9. Please rate the user friendliness of the e-commerce website which you prefer the most (1-5, excellent to very poor)
For product comparison
For price comparison
Payment options offered
Speed of website
10. How frequently have you used the ecommerce website for getting information before shopping at a physical store (always, most often, often, quite rarely, rarely, never)
Product specifications
Price comparison among products
11. Please rate your expectations in a shopping shopping model (in a scale of 1 – 5, Least preferred to most preferred)
Convenience
Minimum delivery time
Product trial experience
Discounts/ deals
Product variety
12. Tick all the product varieties that you generally prefer buying online
Clothing
Personal products (perfumes, beauty creams, razors, toothbrush)
