Professional English in Use Medicine Book With Answers Sample Pages
Complete First Certificate Upper Intermediate Students Book Pack With Answers Table of ContentsDescripción completa
English Course BookDescripción completa
English Course BookDescrição completa
Full description
Full description
Full description
Professional English in Use Finance Marketing Management English Language
English book for student.
Professional English in Use Finance Marketing Management English LanguageDescrição completa
Professional English in Use Medicine
English book for student.Descripción completa
English book for student.Descripción completa
Constitutionality of Capital PunishmentFull description
Advanced Accounting by Zeus Milan
Advanced Accounting by Zeus Milan
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arth Ar thur ur Mck eown eo wn and an d Ros Ro s Wrig Wr ight ht Table of Contents More information
Contents INTRODUCTION
6
Perspectives on management
8
10
Organization structures
MARKETING
Some management gurus
12
A Henri Fayol (1841–1925) B Frederick Winslow Taylor (1856–1915) C Peter Drucker (1909–2005)
Management in different sectors
Resources managers use
14
16
15
18
20
Using the Internet for marketing
16
Doing business online
36
38
A The four Ps online B Viral marketing in action C Doing business online
22
Processes
40
A Managing operations overview B Porter’s value chain C Contingency planning and risk
Professional Professional English in Use Management
A Market research online B The Long Tail and and Freemium
17 A The new product development process B Is there a need for a product or service?
Market research
OPERATIONS
of market research in the innovation process 2
Feasibility studies
32
A STEEP analysis B Market research methods
A Criteria for screening ideas B Trevor Trevor Baylis: a case study on the value
8
The marketing mix
marketing mix B Product life cycle 14
market research in the innovation process 1
Screening ideas
30
A The four Ps / the seven Ps of the
A Sources of innovation B Trevor Baylis: a case study on the value of
7
Marketing planning coffee retail outlet
13
INNOVATION Innovation and creativity
28
A The benefits of marketing planning B SWOT analysis – Caffè Italia, a UK
A Data and information B Time C Money
6
Marketing principles
A Needs and wants B Development of marketing techniques
12
A Private B Public C Not for profit
5
26
10 11 1 1
4
Intellectual property
A Patents B Software piracy C Creative Commons
A Organizational structures B An example of a divisional structure
3
24
adoption of new products B The Maclaren Baby Buggy C Some disasters
A What is managing? B Mintzberg C Management practice
2
New product development in practice
A Diffusion of innovation and customer
MANAGEMENT IN CONTEXT 1
9
3
www.cambridge.org
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arthur Mck eown and Ros Wright Table of Contents More information
18
Suppliers
42
A Supply chains B Purchasing C Outsourcing
19
Managing quality
Customer care
44
46
48
A Just-in-time and online inventory
50
A The recruitment and selection process B Recruitment of temporary staff C Employment legislation and equal
Motivation and job design
Teams
Managing knowledge and learning in organizations
33
54
Mergers and acquisitions
72
A Value creation and synergy B Implementing M&As and post-merger
56
34
Corporate governance
74
A Company ownership and the principal-
agency problem B Executive compensation C The board of directors 35
58
60
A Transactional and transformational leaders B Is there a difference between leadership
Risk management
76
A Risk management and financial planning B Risk management and investment
36
Leadership
70
integration
A Learning organizations B Knowledge management
27
Raising finance – equity and debt
Manchester United
A Tuckman B Belbin C Emotional intelligence
26
68
A Venture capital and private equity B A good business plan C Debt or equity financing – Microsoft and
A 360-degree feedback B Training options
25
Banking and financial services
A Zopa and the banks B Applying for a bank loan C Cash management services and payment
52
characteristics model
Performance appraisal, feedback, training and development
31
32
A Herzberg B Hackman and Oldham’s job
24
66
products
opportunities 23
Business valuation and interpretation of accounts
A case study in valuation of assets B A shareholder’s perspective
PEOPLE AND HUMAN RESOURCES Recruitment and selection
64
A How much is a business worth?
management B Online tendering
22
Financial accounting and management accounting
A Financial accounting B Management accounting
30
Operations online
62
FINANCE 29
A Customer relationship management (CRM) B Customer journey mapping
21
Managing across cultures
A Hofstede B Cross-cultural competence C Cross-cultural differences
A Quality B ISO 9001:2008 C EFQM
20
28
Managing in difficult times 78
A A year that changed the world B Capital markets and the credit crunch
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arthur Mck eown and Ros Wright Table of Contents More information
STRATEGY AND CHANGE 37
Strategic options
40
80
A Porter – competitive forces B Ansoff – product development versus
market development C Case study: the world watch industry
Action planning
86
A Implementing strategy – management by
objectives B SMART objectives C Resource allocation
Appendix: US English terms
88
A Gaining competitive advantage through
Answer Key
90
corporate strategy B Mission, tactics and operational planning C Scenario planning
