Peugeot - Failure & Re-Entry Strategy

^kuekat‖s Pk$kjtry Fj _lk Fjofhj Dhrgkt  Dhrgkt 

^kuekat fs h dhmar Crkjbl bhr `rhjo) phrt ac ^RH ^kuekat Bftraçj) tlk skbajo ihrekst bhrdhgkr `hsko fj Kurapk*

_lk chdfiy `usfjkss tlht prkbkoks tlk burrkjt ^kuekat badphjy whs caujoko fj 8<8>) hjo dhjuchbturko bacckk dfiis hjo `fbybiks* Aj 0> Javkd`kr 8<;<) Kdfik ^kuekat hppifko car tlk ifaj trhokdhrg* Hrdhjo ^kuekat `ufit tlk bajbkrj%s ﬈rst bhr) hj ujrkifh`ik stkhd trfbybik) fj baiih`arhtfaj wftl Ikaj Rkrpaiikt fj 8<<67 tlfs whs caiiawko fj 8<6> `y hj fjtkrjhi bad`ustfaj bhr wftl h ^hjlhro$Ohfdikr kjefjk* Ouk ta chdfiy ofsbaro) Hrdhjo ^kuekat fj 8<63 caujoko tlk Rabfætæ oks Hutada`fiks ^kuekat* _lk ^kuekat badphjy hjo chdfiy fs arfefjhiiy crad Rablhux) Crhjbk* ^kuekat rkthfjs h ihrek dhjuchbturfje pihjt hjo ^kuekat Duskud tlkrk* Ft hisa spajsars tlk Rablhux caat`hii biu`) caujoko fj 860< `y h dkd`kr ac tlk ^kuekat chdfiy*

Ulht Ukjt Uraje Car ^kuekat Fj Fjofh1

^kuekat dfelt `k ajk ac tlk `feekst bhr dhgkrs fj Kurapk) `ut ft lhs h`saiutkiy ja prkskjbk fj tlk Fjofhj dhrgkt* Uftl tlk Fjofhj bhr dhrgkt erawfje `feekr ohy `y ohy) ohy) tlkrk fs ja `fe hutadhgkr wlfbl oaksj‖t lhvk tlk prkskjbk fj tlk su`$bajtfjkjt* _lk dast rkbkjt bhr dhgkr ta skt skt up apkrhtfajs fj Fjofh fs ^arsblk) ^arsblk) wlfbl usko ta fdpart fdpart vklfbiks tlrauel h tlfro phrty* phrty* Ra wly oaksj‖t ^kuekat lhvk h prkskjbk fj Fjofh1

Fj 866?) ^kuekat tfko up wftl ^rkdfkr Hutada`fiks* ^rkdfkr fs hj Fjofhj hutadhgkr wlfbl dhjuchbturkrs bhrs ujokr ifbkjsk* ^kuekat acckrko tlk 2>6 skohj fj tlk 6>s) wlfbl chfiko ta kxbftk Fjofhjs* Rhiks wkrk vkry paar hjo tlk okhikrslfp jktwarg whs sdhii* Raaj) ^kuekat sthrtko ta ruj fjta ih`aur trau`ik* ^kuekat ikct hjo wkjt dfssfje crad tlk Fjofhj dhrgkt car h okbhok*

_lk ^kuekat 0>5 lhtbl`hbg whs skkj ujokreafje tksts ta a`thfj eavkrjdkjthi hppravhi* ^kuekat hjjaujbko pihjs ac skttfje up hj Fjofhj chbfifty hjo praburko ihjo fj Eumhrht* _lk okvkiapdkjt ac tlk pihjt baddkjbko hjo ht tlk 0>80 Huta Kxpa) tlk Crkjbl hutadhgkr slawbhsko h rhjek ac bhrs fjbiuofje tlk ;>< skohj) PB]) Ik Dhjs rhbkr) rhbkr) ktb*

Ra wlht wkjt wraje car ^kuekat Fjofh1

• Uraje kjtry strhtkey fj 866?) wftl tlk wraje phrtjkr* • _lk skbajo badfje whs taa ihtk* • @rhjo `ufiofje jkvkr taag pihbk* ^kuekat bauio lhvk sktup h sdhii jktwarg hjo `rauelt fj badpiktkiy `ufit ujfts crad Crhjbk ta brkhtk hj hspfrhtfajhi `rhjo* • Jat baddfttfje fjvkstdkjts car tlk Fjofhj dhrgkt* • Uraje praoubts acckrko ta Fjofhjs* _lk ^kuekat 2>6 whs lfeliy ohtko wlkj ft whs ihujblko fj Fjofh

^KR_ HJHI HJH IVRFR

^AIF_FBHI KJSFPAJDKJ_ CHB_APR= Fjofhj Eavkrjdkjt lhs blhjeko fts raik crad bajtraiikr ta chbfifthtar wftl prfdk cabus aj pravfofje `kttkr fjcrhstrubturk) erawtl arfkjtko kbajadfb paifbfks hjo rfelt kjvfrajdkjt ta httrhbt fjvkstdkjts* _lfs lhs dhok efhjt huta dhjuchbturkrs kjtkr fjta Fjofh hjo hcckbt tlk badpktftfvk kjvfrajdkjt* _lk if`krhifshtfaj stkps) subl hs) rkihxhtfaj ac tlk carkfej kxblhjek hjo kqufty rkeuihtfajs) rkoubtfaj ac thrfccs aj fdparts) hjo rkcfjfje tlk `hjgfje paifbfks) lhvk pihyko hj kquhiiy fdparthjt raik fj `rfjefje tlk Fjofhj Huta$datfvk fjoustry ta erkht lkfelts* Fjstftutfajhifshtfaj ac hutada`fik cfjhjbk lhs curtlkr phvko tlk why ta susthfj h iaje$tkrd lfel erawtl car tlk fjoustry*

KBAJADFB CHB_APR= _lk EO^ whs rfsfje bajskqukjtiy car tlk ihst ; ykhrs wlfbl iko ta fjbrkhsko purblhsfje pawkr* Jat ajiy tlht) tlk pkr bhpfth fjbadk fs rfsfje) wlfbl wfii lhvk pasftfvk kcckbt aj tlk hutada`fiks `kfje vkjturko fjta* Rfjbk tlkrk fs but tlraht badpktftfaj hdaje dhjy pihykrs fj tlk dhrgkt) ft wauio lkip ^kuekat ta ksth`ifsl fj tlk Fjofhj dhrgkt* Fjbrkhsfje ur`hjfshtfaj ac rurhi Fjofh hisa wfii efvk rfsk ta fjbrkhsk fj shiks* _lk bajbkpt ac skrvfbk fj huta fjoustry lhs blhjeko fjta bustadkr bhrk jaw ) tlus kjbadphssfje tlk erkhtkr vhiuk fjta ft*

RABFHI CHB_APR _lk okdhjo ac bhrs lhs `kkj cukiko `y caiiawfje chbtars = • Fjofhj chdfifks hrk `kbadfje fjbrkhsfjeiy jubikhr • Fjbrkhsfje ^rapkjsfty ta spkjo • Fjbrkhsfje ofsthjbks `ktwkkj warg$pihbk hjo rksfokjbk* • Fjbrkhsk fj pkrbkjthek ac wargfje wadkj lhs fjbrkhsko jud`kr ac khrjfje dkd`krs fj h chdfiy*

_KBLJAIAEFBHI CHB_APR • Hitkrjhtk Cuki= Fjbrkhsfje usk ac BJE hjo I^E fjstkho ac bajvkjtfajhi cuki lhs dhok tlk kjtry ac jkw gfjos ac vklfbiks fj tlk dhrgkt* • Hovkjt ac Fjtkrjkt= _lk bustadkr bhj jaw usk tlk Fjtkrjkt ta pihbk tlk arokr hjo kxpkbt tlk dhjuchbturkr ta cuicfii lfs bustadfsko okdhjo fj tlk dfjfdud tfdk* • Kikbtrfb Bhr= Uftl tkbljaiaefbhi hovhjbkdkjts kikbtrfbhi bhr dhy kdkrek hs h prkckrrko aptfaj

^kuekat Bftrakj%s Hfr ^awkrko Ly`rfo

_a ﬈elt hehfjst paiiutfaj) hs wkii hs iauo kjefjks) bhr dhjuchbturkrs lhvk `kkj wargfje car skvkrhi ykhrs aj ly`rfo bhrs) bhrs tlht swftbl `ktwkkj usfje h sthjohro fjtkrjhi bad`ustfaj kjefjk hjo kikbtrfb pawkr* _lk Crkjbl eraup rkbkjtiy prkskjtko fts rkvaiutfajhry jkw oksfej rkpihbks `httkrfks wftl badprkssko hfr* [jokr tlk skhts h `iuk bhjfstkr fs blhreko wftl badprkssko hfr wlkj tlk `rhgks hrk hppifko) h `ft ifgk h `fbybik pudp* _lfs starko kjkrey bhj tlkj `k skjt `hbg ta tlk wlkkis wlkj ft fs jkkoko* Ft fs oksfejko ta apkrhtk fj tlrkk daoks= fjtkrjhi bad`ustfaj) badprkssko hfr ajiy ar h bad`fjhtfaj ac tlk twa car rhpfo hbbkikrhtfaj* Fc tlk orfvkr fs bajsthjtiy stappfje hjo sthrtfje tlky wfii lhvk h bajsthjt suppiy ac badprkssko hfr car tlfs prabkss) dhgfje ft fokhi car tlask wla orfvk fj tlk t lk bfty* bfty*

’Fj hj laur‖s orfvk) tlk sthjohro kjefjk bhj `k turjko acc car hraujo ;> dfjutks) tlk rkst ac tlk tfdk tlk bhr bhj ruj aj badprkssko hfr* Ra cuki bajsudptfaj fs erkhtiy rkoubko)— shfo Eufiihudk Chury) Chury) Ofrkbtar ac Pkskhrbl hjo Okvkiapdkjt ht ^RH ^kuekat$ Bftraçj*

Cuki bajsudptfaj chiis ta 0*6 iftrks pkr 8>> gd) hehfjst hj hvkrhek ac 3 iftrks car sthjohro bhrs taohy*_lk bhr bhj ajiy orfvk h ckw lujorko dktrks aj starko kjkrey `ut tlk bhjfstkr thgks must 8> skbajos ta rkpikjfsl hs tlk bhr siaws oawj*^RH ^kuekat$Bftraçj pihjs ta sthrt ﬈ttfje tlk phbghek ta sadk ac fts bhrs fj 0>83) hjo wfii hisa `k ifbkjsfje tlk tkbljaiaey ta atlkr dhjuchbturkrs*

^kuekat ta hoapt Saigswhekj strhtkey car Fjofh kjtry

^kuekat Bftrakj fs trkhofje tlk ifjk wlfbl Saigswhekj) tlk bajtfjkjt‖s ihrekst bhr praoubkr) lho hoaptko ta dhgk fts iaje$hwhftko ok`ut fj tlk Fjofhj dhrgkt* _lk Crkjbl badphjy) wlfbl fs tlk ajiy ihrek hutadhgkr jat prkskjt fj Fjofh) fs hfdfje ta pasftfaj h prkdfud skohj wlfbl wfii badpktk wftl Saigswhekj‖s ^hssht `kcark erhouhiiy slfctfje ta iawkr skedkjts*

^kuekat fs eujjfje car tlk ihujbl ac tlk ^kuekat ;>< prkdfud skohj fj Fjofh `kcark tlk kjo ac 0>80* _lk bhr wfii `k prfbko fj tlk rhjek ac Ps 0>$0; ihgl* Hphrt crad tlk ^hssht) tlk ;>< wfii lhvk ta badpktk car sphbk hehfjst Lajoh Hbbaro) _ayath Bhdry) Jfsshj _khjh hjo tlk Rupkr` crad RgaohHuta* Hitlauel vaiudks fj tlfs prkdfud skedkjt hrk aj tlk iawkr sfok) wlfbl fs h`aut 8)6>> ujfts h ykhr) ^kuekat fs tryfje ta pasftfaj ftskic hs h prkdfud `rhjo fj Fjofh `kcark davfje ajta tlk vaiudk ekjkrhtfje badphbt lhtbl`hbg skedkjt* _lk badphjy fs iaagfje ht h tap$oawj strhtkey car Fjofh* Hctkr fts kxft crad tlk baujtry jkhriy 8; ykhrs hea) tlk badphjy fs bhutfaus aj fts rk$kjtry*

Saigswhekj) taa) lho dhrgko hj Fjofh kjtry wftl tlk ihujbl ac tlk ^hssht fj 0>>5 `kcark davfje ajta atlkr daokis) `atl fj uppkr hjo iawkr kjos* Hctkr pasftfajfje fts `rhjo ht tlk prkdfud kjo) tlk Ekrdhj dhmar ﬈jhiiy ihujblko tlk ^aia ,h badphbt bhr& fj 0>8>) fts blkhpkst bhr ykt*

^kuekat fs hisa hfdfje car h ihujbl fj tlk prkdfud lhtbl`hbg skedkjt fj Fjofh) wlfbl fs hisa tlk chstkst erawfje skedkjt fj tlk baujtry* Hbbarofje ta saurbks) tlk badphjy fs iaagfje ta kjtkr tlk skedkjt wlkrk daokis subl hs Dhrutf Ruzugf Rwfct) Pftz) Jfsshj Dfbrh) SU ^aia hjo Lyujohf f0> hrk hirkhoy prkskjt*_lk Crkjbl hutadhgkr fs bajsfokrfje fts lhtbl`hbgs ifgk ^kuekat 8>5) 0>3 hjo 0>5) `kfje saio fj Kurapkhj dhrgkts* Hooftfajhiiy) sfdfihr badphbt bhr daokis ujokr tlk Bftrakj `rhjo subl hs B8 hrk hisa `kfje bajsfokrko car Fjofh*

^artkr%s Cfvk Carbks Daoki car ^kuekat

8& _lrkhts ac jkw kjtrhjts ar `hrrfkrs ac kjtry

Rfjbk eia`hifzhtfaj lhs `kbadk papuihr) iat dhjy carkfej fjvkstars wftl bhpfthi) rkqufrko tkbljaiaefks hjo dhjhekdkjt sgfiis sthrtko ta kjtkr tlk Fjofhj oadkstfb dhrgkt* Fjofhj dhrgkt rkhiiy kjbaurheko tlk kjtry ac carkfej badphjfks ta tlkfr t lkfr oadkstfb dhrgkt hjo tlkfr bajsudptfaj phttkrj lhs blhjeko wftl tlfs* Hs pkr tlk Fjofhj dhrgkt) tlk chst hjo prkckrkjbk ac tlk bajsudkrs blhjeks crkqukjtiy* Ra ft fs fdparthjt car h badphjy ifgk ^kuekat ta cabus aj tlfs chbtar hjo `rfje fj jkw daokis= hs tlkrk hrk sa dhjy trkjoy) styifsl hjo iuxurfaus hs wkii hs shckty euhrhjtkko bhrs hrk bajqukrfje tlk Fjofhj dhrgkt* Ra tlk dhfj tlrkht tlky chbk fs ta `rfje fj daokis hs pkr bajsudkr trkjo hjo thstks= hjo tlkrk`y ehfj tlkfr baj﬈okjbk*

0& _lrkht ac su`stftutk praoubts ar su`stftutks

_lk dhfj pra`ikd wlkj sadkajk sthrts tlfjgfje h`aut h su`stftutk ta h bhr fs tlht tlky sthrt tlfjgfje ac atlkr bhrs wlfbl bhj rkpihbk h bhr daoki* @ut tlk chbtar tlht lhs ta `k bajsfokrko fs tlht tlkrk blhjbks car h pkrsaj ta thgk sadk atlkr saurbk ac trhjsparthtfaj ifgk `us) huta ar thxf ta trhvki* _lfs lhppkjs wlkj h pkrsaj ckkis tlht tlk apkrhtfje bast fj usfje h phrtfbuihr bhr fs lfel* Ra ^kuekat lhs ta `rfje fj cuki kc﬈bfkjt) trhvki badcart pradfsfje hjo bfty orfvk crfkjoiy bhrs sa hs ta t a badpktk wftl atlkr hutadhgkrs*

2&Badpktftfvk Pfvhiry

Fj Fjofhj dhrgkt tlk dhfj badphjfks prkckrrko `y tlk iaw hs wkii hs dfo ikvki bihss pkapik hrk Dhrutf* _H_H hjo Lyujohf* Davfje tawhros tlk jkxt skedkjt hehfj Dhrutf) Lyujohf hjo wftl tlkd Lajoh) Saigswhekj) Rgaoh hjo _ayath hrk fj h tfelt badpktftfaj* Uftl rkehro ta D[Ss) _ayath fs ajk ac tlk dhrgkt bajqukrar fj uppkr dfooik bihss skedkjt* Ulkj wk thig h`aut h prfbk rhjek ac Ps 80)>>)>>> ta Ps 0>)>>)>>> Rkohjs) pkapik prkckr Rgaoh) Saigswhekj) Lajoh hjo _ayath* Ra fts bikhr tlht tlksk badphjfks hirkhoy lhvk h luek baj﬈okjbk ikvki fj tlk dfjos ac tlk bajsudkrs* Car h badphjy ifgk ^kuekat wla wkrk ajbk h chfiurk fj tlk shdk dhrgkt wfii lhvk ta badpradfsk wftl tlkfr pra﬈ts) `rfje fj h ofcckrkjt fokjtfty ta tlkfr `rhjo hjo `rfje fj daoki upohtks wftl atlkr hutadhgkrs fj arokr ta survfvk fj tlk dhrgkt* Ajbk tlky ehfj hj fokjtfty hdaje tlk bajsudkrs tlkj tlky bhj dhgk fjokpkjokjt okbfsfajs hjo atlkrs wfii sthrt caiiawfje hbbarofje ta tlkd* Hisa tlk ofstrf`utfaj hjo suppiy lhs ta `k rkhiiy thgkj bhrk ac hs ft whs tlk dhmar rkhsaj `klfjo fts chfiurk fj tlk 866>s*

?&@hrehfjfje pawkr ac Ruppifkrs

_lk suppifkrs lhvk h vkry ifttik `hrehfjfje pawkr fj tlk Fjofhj hutada`fik dhrgkt* _lfs fs `kbhusk dast ac tlk suppifkrs rkiy upaj ajk ar twa hutadhgkrs ta `uy h dhmarfty ac tlkfr praoubts* Fc hj hutadhgkr okbfoks ta blhjek tlkfr suppifkr ta fdpravk tlk quhifty ac tlkfr praoubts) tlkj tlk suppifkr lhs ja blafbk atlkr tlhj kftlkr ta pravfok tlk hutadhgkr wftl phrts ac rkqufrko quhifty ar ta ﬈jo h jkw hutadhgkr hs h bustadkr* Dark tlk quhifty ac tlk phrts) dark shtfs﬈ko tlk bajsudkrs wfii `k) `ut ht tlk shdk tfdk tlk `usfjkss car suppifkrs ekts h okbifjk* Dark tlk phrts ihst) ikss fs tlkfr `usfjkss*

;& @hrehfjfje pawkr ac @uykrs

Hs tlk bajsudkrs hrk jat eafje ta `uy bhrs fj `uig) tlky rkihtfvkiy lhvk ikss `hrehfjfje pawkr* `usfjkss purpask `uykrs hrk hj kxbkptfaj ta tlfs* @ut `uykrs lhvk blhjefje prkckrkjbk hjo tlky bhj khsfiy `kbadk ofs$shtfs﬈ko wftl praoubts hjo sthrt iaagfje car hitkrjhtfvks* Hisa tlky hrk prfbk skjsftfvk*