Client Name: Naomi Kivala Contacts: +971502894084 County: Nairobi (UAE) 21st /November/2015
Table of Contents 1. 2. 3. 4. 5.
Executive summary Scope of work Budget and financials Break even Analysis Foresting and getting more money (loans) to boost revenue
Business Plan for Beauty Shop & Accessories
1.0 Executive summary: Nairobi town is the fastest growing town in Kenya & Africa and the 14 th Largest city in Africa currently (in terms of GDP) making it a great regional hub for business growth, Population of Nairobi 2009 Census – Ref KNBS
Est. Population. 2014 December (2.1 % yearly growth=2.1*5)
3,168,000
45% Working population – Target Audience (55% Unemployment rate )
3,500,640
1,575,288
This basically means that you have a huge working audience with disposable income 2.0 Scope of Work The Beauty shop, the following merchandise: 1. Beauty shop merchandise (oil, Perfumes) 2. Accessories (Jewelry Bangles) 3.0 Budget and Costs Breakdown (Nairobi CBD – Preferably Major shopping malls i.e Nakumatt lifestyle, Former TSC building Moi avenue) Item Rent Fixed Cost based on premises above Beauty Shop, Accessories
Quantity
Total (KES) 1 200,000
Beauty products (I Prefer Haco I will share a list of popular brands that are tiger brands well known in the fast moving (Miadi Products and Ingrams ) market)
1,000,000
Aluminum seat seats - SinaTabu (attendees)
5 (5000)
25,000
Designer clads (Just an Add on ) Clothing line Imported from UK (UK/China ) in Bundles (333) Clothes @1500 KES
333(1500)
500,250
Accessories
Miscellaneous expenses
TOTAL WC
350,000
Earrings , Bungles , Chains and Accessories (100,000)
Licenses & Registration (150,000) Miscellaneous (10,000) Employee Recruitments (10,000) Customized Shop design and renovation (200,000)
90,000
2,165,250
Prepared by Kennedy Nyabwala – +254723418511 –
[email protected]
4.0 Break even analysis Since the business will be running several business lines (i.e. Beauty shop, Clothing line) Net Profit 1st Month (Avg 30 Days)
50,000
Profit Estimate daily (25% of Gross) 20,000
2,165,250
35000
2,165,250
125,000
Business Line
Capital Investment (KES)
Est. daily Income Gross
Beauty Shop
2,165,250
Clothing Line & Accessories TOTAL
Breakeven analysis (KES)
600,000
Net Profit 2nd Month (Avg 30 Days) 1,200,000
8750
262,500
525,000
2,165,250
40,300
1,209,000
2,418,000
Note: Breakeven possible within 3 months (2 months and 2 weeks) if the 4 main businesses are running simultaneously, the Business can actively make 125,000/= in profits daily
Prepared by Kennedy Nyabwala – +254723418511 –
[email protected]
5.0 Financials forecasting and record keeping: 5.1) Turnovers i.e. 1st day to 1 Year Series of Income
Gross income Amount
Daily deposit
1 Month
3 months
6 months
1 year
1 st Sale
125,000
125000
3750000
11,250,000
22,500,000
45,625,000
2nd Sale
156,250
156250
4687500
14,062,500
28,125,000
57,031,250
3rd Sale
195,313
195312.5
5859375
17,578,125
35,156,250
71,289,063
4th Sale
244,141
244140.625
7324219
21,972,656
43,945,313
89,111,328
From the Above table here’s how you can easily qualify for a loan based on your turnovers: Deposits Series of Income
Gross income Amount (KES)
1 st Sale
125,000
3750000
11,250,000
22,500,000
45,625,000
22,500,000
45,000,000
2nd Sale
156,250
4687500
14,062,500
28,125,000
57,031,250
28,125,000
56,250,000
3rd Sale
195,313
5859375
17,578,125
35,156,250
71,289,063
35,156,250
70,312,500
4th Sale
244,141
7324218.75
21,972,656
43,945,313
89,111,328
43,945,313
87,890,625
3 months (KES)
6 months (KES)
1 year (KES)
Loans Qualified for Loan Loan Qualified ( 3 Qualified ( 6 months ) months )
Prepared by Kennedy Nyabwala – +254723418511 –
[email protected]
Loan Qualified ( 1 Year )
6.0 Marketing and Awareness Creation 1. Facebook Page & Instagram pages (Sponsored) – 1 week with a targeted approach to reach a specific target market in Nairobi (100,000 People in one week) Approx. Fee = USD 50 to 150 USD 2. Email marketing (sending out a batch of emails to Nairobi internet users (start with 20,000 Emails) - I can sell you some emails (relevant) 3. Flyers across various universities, malls and corporate areas.
Prepared by Kennedy Nyabwala – +254723418511 –
[email protected]
