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Professional English in Use Finance Marketing Management English Language
English book for student.
Professional English in Use Finance Marketing Management English LanguageDescrição completa
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Constitutionality of Capital PunishmentFull description
Advanced Accounting by Zeus Milan
Advanced Accounting by Zeus Milan
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arth Ar thur ur Mck eown eo wn and an d Ros Ro s Wrig Wr ight ht Table of Contents More information
Contents INTRODUCTION
6
Perspectives on management
8
10
Organization structures
MARKETING
Some management gurus
12
A Henri Fayol (1841–1925) B Frederick Winslow Taylor (1856–1915) C Peter Drucker (1909–2005)
Management in different sectors
Resources managers use
14
16
15
18
20
Using the Internet for marketing
16
Doing business online
36
38
A The four Ps online B Viral marketing in action C Doing business online
22
Processes
40
A Managing operations overview B Porter’s value chain C Contingency planning and risk
Professional Professional English in Use Management
A Market research online B The Long Tail and and Freemium
17 A The new product development process B Is there a need for a product or service?
Market research
OPERATIONS
of market research in the innovation process 2
Feasibility studies
32
A STEEP analysis B Market research methods
A Criteria for screening ideas B Trevor Trevor Baylis: a case study on the value
8
The marketing mix
marketing mix B Product life cycle 14
market research in the innovation process 1
Screening ideas
30
A The four Ps / the seven Ps of the
A Sources of innovation B Trevor Baylis: a case study on the value of
7
Marketing planning coffee retail outlet
13
INNOVATION Innovation and creativity
28
A The benefits of marketing planning B SWOT analysis – Caffè Italia, a UK
A Data and information B Time C Money
6
Marketing principles
A Needs and wants B Development of marketing techniques
12
A Private B Public C Not for profit
5
26
10 11 1 1
4
Intellectual property
A Patents B Software piracy C Creative Commons
A Organizational structures B An example of a divisional structure
3
24
adoption of new products B The Maclaren Baby Buggy C Some disasters
A What is managing? B Mintzberg C Management practice
2
New product development in practice
A Diffusion of innovation and customer
MANAGEMENT IN CONTEXT 1
9
3
www.cambridge.org
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arthur Mck eown and Ros Wright Table of Contents More information
18
Suppliers
42
A Supply chains B Purchasing C Outsourcing
19
Managing quality
Customer care
44
46
48
A Just-in-time and online inventory
50
A The recruitment and selection process B Recruitment of temporary staff C Employment legislation and equal
Motivation and job design
Teams
Managing knowledge and learning in organizations
33
54
Mergers and acquisitions
72
A Value creation and synergy B Implementing M&As and post-merger
56
34
Corporate governance
74
A Company ownership and the principal-
agency problem B Executive compensation C The board of directors 35
58
60
A Transactional and transformational leaders B Is there a difference between leadership
Risk management
76
A Risk management and financial planning B Risk management and investment
36
Leadership
70
integration
A Learning organizations B Knowledge management
27
Raising finance – equity and debt
Manchester United
A Tuckman B Belbin C Emotional intelligence
26
68
A Venture capital and private equity B A good business plan C Debt or equity financing – Microsoft and
A 360-degree feedback B Training options
25
Banking and financial services
A Zopa and the banks B Applying for a bank loan C Cash management services and payment
52
characteristics model
Performance appraisal, feedback, training and development
31
32
A Herzberg B Hackman and Oldham’s job
24
66
products
opportunities 23
Business valuation and interpretation of accounts
A case study in valuation of assets B A shareholder’s perspective
PEOPLE AND HUMAN RESOURCES Recruitment and selection
64
A How much is a business worth?
management B Online tendering
22
Financial accounting and management accounting
A Financial accounting B Management accounting
30
Operations online
62
FINANCE 29
A Customer relationship management (CRM) B Customer journey mapping
21
Managing across cultures
A Hofstede B Cross-cultural competence C Cross-cultural differences
A Quality B ISO 9001:2008 C EFQM
20
28
Managing in difficult times 78
A A year that changed the world B Capital markets and the credit crunch
Cambridge University Press 978-0-521-17685-9 – Professional English in Use Management Arthur Mck eown and Ros Wright Table of Contents More information
STRATEGY AND CHANGE 37
Strategic options
40
80
A Porter – competitive forces B Ansoff – product development versus
market development C Case study: the world watch industry
Action planning
86
A Implementing strategy – management by
objectives B SMART objectives C Resource allocation
Appendix: US English terms
88
A Gaining competitive advantage through
Answer Key
90
corporate strategy B Mission, tactics and operational planning C Scenario planning