Skin Care in the Philippines

SKIN CARE IN THE PHILIPPINES Euromonitor International July 2014

SKIN CARE IN THE PHILIPPINES

LIST OF CONTENTS AND TABLES Headlines ..................................................................................................................................... 1 Trends ......................................................... ................................................................. ................ 1 Competitive Landscape ..................................................... ........................................................... 2 Prospects ..................................................................................................................... ................ 3 Category Data ........................................................ ................................................................. ..... 4 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16

Sales of Skin Care by Category: Value 2008 -2013 ...................................... 4 Sales of Skin Care by Category: % Value Growth 2008 -2013 ..................... 4 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013 ....................................................... ................ 4 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013 .............................................................. ..... 5 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013 ................................................. 5 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013 ....................................................... ................ 5 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013 ................................................................................. 5 NBO Company Shares of Skin Care: % Value 2009-2013 ........................... 6 LBN Brand Shares of Skin Care: % Value 2010-2013 ................................. 6 LBN Brand Shares of Facial Moisturisers: % Value 2010-2013 ................... 7 LBN Brand Shares of Anti-agers: % Value 2010-2013 ................................. 8 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010 2013 ............................................................. ................................................ 9 LBN Brand Shares of General Purpose Body Care: % Value 2010 2013 ............................................................. ................................................ 9 LBN Brand Shares of Premium Skin Care: % Value 2010 -2013 ................ 10 Forecast Sales of Skin Care by Category: Value 2013-2018 ..................... 10 Forecast Sales of Skin Care by Category: % Value Growth 2013 -2018..... 11

© Euromonitor International

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SKIN CARE IN THE PHILIPPINES HEADLINES Skin care increases by 4% in current retail value terms to Ps32.2 billion in 2013 

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Products with added-value benefits perform best

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Facial cleansing wipes registers the strongest current retail value growth of 9%

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Unit prices increase by 2% on average

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Unilever Philippines Inc maintains market leadership with 29% of retail value sales

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Skin care is expected to register a retail value CAGR of 2% at constant 2013 p rices over the forecast period

TRENDS Skin care lags behind hair care a s the largest beauty and personal care category in the Philippines. The category registered current retail value growth of 4% to reach Ps32.2 billion in 2013. Skin care demand was dri ven by the expansion of the customer base coupled with Filipinos’ interest in more products for their skin care regimen. Manufacturers achieved some success in encouraging younger consumers to try out skin care products by launching variants which are specifically formulated for teens and using teen ambassadors. Meanwhile, more affluent consumers are augmenting their skin care regimen with more products. 

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Skin care benefited from the better economic performance experienced during the year. It should be noted that the economy in the Philippines reported above -average GDP growth in the first three quarters, which boosted consumer spending. However, this was slightly dampened by the effects of the typhoon that hit Visayas in the last quarter, which crippled the distribution of direct selling brands like Avon Cosmetics Inc and slowed down the performance of huge categories such as facial moisturisers, liquid/cream/gel/bar cleansers, and general purpose body care. Facial cleansing wipes reported a stellar performance with current retail value growth of 9% in 2013. Facial cleansing wipes are still new in the market but the customer base is increasing as demand for convenience products is growing. Filipino consumers appreciate the convenience of having a clean face anywhere through the use of facial cleansing wipes. Better distribution of the p roducts through the opening up of more supermarkets and health and beauty retailers also help boost sales. Premium skin care products accounted for 9% of retail value sales in 2013. Premium skin care brands are challenged by the increasing presence of masstige products that claim to be more efficient than standard products with a lower price tag. Masstige products are often from trusted mass brands, which instils confidence in these products. Premium brands’ higher price continues to limit their customer base to more a ffluent urban buyers. Whitening remains the most important benefit that consumers look for i n skin care products both in facial care an d body care brands. Having a fair skin is considered important to being physically attractive. Thus, most general purpose body care brands such as Avon, Skin White, Nivea and Vaseline are all positioned for skin whitening. Among facial care products, Pond’s is the largest whitening brand through its leadership in liquid/cream/gel/bar cleansers and facial moisturisers. Whitening is sought by younger and more mature consumers. Across facial care, skin whitening products have the deepest penetration in facial moisturisers, where 65% of products sold in 2013 were infused with ingredients that claim to


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whiten skin. The most popular skin whitening ingredients include Vitamin B3 for Pond’s, papaya extract for Skin White and Olay, and glutathione for brands such as Belo. On the other hand, anti-agers had the smallest proportion of skin whitening brands in 2 013, estimated at 6%. Instead, most of these products often claim to make consumers years younger by preventing wrinkles and sun spots, and maintaining skin elasticity. 

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Dermocosmetic/pharma brands are unpopular in the local market. Though imported brands such as Aveeno, Eucerin, and Vichy are available in the Philippines, sales are often limite d to more affluent buyers who have more sensitive skin. The largest brands in the country might be lower priced Neutrogena and Cetaphil. Cetaphil launched its first ever television commercial in 2013, which helped it gain consumer awareness and bolster sales of its general purpose body care brand. Concentrated serums such as Olay Regenerist are available. Most of the brands are premium and masstige and command above-average prices. This limits the market for these products to a small niche o f more affluent buyers. Eye serums are also available but are not popular. It should be noted that compared to their Western counterparts, Filipinos’ main concern when ageing is not wrinkles but sun spots.

COMPETITIVE LANDSCAPE Unilever Philippines Inc maintained its market leadership in skin care with 29% of retail value sales in 2013. Its portfolio of strong brands includes Pond’s, Olay, Dove and Vaseline. Unilever Philippines Inc continued to capitalise on its strong financial muscle that enables it to invest in advertising campaigns that feature high-profile celebrities, and research and development that harness the power of state-of-the-art technology for its products. The company continued to enhance its product line with exciting and more efficient products which are endorsed by popular celebrities. 

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Avon Cosmetics Inc ranked second thanks to its top selling brands Avon Skin So Soft, Avon Naturals and Avon Lotion. While Unilever Philippines Inc leads in facial care, Avon Cosmetics Inc’s success is derived from its strong position in body care. The company led the Ps11.5 billion general purpose body care market where it accounted for 25% of total retail sales in 2013. The direct seller’s brands are p referred by lower - and middle-income consumers in the provincial areas who appreciate the flexible payment scheme that it offers. Multinationals contribute a greater proportion of skin care sales than their domestic counterparts. Among all domestic players, only Splash Corp has a significant retail value share. Splash Corp is the manufacturer of Skin White, Maxi-Peel, Extract, Biolink, and Extraderm, all of which are positioned as whitening products. Splash Corp’s competitive edge is its lower pricing strategy that appeals to price-sensitive buyers. The company introduced a reformulation of its SkinWhite line in 2013 and enhanced its distribution to improve its presence in traditional grocery channels. These strategies helped bolster its sales. Beiersdorf AG took a step further in improving the whitening efficacy of its product. The company introduced the first-ever whitening body serum in the Philippines. Nivea UV Whitening Serum is infused with 95% Vitamin C purity for whiter skin and SPF 25 PA++ for sun protection. Whitening continued to evolve in order to suit the preference of the local market. Filipinos are known to seek a fairer complexion but recent studies show that buyers are not satisfied with pale white skin but are looking for a rosy white glow. In 2013, Pond’s, the market leader in skin care, launched another whitening innovation which promises not just rosy white skin but translucent, reminiscent of Korean pop star, skin. Pond’s newest product line is formulated with saffron and Korean ginseng to give that flawless white, rosy, and translucent skin.


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Premium brand Clarins also launched its White Plus Total Luminescent line, which promises not just whitening and spot correcting but a rosy white glow of healthier skin. 

Skin care manufacturers are harnessing the power of technology to gain brand awareness, directly interact with and strengthen relationships with buyers. Online campaigns and presence in social media complement the traditional tri-media ad vertising strategies of players. It should be noted that even though companies promote products via radio and television, they often refer to their Facebook, YouTube and Twitter pages. The internet is emerging as an important touch point that allows players to deliver holistic marketing campaigns. The use of beauty bloggers for product reviews, the organisation of blogger events and exclusive Facebook contests were prominent in 2013.

PROSPECTS Skin care will remain the second largest category in the beauty and personal care industry after hair care. By the end of 2018, the category is expected to be worth Ps35.7 billion. The category is expected to register a retail value CAGR of 2% at constant 2013 prices over the forecast period. The category will be driven by Filipinos’ desire to have a fairer and whiter complexion which is perceived to be important in order to be considered beautiful. 

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The category will also take advantage of younger consumers’ growing interest in skin care products. Women in the country are using skin care products at a younger age while teens are being taught to take care of their skin and are more conscious of their looks. This trend could highlight the importance of sachets in the local market in order to capture the demand among this lower-income group. Manufacturers, especially in liquid/cream/gel/bar cleansers, facial moisturisers, and general purpose body care, are expected to introduce more products geared towards this market. Coinciding with the focus on the younger market will be efforts to increase the customer base for anti-ageing products. Market leaders Olay and Pond’s are both working on promoting their products via tri-media campaigns and the internet. The use of these promotional activities, coupled with the expected investment in new product developments, will stimulate growth in mass anti-agers. The availability of smaller packages and more affordable variants also helped expand the customer base for mass anti-agers, which is expected to register skin care’s strongest retail value CAGR of 5% at constant 2013 prices over the forecast period. Premium products will continue to appeal to the niche of more affluent buyers. Despite the increase in disposable incomes expected over the forecast period, premium products will gain patronage only among urban buyers because of the constraints of price and distribution. Mass brands will benefit from the vibrant economic performance of the Philippines. Since the upscale market is more deeply penetrated, opportunities abound among middle- and lowerincome consumers who are not using or are using a limited number of skin care products. The category will benefit from the popularity of internet technology among Filipino women. Online advertisements and campaigns are expected to complement traditional means of promotion. Aside from social networking sites like Facebook and Twitter and bloggers, manufacturers will increasingly use YouTube advertisements and company released videos. For instance, Procter & Gamble supplements its television advertisements by referring consumers to its YouTube channel where it posts videos featuring celebrities promoting its products. Since air time is not limited on YouTube, manufacturers are able to make longer promotional materials and videos through the online channel.


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CATEGORY DATA Table 1

Sales of Skin Care by Category: Value 2008-2013

PHP million

Body Care - Firming/AntiCellulite Body Care - General Purpose Body Care Facial Care - Acne Treatments - Face Masks - Facial Cleansers - Facial Moisturisers - Lip Care - Anti-Agers - Toners Hand Care - Premium Hand Care - Mass Hand Care Skin Care Source:

2008

2009

2010

2011

2012

2013

8,255.1 429.3

9,212.1 408.2

10,505.6 384.1

10,991.1 363.3

11,334.1 364.5

11,504.2 379.2

7,825.7

8,804.0

10,121.5

10,627.8

10,969.5

11,125.0

15,450.5 138.3 87.4 2,537.5 4,158.1 331.9 2,847.3 5,350.0 257.2 257.2 23,962.8

16,015.2 132.5 93.2 2,627.0 4,345.2 370.2 3,016.9 5,430.1 264.9 264.9 25,492.3

17,538.0 145.7 104.2 2,874.9 4,722.0 430.1 3,383.7 5,877.4 280.8 280.8 28,324.4

18,411.5 150.1 112.0 3,015.9 4,958.1 448.1 3,550.7 6,176.7 272.4 272.4 29,675.0

19,480.1 145.2 117.5 3,162.0 5,271.1 495.2 3,753.0 6,536.2 257.4 257.4 31,071.6

20,450.6 153.9 120.1 3,341.7 5,644.5 519.9 3,874.9 6,795.6 252.3 252.3 32,207.1

Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources

Table 2

Sales of Skin Care by Category: % Value Growth 2008-2013

% current value growth

Body Care - Firming/Anti-Cellulite Body Care - General Purpose Body Care Facial Care - Acne Treatments - Face Masks - Facial Cleansers - Facial Moisturisers - Lip Care - Anti-Agers - Toners Hand Care - Premium Hand Care - Mass Hand Care Skin Care Source:

2012/13

2008-13 CAGR

2008/13 Total

1.5 4.0 1.4 5.0 6.0 2.2 5.7 7.1 5.0 3.2 4.0 -2.0 -2.0 3.7

6.9 -2.5 7.3 5.8 2.2 6.6 5.7 6.3 9.4 6.4 4.9 -0.4 -0.4 6.1

39.4 -11.7 42.2 32.4 11.3 37.5 31.7 35.7 56.7 36.1 27.0 -1.9 -1.9 34.4


Table 3

Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013

% retail value rsp 2008


2009

2010

2011

2012

2013

4


Skin Whitening Non-Skin Whitening Total Source:

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28.0 72.0 100.0

29.0 71.0 100.0

30.0 70.0 100.0

31.0 69.0 100.0

32.0 68.0 100.0

33.0 67.0 100.0


Table 4

Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013

% retail value rsp


2008

2009

2010

2011

2012

2013

42.0 58.0 100.0

44.0 56.0 100.0

45.0 55.0 100.0

46.0 54.0 100.0

47.0 53.0 100.0

48.0 52.0 100.0


Table 5

Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013

% retail value rsp


2008

2009

2010

2011

2012

2013

62.0 38.0 100.0

64.0 36.0 100.0

64.5 35.5 100.0

64.7 35.3 100.0

64.9 35.1 100.0

65.0 35.0 100.0


Table 6

Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013

% retail value rsp


2008

2009

2010

2011

2012

2013

7.0 93.0 100.0

6.5 93.5 100.0

6.5 93.5 100.0

6.5 93.5 100.0

6.5 93.5 100.0

6.6 93.4 100.0


Table 7

Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2008-2013

% retail value rsp


2008

2009

2010

2011

2012

2013

20.0 80.0 100.0

21.0 79.0 100.0

21.5 78.5 100.0

21.7 78.3 100.0

21.9 78.1 100.0

22.0 78.0 100.0



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Table 8

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NBO Company Shares of Skin Care: % Value 2009-2013

% retail value rsp Company Unilever Philippines Inc Avon Cosmetics Inc Splash Corp Beiersdorf AG Procter & Gamble Philippines Inc Estée Lauder Cos Inc L'Oréal Philippines Inc Nu Skin Enterprises Philippines Inc Mary Kay Philippines Inc Kao Brands Co Johnson & Johnson (Philippines) Inc Elizabeth Arden Inc Dermpharma Inc Amway Philippines LLC JVS Worldwide Inc St Ives SA, Laboratoires Tupperware Brands Philippines Inc Shiseido Co Ltd Ever Bilena Cosmetics Inc Kanebo Cosmetics Inc Wyeth Consumer Healthcare Inc Clarins SA Colgate-Palmolive Philippines Inc LG Household & Health Care Ltd Stiefel Philippines Inc Ascendia Brands Inc Galderma Philippines Inc UHS Essential Health Philippines Inc Blistex Inc Del Pharmaceuticals Inc Sara Lee Philippines Inc Cosmetique Asia Others Total Source:

2009

2010

2011

2012

2013

15.8 14.5 8.5 7.4 4.5

27.5 14.5 8.2 8.4 4.5

27.4 12.0 8.5 8.5 4.6

28.1 11.8 8.7 8.5 4.7

28.9 10.6 8.8 8.6 5.0

3.0 1.9 0.6

3.0 1.9 0.9

3.1 2.3 1.3

3.2 2.6 1.5

3.4 2.7 1.5

1.5 1.8 2.5

1.5 1.6 2.4

1.5 1.6 2.3

1.4 1.4 1.8

1.4 1.4 1.4

1.0 1.2 0.9 1.1 0.8 2.0

1.0 1.1 0.9 1.0 0.8 1.9

1.0 1.1 0.9 1.1 0.8 1.9

1.1 1.1 1.0 1.0 0.7 1.3

1.2 1.1 1.0 1.0 0.7 0.6

0.4 0.2 0.4 0.3

0.4 0.2 0.4 0.3

0.4 0.1 0.4 0.3

0.4 0.4 0.4 0.3

0.5 0.4 0.4 0.4

0.3 -

0.3 -

0.3 0.4

0.4 0.3

0.4 0.4

0.2

0.2

0.2

0.2

0.3

0.2 0.2 0.1 0.1

0.2 0.2 0.1 0.1

0.2 0.2 0.1 0.1

0.2 0.1 0.1 0.1

0.2 0.1 0.1 0.1

0.2 0.1 12.2 0.4 15.9 100.0

0.1 0.1 16.2 100.0

0.2 0.1 17.2 100.0

0.2 0.1 16.8 100.0

0.1 0.1 17.5 100.0


Table 9

LBN Brand Shares of Skin Care: % Value 2010-2013

% retail value rsp Brand

Company

Pond's

Unilever Philippines Inc


2010

2011

2012

2013

12.4

12.5

12.8

13.3

6


Eskinol Nivea Body Olay Maxi-Peel Avon Skin So Soft Vaseline Intensive Care Avon Naturals Clinique SkinWhite Avon Lotion Nivea Visage L'Oréal DermoExpertise Nu Skin Master by Eskinol Extraderm Jergens Elizabeth Arden Mary Kay TimeWise Skintel Estée Lauder Avon Renew/Anew Artistry The Body Shop Block & White Clean & Clear Garnier Skin Naturals Extract St Ives Swiss Formula Nivea Lip Care Others Total Source:

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Unilever Philippines Inc Beiersdorf AG Procter & Gamble Philippines Inc Splash Corp Avon Cosmetics Inc Unilever Philippines Inc

9.4 5.9 4.5

9.4 6.0 4.6

9.9 6.0 4.7

10.0 6.1 5.0

3.9 4.7 3.0

3.9 3.8 3.0

4.0 3.3 3.0

4.1 3.3 2.9

Avon Cosmetics Inc Estée Lauder Cos Inc Splash Corp Avon Cosmetics Inc Beiersdorf AG L'Oréal Philippines Inc

3.6 2.1 1.9 2.1 1.7 1.4

3.1 2.2 2.2 2.0 1.7 1.6

3.1 2.3 2.3 2.3 1.7 1.6

2.8 2.4 2.3 2.0 1.7 1.7

Nu Skin Enterprises Philippines Inc Unilever Philippines Inc Splash Corp Kao Brands Co Elizabeth Arden Inc Mary Kay Philippines Inc Dermpharma Inc Estée Lauder Cos Inc Avon Cosmetics Inc Amway Philippines LLC JVS Worldwide Inc Unilever Philippines Inc Johnson & Johnson (Philippines) Inc L'Oréal Philippines Inc Splash Corp St Ives SA, Laboratoires Beiersdorf AG

0.9

1.3

1.5

1.5

1.3 1.4 1.6 1.0 1.2 1.1 0.9 1.1 0.9 1.0 0.8 1.1

1.3 1.4 1.6 1.0 1.2 1.1 0.9 0.7 0.9 1.1 0.9 1.0

1.3 1.4 1.4 1.1 1.1 1.1 1.0 1.1 1.0 1.0 0.9 0.8

1.4 1.4 1.4 1.2 1.1 1.1 1.0 1.0 1.0 1.0 0.8 0.8

0.3 0.7 0.8 0.4 26.8 100.0

0.6 0.7 0.8 0.4 27.1 100.0

0.7 0.7 0.7 0.4 25.8 100.0

0.8 0.7 0.7 0.5 25.0 100.0


Table 10

LBN Brand Shares of Facial Moisturisers: % Value 2010-2013

% retail value rsp Brand Pond's Olay Clinique L'Oréal DermoExpertise Nu Skin Nivea Visage Artistry The Body Shop Sanex St Ives Swiss Formula Estée Lauder


Company

2010

2011

2012

2013

Unilever Philippines Inc Procter & Gamble Philippines Inc Estée Lauder Cos Inc L'Oréal Philippines Inc

30.7 19.5

30.7 19.6

31.3 20.0

31.6 20.3

5.1 3.6

5.2 3.9

5.5 4.1

5.8 4.1

Nu Skin Enterprises Philippines Inc Beiersdorf AG Amway Philippines LLC JVS Worldwide Inc Colgate-Palmolive Philippines Inc St Ives SA, Laboratoires Estée Lauder Cos Inc

2.3

3.1

3.3

3.3

3.1 2.1 2.0 -

3.2 2.1 2.1 2.1

3.2 2.2 2.2 2.0

3.1 2.4 2.1 2.0

1.9 1.4

1.9 1.4

1.8 1.4

1.8 1.5

7


Avon Renew/Anew Elizabeth Arden Maxi-Peel Clean & Clear Mary Kay Extraderm Shiseido Kanebo The Face Shop Clarins Avon Naturals Sensé Avon Care Neutrogena Nutrimetics Sanex Nutrimetics L'Oréal Perfection Nutrimetics

Passport

Avon Cosmetics Inc Elizabeth Arden Inc Splash Corp Johnson & Johnson (Philippines) Inc Mary Kay Philippines Inc Splash Corp Shiseido Co Ltd Kanebo Cosmetics Inc LG Household & Health Care Ltd Clarins SA Avon Cosmetics Inc UHS Essential Health Philippines Inc Avon Cosmetics Inc Johnson & Johnson (Philippines) Inc Tupperware Brands Philippines Inc Unilever Philippines Inc Fuller Life Direct Selling Philippines, Inc L'Oréal Philippines Inc Sara Lee Direct Selling Philippines, Inc

Others Total Source:

3.0 1.2 1.0 1.1

0.8 1.2 1.0 1.1

0.5 1.2 1.1 1.0

1.3 1.2 1.1 0.9

0.7 0.5 0.4 0.4 0.2

0.7 0.5 0.4 0.4 0.2

0.7 0.6 0.4 0.3 0.3

0.7 0.6 0.5 0.4 0.3

0.2 1.1 0.2

0.2 0.7 0.2

0.2 0.6 0.2

0.2 0.2 0.2

0.1

0.1

0.2 0.1

0.2 0.1

2.1

2.1

1.1

-

2.1 -

-

-

-

-

-

-

-

14.1 100.0

15.2 100.0

14.7 100.0

14.4 100.0


Table 11

LBN Brand Shares of Anti-agers: % Value 2010-2013

% retail value rsp Brand Pond's Olay Extraderm Mary Kay TimeWise Elizabeth Arden Avon Renew/Anew L'Oréal DermoExpertise Estée Lauder Nu Skin Clinique Artistry Nivea Visage Shiseido Kanebo Clarins Lancôme St Ives Swiss Formula The Body Shop The Face Shop


Company

2010

2011

2012

2013

Unilever Philippines Inc Procter & Gamble Philippines Inc Splash Corp Mary Kay Philippines Inc Elizabeth Arden Inc Avon Cosmetics Inc L'Oréal Philippines Inc

12.1 10.0

12.7 10.1

12.1 10.2

13.2 11.0

9.7 10.2 5.7 4.1 4.3

9.8 10.2 5.8 4.3 4.5

9.8 9.2 6.1 7.7 4.5

9.9 9.4 6.8 5.6 4.8

Estée Lauder Cos Inc Nu Skin Enterprises Philippines Inc Estée Lauder Cos Inc Amway Philippines LLC Beiersdorf AG Shiseido Co Ltd Kanebo Cosmetics Inc Clarins SA L'Oréal Philippines Inc St Ives SA, Laboratoires JVS Worldwide Inc LG Household & Health Care Ltd

3.8 2.2

3.8 3.9

4.1 4.3

4.4 4.3

3.7 3.2 2.8 1.6 1.3 1.2 1.5 0.8 0.5

3.7 3.2 2.8 1.6 1.4 1.3 1.1 1.5 0.8 0.6

3.7 3.3 2.4 1.7 1.5 1.3 1.2 1.1 0.8 0.6

3.8 3.4 2.4 1.7 1.5 1.3 1.2 1.1 0.8 0.8

8


Sensé

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UHS Essential Health Philippines Inc Johnson & Johnson (Philippines) Inc Tupperware Brands Philippines Inc Faceshop Co Ltd, The Fuller Life Direct Selling Philippines, Inc Sara Lee Direct Selling Philippines, Inc

Neutrogena Nutrimetics The Face Shop Nutrimetics Nutrimetics Others Total Source:

0.4

0.4

0.4

0.3

0.3

0.3

0.2

3.7

3.7

2.0

-

-

-

-

-

-

-

-

-

16.8 100.0

12.6 100.0

11.7 100.0

12.1 100.0


Table 12

LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2010-2013


Company

Nivea Body The Body Shop Clarins Shiseido Avon Solutions L'Oréal BodyExpertise Avon Skin So Soft Others Total Source:

0.3

Beiersdorf AG JVS Worldwide Inc Clarins SA Shiseido Co Ltd Avon Cosmetics Inc L'Oréal Philippines Inc Avon Cosmetics Inc

2010

2011

2012

2013

75.7 4.2 0.6 0.1 3.4 4.2

82.8 4.7 0.7 0.1 2.2 -

87.9 2.5 0.7 0.1 0.7 -

91.7 2.3 0.7 0.1 -

1.0 10.8 100.0

9.4 100.0

8.1 100.0

5.2 100.0


Table 13

LBN Brand Shares of General Purpose Body Care: % Value 2010-2013

% retail value rsp Brand Nivea Body Avon Skin So Soft Vaseline Intensive Care Avon Naturals Avon Lotion SkinWhite Jergens Block & White Garnier Skin Naturals The Body Shop EB Naturals Johnson's Pure Essentials Lander St Ives Swiss Formula Clarins Ivana


Company Beiersdorf AG Avon Cosmetics Inc Unilever Philippines Inc Avon Cosmetics Inc Avon Cosmetics Inc Splash Corp Kao Brands Co Unilever Philippines Inc L'Oréal Philippines Inc JVS Worldwide Inc Ever Bilena Cosmetics Inc Johnson & Johnson (Philippines) Inc Ascendia Brands Inc St Ives SA, Laboratoires Clarins SA Tupperware Brands

2010

2011

2012

2013

13.7 12.9 7.6

13.9 10.4 7.8

14.2 9.4 7.7

14.4 9.4 7.8

8.5 5.8 4.4 4.5 2.4 0.8 1.1 1.3

7.5 5.7 5.1 4.6 2.5 1.2 1.1 1.3

8.0 6.5 5.4 3.9 2.5 1.5 1.1 0.9 1.2

7.7 5.8 5.5 4.0 2.4 1.6 1.0 0.9 0.6

0.5 0.4 0.3 0.3

0.4 0.4 0.3 0.3

0.4 0.4 0.3 0.3

0.4 0.4 0.4 0.3

9


Philippines Inc Unilever Philippines Inc Splash Corp Galderma Philippines Inc Ever Bilena Cosmetics Inc Tupperware Brands Philippines Inc Splash Corp Fuller Life Direct Selling Philippines, Inc Fuller Life Direct Selling Philippines, Inc Johnson & Johnson (Philippines) Inc L'Oréal Philippines Inc

Dove Biolink Cetaphil Ever Bilena Georgie on Ice Extract Georgie on Ice Ivana Johnson's pH 5.5 L'Oréal BodyExpertise Epiderm-A Block & White Georgie On Ice Ivana Others Total Source:

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Rogemson Co Inc, The Sara Lee Philippines Inc Sara Lee Philippines Inc Sara Lee Philippines Inc

0.2 0.1 0.2 0.1

0.0 0.2 0.1 0.1 0.1

0.3 0.2 0.1 0.1 0.1

0.1 -

0.1 -

-

-

-

-

-

-

-

-

-

-

-

-

-

-

34.6 100.0

36.6 100.0

35.6 100.0

36.7 100.0


Table 14

LBN Brand Shares of Premium Skin Care: % Value 2010-2013


Company

Clinique Elizabeth Arden Estée Lauder Artistry Shiseido Kanebo Clarins Lancôme Sensé

Estée Lauder Cos Inc Elizabeth Arden Inc Estée Lauder Cos Inc Amway Philippines LLC Shiseido Co Ltd Kanebo Cosmetics Inc Clarins SA L'Oréal Philippines Inc UHS Essential Health Philippines Inc Tupperware Brands Philippines Inc Fuller Life Direct Selling Philippines, Inc Sara Lee Direct Selling Philippines, Inc

Nutrimetics Nutrimetics Nutrimetics Others Total Source:

0.2 0.1 0.3 0.1

2010

2011

2012

2013

22.9 10.7 9.9 9.8 4.3 3.8 3.6 0.9

23.0 10.7 9.9 9.8 4.4 3.9 3.6 1.4 1.0

25.0 11.7 10.7 10.7 4.8 4.0 3.9 1.6 1.1

27.0 13.1 11.7 11.4 5.1 4.3 4.1 1.7 1.2

14.6

14.7

8.1

0.5

-

-

-

-

-

-

-

-

19.4 100.0

17.6 100.0

18.5 100.0

19.8 100.0


Table 15

Forecast Sales of Skin Care by Category: Value 2013-2018

PHP million

Body Care


2013

2014

2015

2016

2017

2018

11,504.2

11,582.1

11,677.9

11,802.2

11,952.7

12,130.4

10


- Firming/AntiCellulite Body Care - General Purpose Body Care Facial Care - Acne Treatments - Face Masks - Facial Cleansers - Facial Moisturisers - Lip Care - Anti-Agers - Toners Hand Care - Premium Hand Care - Mass Hand Care Skin Care Source:

Table 16

Passport

379.2

389.3

395.1

406.0

419.2

435.1

11,125.0

11,192.8

11,282.8

11,396.2

11,533.4

11,695.3

20,450.6 153.9 120.1 3,341.7 5,644.5 519.9 3,874.9 6,795.6 252.3 252.3 32,207.1

20,754.8 162.5 120.4 3,384.9 5,876.2 531.0 3,895.2 6,784.6 248.2 248.2 32,585.2

21,121.1 167.2 121.2 3,433.7 6,099.6 534.7 3,984.7 6,779.9 247.2 247.2 33,046.3

21,674.7 171.6 122.9 3,501.9 6,353.0 539.1 4,127.1 6,859.0 249.7 249.7 33,726.6

22,404.9 175.4 125.3 3,583.0 6,634.0 548.2 4,327.3 7,011.7 254.7 254.7 34,612.2

23,290.9 178.6 128.2 3,673.0 6,939.5 557.8 4,581.8 7,232.2 261.3 261.3 35,682.6

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources

Forecast Sales of Skin Care by Category: % Value Growth 2013-2018

% constant value growth

Body Care - Firming/Anti-Cellulite Body Care - General Purpose Body Care Facial Care - Acne Treatments - Face Masks - Facial Cleansers - Facial Moisturisers - Lip Care - Anti-Agers - Toners Hand Care - Premium Hand Care - Mass Hand Care Skin Care Source:

2013-18 CAGR

2013/18 TOTAL

1.1 2.8 1.0 2.6 3.0 1.3 1.9 4.2 1.4 3.4 1.3 0.7 0.7 2.1

5.4 14.7 5.1 13.9 16.1 6.7 9.9 22.9 7.3 18.2 6.4 3.6 3.6 10.8

Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources


11

Skin Care in the Philippines

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