Consumer Preference

S.J.D.C 2010-2011

PROJECT REPORT

A STUDY ON CONSUMER PREFERANCE TOWARDS PARACHUTE COCONUT OILS PROJECT REPORT SUBMITTED IN PARTIAL FULLFILLMENT FOR THE AWARD OF BACHELOR OF BUSINESS MANAGEMENT BY

G.KIRAN KUMAR UNDER THE GUIDENCE OF Mr. K. VISWESWARA REDDY M. A (Eco) Department of Management studies

ST. JOSEPH’S DEGREE COLLEGE KURNOOL. AFFILIATED TO

SRI KRISHNADEVARAYA UNIVERSITY ANANTAPUR 2010-2011

Dept of Management Studies S.K.U

S.J.D.C 2010-2011

PROJECT REPORT

DECLARATION

I, the undersigned here by declare that this report entitled

“A STUDYON CONSUMER PREFERANCE TOWARDS PARACHUTE COCONUT OILS”, and this project is submitted to St.Joseph’s Degree College, affiliated to SRI

KRISHNADEVARAYA UNIVERSITY, ANANTAPUR, is drafted by me & is original work of my own.

Place: Kurnool Date: G.KIRAN KUMAR


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HISTORY OF MARICO The history of Marico can be traced all the way back to 1857, when a young man Kanji Moorarji, set up a modest trade in spices which, in time, grew to include other export worthy commodities. This firm's success gave birth to The Bombay Oil Industries in 1948; set up to convert the traditional buying strengths of the firm in the commodities areas, to value added manufactured products. At first Bombay Oil was involved in copra trading besides crushing and refining of vegetable oils. Gradually, the company established itself firmly as a marketeer of branded vegetable oils and later expanded into fatty acids, specialty chemicals and spice extracts. In 1983, Bombay Oil divisionalised its operations to create three Businesses: a Consumer Products Division; a Fatty acids and Chemicals Division and an Oleoresins Division, also called the Spice Extracts Division. In 1990, Bombay Oil again restructured itself to form several companies, each focusing on a specialised area of business. In April 1990, the Consumer Products Division became Marico. To understand how far Marico has come, all you need to do is take a look at what we inherited. To understand how far Marico has come, all you need to do is take a look at what we inherited.


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PROJECT REPORT

MR. HARSH MARIWALA, M.D., A Bachelor of Commerece from Sydenham College, Bombay, and Mr.Harsh Mariwala has spent 26 years managing the business. Mr.Harsh Mariwala developed the Consumer Products business in Bombay Oil Industries and functioned, as its Executive Director from 1980-1990

In 1990 he took over as Managing Director of Marico Industries Limited. Mr. Harsh Mariwala is anactivedirector on the boards of other companies like Unichem Laboratories Ltd., Kotak Mahindra Asset Management Company and Cadbury India Ltd. He is also Chairman of the Consumer Goods Committee of FICCI (2000-01).


S.J.D.C 2010-2011

PROJECT REPORT

CORPORATE

8 brands, 3 market leaders, 5 factories, 28 depots, 3400 distributors, 1.4 million retail outlets. The description of a true blue chip. Marico Industries Ltd., India's homegrown Fast Moving Consumer Goods (FMCG) Company has come a long way. From a typically family owned business, we have successfully transformed ourselves into a professionally managed and focused consumer products company. We have grown from 2 brands to 8, from 2 manufacturing units to 5 factories, supported by several sub-contract manufacturers The formation of Marico, in 1990, as a separate company, accelerated our endeavour to build a unique, high-spirited, flexible, yet stable enterprise. Marico has, over the years, built for itself a stimulating work culture that empowers its people, promotes team building and encourages new ideas.


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PROJECT REPORT

MARICO YESTERDAY (1991) MARICO TODAY (2005)

* A sales turnover of Rs. 1.1 billion * A sales turnover of Rs. 7.5 billion * Two products with brand names - Parachute and Saffola 8 Brands, 3 of which are Market Leaders. * Two factories - a coconut oil plant at Sewree, Bombay and a sunflower refining plant (which has been shut down since) at Mazgaon, Bombay. * 5 Factories and sub - contract facilities. * Around 400 employees representing the blue collared work force, staff and managers. * A total strength of around 1000 members With the aim to make Marico the best and the desire to provide consumers more than they asked for, the erstwhile Consumer Products Division has indeed come a long way.


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PROJECT REPORT

STRUCTURE

A Flat Structure: At Marico, we are an organisation, which is flat with only five levels of reporting between the Managing Director and an operator on the Shopfloor. We believe that a flat structure helps us in being more responsive to the environment while providing enriched roles for our members. Our structure defines clear roles and supporting relationships but is by no means rigid. Keeping in mind the fast and ever changing business environs, Marico's structure is dynamic and constantly evolving.

Profit Centres: As Marico grew, the need was felt to reorganize the business further. The focus was to drive additional growth and the idea of reorganizing ourselves around value chains led to the birth of Profit Centres in 1998.

What it has done for us: The creation of Profit Centres has led to higher business orientation, improved inter-functional coordination and has ensured that our organisation structure supports our overall Company Strategy and Business Direction. Each Business Unit has a Business Head supported by a team of professionals


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PROJECT REPORT

R&D at Marico A Human Interface: The backbone of any progressive organisation that constantly evolves and redefines itself is its R&D team. And the backbone of any R&D team is its potential to gather consumer insight and find path-breaking means to implement this insight. At Marico, our R&D centre is not only equipped with the latest gizmos but also with the talent to bring a human 'consumer' interface to their work. Ten thousand sq. ft. area is dedicated to research activities, which houses various laboratories with state of the art equipment for product and packaging innovations.

People: Our R&D team includes scientists from diverse fields. Product and packaging innovation teams comprise oil technologists, microbiologists, nutritionists, pharmacists, statisticians, process engineers, packaging designers & technologists, cosmetologists and analytical chemists.


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At Marico, Brand Equity is continuously reinforced by path breaking insight. Innovations made, keeping in mind the standards that you set for your family. And when insight is translated into our products, they become a standard that raises quality expectations in the market place.

All our brands have gone beyond being mere packaged products to becoming apart of everyday living.

We have also gone that crucial step further. We are of a mindset that places a premium on the maxim "products are what corporations make, brands are what consumers buy". And this line of thought has been backed up by constant financial support, critical to ensuring success in a competitive marketplace. The Result…. success stories like Parachute, the definitive brand amongst coconut oils, and Saffola, a synonym with preventive health care. At Marico, each of our brands has a unique success story to tell. We'd rather you read it yourselves.


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PROJECT REPORT

We are amongst the largest Fast Moving Consumer Goods companies in India (Turnover- Rs 7.5 billion during the year ended March 2005) with the talent and resulting repute for launching and sustaining some of the most respected consumer brands in India. We own well-known brands such as Parachute, Parachute Lite, Parachute Jasmine, Parachute Dandruff Solution, Marico’s Hair & Care, Revive (Instant Cold Water Starch and Spray Starch), Mediker, Oil of Malabar, Saffola, Saffola Corn-Kardi blend, Saffola Healthy Heart Salt, Sweekar, refined Sunflower Oil and refined Soya Oil, and the Sil range of processed foods. A Consumer focused organisation, we select our business opportunities carefully and strive to reach our internal goals of innovation and excellence. We also thrive on the fact that our competition comes from national and multinational companies. Marico is run completely by professionals with only Harsh Mariwala representing the founding family. Consumer insight continues to be the key force, enabling us to pre-empt consumer needs and satisfy them. Thanks to this insight, Marico is energetically pursuing new business opportunities and tapping new markets with relevant brand extensions. The learning over the years has helped Marico evolve a business model for itself. Our model centres around remaining focused, building and leveraging our brand strength and distribution network. The entire turnover of the company comes from branded products. Choosing to shun trading in the underlying commodities, organisational energies are invested in areas where the potential for value-add is high


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PROJECT REPORT

What does Parachute stand for today? Parachute is premium edible grade oil, a market leader in its category. Synonymous with pure coconut oil in the market, Parachute is positioned on the platform of vital nourishment today. From a loosely available commodity to a path-breaking brand, Parachute pioneered the switch from coconut oil sold in tins to plastic. Parachute is also available in pouch packs, to service the rural sectors, increasing penetration. The positioning of Parachute has evolved over time. From the initial stand of purity to that of clarity to the 'Coconut Dream' theme, with a new look and logo, to today's positioning of vital nourishment. The Coconut Dream logo is seen as an opportunity to transform Parachute from being the largest coconut oil brand into a mega brand with several value added products under the 'Coconut Goodness' umbrella.


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Our consumers: Parachute's primary target has been women of all ages. The brand has a huge loyalty, not only in the urban sections of India but also the rural. Parachute has several brand extensions, each filling existing need gaps, acquired from consumer insight.

Contributors to Parachute's success: The quality of the product has contributed to its lasting success. The consistency, with which Parachute has delivered, ensures consumer loyalty and trust in the brand. Innovations-in the bottle too, whether from the aspect of user-friendliness or aesthetics have and continue to help Parachute grow. One of the first brands to utilise mass communication, Parachute used the 'caring' platform with the 'mother daughter' theme to underline the message that this was a brand handed down from and to generations. The new look and logo have helped attract the youngsters of today.


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What does Parachute Jasmine stand for today? Parachute Jasmine is perfumed coconut hair oil. It is non-sticky and has the lingering fragrance of Jasmine and nourishes hair to keep it healthy and beautiful.

Evolution: With consumer insight, it was felt that there was a need for an oil with fragrance. That there are people who already used oil but would like it more with an added fragrance. With Parachute Jasmine, the consumer can now have oil which has the fragrance of Jasmine without compromising on the nourishment that coconut oil embodies.

Our consumers: Parachute Jasmine is primarily targeted at women who wish to have and use perfumed oil which is non-greasy and nourishing

Contributors to Parachute Jasmine's success: Having been launched recently, the Initial response has been encouraging


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PROJECT REPORT

What does Parachute Lite stand for today? Parachute Lite is a non-greasy hair oil. The only non-sticky oil with the added benefits of coconut milk proteins, it washes off easily while leaving hair nourished.

Evolution: There was a need for oil that would provide easy and non-greasy care for daily use. But with the quality and goodness of oil retained. Parachute offered a solution with Parachute Lite which combined the goodness of coconut oil with convenience.

Our consumers: The primary target of Parachute Lite is women who wish to have the reassurance of coconut oil without the inconvenience those greasy oils cause.

Contributors to Parachute Lite's success: It is modern light oil with the nourishment of coconut and meets the need of the times. The new look and logo have helped attract the youngsters of today.


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PROJECT REPORT

What does Parachute Dandruff Solution stand for today? Parachute Dandruff Solution is positioned as the most effective solution for dandruff available in the market today. Unlike the commonly accepted product for solving dandruff problems -Anti Dandruff Shampoos, Parachute Dandruff Solution Coconut Hair Oil is a natural solution for addressing dandruff problems. Its unique formulation with Tea Tree Oil, Neem, Lernon and other active ingredients assure that the solution is effective, yet gentle.

Our Consumers: Our primary target is women between the age group of 20 - 25 years and the secondary target are men between the age group of 15 - 35 years. People who suffer from Dandruff and also those who already are coconut oil users.

Contributors to Parachute's Dandruff Solution: Dandruff is one of the largest need gaps in the market today. Establishing Parachute extensions that will address this problem is one of the opportunities that Parachute has today. We also have the "first mover advantage" in this segment.


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PROJECT REPORT

OBJECTIVES  To know how for consumer purchase decisions are influenced by the advertisements of parachute coconut oils

 To know about the satisfaction level of consumers with regard to parachute coconut oils

 To know the consumers preferences towards parachute coconut oil.

 To know the consumer perception towards the price of parachute coconut oil.


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PROJECT REPORT

RESEARCH & METHODOLOGY "TO MANAGE THE BUSINESS WELL IS TO MANAGE ITS FUTURE AND TO MANGE THE FUTURE IS TO MANGE INFORMATION" To collect the information, marketing research is to be done. Marketing Research has been defined as "THE SYSTEMATIC GATHERING, RECORDING AND ANALYSING OF DATA ABOUT PROBLEMS RELATING TO MARKETING OF GOODS & SERVICES FROM PRODUCER TO CONSUMER" -- BY AMERICAN MARKETING ASSOCIATION

DATA SOURCES: There are two sources of collecting data * Primary Source * Secondary Source In the survey being conducted both primary& secondary source of data has been used in the collection of relevant information.

SECONDARY DATA : Secondary Data is the data that is collected for another purpose and already exisists somewhere. Data pertaining to company is collected from companies website and companies catalogues. The company profile gives a detailed report of the information.


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PROJECT REPORT

PRIMARY DATA: Primary Data are those collected specifically by or for the data users. Primary Data gathered for a specific purpose or for a specific research report. A questionnaire was used as a tool for the systematic collection of relevant information. A well structured questionnaire consisting of 13 sample questions has been prepared and directed to respondents. The questionnaire prepared consists of closed-end questions which include dichotomous, multiple choices and rating scale type of questions. The closed - end questions are very easy to answer. From the questionnaires responded by the respondents the relevant data regarding the market, product, competition, customer awareness and preference is gathered.

SAMPLING PLAN * Sampling Unit: Students, Working Women & Men, House Wives * Sampling Size: 100 * Sampling Procedure: Stratified Random Sampling method is Chosen.


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LIMITATIONS

 Time factor is the main limitation for the study, as the project was restricted to 2 weeks.

 The methods used in this project are "Stratified Random Sampling Method" and results obtained may not be fully accurate and believable.

 The whole project research was confined only to Kurnool City.

 The analysis is purely based on answers, information and reactions of respondents, which may involve loss of actual information due to deliberate manipulation of the reactions or even barrier of communication.

CONCLUSIONS Dept of Management Studies S.K.U

S.J.D.C 2010-2011

PROJECT REPORT

 From the survey conducted it can be concluded that many of the respondents are from middle class.  From the survey conducted it can be concluded that main source of awareness for the respondents was advertisements. 

From the survey conducted it can be concluded that most of the

respondents have gone for parachute coconut oils.  From the survey conducted it can be concluded that the main reason which made the respondents go for parachute coconut oils was the aspect of quality and they are satisfied with it.  From the survey conducted it can be concluded that majority of the respondents arc influenced by the advertisements of parachute coconut oils. From the survey it can be concluded that majority of the respondents are satisfied with the bottle packing of parachute coconut oils. 

 From the survey conducted it can be concluded that majority of the respondents rate the price of parachute coconut oils as moderate. 

From the survey conducted it can be concluded that the majority of

the respondents satisfaction level towards the product is 100%.

SUGGESTIONS Dept of Management Studies S.K.U

S.J.D.C 2010-2011

PROJECT REPORT

• As many of the respondents are from the middle class, the company should try to cover all the people of this class. • The company should also try to add many more varities to satisfy its exisisting customers and to attract new customers. • The advertisements should be made more effective by creating a theme, touching all the consumers. • As the major source of awareness is the advertisements, the company should try to make the advertisements more effective so as to reach all the consumers. • As many of the consumers go for a purchase of once every month, the company can go for effective schemes and offers and can try to attract the consumers to go for more purchases. • The company should try to enhance the quality under more by maintaining the same basis so as to maintain the customer and to attract many more consumsers. • The company should try and also enhance to attract many more new consumers. • banners etc.,

The company can go for other media like hoardings, posters,

• The company should try to make all the consumers aware of all the varities of parachute coconut oils range to increase its sales. • consumers.

The packing can also be enhanced to attract many more new

INCOME LEVELS OF THE RESPONDENTS


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PROJECT REPORT

INCOME LEVEL Below 5,000 5000-10000 10000-15000 Above 15000

No. Of Respondents 30 30 25 15

% Of respondents 30 30 25 15 Source: Questionnaire

DESCRIPTION: From the above table it is clear that the family income of below Rs.5000 and in between Rs.5000-10000, of the respondents occupy 30% each, 25% of the respondents having the family income of Rs10000-15000 and the rest 15% of the respondents are having above Rs.15000.

30 25 20

30

30

15

25

10

15

5 0 below 5000

5000-10000

10000-15000

above 15000

Fig: Income levels of the respondents

AWARENESS TOWARDS VARIOUS BRANDS OF COCONUT OILS


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BRAND NAME Parachute Nihar Shalimar Eta


% Of Respondents 45% 37% 4% 14% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 45% of the respondents are aware of Parachute coconut oils and 4% are aware of Shalimar, 37% of the respondents are aware of Nihar and 14% of the respondents are aware of Eta.

45 50

37

40 30 20

14 4

10 0 parachute

nihar

shalim ar

eta

Fig: Awareness towards various brands of coconut oils

SOURCES OF AWARENESS Dept of Management Studies S.K.U

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PROJECT REPORT

SOURCE Ads Friends Relatives Others


% Of Respondents 50% 25% 15% 10% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 50% of the respondents are aware by the means of ads, 25% of them are aware through friends, 15% are aware from relatives and the rest 10% are from others.

50 50 40

25

30

15

20

10

10 0 ads

friends

relatives

others

Fig: Sources of Awareness

PERCENTAGE OF PEOPLE USING PARACHUTE COCONUT OIL


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TRAIL YES NO

No. Of Respondents 84 16

% Of Respondents 84% 16% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 84% 0f the respondents adopted parachute coconut oil and the rest 16% didn’t.

no, 14

yes no

yes, 86

Fig: Percentage of people using parachute coconut oil

FACTORS INFLUENCING PURCHASE OF PARACHUTE COCONUT OIL ASPECT Dept of Management Studies S.K.U

No. Of Respondents

% Of Respondents

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Price Quality Brand image Quality & Brand image Others

30 24 26 11 09

30% 24% 26% 11% 9% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 30% of the respondents are influenced to buy parachute coconut oil is price, 24%, 26% of them influenced by quality, brand image respectively, 11% of them are influenced are by both quality and Brand image, and the rest 9% influenced by other factors.

35 30 25 20 15

30

26

24

10 5

11

9

quality&im age

others

0 price

quality

brand im age

Fig: Factors influencing purchase of parachute coconut oil

QUANTITY PURCHASE QUANTITY 50ml Dept of Management Studies S.K.U

No. Of Respondents 3

% Of Respondents 3%

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100ml 200ml 500ml

5 40 52

5% 40% 52% Source: Questionnaire

DESCRIPTION: From the above table it is clear that only 3% of the respondents are purchasing 50ml, 5% of the respondents are purchasing 100ml, 40% of the respondents are purchasing 200ml and 52% of the respondents are purchasing 500ml.

52

60 40

50 40 30 20

3

5

10 0 50m l

100m l

200m l

500m l

Fig: Quantity purchase

SATISFACTION OF THE CUSTOMERS REGARDING DIFFERENT TYPES OF PACKING


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PACKING Bottle pack Refil pack Bubble pack Tin pack

No. Of Respondents 88 6 6 -

% Of Respondents 88% 6% 6% Source: Questionnaire

DESCRIPTION: From the above survey table it is clear 88% of the respondents are using bottle pack, 6% of the respondents are using refill pack, 6% of the respondents are using bubble pack and none of the respondents are using tin pack.

88

100 80 60 40 20

6

6

0 bottle pack

refill pack

bubble pack

Fig: Satisfaction of the customers regarding different types of packing

LEVEL OF SATISFACTION LEVEL High Dept of Management Studies S.K.U

No. Of Respondents 90

% Of Respondents 90%

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Low Medium

8 2

8% 2% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 90% of the respondents’ rate parachute coconut oils as highly satisfied, 8% of the respondents’ rate parachute coconut oil as low and 2% of the respondents’ rate parachute coconut oil as medium.

90 100 80 60 40

8

2

20 0 high

low

m edium

Fig: Level of satisfaction

AWARENESS OF PARACHUTE RANGE OF COCONUT OILS


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AWARENESS YES NO

No. Of Respondents 76 24

% Of Respondents 76% 24% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 76% of the respondents are aware of parachute product range and 24% of the respondents are not aware.

no yes no

yes

Fig: aware of product range of parachute coconut oils

PREFERENCE TOWARDS VARIOUS BRANDS OF PARACHUTE COCONUT OILS VARIETY Dept of Management Studies S.K.U

No. Of Respondents

% Of Respondents

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PROJECT REPORT

Parachute coconut oil Parachute jasmine Parachute lite Parachute enrich

56 24 12 8

56% 24% 12% 8% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 56% of the respondents are aware of parachute coconut oil and 24% of them are aware of parachute jasmine, 12% of them are aware of parachute lite and 8% of them are aware of parachute enrich.

56 60 50 40

24

30

12

20

8

10 0 coconut oil

jasm ine

lite

e nrich

Fig: Preference towards various brands of parachute coconut oils

INFLUENCE OF ADVERTISEMENTS IMPACT Dept of Management Studies S.K.U

No. Of Respondents

% Of Respondents

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YES NO

84 16

84% 16% Source: Questionnaire

DESCRIPTION: From the above table it is clear that 84% of the respondents are very much influenced by the advertisements of parachute coconut oils and 16% of the respondents are not satisfied with the advertisements.

84 100 80 60

16

40 20 0 yes

no

Fig: Influence of advertisements

PROJECT GUIDE CERTIFICATE Dept of Management Studies S.K.U

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K.JITENDER GOUD, a final year B.B.M., student of St.Joseph’s Degree College, Kurnool in partial fulfillment for the award of Degree of

Bachelor Of Management, has done his project certified “A STUDY ON CONSUMER PREFERENCES TOWARDS PARACHUT COCONUT OILS” under my guidance. All the details collected & furnished by him are true & original to my knowledge.

Place: KURNOOL Date:

Mr.VISHWESHWARA REDDY


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ACKNOWLEDGEMENT I JITENDER GOUD, very sincerely acknowledge my

gratitude and honestly express my thankfulness to my teacher, critic and guide Mr.VISHWESHWARA REDDY, who has given me a continuous encouragement to carry out this project successfully Iam also thankful to Ms. SHOWRILU REDDY, the prin-

cipal of St.JOSEPH’S DEGREE COLLEGE, who has contributed dedicated efforts in administrating the college with strict discipline. I am thankful to our lecturers Mr. G.RAVINDRANTH, Mr. R.LEELAMBESWAR SINGH, Mr.RAJASEKHAR, and all the lectures of the commerce department for their valuable suggestion and inspiration given for successful completion of this project. Finally I record my indebtedness to my beloved friends G.THARUN KUMAR, K.VEERA PAVAN KUMAR who have given their constructive support for successful completion of this project in time.


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CONTENTS CHAPTER-1 COMPANY PROFILE CHAPTER-2 PRESENT STUDY OBJECTIVES RESEARCH & METHODOLOGY LIMITATIONS CHAPTER-3 FINDINGS & ANALYSIS CHAPTER-4 CONCLUSIONS CHAPTER-5 SUGGESTIONS CHAPTER-6 QUESTIONNAIRE CHAPTER-7 BIBLIOGRAPHY


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ACCOLADE  National HRD Award received in 1994  National Award for outstanding work in HRD, National HRD Network, 1994  Amity Award received by Marico (Kerala) in 1996  Innovative practices- HR Award (Asia pacific Conference) in 1998  Top Performing Global Growth Company from India at the world Economic Forum, 1997


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COMPANY PROFILE


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OBJECTIVES


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RESEARCH & METHODOLOGY


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LIMITATI ONS


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FINDINGS & ANALYSIS


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CONCLUSI ONS


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SUGGESTIONS


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QUESTIONNAI RE


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BIBLIOGRAPHY

QUESTIONNAIRE Hai ! I am Jeethender Goud, doing B.B.M in St. Joseph’s Degree College, Kurnool. As a partial fulfillment of my course, I am doing a project titled “A STUDY ON CONSUMER PREFERNCE TOWARDS PARACHUTE COCONUT OILS”. Will you please take a few minutes to answer some questions. I assure that your answers will be kept confidential. Name

:


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Age

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:

Occupation : Family size : 1. Family monthly income

[ ]

(a) Below 5000 (b) 5000-10000 (c) 10000-150000 (d) Above 15000 2. Which of the following coconut oils are you aware of? (a) Parachute

(b) Nihar

(c) Eta

[ ]

(d) Shalimar

3. Are you aware of parachute coconut oils? Yes/No __________ 4. How did you come to know about that brand of parachute coconut oils? (a) Friends

(b) Relatives

(c) Advertisements

(d) Others

[ ]

If others specify____________. 5. Do you use parachute coconut oil? Yes/ No _____________ 6. What made you to go for parachute coconut oil? (a) Price

(b) Quality

(c) Brand Image

[ ] (d) Others

If others specify____________.

7. The Purchase Rate (a) Fortnight

(b) Once in a month

If more specify _______________.


[ ] (c) Twice a month

(d) weekly

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8. How much quantity do you purchase? (a) 50ml

(b) 100ml

[ ] (c) 200ml

(d) 500ml

9. Which of the following packing satisfies more? (a) Bottle Pack

(b) Refill Pack

(c) Bubble Pack

[ ] (d) Tin Pack

10. Do you think that you spend right price to your product? {Yes/No}_________ 11. Are you satisfied with your product? {Yes/No}__________ 12. Rate the percentage of satisfaction (a) Highly satisfied (b) Satisfied

(c) Up to some extent

[ ] (d) Not satisfied

Respondents signature

by Jeethu

***********Thanking You************


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BIBLIOGRAPHY



Sri Lakshmi Venkateswara Traders (Distributors for Marico products)



Website : www.maricoindia.com



Marketing Management (C.N.Sontakki)



Consumer Behavior (Suja.R.Nair)

ESTD : 1948

STD-08518 SHOP-40807 RESI-20250

Sri Lakshmi venkateswara traders Dept of Management Studies S.K.U

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Props: KATTA TIPPAIAH SONS 68-20, M.H. ROAD, Near Hazira Degree College, Kurnool-518001

DATE:

TO WHOM SO EVER IT MAY CONCER

This is to certify that G.KIRAN KUMAR of St. Joseph’s Degree College, Kurnool in partial fulfillment for the award of Degree of Bachelor of Business Management, has done his project report entitled “A STUDY ON CONSUMER PREFERENCE TOWAREDS PARACHUTE COCONUT Oils” was conducted satisfactorily. He was sincere in his work and we wish him all the success in the future.

SIGNATURE:


Consumer Preference

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