this is our class presentation of marketing strategies of tata nano by tatasFull description
CASE STUDY
Tata Nano is India’s cheapest car with not the most affordable or the best value for the money. In 2009 Tata Nano had entered for being the lowest priced car in the world and predicted the Indian c...
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a qualitative research on the customer satisfaction of tata nano customers
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Customer satisfaction on Patanjali Beauty Products
1. What is the first thing which comes to to your mind when you think think about NANO? NANO? _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________ _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________ _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________
2. Instead of purchasing purchasing a Bike, Bike, will you prefer to go for for a NANO NANO a) yes
b) no
3. Which feature of Nano attracts you you the most and inspires you you to go for it? a) Mileage
b) design
c) interior space
d) can’t say
e) All the above
4.
Which colours of Nano do you prefer? a) Red
5.
b) Blue
c) White
d) Yellow
e) Silver
f) Others – Specify
For what purpose you would like to use Nano? a) Will offer it to your children to use it in place of a two- wheeler b) Will use it as family car for shopping and travel c) Will prefer as a taxi d) Would like to have as a taxi e) Others- Specify
6.
Do you think Nano is a people’s car? a) Yes
b) No
c) Can’t say
7.
Will you recommend NANO to your friends? a) Yes c) Can’t say
b) No
8. Which small car would would you prefer to buy? a) Alto
b) Nano
c) Other
9. How will will you feel if Nano is used as a taxi? a) it’s a great concept b) I don’t think it’s a good idea
10. Can you trust Nano for safety? a) Yes
b) No
c) Can’t say
11. Are you satisfied with Nano’s service? a) Yes, fully satisfied c) Less than average with Nano’s service
b) Average c) No, very disappointed
If No, then specify below briefly… _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________ _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________ _________________________ _____________________________________ _________________________ __________________________ __________________________ ______________________ _________
12. What is the rate of fuel consumption for Nano? a) Low
b) Average
c) Better
13. Participant is fully aware of Nano’s Offer’s and Promotions? Promotions? a) Yes, fully aware c) Not at all aware 14. Why will you buy buy Nano?
b) No, not fully aware
a) Low Price service
b) After sales
c) Attractive looks convenience
d) Comfort and
e) Patriotism. It’s an Indian car.
f) I won’t buy it
15. When it comes to comfort and convenience, convenience, Nano is a) Very comfortable and convenience
b) Average
c) Less than average at all comfortable
d) Not
16. Do you think Nano is designed and built built according India’s local local weather and road conditions? a) Yes
b) No
c) Not fully
17. According to your opinion what what can be done to improve Nanos’ Nanos’ sales in local markets? a) Nano should provide new models b) Improve quality and so that car maintainence cost is decreased c) Should reduce car prices d) Lower instalments e) Others – Specify
18. Overall satisfaction level level has derived as as expected from Nano?
-2 3
-1
0
1
2
BHARATI VIDYAPEETH UNIVERSITY INSTITUTE OF MANAGEMENT AND RESEARCH
