Submitted to: Md. Arifur Rahman Sr. Lecturer in Marketing DBA, NUB
Submitted by: Syeda Bashira Khatun Batch: 7A
Submission Date: 13.06.10
Course Title: International Business Course Code: BBA 3218
BBA 080260787
Introduction: A product line refers to a number of products products that are related related and developed developed by the same manufacturer. manufacturer. In another sense it can be said product line is a collection collection of product of products, s, offer ed ed by a firm, firm, that satisfy similar needs for different audiences. audiences. That means a set of related products sold by a single company. company. Multina Multinatio tional nal company company runs its busines businesss crossing crossing the national boundaries, boundaries, in a word world wide. To continue business business successfully successfully over the world, it should face too many competitions. And to survey in the competition it shoul should d expa expand nd its its prod product uct line, line, that that comp compet etit itor or canno cannott bet the the busine business ss.. So as a multinational company every company has large product line. A multinational company’s product line may vary from country to country depending on culture, culture, norms, values, values, religion, religion, life style etc. As multinational multinational companies companies Unilever, Nestle, Samsung, and British British American Tobacco have large product line.
Over view of multinational companies: companies:
Nestle Nestle is the world's world's leading Nutrition, Nutrition, Health Health and Wellness Wellness company. We are committed to increasing the nutritional value of our products while improving the taste. We achieve this through our brands and with initiatives like the Nutritional Compass and 60/40+. 60/40+. We have built our business on the fundamental principle that to have long-term success for our shareholders comply with all applicable legal requirements and ensure that all our activities are sustainable. Our Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. We seek seek crea creati tive ve and and bold bold mind minded ed indi indivi vidu dual alss who can can meet meet the the exci exciti ting ng chall challeng enges es of today today's 's mark market etpl place ace.. Samsu Samsung ng offer offerss an envir environm onmen entt that that is full full of opportunity, diversity, innovation and creativity. We also offer competitive compensation and extensi extensive, ve, rewardi rewarding ng benefit benefits, s, as well well as a culture culture that thrives thrives on individ individuali uality. ty. Creativity, collaboration and excellence are the hallmarks of leadership at Samsung. By attracting the world's most talented managers and continuously evolving our company's culture to support them, we foster innovative ideas that advance technology, create new products products and markets, markets, and and improve improve the everyday everyday lives lives of our our customers. customers.
We meet everyday needs for nutrition; hygiene and personal care with brands that help people feel good, look good and get more out of life. Unilever products touch the lives ives of ove over 2 bill billio ion n peop peoplle every very day. day. As our our busi usiness ness grow rows, so do our our responsibilities. We recognize that global challenges such as climate change concern us all. Considering the wider impact of our actions is embedded in our values and is a fundamental part of who we are. It indicates that the view of the unilever is to reach every step of human life to create better future everyday.
Our Our goal goalss are are to grow grow our brands brands and the value value of the busines business, s, to impr improv ovee productivity productivity and to embed the principles principles of corporate corporate responsibilit responsibility y around the Group. Group. British American Tobacco is the world's most international tobacco group. Our vision is to lead the tobacco industry through growth, productivity productivity and responsibilit responsibility. y. With more than 250 brands in our portfolio, we make the cigarette chosen by one in eight of the world’s one billion adult smokers. We hold robust market positions in each of our regions and have leadership in more than 50 markets. It outlines what we do, how we work, our strategy and our views on some hot topics for our industry.
Product line of Multinational Company: Nestle: In the 1860s Henri Nestlé, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mother's milk or any of the usual substitutes. Food has entered a new phase. Once upon a time it was simply fuel to survive. Today's consumer is looking for something more - an improved nutritional value. We aim to be able to give consumers the products they need for a healthy lifestyle. We encourage a balanced, healthy diet and make products that fit into this; we are committed committed to increasing increasing the nutritional nutritional value of our products while improving improving taste and pleasure. Now Nestle have huge numbers of product line. That are- Baby Foods, Foods, Bottled Bottled Water , Breakfast Cereals, Coffee, Coffee, Chocolate & Confectionery, Confectionery, Dairy products, products, Drinks, Drinks, Ice Cream, Cream, In the Kitchen, Kitchen, Nestlé Professional, Professional, Nutrition Nutrition & Health, Health, and Petcare. Petcare.
Baby foods: It aims aims to prod produc ucee such such type type of baby baby food foods, s, whic which h is alternate of breast milk or formula alone no longer meet the baby's growing nutritional requirements. Under baby foods brands Nestle have some items, which are Cerelac
Gerber
Graduates
Mucilon
NaturNes
Nestum
Chamyto These are the baby foods produced by Nestle. The company considers the food and nutrition value of baby.
Bottled Water: It produces bottled water, considering that the water will full fill mineral value, as well as provides its distinctively fresh, clean taste. Under bottled water brands Nestle have some items, which are
Arrowhead
Deer Park
Perrier
Poland Spring
Pure Life
S.Pellegrino
Vit Vittel tel
Aquar quarel el
Buxton
Ice Mountain
Levissima
Contrex These These are are the bott bottle led d wate waterr prod produce uced d by Nest Nestle le.. There is also water for weight conscious people. They made bottled water considering all facts, for that it become an easy way to make the goodness of nature a part of everyday life.
Breakfast Cereals: Cereals: The Company Company produce produced d breakfa breakfast st cereal cerealss conside considering ring the taste of food, and made breakfast more attracting to people. Under breakfast cereals brands Nestle Nestle have some items, items, which are are
Cheerios
Chocapic
Cini Minis
Cookie Crisp
Estrelitas Estrelitas
Nesquik Nesquik
Fitness Fitness
Carnation Carnation Instant Instant Breakfast Breakfast
These are the breakfast breakfast cereals produced by Nestle. Nestle. Now, its popularity popularity continues continues to grow, and our dedication dedication to fulfilling fulfilling the needs of this decade's especially demanding lifestyles is more focused than ever.
Coffee: Coffee: The Nestle brought a variety in the coffee side. It brings a stylish, multi-coffee system that changes the way to make, drink and think about coffee. Under coffee sides it has some items, which are
Nescafé Cappuccino
Nescafé Decaff
Nescafé Classic
Nescafé Gold
Nespresso
Nescafé Nescafé 3 in 1
Nescafé Nescafé Dolce Dolce Gusto Gusto
Taster's Choice The variety flavors of coffee, made their coffee brands popular to world wide. Nescafe gives consumers all the great taste of an exquisite rich aroma and smooth coffee taste worth savouring.
Chocolate & Confectionery: Confectionery: The The comb combin inat atio ion n of milk milk and and coco cocoaa turn turned ed the the products products manufactured manufactured under the chocolate chocolate brand into something something very special. special. Nestlé Nestlé Confectionery delights consumers’ everyday and brings happiness to people all over the world. It represents the perfect treat to be enjoyed as part of a well balanced diet and an active lifestyle. Under Chocolat Under Chocolatee & Confectionery Confectionery brands Nestle have some items, which are
Smarties
Wonka
Kit Kat
Aero
Orion
Crunch
Butterfinger
Cailler
Baci
Lion
Yorkie
Toronto
Perugina The Nestle at first established with the aim to made baby food, chocolate is another item of babies like. A delicious caramel filled wafer with crisp cereal covered in Nestlé Nestlé milk chocolate. chocolate. This is the reason to gain the popularity popularity of chocolate chocolate brand of Nestle. Nestle.
Dairy products: products: The Nestle offers the milk products, which provide nutriti nutrition on soluti solutions ons for different different needs needs of childre children n all over over the world world to the growing growing children. It has also dairy food item for family need and other dairy items. Under these products products which items items are are exist
Nido
Coffee-Mate
Cerevita
La Laitière
Baeren Marke Dairy items are carefully made by considering the nutrition and milk value. Richer, smoother and creamier than milk with powdered, liquid, flavored; it’s become wanted by consumers. The coffee-mate is one kind non-dairy creamer.
Drinks: Drinks: Nestle Nestle offered offered a formulated formulated supplementa supplementary ry food drink containing essential essential vitamins and minerals to meet the demands of little bodies and minds. Its drink side is both for children and adults. Under these brand which items are offered,
that are Milo
Nescafé Nesfrappé
Nescafé Takumi
Nescafé Xpress
Beltè
Nescau
Ecco
EveryDay Drinks Drinks side is designe designed d conside considering ring the nutriti nutrition on fact of human human body. Today’s first world people cannot give enough to care of health, keep in mind the fact; they offered easily nutrition maintaining item.
Ice Cream: Cream: Ice cream brand is a different way to enjoy and share milk, cream and chocolate with family and friends. A carefully constructed balance of diverse tastes, textures and colors, culminating in an intense chocolate tip. Nestlé’s ice cream is offered with variety of taste. Under ice cream brands Nestle Nestle have some items, items, which are
Antica Gelateria del Corso
Dibs
Dreyer’s Dreyer’s Edy’s Edy’s
Drumstick
Extrême
Häagen-Dazs
Maxibon
La Cremeria
Nero
Mövenpick An ice cream born of a passion for gastronomy, blessed with the best that nature can provide and fashioned with Swiss perfection. And the tasteful variety item ice cream leads the Nestle ice cream sides successfully. In the
Kitchen: Kitchen: Nestle Nestle wants to keep its step all the side of house hold, s they also announced the kitchen items. Their kitchen brands aim to made tasty food with in short time. Under in the kitchen brands Nestle have some items, which are Buitoni
Herta
Pockets
Hot
Lean Cuisine Cuisine
Stouffer
Maggi
Thomy In the kitchen brand of Nestle Nestle made consumers life easier to made food. Now it is possible to made time consuming time so fast.
Nestlé Professional: Professional : Nestle Nestle steps also in the professional professional sides; which help the chef to work easily. We strive to keep passion and creativity thriving in your kitchen by offering you exceptional, artisan flavors that serve as the foundation for your ideas with with constan constantly tly renovate renovated d to provide provide food profes professio sionals nals with all kinds kinds of catering solutions and services. Under nestle professional brands Nestle provides services,
which are
Chef
Chef-Mate
Davigel Davigel Davifra Davifrais is
Minor' Minor'ss
Trio
Acqua Panna
Dar Natury Nestle Nestle Professional Professional have also restaurant and delivery segment, in home and office delivery segment is a water brand. All items under these brand run successfully to maintain the company.
Nutrition & Health: Health: Our continuous vision
is to provide you with the relevant information to help you make healthier choices. We believe that by providing providing transparent transparent and easy to understand understand nutrition nutrition information information on all our products, we can meet this vision, which is why we have introduced a new approach to labeling to help you achieve a balanced balanced diet. Under nutrition Under nutrition & health brands Nestle Nestle have
some items, which are
Boost
Impact Impact
Nutren
Clinutren
Jenny Craig
Optifast
Peptamen Peptamen
PowerBar PowerBar
Resource Resource
Carnation Carnation
Juicy Juice Nutrition Nutrition & health brands help to personalized personalized health and weight management management solutions solutions takes a science-based, science-based, lifestyle lifestyle approach to healthy weight management with a focus on three success factors: food, body and mind. Each member member of the nutrition and health brands family of products has a unique and patent patented ed recipe recipe that has been been demonst demonstrat rated ed in clinica clinicall trials trials to improv improvee patient patients' s' outcomes. Petcare: Petcare: Nestlé’s Nestlé’s aims to serve the food care. But they are not limited them to human food. They also launch the brand of petcare. petcare. They launched the kind of nutrition that helps promote a healthy immune system,
healthy skin and coat, and strong teeth and bones, all of which help your dog or cat live a long and healthy life. Under petcare brands Nestle have some items, which are
Pro Plan
Alpo
Beneful
Cat Chow
Fancy Fancy Feast Feast
Felix
Dog Chow
Friskies
One
Gourmet
Purina
Tidy Cats
The The bran brand d of petc petcar aree is take take care care of the the nutrition nutrition and good look of the pet. The petcare brand with a tantalizing array of individual tastes, recipes and textures each prepared to the highest dog and cat culinary standards and all available in convenient, single-serve portions.
60/40+:
The 60/40+ concept is an expression of the Nestlé vision of Nutrition, Health and Wellness. Increasingly consumers are looking to food to provide nutritional and health benefits - not at the the expense of taste taste but in addition addition to it. Nestlé Nestlé aims to make products products that achie achieve ve at least least 60% 60% cons consum umer er tast tastee pref prefer erenc encee with with the the added added 'plus 'plus'' of nutri nutriti tiona onall advantage. This means that in rigorous market testing 6 out of 10 consumers prefer the Nestlé Nestlé product to a competi competitor's tor's equivalent. equivalent. It also also means that that we always always thoroughly thoroughly search for ways to add that nutritional 'plus'. Ultimately, the consumer is the winner with a tested process in place to continually improve the nutritional value of foods they prefer. 60/40+ drives innovation and renovation of products with the consumer at the center. Nutritional
Compass: Making healthier choices for you and your family can be very confusing. Our continuous vision is to provide you with the relevant information. This information is given in a standardized format that will allow you to easily compare the amount of energy, protein, protein, carbohydrate carbohydrate and fat in different different products. products. This information information box provides provides key nutritional information about the product. This box provides tips, advice and information related to the product, for example, offering information on how to include the food as part of a balanced diet. The name of Nestle Company indicates that a baby bird is saved in its nest; like that nestle products are save for its baby’s means consumers. So this multinational company designed successfully their product line according their aim destination.
Samsung: Samsung Telecommunications America (STA) was established by Samsung Electronics Corporation in 1996. From its Dallas, Texas headquarters, STA researches, devel develops ops and marke markets ts a varie variety ty of pers persona onall and and busin busines esss comm communi unicat catio ions ns produ product ctss throughout North America including handheld wireless phones, wireless communications infrastructure systems, fiber optics and enterprise communication systems. At Samsung, it's our people that take our products products across the line. Samsung has been dedicated to making a better world through through diverse businesses businesses that today span advanced technology, technology, semiconductors semiconductors,, skyscraper skyscraper and plant construction, construction, petrochemical petrochemicals, s, fashion, fashion, medicine, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. In the pursuit of global excellence, Samsung is continuously looking for dynamic new leaders for the digital age of the 21st Century. Types
of Samsung product line: Samsung product lines are mainly two types. These are consumer products and business products. products.
Consumer products: The product which is produced for the direct consumers use is consumer products. products. Consumer Consumer products products are are the main main product product of the the Samsung Samsung Company. Company.
1. Mobile phones
Samsung Smart Phones are pure genius with your choice of Windows mobile OS or Android, QWERTY keyboards with Turbo Scroll, intuitive touch touch scre screens ens,, robus robustt mult multi-m i-medi ediaa capab capabil ilit itie ies, s, and powe powerf rful ul camer cameras as that that capt capture ure
incredible photos and video. AT&T
Sprint
More
carriers, TT-Mobile, Ve Verizon Wi Wireless Mobile phone accessories, accessories, Shopping cart 2. Televisions Sams Samsung ung TVs TVs offe offerr worl world-c d-cla lass ss pict pictur uree quali quality ty,, design and energy efficiency. Find the TV that's perfect for you. LCD
TV, Plasma TV
DLP TV, Beyond TV,
TV
accessories
3. Audio / Video Samsung audio and video are now modernized and extra accessories are
added. Blu-r Blu-ray ay
Home Home theat theater, er, MP3 MP3 play players ers
Digital set top box, DVD players
4. Cameras & Camcorders Camcorders Samsung motives to captures the happiest moment of the consumers, so they launched cameras & camcorders.
Digital cameras
Camcorders
5. Computers Computers & Peripherals Peripherals Samsung’s computer is the latest version of the computer.
Mobile computing
Desktop monitors
Data Data project projectors ors
Optical
6. any
Digita Digitall photo photo frame, frame, Hard Hard disk disk drive drive
disc
drive
Printers Printers & Multifunction Multifunction office
In black and white or vivid color – for your home office, small office or – Samsung leads the way in printing productivity.
Monochrome
laser
printers
,
Color
laser
printers
Monochrome laser multifunction printers & faxes Color laser multifunction printers & faxes, Supplies & Accessories , Solutions
7.
Home appliances Samsung offered different types of home appliances to made house hold chores easier and life peaceful and Comfortable.
Refrigerators
Washe ashers rs & Dr Drye yers rs
Ranges
Dishwashers
Microwaves
Air conditioners
Airave
Business products: The product which is used for further business purposes, not for
direct consuming these are called business products. Samsung some brands of business products. products. 1. IT Business Products
* Printers & Multifunction * LCD monitors * Mobile computing * Data projector * Channel partner program 2. Professional displays
* Large format LCD * Large format plasma 3. Hospitality solutions solutions 4. Telecommunication
* Business telephone system *Telecommunication system-global 5. Semi conductors
* Products * Sales * Events * News * Corporate info 6. LCD panels
* LCD OEM * Monitor * Notebook PC * Mobile display * Digital display 7. Set-top boxes
* Digital video recorder
* Digital satellite receiver * Digital terrestrial receiver * Digital cable receiver 8. Storage
* ODD * HDD 9. Fiber optics
* Optical fibers * Fiber optic cables *Interconnection products 10. CCTV
11. Compressors Samsung is an electronic goods multinational company, which is trying to work for made the more comfortable for the citizens. In every area of Samsung's business, we work to improve our global society. Samsung harnesses the power of the digital revolution. Samsung Electronics is looking for potential world-class partners.
Unilever: Unilever has a significant logo which bears some specific meaning. The commitment commitment of Unilever that we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our identity expresses Unileve Unilever's r's core core values values,, with with each each icon icon repres represent enting ing an aspect aspect of the business business.. Icons Icons explained Sun, Hand, Flower, Bee, DNA, Hair, Palm tree, Sauces or spreads, Bowl, Spoon, Spice & flavors, Sparkle, Fish, Bird, Tea, Lips, Ice cream, Particles, Recycle, Frozen, Containe Container, r, Heart, Heart, Clothes Clothes,, Wave, Wave, Liquid. Liquid. Unilev Unilever’s er’s corpor corporate ate purpos purposee states states that to succeed requires "the highest standards of corporate behavior towards everyone we work with, the communities we touch, and the environment on which we have an impact."
The segment of Unilever Product Line: Unilever Unilever has various product lines as a multinational multinational company. company. Among these lines seven brands are identified. In these brands food brands, home care brands and personal care brands are large and mainly focused.
Food brands Unilever is one of the world's leading food companies. Our passion for
understanding what people want and need from their food - and what they love about it makes our brands a popular choice.
Becel, Flora:
Flora Light spread
dressing
Flora Omega 3 plus, Flora Buttery spread
Becel
Becel pro·activ milk, Becel pro·activ yoghurt
Becel Becel pro·act pro·activ iv spreads spreads
Flora Flora pro·act pro·activ iv Yoghur Yoghurtt drink drink light light
Bertolli: Bertolli :
Bertolli pasta sauces
Bertolli spreads, Bertolli grilled chicken Alfredo
Bertolli La Bruschetteria
Blue Band, Rama: Rama:
Blue Ba Band Go Good St Start sp spread
Blue
Band
liquid
margarine
Rama - Cremefine for for coo cooking Rama idee pack
Rama cl classic sp spread, Do Doriana li light sp spread,
Country
Crock
yoghurt
Doriana cr cream ch cheese al alternatives, an and
Heartbrand: Heartbrand :
Box of Magnum ice creams
Magnum ice cream bar, Cornetto
Ice cream cream, Carte Carte d'Or, d'Or, Carte Carte d'Or Light, Breyers Breyers CarbSm CarbSmart art Jerry's, and
Ben &
Hellmann's,
Solero Ice cream
Amora: Amora :
Hellmann's real mayo
Wish-Bone classic Italian salad dressing and Calvé ketchup
Amora vinaigrettes, vinaigrettes,
Knorr: Knorr :
Liquid
soups, Pasta sauce Knorr Stock Pot Knorr Brand, and Knorr pack of spices
Seasonings -
Lipton: Lipton: Lipton
Lipton Iced Tea and Lipton tea
Lipton Ice Tea,
Green
Tea
Lipton Yellow Label tea,
Slim·Fast: Slim·F Slim·Fast ast Optima Optima Shakes Shakes (US) (US)
Slim·Fast High Protein Chocolate Chip Granola Meal Bar (US), Slim·Fast
Powder Shakes (Europe) Slim·Fast Pretzel Snacks (Europe) We are committed to ensuring our products taste great and can form part of a healthy balanced diet. Our brands help make everyday meals special. And they’re often a passport passport to world cuisine, turning local dishes into appealing appealing new products. products. Whatever Whatever people love about food, we aim to make sure they can trust us to source, make, distribute
and mark market et our brand brandss for for Great Great tast tastee flex flexibi ibili lity, ty, healt healthy hy choice choices, s, fun, fun, indul indulge gent nt & refreshing.
Home care brands In many parts of the world we lead the home care market, with variety brands. It's more than just hygiene – with homes and clothes that are clean and cared for, we help you Cif : get more out of life. Cif day
gel range
Cif spray
Cif active gel
Cif bottles
Comfort: Comfort :
Comfort
concentrate sunshine Comfort naturals Comfort concentrate tropical burst, and Comfort concentrate pure
Domestos: Domestos :
Domestos bleach cleaning spray bottles, and Domestos hygienic wipes
Domestos blocks
Domestos
Omo: Omo: Omo
Liquids
Omo Capsules
Omo Packet, and Omo Tablets
Radiant: Radiant :
Rin advanced range - a bag of detergent
Brilhante fresh
Rin shakti, and
Brilhante
Surf :
Surf tropical Surf Small & Mighty Tropical Small & Mighty, and Surf advanced
ALL
Sunlight: Sunlight :
Vim Polycoa Polycoated ted Bar Sunlig Sunlight ht Active Active Gel Lime Lime Sunlight Standard Lemon, Sunlight Standard Green tea & Lime, Sunlight Standard Lime, Sunlight Active Gel Lemon, Sunlight Pouch and Sunlight Active Gel Orange Making the house hold chores and the life easiest Unilever’s home care brands leading worlds most country. Especially in the professional women’s life is very much influenced by this brand. For that reason we are the global market leader and have very strong positions in Home Care categories.
Personal care brands: In Our personal care brands, there are varieties varieties of brands recognized recognized and respected respected around the world. They help consumers to look good and feel good – and in turn get more out of Lux: life.
Lux shampoo Lux hairspray shampoo & conditioner
Lux liquid soap
Lux
Dove:
Dove handwash Dove face care Dove Tools Dove Body wash, Dove hair care, Dove deodorant and Dove soaps, Dove body lotions
Lifebuoy:
Lifebuoy Body Wash Lifebuoy Hand Sanitizer Lifebuoy Hand Wash, Lifebuoy for Men Body Wash, Lifebuoy Clear Skin, and Lifebuoy Bar Soap
Pond's:
Face wipes Cleansers
Ponds Oils
Sunsilk Sunsilk Anti-F Anti-Flat lat range range
Ponds Moisturisers
Ponds
Sunsilk:
Suns Sunsil ilk k Silk Silky y & Stra Straig ight ht
Sunsilk
Waves & Curls, Sunsilk Respect & Balance, Sunsilk Anti-Poof range, Sunsilk Colour & Shine, Sunsilk Deeply Brunette, and Sunsilk Passionately Red Vaseline: Vaseline cocoa
butter Vaseline Vaseline Intensive Intensive Rescue range range, and Vaseline petroleum jelly
Vaseline Vaseline body lotion
Rexona:
Roxon for women
Rexona Rexon a for for me men, n, Re Rexo xona na spor sports ts Rexona Rexona teens, teens, Rexona Rexona skin skin friendl friendly, y, Rexona skin friendly, Rexona freshness and Rexona low income consumer affordable
Axe:
Axe Best of Summer Axe Click Axe Shower Range Axe Shower Range, Axe Africa, Axe Stick, Axe Pulse, and Axe Touch
Signal, Close Up:
Clo Close Up Red Hot Pepsodent Pepsodent Whitening Whitening Signal Signal Soin Soin Fraicheu Fraicheur, r, Signal Signal System Systemee Blanch Blancheur, eur, Pepsod Pepsodent ent Pasta Pasta Gigi, Gigi, Mentade Mentadent nt White White System, Signal Air Precision and Close Up Milk Calcium nutrient
TIGI®:
Bed Head Catwalk, S factor Rockaholic TIGI® Colour, B for Men; Love, Peace and the Planet and Bed Head Cosmetics Unilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene.
Our advertising: Unilever's brands are known around the world for their thought-provoking yet entertaining advertising campaigns. PG Tips - Breakfast, Breakfast, Dove - Go Fresh, Fresh, Lynx - Dark temptation, Pot Pot Noodl oodlee - Mouss oussak akaa Rap Rap, Monkey Monkey's 's Christ Christmas mas speech speech,, Degr Degree ee Engineered, Engineered, Sunsilk - Capas Destacada, Destacada, Knorr - Big Green, Green, Persil - Small & Mighty, Mighty, Rexona - Friction, Friction, Persil - Roboboy, Roboboy, Lifebuoy - Soap for Schools, Dove - Evolution. Evolution.
The stan standar dard d adver adverti tisi sing ng stra strate tegy gy help helpss to prom promot otee worl world d wide wide thei their r product, product, and run business business successfully. successfully. Unilever Food solutions help to provide healthier options in several key ways. We also focus on canteens and quick-service restaurants, which are under extreme pressure to offer menus with healthier alternatives. Our corporate corporate purpose sets out our aspirations aspirations in running our business. It's underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world.
Unilever Food solutions: solutions: Unilever Food solutions are one of the world's leading foodservice businesses. Unilever Food solutions help to provide healthier options in several key ways. We also focus on canteens and quick-service restaurants, which are under extreme pressure to offer menus with healthier alternatives. Our corporate corporate purpose sets out our aspirations aspirations in running our business. It's underpinned by our code of business Principles which describes the operational standards that everyone at Unilever follows, wherever they are in the world. Health, hygiene &
beauty: Unilever's vitality mission is a mandate to help people feel good, look good and get more out of life. At the heart of this mission is hygiene and health through hygiene. For the affluent, health is more than just physical well being. There's a lot we can learn from the social and psychological sciences. But we also need to look carefully at the types of products we use and the delivery mechanisms.
Nutrition: We've created policies and guidelines to ensure we always act responsibly when it comes to health and nutrition. Millions of people around the world enjoy the foods and drinks we create. For them the signs of good health – being active, energetic, feeling good, and looking good – allow them them to get get the most most out of life. As a multinational company to be success in all nations, it should diversify its product in various lines. Unilever done this successfully. Always working with integrity, positive impact, continuous commitment, setting out our aspirations is the cause of Unilever’s leading world wide as multinational company.
British American Tobacco: We recognize that our business starts with our consumers and our brands. It’s not about encouraging people to start smoking or to smoke more, but about meeting the preferences preferences of adults who have chosen to consume tobacco, and differentiating differentiating our brands from from their their compet competito itors. rs. We are the only intern internatio ational nal tobacco tobacco group group with with a signifi significant cant interest interest in tobacco tobacco leaf leaf growing growing,, working working with with thousan thousands ds of farmer farmerss internat international ionally. ly. Regulation of the industry continues to increase including graphic health warnings on packs, tougher restrictions restrictions on smoking in enclosed public public places and some bans on shops displaying tobacco products at the point of sale. Our international brands: As a major international Fast Moving Consumer Goods (FMCG) company, we are proud of our
reputation reputation for producing high-quality high-quality brands that are chosen by one in eight of the world’s adult smokers. These cigarettes brands are
Dunhill
Pall Mall
Viceroy
Benson & Hedges
Kent
Lucky Strike
Vogue
Rothmans
State Express 555
Kool
Peter Stuyvesant
John Player Gold Leaf Our four Global Drive Brands our largest premium brands. Our international brands offer a range of premium and super premium cigars and cigarettes. While the Global Drive Brands remain central to our strategy, we are also increasing the profile profile of the internat international ional brands. brands. Our Much brands: of the growth of our leading brands is driven by innovation. We recognize that our business starts starts with our consumers consumers and our brands brands.. It’s It’s not about about encourag encouraging ing people people to start start smoking or to smoke more, but about meeting the preferences of adults who have chosen to consume tobacco, and differentiating our brands from their competitors.
1. Cigarettes Not all cigaret cigarettes tes are the same. Smoker Smokerss around around the world prefer prefer many many differe different nt tastes tastes and strengths and our companies aim for excellence in every step of manufacturing.
2. Cigars
Cigar tobacco is cultivated and processed specifically for the production of cigars. Cigars come in a variety of shapes and sizes. They also vary by method of manufacture, flavor, strength and country of origin. There are two types of cigar.
These are
* Short filler cigars (dry European cigars); * Long filler cigars (wet cigars). 3. Pipe tobacco The cut or size of the pipe tobacco affects how fast and hot it burns . The Aztec descendants of the Mayan culture enjoyed the ritual of smoking a pipe after dinner and believed it was an excellent excellent way of avoiding hostilities. hostilities. Pipe tobacco is aged, cut, sized, flavored where appropriate, dried and then packaged.
It is divided into two major groups:
*
Aromatic pipe tobacco blends have rich aromas and are usually known as Mixture or Cavendish;
*
Non-aromatic Non-aromatic pipe tobacco tobacco is sometimes sometimes called called Straight Straight Blend. Blend.
Tobacco and our products products : There is a lot more to tobacco and our products products than the controversy controversy that can surround our industry Certai Certain n food-ty food-type pe ingredi ingredients ents,, or flavori flavorings, ngs, are added added to balance balance the natural natural tobacco taste, often replacing sugars lost in the curing process. We want consumers and governments to know the facts about ingredients used by our companies in the manufacture of cigarettes, cigars, roll-your-own tobacco, pipe tobacco and smokeless snus. If a business is managing products which pose health risks, it is all the more important that it does so responsibly. We are committed to good corporate governance and to achieving our business objectives in a manner which is responsible and consistent with our beliefs in honesty, transparency and accountability. These principles are reflected in our Standards our Standards of Business Conduct, Conduct, which demonstrate our commitment to good corporate behavior.
