ITC LIMITED Enduring Value
Presented By: Mohit Gagan Anup Namrata Suneel
HISTORY ITC was incorporated on August 24,1910 under the name of IMPERIAL TOBACCO COMPANY COMPANY of India ltd. In 1974 companys name was changed to INDIAN TOBACCO COMPANY LTD.
From
September 18,2001, companys name has effectively become ITC Ltd.
ABOUT THE COMP CO MPANY ANY Diversified
group of companies with operations in various industry segments from cigarettes to apparels.
Annual turnover is of the order US$2.4 billion
One of the largest retailing network in the country
Ranked 8th in the ET 500 survey.
Products Cigarettes, hotels, apparels, paper, etc.
ITC IS RATED AMONG THE India's
`10 Most Valuable (Company) Brands', by the Economic Times.
Most Reputable Companies by Forbes magazine
among Asia's 50 best performing companies by Business Week
World's
India's
Most Valuable Companies by Busine Bus iness ss Today. Today.
FMCG & CIGRATES
HOTELS & I.T.
AGR I BUSINESS
PAPERBOARD & PACKAGING5
Product Mix Mix of of ITC Ltd FMCG
Hotels
Cigarettes
Paper Boards
Foods
Lifestyle Retailing Education Stationary
Paper boards & Packaging
Packing
&
IT
AgriBusiness
Leaf Tobacco
Agri Commodit ies
Safety Matches e-Choupal Agarbaties
Hotels
& Tourism
ITCs Hotel Business
1.ITC made its entry into the HOTELS business in 1975 from chennai. 2.It consists of over 70 hotels across India 3.These include super deluxe and five star hotels, heritage palaces, havelis havelis and resorts and full service budget budget hotels.
Category
Brand
Positioning
Luxury Upper upscale Upscale - mid-scale Heritage
ITC Hotel: Luxury Collection WelcomHotel: Sheraton Fortune Hotels WelcomHeritage
"Mansions of Luxury" "Passion for Quality" "Promise of True Value" "Unique Experiences"
FMCG PRODUCTS 1. CIGARETTES 2.
FOODS
3. LIFESTYLE RETAILING 4. PERSONAL CASE 5. EDUCATION UCATION AND STATIONARY 6. SAFETY MATCHES 7. AGARBATTIS
FMC FM CG - Cig Cigaret aretttes
ITCs
Cigarettes Business
1. Market leader in India. 2. Highly popular popular portfolio of brands brands includes Insignia, India Kings, Classic, Gold Flake, Silk Cut, Navy Cut, Scissors, Capstan, Berkeley, Bristol and Flake. 3. Exte Extens nsiv ive e FMCG FMCG dist distri ribu buti tio on netw networ ork k 1. Direct servicing of 85000 markets & 2. Nearly two mil million retail outlets 11
Upper Class Brands: Brands: Insignia, India Kings and and Classic, Berkeley Berkeley Middle Class Brands: Gold Flake, lake, Silk cut and Navy cut, & Scissors Lower Class Brands: Brands: Bristol, flake, & Capstan.
FOODS The Foods business business is today represented represented in 4 categories in the market. These are: 1. Ready To Eat Foods 2. Staples 3. Confectionery 4. Snack Foods
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1. Kitchens of India pickles, masalas, curry pastes, ready made foods
2. Aas Aashirv hirvaa aad d atta, sal salt, t, paste, chilli powders
AASHIRWAD FLOUR
Aashirwaad Select atta Chakki at atta
SPICES SPIC ES Chilli powder Turmeric Ccoriander Pickle mirch
INSTANT INSTANT MIXES Gulab jamun Rava idli Rice idli Rice dosa Kham Khaman an dhok dhokla la Rasmalai Vada ada mi mixx
KITCHEN OF INDIA
CURRY PASTES
CONSERVES
Butter Butter chi chick cken en
Strabb Strabbery ery & mint mint
Fish
Pineapple & green Ma Mango & jeera
Bohri
pepper
Yakhni Pulav halwa
curry
Dum Aloo
Apple & Cinnamon
CHUTNEYS
BIRYANIS BIRYANIS
Shredd Shredded ed mang mango o Noorma Noormahal hal Mango & garlic
DESERTS
Jodhpu Jodhpuri ri Moong dal Awadhi badam badam halwa halwa
3.Sunf .Sunfeast east
biscuits, biscuits, cak cakes, es,
pasta 4.min 4.mintt-o toff toffee eess5.Candy 5.Candyman man eclairs eclairs,, fruity, fruity, different different flavours 6.Bingo 6.Bingo!! chips chips and and snacks snacks
FOODS
Mint
Candyman
Minto Minto co cool ol blue blue
Fruit
Minto fresh
Butter Butter scotch licks
Orange mint
Eclairs
Lemon Lemon mint mint
Natkhat Natkhat mango mango
fun
Natkh Natkhat at guav guava a Mango links Cofitino
SUNFEAST BISCUITS
SPECIAL SNACKY GLUCOSE
DREAM-CREAM
Butter
Chilli
Orange
Choco
Cashew
flakes
Milky magic
MARIE GOLDEN BAKERY Orange
FIT-KIT
Coconut
Vitamin
Vanilla
Butter nut
Multigrain
Crunchy Classic Nice
Orange
Butter scotch
Coconut salted
Milk cream
PASTA: MASALA FLA FL AVOUR: Cheese, pizza, chicken, & benne vita
LIFESTYLE RETAILING WILLS LIFES FESTYLE TYLE--
THE FASHION
DESTINAT NATION INCLUDES-Wills
Classic work wear ,Wills Sport relaxed wear, Wills Clublif Clublife e ev evenin ening g wear wear
,Wills Signature, John Players
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LIFE STYLE RETAILING WILLS LIFE STYLE
Wills Classic Wills Sports Wills Clublife Wills Signature John Play Players ers
PERSONAL CARE
Products- Fragrances, ragrances, shampoos, shower gels, conditioners, beauty bath soaps. ITC's Personal Personal Care portfolio under the 'Essenza Di Wills', 'Fiama Di Wills', 'Vivel Di Wills' 'Vivel UltraPro', UltraPro', 'Vivel' and 'Superia' brands has received encouraging encouraging consumer response and is being progressively extended nationally.
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PERSONAL CARE
VIVEL D¶WILLS
ESSENZA µWILLS
SUPERIA
FIAMA D¶WILLS
.
SOAPS
EVERYDAY MILD SHEER RADIANCE SHEER CREAM
AQUA BALANCE SOAPS
YOUN YOUNG G GLOW GLOW SATIN SATIN SOFT
FRAGN FRAGNANT ANT FLOWER FLOWER SOFT SANDAL SANDAL
SHAMPOO
SHINY BLACK VIBRANT GREEN SHAMPOO
SHINE & GLOW SOFT & FRESH
SILKY SILKY STRON STRONG G
EDUCATION AND STATIONARY 1.ITCs stationery Brands are marketed as Classmate and Paper Kraft. 2.Expressions Greeting Cards..
3.CLASSMATE-Indias 3.CLASSMATEtruly largest National brand
SAFETY MATCHES AND AGARBATTIS
1. Incl Includ ude e pop popul ular ar bran brands ds li likke Mangaldeep, 2. Aim, Aim Mega and Aim Metro.
ITCs Information
& Technology Business
1.ITC InfoTech, a global IT services services company com pany,, is today one of Indias fastest growing IT and ITES service providers. 2.Providing outsourced IT solutions and services to leading global customers. 3.ITC InfoTech nfoTech
has has a strength of over 2,000 2,0 00 employees and delivery centers centers across North America, Europe and 28
4.Asia-Pacific that serve Fortune-listed Fortune -listed companies in 42 countries.
5.ITC InfoTech conforms to the highest standards standards in international process Quality.
Paperboards, Paperboards, Paper & Packaging
TCs ITCs
Paperboard business bu siness
1.ITC's Paperboards business has a manufacturing capacity of over 360,000 tones per year. 2.India's market leader across all cartonconsuming segments including cigarettes, foods, beverages any many more.
3.ITC
is a front-runner in introducing environment-friendly Elemental Chlorine Free (ECF) technology
4.It is the first-mover in the field of collecting and recycling post-consumer waste from residential localities, corporate and educational institutes
ITC's
Paperboard products include :
1. pack packag agin ing g boa boarrds - coat oated fol oldi ding ng box box boards, 2. soli solid d ble blea ach ched ed sulp sulpha hatte boa boards, ds, 3. white lined chipboards, 4. liquid pa packagin ging bo boards, 5. poly poly extru xtrude ded d coa coatted boar boards ds for food and barrier packaging 6.cast coated papers and boards
Agri Businesses
TCs ITCs
Agri-Business Agri-Busin ess
1. ITC's International Business Division
( IBD)
is the country's second largest exporter of agri-products with exports of over Rs. 1000 Crore Croress (Rs. 10 billion) billion). 2.IBD domestic sales of agri-products are are in excess of Rs. 1500 Cror Crores es (Rs. 15 billion billion)).
IBD
currently focuses on exports of :
Soyyamea ameall 1. Feed Ingredients So (Basmati & Non Non Basma Basmati), ti), 2. Foodgrains - Rice (Basmati Wheat, Pulses 3.
Sesa same me Seed Seeds, s, HPS HPS Edible Nuts - Se Groundnuts, Castor oil
Shrimpss and and Pr Prawns awns 4.Marine 4.Marine Products - Shrimp Purees/Concentrates, 5.Processe 5.Processed d Fruits - Fruit Purees/Concentrates, IQ F/Frozen Fruits, Organic Fruit Products, Fresh Fruits 6.Coffee 6.Coffee & Spices - Coffee, Black Pepper, Chilly,
Turmeric, Ginger, Celery and other Seed Spices
ITC¶s E-choupal 1.IBD starts e-choupal for the Indian formers: Over 38000 villages linked through around 6400 e-Choupals Servicing over 3.5 million farmers far mers Formers
sell their products directly to the
company 12 µChoupal Saagars¶ operational; 8 more to be
launched shortly (40 nos. over the next 18 1 8 months)
e-Choupal e-Choupal 1.To Tackle Challenges Fragmented farms
2.e-Choupal unshackles low investment
Weak infrastructure
low
productivity
mar kett weak marke Involvement of various
intermediaries
orientation low value addition low margin low risk taking ability
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Dominance Segment
& Revenue
Dominance
Contribution Revenue
PBIT
Cigarettes
70% share
77.0%
Paperboards & Packaging
No.1 in Asia
7.3%
10.7%
Agri Agri busi busine ness ss
1 larges largestt exporter exporter in Asia
7.0%
3.7%
ITC group Rank No.2
4.3%
5.4%
20% Share Share of Greet Greeting ing Market , Aashirvad Atta is No.1 in it it s Segment
4.4%
-7.5%
Hotels FMCG(others)
87.7%
The BCG Matrix for ITC Ltd. Stars
?
Hotels
FMCG- Others ers
Paperboards/ Packaging. Agri Agri busi busine nes ss. Cows
Dogs
FMCG-Cigarettes
ITC Infotech.
CONCLUSION
ITC is innovating continuously to marry profit profit with social objectives. Chairman Y.C. Dev evesh eshwa warr bel belie ieve vess that that the ...aspiration to create enduring value for the nation provides the motive force to sustain growing shareholder value.
NO FULL STOP FOR ITC!! 47
