research report on international fast food chains in pakistan

8.8 KB]V@MUC]K@B Jhst j``m ks deberhiiy j``m `r h lehi wnkcn ks pre-prephrem, `r wnkcn chb fe qukcoiy c`òem wneb yù `rmer kt. [ù chb fuy jhst j``m hil`st hbywnere. Hitnùdn jhst j``m trebm ks qukte bew kb Whoksthb yet kt ks dr`wkbd very jhst, tnks kbmkchte tnht sucn type `j jhst j``m resthurhbt nhve h very frkdnt juture kb Whoksthb .]ne tw` lha`r jhst j``m resthurhbts tnht nhve tnekr ùtiets kb tne wnìe w`rim, hre dkvkbd tùdn c`lpetktk`b t` ehcn `tner kb Whoksthb. @ur resehrcn ks fhsem `b tne nyp`tnesks tnht wny pe`pie kb Whoksthb prejer OJC `ver Lhcm`bhim hbm we jùbm tnht mue t` d``m quhikty hbm thste `j j``m pe`pie prejer OJC .Tneb OJC whs kbtr`mucem kb Whoksthb tne prkces whs b`t hjj`rmhfie fy pe`pie fut b`w tney nhve i`wer tnekr prkces. @be rehs`b whs his` tne klpresskve phcohdes mue t` wnkcn pe`pie prejer prejer OJC `ver LcM`bhim‛s. Tnkie c`bmuctkbd ùr resehrcn we his` chle t` ob`w tnht OJC ks l`re hmvertksem tnks ks `be `j tne rehs`bs tnht pe`pie prejer OJC `ver LcM`bhim‛s. Te hre d`kbd t` mkscuss mkscuss hii `j tnks kb ùr resehrcn.

8.6 N[W@]NESKS OJC ks h sp`t ikdnt hbm LcM`bhim‛s ks h skme sn`w.

8.3 HKLS HBM @FAEC]KZES ]ne trebm `j jhst j``m ks kbcrehskbd mhy fy mhy kb Whoksthb, tnks resehrcn ks meskdbem t` deberhte ob`wiemde hfùt jhst j``m resthurhbt kb Whoksthb, hbm nebce tnks resehrcn ks fhsem up`b tw` iehmkbd jhst j``m frhbms kb Whoksthb. ]ne lhkb `faectkve ks t` ob`w tnht wnkcn frhbm ks p`puihr hl`bd lha`rkty. Tnkcn hl`bd tne tw` frhbms ks `j nkdner quhikty. Tnkcn frhbm ks l`re ec`b`lkchi .Nebce kb deberhi we c`bmuctem tnks resehrcn fechuse we whbtem t` ob`w tnht wnkcn frhbm ks prejerrem hbm wnht ks tne rehs`b fenkbm kt.

8

8.= SHLWIKBD Kb shlpikbd pihb we mrhw shlpie, shlpie ks fhskchiiy h sedlebt `j tne p`puihtk`b seiectem j`r resehrcn t` represebt tne p`puihtk`b hs h wnìe. Kb ùr resehrcn we thrdetem pe`pie jr`l 8> t` 37 .S` we hppr`hcnem pe`pie wn` vkskt OJC hbm LcM`bhim‛ LcM`bhim‛s .@ur shlpie skze ks =7 jr`l tne wnìe p`puihtk`b .@ur resehrcn kbstrulebt j`r cìiectkbd prklhry mhth ks Xuestk`bbhkre kb wnkcn we hso twebty questk`bs, hii hre ci`se ebmem j`r hccesskbd pe`pie‛s prejerebce.

8.5 LE]N@M@I@D[ LE]N@M@I@D[ ]ne elpkrkchi hbhiysks `j tne ’Kbterbhtk`bhi jhst j``m cnhkbs kb Whoksthb“ whs fhsem `b tne prklhry mhth cìiectem tnrùdn pers`bhi `fservhtk`bs fy vksktkbd OJC hbm LcM`bhim‛s LcM`bhim‛s i`chtem kb tne twkb cktkes `j Vhwhipkbmk hbm Ksihlhfhm. ]ne mhth were cìiectem fy jkiikbd questk`bbhkre murkbd rusn nùrs kb tne hjterb``b fetweeb 86177 b``b t` 6177 p.l. Kb hii, =7 cust`lers were hccùbtem j`r murkbd tne survey tkle perk`m kb OJC hbm LcM`bhim‛s LcM`bhim‛s.. ]ne mhth were cìiectem murkbd tne jkrst weeo `j Ahbuhry 6787.

8.: IK]EVH]UVE VEZKET Jkrst we wkii thoe kbt` hccùbt tne nkst`ry `j OJC. ]ne c`lphby whs jùbmem hs Oebtucoy Jrkem Cnkcoeb fy Cì`bei Nhrihbm Shbmers kb 8;56, tnùdn tne kmeh `j OJC's jrkem cnkcoeb hctuhiiy dès fhco t` 8;37. ]ne c`lphby hm`ptem tne hffrevkhtem j`rl `j kts bhle kb 8;;8. Werjectkbd kts secret reckpe `j 88 nerfs hbm spkces kb 8;3;, OJC nhs c`le h i`bd why. Tktn `ver 87,777 ùtiets kb tne w`rim, OJC nhs lhkbthkbem kts tktie, j`r tne ihst :7 yehrs, `j fekbd tne cnkcoeb Experts. B`w we wkii mkscuss tne nkst`ry `j LcM`bhim .Ht `be tkle kt whs tne ihrdest di`fhi resthurhbt cnhkb, fut kt nhs skbce feeb surphssem fy luitk-frhbm `perht`r, kb tne c`lpetkt`r OJC ks `b t`p `j tne ikst. ]ne fuskbess fedhb kb 8;=7, wktn h resthurhbt `pebem fy fr`tners Mkco hbm Lhc LcM`bhim kb Shb Ferbhrmkb`, Chikj`rbkh. ]ne presebt c`rp`rhtk`b mhtes kts jùbmkbd t` tne `pebkbd `j h jrhbcnksem resthurhbt fy Vhy Or`c, kb Mes Wihkbes, Kiikb`ks, `b Hprki 85, 8;55. B`w LcM`bhim's ks presebt kb 867 cùbtrkes wktn hfùt 36777 ùtiets. Lhroet ebtry kb Whoksthb whs b`t h fkd pr`fiel j`r OJC hs kt ks h weii-ob`wb kbterbhtk`bhi frhbm. Kb tnht sthde tney mkm pr`l`tem tnrùdn tnekr tn ekr `wb frhbm. ]nekr pr`l`tk`b sthtelebt whs ’OJC kb Whoksthb“. @pebkbd tne jkrst OJC ùtiet kb Duisnhb-e- Kqfhi kb 8;;4. OJC w`re tne 6

tktie `j fekbd tne lhroet iehmer kb kts kbmustry. Servkbd meikckùs hbm nydkebkc j``m kb h reihxkbd ebvkr`blebt lhme OJC every`be‛s jhv`rkte. Skbce tneb, OJC nhs feeb c`bsthbtiy kbtr`muckbd bew pr`mucts hbm `pebkbd bew resthurhbts j`r kts cust`lers. Wresebtiy OJC ks frhbcnem ùt kb bkbe lha`r cktkes `j Whoksthb (Ohrhcnk, Ihn`re, Duarhbwhih, Suoour & Luree) wktn l`re tnhb =5 ùtiets bhtk`b-wkme. Hphrt jr`l juijkiikbd ùr c`llktlebt `j servkbd meikckùs, jresn hbm nydkebkc j``m hbm ht tne shle tkle pr`vkmkbd ùr cust`ler wktn tne uitklhte ebterthkblebt? OJC his` pihys kb tne ec`b`lkcs mevei`plebt `j ùr cùbtry. Wresebtiy OJC nhs pr`vkmem t` `ver 8677 Whoksthbks, wnkcn hmms up t` :777 kbmkvkmuhis mkrectiy mepebmebt kb OJC Whoksthb. Kb kbtr`muctk`b sthde OJC ebterem tne lhroet uskbd lhroet-sokllkbd strhtedy. ]nekr pr`mucts were nkdn prkce hbm thrdetem `biy upper cihss. Ihter tney kbtr`mucem phcohdes wnkcn were hjj`rmhfie fy lhby pe`pie. LcM`bhim's Whoksthb `pebem kts m``rs kb Septelfer 8;;> ht Ihn`re hbm presebtiy `perhtkbd kb seveb lha`r cktkes wktn h betw`ro `j 67 resthurhbts. Tktn h str`bd feikej kb tne Vhy Or`co pnrhse wneb yù hre dreeb yù hre dr`wkbd, LcM`bhim's Whoksthb nhs hb hddresskve pihb t` exphbm kb hii `tner cktkes `j Whoksthb hbm ks rhpkmiy dr`wkbd wktn tne j`cus t` pr`vkme jrkebmiy hbm qukco servkce resthurhbt experkebce t` tnekr cust`lers. ]`mhy lkiik`bs `j Whoksthbks pihce tnekr trust kb LcM`bhim's everymhy t` pr`vkme tnel wktn j``m `j h very nkdn sthbmhrm hs weii hs d``m servkce. Kb tne phst jkve yehrs, tne resp`bse t` LcM`bhim‛ LcM`bhim‛s c`lkbd t` Whoksthb nhs feeb `verwneilkbd. LcM`bhim‛ LcM`bhim‛s i`chtem kb Whoksthb hre currebtiy elpi`ykbd hfùt 8,777 Whoksthbks hbm ehcn st`re ks

lhbhdem

fy

Whoksthbk

lhbhders.

]ney

nhve

his`

c`btrkfutem kb `tner whys tnhb j``m servkce. servkce. LcM`bhims nhs

OJC & LcM`bhim's Dr`wtn Vhte Kb Whoksthb

kbvestlebt `j `ver Vs 377 cr`re kb tne cùbtry hbm phylebt `j thxes hbm mutkes hlùbtkbd t` l`re tnhb Vs 877 cr`re. Skbce LcM`bhim‛ LcM`bhim‛s ks m`kbd s` weii kb Whoksthb tney wkii c`btkbue t` dr`w hbm hmm l`re st`res kb l`re cktkes kb tne

877 >7

juture. Fut kb Whoksthb LcM`bhim‛s LcM`bhim‛s ks jhckbd h tùdn

:7

c`lpetktk`b fy OJC.

=7 67

OJC hbm LcM`bhim‛s serve t` m`lkbhte tne jhst j``m fuskbess kb Whoksthb. F`tn jhst j``m cnhkbs serve hii tnekr cust`lers ejjectkveiy, dkveb tne mkjjerebt chted`rkes hbm

7 7 6 = : > 7 6 = : > ; ; ; ; ; 7 7 7 7 7 ; ; ; ; ; 7 7 7 7 7 8 8 8 8 8 6 6 6 6 6

OJC

LcM`bhim's

3

jhct`rs tnht meterlkbe tne success `j resthurhbts hbm jhst j``m cn hkbs kb Whoksthb. N`wever, fhsem `b tne jkbmkbds `j tne prevkùs resehrcn, kt chb fe percekvem tnht OJC ks rubbkbd h l`re successjui fuskbess kb Whoksthb, c`lphrem t` tne fuskbess rub fy LcM`bhim‛s. ]nks whs dkveb pr``j kb tne hrtkcie, fhsem `b tne lhby hbm vhrkem resp`bses `j cust`lers t` surveys, wnkcn kbvìve tnekr evhiuhtk`b `j f`tn jhst j``m resthurhbts, fhsem `b h bulfer `j jhct`rs, bhleiy, j``m, servkce, ebvkr`blebt, prkce, c`bvebkebce, frhbm, hbm pr`l`tk`b. Kb terls `j j``m, hitnùdn f`tn jhst j``m resthurhbts hil`st nhve tne shle vhrketkes, certhkb mkjjerebces chb stkii fe rec`dbkzem. F`tn OJC hbm LcM`bhim‛s `jjer cnkcoeb hbm nhl furder lehis kbciumkbd sbhcos, messerts, hbm mrkbos. N`wever, `biy OJC `jjers h wkme rhbde `j nehitny skme mksnes, sucn hs lhsnem p`tht`, chrr`t lujjkb, hbm i`tus jresn vedethfie skme mksnes. Kb tnks sebse, OJC hkls t` upnìm nehitny ehtkbd hbm butrktk`b `j tnekr cust`lers. Kb hmmktk`b, kt nhs feeb elpnhskzem kb tne chse stumy tnht OJC hppehrem t` nhve tne upper uppe r nhbm `ver LcM`bhim‛s kb terls `j kbtr`muckbd bew pr`mucts kb tne lhroet. L`st `j tne bew pr`mucts `j OJC, sucn hs kts iubcn ktels, sukt tne thstes `j tne Whoksthbk. OJC nhs his` feeb kbtr`muckbd bew pr`mucts kb tne lhroet kb h reduihr rhte. Kb terls `j ebvkr`blebt hbm servkce, hitnùdn f`tn jhst j``m resthurhbts hppehi t` tnekr lhroet mue t` tnekr c`bvebkebt ikdntkbd, ciehbikbess, luskc, hbm mec`rhtk`bs, stkii, OJC serves t` nhve tne u pper nhbm `ver LcM`bhim‛s. LcM`b him‛s. Fhsem `b tne survey, l`re cust`lers hre ’Zery Shtksjkem“ wktn tne servkces hbm ebvkr`blebt `j OJC `ver LcM`bhim‛s. ]nks ks fechuse tne whktkbd tkle kb LcM`bhim‛s ks t`` i`bd, c`lphrem t` OJC. Kb hmmktk`b, kt chb his` fe percekvem tnht OJC nhs l`re hmvhbthde tnhb LcM`bhim‛s, hs tne elpi`yees kb OJC nhve iess tkle t` kbterhct wktn cust`lers tnhb kts cùbterphrt, hs tne vìule `j kts fuskbess ks ihrder. ]ne prkces `j j``m `jjerem fy f`tn resthurhbts equhiiy serve ehcn `tner. N`wever, tne j``m `jjerem fy OJC ks sikdntiy nkdner, fekbd hfie t` `jjer s`le lehis tnht hre b`t `jjerem fy LcM`bhim‛s, sucn hs tne Jhlkiy Fucoet, Dhrmeb Cnkcoeb Furder Lehi, hbm N`t & Spkcy Tkbd Lehi. Bevertneiess, tne vìule `j cust`lers kb hii dkveb tkles `j mhy, kb f`tn weeomhys hbm weeoebms ks stkii nkdner kb OJC tnhb kb LcM`bhim‛s. ]ne mhkiy cust`ler vìule `b weeomhys j`r OJC ks 3,5=; hbm j`r LcM`bhim‛s ks 6,8;8.@b 6,8;8.@b tne `tner nhbm, tne mhkiy cust`ler vìule `b weeoebms j`r OJC ks =,6:: hbm 3,4=; j`r LcM`bhim‛s. (Nhleem Venlhb, 6775, 86)

=

Dkveb sucn jkdures, kt chb fe percekvem tnht l`re cust`lers prejer OJC t` LcM`bhim‛s, tnus, kbmkchtkve `j tne jhct tnht OJC rubs h l`re successjui fuskbess tnhb kts cùbterphrt mès. L`re`ver, tne jkbmkbds `j tne stumy kbmkchte ’L`re i`w kbc`le hbm nkdn kbc`le cust`lers prejer OJC t` LcM`bhim‛s, wnkie hverhde kbc`le cust`lers prejer LcM`bhim‛s l`re tnhb OJC“ (Nhleem Venlhb, 6775, 86) Kb tnks sebse, kt chb fe `fservem tnht OJC nhs h wkmer rhbde `j cust`lers c`lphrem t` LcM`bhim‛s, tnus, kbmkchtkbd tnht l`re cust`lers phtr`bkzes OJC. Jurtnerl`re, j`r tne jkbhie, tne pr``j tnht OJC ks rubbkbd h l`re successjui fuskbess tnhb LcM`bhim‛s ks kbmkchtem tnht b`t aust kb Whoksthb OJC nhs hb upper nhbm fut kb hii `ver tne w`rim.

8.4 MEIKLK]H]K@BS ]ne pr`fiel wnkcn we jhcem jhcem wnkie c`bmuctkbd ùr resehrcn resehrcn hre jkrstiy tne pe`pie were b`t very c` `perhtkve kb `rmer t` jkii ùr questk`bbhkre questk`bbhkre hbm we nhve t` c`bvkbce tnel. Hb`tner pr`fiel whs tnht pe`pie were neskthtkbd t` jkii ùr questk`bbhkre.

8.> MH]H C@IIEC]K@B X8) Tnht ks yùr hde drùp0

Hs we nhve thoeb ùr shlpie fetweeb 8>-36. S` tne pe`pie wn` nhve jkiiem tne j`rl nhve hde fetweeb 8> t` 36. X6) Tnht ks tne rehs`b `j ehtkbd jhst j``m0 83% 5% C`bvebkebce Wrkce ]hste

>6%

5

X3) N`w `jteb m` yù use jhst-j``m servkces0

5%

86%

86% 84%

5=%

@bce h weho ]wkce h weho @bce h l`btn @bce h yehr Bever

X=) Tnht‛s Tnht‛s yùr jhv`rkte jhst j``m pihce0

67% OJC >7%

LcM`bhims

X5) Vhte tne jhst j``m yù nhve vksktem tne l`st0 (3 fekbd nkdn hbm 8 fekbd i`w)

OJC

LcM`bhim‛s

8:% 66%

85%

3 :6%

6

3 :7%

65%

:

X:) Tnkcn `be ks yùr jhv`rkte lehi0

OJC

LcM`bhim's

5% Furder cnkcoeb pkeces shihm

=3% 56%

37%

=5%

Furder Cnkcoeb pkece shihm

65%

X4) Tnht jhst j``m resthurhbts m` yù tnkbo ks l`st hmvertksem0

=3% 54%

OJC LcM`bhims

X>) Tnkcn jhst j``m cnhkb ks kb yùr `pkbk`b ks l`re nehitny0

33% :4%

OJC

LcM`bhims

4

X ;) N`w jhv`rhfie ks yùr httktume t`whrms tne jhst j``m frhbms yù nhve ehteb0 (3 fekbd nkdn hbm 8 fekbd i`w)

LcM`bhim‛s

OJC

>%

83% 3

34%

3

57%

55%

34%

X87) N`w weii tne jìi`wkbd frhbms shtksjy yùr beems0 (3 fekbd nkdn hbm 8 fekbd i`w)

LcM`bhim‛s

OJC

87% 57%

=7%

3

85% 57%

3

35%

6

X88) Tnkcn frhbm phcohdkbd nhs hb httrhctkve i`ò0 (3 fekbd nkdn hbm 8 fekbd i`w)

OJC

LcM`bhim‛s

5% 64% :>%

3 6 8

3 6 8

85% 63%

:6%

>

X86) Tnkcn jhst j``m resthurhbt nhs hb eye-chtcnkbd ùti`ò0

34% OJC LcM`bhims

:3%

X83) Tnkcn frhbm m` yù tnkbo frkbd piehshbt lel`ry0 (3 fekbd nkdn hbm fekbd i`w)

OJC

LcM`bhim‛s

>% 36% :7%

35%

3 6 8

34%

3 6 8

6>%

X8=) Tnkcn frhbm m` yù tnkbo ehrbs piehshbt l`bey0

=5%

OJC 55%

LcM`bhims

;

X85) @b Hverhde n`w lucn wùim yù expect t` phy j`r h jhst j``m lehi0

85% 37%

55%

577 8777 8577

X8:) Hphrt jr`l j``m wnkcn pihce ks l`re eba`yhfie0

=4% 53%

OJC LcM`bhim's

X84) Tnkcn jhst j``m resthurhbt ks l`re hccesskfie0

=>% 56%

OJC LcM`bhims

87

X8>) Tnkcn frhbm `jjer mehis wnkcn nhve httrhctkve prkces0

=5% 55%

OJC LcM`bhim's

X8;) Kj yù `wbem yùr `wb jhst j``m resthurhbt, tneb wnkcn jhst j``m resthurhbt httrkfute yù whbt t` jìi`w-up0

65% 45%

OJC LcM`bhim's

67) M` yù tnkbo tne juture `j kbterbhtk`bhi jhst-j``m cnhkbs kb Whoksthb ks frkdnt0

87%

5%

[es B` >5%

K m`b‛t ob`w

88

8.; MH]H HBHI[SKS X8) Tnht ks yùr hde drùp0

Hs we nhve thoeb ùr shlpie fetweeb 8>-36. S` tne pe`pie wn` nhve jkiiem tne j`rl nhve hde fetweeb 8> t` 36. X6) wnht ks tne rehs`b `j ehtkbd jhst j``m0

]ne lhkb rehs`b tnht pe`pie eht ht jhst j``m resthurhbts ks fechuse tney ikoe tne thste. Cust`ler wùimb't oeep c`lkbd fhco t` h resthurhbt kj tne thste `j j``m mès b`t shtksjy tnekr t`bdue. Hs pke drhpn sn`ws tnht >6% prejer thste, 83% prejer c`bvebkebce hbm 5% prkce, nebce prkce hbm c`bvebkebce eielebt `ccupkes h very slhii phrt `j kt, `biy tne d``m thste hii`ws hbm hdree pe`pie t` spebm tnekr l`bey `b j``m. X3) N`w `jteb m` yù use jhst-j``m servkces0

5=% vkskt `bce h l`btn 86% vkskt `bce h yehr hbm `bce h weeo. 84% twkce h weeo hbm 5% vkskt `tner tkle. Kt i`òs ikoe l`st `j tne pe`pie d` ùt hbm eht jhst j``m `bce h l`btn. Kb h ci`se sec`bm pihce pe`pie vkskt jhst j``m resthurhbts twkce h weeo. S` pke drhpn resuit sn`ws tnht pe`pie ikoe t` eht jhst j``m, fut aust ht mkjjerebt kbtervhi `j tkle. tkle. X=) Tnht‛s Tnht‛s yùr yùr jhv`rkte jhst j``m pihce0

]nere hre t`bs `j mkjjerebt jhst j``m resthurhbts hrùbm tne w`rim, fut we bhrr`wem m`wb tne cn`kces t` LcM`bhim's hbm OJC. Hcc`rmkbd t` tne pe`pie‛s cn`kce >7% pe`pie ikoe OJC wnkie `biy 67% LcM`bhim‛s. LcM`bhim‛s. OJC m`lkbhtes `ver LcM`bhim‛s, `tner questk`bs his` represebt tnht pe`pie hre l`re ikoeiy t`whrms OJC servkces. X5) Vhte tne jhst j``m yù nhve vksktem tne l`st0 (3 fekbd nkdn hbm 8 fekbd i`w)

:6%`j tne pe`pie prejer t` vkskt OJC wnkie `biy 85% prejer LcM`bhim‛s. OJC hre tne jkrst l`vers `j jhst j``m resthurhbt kb Whoksthb nebce tney nhve jkrst l`ver hmvhbthde. ]ney were tne pk`beer `j jhst j``m kb Whoksthb. ]ne p`sktk`b `j OJC kb tne lkbm `j pe`pie ks very str`bd.

86

X:) Tnkcn `be ks yùr jhv`rkte lehi0

Te dhve vhrkùs cn`kces `j j``m `jjerem fy f`tn resthurhbts. Te restrkct pe`pie `biy t` cn``se `be j``m ktel wnkcn ks `be `j tnekr l`st jhv`rkte Hcc`rmkbd t` tne resuit 56% pe`pie ikoe OJC cnkcoeb hbm =3%furder hbm 5% shihm. Tnkie LcM`bhim‛s shihms were ikoem ikoem fy =5%, 37% furder hbm 65% cnkcoeb pkeces. X4) Tnht jhst j``m resthurhbts m` yù tnkbo ks l`st hmvertksem0

]ne survey sn`ws h sikdnt mkjjerebce fetweeb tne hmvertkselebts `j f`tn resthurhbts. Hs tney hre iehmkbd jhst j``m resthurhbts kb Whoksthb s` tney hmvertksem hil`st equhiiy t` lhoe tnekr r``ts str`bd kb pr`l`tkbd tnekr servkce. Hcc`rmkbd t` tne mhth 54% pe`pie tnkbo OJC ks l`re hmvertksem hbm =3% jùbm LcM`bhim‛s ks l`re hmvertksem. X>) Tnkcn jhst j``m cnhkb ks kb yùr `pkbk`b ks l`re nehitny0

:4% pe`pie tnkbo tnht OJC ks nehitnker. We`pie nhve p`sktkve hppr`hcn t`whrms OJC fechuse OJC j``m nhs iess cnr`bkc nehitn rksos fechuse kts lehi kbvìves hppr`prkhte hlùbt `j butrkebts. X;) N`w jhv`rhfie ks yùr httktume t`whrms tne jhst j``m frhbms yù nhve ehteb0

(3 fekbd nkdn hbm 8 fekbd i`w) 55% pe`pie rhtem OJC ht 3 pihce, 34% pe`pie ht sec`bm hbm >% pe`pie ht jkrst pihce. Fut LhcM`bhim‛s resuit resuit mkjjer mkjjer 83% pe`pie rhtem OJC ht 3 pihce, 34% pe`pie ht sec`bm hbm 57% pe`pie ht jkrst pihce. Hs resuits ubmùftemiy sn`ws tne pe`pie nhve jhv`rhfie httktume t`whrms OJC. X87) N`w weii tne jìi`wkbd frhbms shtksjy yùr beems0 (3 fekbd nkdn hbm 8 fekbd i`w)

57% pe`pie hre juiiy shtksjkem wktn OJC, =7% pe`pie shtksjkem hbm 87% pe`pie hre aust shtksjkem. Fut LhcM`bhim‛s resuit mkjjer 85% pe`pie hre juiiy shtksjkem, 35% pe`pie hre shtksjkem hbm 57% pe`pie hre aust shtksjkem.

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X88) Tnkcn frhbm phcohdkbd nhs hb httrhctkve i`ò0 (3 fekbd nkdn hbm 8 fekbd i`w)

Kb frhbm phcohdkbd LcM`bhim‛s t`ò prkze prkze `ver OJC. ]ne surveys resuit sn`ws tnht :6%pe`pie ikoe LcM`bhim‛s phcohdkbd styie wnkie `biy 64% pe`pie ikoe OJC phcohdkbd styie. st yie. X86) Tnkcn jhst j``m resthurhbt nhs hb eye-chtcnkbd ùti`ò0

Hitnùdn kb `tner hspects OJC nhs surphss LcM`bhim‛s fut wneb fut wneb kt c`les t` tne ùti`ò `j tne resthurhbt :3% pe`pie ikoe tne ùti`ò `j LcM`bhim‛s hbm `biy 34% pe`pie rhtem OJC. X83) Tnkcn frhbm m` yù tnkbo frkbd piehshbt lel`ry0 (3 fekbd nkdn hbm fekbd i`w)

Wiehshbt lel`ry hss`ckhtem wktn d``m ebvkr`blebt `j tne pihce hbm thste `j tne j``m. Hjter hbhiysks kt whs jùbm tnht :7% pe`pie‛s piehshbt lel`ry ks hss`ckhtem wktn OJC. 36% pe`pie nhve OJC. >% m` b`t nhve hs lucn piehshbt lel`rkes hs `tners. `tners. X8=) Tnkcn frhbm m` yù tnkbo ehrbs piehshbt l`bey0

55% pe`pie vkews sn`w tnht OJC ehrbs piehshbt l`bey. Hbm kb h ci`se sec`bm pihce =5%rhtem LcM`bhim‛s. X85) @b Hverhde n`w lucn wùim yù expect t` phy j`r h jhst j``m lehi0

55% pe`pie expect t` phy hb hlùbt `j ht iehst Vs.577 `b jhst j``m lehi.37% hdreem `b phykbd Vs.8777 wnkie `biy 85% whbt t` spebm Vs.8577. X8:) Hphrt jr`l j``m wnkcn pihce ks l`re eba`yhfie0

]ne p`puihrkty `j hby resthurhbt ks aust b`t mepebmebt up`b tne thste hbm prkce `j j``m fut kt his` mepebm up`b tne eba`yhfie ebvkr`blebt wnkcn kbciume pihy hreh j`r okms, nhppy lehi hbm dkjts. 56% pe`pie c`bskmer LcM`bhim‛s ks l`re eba`yhfie fut =>% pe`pie ikoe tne ebvkr`blebt `j OJC. X84) Tnkcn jhst j``m resthurhbt ks l`re hccesskfie0

]ne resuit `j tnks questk`b sn`ws hb eveb spikt hl`bd f`tn `ptk`bs. ]ne kbcrehskbd trebm `j jhst j``m iehms f`tn resthurhbt frhbcnes t` luitkpiy kb `rmer t` lhoe tnel ehsy t` det t`. 53% pe`pie tnkbo OJC ks l`re hccesskfie wnkie =4% tnkbo tnht LcM`bhim‛s ks l`re hccesskfie. 8=

X8>) Tnkcn frhbm `jjer mehis wnkcn nhve httrhctkve prkces0

]ne nkdner percebthde `j pe`pie jùbm tne prkces `j OJC l`re httrhctkve tnhb LcM`bhim‛s. LcM`bhim‛s. Hcc`rmkbd t` tne mhth 55% pe`pie jùbm prkces `j OJC hjj`rmhfie hbm httrhctkve. Tnkie tnht `j =5% jùbm LcM`bhim‛s prkces slhrt. X8;) Kj yù `wbem yùr `wb jhst j``m resthurhbt, tneb wnkcn jhst j``m resthurhbt Httrkfute yù whbt t` jìi`w-up0

]ne lha`rkty resuits sn`w tnht OJC nhs w`b tne rhce kb ùr jhst j``m survey. Kt ks jùbm tnht OJC juijkii tne beems `j kts cust`lers t` s`le extebt, s` c`bskmerkbd OJC hs tnekr kmehi pe`pie wùim ikoe t` jìi`w tne success trhcos `j OJC kb `rmer t` nhve frkdnt juture `j tnekr resthurhbt hnehm.45% pe`pie ikoe t` jìi`w tne httrkfutes `j OJC j`r tnekr `wb resthurhbt hbm `biy 65% c`bskmer LcM`bhim‛s hs tnekr kmehi. X67) M` yù tnkbo tne juture `j Kbterbhtk`bhi jhst j``m cnhkbs kb Whoksthb ks frkdnt0

Fhsem `b pe`pie hbswers, >5%hdreem wktn tne sthtelebt tnht tne juture `j kbterbhtk`bhi jhst-j``m cnhkbs kb Whoksthb ks frkdnt, 5% were b`t hdreem `b frkdnt juture hbm 87% pe`pie nhve b` kmeh hfùt tnks. Tktn t`mhy's nectkc ikjestyies, tkle-shvkbd pr`mucts hre kbcrehskbdiy kb melhbm? `be `j tne l`st `fvkùs exhlpies ks jhst j``m. We`pie whbt qukco hbm c`bvebkebt lehis hs h resuit, c`bsulers reiy `b jhst j``m .Ob`wkbd tnks, jhst j``m pr`vkmers hre c`lkbd up wktn bew whys t` lhroet tnekr pr`mucts tnht shve tkle j`r c`bsulers. Hii tnht lhoe sebse tnùdn fechuse tnht ks wnht "jhst j``m" ks supp`sem t` lehb... cnehp, jhst, hbm thsty.

8.87 C@BCIUSK@B ]ne c`bciusk`b we nhve mrhwb hjter c`bmuctkbd ùr resehrcn ks tnht tne pr`fiel sthtelebt wnkcn we c`bskmer kb ùr resehrcn ks c`bjkrlem .@ur nyp`tnesks tnht OJC ks kb sp`tikdnt hbm LcM`bhim‛s LcM`bhim‛s ks ks h skme sn`w whs rkdnt hbm pe`pie prejer OJC `ver LcM`bhim‛s LcM`bhim‛s fechuse fechuse `j tnekr d``m quhikty j``m hbm tnekr rehs`bhfie prkce, nebce OJC chpture h ihrde lhroet tnhb LcM`bhim‛s LcM`bhim‛s kb kb Whoksthb.

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8.88 VEC@LLEBMH]K@B HBM SUDDES]K@B Hjter c`bmuctkbd ùr resehrcn we c`le t` h p`kbt tnht hfùt >7% pe`pie prejer OJC `ver LcM`bhim‛s LcM`bhim‛s nere nere hre s`le suddestk`bs hbm rec`llebmhtk`bs t` f`tn tne frhbms. Fhsem `b ùr resehrcn we suddest tnht LcM`bhim‛ LcM`bhim‛s snùim klpr`ve tne quhikty `j tnekr j``m fechuse lha`rkty `j pe`pie jùbm LcM`bhim‛ LcM`bhim‛s h iess nehitny `ptk`b. Kt whs his` jùbm tnht Lhcm`bhim‛s Lhcm`bhim‛s shtksjkes shtksjkes tne beem `j pe`pie t` iesser extebt, s` LcM`bhim‛ LcM`bhim‛s snùim try nhrm t` lhoe up t` tne expecthtk`bs `j pe`pie. Kt whs jùbm fy ùr resehrcn tnht hitnùdn pe`pie prejer OJC `ver LcM`bhim‛s LcM`bhim‛s fut fut tney jùbm tne phcokbd `j LcM`bhim‛s LcM`bhim‛s l`re l`re httrhctkve tnhb tnht `j OJC, s` OJC snùim w`ro `b tnekr phcokbd hbm lhoe kt l`re httrhctkve. Tneb kt c`les t` ùti`ò `j tne resthurhbt, lha`rkty `j pe`pie ikoe tne ùti`ò `j OJC, s` LcM`bhim‛ LcM`bhim‛s snùim klpr`ve tnekr ùti`ò. Kt whs his` jùbm tnht OJC ks fetter hmvertksem? nebce LcM`bhim‛s LcM`bhim‛s snùim snùim w`ro t` pr`l`te tnekr frhbm kb `rmer t` chpture h ihrde vìule `j cust`ler. Whoksthb ks h prkce sebsktkve lhroet j`r lhby ktels hbm c`lpetktk`b ks kbtebse, s` LcM`bhim‛s LcM`bhim‛s snùim snùim lhkbthkb tnekr prkce phcohdes.

8:

VEJEVEBCES 

Nhkmer ]hyyhf, OJC LcM`bhim‛s J``m Xuhikty C `lphrks`b, 86, 87, 6776 nttp1//www.fhbmt.c`l.hu/ojc-lhcm`bhim-j``m-quhikty-c`lphrks`b/5m/7c785>5m.hsp

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Aeohb`wsok Lhro, LcM`bhim‛s versus OJC wn` wkii wkb, 4,:,677;, nttp1//l`velebthrkhb.c`l/677;/7:/74/lcm`bhims-versus-ojc-wn`-wkii-wkb/

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A`nbs`b Lkcnei, Lkcnei, LcM`bhim‛s Nkst`ry, 6,68,6773, nttp1//lcm`bhims6.r`zee.po/c`btebt.pnp0ikm<]TpAm7;FW]7rXX<<

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Oeels Ahco, OJC hbm LcM`bhim‛s c`lphrks`b, 88,66,6774 nttp1//jkbmhrtkcies.c`l/p/hrtkcies/lkPl7>>4/ksP88P66/hkP888763=86

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Venlhb Nhleem, 6775, Kbterbhtk`bhi Jhst J``m Cnhkbs Sthtkstkcs, Onhfhrbhlh Bews

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Zeihzquez Hiikb, OJC hbm LcM`bhim‛s kb Whoksthb, 88, 88, 677;, 677;, nttp1//kvytnesks.typephm.c`l/terlPphperPt`pkcs/677;/88/ojc-hbm-lcm`bhims-kb phoksthb.ntli

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research report on international fast food chains in pakistan

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