Startup Idol Perfect Pitch Presentation SLIDES

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A Field Guide to the Perfect Pitch

July 23, 2009

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Intro– Intro– The Pitch Pitch Define Defined d Preparation & Process Content Structure Elevator Pitch Template 1st VC Meeting Pitch Outline

Audience Tuning Delive Delivery ry TipsTips- Do’s Do’s and Don’t Don’ts s








A pitch is an attractive lure that has a hook attached to it The Goal: A. Get a meeting B. Get the 2 nd , 3 rd , and 4 th meetings until you get








Back of the napkin? Elevator pitch? In-office meeting?  Progressively deeper levels of information

Negotiations / Structuring / Close Due Diligence Documentation

Level of Investor Interest

Business Plan / Additional Detail Pitch Deck / Exec Sum








“The statistics of obtaining funding dramatically improve if you get that first meeting. If you get to a meeting, your odds of getting funding increase 30 times from 0.3% to over 10%. These statistics demonstrate why it is crucial how you get to your VC, because you are more likely to get a meeting if your materials reach the VCs desk through








Pick your best cat herder Figure out your audience (more on this later) Develop ideas first, slides 2 nd

Start with an attention grabber Quickl Quickly y get to the the ‘a ha’ ha’ mo momen mentt Tell a complete (short) story










Analogy What we do

Hi, I’m Joe Smith, founder founder of Acme Acme Software. We develop sales lead tracking applications applications for the real real estate market. market. It’s like CRM, CRM, but with a lot of embedded data and very powerful analytics. Our home pricing tool is more than twice as accurate as the leading








My name is

____________

, and I am CEO of ___________________________. We are a developer of company name

name __________________________________________________________

for the

____________________________________

product name or brief description of what you do __________________________________________________________________

describe a specific problem you solve or need you address _____________________________________________

better, faster, cheaper, etc.

for

name the market

market. Our product/service product/service

____________________________________

specific target customers

than the competition because

. We do this

___________________________________________________________

.

main source of proprietary advantage or “secret sauce”








– are you? – are you doing? – are you doing it (Pain or opportunity + size) – are you doing it? (Your solution, and how it is better)







COPYRIGHT 2009 VENTUREARCHETYPES, LLC Proprietary & Confidential

•

Do Not Distribute 415-370-5060

Define the company/business in a single declarative sentence.

List competitors & competitive advantages

Describe the pain of the customer (or the customer’s customer).

Product line-up (form factor, functionality, features,








Team, team, and team






































Startup Idol Perfect Pitch Presentation SLIDES

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