1. INTRODUCTION TO THE TOPIC Spending a period of Eight weeks with the project “THE MOBI MOBILE LE STOR STORE E AND AND CUST CUSTOM OMER ER SATI SATISF SFAC ACTI TION ON unde under r THE MOBILE MOBILE STORE, STORE, ATLANT ATLANTIS IS MALL, MALL, ALLAHA ALLAHABAD BAD was really really a very interes interestin ting g time for me. The way I receive received d the sample sample of product made me to realize realize that practical practical experience experience is much different from theoretical knowledge. I am saying this because even though I was associated with a brand, sometimes it was difficult to convince the custom The Mobile Store has a quality management system which is demonstrate demonstrated d through through its ability ability to consistentl consistently y provide provide product and service services s that that meets meets custome customerr and applic applicabl able e regula regulator tory y requirements. It aims to enhance customer satisfaction through its effective services. The Mobile Mobile Store Store was born free, free, a force force unleash unleashed ed into into the market with a relentless and unwavering determination to succeed. A spirit charged with energy and creativity and a team driven “to seize the day” with an ambition to become the most globally admired service provider The Mobile Store after just few years, has risen to the pinnacle of achievement.
The The busi businss nss sect sector or is witn witnes essi sing ng a toug tough h compe competi titi tion on,, with with every major players having a range of products. Despite of various various diffic difficult ulties ies and limit limitati ations ons faced faced during during my summer summer training project I tried myself to gain as much experience of marketing because Marketing is a very crucial activity in every busine business ss organiz organizati ation. on. Every Every produc productt and servic service e produce produced d within an industry has to be marketed otherwise it will remain as unsold stock, which will be of no value.
2. INTRODUCTION TO THE ORGANISATION
About The Mobile Store:The MobileStore, promoted by the Essar Group, is a one stop mobile solution shop which offers Telecom Products like Mobiles, Mobile Accessories, Mobile Connections & Recharges, Mobile Bill Payments, Value Added Services, Mobile Repairs, Mobile Exchange, Music & Gaming Devices and DTH, all under one roof, in a world class shopping ambience. The Mobile Store, leads as India's India's first countrywide countrywide chain of tele teleco com m reta retail il outl outlet ets. s. The The form format at is that that of a one stop stop mobi mobile le solu soluti tion on shop shop
that that prov provid ides es comp comple lete te tele teleco com m
solutions, offering a wide range of multi brand Mobiles (GSM & CDMA CDMA), ),
Mobi Mobile le
Acce Access ssor orie ies, s,
Conn Connec ecti tion ons s
(Pre (Prepa paid id
and and
Postpaid), Mobile Repairs, Mobile Exchange, Bill Collections,
VAS which include downloads of latest ring tones, wallpapers, video, etc all under one roof. The Mobile Store caters to the Indian consumer choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the globe. Our consumers can avail of After Sales Services not only in the city of purchase but at any of The Mobile Store outlets across the country. The Th e Mo Mobi bile leSt Stor ore e ha has s pa part rtne nere red d wi with th Pa PayM yMat ate e to of offe fer r comprehensive Point of Sale solutions, or “E-POS,” in more than tha n 200 cit cities ies.. The nex nextt gene generat ration ion pay paymen mentt sol soluti utions ons wil willl allow customers to pay for their purchases, recharge talk-time and even buy or send gift vouchers instantly and securely via the mobile. Accor ord ding to Rajiv Agarw rwa al, CEO and direct cto or of The MobileStore Limited, The MobileStore is constantly innovating and concentrating efforts to enhance the shopping experience forr it fo its s cu cust stom omers ers.. Du Due e to th the e in incr crea easi sing ng pen penet etrat ratio ion n of cel celll phones, the coming years will witness tremendous growth in mobile commerce.
PayMat Pay Mate’s e’s mob mobile ile pay paymen mentt sol soluti utions ons lin link k a cus custom tomer’ er’s s mobile phone to any financial instrument like an existing bank account, credit card or a prepaid account. This essentially turns the customer’s mobile phone into a secure payment tool to be used anytime, anywhere. PayMate's mobile payment platform
will enable customers shopping at The MobileStore to link their credit card to their mobile phone.
After this step, customers will be able to make payments on th thei eirr mo mobi bile le ov over er an in inst stan antt au auto to-I -IVR VR ca call ll-ba -back ck wi with thou outt havi ha ving ng to sh shar are e any fu furt rthe herr de dettai aills. Onc nce e a cu cust sto ome merr is registered on PayMate, he or she can do retail shopping, online purc pu rcha hase ses s an and d ut util ilit ity y bi bill ll pa paym ymen ents ts at mo more re th than an 15 15,0 ,000 00 PayMate accredited merchants through the mobile.
In ad addi diti tion on,, Th The e Mo Mobi bile leSt Stor ore e wi will ll al also so se sell ll Gi Gift ftMa Mate te vouchers – PayMate's pre-paid mobile voucher – and remote mobile top-up through PayMate's consolidated interface. This essentially means that PayMate registered users and GiftMate users will be able to top-up their pre-paid mobile anywhere, anytime over an instant auto-IVR call back. The MobileStore currently has more than 1050 outlets and the vision is to have a network of 2500 stores by 2010 across 650 cities, thus covering virtually every major town in every state across India. Key thrust areas for the retail retail format format are: Comprehensive Comprehensive Prod Produc uctt Rang Range, e, Know Knowle ledg dgea eabl ble e Stor Store e Staf Stafff & Inte Intera ract ctiv ive e Environment, Competitive Prices and Handset Repairs. The MobileStore caters to the Indian consumer's choice of the widest and most comprehensive range of mobile phones with special offers from all the key brands available across the
globe. The MobileStor MobileStore e offers offers complete complete telecom solutions solutions right from handset purchase to the choice of service operator and miscel miscellan laneou eous s servic services es like like monthl monthly y bill bill collec collectio tions ns etc., etc., the stor stores es also also offe offerr conn connec ecttions ions (pre (pre paid aid and and post post pai paid), d), accessories and VAS including the latest ring tones, wallpapers and gaming and prompt after sales service, available not only in the city of purchase but in all The MobileStore outlets across the country. The Mobile MobileSto Store re has undert undertaken aken an extensi extensive ve traini training ng program to equip all its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer. The The Mobi Mobile leSt Stor ore e has has cate catego gori rize zed d its its mobi mobile le devi device ce offerings into consumer segments keeping in mind the profiles and and need needs s of diff differ eren entt cons consum umer ers. s. The The uniq unique ue segm segmen ents ts available in The MobileStore The MobileStore are: Business PDA & Smartp Smartphon hones, es, Emails Emails,, data data transfe transferr etc., etc., Lifestyle Fashion phones, Look and elegance, Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, discounts and budget phones. All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied tied up with with all leadin leading g operat operators ors includ including ing Airtel Airtel,, Vodafo Vodafone, ne, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom.
All major handset brands like Nokia, Sony Ericsson, LG, Samsung, Motorola, Fly, Sagem, HP, iMate, Dopod, HTC and Blackberry are available at the store. The MobileStore has also tied tied up with with all leadin leading g operat operators ors includ including ing Airtel Airtel,, Vodafo Vodafone, ne, BPL, Idea, MTNL/BSNL and Reliance, Tata Indicom. Accordi Acc ording ng to Aja Ajay y Adi Adisesh seshann ann,, fou founder nder and man managi aging ng director of PayMate, this is probably the largest deployment of mobile payments at a retail level and will provide customers unmatched convenience and security while transacting at The MobileStore. In addition, The MobileStore’s reach across 200 cities will act as a catalyst to help PayMate popularize mobile payments rapidly and effectively.
Store Format:The Mobile Store outlets are in three formats: Large 1000-1 1000-1500 500 square square feet, feet, Medium Medium-- 800-10 800-1000 00 square square feet feet and expr expres ess s / corn corners ers 150-2 150-200 00 squar square e feet feet,, with with smal smalle lerr forma formatt located primarily located in large malls. The Mobile Store also has has its its pres presen ence ce in the the Shop Shop-In -In-S -Sho hop p form format at.. Curre Current ntly ly our our model is solely company owned and company operated. The mobile store believe in consistently maintaining high level of customer service, which will only take effect when the mobile store have total control over operations.
The Mobile Store Presence:"The "The Mobi Mobile le Store Store"" had had its its comm commerc ercia iall laun launch ch in April April 2007 2007.. Curre Current ntly ly it has has over over 600 600 stor stores es acros across s the the count country ry's 's major metros and tier I cities and II cities. It have aggressively introd introduce uced d a pan-In pan-India dia networ network k with with a world world class class shoppi shopping ng envi enviro ronm nmen ent, t, off offer erin ing g stat state e of art art tec techn hnol olog ogy y
in tel telec ecom om
solutions and a host of unique value-added services, all for an unmatc unmatched hed custom customer er experie experience. nce. The Mobile Mobile Store Store plans plans to extend its presence to over 2500 stores in the next 2 years across 600 cities, thus covering virtually every major town in every state across India.
OBJECTIVE OF THE MOBILE STORE The Mobile Store is a late atest idea of the ESSAR Company. The main objective of the mobile store is that provide latest model and at a reasonable price with different verities, the mobile store can say that in other word represent a new model, different brand, different quality at a reasonable price to the in front of the customer. The company pay attention attention about ethical value and don’t cheat the customer. Company always survey need and purchasing pothe mobile storer of the customer
WHAT IS MARKETING PLAN Marketing plan is a systematic anticipation and analysis of future change. Marketing Plan made up for future prediction and on the basis of the plan activity being done by the management of the company to achieve the targets which are made by the plan. Mark Market etiing Plan lan made ade by the Mark Market etiing Mana anager ger and guidance by the M.D. of the company. The main motive of this is to satisfy the customer. “Profitability through costumer satisfaction.” satisfaction.”
NEED FOR MARKETING PLAN The Marketing Plan is most important for the company to continue growth and profit in future. It is made on the basis of the market opportunity and competition in the market. Without proper marketing planning marketing manager:
Cannot do the future prediction about the company’s profit.
There are various problem of managing in the design. Mana Manage gerr canno cannott know know the the corr correc ectt produ product ctio ion n of the the Company during the year ending.
TYPES OF PLAN 1. Mission 2. Objec bjecti tive ve 3. Strat trateg egy y
4. Poli olicies cies 5. Proce rocedu dure re 6. Prog Progra ramm mmes es 7. Proj roject ect 8. Sched chedul ule e 9. Budget 10.
Standard
1. MISS MISSIO ION: N:-The The miss missio ion n indi indica cate tes s the the prim primary ary beli belief ef and and the the Cent Centra rall purpose of the business. Mission can be known when the answer of the question correctly identifies: What is our business? What will our business be? What should be our business? Who is our Customer? What does he buy? What does he expect from the product? What does he look for when he buy our products? If you have correct answer of these questions you can define your mission of the business.
2. OBJE OBJECT CTIV IVE:E:Objective is the main thing of the company it means that the aim aim and and the the goal goal whic which h are achi achiev eved ed by the the Ente Enterp rpri rise se.. Objective shows that where we want to go. They provide the direction for the company. Plans are most successful when
the objective of the company is clear and the activities have been done by the employee.
3. STRA STRATE TEGY GY::R. Anthony has defined defined strategic planning planning as – “the process of deciding the objectives of the organization on the changes in these objectives and the policy that are to govern the acquisitions on us and disposition of these resources.” The strategies are based on the mission, objective and the goal of the company. Strategies are made by the company’s management. Strategies are planned responses to external changes. For example change in the customer tastes and preference, change in the production and distribution.
4. POLI POLICI CIES ES::Policies are the principles and consequence rules of action of achieving specific organization objective or goal.
5. PROC PROCED EDUR URE: E:-Procedures are a series of function or steps of performance to achieve a specific task or undertaking.
6. PROG PROGRA RAMM MMES ES::Prog Progra ram mmes are are a seri series es of nece necess ssar ary y act activi ivities ties and and resources that are guided by the corporate objectives planes and strategies.
7. PROJ PROJEC ECT: T:-Project is schemes which are made by the management of the company. It means how to invest and how much on the Projects and what profit is earned from the Project. How much time and what is financial requirement of the Project. It can be said work plan.
8. SCHE SCHEDU DULE: LE:-Schedule is a precise timetable of a series of action. It is a par part of prog progra ram. m. Thi This show shows s the time time of all all progr rogram ams s according to the programming.
9.
BUDGET:-
Budget is also a part of marketing plan. Budget discloses the position of production. It means when the plan is made it is necessary to know about the plan could be fulfilled or not. Budgets are of various types like Sales Budget, Production Budget, Capital Budget, Purchase Budget, etc.
10. STANDARD:A standard standard is a selected selected criterion against against which actual actual result can be measured measured to evaluate evaluate performance. performance. A standard is an integral part of control. There for standards- quality, quantity, time and cost.
IMPORTANCE OF PLANNING There are following importance of planning to Management of Business: 1. Plan Planni ning ng focu focuse ses s on the the futu future re dire direct ctio ion, n, valu values es and and sense
of purpose; purpose; basic objective objective tells the direction direction of
growth. 2. Planni Planning ng provid provides es a unifyi unifying ng decisi decision on making framewo framework rk and facilitates integration of efforts. 3. Planning
helps
to
identify
the
potential
market
opportunities and threats. 4. Planning Planning offers offers standards standards of performanc performance e for comparison comparison and evaluation of actual performance. 5. Plan Planni ning ng enabl enables es the the orga organi niza zati tion on to tune tune its its busi busine ness ss with
the
environment
and
establish
a
profitable
relationship with the environment. 6. Precise Precise plan can achieve achieve a correct balance balance among: among:
Corporate resources,
Corporate efforts and
The market potential.
7. Plan Planni ning ng assur assures es effe effect ctiv ive e mana manage geme ment nt of chang change e and and thereby survival and growth of the enterprise. If there s anything constant, it is change. Change implies progress. Change is manageable only through conscious planning.
For For inst instanc ance, e, plan planni ning ng can can reve reveal al futu future re threa threats ts and and uncerta rtainties
or
probabl able
changes
n
the
national
econ econom omy. y. Mana Manage geme ment nt can can be prep prepar ared ed to face face the the change, convert difficulty into opportunity and meet the challenge
of
change
reasonable success.
(re (resistance
to
chang ange)
with
COMPANY PROFILE Top Locations •
Bombay Area, India (40)
•
Delhi Area, India (6)
Headquarters
:
Bombay Area, India
Industry
:
Retail
Type
:
Privately Held
Status
:
Operating
Company Size
:
4,000 employees
The mobile storebsite
:
http://www.themobilestore...
Common Job Titles
Store Manager
18 %
Manager
16 %
Duty Manager
15 %
Area Operations Manager
7%
Top Schools
Univ. of Pune
7%
Bangalore Univ.
5%
Devi Ahilya Vishwavidyalaya
5%
Osmania Univ.
5%
Univ. of Lucknow
5%
Median Age 28 years
Male
84%
Female
16%
Companies related to The MobileStore Limited Parent Company •
Essar
Career path for The MobileStore Limited employees
before: •
Reliance...
•
Bharti Airtel...
After: •
Wadhawan...
•
Future axiom...
STORE CONCEPT
The idea is to be near our customer and hence, the format of a neighborhood store with numerous consumer touch points. Cust Custom omer ers s are are prov provid ided ed with with a fun fun atmo atmosp sphe here re and and grea greatt shop shoppi pin ng expe experi rien enc ce at the the sto store. re. The form format at hel helps the consumer in getting consistent experience, the look and feel, across all our stores in the country. The format is an open format where the consumer can see and touch the products before before purcha purchase. se. Consum Consumers ers are provide provided d value value for money money thro throug ugh h bett better er offe offers, rs, deal deals s and and an assu assura ranc nce e of life-time engagement through customer service and loyalty programs. The Mobile Store has categorized its mobile device offerings into consumer segments keeping in mind the profiles and needs of different consumers. The unique segments available at The Mobile Store are: Business - PDA & Smart phones, Emails,
data tran transf sfer er etc etc Lifestyle - Fas Fashion hion pho phones, nes, Look Look and and elegance, Fun - Multimedia & music, camera, games, wacky ring tones and wallpapers, Value for Money - Special offers, disc discou ount nts s
and and
budg budget et phon phones es..
Custo ustome merr
expe experi rie ence nce
is
enha enhanc nced ed with with the the ambi ambien ence ce that that the the stor store e prov provid ides es.. The The mobile store run innovative schemes to provide value to the numbers hereb reby driv riving our footfall. Also, our tone of communication has been fun.
BRAND VALUES
•
Trustworthy / Credible - Being clear & simple, keeping promises & being honest, transparent pricing-no tricks or hidden charges, standard/good quality, legal merchandize
•
Curious / Inquisitive - Place where questions are ansthe mobile mobile storere storered, d, educat educated ed & create creates s awaren awareness ess,, gives gives information, solves difficult problems, a helpful friend
•
Fun - The experience of shopping at our stores, delivery of customer service, communication delivery
•
Value for Money - More value for same price or less pri price, ce,
comp compet etit itiv ive e
pri pricing cing
&
cons consum ume er
prom promot otio ion n,
innovative, driving offers & deals The brand delivers trust by being clear & simple, simple, keeping promises & being honest, transparent pricing-no tricks or hidden charge charges, s, standa standard/g rd/good ood quali quality ty mercha merchandi ndize. ze. Custom Customers ers are assured of the right advice by store staff hence, being a place wher where e ques questi tion ons s are are anst ansthe he mobi mobile le stor storer ered ed,, educ educat ated ed & creates awareness, gives information, solves difficult problems, a helpful friend.
PEOPLE
At The Mobile MobileSto Store, re, unders understan tand d that that excell excellent ent people people deserve excellent people practices. That's why the mobile store designs its human resource initiatives such that they unlock the full potential of every employee. Focus On Building Careers The MobileStore has a high emphasis on performance, and it link link both both care career er grow growth th and and rewa reward rds s dire direct ctly ly to meri meritt and and achiev achieveme ement. nt. It custom customise ise career career paths paths and retent retention ion plans plans according to the unique needs of an individual. Right from the ent entry leve levell, the mobi mobille stor store e draw draw care career er maps maps for for each each employee, outlining possible alternate career paths, which could include planned job rotations betthe mobile storeen functions or even group companies.
'The 'The Mobi Mobile le Store Store'' has has over over 4000 4000 empl employ oyee ees s and and has has unde undert rtak aken en an exte extens nsiv ive e train rainin ing g prog progra ram m to equi equip p all all its its employees with in-depth knowledge of the products and brands available at the store, thereby allowing them to provide the right kind of guidance to the customer. c ustomer.
Key Achievements:i.
Over ver 600 sto stores res with within in a year ear
ii. ii.
More More than than a mil milli lion on loya loyall cus custo tome mers rs
iii. iii.
Prese resenc nce e in over over 76 cit cities ies
iv. iv.
6 Awa Award rds s wit withi hin n a sho short rt spa span n of of few few mont months hs
CONTACT
Corporate Office
The Mobile Store Limited Essar Techno Park, Building 'B', 1st Floor, Pyramid InfoTech Park, Swan Mill Compound, LBS Marge, Karla (W), Mumbai - 400 070. India. Contact center - 60006363 Toll-free -1800-425-6363 Email ID :
[email protected]
Retail offices-North 304, Tothe mobile storer A, Signature Tothe mobile storers, South City, Gurgaon, Haryana - 122002 Retail offices-East Kolkata Ideal Plaza Building 4th Floor, South Block, 11/1, Sarat Bose Road, Minto Park, Kolkata - 700017 Retail offices-The mobile storest Mumbai Essar House, 11, K. K. Marge, Mahalaxmi, Mumbai - 400034 Retail offices-South Chennai Chennai house, 5th Floor, 6, Esplanade, Chennai - 6000 018
Hyderabad 5th Floor, Varun Tothe mobile storers II, Beam Path, Hyderabad - 14
Bangalore 471,6th Block, 2nd Floor, Quantum International Building, 80 Feet Peripheral Road, Koramangala, Bangalore - 560095
Cochin 41/256, C -19, 2nd Floor,Mather Square, Opp. North Railway Station, Cochin - 682018
COPYRIGHT TERMS OF USE The mobile store in and its subsidiaries and affiliates ("the mobile store, us, our") want each visitor to the Site ("you") to have have a saf safe, plea pleasu sura rabl ble e visi visitt, so the the mobi obile stor store e have have esta establ blis ishe hed d the the foll follow owin ing g term terms s and and cond condit itio ions ns so that that the the mobile store (the mobile store and you) know what to expect from each other. By using the Site you agree to be bound by the terms set forth herein. The mobile store may make changes to the Site, these Terms of Use, or the policies and conditions that gove govern rn the the use use of the the Site Site at any any time time.. The The mobi mobile le stor store e encourage you to review the Site and these terms periodically for any updates or changes. Your continued access or use of the Site shall be deemed your acceptance of these changes and and the the reas reason onab able lene ness ss of thes these e stan standa dard rds s for for noti notice ce of changes.
ELECTRONIC COMMUNICATIONS When you visit the Site or send e-mails to us, you are communicating with us electronically. You consent to receive communications from us electronically. The mobile store will communicate with you by e-mail or by posting notices on this site. You agree that all agreements, notices, disclosures and other
communications the mobile store provide to you
elect ectronically
satisfy
any
lega egal
req requirem rement
communications be in writing has been charged.
that
such
PRICING INFORMATION Whil While e The The mobi mobile le store store in stri strive ves s to provi provide de accur accurat ate e product and pricing information, pricing or typographical errors may occur. In the event that a product is listed at an incorrect price or with incorrect information due to an error in pricing or product information, themobilestore.in shall have the right, at our sole discretion, to refuse or cancel any orders placed for that product, unless the product has already been dispatched. In the event that an item is mis-priced, themobilestore.in may, at its discretion, either contact you for instructions or cancel your order and notify you of such cancellation. Unless the product ordered by you has been dispatched, your offer will not be deemed accepted and the mobile store in will have the right to modi modify fy the the pric price e of the the prod product uct and and cont contac actt you you for for furt furthe her r instructions using the e-mail address provided by you y ou during the time of submission of your shipping shipping details, or cancel the order and notify you of such cancellation. In the event that the mobile store in accepts your order the same shall be debited to your credit card account and duly notify to you that the payment has been processed. The payment may be processed prior to the mobile store in dispatch of the product that you have ordered. If the mobile store have to cancel the order after the mobile store have processed the payment, the said amount will be reversed back to your credit card account.
ORDER CANCELLATION BY THEMOBILESTORE ther there e may may be cert certai ain n orde orders rs that that the the mobi mobile le stor store e are are unable to accept and must cancel. The mobile store reserve the right, at our sole discretion, to refuse or cancel any order for any reason. Some situations that may result in your order being canc cancel elle led d
incl includ ude e
limi limita tati tion ons s
purch rchase,
inaccuracies
or
on
quan quanti titi ties es
errors in
avai availa labl ble e
prod roduct
or
for for
pric ricing
info inform rmat atio ion, n, or prob proble lems ms iden identi tifi fied ed by our our credi creditt and and frau fraud d avoidance department. The mobile store will contact you if all or any portion of your order is cancelled or if additional information is required to accept your order. If your order is cancelled after your credit card, the said amount will be reversed back in your Card Account.
CREDIT CARD You agree, understand and confirm that the credit card details
provided
by
you
for
availing
of
services
on
themobilestore.in will be correct and accurate and you shall not use the credit card which does not lawfully lawfully belong to you i.e. in a credit card transaction, you must use your own credit card. You further agree and undertake to provide the correct and valid credit card details to themobilestore.in. Further the said information will not be utilized and shared by themobilestore.in with any third parties unless required by law, regulation or court order. Themobilestore.in will not be liable for any credit card fraud. The liability for use of credit card fraudulently will solely be incu incurre rred d by you you and and the the onus onus to 'prov 'prove e othe otherw rwis ise' e' shal shalll exclusively rest upon you.
PRAUDULENT / DECLINED TRANSACTIONS:themobiles themobilestore. tore.in in reserves the right to recover the cost of goods, collection charges and lawyers fees from persons using the Site Site fraudul fraudulent ently. ly. themob themobile ilesto store. re.in in reserve reserves s the right right to initiate legal proceedings against such persons for fraudulent use of the Site and any other unlawful acts or omissions in breach of these terms and conditions.
PROOF OF IDENTIFICATION:themob themobile ilesto store. re.in in reserve reserves s the right right to ask for define defined d proof of identification at the time of delivery. Failure to provide the same to either The Mobile Store or any of its associates, can lead to cancellation of the order.
SHIPPING CHARGES:All orders below Rs.1000/- will be charged charged a shipping fee of Rs.50/- and will be debited along with the total cost of your Purchase.
DELIVERY TIME:Orders will be delivered within 3 working days.
REPAIRS & SERVICES The The Mobil MobileS eSto tore re is a One One Stop Stop Shop Shopco conc ncep eptt wher where e all all your your mobile phone needs will be taken care of. Right from selecting the perfect handset to jazzing it up with funky accessories, from new connections to the latest ringtones - all under one roof! Keeping customers? convenience as our our prim primar ary y conc concer ern, n, the the mobi mobile le stor store e prov provide ide comp comple lete te repair services for all major mobile major mobile phones. phones. The mobile store in touch with all the important Original Equipment Manufa Manufactu cturer rers s (OEMs) (OEMs) and ensure ensure end-to end-to-en -end d servic service e manage managemen mentt systems for our customers. So, sit back and relax as your handset your handset will be in safe hands. The MobileStore has 77 walk-in Repair Centres across India, where our engineers repair mobile phones onsite. If the fault is complex, the phon phone e may may need need to be sent sent to the the manu manufa fact ctur urer er or to our our centr entral al workshop. Alternatively, you can book your phone for repair at any of our collection centres and it will be sent to our central repair workshop.
Accidental Damage and 'Out-of-Warranty' Repairs If you have accidentally damaged your phone or it is more than a year old, please check with one of our Sales Consultants whether you are eligible for an upgrade. You can also avail of our 'Fixed Price' Repair. The repair charges, in this case, would depend on the handset model and the type of fault. You can take your phone to any of our Collection Centres or Repair Centres where our consultant will assess the fault and tell you the cost of repair. All 'Fixed Price' Repairs come with a 30-day warranty. If our
engineer detects that your phone is beyond repair, the mobile store will return it immediately, and will not charge for it. i t.
Moisture Damage Over 10% of phone damages happen due to moisture and they are not covered by the manufacturer warranty. Please avoid using your phone in the rain or keeping it in moist conditions like in bathroom, kitchen, dining table etc. You may also consider purchasing a protective case or hands free unit that offer limited protection. To protec protectt your your phone phone from from moistu moisture re damage damage,, you you should should use leather cases and hands-free units. You can choose from the wide variety available at The MobileStore.
Uncollected Repairs If you do not collect your repaired handset within 60 days, The Mobi Mobile leSt Stor ore e rese reserv rves es the the right right to disp dispos ose e it off off to reco recove verr the the repa repair ir charges.
Buy Back At The MobileStore, you can exchange your old handset for a new one of your choice. Our technical expert will assist you.
Customer Service Walk-in to any of our stores for:
•
Queries related to handsets and service operators
•
Requests related to subscription and VAS of operators
•
Complaints related to services sold at The MobileStore
•
Basic troubleshooting
IN AGREEMENT 1.
themo hemobi bile lest stor ore. e.in in wil will be ship shippi ping ng the the produ product cts s to you you at the address registered in your order.
2.
themobiles themobilestore. tore.in in will not be held liable liable for any delay or loss of ordered shipment.
3.
You also also here hereby by agree agree to state state that that you you will will not instru instruct ct the Credi reditt Card Card Compa ompani nies es or any any oth other Mone Moneta tary ry Transaction authorities advising them to obtain any refund from from them themob obil iles esto tore re.i .in n due due to dela delay y or loss loss whic which h is beyond their control.
4.
In the event event that that a nonnon-del delive ivery ry occurs occurs on accoun accountt of a mistake by you (i.e. wrong name or address or any other wrong
information)
any
extra
cost
incurred
by
themobilestore.in for re-delivery shall be recovered from you.
MOBILE PHONE TIPS 1.
Mob Mobile ile phon phone es are sus susce cept ptib ible le to liq liqu uid log logging ing and and ther there e are are chances that water / oil / milk / tea / cold drink / curry / shaving foam may get in and damage it. Please ensure you keep your phone away from all such things. The phone can not be repaired if it's undergone moisture damage. The manufacturer does not give any warranty for such cases.
2.
The Liquid Crys rystal Display (LCD) may get get damaged in case pressure is applied on the surface. While keeping the phone in the pocket or while seated, always check that it is not in contact with any sharp/hard object. It's advisable to use pouches or mobile phone covers to avoid LCD damage.
3.
Modern mobile ile phones are are designed to squ squeeze in loa loads of features in a compact size. The Printed Circuit Boards (PCBs) are are mult multi-l i-lay ayer ered ed and and are are moun mounte ted d with with surfa surface ce-m -mou ount nted ed device ices.
The
contact
of
such
Integrat rated
Circu rcuits its
and
components on PCB are in microns (µm) (10^ - 6 meters) and a small impact / shock / jerk may displace the components or break the tracks. The manufacturer does not give any warranty for such cases. Mobile phone pouches or covers are of great help in avoiding such damages. 4.
The pla plast stic ic cos cosm metic etic par parts ts lose lose the their ir glar glare/ e/co colo lorr due due to heav heavy y exposure to sun light. To avoid direct sun exposure, one must use mobile pouches or covers.
5.
Ever Every y mobi mobile le han hands dset et has has an an IMEI IMEI num numbe berr (Int (Inter erna nati tion onal al Mob Mobil ile e Equipment Identity), which is a unique number and one can
access this number by pressing *#06#. The mobile warranty is attached to the IMEI number, and it's also useful in the event of theft. 6.
The The Eme Emerg rgen ency cy Numb Number er worl worldw dwid ide e for for Mobi Mobile le is 112. 112. If you you are are out of coverage area, dial 112 and the mobile will search any existing network. This number 112 can be dialed even while the keypad is locked.
7.
If you you lock lock your your keys keys in the the car car and and the the spar spare e key keys s are are at home home,, call someone on your cell phone. Hold your cell phone about a foot from your car door and have the other person at your home press the unlock button, holding it near the phone on their end. Your car will unlock.
8.
Mobi Mobile le pho phone nes s sho shoul uld d not not be freq freque uent ntly ly cha charg rged ed,, it may may red reduc uce e the battery life. Always track the battery charge indicator, and carry mobile charger in purse/bag/car to avoid the contingency of battery discharge.
9.
Elec Electr tron onic ic item items s have have det deter erio iora rati tive ve eff effec ectt if cont contam amin inat ated ed wit with h dust. The use of the pouches or mobile phone covers shall be useful to keep your mobile phone free from dust.
10. 10.
Noki Nokia a hand handse sett comes comes with with a res reser erve ve bat batte tery ry.. To acti activa vate te,, press press the keys *3370#. The cell will restart with this reserve and will show a 50% increase in battery. This reserve will get charged when you charge the cell next time.
11. 11.
Ther There e are man many y auth author oriz ized ed sour source ces s that that provi provide de ente enterta rtain inme ment nt software etc.
12. 12.
It's It's alwa always ys advi advisa sabl ble e to insta install ll antiv antivir irus us soft softwa ware re on you yourr mobil mobile e phone.
13. 13.
Make Make the the best best use use of of the the user user manu manual al..
14. 14.
When hen you your phon hone is out out of netw networ ork k cover overag age, e, swit switch ch off off the the handset or else the battery may get drained.
15. 15.
Fing inger nail nails s or shar sharp p objec bjects ts may may dam damage the the keypa eypad. d. Use Use fingers while pressing the keys.
16. 16.
Blue Blueto toot oth h shou should ld be be turn turned ed on on only only whe when n it is req requir uired ed.. Keep Keepin ing g Bluetooth on unnecessarily makes your phone open to malicious viruses.
17. 17.
To enh enhan ance ce the the life life of your your char charge ger, r, it shou should ld be be unwou unwound nd and and disentangled.
18. 18.
While hile rem removin oving g the the batt batter ery, y, it's it's adv advisa isable ble to first first switc witch h the the handset off.
19. 19.
When When you yourr mobi mobile le pho phone ne is is not not used used for for a lon long g dura durati tion on,, remo remove ve the battery and keep it separately.
20. 20.
Alwa Always ys use use acc acces esso sori ries es reco recomm mmen ende ded d by the the manu manufa fact ctur urer er..
TRADEMARKS The mobilestore.in, is trademarks and service mark. All other trademarks, product names, and company names and logos appearing on the Site are the property of their respective owners.
YOUR CONDUCT Any conduct by you that in our sole discretion restricts or inhibits any other user from using or enjoying the Site will not be permitted. You agree to use the Site only for lawful purposes. You are prohibited from posting on or transmitting through the Site Site any unlawf unlawful, ul, harmfu harmful, l, threat threateni ening, ng, abusiv abusive, e, harass harassing ing,, defamatory, vulgar, obscene, sexually explicit, profane, hateful, frau fraudu dule lent nt,, raci racial ally ly,, ethn ethnic ical ally ly,, or othe otherw rwis ise e
obje object ctio iona nabl ble e
material of any kind, including but not limited to any material that that enco encour urag ages es cond conduc uctt that that woul would d cons consti titu tute te a crim crimin inal al offe offens nse, e, give give rise rise to civi civill liabi liabili lity ty,, or othe otherw rwis ise e viol violat ate e any any applicable local, state, national, or international law. You agree not to reproduce, duplicate, copy, sell, resell or exploit for any commercial purposes, any portion of the Site, use of the Site, or access to the Site. You agree not to access the Site by any means other than through the interface that is provided by us for use in accessing the Site.
SITE CONTENT You acknowledge that the Site contains information, data, soft softwa ware re,,
photo hotog graph raphs, s,
grap graphi hics cs,,
vide videos os,,
text ext,
image mages, s,
typefaces, sounds, and other material (collectively "Content") that hat
are are
prote rotect cted ed by copy copyri righ ghtts, trade radema mark rks, s, or othe other r
proprietary rights, and that these rights are valid and protected in all forms, media and technologies existing now or hereinafter developed. All Content is copyrighted as a collective work under the Indian. Copyright laws and the mobile store own a copyright in the selection, coordination, arrangement, and enhancement of such Content. You may not modify, remove, delete, augment, add to, publish, transmit, participate in the transfer or sale of, create derivative works from, or in any way exploit any of the Cont Conten ent, t, in whol whole e or in part part.. If no spec specif ific ic rest restri rict ctio ions ns are are disp displa laye yed, d, you you may may make make copi copies es of sele select ct port portio ions ns of the the Cont Conten ent, t, prov provid ided ed that that the the copi copies es are are made made only only for for your your personal, personal, information information and non-commercial non-commercial use and that you do not alter or modify the Content in any way, and maintain any notices contained in the Content, such as all copyright notices, trad tradem emar ark k lege legend nds, s, or othe otherr prop propri riet etar ary y righ rights ts noti notice ces. s. In addition to the foregoing, use of any software Content shall be govern governed ed by the softwa software re license license agreem agreement ent accomp accompanyi anying ng such software, if any.
COLOR/PRODUCT DESCRIPTION The mobile store have made every effort to display as accurately accurately as possible possible the colors colors of products that appear at the Site. Hothe mobile storever, as the actual colors you see will depend on your monitor, the mobile store cannot guarantee that your monitor's display of any color will be accurate. The mobile stor store e have have atte attemp mpte ted d to be as accur accurat ate e as poss possib ible le.. Hoth Hothe e mobi mobile le stor storev ever er,, the the mobi mobile le stor store e do not not warr warran antt that that the the product descriptions are accurate, complete, reliable, current, or error-free. If a product offered by the Site is not as described, your sole remedy is to return it in unused condition.
LIMITATION OF LIABILITY
Unde Underr no circ circum umst stan ance ces s shal shalll the the mobi mobile le stor store e or any any other party involved in creating, producing, or distributing the site site be liab liable le for for any any dire direct ct,, indi indire rect ct,, inci incide dent ntal al,, speci special al,, or consequential damages for loss of profits, good will, use, data or other intangible losses (even if the mobile store have been advised of the possibility of such damages) that result from (i) the use of or inability to use the site, (ii) the cost of procurement of substitute goods and services resulting from
Mobile Connections
The Mobile Store offers the best of connections with the option of either choosing for a prepaid plan or for a postpaid plan. The mobile store have all the major operators on offer at our store.
Postpaid •
•
The customer first uses the service At the end of the billing period the subscriber pays for the service
•
E.g. Credit cards, Electricity bill
Benefits of Postpaid :•
Use first pay later concept, this gives you a duration of approximately 45 to 60 days to pay your bills (depending on operator)
•
Rate per minute is less as compared to prepaid
•
Use of a wide spectrum of Call management services as compared to prepaid (Call conference, Voice mail etc)
•
Roaming rates are considerably cheaper as compared to prepaid Documents required for Postpaid connection
The customer needs to fill the following documents when subscribing to a Postpaid
connection?
1. Customer Customer fills fills in the Applica Application tion or Enrollm Enrollment ent form form 2. Submits Submits the the POI POI & POA documents documents 3. Submit Submits s a latest latest phot photogra ograph ph 4. Copy Copy of Pan Pan Card Card or or Form Form 60 5. Tariff Tariff enroll enrollmen mentt form form 6. Deposits Deposits if any (dependan (dependantt on the the operator) operator)
Prepaid •
The customer first pays for the service
•
After the payment is received the subscriber can use the services of the operator
•
E.g. Coin box MTNL phones or PCO
Benefits of Prepaid :•
Use according to convenience , you can extend validity or the top up based on your specific requirement
•
STD and ISD services are available by default on a prepaid connection
•
Cheaper cost of ownership, no need to pay a fixed rental per month.
Documents required for Prepaid connection:The customer needs to fill the following documents when subscribing to a Postpaid connection? 1. Customer Customer fills fills in the Applica Application tion or Enrollm Enrollment ent form form 2. Submits Submits the the POI POI & POA documents documents 3. Submit Submits s a latest latest phot photogra ograph ph •
Copy of Pan Card or Form 60
Recharge The MobileStore offers you options to recharge a variety of services at all the stores ; •
Prepaid Recharge / Top Up for all operators across various circles
•
Recharge of your DTH monthly subscription subscr iption
•
Purchase of calling card options
•
National Calling Cards
•
International Calling Cards
•
SMS Pack
•
Tariff Voucher
ONLINE SHOPPING Sele Select ct a hip hip hand handse sett and and jazz jazz it up with with the the cool cooles estt accessories. Add some spice with funky ringtones. ringtones. Taste thrill on game gadgets. Stay connected with talktime deals. Do all at the speed of thought! BUY ONLINE, right here, RIGHT NOW, at The MobileStore. MobileStore. Before you dash to stuff your shopping bag, take the quick Shopping Tour.
Step 1: Search There are 2 ways by which you can locate products on the mobile store site. 1. Keyword Search There is a Search Box in the header * Enter the product/item that you want to locate for in the Search Box (Eg: If you want to buy Nokia N72, you can type Nokia N72 in the Search Box). You can also search for products within a category. * Then Click on the Go Button. The next page will display the Search Results with suitable Products for you to choose from.
2. Category/Sub-Category Search Products at www.themobilestore.in are divided in Categories and Sub-Categories with further sub-division, displayed in the category list at left and the top navigation bar. You can browse through each of these Category until you find your desired product type.
Step 2: Register Registering on themobilestore.in You must be a registered user of themobilestore.in to be able to BUY online. The Registration process is fast, easy and totally FREE!. Click on the Sign in link on the top right corner in the header part of every Page. Please follow the steps to Register with themobilestore.in
Step 3: Buy Buying on themobilestore.in Once you Click on the proceed to the Checkout Button on the Shopping Cart page, you will be taken to the Shipment Details page where your Shipping Address will be Pre-populated from your Registration Address, which can be edited, if necessary. Once you have entered the appropriate Shipping Address you can choose to pay for the product using your credit card.
VERITY OF MOBILES
Nokia E71 (Black) 2294 MRP: Rs. 9 1555 Price Now:Rs. Now:Rs. 9
Sony Ericsson S312 690 MRP: Rs. 0 481 Price Now:Rs. Now:Rs. 9
Nokia 6303 783 MRP: Rs. 9 681 Price Now:Rs. Now:Rs. 9
Nokia 6700 1546 MRP: Rs. 9 1262 Price Now:Rs. Now:Rs. 9
Nokia E63 MRP: Rs.16549 Price Now:Rs. Now:Rs.10959 10959 You You Save Save:: Rs. Rs.5590
Nokia E63 MRP: Rs. 4500 Price Now: Rs. 3699 You You Save Save:: Rs. Rs. 801 801
Sony Ericsson G700
Cookie
MRP:
1399 Rs. 0
Price Rs.8319 Rs.8319 Now: You Save Save:: Rs.5671 Rs.5671
Samsung Star 5233 1110 MRP: Rs. 0 Price Rs.8589 Rs.8589 Now: You Save Save:: Rs.2511 Rs.2511
Samsung Corby S3653 MRP: Rs. 9600 Price Now: Rs. 7799 7799 You You Save: Save: Rs. Rs. 1801 1801
Ray T65 MRP: Rs. 8999 Price Now: Rs. 4399 4399 You You Save: Save: Rs. Rs. 4600 4600
MOBILE ACCESSERIES
Sandisk Micro SD Card 1GB MRP Rs. 2365 Our Price Rs:390
Gift Voucher 2500 MRP Rs. 2500 Our Price Rs:2500
Gift Voucher 500 MRP Rs. 500 Our Price Rs:500
Gift Voucher 250 MRP Rs. 250 Our Price Rs:250
Jabra Bluetooth BT125 MRP Rs. 1700 Our Price Rs:1590
Spectrum Handsfree Dual (Nokia 6610 Series) MRP Rs. 199 Our Price Rs:149
Spectrum Handsfree Dual (Nokia 3310-6600 Series) MRP Rs. 199 Our Price Rs:149
Jabra Bluetooth BT135 MRP Rs. 1800 Our Price Rs:1690
aqua BHS 333 Bluetooth MRP Rs. 2500 Our Price Rs:1390
3. USEFULNESS AND IMPORTANCE OF STUDY (A) THE IMPORTANCE OF TRAINING ARE-
Training enables the management to face the pressure of
changing environments.
Training results in the increase of quantity and quality of
output.
Training leads to job satisfaction and higher morale of
employee.
Trained workers need lesser supervision.
Trained workers enable the enterprise to face competition
from rival organization.
Training enables employees to develop and rise within the
organization and increase their learning capacity.
Training moulds the employee’s attitudes and helps them
to achieve better co-operation with the organization.
Trained employe oyees
make
better
eco economic
use of
mate materi rial als s and and equi equipm pmen entt resu result ltin ing g in the the redu reduct ctio ion n of wastage and spoilage.
(B) SCOPE OF THE STUDY Scope of the study means the area of the study to which this project is limited. In other words, Scope means the length and breadth of the study. According to the study the business sector is emerging sector in Indian industry. An efficie cient and rap rapid of the information is the catalyst for economic and social development. Vision 2020 conceives of India as evolving into an information society knowledge economy. Information Technology sector will be the the spri spring ngboa board rd of grow growth th.. Alrea Already dy IT sect sector or impr improvi oving ng opport opportuni unitie ties s for the people people across across differ different ent social social strata strata.. A whole range of information based industries and application has come up. Creating new sources of employment and earning. Social Social attent attentio ion n must must be focuse focused d on streng strengthe thenin ning g the regulatory framework and improving IT business, with the right environment for infrastructure development
(C) OBJECTIVES OF THE STUDY The objectives of this project are as under : The summer training is an opportunity to all of the students to get the feel of the corporate world and to know the practical app approac roache hes s of the the organ rganiz izat atiion in solv solviing the busi busine ness ss problems. The main objective of the project is “The Mobile Store and customer satisfaction.” To get the technical and practical knowledge to know about
the
proce ocedures res,
process esses
and
systems
of
the
organization. Marketing in business area is a subject, which is largely discussed. With some exceptions. The marketing of services in corporate area is a matter of interest for the researcher. In the present study, an attempt will be made to study the ground for marketing marketing the service service in the block. As the marketing marketing depends depends upon the factors like: (1) Economic development/ financial position of the people in the target area. (2) (2) Pric Price e of the the arti articl cles es,, rate rates s and and char charge ges s levi levied ed by the the producers/ manufacturers.
(3) Simplicity of the process of getting and using. This can be contributed as micro level study. In order to study it more systematically, the present study depends upon the following objectives. •
To know know the the custo custome mers rs awar awaren eness ess about about The The Mobi Mobile le Store
•
To know the satisfaction of customer about the mobile store
RESEARCH METHODOLOGY Marketing Research – It is faction to which links to consumers and public to the marketer through information. Marketing research starfish the informant required to identify and define marketing opportunities and problem generated. Refine and evaluate marketing action monitor marketing performance of company design the method of coll collec ecti tion on info inform rmat atio ion n mana manage ges s a impl implem emen entt the the data data collec collectio tion n proces process s analys analyses es the result result the the commun communica icate te the finding their implication Marketing research is the systematic gathering, recording and and anal analys ysis is of data data about about marke marketi ting ng prob proble lems ms to faci facili lita tate te decision-making. Marketing research is the systematic design, collection, analysis and Reporting of data and finding relevant to a specific marketing situation facing the company. Type of Market Research Marketing research is now placed under the control of some staff Executive to provide adequate information to the line of management. In these days of specialization, various types of marketing research are adopted.
Ther There e are are five ive major ajor typ types of marke arketi ting ng rese resear arc ch with ith several sub Types.
Marketing performance research
Product research
Promotion research
Distribution research
Pricing research
Need for ResearcherThe The dyna dynami mic c of toda today y rese resear arch ch comp compan any y it adop adoptt its its certain strategies which can glue con summer continuously to their product. The strategies adopted can be relation to “Product “, “Price”, “Price”, “Promotion” “Promotion” or “Place” “Place” science science every other business org organiz anizat atio ion n
that hat
they they
const onstan ancy cy
moni onitor tor
their heir
produ roduct ct
perf perfor orma mance nce at mark market etin ing g produ product ct agai agains nstt cert certai ain n pres presen entt norms. Hence main two resign for research are as under. The The sup suppli pliers ers of prod roduced uced and serv serviice need need to have have information about the final costumer in order to market their product and services more effectively. A.
As company grow and starts distributed its product in a numb number er of diff differ eren entt mark market ets s the the mana manage geme ment nt of the the company find themselves become more separate from the final costumer of the product.
Research Process To und underst erstan and d the rese resear arch ch & to make ake it effe effect ctiv ive, e, it is nece necess ssar ary y to have have an over over view view of the the rese resear arch ch proc proces ess s followed: Define the Problem and Research Objective
Develop the Research Plan
Collect the Information
Analyses the Problem
Present the Finding
Report writing
METHODS OF DATA COLLECTION
The key for useful systems is the selection of the method for collecting data and linking it to analysis and decision de cision issue of the action to be taken. The accuracy of the collected data is of great importance for drawing correct and valid conclusions from the detailed investigations. There are two types of data primary and secondary Primary data The primary data are those, which are, collected a fresh and for the first time and thus happen to be original in character. There ere
are several ral
methods
of collecting
prim rimary
data,
part partic icul ular arly ly in surv survey ey and and desc descri ript ptiv ive e rese resear arch ches es.. Some Some important methods of collecting primary data are: •
Observation Method
•
Interview Method
•
Questionnaire
•
Schedules
Secondary data Seconda ndary data are used means that are alrea ready available i.e. they refer to the data which have already been coll collec ecte ted d and and anal analyz yzed ed by some someon one e else else and and whic which h have have already been passed through the statistical process. Secondary data may be either published data or unpublished data.
COLLECTION OF DATA THROUGH QUESTIONNAIRES This method of data collection is quite popular, particularly in case of big enquires. It is being adopt by private individual research research workers, workers, private and public public organizatio organization, n, and even by govern governmen ment. t. In this this method method,, Questi Questionn onnair aires es are sent sent to the person concerned with the request to ansthe mobile storer the question and return the questionnaires. A questionnaire consist of a number of questions printed, typed in a definite order on a form or set of forms. The respondents have to answer the Question on their own. COLLECTION OF DATA THROUGH OBSERVATION
I also use this method for the purpose of data collection. In this method I have taken the sample of 100 Respondents. Thro Throug ugh h our our pers person onal al obse observ rvat atio ion n the the mobi mobile le stor store e have have observed the respondents.
RESEARCH METHODOLOGY APPLIED IN THE PRESENT STUDY Sample Size –
100
Sampling Technique – Convenience
Convenience sampling is a type of nonprobability sampling which involves the sample being drawn from that part of the population which is close to hand. That is, a sample population selected because it is readily available and convenient. The resea research rcher er usin using g such such a samp sample le cann cannot ot scie scient ntif ific ical ally ly make make genera generaliz lizati ations ons about about the total total popula populatio tion n from from this this sample sample because it would not be representative enough. To whom I filled my questionnaire are respondents who were coming coming for visiting visiting the mobile mobile store to purchase the mobile mobile and accessories
Research Design The The prep prepar arat atio ion n of desi design gn for for the the rese researc arch h proj projec ectt is properly known as the research design. Decisions regarding what, where, when, how much, by what means concerning and inquiry or a research study constitutes the research design.
“A research design is the arrangements of conditions for selection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in problems.” For For the the purp purpos ose e of coll collec ecti ting ng tele teleco com m info inform rmat atio ion, n, I conduct an interview method. For this method I make a list of mix questionnaire questionnaire (having open & close ended question) which is designed by me on the basis of guidelines provided by the faculty. PROJECT RESEARCH DESIGN I have followed Descriptive Research Design. Descri Descripti ptive ve research, research,
researc research h,
desc descri ribe bes s
data ata
also and and
known
as
char charac actteris eristtics ics
statistical abou aboutt
the the
population or phenomenon being studied. Descriptive research answers the questions who, what, where, when and how. Althoug Although h the data data descri descripti ption on is factua factual, l, accurat accurate e and syst system emat atic ic,, the the rese resear arch ch cann cannot ot desc descri ribe be what what caus caused ed a situation. Thus, descriptive research cannot be used to create a causal relationship , where one variable affects another. In other
words rds, desc escriptive research can be said to have a low requirement for internal for internal validity. validity . The The descr descrip ipti tion on is used used for for frequencies frequencies,, averages and other statistical calculations. Often the best approach, prior to
writing
descriptive
research,
is
to
conduct
a
survey
investigation. Qua Qualit litati ative ve res researc earch h often has the aim of description and researchers may follow-up with examinations of
why the observations exist and what the implications of the findings are. DATA & DATA COLLECTION: 1. Seco Second ndar ary y Data Data •
Collected throughthrough- Internet, AGM Report, Magazine
etc. 2. Primary Data •
Colle Collecte cted d throug through h questi questionn onnair aire, e, existing working people
Experi Experienc ence e of
DATA ANALYSIS & INTERPRETATION Question No. 1-: Do you aware about the mobile store?
Interpretation:
Yes
15
No
85
Out of 100 respondents 85 are aware about
the mobile store and 15 respondents are not aware about the mobile store
15%
Question No. 2-: Did you earlier visited to any mobile store?
Yes
76
No
24
24%
Out of 85 respo respond nden ents ts who who are are aware aware Interpretation: Out about the mobile store 76% respondents are earlier visited to the mobile store and 24 % of respondents are not earlier visited to any mobile store.
Question No. 3-: Do you think that the mobile store is the good option to purchase the mobile and accessories?
Yes
71
No
29
Interpretation: Out Out of 85 respo respond nden ents ts who who are are aware aware about the mobile store 71% respondents think that mobile store
is
the
29%
good
option
to
purchase
mobiles
and
accessories and 29 % of respondents are not think like that.
Question No. 4-: What features do you like most in the mobile store?
Availability of all brands mobile Fixed Price
70 % 20 %
Service given by the mobile store
10 %
70% resp respon onde dent nts s like like the the feat eature ure of Interpretation: 70%
20%
avai availa labi bili lity ty of all all brand brands s mobi mobile le in the the mobi mobile le stor store, e, 20% 20% respondents are like the fixed price and 10 % of respondents like the services given by the mobile store.
Question No. 5-: Are you satisfied with the services given by the mobile store?
Satisfied
67 %
Not satisfied
33 %
Interpretation: 67% respond respondent ents s are satisf satisfied ied with with the services given by the mobile store and 33 % respondents are not satisfied with the services provide by the mobile store.
33%
Question No. 6-: Are you satisfied with the prices charged by the mobile store?
Satisfied
65 %
Not satisfied
35 %
Interpretation: 65% respond respondent ents s are satisf satisfied ied with with the prices charged by the mobile store and 35 % respondents are not satisfied with the prices charged by the mobile store.
35% 35%
Question No. 7-: What is the main problem you faced in the mobile store? Query not satisfied
52 %
No bargaining
22 %
Behavior of the employee Others
18 % 8%
Interpretation: 52% respondents faced the problem of que query not not sati satisf sfiied, ed, 22% 22% res respond ponden ents ts are are think hink that that no bargaining is the main problem, 18% respondents think that behavior of the employees is the main problem and 8% think other problem.
8
COCLUSION After After analyz analyzing ing & interp interpreti reting ng the data data receive received d from from the respondents, following conclusion have been drawn:
1. Mobile Mobile Store Store play very very important important role role in the the Mobile Mobile market. 2. Mobile Mobile Store availab available le different different branded branded verities verities to to the customer under a roof at a reasonable price. 3. Provide Provide better better qualit quality y to the custom customer. er. 4. Provide attracting offer to the customer. customer.
FINDINGS After After analyz analyzing ing & interp interpreti reting ng the data data receive received d from from the respondents, following findings have been drawn:
•
Majority of respondents aware about the mobile store.
•
71% 71% Resp Respon onde dent nt thin think k that that mobi mobile le stor store e is the the good good option to purchase mobile & accessories
•
Satisfaction level of respondents as to Mobile Store is high.
RECOMMENDATIONS & SUGGESTIONS 1. Select Selecting ing a new new area area and and open open new Mobile Mobile Store. Store. 2.
Survey need of person and purchasing pothe mobile storer of customer.
3. Compan Company y shoul should d do more more prom promoti otiona onall activ activity ity for awareness about the mobile store 4. Pric Price e of mob mobil ile e shou should ld be be reas reason onab able le.. 5. Making Making a new new attra attracti cting ng offe offerr to the custom customer. er. 6. There There shoul should d be prop proper er train training ing progra program m of employ employee ee to handle the query of customer 7. The behavi behavior or of of the the emplo employee yee & the quality quality of servi service ce should be good 8. High High Overh verhea ead d Cost. ost. 9. Dela Delay y in in Purch Purchas asee and and Del Deliv iver ery y Tim Time. e. 10. Creating Creating highly highly aggressive aggressive marketing marketing cell cell which which is keen for acquiring orders for the organization. 11. Creating Creating anticipator anticipatory y design design cell. 12. Active Active product diversif diversificati ication on which reverses reverses losses. losses.
13. Managerial Managerial authority authority should should formulat formulatee the marketing marketing strategy, which curtail the competitor strategy. 14. Financial Financial help help for technologi technological cal up gradation gradation from from govt. banks. 15. Seminars and conferences should be done from time to time
LIMITATION OF THE STUDY Limitation of the study means those problems and those barriers which precise my field work and stopped me to know more.
•
As the questionnaire was distributed amongest various responde respondents nts,, few of them them hasitan hasitantt in answeri answering ng the questionnair.
•
Stud Study y is onl only limit imited ed to the the ATLAN TLANTI TIS S MALL MALL of Allahabad.
•
Some Some of the the resp respon onde dent nt were were give given n enoug enough h time time to answer to questionnaire but still they were not able to do the required.
•
Some Some resp respon onde dent nts s did did not not resp respon ond d few few ques questi tion ons s because they were not sure about the answer as the questionair was in the objective form.
REFERENCE
Marketing Management – Kotler Philip
Research Methodology – Kothari C.R.
www.themobilestore.in
Some materials are also obtained from The Mobile
Store of Atlantis moll.
Some personal experience obtained during course of
this summer training.
APPENDIX
QUESTIONNAIRE Name……………………………contact no……………………… Address…………………………………………………………….. Q-1. Do you aware about the mobile store? Ans- yes [
]
no [
]
Q-2. Did you visited earlier any mobile store? Ans - yes [
]
no [
]
Q-3. Q-3. Do you think think that the the mobile mobile store is the the good option option to purchase the mobile phone and accessories ? Ans - yes [
]
no [
]
Q-4. What feature you like most in the mobile store? Ans- 1. Availability of all brands mobile mobile in one roof roof 2. Fixed Price 3. Services given by the mobile store Q-5. are you satisfied with the services given by the mobile mobile store? Ans- yes [
]
no [
]
Q-6 are you satisfied with the prices charged by the mobile store? A- yes[
]
no[
]
Q-7 what is the main problem you faced in the mobile store? Ans- 1- No bargaining 2- query did not satisfied 3- behavior of the employee 4- other
Q-8 what are your suggestions suggestions to improve improve the sale of mobile in the mobile store? Ans-…………………………………………………………………… ……………………………………………………………………
