Effects of Brand Personality : This work (in progress) contributes to the literature on effects of brand personality in the following ways: (1) Investigation about brand personality might ha…Full description
Eysenck-personality-questionnaire-pdf
Brand Image Questionnaire Name of the consumer: _______________________ Address: Street address __________ City ___________ State____________ Zip code ________ Mobile number: __________…Full description
Full description
16 PERSONALITY FACTOR QUESTIONNAIRE (16PF)
bbFull description
Maruti Suzuki Questionnaire on Brand EquityFull description
Successo CAterina Valente
Customer satisfaction on Patanjali Beauty Products
antigone
consumer buying behavior of Samsung Ac's
Full description
Full description
hiiFull description
Full description
questionnaire on shampoo penetration in rural marketsDescription complète
questionnaireDescription complète
yes
In today's competitive market, brands have to strive to create a distinct differentiation for the competitive edge and survival. As the functional differentiation tends to lose the novelty for the consumers, marketers resort to symbolic differences.
We will ask respondents to link attributes they associate to LP and symbolic associations to LP along with Van Huesen No limit to the options given in symbolic associative questions – so add more if you feel like adding esp. e sp. music/movie Also the question on attribute linkage – I have added adjectives that generally emcompass a range of association, ofcourse all possible cannot be added, just review those too We need to find info on The actual brand personality of LP; will look at this later on If all OK just make it in questionnaire format and send me
Demographics name age income gender Home Residence
Symbolic
If LP were a movie James bond flick/tranporter/dark knight/ godfather/ Sherlock holmes/ midnight in paris/
If LP were an actor - Bale/DI caprio/jo hnny depp/g clooney/AL Pacino/owen Wilson/ cruise/ If LP were a musician/band beatles/Kishore kumar/metallica/jazz –Add some more you think are relevant & aspirational If LP was a car - ferrari/hummer/rolls royce/aston martin/Porsche/Mustang/prius/jaguar Add some more you think are relevant & aspirational If LP was an occupation - Actor/Musician/athlete/Writer/racer / explorer/activist/investment banker/ creative director/Pilot your idea of an ideal weekend - rock concert/club Party/Movies/Relax with family/bowling/pool/book discussion club/social conference/ feast at a restraint/reading If LP were a magazine to read - India Today/Mens Health/Sportstar/GQ/Economist/Lonely planet/Better Photography/People/Caravan/Tehelka/News Photography/People/Caravan/Tehelka/Newsweek/ week/ If LP was a dream travel destination - Hawaii/African Safari/V enice/Las Vegas/Egpyt/amazon/Greece/Bali/Miami/Monte Carlo If LP was a cuisine - Italian/Mughlai/Thai/Lebanese/Continental Japanese/French/Mexican/street food
Have you bought from Louis Philippe & Van Huesen? Rate on following parameters 5 point likert scale Quality Designs Stitching Variety Price Durability Touch and Feel
Attributes you associate with LP and Van Huesen 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29.
