40

50 50

5

0

Very

High

Satisfactory Low

High

Very Low

Price Fuel

30 10

40 35

20 45

10 10

0 0

Efficiency Resale value Performance Maintenance

0 0 15

10 35 45

30 55 30

40 10 10

20 0 0

cost Finance

10

30

40

10

10

Very

High

Satisfactory Low

Scheme

FIAT

High

Very Low

Price Fuel

20 5

70 25

10 60

0 10

0 0

Efficiency Resale value Performance Maintenance

0 0 10

0 5 55

25 80 30

65 15 5

10 0 0

cost Finance

10

30

55

0

5

Scheme

5.1 FINDINGS In the survey , we included people from three areas – students, servicemen and businessmen.The findings of the research shows – 



Among Among the five five attr attribu ibute tess ( which which we consid consider ered ed impor importa tant nt for for custo custome mers’ rs’ purchasing decision ) customers gave highest consideration to looks and style followed by the mileage. Other attributes like comfort, service and spares were considered later.



Normally, all the three segments maintained their car single handed and the students and the servicemen serviced their car regularly but the businessmen were a little hesitent in their servcing  of the cars.



Electronic media ( TV) is the most commonly used medium for the brand awareness. Other medias like magazines, newspaper, hoardings came later.



The most important finding is that brand advertising for maruti is much more than any other brand and is quickly picking up the interest of the cosumers and hence coming with a larger market share. May be it could overcede  Huyandi in a couple of days to come.

5.2 Suggestions



Car companies should give more focus on making effective Advertisements.



As people prefer price, performance, less price car should be availed in the market with effective performance, fuel efficiency etc.



Company should provide effective finance scheme by which their customer group can be increased.



Fiat should increase brand awareness + promotional promotional activities among people , TATA should work upon reducing maintenance cost , increase other attributes performance fuel efficient etc.



Hyundai should work upon increasing performance, fuel efficiency by which its resale value can be increased.



Maruti should try to maintain its market by continuously providing good attributes, also should introduce less price cars.

BIBLIOGRAPHY

BOOKS

•

Schiff man Leon G & Kanuk Lesie Lazar, “Consumer Behavior” 4th ed.; PrenticePrenticeHall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.

•

Kotler Philip, “Marketing “Marketing Management” Management” ed. 2002; Prentice-Hall of India pvt ltd, M97, Connaught Circus, New Delhi-110001, India.

•

Keller Kevin Lane, “Strategic Brand Management” ed.2003; Prentice-Hall of India pvt ltd, M-97, Connaught Circus, New Delhi-110001, India.

•

Research methodology by CR. KOTHARI.

WEBSITES

•

http://www.zigwheels.com/fiat-grande-punto

•

http://www.fiat-in -india.com/Punto-im -img-

 

intro.aspx?

ModelId=6http://www.cars.tatamotors.com/ •

http://www.bloombergutv.com/industry-news/automobile-industry-india/48324/tatamotors-sells-20--telcon-stake.html

•

http://www.marutisuzuki.com/showroom.aspx

•

http://www.maruti.com/

•

http://www.carfinderservice.com/make/Hundayi

•

shttp://www.autocarbe.com/search/hundayi+i20u+model+2010

STUDY OF CONSUMER PREFERENCE AND CONSUMER  PERCEPTION TOWARDS VARIOUS BRANDS OF CARS

QUESTIONNAIRE NAME……………………………………………………………….................... ADDRESS………………………………………………………………………... CONTACT NO……………………………………………………………………

………………………………………………………………………

1. What is your occupation ? a) Business man                                       b) Teaching

(c) Defence                                     2. Which Car brand do you own?

a) Maruti                                                            

c) Fiat                                                                 e) Any other…………………….. 3. Have you purchased this car on Finance scheme? a) Yes                                  

4. Who prompted you to buy this Car?

a) Friends & Relative                              c) Dealer Recommendation                       d) Word

e) Adve Adverti rtise semen ments ts                              

5. What attribute you consider while purchasing the Car? a) Price Price                                    

c) Resale value                                 d)

e) Fuel efficiency                              f) Fina

6.. What effect these attribute have an effect on purchase decision: -

Strongl y Agree

Agree

N. A. Disagre nor e Disagree

Strongl y Disagre e

Price Fuel Efficiency Resale Value Performance Maintenance Cost Finance Scheme

7. What comes in your mind while considering the under mentioned brands: 1. HYUNDAI

Very High

High

Satisfactory Low

Very Low

Very High

High

Satisfactory Low

Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

3. MARUTI MARUTI

Price

Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme 4. TATA Very High

High

Satisfactory Low

Very Low

Very High

High

Satisfactory Low

Very Low

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme

5. FIAT FIAT

Price Fuel Efficiency Resale value Performance Maintenance cost Finance Scheme 8. Considering the following attributes rank the Cars?

(a)Ma (a)Marut rutii                                (b) (b)

c) TATA                                   

9. Are you satisfied with your car? YES If NO

NO

Reason……………………………………………………………………….

Thank You for Your Cooperation