TBWA \ 2011 \ 2011 Fact Sheet
OVERVIEW
2011 FACT SHEET
TBWA creates and manages brand behavior in the modern world through Disruptive Ideas brought to life across the Media Arts landscape. Our focus is not only to be the best advertising agency network but to be one of the most creative companies in the world. This 21st century goal is ambitious, and it has proven to be a catalyst in uniting over 11,000 people, operating in 274 agencies, in 100 different countries and across 22 specialty disciplines including Design, Digital, Retail Activation and Theatre, Sports Sponsorship, CRM, CSR and Cause Related Marketing, Custom Publishing, Mobile Utility, Event Marketing and Brand Amplification to name just a few. And with the world, and our network, growing even more complex, it is important to have common ground. Disruption is always our starting point for any brand, global or local. Not only does it drive the strategic development of our client solutions by challenging and overturning the conventions of any marketplace, it creates a common language and understanding across our network for the brands we lead. Defining the Disruptive Strategy, however, is only half of the equation. The other half is to make sure that we craft an idea brief from the right perspectives and engage the right disciplines so that we make full use of the Media Arts landscape. Every agency in the TBWA network is fluent in Disruption and Media Arts. It means that we are all constantly evaluating and documenting the shifts in the media landscape and their impact on audience behavior. And it is this commitment that allows us to serve global brands differently than our competition. TBWA is ranked as a top-ten worldwide advertising agency and was recognized by Advertising Age in 2010 as the “Best International Network of the Decade.” Fast Company magazine placed TBWA 24th on its 2009 list of “The World s 50 Most Innovative Companies” and as an Innovation All-Star in 2010. ’
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TBWA is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 cou ntries.
GLOBAL CLIENTS
2011 FACT SHEET
GLOBAL MARKETING SERVICES
2011 FACT SHEET
The Integer Group (www.integer.com ) is one of the world’s largest promotional, retail and shopper marketing agencies, and a key member of Omnicom Group Inc. Integer lives at the Intersection of Branding and Selling® and creates strategic marketing solutions for clients in categories that include retail, beverage, packaged goods, telecommunications, home and shelter, automotive aftermarket and power sports. Integer has more than 1,200 employees working in U.S. locations as well as international offices in Africa, Asia, Australia, Europe, the Middle East and North and South America. Join the conversation on shopping culture and brand strategy at www.ShopperCulture.com.
E-Graphics (www.e-graphics.com) is a worldwide production network with 28 strategic bases of operation in Japan, France, the U.S., Germany, Poland, the United Kingdom, Ireland, Netherlands and South Africa. Bolstered by cutting-edge, web-based technology, E-Graphics provides clients with strategic and integrated solutions for the production and distribution of their visual brand communications.
TBWA\WorldHealth is a marketing services network dedicated to integrating both the professional (ethical) and consumer (DTP) communications needs of healthcare and lifestyle brands. TBWA\WorldHealth has 22 healthcare-specific offices around the world, as well as healthcare practice experts within core TBWA offices. The network manages world-class brands including Lipitor, Viagra, Detrol and NuvaRing.
GLOBAL MARKETING SERVICES
2011 FACT SHEET
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Zimmerman and Partners (www.zadv.com) is TBWA s retail / local marketing operation. With over 800 employees, Zimmerman has 22 offices across the U.S. to activate local markets for clients.
TBWA\Media Arts Lab (TBWA\MAL) was launched in 2006 and is made up of a broad collective of creative talent from a diversity of backgrounds and media disciplines. With client Apple at its core, the group develops communication ideas that leverage all kinds of innovations. It is a place for experimentation for new ideas about connecting people with brands.
TEQUILA is a leading global integrated marketing agency, dedicated to building and managing customer relationships. Rooted in the philosophy of Disruption, TEQUILA constantly challenges conventions with visionary ideas for clients like adidas, Nissan and Standard Chartered Bank.
EXECUTIVE LEADERSHIP
2011 FACT SHEET
Tom Carroll \ President and CEO TBWA\Worldwide
Jean-Marie Dru \ Chairman TBWA\Worldwide
Lee Clow \ Global Director Media Arts TBWA\Worldwide
Denis Streiff \ Chief Financial Officer TBWA\Worldwide
Emmanuel Andre \ Chief Operating Officer TBWA\Worldwide
Perry Valkenburg \ COO International and President, TBWA\Europe
Carisa Bianchi \ President, TBWA\Chiat\Day, Los Angeles
John Hunt \ Worldwide Creative Director TBWA\Worldwide
Keith Smith \ President, International TBWA\Worldwide
Jeremy Pagden \ Chairman The Integer Group
EXECUTIVE LEADERSHIP
Jay Bertram\ President TBWA\Latin America
Laurie Coots \ Chief Marketing Officer TBWA\Worldwide
2011 FACT SHEET
Reg Lascaris \ President TBWA\Africa and Middle East
Philip Brett \ President TBWA\Group, South-East Asia
Nicolas Bordas \ President and CEO TBWA\France
Luiz Lara\ CEO LEW’LARA\TBWA
John McNeel \ President, Global Clients TBWA\Worldwide
Jean-Marie Prenaud \ Executive Vice President Europe, International Clients
Rob Schwartz \ Chief Creative Officer TBWA\Chiat\Day, Los Angeles
2011 FACT SHEET
Advertising Age TBWA has been recognized as the Best International Agency of the Decade by Advertising Age .
Creativity Magazine ’
Creativity magazine s Annual Awards Report, which began in 2004, has ranked TBWA as the most creatively recognized network in the world for three of the last five years. In 2010 TBWA was ranked the second most creatively recognized network; TBWA\Hunt\Lascaris ranked third TBWA\Chiat\Day LA ranked ninth as the most creatively recognized agency s in the world. ’
The Gunn Report ’
The Gunn Report, established in 1999, combines the winners lists from all of the major advertising award contests in the world and has consistently ranked TBWA as the third most awarded network over the last 10 years.
2011 FACT SHEET
TBWA wins three top awards at Campaign s Agency of the Year Awards ’
TEQUILA\Sydney won Digital Agency of the Year for the Australia and New Zealand region. In the North Asia region, TBWA\Hakuhodo Japan won Creative Agency of the Year, while TBWA \Korea was named the runner up in the same category. Thirasak Tanapatanakul, Creative Juice\Bangkok s Chief Creative Officer, scooped the Creative of the Year award for the Southeast Asia region. The win marked the end of a hugely successful 2010 for Creative Juice\ Bangkok, having won Agency of the Year at Thailand s Adman Awards earlier this year and emerging as the undisputed winner at the Bangkok Art Director s Awards with a total of 13 Bests. ’
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Advertising Age TBWA was ranked fifth on the AdAge A-List Standouts list. TBWA\Hunt\Lascaris was named A-List International Agency Runner Up, while TBWA\Chiat\Day Los Angeles made the list for Creativity’s Honor Roll.
The Pencil Rankings At the 2011 D&AD and One Show, TBWA\Chiat\Day Los Angeles ranked third over all in the world. They were also first at the One Show in the Agency category.
2011 FACT SHEET
The EFFIE Awards TBWA has been awarded the most Grand EFFIES of any agency network. The Effie Awards honor the most significant achievement in marketing communications: ideas that work. Since 1980 in the U.S., only 32 Grand EFFIEs have been awarded. TBWA has won the distinction 12 times. In 2011, TBWA has been awarded Grand EFFIEs in Netherlands, Hong Kong, and the Middle East,
Adweek ’
Adweek recognized TBWA s Apple “Get a Mac” campaign as its Campaign of the Decade, and the Apple iPod “Silhouettes” as its Outdoor Campaign of the Decade at the start of 2010.
Gatorade Replay TBWA\Chiat\Day, Los Angeles won a Best in Show GRANDY at the 2010 International ANDY Awards for Gatorade “Replay.” The campaign also picked up two Grand Prix Lions, four Gold Lions, one Silver and one Bronze, making it the most awarded campaign of 2010’s Cannes Lions competition. In 2011, the campaign continued with Replay 2 & 3, winning two Pencils at the D&AD award, and Best in Show at the One Show.
2011 FACT SHEET
Trillion Dollar Campaign ’
TBWA\Hunt\Lascaris Johannesburg s “Trillion Dollar” campaign is now the most awarded campaign in the world, winning at every major award show including the Grand Prix Outdoor at Cannes International Advertising Festival and the first ever ADC Black Cube for Best in Show. The campaign also took home a Black Pencil at the D&AD awards and two Grand Clios.
Fast Company Fast Company magazine named TBWA “Innovation All-Star in 2010.”
CONTACT US
Laurie Coots Chief Marketing Officer TBWA\Worldwide T: +1-212-804-1085 E:
[email protected]
Jeremy Miller Communications Director TBWA\Worldwide T: +1-212-804-1162 E:
[email protected]
2011 FACT SHEET
TBWA \ 2011 Fact Sheet
