INTRODUCTION Henna - plant profile Names Henna (English) Mehndi, mendhi (Pakistan, Punjab) Medi, mendi (Gujarat) Marithondi, Marithondi, maruthani (Tamil) Mohuz (Kashmir) Mindi, bind (Mundari) Botanical name: Lawsonia inermis Family: Lythraceae, t he loosestrife family family
Lawsonia is named after Isaac Lawson, an 18th century Scottish ar my doctor who was a friend of Linnaeus; inermis means unarmed without spines). The henna plant of the family of the Lynthracee has stunned and touched so many people since the beginning of recorded human history, and most probably been growing on earth longer than we ever thought it has. Its primary function is the red dye it produces. Henna grows through most of India, though it is a major commercial crop only in the northwestern states of Rajasthan, Gujarat, Madhya Pradesh & Punjab, where the climate is relatively hot and dry and the rains are scanty. The most intensive Henna cultivation area in India is Sojat and the surrounding areas in the Pali district of Rajasthan where up to 90 percent of India's commercial Henna production is produced. Henna plant is a traditional herb which has been used variably worldwide since it was discovered and now in the modern era has been transformed into various forms to suit our hair care & colouring and body decoration needs. Use of Henna began thousands of years ago in some parts of the world, but today Henna products have made their presence worldwide.
MAJOR PRODUCE The product range will include Henna leaves, herbal Henna powder for hair, natural Henna powder for body tattooing, neutral Henna powder for hair conditioning and Henna paste. PRODUCT DESCRIPTION Henna plant is a traditional herb which has been used variably worldwide since it was discovered and now in the modern era also people use it as a medicine. Henna leaves have a very pleasant fragrance and has medicinal properties. Herbal Henna powder is a herbal hair dye & conditioner. It is a balanced mix of Herbs and Henna which gives desired sheen, colour and softness to hair. It is completely safe to use, chemical free product. Henna Powder {90%} mixed with Amla (emblica officinalis) Shikakai (acacia Ingredients concinna) & Soapnut (sapindus trifoliatas) {10%} Use
For Application on hair to dye and condition.
Additive Chemicals
None , Its a 100% Herbal Natural Henna Powder
Packing Consumer
100 Grams & 200 Grams with Instructions in English
Bulk
20 , 25Kgs (Jute/Paper Bags )
Color on Natural Red (Deep Burgundy) Application
Henna Natural finely grounded pure Henna powder made of premium quality choicest Henna leaves that give deep red colour to your hands & feet. It also gives desired sheen, colour and softness to your hair. It is completely safe to use, chemical free product. It gives a dark and lasting colour with Henna¶s natural characteristic fragrance. Ingredients 100 % Pure Henna Powder
Use
For Application on hand /feet to provide stain For Application on hair to dye and condition.
Additive Chemicals
None , Its a 100% Herbal Natural Henna Powder
Packing Consumer
Consumer : 100 Grams & 200 Grams with Instructions in English
Master Packing
Bulk : 20 , 25Kgs (Jute/Paper Bags ) 10 or 20 packs in box cum display carton.
Color on Natural Red (Deep Burgundy) Application
Henna is used for making temporarily tattoos in hand, feet and other parts of body. Now days Henna readymade paste demand is increasing in the market so to satisfy the need of customer we will make henna paste. Ingredients 100 % Pure Henna Powder Use
For Application on hand /feet to provide stain
Additive Chemicals
None , Its a 100% Herbal Natural Henna Powder
Packing Consumer
Consumer : 250 Grams
Master Packing
Bulk : 100 Kgs / 100 Dozen cones
Color on Natural Red (Deep Burgundy) Application
MAJOR CONSUMERS 1. 2. 3. 4.
Common people. Herbal medicinal companies. Shampoo and conditioner making companies. Export to other countries like Japan, South Korea, Malaysia, Singapore, South Africa, USA, UAE, Kuwait, Turkey & Italy.
MARKET POTENTIAL Already big market exists in India as well as in other countries and also by making good quality product we can attract many new customers. Some cases has been observed that companies using chemical to make Henna products which causes to side effect. People don¶t want to use those brands which are not safe and standard product. We are going to make Henna products which will be certified from various agencies for its quality and standard. COMPETITION There are already many companies existing in the market but most of them are not making standard product which are certified or they are local to the area and no brand name and quality is not good. Only one or two companies are there those are making standard and certified Henna products. One company is Apex international. MARKETING STRATEGY
Proper advertisement and distribution will be done to promote good sales of the products. In many Henna tattoo shops we will provide some intensives to customers and will make awareness about our product for one week at the starting of month specially before spring session and will repeat it twice or thrice in a year for two years. With Henna paste cone we will provide one good design for tattoo so that customer can make good design on the body and this will increase the customer satisfaction. MANUFACTURING PROCESS For Henna plantation we will use 1000 acres of farm. Expert worker will do plantation of Henna twice in a year. The labourers must have extensive experience in the plantation of this crop and have been in this business for several decades. These labourers should expert at picking only the ripe leaves and stems. These leaves are sun dried before grinding, to reduce water content. Then using machines Henna powder and paste will be prepared. MEMBERSHIPS / AFFILIATIONS We are committed to high standards of quality and process standardization. Our company will registered with all leading government organizations that regulate quality and standards in India. Our products will meet various standards of quality established by these organizations. We will be registered with the following associations/organizations: Federation of Indian Export Organizations (FIEO) - FIEO is t he apex association of all Indian exporters and is a partner of the Government of India in promoting India¶s exports. Pharmaceutical Export Promotion Council (PHARMEXCIL) - PHARMEXCIL is the apex industry association for pharmaceutical a nd chemical exports. q