Routine Business Letters

R OUTINE OUTINE BUSINESS LETTERS

By, Karthik C.Naik MBA MB A - I Sem Sem Roll No. 20

CONTENTS 

Definition and Importance



Characteristics of Good Business Letters



Using the Direct Pattern for Routine Letters

WHAT IS A BUSINESS

o

o

LETTER ?

A business

letter is a letter written in formal language Usually used when writing from one  business organization to another or for  correspondence between such organizations and their customer.

DIFFERENT

TYPES OF BUSINESS

LETTERS 

Routine Letters



Persuasive Letters

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Goodwill Letters

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Good News Letters

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Complaint Letters

OUTINE BUSINESS LETTERS & ITS R OUTINE IMPORTANCE o

o

Routine Business Letters are those through which we conduct everyday business and convey goodwill to outsiders. Routine letters to t o outsiders(customers) outsiders(customers) encourage product feedback, project a favorable company image and promote future business.

CHAR AC ACTERISTICS OF

GOOD

R OUTINE OUTINE LETTERS 

Clear Content

Clear letters feature short sentences and  paragraphs, transitional expressions, familiar  words. 

Correct Form A ppropriate

letter formats send silent but  positive messages

USING THE DIRECT PATTERN FOR  R OUTINE OUTINE LETTERS Routine letters can be organized organized into three  parts: 1.Opening : a statement that announces the  purpose immediately. .

Everyday business messages messages ³frontload´  by presenting the main idea or purpose immediately

2.Body:

details that explain the purpose for  writing, perhaps using graphic devices if  necessary to highlight important ideas.

3.Closing: a request for action or a courteous conclusion. In requests, we tell what action we want.

-----------------------------------------------------------------------------------------------------------------------------------1.Opening: Frontload with main idea. Tell immediately why you are writing

2.Body: 2.Body: Explain Explain your request or response. Provide details. Consider using lists, headings or columns to improve readability 3.Closing: Provide courteous conclusion. -----------------------------------------------------

THANK YOU