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Report on
The Devil Wears Prada Topic: Personality Traits Organization Culture Motivation Theories
Submitted To: Maam Yusra Nasir
Submitted By: Anum
Sikandar
2010-ag-857
Zainab Munawwar
2010-ag-858
Amna
2010-ag-1710
Gaffar
Muhammad Farzan Arshad
2010-ag-3231
Muhammad Ali Shan
2010-ag-1672
rd
3 Semester Section E
Institute
Of Business & Management Sciences
University OF Agriculture, FAISALABAD Page 2
Table of Contents Topics
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The movie ««««««. «.«««««««««« «.«««««««««««««««««« «««««««««« ««
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R unway unway ««««««««..««« ««««««««..««««««««««««««««««« ««««««««««««««««
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Personaliti Personalities««««««««««««««««««« es««««««««««««««««««««««««« «««««« «« 10 Miranda Miranda
Priestly«««««««««« «««««««««« Priestly««««««««««««««««««« « Andrea Sachs ««««««««««««««««««««« «««««««« ««««««««««««« «««««««« . Emily Charlton ««««««««««««« «««««««««««««««««««««««. «««. . Nigel « ««««««««««««««««««««
10 11 12 13
Culture of R unway«««««««««««««««««««««« unway«««««««««««««««««««««« ««. 14 Workplace Mobbing «««««««««««««««« «««««««« ««««««««««««««« «««««««
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R unway¶s unway¶s Level of Culture««««««««««««««««««««..15
rtifacts Artifacts
«««««««««««««««««««««««. «««««««««««««««««««««««. Values««««««««««««««« ««««««««««««.. ««««.. Espoused Values««««««« Underlying Assumptions««.«««««««««««««««
17 17 17
Theories of Motivation «««««««««««««««« «««««««« «««««««««««««« ««««««
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McClelland McClelland
Theory of Need««««««««««««««« e inforcement Theory of Motivation «««««««««««« ««««««« ««««« . Reinforcement R Maslow¶s Modern Theory of Need ««««««««««««« «««««««««««««.. Maslow¶s Equity Theory ««««««««««««««««««««« Eq Theory X & Theory Y «««««««««««««««««« ««««««««« ««««««««« Theory
19 21 22 27 28
Our Perception ««««.. «««««««««««««««««« ««««««««« ««««««««« «««
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The Devil Wears Prada The Movie: The movie starts with an ordinary girl who is living an ordinary life having no style sense. As compared to the other girls who are focusing on their physical appearance and outward show by hiding them under brands, Andy was giving a gaze to her appointment book only with an ordinary dressing. These girls are diet conscious where as Andy eats a full fat burger, they are status conscious and prefer to go in a taxi or car whereas Andy goes in a subway for the job. Runway is fashion magazine in Elias-Clarke publications, Runway is one of the most influential magazines in fashion, a multibillion-dollar industry and Mir anda anda P riestl riestl y is the icy editor-in-chief of R unway. unway. Miranda¶s driver send a text message to Emily before her arrival and then whole runway engaged in following the rules like cabin arrangement , wearing specific shoes , Emily fill glass put books on table.
Human resource dept is separately deal with the recruiters and then send the selected one to runway and this time they select the Andy Who is odd one out. And rea rea Sach s as "Andy" is an aspiring journalist fresh out of Northwestern University but she lands the job "a million girls would kill´. During her interview with Miranda she tell her that she did not read R unway unway and she did not hear about her, she is not skinny , glamorous and also not fit in here but she is smart and learn fast. Andy selected as a junior (second) assistant to Miranda, with senior assistant Emil y Charlto Charlton n. Emily is the in charge of her schedules, appointment expenses and most importantly going for Paris. Second assistant is supposed to deliver the book of runway in Miranda¶s house but Emily deliver ³The Book´(a mock-up of the next edition's feature spreads) at every night because Miranda is very private and do not like strangers in her house.
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Andy celebrates this with her Boyfriend N ate C ooper ooper : a cook at a Manhattan restaurant Lil y: Andrea's close friend, who runs an art gallery . Doug : A college friend of Andrea, who seems to work as a corporate research analyst. He also shows an extensive knowledge of fashion, R unway unway magazine, and Miranda Priestly. They all the same time making fun of their jobs that sucks the m.
On first day of her job she gets call from Emily at 6:00am. She reaches a bit late whereas Miranda is waiting for her coffee and Emily told her that this is a difficult job. Andy go to the Calvin Klein for buying the skirts and since after she left Emily can¶t go anywhere because there is R un un through at 12:30 and phone is ringing off the hook . Andy get insulted by Miranda when she said ³I am still learning about this stuff´ then Miranda give the whole history of Andy¶s sweeter and told her the sweeter you are wearing does not exempt you from the Fashion industry infects it is selected for you by the people in this room. Andy told Nate about Miranda attitude and about the ³clackers´ its the sounds that her coworkers stilettos made on the marble lobby, made fun of her coworkers that they spent a lot of time and energy on insignificant minute details they did not even need, these women obsessed with their looks and coveted designer handbags that were at least twice as much as their monthly salaries. Andy decided to stick on that job one year then she can do for what she came to do.
Miranda makes Andy life very difficult at runway. Andy tried her best to do the job right. Miranda possessed a management style that was vague in her objectives and without any guidance to the employees, i.e., ³Get me that little table I like in that store on Madison´ or ³Where¶s that piece of paper I had in my hand yesterday morning?´ or ³Have the break checked of my car?´. The way of throwing her bag and coat in front of Andy is quiet insulting. Andy¶s father is coming from Mohall to visit her in New York City and she is going for dinner. Andy¶s father is little upset for this job but Andy convinces him that being a Miranda assistant open a lot of door. During dinner Miranda calls her and said the airports in Florida where she is are all closed due to a hurricane but she needs to get home and orders Andy to get her home somehow. Andy tries every airline company there is, but none of them are flying out because of the weather. When Miranda does arrive back at the office she tells Andy that she always hire stylish slander girl who worship the magazine but they all somehow are stupid but this time she take a chance and hire a smart fat girl who talk about work ethics but Andy ended up with the disappointment more than any other of her previous assistants.
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unway's art director N i Andy get upset and has a talk with R unway's i g el el , who gives a whole new perspective of Miranda, her work and fashion in general. He tells Andy that you are not trying you are just whining, he realize Andy that it just not a magazine people live life in it. Andy decides to change and ask for the Nigel help. Initially Emily and her friend get surprised from her change then gradually she learns her responsibilities and begins to dress more stylishly. Slowly but surely, Andy begins to sacrifice her personal life to her career. Now she has the knowledge of Fashion on which her boyfriend gets surprise. Miranda notices the change in Andy. Andy went to the James Holt party for collecting the sketch of Miranda dress of Benefit and the sketch of James Holt spring collection. Here she met Ch Christi risti an an Thompso Thompson n an up-and-coming magazine writer. Andy told him that she is a big fan of him and used to read his essay from her college time. He asked Andy for sending her essay to him, Andy told him that right now she is working as an assistant of Miranda then Christian said you are smart nice you can never survive with Miranda. Miranda still used to call Andy as Emily. She called her and asking her to arrange a preview meeting of James Holt collection today. Nigel told Andy that before a designer showed up his collection Miranda went to him and sees his collection. Miranda give her reaction about the collection in her style like she give scale one node is good, two node is very good, when she likes something she shakes her head and there is a specific purse of her lips which means now designer will change his whole collection only her opinion matter a lot. After the meeting Miranda starts giving notes to Andy and Andy complete her line before she said. Miranda get impress and said:´ Andrea I would like you to deliver The Book´. Andy feels proud as Emily told her before that Miranda doesn't allow 'strangers' in her house. Emily explains her that she has to behave as if she is 'invisible' while she delivers the book at Miranda's house. However, Andy is tricked by Miranda's daughters into going upstairs, where she inadvertently walks in on Miranda and her husband arguing. Mortified, she drops the book and leaves.
Miranda punishes Andy for her mistake by giving her an impossible task: securing the unpublished manuscript for the next Book in the Harry Potter series for her twin daughters to read on the train. Andy tried her best to get it. She contacts in a lot of publishers for it but she did not get it. Then suddenly she remembers the Christian and called him he also said it¶s impossible. Andy get panic Miranda told her that if she do not have the book she do not even bother to come back. Andy calls Nate that she is failed and going to quit. Nate congratulates her for her decision she is just about to quit when
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Christian informs her that he has obtained it for her. Andy delivers the copies to a stunned Miranda and keeps her job. Nate comes home with the things of celebration and he came to know that Andy is still continuing the job, Andy told him that it doesn¶t make sense to run away of all those month of hard work, it¶s just a moment of weakness. He gets disappoint and told her that he do not like this new Andy but Andy told him she is still the same person. Andy and Nigel have a talk and Andy told him that her personal life is hanging by the threat. Nigel told her that it happens all the time when we start working well on the job so now it¶s the time to get promotion.
When Emily falls ill, Miranda commands Andy to accompany the two of them to a charity benefit, where the two mas querades as partygoers while actually reminding her of important information about the people approaching her for greeting. Andy start working for the benefit but today is Nate¶s birthday. Andy calls Lily that she tries her best to be on time. Andy selects a dress for the party that looks beautiful on her. At the event, Andy saves Miranda from being embarrassed by Emily, who had forgotten the name of Ambassador Franklin and his wife R ebecca. ebecca. Miranda meets Jacqueline Foley, the editorin-chief of French R unway unway and Miranda's rival. At party Andy turns down an offer to meet a big publisher from Christian, but all the while misses her boyfriend's birthday party. One evening, while returning The Book, Miranda tell her that Paris trip is most important week of her entire year and she informs her that she needs "the best team possible" for her Paris trip, which means stepping over Emily. Andy hesitates, as Emily has been boasting about going to Paris for months, but Miranda tells her that declining will send the message that she is not committed to her job or any future job at another publication. Andy gets upset it¶s a very difficult decision for her, but Andy accepts the offer because of the threat on her career. The next day Miranda then tells Andy to be the bearer of bad news to Emily who, meanwhile, is hurrying back to the office after purchasing scarves from Hermes of Paris for Miranda. Just as Andy is about to tell her, Emily crosses at a "no cross" point and is hit by a taxi. Andy has a rough day confronting Emily about Paris Emily got mad on this news and tells Andy that you have said that you don¶t care about this stuff and Fashion then why are you accepting this? Emily told Andy that ³face it´ you always get that which you don¶t deserve it¶s so unfair.
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Andy tells Dough that she is going to Paris at Lily's art gallery, and he shows his a lot of excitement and named a lot of designers to whom she is going to meet like Valentino Garavani. She meets Christian here and he tells her that he is thinking of her and the fun they make in Paris. Andy accepts a kiss on the cheek from Christian and Lily catches this and berates her and tells her that she knows you from last 16 years but this glamour zone she don¶t even know. Andy confronts her boyfriend about the fact that she is going to Paris. Nate tells Andy that I thought its Emily who is excited for going Paris and all about Fashion. You used to make fun of the R unway unway girl now you are one of them. He realizes that they no longer have anything in common, and they break up, due to the giving strain her job places on their relationship.
In Paris, Andy attends the shows and even meets designer Valentino Garavani, being introduced as "the new Emily". One night Andy comes into Miranda's suite only to find her in her bathrobe, undressed, and crying. While deciding on a seating chart, Miranda opens up saying that her husband is divorcing her, and again the press would write rude things about her such as ³career obsessed woman´ who doesn't care for family but that her biggest worry is for her daughters, who have lost yet another father. Then after this emotional trauma she suddenly starts giving notes to Andy for the evening. Andy said to her that she can cancel the evening but Miranda said not to do it. Andy also asks Miranda that anything she can do for her she says ³your job´. Andy also gets upset and while putting mascara on her eyes she got a flash back of old Andy. Nigel comes for Miranda¶s work then he admired Andy for her groomed personality and tells her that now she has learned and his work has done. Nigel told Andy that he has landed a job as creative director at fashion designer James Holt's new company. Nigel shares his feeling of excitement with Andy and tells her that it¶s a reward of his 18 years work. Nigel still used to call Andy size 6 but Andy told him that now she is size 4. And they both celebrate for their achievement. Andy has dinner with Christian who figures out that she is single again. Christian talks pessimistic about Miranda but Andy defends her. After a few glasses of wine she succumbs to Christian's charms. In his hotel room the next morning, while dressing, Andy finds out that R unway's unway's owner is planning to replace Miranda with Jac queline Foley. Surprised, she asks Christian about it who confirms it saying that Miranda has become old and that Jac queline will bring fresh change to the magazine. Andy rushes to the door while Christian stops her calling her 'baby' to which she replies that she is not his 'baby'. Andy storms out to find Miranda and warn her. When Andy finally tells her, Miranda seems unfazed. At a luncheon in honor of James Holt, Miranda
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announces that Jac queline Foley will be the new creative director of James Holt's company. Andy and Nigel and Christian gets astonished. Nigel says that when the time is right she will pay me back Andy asks him is he sure about that he said I should hope for the best. En route to another event, Miranda explains to a still-stunned Andy that she knew about the plan to get rid of her all along, but she found an alternative for Jac queline and presented "The List" (a list of all the designers, stylists, company owners, and models that were "raised and nurtured" by Miranda and who have promised their loyalty to her whenever and should she ever leave R unway) unway) to the owner of R unway, unway, who realized that without those people, R unway unway would suffer greatly, and was forced to reconsider. Miranda also says that she was pleased by Andy's display of loyalty and that she sees a great deal of herself in her. Andy says she could never do to anyone what Miranda did to Nigel. Miranda replies that she already did, in stepping over Emily. Miranda tentatively comforts her, saying that those choices are necessary to live the life that she lives. At the event, Andy gets out of the car and simply walks away. When receiving a call from Miranda, she throws her phone into a fountain on the Place de la Concorde.
Back in New York, she meets her boyfriend for breakfast. Andy told him that she hurts her family and friends for nothing and now she is sorry. Nate tells her that he has accepted an offer to work as a souse-chef in a popular Boston restaurant. Andy is disappointed, but her hope is rejuvenated when he says they could work something out. Andy goes to an interview for a newspaper job. Interviewer asks her why she leaves unway. She tells him that she has learned a lot but in the end she screwed it up. The R unway. interviewer reveals that Miranda told him she was by far her biggest disappointment, but that if he did not hire her, he would be an idiot. Afterwards Andy calls Emily while walking past the R unway unway office and offers to send Emily all of the outfits Andy got while in Paris, Emily feigns imposition saying the clothes will "absolutely drown her" but accepts. After the call Andy then sees Miranda getting into her car across the street. They exchange looks and Andy smiles at her, but Miranda acts as if the two are strangers, which Andy takes in good grace. Once in the car, Miranda smiles slightly before curtly telling her driver "Go."
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Runw ay:
It is a number one fashion magazine. It is a dream place for every fashion crazy girl. It is like a holy book for its fans.
Mira nda Priestley: Designation: Editor in chief of R unway unway isk taking to some extent, High Mach Personality: Power distant, R isk Miranda maintains her distance with her coworkers. Her first scene in the movie depicts that. People moves away from her and change their direction because she will not give them way. No one can be in the elevator with her. So we perceive that she is a power distant person. Fashion and beauty is mandatory for her. All her female employees have to wear high heels and look good. She appoints Andrea as her second assistant where as she knows that Andy has no knowledge of fashion and R unway. unway. But she wants to check the abilities of a fat and a nd intelligent girl. It depicts her risk taking attribute. unway is her passion. And fashion is a necessity for her. That¶s why; she gives a long R unway speech to Andy on her careless attitude towards fashion. It shows her affective commitment with her job. She wants perfect results and only appreciates those who work according to her set standards. Otherwise, she does not even bother to call her assistant by her name. She wants to be with her daughters and do not care about storm. It shows that she is a caring mother. She is very unpredictable. She has her own standards to appreciate her good worker. She awarded them by calling their names and by giving them unwanted gifts. She allows Andy to touch and deliver the mock up book after
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checking her for months. It depicts her uncertainty avoidance. She can be very mean if some one disobeys her. She gives Andy an impossible task as a punishment she does not follow her directions while delivering the book in her home. It shows that she is very possessive about her personal life. R esults esults matters to her than means. She prefers only the best employee. If someone gets ill it is a fault for Miranda. She does not get attach with her employees. She believes that ends can justify means. When Emily, her 1 st best assistant, gets ill she easily replaces her with Andrea. And Nigel was her favorite colleague in whole movie but when she sacrifices the friendship to save her job. It depicts that she is high mach.
Andrea Sachs: Designation: 2nd assistant of editor in chief Personality: Intelligent, Self Monitor, Highly Flexible Andrea is a simple and smart girl. She believes in simple living and high thinking. She is not fashion conscious at all. She follows her dream because she moved to New York after graduation to be a journalist. But she has to join RUNWAY, a fashion magazine, because she needs a job that pays the rent. She has positive core self eval self evaluation. She has confidence on her abilities and takes her job as a challenge. She has continuous commitment with her job.
She is loving and extrovert to some extent because she has very good friends in personal life and love to spend some time with her father. And when she joins RUNWAY, she socializes and makes some good friends there, too. Andy is a self monitor person. At RUNWAY, she is like a fish out of water. But her positive personality helps her a lot. She is very nice with every one. People are Page 11
kind of mean with her on her dressing but she bears every taunt with a smile. Because, she was self satisfied and did not want to change her appearance. She takes her job so seriously because she wants to prove that she is not a loser. She is flexible and can mould herself according to the situation. So, she completely changes her outlook for her job. Her self monitor personality helps her a lot. And, she becomes the perfect combination of Beauty & Brain. She likes appreciation and wants to prove her better and better, so, she worked very hard and becomes the favorite assistant of her boss. It¶s becoming very hard for her to maintain the balance between personal and professional life. She tries a lot to give proper time to her friends but her job is her top most priority. Her friends and family get hurt from her new attitude but she compensates it by giving some gifts. She is caring by nature. Her friends think that she does not care for them any more. They thought that she is becoming career conscious and self obsessed. Her job and being like Miranda, is every thing for her. But, she is not just ignoring her friends but also her dreams because she has to to take some crucial decision to prove prove her job commitment. But she proves every one¶s perception wrong at the end when she refused to be like Miranda. She chooses herself and her friends and family over her job for which a million girls can die for.
Emily Charlton: st
Designation: 1 assistant Personality: Active, Conscientious, Narcissi to some extent
Being Miranda¶s Personal assistant is a great honor for Emily. She is her favorite assistant so far. Miranda calls her every new assistant by her name. It shows that she works according to Miranda¶s standers. She is an active and efficient employee. She tries to realize Andy that she has more important job than her. It does not matter if
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they have same designation. She is senior and more close to Miranda. It shows her grandiose sense of self importance. She always makes fun of Andy¶s clothes with her friends. She never tries to be friendly with Andy and never appreciates her. It depicts that she is highly arroga nt. Her job is everything for her. She sacrifices her health over her job. She suffers a lot but she always reminds her that she loves her job. It shows her affective commitme nt with her job. She admits Andy¶s good nature and efficiency when Andy leaves and gives her all the designer clothes.
Nigel: Designation: Art director Personality: Loyal, Cooperative, High Agreeableness Nigel has a positive personality. He talks to Andy and makes her familiar with Miranda and R unway. unway. Being an art director of a fashion magazine he is fashion and size conscious. Make fun of Andy¶s clothes but she feels positive vibrations from him. She goes to Nigel when she needs a shoulder to cry on. It shows that Nigel is a good natured person.
He realizes Andy that R unway unway is not just a fashion magazine it¶s a hope for a people who wants to live in fantasy world. It is an honor to be a R unway unway employee. It depicts his affective commitme nt for his job. He is the only employee who always works according to Miranda¶s standards. Miranda relies on his work and allows him to clear things with designer. It shows that he is reliable. He helps Andy a lot in understanding unway¶s culture and adopting new trends. R unway¶s
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He guides her to b a fashionista. It shows his helping nature. He is so loyal with Miranda and his job. He works devotedly. But tell Andy at the end that it was not his dream job. It depicts his loyalty with his job. Miranda sacrifices his dream job over her career but he does not complain. It shows his agreeable ness.
Culture of Runway: unway has ³power c ulture´. Everything revolves around Miranda. Every one performs R unway his or her task efficiently but if Miranda does not approves, everything is in vain. Miranda is a good leader for R unway. unway. She leads R unway unway to the edge of fame. Miranda makes each and every decision so; it is easy to adapt change. R unway unway is very versatile and innovative magazine. In R unway unway results matter then means. That is why, when Emily is ill, Miranda very easily replaces her with Andy. unway¶s ³Power Culture´ also depicts R unway¶s from its chairman¶s personality. He is a short man with huge ego. He wants results and if he can get them at a lower cost he is so ready to replace Miranda over editor in chief of French R unway, unway, Jacqueline Foley, to show his power over Miranda. But Miranda saves her job by playing back end politics.
Workplace Mobbing: R unway unway has an issue of workplace mobbing. It is a Fashion magazine, so being fashionable is kind of crucial for its employees. Every female has to look good and wear high heels, no matter what. Miranda does not like it when someone refuses to wear high heels. Andy is mobbed by Miranda. She insults her through not even calling her y her
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name. She eyed her judgingly over her sense of fashion. Mobbing does not stop with just Miranda. Emily, the first assistant of editor in chief and Nigel, the art director also tease Andy on her clothes. Emily greets her with a taunt i.e. ³Human resources certainly have n sense of humor´ and uses to make fun of Andy¶s clothes with her friend. Nigel calls her size six. Andy¶s reaction on workplace mobbing is very intelligent. She cannot complaint because the editor in chief and her boss Miranda is encouraging that culture at R unway. unway. Andy handled it by socializing with R unway¶s unway¶s values, norms and coworkers. She adopts some necessary changes. And try to fit in.
Runway¶s
Level of Culture:
We apply Schein¶s level of culture on R unway. unway.
Artifacts
Espoused Values
Basis Underlying Assumptions
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Artifacts: Runway¶s nway¶s u R
paintings on wall Flower arrangements Flower Glass cabins Glass Designer clothes on hanging trolleys Designer Books in shelves Books Slender girls in high heels Slender Well dressed men Well Crystal clear tables Crystal A big room for editor in chief with an attach kitchen ant coat cupboards Modern equipments Modern Mock up book on current magazine issue Mock Taunting style of management Taunting
Espoused Values: Miranda Miranda
is everything Never ask questions from Mirada Always answer because it will shift to voice mail and Miranda gets upset. Miranda never repeats Miranda Miranda is famous of being bein g unpredictable Miranda Basic underlyi ng
assumptions:
Miranda¶s Miranda¶s
opinion is the most important thing for many designers u Runway nway is like a holy book for its readers and employees R High heels are must for girls High Being Miranda¶s assistant is like her care taker Being
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McClelland¶s Theory of Need
Maslow¶s Modern Theory of Need
einforcement R ei Theory of Motivation
Theory X a nd Theory Y
Equity theory
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McClelland¶s Theory of Need:
N power
We use the Davi Davi d M d M cC cC lell lell and¶ and¶ s theory of need on Mir anda The anda P riestl riestl y. leadership style demonstrated by her is like a pow power obsessed obsessed devil that is certainly unfair . As a supervisor, she is extremely strict, inflexible, stubborn, impulsive, unforgiving and extremely demanding.
Miranda
N affiliation
N achievement
There are, however, several scenes when the nature of her supervision her supervision is displayed , which power´ so often. Like in the scene of a company staff shows that she display her ³ pow meeting on account of February R unway unway issue magazine, she is rude and boldly unconvinced about her subordinates¶ ideas and suggestions. She also does not give them an opportunity to speak out; they hesitate while discussing the issues. She does not allow them to participate in decision making. She does not let her staff feel as a ³team´. In another scene when she gives Andy punishment then Andy says: ³there is always plan ³A´ What Miranda wants, Miranda gets²and she always wants it NOW´. When she is questioned or disappointed or denied, her displeasure shows itself in her stares and she always gives sarcastic remarks on questioning of Andy. All this shows she is a power obsessed lady, and also display her power. Miranda seems to have far-reaching ambitions, she is committed to her personal objectives and she is always looks forward for opportunities this achievveme nt´ . This is also shows her ´ ´ need eed f or or achie emen shows in the scenes when they arrive in Paris for Fashion Week. Miranda manages to maintain her position as queen of R unway unway magazine though a lot of backroom manipulation. She forced the unway to reconsider the decision of ³Owner´ ³Owner´ of R unway firing her. She finds an alternative for Jac queline
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and presented "The List" (a list of all the designers, stylists, company owners, and models that were "raised and nurtured" by Miranda and who have promised their loyalty to her whenever and should she ever leave R unway) unway) to him who realized that without those people, R unway unway would suffer greatly. This shows she can do anything for saving her post. She easily replaces Nigel to Jac queline. Nigel ³need d f or or aff ili ili ation tion´ can be show Her ³nee from this following scene. One night Andy comes into Miranda's suite and finds her in her bathrobe, undressed, and crying. While deciding on a seating chart, Miranda opens up saying that her husband is divorcing her, and again the press would write rude things about her such as 'career obsessed woman', who doesn't care for family but she does not care her only biggest worry is for her is daughters, who have lost yet another father. This shows that she needs relation in her life for this she marries three times.
Film¶s ultimate message is that no business is so important than the interpersonal interests. Miranda accepts Andy¶s decision and let her go with it without any change in her and runway cultures.
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einforcement R ei
Theory of Motivation:
Miranda uses this theory for getting the operant behaviors, she always attach some kind of conditioning for required behaviors. In the very first scene Miranda gives the Negative reinforcement on not wearing the specific shoes. On the other hand she also gives the Positive rei nforcement , in the shape of designer bags, shoes as a gift of her work. Miranda also uses the extinction type of this theory, that she does not call Andy by her name this shows that she still not meet the standards yet sets by the Miranda. When Andy start working in the way Miranda wants, then she calls her by her name, its also a positive reinforcement for her it means now she is working according to the Miranda sets standards. After this achievement she does a mistake while delivering the book she somehow tricked by Miranda's daughters and went to upstairs, where she unintentionally walks in on Miranda and her husband arguing. As a consequence she gives the punishment to Andy. Andy tries very hard for getting the unpublished book, because after appreciated by Miranda she does not want to lose this job.
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Maslow¶s Modern Theory of Need:
Trancedence Self actualization
We use Maslow¶s Hierarchy of Need Theory to explain the levels of need on rea Sach s Sach s a s "Andy" stands which And rea during her Job. This theory helped us a lot in figuring out how Andy gets motivated toward her job. Because this movie clearly portray the hierarchy of Andyµs need that how Andy gets motivated towards another level when her last level is fulfilled.
Asthetic Congnitive Esteem Belonginess
Saf te te y Basic
Like the ³Ba si ³Ba si c N eed eed ´ ´ of Andy is to get this job. She gives interview to Miranda, she comes from Mohole for the journalist job but now her foremost focus is for being selected in R unway. unway. Andy knows that she does not fit in R unway unway she does not know c oncept ncept ³ that much about Fashion but she is trying to inspire Miranda through her ³ sel f co she is smart and learn fast. Because being Miranda¶s assistant opens a lot of doors of success. On the first day of her job she gets a lot of work to do. But she tries her best to get it done. Everyone shows rude behaviors. Miranda calls her ³ Emily´ and on correction Miranda displeasure manifest on her face and she avoid Andy question and starts giving her notes. Emily is proving her importance to Andy. Nigel calls her size 6. Most importantly Miranda insulted her when she suddenly laugh and said that she is learning about the stuff, she told her that if she is wearing a lumpy blue sweeter it does not exempt her from the fashion industry. In actual this sweeter is selected for her by the people in this room. After a tough day she tells Nate about the immoral attitude of the people in R unway, unway, but she does not get motiveless infect she decided
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whatever happened she will continue her job for one year. Now at this level we assume et y nee need d ´ ´ that she is on her ³Saf et On the ³Belo ³Belong ng i i ng ng s lev level´ A el´ Andy is extrovert by her nature so she tries to make relation in R unway. unway. But Emily never welcomes her and she always remains a distance from her. But Andy makes Nigel her friend on workplace. This is shows in the scene when Andy goes to James Holt party for the collection of Miranda¶s dress for the benefit, she easily gets social with Ch Christi risti an an Thompso Thompson n who is a magazine writer and Andy used to like her articles in her college life. And he offers Andy to send article to him. One day during dinner with her father Miranda calls her and said that she is in Florida where all flights are closed due to a hurricane but she needs to get home and orders Andy to get her home somehow. Andy tries every airline company but none of Trancedence them are flying out because of the weather. Self actualization When Miranda gets back at the office she tells Andy that she always hire stylish Aest Aest heti c Congnitive slander girl who worship the magazine but they all somehow are stupid but this time Esteem she take a chance and hire a smart fat girl Belo Belong ng i in ess who talk about work ethics but Andy Saf te te y ended up with the disappointment more Basic than any other of her previous assistants . Andy gets hurt a lot and went to Nigel where she said that she is trying hard but when she do something good Miranda never appreciate it but on doing wrong she became vicious. level´ she wants self respect through This scene shows that she is on ³ Esteem lev appreciation of what she has done and appreciation from Miranda.
Then Nigel told Andy that she is not trying she is just whining, he realizes her that it¶s not a fashion magazines people live life in it and it¶s all because of Miranda she is just doing her job. Andy realizes the ³aest ³aest heti c need eed ´ ´ of the job, that without changing herself she can not fit in here. Initially with Nigel's help she learns and then gradually she learns her responsibilities and begins to dress more stylishly. And this change helps her a lot in attaining the esteem level.
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Slowly but surely, Andy begins to sacrifice her personal life to her career. This dream job can make Andy career. The difficulty is that the more Andy gets into her job, the more she loses her personal life such as friends, family, family, and her boyfriend. boyfriend. So she tries to to compensate it by giving them gifts. She thought this sidetrack from her journalism career is temporary but she modifies her opinion as movie goes on. After faces the so many challenges she starts to enjoy dealing with tricky tasks. We consider it ³Abilit ³Abilit y j ob ob f it´ it´ .
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Gradually the more Andy gets into her the more she fulfills her ³co ³co gniti gniti ve need eed ´ ´ . She does not even know about this that how much she knows about fashion. Her boyfriend realizes her that now she has changed. But she always refuses this and used to say that she is still the same person. Andy gets to know about this from the following scene when Emily falls ill,
Trancedence
Self actualization Asthetic
C o gniti gniti ve Esteem Belonginess Saftey Basic
Miranda commands Andy to accompany the two of them to a charity benefit, where the two masquerade as partygoers while actually reminding her of important information about the people approaching her for greeting .Andy saves Miranda from being embarrassed by Emily, who had forgotten the name of ebecca. Ambassador Franklin and his wife R ebecca. After telling Miranda she also amazed on what she has done. At party Andy turns down an offer to meet a big publisher from Christian, from this scene we assume that she prefer her love on her career .
One evening while returning the Book, Miranda informs her that she needs ³the best team possible´ for the Paris trip, which means stepping over Emily. Andy hesitates but Miranda tells her that refusing will send the message that she is not committed to her job or any other future job at other publication. Facing this threat Andy accepts it. We also consider this decision of Andy that she is moving towards her career growth. She accepts it over her Nate, when he tells her that she becomes fashion obsessed and being with Miranda is now her foremost priority. But she reconsiders his belief about herself and found herself as being highly
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creative, resourceful and motivated ob towards her job. Here we can apply ³J ob Invol Invol veme emen nt´ .
T r ran a n sc sced ence nce
S el el f act act ualiz ualiz ation tion Asthetic
In Paris, Andy attends the shows and even Cognitive meets designer Valentino Gravari, being Esteem introduced as "the new Emily". Miranda Belonginess shares her personal life with her. In a scene Saftey while putting Mascara she gets a flash back Basic of her previous life that how she has changed herself. She has realized her potentials that she is capable of doing that job. And we consider it that now she is on her ³S el el f act act ualiz ualiz ation tion lev level´ . Andy can stay in this job because now she is on the highest level of her need but she leaves this job when she gets to know that Miranda is training her to be another«Miranda then she realizes that it¶s beginning to do the things just like Miranda such as push away friends and family. Here she again uses her ³S el el f C oncept´ ncept´ and leaves behind stunned Miranda in Paris. This scene also shows that she does not leave her job for her boyfriend but for, self-empowerment, self-realization and self-validation
She chooses herself, she proof that she does not want to be like Miranda she wants her family, friends and most importantly her dream to become a Journalist. She proof that putting career on everything does not gives happiness. We also find her on ³T r ran a n sc scend ence nce lev level´ when she gives away all her dresses to Emily, to remove her guilt.
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Equity theory:
I/O Andy
We apply this theory on Emily and Andy relationship. On the very first scene after the Andy¶s make over Emily gets surprised, seeing that she is wearing the Channel Boot. And also in the scene of benefit party seeing the dress of Andy she amazed. The only source of motivation for Emily is that she is going for Paris trip, she gets all the designers cloths boots, and she will meet the designers. So she does her job very well that Miranda used to call every assistant as Emily. This also can a cause of motivation. But when Andy told her that she is not going she gets demotivated, she says to Andy that she eats crabs, she uses to say that she do not need all the fashion stuff. But she always gets what she does not deserve and it¶s so unfair. In the end Emily is still in R unway unway which shows her passion personal commitment toward her job.
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I/O Emily
Theory X a nd Theory Y: We apply Theor Theor y X and Theor Theor y Y on the movie. All the characters in the movie are more likely to represent Theory Y X employees. They all seem to have farY reaching ambitions, committed to personal objectives, seek responsibilities, and are self-directed and hard-working towards their jobs. Like Nigel optimistic views towards her job when hr did not selected by Mirada for his dream job. The only person whose motivation toward his job open to doubt is probably Do Doug , Andrea¶s college friend who seems to occupy a position of a corporate research analyst. Doug claims his work to be boring, and tends to like show interest in fashion. In movie Andy starts off by being a Theory X employee, and eventually transforms into a Theory Y employee. Andy is obviously ambitious and hard-working. However, in the start she fails to reveal her potential as a co-assistant in R unway. unway. She values the occupied position only because of future career opportunities that it might open. She does not see herself working for fashion magazine for the rest of her life and just wants to stay in the company for a year, and then she will leave this job in the search of more attractive scenario. On this perception we consider her a Theory X employee. But she alters her opinion in the course of the movie; however she faces the challenges and starts to enjoy dealing with tricky tasks. She reconsiders initial disbelief and shows herself as being highly ingenious and resourceful.
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Our
Perception:
We think that only who survive in a job that truly need it and fit for it. Just be yourself and do what you enjoy to do. It¶s good to change yourself according to your job but not on the cost of your family, friends and most of all, your own personality. unway is not the place where she wants Andrea tries hard to fit in but she realizes that R unway to be. She is loosing her own identity and people have a feeling that she is turning into Miranda. But she takes a decision and proves everyone wrong and finds herself again. Film¶s ultimate message is that no business is so important than the interpersonal interests. Miranda accepts Andy¶s decision and let her go with it without any change in her and runway¶s culture.
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