The leadership displayed in terms of media relations. When tragedy of MH370 happens, Malaysia Airlines Airlines regrets and told that they have to assume beyond any reasonable doubt that MH370 is facing the lost of tracing in the satellite and that none of those on board survived, the airline declared dec lared in its te!t after they confirm that the plane has crushed. After that, Malaysia Airline immediately sacs those employees "ho did not immediately report about missing plane to prove that they are concern "ith this case and prove it to the media. #n the media statement, $ufam urged %utra&aya to reconsider Ahmad 'auhari(s status as )*+, given his failure in dealing "ith problems relating to the interest of cabin cre", cre", the statement "as vie"ed negatively as it has openly criticised the MA administration. Ahmad 'auhari also faced strong criticisms over the handling of the MH370, "hich "ent missing in March, last year. +ther than that, to have a better respond in media relation, Malaysia re-uest for aviation e!pert in Australia to prove that the plane meet mee t the accident in the #ndian +cean. Malaysia %rime Minister $a&ib a/a said that it "as believed the aeroplane(s transponder, "hich emits an identifying signal "as deliberately disabled before the plane changed direction and continued flying for a further seven hours. Tony Tony fernandes is the )*+ of Air Asia Asia Airline. When he no"s about missing flight 12405, he -uicly made himself available to media but not disappear and missing, and say that this is the first time Air Asia Asia has e!perienced such an incident and he do not no" no " that "hat "ent "rong "ith the flight. 6ernandes, 6ernand es, sitting ne!t to #ndonesia Air Asia )*+ unu Widyatmoo, "as speaing at the crisis center set up at 'uanda #nternational Airport Airport in urabaya, "here the missing flight too off at 4.3am in the morning. #t "as en route to ingapore, and "as due to arrive at .30am. 6ernandes has been constantly in the spotlight, apologi/ing for the loss of life. ince he is a t"itter user and he has a million follo"ers, he -uicly too to social media to e!press his sorro", post updates and rally his demorali/ed staff. staff. He mentioned that he is the leader of this company so he has to tae responsibility for "hat they are going through. He says that he "ill be there through these hard times, and he "ill go through this terrible ordeal together. He encourages all the relatives of his h is cre" and their passengers to staying strong and eeping positive through the media. As a conclusion, disaster of this case can be e!plain as a murder "ithout a body because they did not gave a proper speculation e!planation to the social media. Moreover, they are also having the failure of conveying conve ying the message speedily. As a leader, they should convey the message immediately after they have confirmed that the plane is missing in action. #f the %ublic relation "as better managing, managing, it "ould not be outrage in the respond of the public. +ppositely, Airasia have doing a great &ob in conveying a speedily in the media. 8esides, he also e!presses his feeling through the social media and also he is very responsibility after the 12405 happens.
eferences 6inancial Times,. ()hief *!ecutives pread Their Wings As 6ledgling T"eeters 9 6T.)om(. $.p., :054. Web. :5 Apr. :054. #nternational 8usiness Times ;<,. (Malaysia Airlines MH370= Aviation *!pert Wants Australia To %rove %lane #s #n #ndian +cean(. $.p., :054. Web. :5 Apr. :054. Mint/, 2oe. (A >isastrous ?oid= Why The MH370 %ublic esponse 6ailed(. International Business Times. $.p., :05@. Web. :5 Apr. :054.
%ress, Associated. (Airasia 6ounder Tony 6ernandes Applies >eft Touch #n )rash esponse(. The Financial Express . $.p., :054. Web. :5 Apr. :054. %r"ee.com,. (Airasia )*+ Tony 6ernandes Has Biven A Cesson #n )risis Management(. $.p., :054. Web. :5 Apr. :054. The $e" %aper,. (Air Asia 12405= Tony 6ernandes ays This #s His (Worst( $ightmare, )ause +f 6light >isappearance till ;nclear(. $.p., :054. Web. :5 Apr. :054.
