PIGGERY BUSINESS PLAN ON A SMALL SCALE.docx

 THE BUSINESS BUSINESS PROFILE Business Business Name Ifekentus Ifekentus Nigeria Limited (Best producer of te on!" meat to meet "our need# $escription of %" Business %ission Statement & To ensure e'ectie and e)cient production and distri*ution of meat at a'orda*!e prices+ ,ision Statement & To proide top -ua!it" meat for ea!t" !iing of peop!e a!! oer te .or!d+ %" *usiness is production and sa!es of pork and !ife pigs+ I p!an to esta*!is a compan" tat .i!! produce produce tese pigs in commercia! commercia! -uantit" and se!! se!! to m" numerous customers+ /e .ant to feed Nigeria .it ea!t" meat and e0port to oter countries+ /e .i!! ensure tat .e se!! te igest num*er of pigs for pork in Nigeria and increase production eer" "ear in oter to satisf" our customers+ Te most important ting in m" *usiness is "giene and *est practices in anima! production+ Pig farmers1 pig *utcers1 .o!esa!ers1 retai!ers1 a*attoirs1 meat processing companies1 food packaging companies are m" target customers+ %" *usiness is positioned to take adantage of gro.t trends in te industr"+ %" most important compan" strengts are measurement of !ife pigs .eigt1 processing processing and packaging of pork1 none of m" products are e0posed for contamination1 and *est possi*!e "gienic measures are taken+ %" compan" .i!! succeed *ecause .e proide te most important *asic need tat is protein in form of anima! meat and our products are consumed dai!" *" ma2orit" of Nigerians+ $ue to te fact tat te aai!a*!e meats are not enoug and are not of te *est "gienic standard1 .e .i!! .i!! proide -ua!it" meat and make pro3t+ /it te e0perience1 ski!!s1 and strengts of management team and .orkers to *e emp!o"ed1 .e .i!! ensure tat tis *usiness gro.s to *ecome a ouse o!d name in Nigeria and a .or!d c!ass compan"+  Targeted  Targeted %arket %arket and 4ustomers Pig Pig *utcers  in Onitsa1 Nne.i1 5.ka1 Nkpor and O*a1 5nam*ra State are our a!ued customers+  Tese customers customers *u" pig from from farmers farmers in te state+ state+ It is our responsi*i! responsi*i!it" it" to !ocate and market market our products to tem+ Loca! consumer  of pork in Onitsa1 Nne.i1 5.ka1 Nkpor and O*a1 5nam*ra State .i!! *e encouraged troug proper marketing tecni-ue using our point on purcase sa!es out!et+ Tese consumers *u" pork in te market for consumption+ Troug proper marketing strateg"1 tese customers .i!! *e encouraged to *u" our products

Pig farmers in te state

 .o need *oar1 pig!ets or so.s are our targeted customers+ Te" ma" .ant to *u" a *oar1 pig!ets or in6 so.s (pregnant pigs# for teir farms+ 5!! pig farmers in te state .i!! *e !ocated and isited and o. to se!! products to tem .en te" need tem .i!! *e strategi7ed+ /o!esa!ers and retai!ers of pig in te state  are our a!ued customers+ Te" *u" from farm and rese!! to te *utcers and consumers+ Te" .i!! *e searced and !ocated and teir contact kept in our record+  Te" .i!! *e contacted .en te" need an" product+ Pu*!ic markets  are p!aces .ere our customers ma" .ant to come and *u" our product+ Se!!ers of pork are a!so our targeted customers+ 5*attoir and meat processing companies  are our targeted market+ Our product .i!! *e so!d to tem for furter processing+ Food processing and packaging companies  !ike U54 foods and oter food packaging companies in te state1 eateries1 restaurants and ote!s are a!so our targeted customers+ Tese companies .i!! *e encouraged to put pork in teir menu1 and .i!! *e so!d to customers+ 5 er" good marketing strateg" .i!! *e emp!o"ed

8ro.t Trends in tis Business 4omparatie statistics puts Nigeria9s tota! meat production at more tan ::; mi!!ion  metric tons<"ear1 resu!ting in a meat production inde0 of ==g per caput per da" (5demosun1 =;:;#+ In fact1 te Food and 5gricu!tura! Organi7ation of te United Nations (F5O# -uarter!" *u!!etin of statistics reported tat tere is a greater output of meat from pigs (>?+@ mi!!ion metric tons< "ear# tan te com*ined output of meat from catt!e1 *u'a!o1 seep and goats (A+@ mi!!ion metric tons<"ear# in Nigeria+ Loca! pig farmers o!d greater percentage of te market sare+ /en I start m" *usiness1 I p!an to take more tan A;C market sare in te !ong run *ecause I .i!! emp!o" te !atest production tecni-ue more tan te !oca! farmers+ 5!! te pig farmers are m" targeted customers *ecause of te production tecni-ue in arti3cia! insemination in pig production to *e used+ I p!an to *e a ma2or factor in te market+ $emand for meat as risen more tan 3e6fo!d in te past A; "ears in Nigeria1 according to te F5O+ Te F5O said tat it *e!iees tat te rapid gro.t of

dee!oping economies suggests meat consumption .i!! continue to gro. and outpace te gro.t of supp!"+  Te gro.t trends on te market is serious!" increasing rapid!" and more consumers preferring to eat pork *ecause it is a'orda*!e and readi!" aai!a*!e upon increase production+ Ho.eer products in te market are not packaged and I .i!! take adantage of tis+ /e .i!! introduce product packaging to increase product dee!opment+ Te pig industr" can *e a er" re!ia*!e one due to certain attri*utes of  pigs and te Nigerian production s"stem+ Pigs ae a ig suria! rate and a!so ae te a*i!it" to uti!i7e a ost of agro6 industria! *"e  D products and crop residues .it !itt!e or no processing and minima! cost+ Pork is te most popu!ar meat consumed in te .or!d toda" and a*out C of te .or!d meat protein consumption is deried from pork and pork products (F5O1 =;;#

Pricing Po.er Pricing  %" metod of setting prices is *ased on .eigt of m" !ife pigs and pork+ For m" *usiness1 m" pricing po!ic" is iger tan tat of m" competitors *ecause I am starting+ I .i!! increase -ua!it" of m" products and use tis to se!! m" products to m" targeted customers+ %" price .i!! *e fair and I .i!! compete on -ua!it"+ %" compan" .i!! carge 3fteen tousand naira for :;; ki!ogram of !ife pig+ Our processed one ki!ogram of pork .i!! go for four undred naira+ Price is important in tis market *ut m" customers most!" make teir purcase decision on -ua!it"+ Tis is m" pricing po.er+  THE ,ISION 5N$ PEOPLE Te ,ision %anaging Ifekentus Nigeria Ltd as *een a dream I ae conceied for !ong and it is de3nite!" a pro3t making *usiness (from market researc# I ae an undou*ting 7ea! and passion for+ %" da"s as an undergraduate1 from =;;> ti!! date1 ae gien me te prii!ege to run and manage Benco Pig Farm1 a fami!" pig farm+ It as gien me te needed tecnica! e0perience+ %" training in te Nationa! out Serice 4orps %i!!ennium $ee!opment 8oa!s /ar 5gainst Poert" (NS4<%$8s /5P# program1 =;:: on 5nima! Hus*andr" and out Enterprise .it Innoation in Nigeria (ou/in# on Business %anagement and P!anning as gien me te needed *asic ski!! and training on improed tecno!og" and entrepreneuria! ski!! needed to run tis *usiness successfu! and pro3ta*!" and ae te rea!ism to make ineita*!e ard coices+ /it continuous training and re6 training on *usiness ski!!s and entrepreneursip1 I .i!! gro. tis *usiness to compete internationa!!" and a!so e0tend m" tentac!e to oter agro *ased enterprises

4omputers I p!an to *u" t.o (=# standard $e!! !aptops mini of A;;8B of ard disk1 8B ram1 ?+; 8H7 of processor speed+ I .i!! a!so *" ? in : printer+ Te printer .i!! print1 potocop" and scan+ 4omputer ta*!es .i!! *e *ougt for *ot te !aptop and genera! .ork ta*!e in te administratie *ui!ding+ Budget for 4omputers and its accessories 4omputers Guantit"

Unit Price(Naira#

 Tota! (Naira#  $e!! Inspiron mini = >;1 ;;; :=;1;;; Hp In2ect printer+  : >;1;;; >;1;;; HP in2ect printer : =A1 ;;; =A1 ;;; Tota! =;A1 ;;; Internet I p!an to *u" t.o Etisa!at modems .it sims+ Etisa!at .i!! *e m" internet proiders+ Budget for Internet access+ Internet access Guantit" Unit Price(Naira# Su*scription1;;; =1A;; ?;1;;; ?1A;; OR85NI5TION Business Organi7ation I p!an to form a Priate Limited Lia*i!it" 4ompan" for m" *usiness+ It is m" intention to gro. Ifekentus Nigeria Ltd into a !arge 3rm .it internationa! standard and re!ationsips+ Te initia! and ongoing cost of operating as priate !imited !ia*i!it" compan" .i!! *e a necessar" *usiness e0pense+ 5!so1 since a proper!" run priate !imited !ia*i!it" compan" .i!! a'ord me !imited !ia*i!it"1 I fee! tis is te rigt form of *usiness for me+ I intend to depend on m" attorne" to and!e a!! aspects of setting up te !imited !ia*i!it" compan" and maintaining proper compan" records+ %anagement I .i!! manage te *usiness on a da"

J to J da" *asis+ %" e0perience in managing m" fater9s pig farm .i!! *e *rougt to tis *usiness+ /it m" management team and me as managing director1 .e .i!! gro. tis *usiness and proide 2o*s to man" Nigerians+  Tere is a p!an for continuation of te *usiness if I am dead1 or incapacitated+ I can *e rep!aced *" te o.ners of tis compan"+ /orking ours .i!! *e from am to pm eer"da" from %onda" to Frida" e0cept for securit" agents .o .i!! .ork a!! da" and nigt+ Personne! K  Num*er of emp!o"ees&  K  T"pe of !a*or ( ski!!ed1  unski!!ed1 and  professiona!#+  Te" are o.ners of te Priate !imited !ia*i!it" compan"+ Tis is to encourage tem to put in teir *est and ensure *usiness successes+ K  I .i!! emp!o" "oung graduates+ I .i!! pa" tem er" .e!!+ I .i!! train tem and increase teir sa!ar"+ K  Gua!it" of e0isting sta' is ig+ Tis is *ecause I .i!! ensure tat *est ands are emp!o"ed+ K  Pa" structure& I .i!! pa" t.ent" tousand to "oung "outs .o are unemp!o"ed .en starting te *usiness+ Tis sa!ar" structure .i!! increase after one "ear to a standard compared to te one paid *" good companies+ I *e!iee in pa"ing m" .orkers .e!! so tat te" are motiated+

K  Training metods and re-uirements+ %" .orkers .i!! *e trained+ Te cost .i!! *e te cost of doing *usiness+ K  Te 2o* descriptions for emp!o"ees .i!! *e drafted