Captions and Cutlines Definition: Captions vs. Cutlines Importance How to formulate?
“A picture is worth a thousand words”
“A picture is worth a thousand words”
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Photo captions and cutlines are the most read body type in a publication. Of all the news content, content, only the the titles of stories or headlines have higher readership than captions. Standards of accuracy, clarity, completeness and good writing are as high for captions and cutlines than for other type. As with headlines, captions and cutlines must be crisp. As with stories, they must be readable and informative.
Caption vs. Cutline
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Captions and cutlines are terms that are often used interchangeably, particularly at magazines. How do we differentiate a caption from a cutline?
Captions: •
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Captions are the little “headlines” over the “cutlines”
They are usually the attention grabbing statement that describes the photo is accompanies
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Some photos may not carry a caption
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Captions usually is written prior to the cutline
Cutline: •
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The photograph attracts the reader’s attention, but a good cutline finishes the story and add details that are not in the photo.
Cutlines inform the readers of the who, what, when, where, why or how of the photograph. (5W’s and H) Cutlines are explanatory and descriptive copy that accompanies pictures. They range widely in style and length, from the one-line identifier called the “skel line” to the full
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Cutlines are necessary to practically all pictures because of the functions they serve: identification, description, explanation and elaboration. Every photograph should have a cutline, including specific information about the photo, describing action when necessary. When possible, cutlines should provide the reader information not contained in the story.
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Simply stated, cutlines should explain the picture so that readers are satisfied with their understanding of the picture. They need not — and should not — tell what the picture has made obvious. It should supply vital information that the picture cannot. For example, a picture can show a football player leaping to catch a pass, but it likely does not show that the result was the winning touchdown. The cutline should give that information.
Importance of Cutlines •
They provide information for the busy reader who may not read the entire story or who don’t want to read the entire story. Using proper cutlines will get some of the story information to the reader.
Formulating a Cutline •
A standard cutline is written as: (Noun) (verb) (direct object) during (proper noun for an event) at (proper noun for location) in (city) on (day of the week) (month) (date) (year), how, why? Example: President Noynoy Aquino (Noun) acknowledged(verb) the new peace ambassadors of IamforPeace movement (direct object) during 23rd ‘IamForPeace’ inauguration ceremonies held (proper noun for an event) at the Malacanan Palace (proper noun for location) in Manila (city) yesterday, (day of the week) September (month) 14 (date) 2012(year),
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“President Noynoy Aquino acknowledged the new peace ambassadors of IamforPeace movement during 23rd ‘IamForPeace’ inauguration ceremonies held at the Malacanan Palace in Manila, yesterday, September14, 2012”
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Required Information: –
Who is that? (And, in most cases, identify people from left to right unless the action in the photograph demands otherwise.)
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Why is this picture in the paper?
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What's going on?
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When and where was this?
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Why does he/she/it/they look that way?
TIP: Be concise; be precise; don't be trite –
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Cutlines should be as concise as possible, but they should not sound like telegrams or machine guns. Unlike headlines (and caption lines), they should contain all articles and conjunctions, just as do sentences in news stories. News picture cutlines should be straightforward and clear. Trite writing should be avoided. Do not point out the obvious by using such phrases as “looks on,” “is shown” and “pictured above.”
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Don't editorialize. The cutline writer should never make assumptions about what someone in a picture is thinking or try to interpret the person's feelings from his or her expression. The reader should be given the facts and allowed to decide for herself or himself what the feelings or emotions are.
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Avoid the known; explain the unknown. The cutline writer should avoid characterizing a picture as beautiful, dramatic, grisly or other such descriptive terms that should be evident in the photograph. However, the cutline should explain something about how the picture was taken if it shows something not normally observable by the human eye.
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Reflect the image. Cutline writers should make sure that the words accurately reflect the picture. If a picture shows two or more people, the cutline writer should count the number of identifiable people in the photo and check the number and sex of the people identified in the cutline to make certain that they match. Special precautions should be taken to make sure that the cutline does not include someone who has been cropped out of the original photo.
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Always, always, always check spelling. The cutline writer should check the spelling of names in the story against the names that a photographer has provided to see if there are discrepancies. The editor also should be sure that names in the cutline are the same names used in the story. It should not be John Smith in the cutline, but John P. Smith in the story. Shorter is better. Cutline writing triggers a temptation to use long sentences. Avoid that temptation. The cutlines that accompany Associated Press photos are notorious for their rambling sentences. They need to be rewritten into clear crisp sentences.
Time Elements •
Most newspapers use a cutline writing style that calls for the first sentence to be written in the present tense and for subsequent sentences to be in the past tense. The rationale is that the first sentence tells the reader what is happening in the photo. Subsequent sentences tell the context and background for what happened.
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Bay City Fire Chief Art Brown carries 3-year-old Tina Wilson out of her burning home. Tina's parents, Al and Barb Wilson, died from smoke inhalation Friday night when fire destroyed their home at 1234 Maple St.
Cutline Do’s •
Use the first three to five words to grab attention
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State the obvious without being obvious
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Include the 5ws and H just as in a news story
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Use adjectives and adverbs
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Consider what took place before, during and after the action Use visual and specific nouns
Cutline Do’s •
Use action verbs
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Keep the cutlines factual and true
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Identify all people in some sort of order. Include titles. Interview the people in the photo to get background information Proofread – especially names
Cutline Do’s •
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Write in good taste Should be less than 50 words. Any more than that is a news story Keep sentences short. Instead of one long sentence, use two or three shorter ones.
Cutline Don’ts •
Begin with a name – unless that is the most important element of the photo
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Begin with labels
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State the obvious
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Use lead-ins such as “pictured above” or “shown here” Use “seems to” or “tries to”
Cutline Don’ts •
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Pad with needless information. Stick to the story of the photo NEVER use gag, joke or double meaning comments Comment, question or talk to the picture
Activity
Who: Secretary of State Colin Powell President George Bush Defense Secretary Donal Rumsfeld Commerce Secretary Don Evans What: An annual press conference discussing the economic state of the US
