CONTENTS S.NO.
PARTICULARS
1.
Background
2.
PAGE. NO.
1.1 Introduction
3
1.2 Industry Profile
4-6
Statement of te Pro!"em
2.1 Objectives of the Study
7
2.2 Scope of the Study
7-
2.3 !i"it#tions of the Study
#.
Re$earc %etodo"og&
$-1%
'.
L(terature Re)(e*
11
+.
Ca,ter Out"(ne
12-14
Conc"u$(on
1&
Sugge$t(on$
16
B(!"(ogra,&
17
1
1. BAC-GROUN 1.1 Introduct(on to On"(ne So,,(ng On"(ne $o,,(ng is the process 'hereby consu"ers directly buy (oods) services etc. fro" #
seller inter#ctively in re#l-ti"e 'ithout #n inter"edi#ry service over the internet. Online shoppin( is the process of buyin( (oods #nd services fro" "erch#nts 'ho sell on the Internet. Since
the
e"er(ence
of
the
*orld
*ide *eb)
"erch#nts
h#ve sou(ht
to
sell
their products to people 'ho surf the Internet. Shoppers c#n visit 'eb stores fro" the co"fort oft heir ho"es #nd shop #s they sit in front of the co"puter. +onsu"ers buy # v#riety of ite"s fro" online stores.
In
f#ct)
people c#n
purch#se
just
#bout #nythin( fro" co"p#nies
th#t provide their products online. ,oos) clothin() household #ppli#nces) toys) h#rd'#re) soft'#re) #nd he#lth insur#nce #re just so"e of the hundreds of products consu"ers c#n buy fro" #n online store.
#ny people choose to conduct shoppin( online bec#use of the convenience. /or e0#"ple) 'hen # person shops #t # bric-#nd-"ort#r store) he h#s to drive to the store) find # p#rin( pl#ce) #nd '#l throu(hout the store until she loc#tes the products she needs. fter findi n(the ite"s she '#nts to purch#se) she "#y often need to st#nd in lon( lines #t the c#sh re(ister. espite the convenience of online shoppin() not everyone chooses to purch#se ite"s #nd services online. So"e people lie the ide# of physic#lly (oin( to # store #nd e0periencin( the shoppin( process. hey lie to touch the "erch#ndise) try on clothin() #nd be #round other people. Online shoppin( doesnt per"it shoppers to touch products or h#ve #ny soci#linter# ction. It #lso doesnt #llo' the" to t#e the "erch#ndise ho"e the s#"e d#y they buy it. Online shoppin( #llo's bro'sin( throu(h endless possibilities) #nd even offers "erch#ndise th#ts un#v#il#ble in stores. If so"eone is se#rchin( for # niche product th#t "#y not be distributed loc#lly) theyre sure to find 'h#t theyre looin( for on the internet. *h#ts even "ore useful is the #bility to co"p#re ite"s) si"il#r or not) online. 5e c#n se#rch throu(h "ultiple stores #t the s#"e ti"e) co"p#rin( "#teri#l u#lity) sies #nd pricin( si"ult#neously.
2
1.2 Indu$tr& Prof("e /LIP-ART
/lip#rt is #n Indi#n e-co""erce co"p#ny he#du#rtered in ,#n(#lore) 8#rn#t##. It '#s founded by S#chin ,#ns#l #nd ,inny ,#ns#l in 2%%7. In its initi#l ye#rs) /lip#rt focused on online s#les of boos. ,ut it l#ter e0p#nded to electronic (oods #nd # v#riety of other products. /lip#rt offers "ultiple p#y"ent "ethods lie credit c#rd) debit c#rd) net b#nin() e-(ift voucher) #nd +#sh on elivery. he c#sh-on-delivery "odel #dopted by /lip#rt h#s proven to be of (re#t si(nific#nce since credit c#rd #nd net b#nin( penetr#tion is very lo' in Indi#.
he success story....behind /lip#rt.co" /lip#rt.co" is # story of the t'o youn( (r#du#tes fro" II-elhi 'ho left their jobs in #"#on.co" 9#n "eric#n "ultin#tion#l :-co""erce co"p#ny; in 2%%7 'ith # dre#" to beco"e Indi#
3
/OUNERS O/ /LIP-ART
/lip#rt '#s founded in 2%%7 by S#chin ,#ns#l 926; #nd ,inny ,#ns#l 92&;) both #lu"ni of the Indi#n Institute of echnolo(y elhi) co"puter science (r#du#tes fro" the 2%%& b#tch. S#chin 'ored #t echs p#n for 6 "onths #nd then #t "#on Indi# for # ye#r #nd # h#lf. ,inny 'ored #t S#rnoff Indi# for # ye#r #nd # h#lf #nd then #t "#on Indi# for "onths. hey uit their jobs in Septe"ber 2%%7 to be(in our st#rt-up journey. /lip#rt.co" '#s founded on &th Sept 2%%7. he 'ebsite '#s l#unched on 1&th Oct 2%%7. /ro" # st#rt-up 'ith #n invest"ent of just 4 l#h rupees /lip#rt h#s (ro'n into # 1%%"illion online ret#il (i#nt in just five ye#rs.
GRO0T TRAECTOR3 O/ /LIP-ART hey st#rted off in 2%%7 by settin( up three centres #cross Indi# 'ithout fundin(. Si0 "onths #(o) they re#ched nu"ber one st#tus. hey #re #lso four ti"es bi((er th#n their ne#rest co"petitor. he co"p#ny st#rted off s"#llC tod#y they h#ve (ro'n ten ti"es over the l#st one ye#r #nd the #i" is to touch the "#r by ece"ber 2%14. +urrent Position of /lip#rt.co"A /lip#rt st#rted 'ith sellin( boos. In 2%1%) they #dded to their c#t#lo(ue "edi# 9includin( "usic) "ovies end(#"es; #nd "obile phones #nd #ccessories. In 2%11) product l#unches included c#"er#s) co"puters) pens D office supplies) co"puter #ccessories) ho"e #nd itchen #ppli#nces) person#l c#re) he#lth c#re) (#"in( consoles) #udio pl#yers #nd televisions. In 2%12) product l#unches includes he#lth D be#uty products) !ife style products 'hich includes '#tches) belts) b#(s D lu((#(e. In Eove"ber 2%11) /lip#rt l#unched # ne' :lectronic *#llet fe#ture th#t #llo's shoppers to purch#se credit to their /lip#rt #ccount usin( credit or debit c#rds) #nd c#n subseuently be utilised to "#e purch#ses on the site) #s #nd 'hen reuired. /ro" Fune 2%12) /lip#rt #llo'ed people to buy toys) posters #nd fro" October 2%12) /lip#rt entered into #pp#rel ret#ilin(.
4
ACIE4E%ENTS %AE B3 /LIP-ART hey h#ve been fe#tured in ,usiness od#y #s one of the top 2& st#rt-ups of 2%%$.hey 'ere #lso no"in#ted
for
:rnst
#nd
Goun(
#'#rd
for
the
best
entrepreneur
of
2%1%
p#rt fro" th#t 'e h#ve been fe#tured "ultiple ti"es in st#rt-up ne's #s 'ell #s "#instre#" ne's. od#y) 'e #re reco(nied #s nu"ber one in the industry. s testi"ony to the superior custo"er e0perience) the co"p#ny h#s consistently recorded repe#t purch#se r#tes of "ore th#n &%H. *e h#ve #lso "#n#(ed to (et # re(istered buyer in every s"#ll to'n #nd city. *e hope to const#ntly i"prove our service st#nd#rds.
Com,an(e$5 "ate$t $tat($t(c$6 od#y) #s per le0i tr#ffic r#nin(s) /lip#rt is #"on( the top 2% Indi#n *eb sites #nd h#s been credited 'ith bein( Indi#s l#r(est online booseller 'ith over
11"illion
titles on offer. Initi#lly funded by the ,#ns#ls the"selves 'ith 4%%)%%%) /lip#rt h#s r#ised fundin( fro" venture c#pit#l funds ccel Indi# in 2%12 #nd i(er lob#l 9BSJ1% "illion in 2%1% #nd
BSJ2%
"illion
in
Fune
/lip#rt.co") on u(ust 24) 2%14 #nnounced the co"pletion of its fundin( On
fro" #ver#(e)
I5
9p#rt
/lip#rt
of sells
E#spers
roup;
ne#rly
2%
#nd
2%13;.
4th round of J1&% "illion I+OEIK
products
per
+#pit#l. "inute
Bu$(ne$$ re$u"t$ of /"(,kart.com /lip#rts reported s#les #s follo'sLIE /G 2%%M2%%$- N 4% I!!IOE IE /G 2%%$M2%1%- N2%% I!!IOE IE /G 2%1%M2%11- N 4&% I!!IOE IE /G 2%11M2%12- N 6&% I!!IOE IE /G 2%12-2%13- N %% I!!IOE IE /G 2%13-2%14 - N $&% I!!IOE IE /G 2%14-2%1& - N 1.2& ,I!!IOE IE /G 2%1&-2%16 - N 1.&% ,I!!IOE 9#nd still countin(;
5
2. STATE%ENT O/ TE PROBLE% 2.1 O!7ect()e$ of te Stud&
Objectives to study this project #reL•
o study ho' /lip#rt st#rted.
•
o study "#retin( environ"ent of /lip#rt.
•
o study "#retin( str#te(ies of /lip#rt.
•
o study distribution of product #nd receivin( p#y"ents.
•
o study product c#te(ories.
•
o study co"petition #nd S.*.O. #n#lysis.
2.2 Sco,e of te Stud& 1.8
SCOPE O/ TE STU3
Scope of the study c#n be "e#sured in t'o ter"s L ---Geogra,(ca" Sco,e
9
his i"plies the #re# or re(ion fro" 'here 'e #re (oin( to dr#' our
s#"ple i.e. #re# 'here 'e (oin( to conduct our rese#rch. he study '#s constr#ined to the NCR reg(on. his re(ion '#s chosen bec#use of the convenience of loc#tion. •
T(me Sco,e 9
his i"plies the ti"e 'e h#ve #t our dispos#l to conduct our study. he
ti"e li"it specified is #ppro0i"#tely & "onths. •
Secondar& data t(me
9 Second#ry d#t# h#s been collected fro" v#rious sources. hey
#re L
rticles #re collected fro" ne'sp#pers lie :cono"ics i"es) i"es of Indi#. he #rticles collected #re l#test so th#t they #re relev#nt.
6
@elev#nt #rticles fro" Fourn#ls lie ,usiness od#y) ,usiness Indi#) ,usiness *orld) #nd Indi# od#y. he #rticles collected #re fro" journ#ls published #fter 2%%% bec#use of p#ucity of resources. hese #rticles 'ere chosen #s they 'ere the "ost relev#nt for the study bein( conducted. @elev#nt #rticles #nd other d#t# fro" internet.
2.# L(m(tat(on$ of te Stud&
• • • • • •
he uestionn#ire '#s filled by the /lip#rt consu"ers 'ho bec#use of cert#in #pprehensions "i(ht not h#ve (iven correct det#ils. /or inst#nce if the custo"er co"pl#ined of the indifferent #ttitude of hi"her #t the custo"er c#re the custo"er but obvious 'ill not tell this. recent e0perience 9 (oodb#d ; "i(ht influence) the perception of the respondents #nd induce # bi#s in their r#tin(s :0#"pleL # recent b#d e0perience 'ith the site "i(ht ch#n(e the benefici#ries< perception to'#rds the or(#ni#tion he s#"ple sie selected "i(ht not depict # true picture of the popul#tion. he e0tent of the project '#s restricted to E+@ only) 'hich "i(ht not represent # true picture It is difficult to (et #ppoint"ents fro" custo"ers #t 'or. custo"ers "#y (ive bi#sed #ns'ers 'hich "#y le#d to incorrect results i"e #v#il#ble for the co"pletion of the project '#s li"ited Survey '#s "ostly b#sed on hu"#n perceptions rel#ted to v#rious f#ctors) 'hich "#y le#d to # subjective result.
7
#. RESEARC %ETOOLOG3 rese#rch "ethodolo(y defines 'h#t the #ctivity of rese#rch is) ho' to proceed) ho' to "e#sure pro(ress) #nd 'h#t constitutes success. rese#rch "ethodolo(y bro#dly constitutesL ---#.1 RESEARC
ESIGN
Re$earc e$(gn is # fr#"e'or or blueprint for conductin( the "#retin( rese#rch project. It specifies the det#ils of the procedures necess#ry for obt#inin( the infor"#tion needed to structure #ndor solve "#retin( rese#rch proble".
Re$earc e$(gn
he rese#rch desi(n is descriptive in n#ture. Sam,"e e$(gn
Popul#tionL ll consu"ers of /lip#rt S#"ple SieL 1&% 9#leL 12%) /e"#leL 3%; S#"plin( techniueL Eon-prob#bility s#"plin( !oc#tionL ur(#on) elhi ur#tionL 3 'ees #t# +ollection "ethodL Survey #nd ener#l Observ#tions Instru"entL Kuestionn#ire ata Co""ect(on Pr(mar& data collected 'ith the help of survey conducted usin( # uestionn#ire.
Pri"#ry rese#rch consists of # collection of ori(in#l pri"#ry d#t# collected by the rese#rcher. It is often undert#en #fter the rese#rcher h#s (#ined so"e insi(ht into the issue by revie'in( 8
second#ry rese#rch or by #n#lyin( previously collected pri"#ry d#t#. It c#n be #cco"plished throu(h v#rious "ethods) includin( uestionn#ires #nd telephone intervie's in "#ret rese#rch) or e0peri"ents #nd direct observ#tions in the physic#l sciences) #"on(st others. Secondar& data present on the 'ebsites.
Second#ry d#t# is d#t# collected by so"eone other th#n the user. +o""on sources of second#ry d#t# for soci#l science include censuses) or(#ni#tion#l records #nd d#t# collected throu(h u#lit#tive "ethodolo(ies or u#lit#tive rese#rch. Pri"#ry d#t#) by contr#st) #re collected by the investi(#tor conductin( the rese#rch. Second#ry d#t# #n#lysis s#ves ti"e th#t 'ould other'ise be spent collectin( d#t# #nd) p#rticul#rly in the c#se of u#ntit#tive d#t#) provides l#r(er #nd hi(her-u#lity d#t#b#ses th#t 'ould be unfe#sible for #ny individu#l rese#rcher to collect on their o'n. In #ddition) #n#lysts of soci#l #nd econo"ic ch#n(e consider second#ry d#t# essenti#l) since it is i"possible to conduct # ne' survey th#t c#n #deu#tely c#pture p#st ch#n(e #ndor develop"ents.
9
'. LITERATURE RE4IE0 @evie' of rel#ted studies is essenti#l for # 'ell-desi(ned rese#rch study. su""#ry of 'ritin(s of reco(nied #uthorities #nd of previous rese#rch #bstr#cts provide evidence th#t the rese#rcher is f#"ili#r 'ith 'h#t is #lre#dy no'n #nd 'h#t is still unno'n #nd untested. he survey of rel#ted studies i"plies re#din( #nd #n#lyin( the rese#rches #lre#dy done #nd reported in dissert#tions) thesis) journ#ls) #bstr#cts) encyclopedi#) ye#rboos #nd h#nd boos or in #ny other published for". 5ence) 'e c#n s#y th#t revie' of rel#ted studies provides direction to the rese#rcher in puttin( # fence #round the rese#rch proble". /or this rese#rch 'or) the rese#rcher h#s revie'ed the rese#rches done in the field of environ"ent both in Indi# #nd forei(n countries. •
•
•
•
•
•
he purpose of this revie' of studies is to e0plore p#st rese#rch conducted on the i"p#ct of co-curricul#r #ctivities on student perfor"#nce #nd #chieve"ents. custo"er is # person or or(#ni#tion#l unit th#t pl#ys # role in the consu""#tion of # tr#ns#ction 'ith the "#reter or #n entity. 9She#th et #l.) 1$$$;. /ro" this definition) custo"ers of "obile phone co"p#nies could be individu#ls) households #nd or(#ni#tions. :ven #s these co"p#nies p#y "ore #ttention to "eetin( the needs of their individu#l custo"ers) they need #lso to "#e sure th#t the needs of their corpor#te custo"ers #re "et #s 'ell. +usto"er S#tisf#ction +usto"ers needs desires #nd e0pect#tions. 8otler 92%%3; #lso defines s#tisf#ction #s # persons feelin( of ple#sure or dis#ppoint"ent resultin( fro" co"p#rin( # products perceived perfor"#nce 9or outco"e; in rel#tion to his or her e0pect#tions. S#tisf#ction is #n over#ll custo"er #ttitude to'#rds # service provider) or #n e"otion#l re#ction to the difference bet'een 'h#t the custo"er #nticip#te #nd 'h#t they #ctu#lly receive) #s f#r #s the fulfill"ent of so"e need) (o#l #nd desire is concerned. 95#ns "#r #nd lbinsson 2%%4;. hese definitions #ll point to the f#ct th#t every custo"er h#s in one '#y or the other so"ethin( heshe e0pects fro" hisher service providers. hese e0pect#tions h#ve co"e into pl#y bec#use of # need th#t h#s to be s#tisfied. hese e0pect#tions #re not the s#"e #s there #re "#ny custo"ers. 8otler et #l 92%%2;) posit th#t the custo"er (ets diss#tisfied if perfor"#nce is belo' e0pect#tion #nd vice vers#. If perfor"#nce (oes beyond the e0pect#tion of the custo"er) the custo"er is hi(hly s#tisfied #nd deli(hted. otley) 92%%3;) corrobor#tes the ide# of "#tchin( service perfor"#nce 'ith custo"ers e0pect#tions. 5e notes th#t the "ission of # business is the cre#tion of s#tisfied clients 'ho tend to f#vor the or(#ni#tion throu(h ti"e by p#troniin( the services bein( delivered by the business. 5e (oes further to "entions th#t) businesses c#n #chieve this #i" by underst#ndin( 'h#t s#tisfies #nd diss#tisfies their custo"ers or clients.
10
+. CAPTER OUTLINE 1. INTROUCTION9
ii;
/lip#rt needs #bout J1&% "illion fro" ne' investors in the ne0t si0 to nine "onths even #s bul(e-br#cet priv#te euity fir"s re"#in '#ry of the online ret#ilers initi#l public offerin( pl#ns in the BScruci#l to "#in( h#ndso"e return on invest"ents.
P: (i#nts lie ,#in +#pit#l #nd 8ohlber( 8r#vis @oberts could loo #t potenti#l invest"ent de#l but de"#nd cl#rity on /lip#rts #bility to pull off # public issue) s#id b#ners f#"ili#r 'ith the "#tter. 'o e0istin( investors ccel P#rtners #nd i(er lob#l #re unliely to pu"p "ore c#pit#l #fter J1%% "illion follo'-on invest"ent e#rlier this
ye#r.
/lip#rt 'ould be runnin( out of "oney unless bi( investors step in the ne0t nine "onths. he poster boy of Indi#s l#test e-co""erce '#ve is li"itin( c#sh burn #nd i"provin( profit#bility) iii;
but
th#t
#lone
'ont
i"prove
listin(
prospects.
Q*hile there is #ppetite #"on( BS do"iciled investors for hi(h (ro'th stories lie /lip#rt) recent ne(#tive e0periences 'ith offshore structures of +hinese tech co"p#nies 'ill c#use concern. /lip#rt h#s to be # forei(n do"iciled 9offshore structured; entity for BS listin( since Sebi re(ul#tions #s Indi#n co"p#nies to tr#de first on loc#l bourses)Q s#id Pr#veen +h#r#v#rty) +:O) Invest"ent ,#nin( #nd Institution#l :uities) n#nd @#thi /in#nci#l Services. +hinese e-co""erce en(ines 'hich too the forei(n do"iciled route to BS listin( h#ve seen their v#lu#tions plun(e in the p#st one ye#r. /lip#rt 'ith revenue toppin( J3&% "illion h#s h#d ne(#tive (ross "#r(ins till recently) but just slipped into 2-3H profit "#r(ins #fter e0p#ndin( product c#t#lo(ue. It '#nts to boost oper#tin( "#r(ins to -1%H in the ne0t one ye#r. Indi#n "#ret re(ul#tor stipul#tes profit#bility nor"s for listin( on loc#l e0ch#n(es. /lip#rt) 'hich invested he#vily into b#cend lo(istics #s # business differenti#tor) h#s st#rted controllin( run#'#y costs #nd lettin( (o so"e e"ployees. It h#s "ore th#n &)%%% delivery "en servicin( 4&)%%% orders d#ily.
11
Q*e #re # priv#tely held co"p#ny #nd hence #re un#ble to co""ent on invest"ents) "#r(ins or on(oin( discussions 'ith investors)Q s#id # /lip#rt spoesperson in response to ueries fro" his ne'sp#per. !#st ye#r) ener#l tl#ntic P#rtners '#led #'#y fro" /lip#rt bein( unconvinced #bout the fin#nci#l "odel. Pro"oters ,inny #nd S#chin ,#ns#l then turned to e0istin( investors for # b#il out de#l. he #bsence of bi( P: investors in Indi#n e-co""erce h#s been conspicuous 'ith "ost fir"s "#n#(in( to r#ise only follo'-on invest"ents fro" venture c#pit#lists. ,#ns#ls control #bout 37H of /lip#rt euity) 'hile the ccel P#rtners #nd i(er lob#l to(ether control 4H. #n#(e"ent holds the re"#inin( 1&H. his le#ves ,#ns#ls 'ith little roo" in discussin( # l#r(e de#l 'ith P:s be#tin( do'n v#lu#tion. So"e b#ners #r(ue th#t /lip#rt 'ould opt for str#te(ic s#le 'ith "#on # liely #cuirer if "ulti br#nd ret#il /I is #llo'ed. Qost e-co""erce st#rt-ups follo' the l#st "#n st#ndin( #ppro#ch in # potenti#lly l#r(e #nd under penetr#ted "#ret. ,ut one c#nnot eep losin( "oney on unit s#les)Q s#id 8 #nesh) # seri#l entrepreneur 'ith invest"ents in s"#ller riv#ls of /lip#rt. vnish ,#j#j) "#n#(in( director) #tri0 Indi#) e0pl#ined th#t e-co""erce in Indi# h#s # lot (oin( for but "ost custo"ers #re co"in( in bec#use of the lo' prices) there #re no loy#l buyers. Q@#isin( "oney for the bi( pl#yers 'ont be #n issue but its the s"#ller ventures 'hich 'ill find it difficult)Q #r(ued ,#j#j 'hose fund h#s invested in Kuir. n#nd @#this +h#r#v#rty #vers th#t /lip#rts fund r#isin( hin(es upon better cl#rity on its BS listin( pl#ns.
S.0.O.T ANAL3SIS O/ TE ORGANISATION Str#te(ic #n#lysis on /lip#rt he purpose of your #n#lysis is to #ssess the current co"petitive position of the fir" #nd to "#e reco""end#tions on ho' to i"prove th#t position. /lip#rtL /lip#rt is # co"p#ny founded in the ye#r 2%%7 by S#chin ,#ns#l #nd ,inny ,#ns#l. It is #n e-co""erce co"p#ny th#t "#de online shoppin( popul#r in Indi#. It offers v#rious products on online lie boos) "obile phones) di(it#l c#"er#s) l#ptops) '#tches etc. Initi#lly) it h#s st#rted sellin( boos online #nd l#ter it h#s spre#d to offer "#ny products. 1. S*O #n#lysis on /lip#rt 2. Pestel fr#"e'or. 3. #bout industry.
12
4. +o"petitor #n#lysis. &. Porter
S0OT Ana"&$($L Strengt$9
0eakne$$e$9
•
Stron( ,r#nd v#lue O'n !o(istics r" e #rt O'n Online p#y"ent (#te'#y solution
•
P#y ippy O'n #retpl#ce "odel
• •
•
Online f#shion #nd #pp#rel business Providin( lo(istics services to
•
co"petitors. ro'th in online ret#il sector in Indi#
Investor driven or(#ni#tion Or l#c of
•
Independent bo#rd Secretive #nd Politic#l +ulture. :0cessive focus on e0p#ndin( custo"er
•
b#se r#ther th#n pullin( profits
O,,ortun(t(e$9 •
•
Treat$9 •
its
/ro" co"petitors lie "#on) Sn#p de#l) Infibe#")
Indi#
pl##)
5o"eshop1 etc.
13
CONCLUSION . •
/lip#rt is # story th#t co"es fro" s"#rt 'or #nd #n Rit is possible< #ttitude. here is # need to for # couple of "ore stories lie these #nd there 'ould be no cribbin( #bout Indi#n :-+o""erce not 'orin(.
•
heir #i" is to "#e /lip#rt synony"ous 'ith the shoppin( e0perience in Indi#.
•
:-co""erce in Indi# h#s # hu(e potenti#l (oin( for'#rd #nd this is just the st#rt. hey h#ve # lot of 'or #he#d of us if they #re to fully re#lie this potenti#l M they feel it 'ill be so"e ti"e before they #ctu#lly loo overse#s
•
he BSP of /lip#rt is to provide the consu"ers 'ith the best online shoppin( e0perience. he co"p#ny #i"s to provide its custo"ers 'ith (ood v#lue #nd '#nts to be re(#rded #s one of the "ost friendly service providers in the do"#in.
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It is #lso looin( to beco"e the bi((est e-co""erce or(#ni#tion of Indi# 'hile ret#inin( its focus on servin( the custo"ers to the best of their #bilities. It 'ill #lso loo to innov#te in this do"#in #nd try to e0p#nd its offerin(s so th#t custo"ers h#ve "ore to choose fro".
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hese #re the re#sons 'hy "#ny love /lip#rt. So"e people c#llin( it #s "#on of Indi# 'hich fits to /lip#rt.
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RECO%%ENATIONS •
/lip#rt h#s successfully pl#ced itself into the prospects "ind "#in( it the Indi#Rs l#r(est online store 'ith hu(e r#n(e of products. ,ut it still needs to 'or on their core co"petence th#t is boos #nd st#tionery ite"s.
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elivery services c#n be i"proved "#inly in rur#l #re#s by selectin( #ppropri#te courier service 'hich h#s services in custo"er #re# for disp#tchin( #n ite".
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+#n "#e free delivery to #ll priced products.
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+#n include "ore coupon codes #nd (ift vouchers for incre#sin( the tr#ffic of the custo"ers.
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Out of stoc ite"s c#n "#de #v#il#ble #s soon #s possible #nd inti"#te the needy custo"ers.
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Should loo for Intern#tion#l Overse#s "#rets or Eei(hbourin( +ountries.
+ritic#l "#ss of Internet usersInternet users in Indi# is incre#sin( #t incre#sin( r#te) so /lip#rt c#n t#r(et "ore D "ore cities i.e not only tier 1 D 2 but #lso tier 3 D 4cities) 'hich 'ill help (ener#te stron(er custo"er b#se D "ore revenues.
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BIBLIOGRAP3 0e!$(te9
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Wikipedia
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www.fipkart.com www.youtube.com
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http://fipkartorbusinessstrategy.blogspot.in/2014/02/strategi!analysis!on! fipkart.ht"l $%%&''&( )* 27/03/2016
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http://www.ukessays.com/essays/marketing/product-and-brand-management-strategy-forflipkart-marketing-essay.php ACCESSE ON 2:;<#;2<1=
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. http://www.pricegalaxyindia.in/2012/09/online-shopping-sites-like-flipkart.html
ACCESSE ON 2:;<#;2<1=
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