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Ebuenga, Desiree Lei, P. DEINDIVIDUATION Violence, gang wars, riots, atrocities, and vandalisms had increased instances alarmingly especially among adolescents nowadays. These are not just tru...
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Harold L. Sirkin (2013) Bloomberg Business
Title
A Sustainable Sustainable Business Business Model Model Pays Off etrie!ed fro"# $tt%#&&'''.bloo"ber.o"&b'& artiles&2013*11*2+&a* sustainable*business*"odel* %ays*off
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Miller/ ennifer L. (2010) StudentPulse .com
Sustainability# s it a ood 4$oie for s"all o"%anies5 etrie!ed fro"# $tt%#&&'''.student%ulse.o"&a rtiles&267&2&sustainability*is*it* a*ood*$oie*for*s"all* o"%anies
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A sudden s$ift s$ift to sustainable business %raties 'as fored u%on o"%anies in t$e ,S beause of t$e la's i"%le"ented to %rotet t$e en!iron"ent. Sustainability 'as e-%ensi!e and o"%anies $ad no $oie but to o"%ly. After 0 years/ years/ t$e i"%at i"%at of follo'in t$ese la's an be seen. Sustainability bea"e a trend and a soial nor" for onsu"ers. Peo%le are yearnin for %roduts t$at $el% and ontribute in takin are of t$e en!iron"ent. $e s$ift to sustainable %raties and $oies/ no'adays/ does not "ean "ore e-%enses for o"%anies/ but "ore %rofit. Sustainability efforts are beo"in "ore and "ore eono"ially benefiial. n!est"ents on 8oin reen9 benefits t$e o"%any beause of t$e onsu"ers bein "ore and "ore a'are of t$e i"%ortane of buyin and usin %roduts t$at does not $ar" t$e en!iron"ent. $e resear$er in t$is artile belie!e t$at e!entually/ all o"%anies 'ill reali:e t$e need to transition into 8oin
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4reati!ity# Linkin $eory and Praties for ;ntre%reneurs
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reen9 no "atter '$at industry or '$at si:e t$eir o"%any is. Business Models 'ill e!entually reali:e t$e need to reate a "ore $olisti a%%roa$ in %roduin t$eir %roduts and ser!ies/ but for t$is to be done/ t$e 'ay business leaders t$ink about sustainability s$ould be $aned. Business ;duation and rainin 'ill be a !ital role in raisin a'areness about sustainability. $e resear$er belie!es t$at 4reati!ity is t$e ability to %ro!ide no!el solutions to rele!ant %roble"s. 4reati!ity an be a soure of o"%etiti!e ad!antae. 4reati!ity $el%s orani:ations in ada%tin to t$e $anin en!iron"ent. 4reati!ity is not t$e sa"e as inno!ation. nno!ation is t$e suessful i"%le"entation of reati!e ideas. 4reati!ity is t$e %reursor for inno!ation. $e reati!e %roess an be di!ided into t$ree# * =ariation (eneration of "any ideas t$ru brainstor"in) * Seletion (deidin '$at ideas are o%%ortunities) * etention (ability to
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Badal/ Saneeta B$ard'a> P$.< (201) Gallup Business Journal
Sustainable ;ntre%reneurs$i%# $e Moti!ation @ 4$allenes of Sustainable ;ntre%reneurs in ene'able ;nery ndustry.
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%er%etuate t$e idea) 4reati!ity "atters to entre%reneurs beause not only "ust t$eir initial ideas e-$ibit di"ensions of no!elty/ usefulness/ and a%%ro%riateness to >ustify fir" for"ation/ but t$e a%aity to sustainably reate o""erial !alue fro" ideas "ust be de"onstrated. ;ntre%reneurs s$ould reate orani:ations 'it$ an en!iron"ent t$at su%%orts reati!ity to be able to ada%t and inno!ate. Suessful entre%reneurs $a!e t$e ability to i"aine t$e future for t$eir orani:ations. ;ntre%reneurs are onstantly alert and ready to in sei:in o%%ortunities and ada%tin to $anes in t$e en!iron"ent. Hi$ly reati!e entre%reneurs are rule breakers/ $anin t$e nor"s and "akin it better. 4reati!e t$inkin entre%reneurs an fall %rey to 8inu"bent inertia.9 $ey stri!e in fousin on ro't$ but o!erlook t$e orani:ational fle-ibility. Soial ;ntre%reneurs$i% eno"%asses t$e ati!ities and %roesses undertaken to diso!er/
define/ and e-%loit o%%ortunities in order to en$ane soial 'ealt$ by reatin ne' !entures or "anain e-istin orani:ations in an inno!ati!e "anner ;o%reneurs$i% is %ursuin a business t$at $el%s a ertain setor in t$e eono"y. t uses reen %roesses and $as a life*lon o""it"ent in a$ie!in sustainability. Soial ;ntre%reneurs$i% is about reatin a solution t$at an $a!e a soial i"%at and $el% a soial setor. Sustainable ;ntre%reneurs$i% is t$e blendin of Peo%le/ Planet and Profit. $e resear$ers used 7 o"%anies (Po'er$ouse 'ind/ t$e Ar$i"edes/ Solar Sisteres/ 4leanfiled ;nery/ ,rban reen ;nery) to deter"ine t$e "oti!ation t$at ins%ired t$e reation of sustainable o"%anies. 4o"%anies in t$e ene'able ;nery business 'as "oti!ated to reate a sustainable orani:ation beause t$ey sa' t$e effets of t$e urrent soure of %o'er. $e $allene for t$ese o"%anies are t$eir usto"er %ere%tion and t$e lak of a'areness.