A Study on consumer preference towards Cadbury

Consumer preference towards Cadbury

A Project Study Report On

“A Study on consumer preference towards Cadbury” Submitted in partial fulfillment for the Award of degree of Bachelor of Business Administration

Submitted By: -

Submitted To:-

Ajay

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BBA Part III

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2010-2011 Department of Management Studies Arya College of Engineering & I.T. , Kukas, Jaipur

ARYA College Of Engineering & I.T.


DECLARATION I hereby declare the present report entitled “A Study on consumer preference towards Cadbury” is based on my original work and indebtedness to other work/publication has been duly acknowledged at relevant places.

Place: Date:


ajay BBA Part III


ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can substitute which is possible while working in real situations. Application of theoretical knowledge to practical situations is the bonanzas of this survey. Without a proper combination of inspection and perspiration, it’s not easy to achieve anything. There is always a sense of gratitude, which we express to others for the help and the needy services they render during the different phases of our lives. I too would like to do it as I really wish to express my gratitude toward all those who have been helpful to me directly or indirectly during the development of this project. I express my sincere thanks to my project guide, MR. for guiding me right from the inception till the successful completion of the project, working under him was an extremely knowledgeable and enriching experience for me. I am very thankful to him for all the value addition and enhancement done to me.

ajay

PREFACE ARYA College Of Engineering & I.T.


It’s a matter of great privilege and satisfaction to present the esteemed reader this report aimed at finding the potential of the product performance and buying behavior of a famous brand of chocolates – Cadbury. This project report is a concrete form of knowledge that was acquired in that project duration. During the training, a student get the opportunity to apply his theoretical knowledge in the corporate world, in short I emphasis on ‘Learning by doing’. As learning is a human activity and is as natural, as breathing. Despite of the fact that learning is all pervasive in our lives, psychologists do not agree on how learning takes place. How individuals learn is a matter of interest to marketers. They want to teach consumers in their roles as their roles as consumers. They want con| The scope of my study restricts itself to the analysis of consumer preferences, perception and consumption of Cadbury Chocolates. There are many other brands of chocolates available but my study is limited to a major player of chocolates leaving behind the others. As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this.

EXECUTIVE SUMMARY ARYA College Of Engineering & I.T.


In this research I have survey the product performance and buying behavior of a famous brand of chocolates – Cadbury, which is consumed by people of all ages. During this research I have interacted with people of “Delhi”. After this research I came to know how people perceives these products on the variables like price, quality, advertisement, satisfaction, taste, packaging, brand loyalty etc. I also came to know which particular brand of chocolate is most preferred by people of different age groups. In this research I have surveyed that how frequently and how much chocolate they consume, whether they buy small, big or family pack. Trend of ongoing changes in their likings has been shown in the report. In this report I have tried to explain the entire research and facts product wise This project is based on the comparative study consumer behavior towards Cadbury chocolates. Objectives of the study is to know about the customer satisfaction level associated with the product and the customer preference level, to increase customer satisfaction and recapture the market share by fulfilling the customer needs and to study the factors affecting the consumption pattern. This chapter describes the methodology of the study. This project is based on information collected from primary sources. After the detailed study, an attempt has been made to present comprehensive analysis of consumption of Cadbury chocolates consumed by the people. The data had been used to cover various aspects like consumption, consumer’s preference and customer’s satisfaction regarding Cadbury chocolates. In collecting requisite data and information regarding the topic selected, I went to the residents of Delhi and collected the data

TABLE OF CONTENTS ARYA College Of Engineering & I.T.


Chapter No.

Chapter Name DECLARATION CERTIFICATE ACKNOWLEDGEMNT PREFACE

1. 2. 3.

4. 5. 6. 7. 8. 9.

EXECUTIVE SUMMERY INTRODUCTION TO THE INDUSTRY INTRODUCTION TO THE CHOCLATE & COMPANY RESEARCH METHODOLOGY 3.1 Title of the study 3.2 Duration of the project 3.3 Objective of study 3.4 Type of Research 3.5 Sample size and method of selecting sample 3.6 Scope of study 3.7 Limitations of study ANALYSIS AND INTERPRETATION FACTS AND FINDINGS CONCLUSION RECOMMENDATIO AND SUGGESTIONS APPENDIX BIBLIOGRAPHY


1 5 49

56 82 94 96 98 99

A Study on consumer preference towards Cadbury

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