Questionnaire of Honda Activa Jiten & Bhavik

QUESTIONNAIRE On CUSTOMER SATISFACTION SATISFACTION OF HONDA ACTIVA  1). Why did your need arise to purchase moped? 

Need

Easier than bike

Looks

Others.

Easy to use

Easy to maintain maintain

2). Why did you prefer Honda Activa? (Rank them from 1 to 5) 

Cheaper  Good mileage Easy to Drive Company¶s Image Other.

3). From where did you get reference or information of Honda Activa? (Multiple tick mark a llowed) llowed) 

Friends

Relatives

Dealers¶

Promotional Promotiona l Advertisement Advert isement

Sales person perso n

Mass Media

4). Which were your alternative against Ho nda Activa? 

TVS Scooty Mahindra Duro

Suzuki Access Hero Honda Pleasure.

Others.

5). Are you Satisfied with the price of the Honda Activa? 

Highly Dissatisfied Dissatisfied  Neither satisfied nor dissatisfied Satisfied Highly satisfied.

6). While purchasing Honda Activa which Facto rs/ Features do you consider most important? (Rank them in order of importance) 

1. Price. 2. Availability. 3. Mileage/ average. 4. Engine efficiency. 5. Maintenance. 6. Pick up. 7. Look (Colour). 8. Resale Value. 9. After Sales Service

7). Since how long you are using Honda Activa? 

Less than 6 month 3 to 6 year

6 month to1 year More than 6 year 

1 to 3 year 

8). Give your opinion regarding attributes of Honda Activa.

Attributes

Highly Dissatisfied

Dissatisfied

Neither satisfied nor dissatisfied

Engine Efficiency Mileage (or) Average Pick up Maintenance Price Look  Durability After Sales Service

9). What change you require in available model? 

10). Will you prefer to Purchase Honda Activa Next time? 

Yes

No

Can¶t say.

11). Will you recommend to other to purchase Honda Activa? 

Yes

No

Satisfied

Highly Satisfied

12). According to you, which one is the best competitor of the Honda Activa? 

.

13). Overall are you satisfied with Honda Activa? 

Highly Dissatisfied Dissatisfied  Neither satisfied nor dissatisfied Satisfied Highly Satisfied

Personal Details

1).

Name:

2). Age 3). Gender: M/F 4). Occupation: 5). Contact no: 6). Annual Income: Less than 1.5lakhs

1.5

to 3lakhs

More than 3lakhs