Product Life Cycle adalah suatu konsep mengenai dinamika kompetitif suatu produk. Tidak hanya makhluk hidup, suatu produk juga memiliki siklus atau daur hidup. Product life cycle juga dapat …Full description
Product life cycle- introduction
MarketingFull description
Product Life Cycle adalah suatu konsep mengenai dinamika kompetitif suatu produk. Tidak hanya makhluk hidup, suatu produk juga memiliki siklus atau daur hidup. Product life cycle juga dapat …Deskripsi lengkap
Exam questions for Marketing kotler Ch 9Full description
plc of cbz
Full description
file i made for youFull description
xiao mi product life cycle and bcg matrixFull description
teknik mesinDeskripsi lengkap
A Greyzone's presentation of trends in Product Design
Search
Home
Saved
0
41 views
Upload
Sign In
RELATED TITLES
0
Product life cycle.docx Uploaded by Mohd Ridhwan
Books
Audiobooks
Magazines
Save
Embed
Share
Print
Download
News
Documents
Sheet Music
Join
Nissan Case Study Schuh 2008_04_tcm1023-61882
1
of 4
PPDM Well Status Classification
Search document
Outline a typical product life cycle (PLC) with reference to one specific industry. In automobile automobile industry industry,, in particul particular ar car manufact manufacture urers; rs; Toyota or Proton Proton pro
different models (.! cc and "or .# cc) to capture mar$et shares. %riefly, e&plain start and end of a particular model. 'I*+ O P*O'-CT LI C/CL (PLC)
Product Life Cycle (PLC) shows the path or stage of a product. Product life cyc
the cycle where every product goes through which starts from introduction stage to dec
stage. During the earlier stages of the product lifecycle, lifec ycle, the cost of introducing and promo
the product product may be higher than the revenue. revenue. Products Products that are marketed effectively effectively
product will gain high profit and sales for the company Sign during the growth up to vote on this and title maturity st
Useful
Not useful
he he prod produc uctt life life cycl cyclee can can be divi divide ded d into into four four stag stages es and and the the firs firstt st
introduction where the product is introduced into the market and also where marke
Home
Saved
Books
Audiobooks
Magazines
News
Documents
Sheet Music
Upload
Sign In
Join
Search
Home
Saved
0
41 views
Upload
Sign In
Join
RELATED TITLES
0
Product life cycle.docx Uploaded by Mohd Ridhwan
Books
Audiobooks
Magazines
Save
Embed
Share
Print
News
Documents
Sheet Music
Nissan Case Study Schuh 2008_04_tcm1023-61882
1
Download
of 4
PPDM Well Status Classification
Search document
he third stage is maturity where sales of the product grows at slower rates and fin stabili!e. "n this stage, it often occurs price competition and sales promotion
competitors with similar type of product. #owever, the marketing activity and e$pendi levels of the product will be much lower than in the earlier stages of the lifecycle.
he final stage is decline, where the sales of the product drop because consum
changes to newer product because the product is no longer attractive, relevant or usef
them. During this stage also, some company will offer great discounts in order to av unsold product and several products are withdrawn in order to cut down cost.
Product life cycle is very important for a product and its company. "t shows the st
that a product goes through from when it was first produced until it is removed from
market and not all products reaches this final stage of the lifecycle because some pro continues to grow.
"n the introduction stage is where oyota introduces its oyota %ios &.' cc model Download With Free Trial the automobile market and public. t this stage the model idea is already developed, desi and built. oyota also uses product differentiation where it introduces the
specification such as its software and technology used, fuel efficiency, its compact si!e
also its speed in order to differentiate its model from other competitors model. oyota
allows consumers to test this model. During this stage also oyota promotes and advertis
Sign and up toalso vote on title model in the television, newspapers, maga!ine, billboards in this oyotas own web
in order to attract customers to buy the %ios &.' cc model.
Useful
Not useful
Home
Saved
Books
Audiobooks
Magazines
News
Documents
Sheet Music
Upload
Sign In
Join
Search
Home
Saved
0
41 views
Upload
Sign In
RELATED TITLES
0
Product life cycle.docx Uploaded by Mohd Ridhwan
Books
Audiobooks
Magazines
Save
Embed
Share
Print
News
Documents
Sheet Music
Nissan Case Study Schuh 2008_04_tcm1023-61882
1
Download
Join
of 4
PPDM Well Status Classification
Search document
+T-*IT/
*urthermore, the third stage is maturity stage where sales of the %ios grow at slow rates and reaches the highest sales value and finally stabili!e. t this stage also oyota the model at a promotional price and also offer some add on for the car such as body rims, new interior and sound system. oyota also made repetitive advertising of the order to remind the consumer.
'CLI2
*inally, at the decline stage of the cycle the sale of the oyota offer great discou
order to avoid unsold of the %ios model and also to avoid paying year end ta$es for
unsold cars. During this stage also sales of %ios starts to decline and profit of oyota star come down but the decline is not permanent because oyota will introduce new variant
%ios each year with improved and revised version with new colours, facelift, design
technology. herefore, oyota do not worry much about the decline stage of the %ios bec You're Reading a Preview oyota always introduces new model of the %ios each year. Unlock full access with a free trial.